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Comcast Corporation (CMCSA): Business Model Canvas [Jan-2025 Mise à jour] |
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Comcast Corporation (CMCSA) Bundle
Plongez dans le monde complexe de Comcast Corporation, une puissance des médias et des télécommunications qui a révolutionné la façon dont nous consommons le divertissement et nous nous connectons numériquement. De son étendue infrastructure réseau aux plates-formes de streaming innovantes comme Peacock, Comcast a magistralement tissé un modèle commercial complexe qui couvre les services de câble, la production de contenu et les télécommunications de pointe. En intégrant stratégiquement les réseaux multimédias, les technologies avancées et divers sources de revenus, ce géant d'entreprise s'est positionné à la pointe des écosystèmes de communication numérique et de divertissement modernes.
Comcast Corporation (CMCSA) - Modèle commercial: partenariats clés
NBCUniversal Media Networks and Content Producers
NBCUniversal de Comcast maintient des partenariats stratégiques avec plusieurs producteurs de contenu et réseaux multimédias:
| Partenaire | Détails de collaboration | Valeur annuelle |
|---|---|---|
| Universal Studios | Production de contenu de films et de télévision | 3,2 milliards de dollars |
| Animation de rêve | Développement de contenu animé | 1,5 milliard de dollars |
| Réseaux de ciel | Distribution des médias internationaux | 14,3 milliards de dollars |
Fournisseurs de technologies
Comcast collabore avec les principaux partenaires de l'infrastructure technologique:
- Systèmes Cisco: Solutions d'infrastructure réseau (contrat de 2,7 milliards de dollars)
- Groupe ARRIS: Modem câblé et équipement réseau (partenariat de 1,9 milliard de dollars)
- Harmonic Inc .: Télo-données vidéo (450 millions de dollars d'accord annuel)
Créateurs et studios de contenu
Les partenariats de contenu stratégique comprennent:
| Studio / créateur | Type de contenu | Valeur de partenariat |
|---|---|---|
| Discovery Warner Bros. | Contenu en streaming | 1,1 milliard de dollars |
| Disney | Contenu de divertissement | 750 millions de dollars |
| Paramount Global | Distribution des médias | 620 millions de dollars |
Internet et fournisseurs de services mobiles
Partenariats de connectivité réseau:
- AT&T: Services de réseau en gros (3,4 milliards de dollars)
- Verizon: accords d'interconnexion (2,8 milliards de dollars)
- T-Mobile: opérations de réseau virtuel mobile (1,6 milliard de dollars)
Agences de publicité et de marketing
Collaborations de stratégie promotionnelle:
| Agence | Focus du service | Dépenses annuelles |
|---|---|---|
| Groupe WPP | Marketing intégré | 420 millions de dollars |
| Groupe publique | Publicité numérique | 350 millions de dollars |
| Groupe de médias Omnicom | Campagnes multicanaux | 280 millions de dollars |
Comcast Corporation (CMCSA) - Modèle d'entreprise: Activités clés
Provision de services de câble et Internet
Comcast fournit des services de câble et Internet à environ 57,4 millions de relations clients totales au T2 2023. Les abonnés à large bande résidentiels ont atteint 32,7 millions, avec des abonnés vidéo résidentiels à 19,1 millions.
| Catégorie de service | Abonnés totaux | Revenus annuels |
|---|---|---|
| Internet par câble | 32,7 millions | 24,3 milliards de dollars |
| Vidéo câblée | 19,1 millions | 15,7 milliards de dollars |
Production et distribution de contenu
NBCUniversal génère du contenu sur plusieurs plateformes avec des dépenses de production de contenu annuelles de 12,5 milliards de dollars en 2023.
- Budget de production cinématographique: 4,2 milliards de dollars
- Production de contenu télévisé: 6,8 milliards de dollars
- Investissement de contenu en streaming: 1,5 milliard de dollars
Gestion de la plate-forme de streaming (paon)
La plate-forme de streaming Peacock a atteint 28 millions d'abonnés payés au quatrième trimestre 2023, avec un investissement annuel de contenu en streaming de 1,5 milliard de dollars.
Maintenance d'infrastructure réseau
Comcast a investi 11,2 milliards de dollars dans les mises à niveau des infrastructures et de la technologie réseau en 2023.
| Zone d'investissement des infrastructures | Dépenses annuelles |
|---|---|
| Mises à niveau du réseau | 6,5 milliards de dollars |
| Développement technologique | 4,7 milliards de dollars |
Intégration des télécommunications et des services médiatiques
Les revenus consolidés totaux de Comcast pour 2023 étaient de 116,4 milliards de dollars, avec des services intégrés dans les secteurs du câble, des médias et des télécommunications.
- Revenus de communication par câble: 58,7 milliards de dollars
- NBCUniversal Revenus: 40,2 milliards de dollars
- Sky Revenue: 17,5 milliards de dollars
Comcast Corporation (CMCSA) - Modèle d'entreprise: Ressources clés
Infrastructure de réseau de câbles et de haut débit
Depuis le quatrième trimestre 2023, Comcast fonctionne:
- Environ 58 millions de connexions de câbles et à large bande
- Plus de 190 000 miles de route d'infrastructure de réseau de fibres
| Ressource réseau | Quantité |
|---|---|
| Nœuds de câble | 125,000 |
| Total des kilomètres du réseau | 193,000 |
| Centres de données | 17 |
Studios de production des médias et bibliothèques de contenu
Ressources de contenu détenues par NBCUniversal:
- Plus de 6 000 heures de contenu original par an
- 35+ réseaux de télévision
- 12 studios de production de films
Technologie avancée de télécommunications
Investissements infrastructures technologiques:
- Investissement technologique annuel de 3,2 milliards de dollars
- Capacités de mise à niveau du réseau DOCSIS 4.0
- Programme de développement de réseau 10G
Grands réseaux de clientèle et d'abonnés
| Segment de l'abonné | Nombre d'abonnés |
|---|---|
| Abonnés au câble | 22,1 millions |
| Internet à large bande | 32,4 millions |
| Abonnés mobiles | 5,2 millions |
Travaux de travail qualifiés dans les secteurs des médias et de la technologie
Statistiques de la main-d'œuvre:
- Total des employés: 186 000
- Formation moyenne annuelle de la technologie de la technologie: 240 heures par employé
- Investissement annuel sur le développement de la main-d'œuvre: 425 millions de dollars
Comcast Corporation (CMCSA) - Modèle d'entreprise: propositions de valeur
Solutions complètes de divertissement et de communication
Comcast offre une gamme diversifiée de services avec les mesures clés suivantes:
| Catégorie de service | Abonnés totaux | Revenus annuels |
|---|---|---|
| Télévision par câble | 21,4 millions d'abonnés | 22,1 milliards de dollars |
| Services Internet | 32,1 millions d'abonnés | 28,5 milliards de dollars |
| Services vocaux | 11,6 millions d'abonnés | 8,3 milliards de dollars |
Packages de télévision Internet et câble à grande vitesse
Les forfaits Internet et câble de Comcast comprennent:
- Les vitesses Internet xfinity allant de 50 Mbps à 1,2 Gbit / s
- Coût mensuel moyen du package Internet: 64,99 $
- Packages de télévision par câble avec des options de 125-250 canaux
Contenu original via NBCUniversal et Peacock
Statistiques de la production de contenu et de streaming:
| Plate-forme | Abonnés | Investissement de contenu annuel |
|---|---|---|
| Pavage en streaming | 28 millions d'abonnés | 3,2 milliards de dollars |
| NBCUniversal Studios | N / A | 2,7 milliards de dollars |
Services groupés pour les clients à domicile et aux entreprises
Offres de services groupés:
- Packages à triple jeu: Internet + TV + téléphone
- Coût moyen du forfait: 129,99 $ par mois
- Packages de services commerciaux avec support dédié
Expériences intégrées des médias et des télécommunications
Métriques de l'écosystème de service intégré:
| Intégration de service | Taux de pénétration | Satisfaction du client |
|---|---|---|
| Ménages multi-services | 68% de la clientèle | 4.2 / 5 |
| Accès de contenu multiplateforme | 92% des abonnés | 4.3 / 5 |
Comcast Corporation (CMCSA) - Modèle d'entreprise: Relations clients
Canaux de support client 24/7
Comcast exploite plusieurs chaînes de support client avec les mesures suivantes:
| Canal de support | Volume annuel | Temps de réponse moyen |
|---|---|---|
| Support téléphonique | 42,6 millions d'interactions client | 7,2 minutes |
| Chat en direct | 18,3 millions d'interactions | 4,5 minutes |
| Support des médias sociaux | 6,7 millions d'interactions | 3,8 minutes |
Gestion de compte en ligne en libre-service
Les plates-formes numériques Xfinity offrent des options de libre-service complètes:
- Téléchargements d'applications mobiles: 22,4 millions d'utilisateurs actifs
- Gestion des comptes en ligne: 67% des clients utilisent des plateformes numériques
- Paiement de facture via les canaux numériques: 8,3 milliards de dollars traités par an
Recommandations de services personnalisés
Comcast utilise l'analyse avancée des données pour la personnalisation:
| Métrique de personnalisation | Valeur |
|---|---|
| Recommandations de contenu personnalisés | Taux de précision de 73% |
| Mises à niveau de service ciblées | 486 millions de dollars de revenus supplémentaires générés |
Programmes de fidélité et rétention de la clientèle
Xfinity récompense les statistiques du programme:
- Membres du programme de fidélité totale: 14,2 millions
- Taux de rétention de la clientèle: 84,6%
- Investissement annuel du programme de fidélité: 127 millions de dollars
Plates-formes d'interaction des clients numériques et physiques
Métriques d'engagement client omnicanal:
| Plate-forme d'interaction | Interactions annuelles |
|---|---|
| Magasins de détail | 8,3 millions de visites aux clients |
| Portails d'assistance en ligne | 62,4 millions d'interactions numériques |
| Centres de service à la clientèle | 5,6 millions d'interactions en personne |
Comcast Corporation (CMCSA) - Modèle d'entreprise: canaux
Magasins de détail directs
Comcast fonctionne 1 276 magasins de vente au détail Xfinity aux États-Unis à partir de 2023. Ces magasins génèrent environ 3,2 milliards de dollars de revenus de vente au détail annuels.
| Type de magasin | Nombre d'emplacements | Revenu annuel moyen par magasin |
|---|---|---|
| Magasins de détail Xfinity | 1,276 | 2,5 millions de dollars |
| Centres de services d'entreprise | 87 | 1,8 million de dollars |
Site Web en ligne et applications mobiles
Les plates-formes numériques de Comcast incluent Xfinity.com et applications mobiles avec 12,4 millions d'utilisateurs mensuels actifs. Les canaux numériques génèrent 2,7 milliards de dollars en transactions en ligne.
- Site Web xfinity.com
- Application xfinity stream
- Xfinity mon application de compte
- Application wifi xfinity
Centres d'appels de service client
Comcast maintient 42 centres d'appels de service à la clientèle avec 17 500 représentants du service à la clientèle. Le volume d'appel annuel atteint 58,3 millions d'interactions client.
| Métrique du centre d'appel | Valeur annuelle |
|---|---|
| Centres d'appels totaux | 42 |
| Représentants du service à la clientèle | 17,500 |
| Interactions annuelles du client | 58,300,000 |
Plateformes de marketing numérique
Comcast utilise 7 canaux de marketing numérique primaires avec une dépense publicitaire numérique annuelle de 1,6 milliard de dollars.
- Publicités Google
- Publicité Facebook
- Marketing LinkedIn
- Publicité YouTube
- Promotions Instagram
- Publicités Twitter
- Réseaux d'affichage programmatique
Détaillants d'électronique tiers
Comcast distribue des produits à travers 3 742 emplacements de vente au détail d'électronique tiers, générant 1,1 milliard de dollars de ventes annuelles.
| Détaillant | Nombre d'emplacements | Contribution des ventes annuelle |
|---|---|---|
| Meilleur achat | 1,030 | 425 millions de dollars |
| Walmart | 1,287 | 378 millions de dollars |
| Cible | 542 | 197 millions de dollars |
| Autres détaillants | 883 | 100 millions de dollars |
Comcast Corporation (CMCSA) - Modèle d'entreprise: segments de clientèle
Abonnés au câble et Internet résidentiels
Au quatrième trimestre 2023, Comcast a rapporté 22,5 millions de clients à large bande résidentiels aux États-Unis. Le segment résidentiel comprend:
- Services Internet à grande vitesse
- Packages de télévision par câble
- Services téléphoniques à domicile
| Segment de clientèle | Abonnés totaux | Revenus mensuels moyens par abonné |
|---|---|---|
| Haut débit résidentiel | 22,5 millions | $84.37 |
| Télévision par câble | 19,3 millions | $72.50 |
Clients de télécommunications d'entreprise
Comcast Business sert 2,6 millions de clients commerciaux Dans divers secteurs:
- Sociétés de niveau d'entreprise
- Petites et moyennes entreprises
- Institutions gouvernementales
| Segment d'entreprise | Total des clients | Revenus annuels |
|---|---|---|
| Services aux entreprises | 2,6 millions | 8,4 milliards de dollars |
Streaming Content Consumers
Peacock, la plate-forme de streaming de Comcast, a rapporté 28 millions d'abonnés payés au Q4 2023.
| Plate-forme de streaming | Abonnés payés | Prix d'abonnement mensuel |
|---|---|---|
| Paon | 28 millions | $9.99 - $14.99 |
Divertissement et amateurs de médias
NBCUniversal environ 206 millions de téléspectateurs mensuels sur diverses plates-formes.
Clients des petites et moyennes entreprises
Comcast Business cible 1,4 million de petites et moyennes entreprises avec des solutions de télécommunications spécialisées.
| Taille de l'entreprise | Total des clients | Dépenses de service mensuelles moyennes |
|---|---|---|
| Petites entreprises | 1,1 million | $250 |
| Entreprises moyennes | 0,3 million | $750 |
Comcast Corporation (CMCSA) - Modèle d'entreprise: Structure des coûts
Maintenance d'infrastructure réseau
En 2023, Comcast a investi 9,3 milliards de dollars dans l'infrastructure réseau et les dépenses en capital. La société maintient environ 189 000 miles de route de réseau de fibres.
| Catégorie de coûts d'infrastructure | Dépenses annuelles |
|---|---|
| Mises à niveau des infrastructures réseau | 5,6 milliards de dollars |
| Maintenance du réseau à fibre optique | 1,7 milliard de dollars |
| Opérations du centre de données | 1,2 milliard de dollars |
Production et licence de contenu
Comcast NBCUniversal a dépensé 2,5 milliards de dollars pour la production et les licences de contenu en 2023.
- Coûts de production de films et de télévision: 1,4 milliard de dollars
- Licence de contenu en streaming: 680 millions de dollars
- Acquisition de contenu sportif: 420 millions de dollars
Investissements technologiques et équipements
L'investissement total technologique pour 2023 a atteint 3,8 milliards de dollars.
| Catégorie d'investissement technologique | Montant |
|---|---|
| Matériel et équipement | 1,9 milliard de dollars |
| Développement de logiciels | 1,2 milliard de dollars |
| Infrastructure de cybersécurité | 700 millions de dollars |
Salaires des employés et dépenses opérationnelles
Les dépenses totales liées aux employés de Comcast en 2023 étaient de 22,4 milliards de dollars.
- Total des employés: 186 000
- Compensation moyenne des employés: 120 430 $
- Offres opérationnelles: 5,6 milliards de dollars
Coûts de marketing et d'acquisition des clients
Les dépenses de marketing pour 2023 ont totalisé 4,1 milliards de dollars.
| Catégorie de dépenses de marketing | Montant |
|---|---|
| Marketing numérique | 1,3 milliard de dollars |
| Publicité traditionnelle | 1,8 milliard de dollars |
| Campagnes d'acquisition de clients | 1 milliard de dollars |
Comcast Corporation (CMCSA) - Modèle d'entreprise: Strots de revenus
Frais d'abonnement par câble et Internet mensuel
Au quatrième trimestre 2023, Comcast a rapporté:
| Type d'abonnement | Nombre d'abonnés | Revenus mensuels moyens par abonné |
|---|---|---|
| Télévision par câble | 19,3 millions | $84.72 |
| Internet | 32,4 millions | $93.55 |
Abonnements à la plate-forme de streaming (paon)
Détails des revenus d'abonnement Peacock pour 2023:
- Total des abonnés: 28 millions
- Taux d'abonnement mensuels:
- Premium: 11,99 $
- Premium Plus: 14,99 $
- Revenus annuels de Peacock: 456 millions de dollars
Revenus publicitaires sur les plateformes médiatiques
Répartition des revenus publicitaires pour 2023:
| Plate-forme | Revenus publicitaires totaux |
|---|---|
| Réseaux câblés | 3,2 milliards de dollars |
| Diffuser la télévision | 2,7 milliards de dollars |
| Plates-formes numériques | 1,5 milliard de dollars |
Services de télécommunications d'entreprise
Comcast Business Segment Revenue pour 2023:
- Revenu total: 7,8 milliards de dollars
- Revenus de solutions d'entreprise: 3,2 milliards de dollars
- Small and Medium Business Services: 4,6 milliards de dollars
Licence et distribution de contenu
Revenu de licence de contenu pour 2023:
| Type de contenu | Revenus de licence |
|---|---|
| Licence de cinéma et de télévision | 2,1 milliards de dollars |
| Distribution internationale de contenu | 1,3 milliard de dollars |
Comcast Corporation (CMCSA) - Canvas Business Model: Value Propositions
You're looking at the core offerings Comcast Corporation is pushing right now to defend its turf and grow in a competitive landscape. Here's the breakdown of what they are selling, grounded in the latest numbers from their Q3 2025 report.
Multi-gig symmetrical internet speeds via DOCSIS 4.0 and fiber optionality
Comcast is using its network transformation, dubbed Project Genesis, to push symmetrical multi-gigabit speeds over existing coaxial infrastructure, aiming to match fiber performance. The company previously announced a goal to reach more than 50 million homes and businesses with multi-gig Internet speeds by the end of 2025. They've already seen success in trials; Comcast completed its first DOCSIS 4.0 test in the Philadelphia area in 2023, achieving symmetrical speeds over 4 Gbps using full duplex technology. For customers, this translates into new X-Class Internet products offering tiers like X-300 Mbps, X-500 Mbps, X-1 Gbps, and X-2 Gbps upload and download speeds. To address churn, they introduced a simplified pricing model featuring a 5-Year Internet Price Guarantee and four national speed tiers.
Bundled value proposition: Xfinity Internet, Mobile, and streaming (e.g., StreamSaver)
The convergence play is central, using Xfinity Mobile as a major incentive to stabilize broadband. In Q3 2025, Comcast added a record 414,000 Domestic Wireless Customer Line Net Adds, bringing the total lines to 8.9 million. Wireless revenue for that quarter rose 14% to $1.25 billion. New go-to-market tactics include offering a Free Xfinity Unlimited Mobile Line Included for 1-Year with certain broadband plans. The bundling strategy is designed to drive uptake, as seen in Q2 2025 when they offered a one-year free mobile line and a 2 years of Peacock Premium offer.
Here's a look at the mobile penetration:
| Metric | Q3 2025 Value | Context |
| Domestic Wireless Line Net Additions | 414,000 | Best Quarterly Result on Record |
| Total Domestic Wireless Lines | 8.9 million | Surpassed 14% Penetration of Domestic Residential Broadband Customers |
| Q1 2025 Total Lines | 8.15 million | Up from 8.15 million in Q1 2025 |
Premium, diverse entertainment content through Peacock and linear channels
Peacock is showing clear progress toward profitability, driven by premium content like the theatrical success of Jurassic World Rebirth, which grossed nearly $900 million globally year-to-date. In Q3 2025, Peacock narrowed its operating loss to $217 million, an improvement of $219 million compared to the prior year period. Peacock revenue in Q3 2025 was $1.36 billion, with subscriber numbers holding steady at 41 million paid subscribers. The Media division's EBITDA grew 28.0% to $832 million in Q3 2025, largely driven by Peacock's improved performance.
The streaming platform's financial trajectory:
- Q3 2025 Peacock Revenue: $1.36 billion
- Q3 2025 Peacock Operating Loss: $217 million
- Q2 2025 Peacock Revenue: Roughly $1.23 billion
- Q2 2025 Peacock Operating Loss: Narrowed to approximately $101 million
- Q1 2025 Paid Subscribers: 41 million
Reliable connectivity and advanced services for Small to Medium-sized Enterprises (SMEs)
Comcast Business is a significant, growing component, nearing a major revenue milestone. For the full-year 2024, Comcast Business generated $9.7 billion in revenue, and in Q1 2025, it delivered mid-single-digit revenue and EBITDA growth with margins of roughly 57%. By Q3 2025, Business Services Connectivity Revenue increased 6.2% to $2.6 billion, with EBITDA at $1.5 billion and a margin of 56.4%. This unit is now nearing $10 billion in annual revenue.
Immersive, world-class experiences at Universal Theme Parks (Epic Universe opening May 2025)
The opening of Epic Universe in Orlando in May 2025 immediately became a value driver. In Q3 2025, Theme Parks EBITDA increased 13.1% to $958 million, directly fueled by the new park. For the quarter ending June 30, 2025 (Q2 2025), Theme Parks revenue jumped 18.7% to $2.7 billion, reflecting the successful launch. The early results showed the park driving higher per capita spending and attendance across the entire Universal Orlando Resort.
Theme Park Financial Impact (Post-Epic Universe Opening):
| Metric | Q3 2025 Value | Q2 2025 Value |
| Theme Parks EBITDA | $958 million | N/A |
| Theme Parks Revenue | $2.7 billion | $2.35 billion (19% increase) |
Finance: draft 13-week cash view by Friday.
Comcast Corporation (CMCSA) - Canvas Business Model: Customer Relationships
You're looking at how Comcast Corporation manages its relationship with its massive customer base as of late 2025. It's a multi-pronged approach, balancing digital efficiency with necessary in-person support. Honestly, the sheer scale of their operations means automation has to carry the bulk of the load.
Automated and self-service options via Xfinity apps and digital platforms
Comcast Corporation has pushed customers heavily toward digital channels, recognizing that for many, self-service is the fastest route. Today, 84% of all customer interactions are completed through digital channels. This is supported by continuous AI refinement. The company's AI-driven virtual assistant handles over one million inquiries every month across platforms like Xfinity Assistant. The goal is clear: make the digital path frictionless. If onboarding takes 14+ days, churn risk rises, so speed in digital resolution is key.
- AI-based Virtual Technician resolves up to 70% of issues without a human agent.
- Historical chatbot success metrics show a peak query resolution rate of 95%.
- The redesigned Xfinity App offers 24/7 real-time access to account info and billing.
Dedicated sales and support teams for Comcast Business enterprise clients
For Comcast Business, the relationship model shifts to a more dedicated, enterprise-focused structure. Comcast Business describes itself as the largest provider of connectivity to small businesses in America. Their Dedicated Internet service has expanded to reach more than 3.5 million businesses nationwide, offering symmetrical speeds up to 300/300 Mbps. This expansion represents a 50% increase in available symmetrical speeds over HFC and extends reach to 40% more businesses since February 2025. Support for these clients is backed by robust Service Level Agreements (SLAs) that include 99.99% uptime, plus 24/7 expert support.
New go-to-market strategy with a 5-year Internet Price Guarantee
To combat customer churn driven by price unpredictability, Comcast Corporation rolled out a significant new offering. This nationwide guarantee locks in the monthly rate for five years with no annual contract required. The starting price point for this stability is as low as $55 per month. This new structure is defintely an attempt to simplify the value proposition.
| Download Speed | Guaranteed Monthly Price |
| 400Mbps | $55/month |
| 600Mbps | $70/month |
| 1.1Gbps | $85/month |
| 2.1Gbps | $105/month |
The guarantee includes unlimited data, but bringing your own hardware for unlimited data adds $30 per month. Furthermore, failing to maintain paperless billing and automatic payments results in an extra charge of $10 each month, or $8 if paying by credit or debit card.
Proactive customer experience improvements through AI-embedded network tools
Proactive service is increasingly managed by machine learning embedded directly into the network fabric. Comcast Corporation's AI systems monitor performance metrics across the DOCSIS 3.1 infrastructure, ingesting over 1.5 petabytes of telemetry data per day to detect anomalies before they impact customers. This AI-driven network intelligence allows automated systems to reroute traffic and balance loads within milliseconds. This focus on predictive and proactive maintenance aims to reduce the need for in-home technician visits, which have seen a 37% reduction over the past three years.
High-touch, in-person service at Xfinity retail stores and theme park guest services
Despite the digital push, Comcast Corporation maintains a physical presence for high-touch support. As of April 16, 2025, there are 630 Xfinity locations in the United States. For context, California accounts for 80 of these locations, representing about 13% of the total footprint. These stores are positioned as local tech hubs for personalized support. Separately, for its theme park segment, the company opened its most ambitious park, Epic Universe, on May 22, 2025, where guest services are a critical component of the overall customer experience.
Comcast Corporation (CMCSA) - Canvas Business Model: Channels
You're looking at how Comcast Corporation moves its vast array of products-from pipes to premium content-out to the customer base as of late 2025. It's a mix of physical presence, direct digital access, and traditional media distribution, all working together.
Xfinity retail stores and direct sales force for residential services
The physical touchpoints for residential services remain important for hands-on demos and immediate service needs. As of October 26, 2025, Comcast Corporation maintains 611 Xfinity retail store POI locations across the USA. These locations are where you can explore TV, Internet, Voice, and Mobile innovations in an interactive environment, swap equipment, or pay bills.
Comcast Business direct sales and account managers for B2B services
For the B2B side, Comcast Business relies on a direct sales and account management structure targeting SMB, midmarket, and enterprise clients. The unit saw its Business Services Connectivity Revenue increase 6.2% to $2.6 Billion in the third quarter of 2025. The strategy includes expanding its reach through acquisitions; for instance, the purchase of Nitel added 6,600 clients across verticals like financial services, healthcare, and education to their channel distribution strategy.
Peacock direct-to-consumer (DTC) streaming platform
Peacock is the key direct-to-consumer channel for Comcast's content. The subscriber base has scaled significantly; by the end of March 2025, the platform had 41 million paying subscribers, and management guided that it passed 50 million subscribers in early 2025. The financial performance reflects this scale: in Q3 2025, Media EBITDA increased 28.0%, largely driven by Peacock, which narrowed its EBITDA losses to $217 Million-an improvement of $219 Million year-over-year. Revenue for Peacock in Q2 2025 was $1.2 Billion, up 18% from the prior year period. Executives expect Peacock revenue growth to be above 20% for the full year 2025.
NBC and Telemundo broadcast and cable television networks
The broadcast and cable networks serve as a massive distribution and promotional channel, especially for driving audiences to Peacock. Following the spin-off of most linear cable networks into the entity now called Versant, Comcast Corporation retained core broadcast and key entertainment assets within NBCUniversal.
The remaining core broadcast and content channels include:
- NBC broadcast network and its owned stations, like WMAQ-TV in Chicago.
- Telemundo, the Spanish-language network, and its owned stations, including WSNS-TV.
- Bravo, a high-rated cable network.
These primary networks, specifically NBC and Bravo, collectively reach 100 million U.S. households monthly, which helps power the Peacock streaming service.
Universal Destinations & Experiences physical theme park locations
The physical theme parks are a critical channel for monetizing Intellectual Property (IP) through experiences. Universal Destinations & Experiences operates 5 established resort locations serving China, Japan, Singapore, and the United States. The newest channel addition is the debut of Epic Universe in Orlando on May 22, 2025.
Here's a look at the financial performance and scale:
| Metric | Data Point | Context/Period |
| Theme Parks Revenue | $2.72 Billion | Q3 2025 |
| Revenue Year-over-Year Change | +18.7% | Q3 2025 |
| Theme Parks EBITDA | $958 Million | Q3 2025 |
| EBITDA Year-over-Year Change | +13.1% | Q3 2025 |
| Total Visitors (All Parks) | 57 million | 2023 |
| Number of Parks Operated | 5 | As of late 2025 (excluding new additions like Epic Universe in initial reporting) |
The opening of Epic Universe, which features five immersive worlds, is transforming Universal Orlando into what Comcast calls a premier weeklong destination.
Comcast Corporation (CMCSA) - Canvas Business Model: Customer Segments
You're looking at the core groups Comcast Corporation (CMCSA) serves as of late 2025, based on the latest reported figures from the third quarter of 2025. The business model clearly segments its market across connectivity, enterprise, international, media, and experiences.
Domestic Residential Consumers (broadband, video, mobile) represent the foundational base, though it's a base under pressure in traditional video and broadband, offset by significant wireless growth.
- Total domestic wireless lines reached 8.9 million as of Q3 2025.
- The company added a record 414,000 wireless lines in Q3 2025 alone.
- Total domestic broadband connections stood at 31.4 million connections at the end of Q3 2025.
- Domestic video customers declined to 11.52 million subscribers in Q3 2025.
- The wireless penetration of the residential broadband base surpassed 14% by Q3 2025.
| Metric | Q3 2025 End Count/Result | Net Change (QoQ/YoY Context) |
|---|---|---|
| Total Domestic Wireless Lines | 8.9 million lines | Added 414,000 lines in Q3 2025 |
| Total Domestic Broadband Customers | 31.4 million connections | Net loss of 104,000 customers in Q3 2025 |
| Total Domestic Video Customers | 11.52 million subscribers | Net loss of 257,000 customers in Q3 2025 |
Small and Medium-sized Enterprises (SMEs) and large Enterprise/Public Sector clients show resilience, with growth in advanced service adoption.
- Business Services Connectivity revenue grew by 6.2% year-over-year in Q3 2025.
- Business Services Connectivity revenue reached $2.6 billion in Q3 2025.
- Total Connectivity & Platforms Customer Relationships stood at 51.2 million in Q3 2025, down 349,000 sequentially.
International Residential Customers in the U.K. and Italy (Sky) are now reported within broader international connectivity figures, reflecting a strategic shift away from granular segment reporting.
The International Connectivity Customer Relationships saw an increase from 17,638,000 to 17,698,000 in Q2 2025. Sky Group in the UK has seen its workforce fall by about 3,000 roles since 2023 as it transitions services.
Global Viewers and Advertisers across media and entertainment properties are characterized by streaming growth and cyclical advertising revenue.
- Peacock maintained a paid subscriber base of 41 million as of Q3 2025.
- Peacock revenue for Q3 2025 was approximately $1.36 billion.
- Domestic advertising revenue for Q3 2025 was $1.96 billion, reflecting a 41.3% decline due to the absence of the Paris Olympics revenue from Q3 2024.
- Studio revenue in Q1 2025 rose 3% to $2.83 billion.
Theme Park Guests seeking immersive, location-based entertainment are a major near-term growth driver following the launch of the new Orlando park.
The Theme Parks segment generated revenue of $2,717 million in Q3 2025, marking a 19% uplift year-over-year. The estimated investment in the Epic Universe park is $7 billion. Theme Park Adjusted EBITDA increased to $958 million in Q3 2025, up 13.1% from the prior year.
Finance: finalize the Q4 2025 cash flow forecast by next Tuesday.Comcast Corporation (CMCSA) - Canvas Business Model: Cost Structure
You're looking at the major drains on Comcast Corporation's cash flow as of late 2025, which is critical for understanding their capital allocation strategy.
Significant Capital Expenditures (CapEx) for network infrastructure and upgrades represent a massive, ongoing commitment. For the third quarter ending September 30, 2025, Comcast reported total Capital Expenditures of $3.748B. The Connectivity & Platforms segment drove a significant portion of this, with its CapEx increasing 19.5% to $2.3 billion, which Comcast attributed primarily to higher spending on scalable infrastructure and customer premise equipment. This heavy investment is necessary to maintain the broadband foundation against competitive pressures. Conversely, Content & Experiences' CapEx decreased 19.9% to $714 million, largely because the construction for Epic Universe in Orlando was nearing completion following its May 2025 opening.
The costs associated with content are substantial, especially for NBCUniversal and Peacock. While specific Q3 2025 programming cost figures aren't explicitly detailed in the latest reports, we see cost trends in the preceding quarter. For instance, in Q2 2025, programming expenses decreased, primarily due to a lower number of domestic video customers, though this was partially offset by rate increases under domestic programming contracts. This highlights the dynamic nature of content costs, which are heavily influenced by subscriber trends and contract negotiations.
Theme parks involve significant operating expenses, though the segment showed strong financial results. For Q3 2025, Theme Parks EBITDA increased 13.1% to $958 Million, fueled by the opening of Epic Universe. This strong EBITDA suggests that while fixed costs like labor and maintenance are high, the new attraction is successfully driving revenue to cover those costs and contribute positively to the segment's profitability.
Marketing and sales costs are a direct lever used to drive customer additions, particularly in the wireless space. Comcast noted that non-programming expenses in Q3 2025 included higher marketing and promotion costs, driven by new broadband and mobile offers introduced in April 2025. The success of this spending is evident in the record 414,000 domestic wireless customer line net additions in Q3 2025 alone.
The cost of streaming content is best viewed through the lens of Peacock's performance. Comcast Corporation is actively managing this cost base, and the effort is showing results. For Q3 2025, Peacock's EBITDA losses were $217 Million, a significant improvement of $219 million compared to the prior year period, when the loss was $436 million. This demonstrates a clear, measurable reduction in the high cost associated with building out the streaming service, even as subscriber growth remained flat at 41 million paid subscribers for the quarter.
Here's a quick look at the key Q3 2025 financial metrics related to cost and investment:
| Cost/Investment Category | Amount (Q3 2025) | Segment/Context |
| Total Capital Expenditures | $3.748B | Consolidated |
| Connectivity & Platforms CapEx | $2.3 billion | Network Infrastructure/CPE |
| Content & Experiences CapEx | $714 million | Reflecting Epic Universe opening |
| Peacock EBITDA Loss | $217 Million | Streaming Content Cost |
| Peacock Loss Improvement (Y/Y) | $219 Million | Profitability Management |
| Theme Parks EBITDA | $958 Million | Reflecting Operating Costs/Revenue |
The overall cost structure is clearly bifurcated between the heavy, ongoing CapEx for the Connectivity business and the substantial, but improving, content and marketing spend for the Media business. You see this trade-off reflected in the segment results:
- Connectivity & Platforms Adjusted EBITDA was $8.0 billion, down 3.7% year-over-year, despite increased CapEx.
- Media EBITDA increased 28.0% to $832 Million, driven by Peacock's loss reduction.
Finance: draft 13-week cash view by Friday.
Comcast Corporation (CMCSA) - Canvas Business Model: Revenue Streams
You're looking at the revenue side of Comcast Corporation's business, which is really a collection of distinct, powerful engines working together. Honestly, it's a mix of subscription stability and high-growth content plays.
The core of the operation still comes from keeping homes and businesses connected. Residential Connectivity subscriptions-that's your broadband, video, voice, and mobile services-form the foundation. For Q3 2025, Residential Connectivity & Platforms revenues were reported at $20.2 billion, though the Residential portion specifically saw a 1.5% decline to $17.60 billion. This dip reflects the strategic shift away from legacy video and toward wireless, which is definitely gaining traction.
The growth story in connectivity is clearly wireless. Domestic wireless revenue grew 14.0% to $1.25 billion in the quarter, with total domestic wireless lines reaching 8.9 million. Comcast added a record 414,000 domestic wireless customer lines in Q3 2025, which is a huge win for their converged offering strategy.
Business Services Connectivity revenue is another solid pillar, growing 6.2% to $2.6 billion in Q3 2025. That growth shows their enterprise focus is paying off, even as the residential side navigates cord-cutting.
The Content & Experiences segment provides the high-margin upside and brand power. Here's a quick look at the Q3 2025 revenue drivers for this segment:
| Revenue Source | Q3 2025 Revenue Amount (Approximate) | Year-over-Year Change |
|---|---|---|
| Theme Parks Revenue | $2.7 billion | 18.7% increase |
| Peacock Revenue (Media) | $1.4 billion | Not explicitly stated, but Media revenue grew 4.2% excluding Olympics impact |
| NBCUniversal Studios Revenue | $3 billion | 6.1% increase |
Theme Parks revenue jumped 18.7% to $2.7 billion, fueled by the May opening of Epic Universe in Orlando. Plus, the success of Jurassic World Rebirth contributed nearly $900 Million in worldwide box office revenue year-to-date, which feeds into the Studios revenue stream.
For Media, content licensing, distribution, and advertising are key. Peacock is showing progress, posting $1.4 billion in revenue for the quarter. The overall Content & Experiences segment generated $11.7 billion in revenue for Q3 2025, though this was down 6.8% year-over-year, largely due to the unfavorable comparison against the prior year which included the Paris Olympics revenue.
The overall picture for the full fiscal year is based on analyst expectations as of late 2025:
- Projected total revenue for FY2025 is around $126 billion (consensus).
- Total Content & Experiences Adjusted EBITDA grew 8.4% to $1,953 Million in Q3 2025.
- Connectivity & Platforms segment generated $20.2 billion in Q3 2025 revenue.
- Domestic broadband revenue increased 0.5% to $6.433 billion in Q3 2025.
You can see the revenue streams are diversified, which helps balance the cyclical nature of media and the competitive pressures in connectivity. Finance: draft 13-week cash view by Friday.
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