ENI S.P.A. (E): Analyse de la matrice ANSOFF [Jan-2025 MISE À JOUR]

Dans le paysage dynamique de la transformation mondiale de l'énergie, Eni S.P.A. émerge comme une puissance stratégique, traduisant méticuleusement une feuille de route complète à travers la matrice Ansoff. De l'expansion des énergies renouvelables aux innovations technologiques révolutionnaires, ce plan stratégique représente une réimagination audacieuse des paradigmes d'énergie traditionnels. En naviguant parfaitement à la pénétration du marché, au développement, à l'innovation des produits et à la diversification, ENI se positionne non seulement en tant que société d'énergie, mais en tant qu'architecte visionnaire de solutions technologiques durables qui pourraient redéfinir l'écosystème énergétique mondial.

Eni S.P.A. (E) - Matrice Ansoff: pénétration du marché

Développez le portefeuille d'énergies renouvelables sur les marchés européens existants

ENI a investi 4,7 milliards d'euros dans des projets d'énergie renouvelable en 2022. La capacité installée en renouvelable actuelle a atteint 1,2 GW, avec un objectif de 6 GW d'ici 2025.

Augmenter les efforts de marketing pour promouvoir des solutions d'énergie à faible teneur en carbone

Budget marketing pour les solutions à faible teneur en carbone: 320 millions d'euros en 2022. Coup de marketing numérique: 45 millions d'euros.

• L'acquisition des clients de l'énergie verte a augmenté de 22% en 2022
• L'engagement client via les plateformes numériques a augmenté de 35%
• Le portefeuille de produits à faible teneur en carbone a été étendu à 7 nouvelles offres

Optimiser l'efficacité opérationnelle des sites de production de pétrole et de gaz actuels

Les améliorations de l'efficacité opérationnelle ont entraîné des économies de coûts de 680 millions d'euros en 2022.

Améliorer les technologies numériques pour réduire les coûts d'extraction et de production

Investissement technologique numérique: 420 millions d'euros en 2022. L'IA et l'automatisation ont réduit les coûts de production de 16%.

• Implémenté 37 nouveaux systèmes de surveillance numérique
• Les temps d'arrêt de l'équipement réduits de 22%
• Économies de maintenance prédictive: 95 millions d'euros

Renforcer les programmes de fidélité des clients sur les marchés de l'énergie existants

Budget du programme de fidélisation de la clientèle: 78 millions d'euros. Le taux de rétention s'est amélioré à 87,5% en 2022.

Eni S.P.A. (E) - Matrice Ansoff: développement du marché

Développez les investissements en énergie renouvelable dans les marchés émergents comme l'Afrique

ENI a investi 1,5 milliard d'euros dans des projets africains d'énergie renouvelable en 2022. La capacité renouvelable actuelle en Afrique s'élève à 300 MW, avec une expansion planifiée à 1 000 MW d'ici 2025. Les investissements spécifiques incluent:

Cibler les nouvelles régions géographiques pour l'exploration du gaz naturel

Le budget d'exploration d'Eni pour 2023 est de 2,2 milliards d'euros, en se concentrant sur:

• Mozambique offshore: réserves estimées de 5,2 billions de pieds cubes
• Bassin méditerranéen: potentiel 1,8 billion de pieds cubes de nouvelles découvertes
• Afrique de l'Ouest: investissement prévu de 750 millions d'euros dans l'exploration

Développer des partenariats stratégiques avec les distributeurs régionaux d'énergie

Le portefeuille de partenariat actuel comprend:

Augmenter les infrastructures d'hydrogène et de biocarburant sur les marchés non traditionnels

Investissement d'infrastructure d'hydrogène: 900 millions d'euros d'ici 2026. Capacité de production d'hydrogène prévue:

• Hydrogène vert: 1 million de tonnes / an d'ici 2030
• Hydrogène bleu: 500 000 tonnes / an d'ici 2028

Explorez les opportunités de capture et de stockage du carbone dans de nouveaux territoires internationaux

Projection d'investissement de capture de carbone: 1,1 milliard d'euros jusqu'en 2027. Projets CCS actuels:

ENI S.P.A. (E) - Matrice Ansoff: Développement de produits

Investissez dans des technologies avancées de biocarburant et de biogaz

Eni a investi 1,4 milliard d'euros dans les technologies des énergies renouvelables en 2022. La production de biogaz a atteint 1,2 million de mètres cubes par jour. La biorfeuse de la société à Porto Marghera produit 360 000 tonnes de biocarburants durables par an.

Développer des solutions énergétiques neutres en carbone innovantes

ENI s'est engagé à réduire les émissions de carbone de 35% d'ici 2030. La capacité actuelle de capture du carbone s'élève à 4,5 millions de tonnes par an.

• Investissement de capture de carbone: 780 millions d'euros
• Capacité de production d'hydrogène: 5 gigawatts d'ici 2025
• Cible d'énergie renouvelable: 60 gigawatts d'ici 2050

Créer des plateformes numériques intégrées pour la gestion de l'énergie

Le budget de transformation numérique d'Eni a atteint 320 millions d'euros en 2022. La plate-forme de gestion de l'énergie intelligente dessert 2,5 millions de clients.

Développer l'infrastructure de charge des véhicules électriques

ENI a déployé 2 300 bornes de recharge de véhicules électriques à travers l'Italie. L'investissement dans les infrastructures EV a totalisé 210 millions d'euros en 2022.

• Stations de charge: 2 300 emplacements
• Investissement des infrastructures EV: 210 millions d'euros
• Points de charge prévus: 5 000 d'ici 2025

Recherchez des technologies énergétiques durables de nouvelle génération

Les dépenses de R&D pour les technologies durables ont atteint 450 millions d'euros en 2022. La recherche actuelle se concentre sur les technologies solaires et éoliennes avancées.

Eni S.P.A. (E) - Matrice Ansoff: Diversification

Entrer des services de gestion des déchets d'économie circulaire

Eni a investi 1,2 milliard d'euros dans les infrastructures de gestion des déchets en 2022. La société a traité 2,3 millions de tonnes de déchets grâce à des initiatives d'économie circulaire. La conversion des déchets à l'énergie a généré 320 millions d'euros de revenus.

Développer des offres de conseil environnemental complètes

ENI a établi 47 partenariats de conseil en environnement en 2022. Les services de conseil ont généré 215 millions d'euros de revenus avec une croissance de 22% sur l'autre.

• 47 Partenariats de conseil en environnement
• 215 millions d'euros de consultation
• 22% de croissance en glissement annuel

Investissez dans les écosystèmes de démarrage de la technologie verte

ENI a engagé 780 millions d'euros dans les investissements de startup technologiques vertes en 2022. La société a soutenu 23 startups de technologie verte dans les secteurs des énergies renouvelables et de la durabilité.

Créer des plates-formes de solution de stockage d'énergie intégrée

ENI a développé des solutions de stockage d'énergie avec une capacité totale de 450 MWh en 2022. Les investissements dans ce segment ont atteint 340 millions d'euros.

• Capacité totale de stockage d'énergie de 450 MWh
• 340 millions d'euros investis dans des plateformes de stockage d'énergie

Explorez les opportunités de fabrication d'équipements d'énergie renouvelable

Eni a investi 520 millions d'euros dans la fabrication d'équipements d'énergie renouvelable. La société a créé 3 nouvelles installations de fabrication avec une capacité de production combinée de 1,2 GW.

Eni S.p.A. (E) - Ansoff Matrix: Market Penetration

Market Penetration for Eni S.p.A. (E) centers on maximizing returns and efficiency from its existing asset base and core markets through disciplined execution of its current strategic plan.

The focus on the Global Gas & Power (GGP) segment is sharp, aiming to maximize margins on the existing gas supply portfolio. The proforma adjusted EBIT expectation for the full year 2025 for GGP was specifically increased in the third quarter to more than €1 billion, up from the initial guidance of about €0.8 billion. This reflects successful renegotiations and portfolio optimizations.

To drive organic growth within the existing Upstream portfolio, Eni S.p.A. (E) is committed to achieving an underlying production growth rate of 3-4% per annum through 2030. This momentum was evident in the third quarter of 2025, where oil and natural gas production increased by 6% year-on-year to 1.76 million boe/d. Consequently, the full-year production guidance was raised to the 1.71-1.72 Mboed range, up from the initial 1.7 Mboed forecast.

Rewarding current investors is a key action under this strategy, executed through both dividends and share repurchases. Eni S.p.A. (E) announced an annual dividend for 2025 of €1.05/share, representing a 5% increase compared to 2024. This is complemented by the share buyback program, which was initially set at €1.5 Bln for 2025. Following strong strategic progress and an improved 2025 CFFO outlook, the commitment was raised in the third quarter by €0.3 bln to a total of €1.8 bln. As of November 17, 2025, the company had already purchased 81,621,823 shares under the 2025 program, amounting to 1,190,048 thousand euro.

Operational efficiency is being reinforced through cost management. While the initial target was around €3 billion in cost cuts for the year, the Q3 2025 update indicated a further increase in the target to around €4 billion in cost savings, up from the previous €3 billion target [cite: 3, second search].

Here are the key financial metrics supporting the Market Penetration strategy for 2025:

The Group's expected adjusted CFFO before working capital adjustments was also raised in the third quarter to €12 billion.

The company is also driving value through its satellites, with Enilive expecting proforma adjusted EBITDA around €1bln for the full year, and Plenitude expecting proforma adjusted EBITDA above €1.1bln. Plenitude's installed renewable capacity is set to reach 5.5 GW by the 2025 year-end.

The Q1 2025 Group proforma adjusted EBIT was €3.7 billion.

The company's overall capital spending for the year remains unchanged from previous guidance at €8.5bn.

The Q3 2025 adjusted net profit was $1.4 billion (€1.2 billion).

The distribution policy now targets between 35-40% of annual CFFO via dividends and buyback, up from 30-35% previously.

Eni S.p.A. (E) - Ansoff Matrix: Market Development

You're looking at how Eni S.p.A. is pushing its existing business models into new geographic territories, which is the heart of Market Development in the Ansoff Matrix. This isn't about inventing new products; it's about taking what works and selling it in new places or scaling it up significantly in new markets.

For the gas business, the focus is on securing long-term supply contracts to access new global markets, supporting the ambition to grow the contracted liquefied natural gas (LNG) portfolio to approximately 20 million tons per annum (MTPA) by 2030. This is a step up from previous targets, which aimed for over 18 MTPA by 2026. As of a recent report, Eni had contracted 13 MMt/year to date. The split of marketing focus is set to shift to a 50:50 ratio between the East of Suez region and the Atlantic Basin by the end of this decade.

The energy transition arm, Plenitude, is aggressively pursuing retail expansion across Europe. As of September 2025, Plenitude serves 10 million total customers across six countries: Italy, France, Spain, Portugal, Greece, and Slovenia. The near-term goal is to reach over 11 million customers by 2028, with a longer-term aim of 15 million by 2030.

To bolster its presence in key European markets, Plenitude is completing a significant acquisition in France. This involves an agreement to acquire a portfolio of 52 operational renewable energy facilities from Neoen, totaling approximately 760 MW of installed capacity. These assets generate around 1.1 TWh of clean electricity annually. This move directly supports the 2025-2028 Strategic Plan target of reaching 10 GW of installed renewable capacity by the end of 2028. In France specifically, where Plenitude already serves about one million retail customers, this deal strengthens its competitive position.

Entering new Exploration & Production (E&P) regions is being executed through a joint venture (JV) with PETRONAS for selected upstream assets in Indonesia and Malaysia. This 50:50 JV, named NewCo, will manage 19 upstream assets: 14 in Indonesia and five in Malaysia. The venture is set to begin operations with an initial production base of over 300,000 barrels of oil equivalent per day (boe/d), targeting a sustainable production of 500 kboepd in the medium term. The combined proven (P1) reserves are approximately 3 billion barrels of oil equivalent (boe), with an additional 10 billion boe in exploration upside. The initial phase involves a commitment of US$15 billion over the next five years to develop at least eight new projects (four in Indonesia and four in Malaysia) within the next three years. The parties expect the final transaction to close in 2026.

Here's a quick look at the key metrics for these Market Development initiatives:

The expansion into new E&P regions via the JV structure allows for pooling resources and accessing external financing, which is critical for accelerating project execution. The retail expansion is supported by integrating new generation capacity, such as the 760 MW acquisition, directly into the existing customer base in France, which already numbers around one million.

• Plenitude operates in 6 European countries as of September 2025.
• The French acquisition includes 37 solar photovoltaic plants, 14 wind farms, and one battery storage unit.
• The JV aims to drill wells to test additional exploration reserves, building on combined gas resources of 50 TCF across Indonesia and Malaysia.
• The JV is expected to grow production to more than 500,000 boe/d in the medium term.

Eni S.p.A. (E) - Ansoff Matrix: Product Development

Product Development for Eni S.p.A. (E) centers on scaling up low-carbon solutions and transforming core chemical operations, moving existing capabilities into new, sustainable product lines.

Plenitude Renewable Capacity Expansion

You're looking at aggressive growth in renewable energy generation through Plenitude, which is a key lever for Eni's overall transition. The near-term goal is to hit a significant installed capacity milestone by the end of the fiscal year.

The target for Plenitude's installed renewable capacity is set to reach over 5.5 GW by the 2025 year-end. This follows substantial growth, with capacity reported at 4.8 GW as of the third quarter of 2025. This aggressive push is part of a longer trajectory, with further targets set at 10 GW by 2028 and 15 GW by 2030.

Here are the key capacity figures for Plenitude:

• Target installed renewable capacity by 2025 year-end: 5.5 GW
• Installed renewable capacity as of Q3 2025: 4.8 GW
• Target installed renewable capacity by 2028: 10 GW
• Target installed renewable capacity by 2030: 15 GW

Biorefining and Sustainable Aviation Fuel (SAF)

The expansion in biorefining is focused on creating high-value, low-emission products for hard-to-abate sectors like aviation. This involves taking existing refining assets and converting them to process waste feedstocks.

Eni S.p.A. (E) has a clear objective to expand biorefining capacity to produce over 2 million tonnes of Sustainable Aviation Fuel (SAF) by 2030. This is part of a broader plan where total biofuel production capacity is targeted to exceed 5 million tonnes per year by 2030. The initial production from the Gela biorefinery plant, which started in January 2025, has a capacity of 400,000 tonnes per year.

The progress in SAF production capacity looks like this:

Development of Energy Communities

The development of Energy Communities, specifically CER (Renewable Energy Communities) and AUC (Autonomous Consumption), is a strategy to deepen retail market penetration and promote local, decentralized power production and sharing. While specific 2025 targets for the number of communities aren't immediately available, the activity is integrated within the retail customer base expansion.

Plenitude is actively developing these structures, such as a project in Piedmont involving a 758 kWp photovoltaic plant for an energy community.

• Focus area: Local power production and sharing for existing retail markets.
• Example Project Capacity: 758 kWp photovoltaic plant for an energy community in Piedmont.

Transformation of the Versalis Chemical Business

The transformation of Versalis is a major product development effort, shifting away from basic chemicals towards specialized, circular, and bio-based products. This involves significant capital deployment and facility upgrades.

The transformation plan for Versalis involves an investment of about 2 billion euros to be implemented by 2029. This is aimed at reducing emissions by approximately 1 million tonnes of CO2, which represents about 40% of Versalis' emissions in Italy. The focus is on new chemical platforms in renewables, circularity, and specialized products.

Key operational and investment figures for the sustainable chemical transformation include:

• Total Transformation Investment: Approximately €2 billion
• Investment Completion Target: By 2029
• Targeted CO2 Emission Reduction (Scope 1 and 2 in Italy): Around 1 million tonnes
• Porto Marghera Mechanical Recycling Plant Output: 20 kton of plastics per year from secondary raw materials (operational since March 2025).
• Mantua Chemical Recycling (Hoop®) Demonstration Plant Input Capacity: 6 kton per year.

The R&D portfolio is also being steered, with over +50% focused on circularity, decarbonisation, and biochemistry, and the company holds 436 patent families, with 268 related to circular and bio sources.

Eni S.p.A. (E) - Ansoff Matrix: Diversification

You're looking at how Eni S.p.A. is pushing into entirely new business areas, which is the definition of diversification in the Ansoff Matrix. This isn't just about optimizing current oil and gas; it's about building new, lower-carbon revenue streams from the ground up. It's a big pivot, and the numbers show serious capital commitment to these new ventures.

The cornerstone of this diversification is the move into Carbon Capture, Utilization, and Storage (CCUS). Eni S.p.A. is launching a new Carbon Capture and Storage satellite company in 2025. The target for this new entity is aggressive: achieving over 15 MTPA of gross storage capacity before 2030. This structure is part of Eni S.p.A.'s satellite model, designed to highlight the value of its energy transition businesses.

To fund and scale this global market opportunity, Eni S.p.A. is forming a joint venture. They signed an agreement for Global Infrastructure Partners (GIP), which is part of BlackRock, to acquire a 49.99% interest in Eni CCUS Holding. This deal, which puts GIP and Eni S.p.A. in joint control, could value the business at around $1.2 billion, or €1 billion. GIP is also committing to financing the growth of these carbon management projects.

Another area of new business development involves leveraging Eni S.p.A.'s massive computational power. The HPC6 super-computer, which cost over 100 million-euro to deploy, is a key asset. This system, located in Eni S.p.A.'s Green Data Center, has a peak computing power exceeding 600 PFlop/s, or 600 quadrillion mathematical operations per second. As of November 2024, HPC6 ranked No. 5 in the TOP500 list globally. The intent is to use this capability to accelerate the development of new, high-potential businesses, including those related to data centers and advanced modeling for energy transition projects.

To seed these and other new technologies, Eni S.p.A. is backing its corporate venture capital arm, Eni Next. Eni Next is launching a new European Long Term Investment Fund (ELTIF) in September 2025 with a fundraising target of €100 million, which is about USD$118 million. This fund is explicitly designed to channel capital into high-potential startups focusing on decarbonization and the circular economy, among other clean tech areas. This is a defintely concrete financial commitment to external innovation.

Here are the key figures associated with these diversification moves:

The HPC6 system itself is a lever for these new ventures, as its power can be used to improve geological studies for CO2 storage and accelerate the development of new energy solutions.