Comcast Corporation (CMCSA): Business Model Canvas

Tauchen Sie ein in die komplexe Welt der Comcast Corporation, einem Medien- und Telekommunikationskonzern, der die Art und Weise, wie wir Unterhaltung konsumieren und uns digital vernetzen, revolutioniert hat. Von seiner weitläufigen Netzwerkinfrastruktur bis hin zu innovativen Streaming-Plattformen wie Peacock hat Comcast meisterhaft ein komplexes Geschäftsmodell entwickelt, das Kabeldienste, Inhaltsproduktion und modernste Telekommunikation umfasst. Durch die strategische Integration von Mediennetzwerken, fortschrittlicher Technologie und verschiedenen Einnahmequellen hat sich dieser Unternehmensriese an der Spitze moderner digitaler Kommunikations- und Unterhaltungsökosysteme positioniert.

Comcast Corporation (CMCSA) – Geschäftsmodell: Wichtige Partnerschaften

NBCUniversal Media Networks und Content-Produzenten

NBCUniversal von Comcast unterhält strategische Partnerschaften mit mehreren Content-Produzenten und Mediennetzwerken:

Partner	Details zur Zusammenarbeit	Jährlicher Wert
Universal Studios	Produktion von Film- und Fernsehinhalten	3,2 Milliarden US-Dollar
DreamWorks-Animation	Entwicklung animierter Inhalte	1,5 Milliarden US-Dollar
Sky Networks	Internationaler Medienvertrieb	14,3 Milliarden US-Dollar

Technologieanbieter

Comcast arbeitet mit führenden Technologie-Infrastrukturpartnern zusammen:

• Cisco Systems: Netzwerkinfrastrukturlösungen (Vertrag über 2,7 Milliarden US-Dollar)
• Arris Group: Kabelmodem und Netzwerkausrüstung (1,9 Milliarden US-Dollar Partnerschaft)
• Harmonic Inc.: Videobereitstellungstechnologien (Jahresvertrag über 450 Millionen US-Dollar)

Content-Ersteller und Studios

Zu den strategischen Content-Partnerschaften gehören:

Studio/Schöpfer	Inhaltstyp	Partnerschaftswert
Warner Bros. Entdeckung	Streaming-Inhalte	1,1 Milliarden US-Dollar
Disney	Unterhaltungsinhalte	750 Millionen Dollar
Paramount Global	Medienvertrieb	620 Millionen Dollar

Internet- und Mobilfunkanbieter

Netzwerkkonnektivitätspartnerschaften:

• AT&T: Großhandelsnetzwerkdienste (3,4 Milliarden US-Dollar)
• Verizon: Verbindungsvereinbarungen (2,8 Milliarden US-Dollar)
• T-Mobile: Betrieb virtueller Mobilfunknetze (1,6 Milliarden US-Dollar)

Werbe- und Marketingagenturen

Kooperationen im Bereich Werbestrategie:

Agentur	Servicefokus	Jährliche Ausgaben
WPP-Gruppe	Integriertes Marketing	420 Millionen Dollar
Publicis Groupe	Digitale Werbung	350 Millionen Dollar
Omnicom Media Group	Multichannel-Kampagnen	280 Millionen Dollar

Comcast Corporation (CMCSA) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung von Kabel- und Internetdiensten

Comcast bietet Kabel- und Internetdienste für insgesamt rund 57,4 Millionen Kunden (Stand Q4 2023). Die Zahl der privaten Breitband-Abonnenten erreichte 32,7 Millionen, die privaten Video-Abonnenten 19,1 Millionen.

Servicekategorie	Gesamtzahl der Abonnenten	Jahresumsatz
Kabel-Internet	32,7 Millionen	24,3 Milliarden US-Dollar
Kabelvideo	19,1 Millionen	15,7 Milliarden US-Dollar

Produktion und Vertrieb von Inhalten

NBCUniversal generiert Inhalte auf mehreren Plattformen mit jährlichen Ausgaben für die Content-Produktion von 12,5 Milliarden US-Dollar im Jahr 2023.

• Budget der Filmproduktion: 4,2 Milliarden US-Dollar
• Produktion von Fernsehinhalten: 6,8 Milliarden US-Dollar
• Investition in Streaming-Inhalte: 1,5 Milliarden US-Dollar

Streaming-Plattform-Management (Peacock)

Die Streaming-Plattform Peacock erreichte im vierten Quartal 2023 28 Millionen zahlende Abonnenten mit einer jährlichen Investition in Streaming-Inhalte von 1,5 Milliarden US-Dollar.

Wartung der Netzwerkinfrastruktur

Comcast investierte im Jahr 2023 11,2 Milliarden US-Dollar in Netzwerkinfrastruktur und Technologie-Upgrades.

Bereich Infrastrukturinvestitionen	Jährliche Ausgaben
Netzwerk-Upgrades	6,5 Milliarden US-Dollar
Technologieentwicklung	4,7 Milliarden US-Dollar

Integration von Telekommunikations- und Mediendiensten

Der konsolidierte Gesamtumsatz von Comcast belief sich im Jahr 2023 auf 116,4 Milliarden US-Dollar, mit integrierten Diensten in den Bereichen Kabel, Medien und Telekommunikation.

• Umsatz aus der Kabelkommunikation: 58,7 Milliarden US-Dollar
• Umsatz von NBCUniversal: 40,2 Milliarden US-Dollar
• Sky-Einnahmen: 17,5 Milliarden US-Dollar

Comcast Corporation (CMCSA) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Kabel- und Breitband-Netzwerkinfrastruktur

Ab dem vierten Quartal 2023 betreibt Comcast:

• Etwa 58 Millionen Kabel- und Breitbandanschlüsse
• Über 190.000 Streckenmeilen Glasfasernetzwerkinfrastruktur

Netzwerkressource	Menge
Kabelknoten	125,000
Gesamtzahl der Netzwerkmeilen	193,000
Rechenzentren	17

Medienproduktionsstudios und Inhaltsbibliotheken

NBCUniversal-eigene Inhaltsressourcen:

• Jährlich über 6.000 Stunden Originalinhalte
• Über 35 Fernsehsender
• 12 Filmproduktionsstudios

Fortschrittliche Telekommunikationstechnologie

Investitionen in die Technologieinfrastruktur:

• Jährliche Technologieinvestitionen in Höhe von 3,2 Milliarden US-Dollar
• DOCSIS 4.0-Netzwerk-Upgrade-Funktionen
• 10G-Netzwerkentwicklungsprogramm

Großer Kundenstamm und Abonnentennetzwerke

Abonnentensegment	Anzahl der Abonnenten
Kabelabonnenten	22,1 Millionen
Breitband-Internet	32,4 Millionen
Mobilfunkteilnehmer	5,2 Millionen

Qualifizierte Arbeitskräfte im Medien- und Technologiesektor

Personalstatistik:

• Gesamtbeschäftigte: 186.000
• Durchschnittliche jährliche Schulung für Technologiemitarbeiter: 240 Stunden pro Mitarbeiter
• Jährliche Investition in die Personalentwicklung: 425 Millionen US-Dollar

Comcast Corporation (CMCSA) – Geschäftsmodell: Wertversprechen

Umfassende Unterhaltungs- und Kommunikationslösungen

Comcast bietet ein vielfältiges Leistungsspektrum mit den folgenden Schlüsselkennzahlen:

Servicekategorie	Gesamtzahl der Abonnenten	Jahresumsatz
Kabelfernsehen	21,4 Millionen Abonnenten	22,1 Milliarden US-Dollar
Internetdienste	32,1 Millionen Abonnenten	28,5 Milliarden US-Dollar
Sprachdienste	11,6 Millionen Abonnenten	8,3 Milliarden US-Dollar

Highspeed-Internet- und Kabelfernsehpakete

Die Internet- und Kabelpakete von Comcast umfassen:

• Xfinity-Internetgeschwindigkeiten reichen von 50 Mbit/s bis 1,2 Gbit/s
• Durchschnittliche monatliche Internetpaketkosten: 64,99 $
• Kabelfernsehpakete mit 125–250 Kanaloptionen

Originalinhalte von NBCUniversal und Peacock

Statistiken zur Content-Produktion und Streaming-Plattform:

Plattform	Abonnenten	Jährliche Content-Investition
Peacock-Streaming	28 Millionen Abonnenten	3,2 Milliarden US-Dollar
NBCUniversal Studios	N/A	2,7 Milliarden US-Dollar

Gebündelte Services für Privat- und Geschäftskunden

Gebündelte Serviceangebote:

• Triple-Play-Pakete: Internet + TV + Telefon
• Durchschnittliche Paketkosten: 129,99 $ pro Monat
• Business-Servicepakete mit dediziertem Support

Integrierte Medien- und Telekommunikationserfahrungen

Kennzahlen des integrierten Service-Ökosystems:

Service-Integration	Penetrationsrate	Kundenzufriedenheit
Multi-Service-Haushalte	68 % des Kundenstamms	4,2/5 Bewertung
Plattformübergreifender Zugriff auf Inhalte	92 % der Abonnenten	4,3/5 Bewertung

Comcast Corporation (CMCSA) – Geschäftsmodell: Kundenbeziehungen

Kundensupportkanäle rund um die Uhr

Comcast betreibt mehrere Kundensupportkanäle mit den folgenden Kennzahlen:

Support-Kanal	Jahresvolumen	Durchschnittliche Reaktionszeit
Telefonsupport	42,6 Millionen Kundeninteraktionen	7,2 Minuten
Live-Chat	18,3 Millionen Interaktionen	4,5 Minuten
Unterstützung für soziale Medien	6,7 Millionen Interaktionen	3,8 Minuten

Self-Service-Online-Kontoverwaltung

Die digitalen Plattformen von Xfinity bieten umfassende Self-Service-Optionen:

• Downloads mobiler Apps: 22,4 Millionen aktive Benutzer
• Online-Kontoverwaltung: 67 % der Kunden nutzen digitale Plattformen
• Rechnungszahlung über digitale Kanäle: Jährlich werden 8,3 Milliarden US-Dollar verarbeitet

Personalisierte Serviceempfehlungen

Comcast nutzt fortschrittliche Datenanalysen zur Personalisierung:

Personalisierungsmetrik	Wert
Personalisierte Inhaltsempfehlungen	73 % Genauigkeitsrate
Gezielte Service-Upgrades	486 Millionen US-Dollar zusätzlicher Umsatz generiert

Treueprogramme und Kundenbindung

Statistiken zum Xfinity-Prämienprogramm:

• Gesamtzahl der Mitglieder des Treueprogramms: 14,2 Millionen
• Kundenbindungsrate: 84,6 %
• Jährliche Investition in das Treueprogramm: 127 Millionen US-Dollar

Digitale und physische Kundeninteraktionsplattformen

Kennzahlen zur Omnichannel-Kundenbindung:

Interaktionsplattform	Jährliche Interaktionen
Einzelhandelsgeschäfte	8,3 Millionen Kundenbesuche
Online-Supportportale	62,4 Millionen digitale Interaktionen
Kundendienstzentren	5,6 Millionen persönliche Interaktionen

Comcast Corporation (CMCSA) – Geschäftsmodell: Kanäle

Direkte Einzelhandelsgeschäfte

Comcast ist tätig 1.276 Xfinity-Einzelhandelsgeschäfte in den Vereinigten Staaten ab 2023. Diese Geschäfte erwirtschaften ca Jährlicher Einzelhandelsumsatz von 3,2 Milliarden US-Dollar.

Geschäftstyp	Anzahl der Standorte	Durchschnittlicher Jahresumsatz pro Geschäft
Xfinity-Einzelhandelsgeschäfte	1,276	2,5 Millionen Dollar
Corporate Service Center	87	1,8 Millionen US-Dollar

Online-Website und mobile Anwendungen

Zu den digitalen Plattformen von Comcast gehören Xfinity.com und mobile Anwendungen mit 12,4 Millionen aktive monatliche Benutzer. Die digitalen Kanäle erzeugen 2,7 Milliarden US-Dollar an Online-Transaktionen.

• Xfinity.com-Website
• Xfinity Stream-App
• Xfinity My Account-App
• Xfinity WiFi-App

Kundendienst-Callcenter

Comcast behauptet 42 Kundendienst-Callcenter mit 17.500 Kundendienstmitarbeiter. Jährliches Anrufvolumen erreicht 58,3 Millionen Kundeninteraktionen.

Callcenter-Metrik	Jährlicher Wert
Gesamtzahl der Call Center	42
Kundendienstmitarbeiter	17,500
Jährliche Kundeninteraktionen	58,300,000

Digitale Marketingplattformen

Comcast nutzt 7 primäre digitale Marketingkanäle mit jährlichen Ausgaben für digitale Werbung von 1,6 Milliarden US-Dollar.

• Google-Anzeigen
• Facebook-Werbung
• LinkedIn-Marketing
• YouTube-Werbung
• Instagram-Werbeaktionen
• Twitter-Anzeigen
• Programmatische Display-Netzwerke

Drittanbieter von Elektronikartikeln

Comcast vertreibt Produkte über 3.742 Elektronik-Einzelhandelsstandorte Dritter, erzeugend 1,1 Milliarden US-Dollar Jahresumsatz.

Einzelhändler	Anzahl der Standorte	Jährlicher Umsatzbeitrag
Bester Kauf	1,030	425 Millionen Dollar
Walmart	1,287	378 Millionen Dollar
Ziel	542	197 Millionen Dollar
Andere Einzelhändler	883	100 Millionen Dollar

Comcast Corporation (CMCSA) – Geschäftsmodell: Kundensegmente

Kabel- und Internet-Abonnenten für Privathaushalte

Im vierten Quartal 2023 meldete Comcast 22,5 Millionen private Breitbandkunden in den Vereinigten Staaten. Das Wohnsegment umfasst:

• Hochgeschwindigkeits-Internetdienste
• Kabelfernsehpakete
• Telefondienste zu Hause

Kundensegment	Gesamtzahl der Abonnenten	Durchschnittlicher monatlicher Umsatz pro Abonnent
Breitband für Privathaushalte	22,5 Millionen	$84.37
Kabelfernsehen	19,3 Millionen	$72.50

Geschäftskunden im Bereich Telekommunikation

Comcast Business bedient 2,6 Millionen Geschäftskunden branchenübergreifend:

• Unternehmen auf Unternehmensebene
• Kleine und mittlere Unternehmen
• Regierungsinstitutionen

Geschäftssegment	Gesamtzahl der Kunden	Jahresumsatz
Unternehmensdienstleistungen	2,6 Millionen	8,4 Milliarden US-Dollar

Konsumenten von Streaming-Inhalten

Peacock, die Streaming-Plattform von Comcast, berichtete 28 Millionen zahlende Abonnenten ab Q4 2023.

Streaming-Plattform	Bezahlte Abonnenten	Monatlicher Abonnementpreis
Pfau	28 Millionen	$9.99 - $14.99

Unterhaltungs- und Medienbegeisterte

NBCUniversal erreicht ca. 206 Millionen monatliche Zuschauer über verschiedene Plattformen hinweg.

Kunden kleiner und mittlerer Unternehmen

Comcast Business richtet sich mit spezialisierten Telekommunikationslösungen an 1,4 Millionen kleine und mittlere Unternehmen.

Unternehmensgröße	Gesamtzahl der Kunden	Durchschnittliche monatliche Serviceausgaben
Kleine Unternehmen	1,1 Millionen	$250
Mittlere Unternehmen	0,3 Millionen	$750

Comcast Corporation (CMCSA) – Geschäftsmodell: Kostenstruktur

Wartung der Netzwerkinfrastruktur

Im Jahr 2023 investierte Comcast 9,3 Milliarden US-Dollar in die Netzwerkinfrastruktur und Kapitalausgaben. Das Unternehmen unterhält ein Glasfasernetz mit einer Streckenlänge von rund 189.000 Meilen.

Kategorie „Infrastrukturkosten“.	Jährliche Ausgaben
Upgrades der Netzwerkinfrastruktur	5,6 Milliarden US-Dollar
Wartung von Glasfasernetzwerken	1,7 Milliarden US-Dollar
Rechenzentrumsbetrieb	1,2 Milliarden US-Dollar

Produktion und Lizenzierung von Inhalten

Comcast NBCUniversal gab im Jahr 2023 2,5 Milliarden US-Dollar für die Produktion und Lizenzierung von Inhalten aus.

• Produktionskosten für Film und Fernsehen: 1,4 Milliarden US-Dollar
• Lizenzierung von Streaming-Inhalten: 680 Millionen US-Dollar
• Erwerb von Sportinhalten: 420 Millionen US-Dollar

Investitionen in Technologie und Ausrüstung

Die gesamten Technologieinvestitionen für 2023 erreichten 3,8 Milliarden US-Dollar.

Kategorie „Technologieinvestitionen“.	Betrag
Hardware und Ausrüstung	1,9 Milliarden US-Dollar
Softwareentwicklung	1,2 Milliarden US-Dollar
Cybersicherheitsinfrastruktur	700 Millionen Dollar

Mitarbeitergehälter und Betriebskosten

Die gesamten mitarbeiterbezogenen Ausgaben von Comcast beliefen sich im Jahr 2023 auf 22,4 Milliarden US-Dollar.

• Gesamtzahl der Mitarbeiter: 186.000
• Durchschnittliche Mitarbeitervergütung: 120.430 $
• Betriebsaufwand: 5,6 Milliarden US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 4,1 Milliarden US-Dollar.

Kategorie der Marketingausgaben	Betrag
Digitales Marketing	1,3 Milliarden US-Dollar
Traditionelle Werbung	1,8 Milliarden US-Dollar
Kampagnen zur Kundengewinnung	1 Milliarde Dollar

Comcast Corporation (CMCSA) – Geschäftsmodell: Einnahmequellen

Monatliche Kabel- und Internet-Abonnementgebühren

Im vierten Quartal 2023 berichtete Comcast:

Abonnementtyp	Anzahl der Abonnenten	Durchschnittlicher monatlicher Umsatz pro Abonnent
Kabelfernsehen	19,3 Millionen	$84.72
Internet	32,4 Millionen	$93.55

Abonnements für die Streaming-Plattform (Peacock).

Details zu den Peacock-Abonnementeinnahmen für 2023:

• Gesamtzahl der Abonnenten: 28 Millionen
• Monatliche Abonnementpreise:
  • Prämie: 11,99 $
  • Premium Plus: 14,99 $
• Jahresumsatz von Peacock: 456 Millionen US-Dollar

Werbeeinnahmen auf allen Medienplattformen

Aufschlüsselung der Werbeeinnahmen für 2023:

Plattform	Gesamte Werbeeinnahmen
Kabelnetze	3,2 Milliarden US-Dollar
Rundfunkfernsehen	2,7 Milliarden US-Dollar
Digitale Plattformen	1,5 Milliarden US-Dollar

Telekommunikationsdienste für Unternehmen

Umsatz des Comcast Business-Segments für 2023:

• Gesamtumsatz: 7,8 Milliarden US-Dollar
• Umsatz mit Unternehmenslösungen: 3,2 Milliarden US-Dollar
• Dienstleistungen für kleine und mittlere Unternehmen: 4,6 Milliarden US-Dollar

Lizenzierung und Vertrieb von Inhalten

Einnahmen aus Inhaltslizenzen für 2023:

Inhaltstyp	Lizenzeinnahmen
Lizenzierung von Filmen und Fernsehsendungen	2,1 Milliarden US-Dollar
Internationale Verbreitung von Inhalten	1,3 Milliarden US-Dollar

Comcast Corporation (CMCSA) - Canvas Business Model: Value Propositions

You're looking at the core offerings Comcast Corporation is pushing right now to defend its turf and grow in a competitive landscape. Here's the breakdown of what they are selling, grounded in the latest numbers from their Q3 2025 report.

Multi-gig symmetrical internet speeds via DOCSIS 4.0 and fiber optionality

Comcast is using its network transformation, dubbed Project Genesis, to push symmetrical multi-gigabit speeds over existing coaxial infrastructure, aiming to match fiber performance. The company previously announced a goal to reach more than 50 million homes and businesses with multi-gig Internet speeds by the end of 2025. They've already seen success in trials; Comcast completed its first DOCSIS 4.0 test in the Philadelphia area in 2023, achieving symmetrical speeds over 4 Gbps using full duplex technology. For customers, this translates into new X-Class Internet products offering tiers like X-300 Mbps, X-500 Mbps, X-1 Gbps, and X-2 Gbps upload and download speeds. To address churn, they introduced a simplified pricing model featuring a 5-Year Internet Price Guarantee and four national speed tiers.

Bundled value proposition: Xfinity Internet, Mobile, and streaming (e.g., StreamSaver)

The convergence play is central, using Xfinity Mobile as a major incentive to stabilize broadband. In Q3 2025, Comcast added a record 414,000 Domestic Wireless Customer Line Net Adds, bringing the total lines to 8.9 million. Wireless revenue for that quarter rose 14% to $1.25 billion. New go-to-market tactics include offering a Free Xfinity Unlimited Mobile Line Included for 1-Year with certain broadband plans. The bundling strategy is designed to drive uptake, as seen in Q2 2025 when they offered a one-year free mobile line and a 2 years of Peacock Premium offer.

Here's a look at the mobile penetration:

Metric	Q3 2025 Value	Context
Domestic Wireless Line Net Additions	414,000	Best Quarterly Result on Record
Total Domestic Wireless Lines	8.9 million	Surpassed 14% Penetration of Domestic Residential Broadband Customers
Q1 2025 Total Lines	8.15 million	Up from 8.15 million in Q1 2025

Premium, diverse entertainment content through Peacock and linear channels

Peacock is showing clear progress toward profitability, driven by premium content like the theatrical success of Jurassic World Rebirth, which grossed nearly $900 million globally year-to-date. In Q3 2025, Peacock narrowed its operating loss to $217 million, an improvement of $219 million compared to the prior year period. Peacock revenue in Q3 2025 was $1.36 billion, with subscriber numbers holding steady at 41 million paid subscribers. The Media division's EBITDA grew 28.0% to $832 million in Q3 2025, largely driven by Peacock's improved performance.

The streaming platform's financial trajectory:

• Q3 2025 Peacock Revenue: $1.36 billion
• Q3 2025 Peacock Operating Loss: $217 million
• Q2 2025 Peacock Revenue: Roughly $1.23 billion
• Q2 2025 Peacock Operating Loss: Narrowed to approximately $101 million
• Q1 2025 Paid Subscribers: 41 million

Reliable connectivity and advanced services for Small to Medium-sized Enterprises (SMEs)

Comcast Business is a significant, growing component, nearing a major revenue milestone. For the full-year 2024, Comcast Business generated $9.7 billion in revenue, and in Q1 2025, it delivered mid-single-digit revenue and EBITDA growth with margins of roughly 57%. By Q3 2025, Business Services Connectivity Revenue increased 6.2% to $2.6 billion, with EBITDA at $1.5 billion and a margin of 56.4%. This unit is now nearing $10 billion in annual revenue.

Immersive, world-class experiences at Universal Theme Parks (Epic Universe opening May 2025)

The opening of Epic Universe in Orlando in May 2025 immediately became a value driver. In Q3 2025, Theme Parks EBITDA increased 13.1% to $958 million, directly fueled by the new park. For the quarter ending June 30, 2025 (Q2 2025), Theme Parks revenue jumped 18.7% to $2.7 billion, reflecting the successful launch. The early results showed the park driving higher per capita spending and attendance across the entire Universal Orlando Resort.

Theme Park Financial Impact (Post-Epic Universe Opening):

Metric	Q3 2025 Value	Q2 2025 Value
Theme Parks EBITDA	$958 million	N/A
Theme Parks Revenue	$2.7 billion	$2.35 billion (19% increase)

Finance: draft 13-week cash view by Friday.

Comcast Corporation (CMCSA) - Canvas Business Model: Customer Relationships

You're looking at how Comcast Corporation manages its relationship with its massive customer base as of late 2025. It's a multi-pronged approach, balancing digital efficiency with necessary in-person support. Honestly, the sheer scale of their operations means automation has to carry the bulk of the load.

Automated and self-service options via Xfinity apps and digital platforms

Comcast Corporation has pushed customers heavily toward digital channels, recognizing that for many, self-service is the fastest route. Today, 84% of all customer interactions are completed through digital channels. This is supported by continuous AI refinement. The company's AI-driven virtual assistant handles over one million inquiries every month across platforms like Xfinity Assistant. The goal is clear: make the digital path frictionless. If onboarding takes 14+ days, churn risk rises, so speed in digital resolution is key.

• AI-based Virtual Technician resolves up to 70% of issues without a human agent.
• Historical chatbot success metrics show a peak query resolution rate of 95%.
• The redesigned Xfinity App offers 24/7 real-time access to account info and billing.

Dedicated sales and support teams for Comcast Business enterprise clients

For Comcast Business, the relationship model shifts to a more dedicated, enterprise-focused structure. Comcast Business describes itself as the largest provider of connectivity to small businesses in America. Their Dedicated Internet service has expanded to reach more than 3.5 million businesses nationwide, offering symmetrical speeds up to 300/300 Mbps. This expansion represents a 50% increase in available symmetrical speeds over HFC and extends reach to 40% more businesses since February 2025. Support for these clients is backed by robust Service Level Agreements (SLAs) that include 99.99% uptime, plus 24/7 expert support.

New go-to-market strategy with a 5-year Internet Price Guarantee

To combat customer churn driven by price unpredictability, Comcast Corporation rolled out a significant new offering. This nationwide guarantee locks in the monthly rate for five years with no annual contract required. The starting price point for this stability is as low as $55 per month. This new structure is defintely an attempt to simplify the value proposition.

Download Speed	Guaranteed Monthly Price
400Mbps	$55/month
600Mbps	$70/month
1.1Gbps	$85/month
2.1Gbps	$105/month

The guarantee includes unlimited data, but bringing your own hardware for unlimited data adds $30 per month. Furthermore, failing to maintain paperless billing and automatic payments results in an extra charge of $10 each month, or $8 if paying by credit or debit card.

Proactive customer experience improvements through AI-embedded network tools

Proactive service is increasingly managed by machine learning embedded directly into the network fabric. Comcast Corporation's AI systems monitor performance metrics across the DOCSIS 3.1 infrastructure, ingesting over 1.5 petabytes of telemetry data per day to detect anomalies before they impact customers. This AI-driven network intelligence allows automated systems to reroute traffic and balance loads within milliseconds. This focus on predictive and proactive maintenance aims to reduce the need for in-home technician visits, which have seen a 37% reduction over the past three years.

High-touch, in-person service at Xfinity retail stores and theme park guest services

Despite the digital push, Comcast Corporation maintains a physical presence for high-touch support. As of April 16, 2025, there are 630 Xfinity locations in the United States. For context, California accounts for 80 of these locations, representing about 13% of the total footprint. These stores are positioned as local tech hubs for personalized support. Separately, for its theme park segment, the company opened its most ambitious park, Epic Universe, on May 22, 2025, where guest services are a critical component of the overall customer experience.

Comcast Corporation (CMCSA) - Canvas Business Model: Channels

You're looking at how Comcast Corporation moves its vast array of products-from pipes to premium content-out to the customer base as of late 2025. It's a mix of physical presence, direct digital access, and traditional media distribution, all working together.

Xfinity retail stores and direct sales force for residential services

The physical touchpoints for residential services remain important for hands-on demos and immediate service needs. As of October 26, 2025, Comcast Corporation maintains 611 Xfinity retail store POI locations across the USA. These locations are where you can explore TV, Internet, Voice, and Mobile innovations in an interactive environment, swap equipment, or pay bills.

Comcast Business direct sales and account managers for B2B services

For the B2B side, Comcast Business relies on a direct sales and account management structure targeting SMB, midmarket, and enterprise clients. The unit saw its Business Services Connectivity Revenue increase 6.2% to $2.6 Billion in the third quarter of 2025. The strategy includes expanding its reach through acquisitions; for instance, the purchase of Nitel added 6,600 clients across verticals like financial services, healthcare, and education to their channel distribution strategy.

Peacock direct-to-consumer (DTC) streaming platform

Peacock is the key direct-to-consumer channel for Comcast's content. The subscriber base has scaled significantly; by the end of March 2025, the platform had 41 million paying subscribers, and management guided that it passed 50 million subscribers in early 2025. The financial performance reflects this scale: in Q3 2025, Media EBITDA increased 28.0%, largely driven by Peacock, which narrowed its EBITDA losses to $217 Million-an improvement of $219 Million year-over-year. Revenue for Peacock in Q2 2025 was $1.2 Billion, up 18% from the prior year period. Executives expect Peacock revenue growth to be above 20% for the full year 2025.

NBC and Telemundo broadcast and cable television networks

The broadcast and cable networks serve as a massive distribution and promotional channel, especially for driving audiences to Peacock. Following the spin-off of most linear cable networks into the entity now called Versant, Comcast Corporation retained core broadcast and key entertainment assets within NBCUniversal.

The remaining core broadcast and content channels include:

• NBC broadcast network and its owned stations, like WMAQ-TV in Chicago.
• Telemundo, the Spanish-language network, and its owned stations, including WSNS-TV.
• Bravo, a high-rated cable network.

These primary networks, specifically NBC and Bravo, collectively reach 100 million U.S. households monthly, which helps power the Peacock streaming service.

Universal Destinations & Experiences physical theme park locations

The physical theme parks are a critical channel for monetizing Intellectual Property (IP) through experiences. Universal Destinations & Experiences operates 5 established resort locations serving China, Japan, Singapore, and the United States. The newest channel addition is the debut of Epic Universe in Orlando on May 22, 2025.

Here's a look at the financial performance and scale:

Metric	Data Point	Context/Period
Theme Parks Revenue	$2.72 Billion	Q3 2025
Revenue Year-over-Year Change	+18.7%	Q3 2025
Theme Parks EBITDA	$958 Million	Q3 2025
EBITDA Year-over-Year Change	+13.1%	Q3 2025
Total Visitors (All Parks)	57 million	2023
Number of Parks Operated	5	As of late 2025 (excluding new additions like Epic Universe in initial reporting)

The opening of Epic Universe, which features five immersive worlds, is transforming Universal Orlando into what Comcast calls a premier weeklong destination.

Comcast Corporation (CMCSA) - Canvas Business Model: Customer Segments

You're looking at the core groups Comcast Corporation (CMCSA) serves as of late 2025, based on the latest reported figures from the third quarter of 2025. The business model clearly segments its market across connectivity, enterprise, international, media, and experiences.

Domestic Residential Consumers (broadband, video, mobile) represent the foundational base, though it's a base under pressure in traditional video and broadband, offset by significant wireless growth.

• Total domestic wireless lines reached 8.9 million as of Q3 2025.
• The company added a record 414,000 wireless lines in Q3 2025 alone.
• Total domestic broadband connections stood at 31.4 million connections at the end of Q3 2025.
• Domestic video customers declined to 11.52 million subscribers in Q3 2025.
• The wireless penetration of the residential broadband base surpassed 14% by Q3 2025.

Metric	Q3 2025 End Count/Result	Net Change (QoQ/YoY Context)
Total Domestic Wireless Lines	8.9 million lines	Added 414,000 lines in Q3 2025
Total Domestic Broadband Customers	31.4 million connections	Net loss of 104,000 customers in Q3 2025
Total Domestic Video Customers	11.52 million subscribers	Net loss of 257,000 customers in Q3 2025

Small and Medium-sized Enterprises (SMEs) and large Enterprise/Public Sector clients show resilience, with growth in advanced service adoption.

• Business Services Connectivity revenue grew by 6.2% year-over-year in Q3 2025.
• Business Services Connectivity revenue reached $2.6 billion in Q3 2025.
• Total Connectivity & Platforms Customer Relationships stood at 51.2 million in Q3 2025, down 349,000 sequentially.

International Residential Customers in the U.K. and Italy (Sky) are now reported within broader international connectivity figures, reflecting a strategic shift away from granular segment reporting.

The International Connectivity Customer Relationships saw an increase from 17,638,000 to 17,698,000 in Q2 2025. Sky Group in the UK has seen its workforce fall by about 3,000 roles since 2023 as it transitions services.

Global Viewers and Advertisers across media and entertainment properties are characterized by streaming growth and cyclical advertising revenue.

• Peacock maintained a paid subscriber base of 41 million as of Q3 2025.
• Peacock revenue for Q3 2025 was approximately $1.36 billion.
• Domestic advertising revenue for Q3 2025 was $1.96 billion, reflecting a 41.3% decline due to the absence of the Paris Olympics revenue from Q3 2024.
• Studio revenue in Q1 2025 rose 3% to $2.83 billion.

Theme Park Guests seeking immersive, location-based entertainment are a major near-term growth driver following the launch of the new Orlando park.

The Theme Parks segment generated revenue of $2,717 million in Q3 2025, marking a 19% uplift year-over-year. The estimated investment in the Epic Universe park is $7 billion. Theme Park Adjusted EBITDA increased to $958 million in Q3 2025, up 13.1% from the prior year.

Finance: finalize the Q4 2025 cash flow forecast by next Tuesday.

Comcast Corporation (CMCSA) - Canvas Business Model: Cost Structure

You're looking at the major drains on Comcast Corporation's cash flow as of late 2025, which is critical for understanding their capital allocation strategy.

Significant Capital Expenditures (CapEx) for network infrastructure and upgrades represent a massive, ongoing commitment. For the third quarter ending September 30, 2025, Comcast reported total Capital Expenditures of $3.748B. The Connectivity & Platforms segment drove a significant portion of this, with its CapEx increasing 19.5% to $2.3 billion, which Comcast attributed primarily to higher spending on scalable infrastructure and customer premise equipment. This heavy investment is necessary to maintain the broadband foundation against competitive pressures. Conversely, Content & Experiences' CapEx decreased 19.9% to $714 million, largely because the construction for Epic Universe in Orlando was nearing completion following its May 2025 opening.

The costs associated with content are substantial, especially for NBCUniversal and Peacock. While specific Q3 2025 programming cost figures aren't explicitly detailed in the latest reports, we see cost trends in the preceding quarter. For instance, in Q2 2025, programming expenses decreased, primarily due to a lower number of domestic video customers, though this was partially offset by rate increases under domestic programming contracts. This highlights the dynamic nature of content costs, which are heavily influenced by subscriber trends and contract negotiations.

Theme parks involve significant operating expenses, though the segment showed strong financial results. For Q3 2025, Theme Parks EBITDA increased 13.1% to $958 Million, fueled by the opening of Epic Universe. This strong EBITDA suggests that while fixed costs like labor and maintenance are high, the new attraction is successfully driving revenue to cover those costs and contribute positively to the segment's profitability.

Marketing and sales costs are a direct lever used to drive customer additions, particularly in the wireless space. Comcast noted that non-programming expenses in Q3 2025 included higher marketing and promotion costs, driven by new broadband and mobile offers introduced in April 2025. The success of this spending is evident in the record 414,000 domestic wireless customer line net additions in Q3 2025 alone.

The cost of streaming content is best viewed through the lens of Peacock's performance. Comcast Corporation is actively managing this cost base, and the effort is showing results. For Q3 2025, Peacock's EBITDA losses were $217 Million, a significant improvement of $219 million compared to the prior year period, when the loss was $436 million. This demonstrates a clear, measurable reduction in the high cost associated with building out the streaming service, even as subscriber growth remained flat at 41 million paid subscribers for the quarter.

Here's a quick look at the key Q3 2025 financial metrics related to cost and investment:

Cost/Investment Category	Amount (Q3 2025)	Segment/Context
Total Capital Expenditures	$3.748B	Consolidated
Connectivity & Platforms CapEx	$2.3 billion	Network Infrastructure/CPE
Content & Experiences CapEx	$714 million	Reflecting Epic Universe opening
Peacock EBITDA Loss	$217 Million	Streaming Content Cost
Peacock Loss Improvement (Y/Y)	$219 Million	Profitability Management
Theme Parks EBITDA	$958 Million	Reflecting Operating Costs/Revenue

The overall cost structure is clearly bifurcated between the heavy, ongoing CapEx for the Connectivity business and the substantial, but improving, content and marketing spend for the Media business. You see this trade-off reflected in the segment results:

• Connectivity & Platforms Adjusted EBITDA was $8.0 billion, down 3.7% year-over-year, despite increased CapEx.
• Media EBITDA increased 28.0% to $832 Million, driven by Peacock's loss reduction.

Finance: draft 13-week cash view by Friday.

Comcast Corporation (CMCSA) - Canvas Business Model: Revenue Streams

You're looking at the revenue side of Comcast Corporation's business, which is really a collection of distinct, powerful engines working together. Honestly, it's a mix of subscription stability and high-growth content plays.

The core of the operation still comes from keeping homes and businesses connected. Residential Connectivity subscriptions-that's your broadband, video, voice, and mobile services-form the foundation. For Q3 2025, Residential Connectivity & Platforms revenues were reported at $20.2 billion, though the Residential portion specifically saw a 1.5% decline to $17.60 billion. This dip reflects the strategic shift away from legacy video and toward wireless, which is definitely gaining traction.

The growth story in connectivity is clearly wireless. Domestic wireless revenue grew 14.0% to $1.25 billion in the quarter, with total domestic wireless lines reaching 8.9 million. Comcast added a record 414,000 domestic wireless customer lines in Q3 2025, which is a huge win for their converged offering strategy.

Business Services Connectivity revenue is another solid pillar, growing 6.2% to $2.6 billion in Q3 2025. That growth shows their enterprise focus is paying off, even as the residential side navigates cord-cutting.

The Content & Experiences segment provides the high-margin upside and brand power. Here's a quick look at the Q3 2025 revenue drivers for this segment:

Revenue Source	Q3 2025 Revenue Amount (Approximate)	Year-over-Year Change
Theme Parks Revenue	$2.7 billion	18.7% increase
Peacock Revenue (Media)	$1.4 billion	Not explicitly stated, but Media revenue grew 4.2% excluding Olympics impact
NBCUniversal Studios Revenue	$3 billion	6.1% increase

Theme Parks revenue jumped 18.7% to $2.7 billion, fueled by the May opening of Epic Universe in Orlando. Plus, the success of Jurassic World Rebirth contributed nearly $900 Million in worldwide box office revenue year-to-date, which feeds into the Studios revenue stream.

For Media, content licensing, distribution, and advertising are key. Peacock is showing progress, posting $1.4 billion in revenue for the quarter. The overall Content & Experiences segment generated $11.7 billion in revenue for Q3 2025, though this was down 6.8% year-over-year, largely due to the unfavorable comparison against the prior year which included the Paris Olympics revenue.

The overall picture for the full fiscal year is based on analyst expectations as of late 2025:

• Projected total revenue for FY2025 is around $126 billion (consensus).
• Total Content & Experiences Adjusted EBITDA grew 8.4% to $1,953 Million in Q3 2025.
• Connectivity & Platforms segment generated $20.2 billion in Q3 2025 revenue.
• Domestic broadband revenue increased 0.5% to $6.433 billion in Q3 2025.

You can see the revenue streams are diversified, which helps balance the cyclical nature of media and the competitive pressures in connectivity. Finance: draft 13-week cash view by Friday.