EventBrite, Inc. (EB): 5 Analyse des forces [Jan-2025 MISE À JOUR]

Dans le monde dynamique de la gestion des événements numériques, Eventbrite se dresse au carrefour de l'innovation technologique et de la concurrence du marché. Alors que nous plongeons profondément dans le paysage stratégique de 2024, le cadre des cinq forces de Michael Porter révèle un écosystème complexe où Boes-barrières à l'entrée, des pressions concurrentielles intenses et l'évolution des attentes des clients remodèlent l'industrie de la billetterie des événements. De la danse complexe des négociations des fournisseurs à la menace en constante évolution des nouvelles plateformes numériques, Eventbrite navigue dans un terrain difficile qui exige une adaptation continue et des informations stratégiques.

EventBrite, Inc. (EB) - Five Forces de Porter: Poste de négociation des fournisseurs

Fournisseurs d'infrastructures cloud

EventBrite s'appuie fortement sur Amazon Web Services (AWS), qui représente 98% de leur infrastructure cloud. Au quatrième trimestre 2023, AWS Cloud Services coûte Eventbrite 12,4 millions de dollars par an.

Fournisseurs de traitement des paiements

Le traitement des paiements de EventBrite est concentré parmi trois fournisseurs principaux.

• Stripe: gère 65% des transactions de paiement
• PayPal: traite 22% des transactions
• Square: gère 13% des transactions

Concentration de fournisseur de technologie

Alimentation de tarification du fournisseur

En 2023, Eventbrite a connu une augmentation moyenne de 7,2% des coûts de la technologie des fournisseurs, indiquant un effet de levier modéré des prix des fournisseurs.

• Augmentation des prix AWS: 5,6% par an
• Frais de traitement des paiements: augmentation de 1,6%

EventBrite, Inc. (EB) - Five Forces de Porter: Pouvoir de négociation des clients

Coût de commutation faible pour les créateurs d'événements et les participants

La plate-forme de EventBrite permet la création de compte gratuite avec aucun coût initial. Au quatrième trimestre 2023, la plate-forme facture 2,5% + 0,99 $ par billet pour les événements payants, permettant une migration facile entre les plateformes de billetterie.

Clientèle diversifiée

En 2023, Eventbrite a accueilli 4,7 millions d'événements dans 180 pays, avec des segments de clients, notamment:

• Événements d'entreprise
• Concerts musicaux
• Conférences
• Ateliers
• Collectes de fonds à but non lucratif

Sensibilité aux prix

Les prix moyens des billets sur Eventbrite varient de 15 $ à 250 $, avec 68% des utilisateurs comparant les prix sur plusieurs plates-formes avant d'acheter.

Demande du marché pour des plateformes flexibles

En 2024, 72% des créateurs d'événements hiérarchisent les plateformes avec:

• Billetterie mobile
• Analytique en temps réel
• Intégration des médias sociaux
• Enregistrement personnalisable

Eventbrite, Inc. (EB) - Five Forces de Porter: Rivalité compétitive

Paysage de compétition directe

Au quatrième trimestre 2023, Eventbrite fait face à la concurrence directe des plates-formes suivantes:

Concours de gestion d'événements numériques

Mesures d'intensité compétitive pour les plateformes de gestion d'événements:

• Nombre de plates-formes d'événements numériques actifs: 47
• Évaluation totale du marché: 6,3 milliards de dollars
• Taux de croissance annuel de la plate-forme: 12,4%

Métriques d'innovation

Stratégie de tarification Pression concurrentielle

Le paysage compétitif des prix de Eventbrite:

• Commission moyenne de la plate-forme: 2,5%
• Commission des concurrents les plus basses: 1,9%
• Commission des concurrents la plus élevée: 3,7%

Eventbrite, Inc. (EB) - Five Forces de Porter: menace de substituts

Rise des plateformes d'événements alternatives et des outils de création d'événements sur les réseaux sociaux

En 2024, Eventbrite fait face à une concurrence importante des plates-formes d'événements alternatives:

Augmentation de la popularité des solutions d'événements virtuels et hybrides

Statistiques du marché des plateformes d'événements virtuels:

• Taille du marché mondial des événements virtuels: 78,5 milliards de dollars en 2024
• TCAC projeté: 21,4% de 2021 à 2028
• Concurrents clés: événements zoom, Hopin, événements WebEx

Alternatives de gestion d'événements gratuites et à faible coût

Technologies émergentes contestant les modèles de billetterie d'événements traditionnels

Blockchain et NFT Bicketing Market Insights:

• Marché mondial de billetterie de blockchain: 1,2 milliard de dollars en 2024
• Plateformes de billetterie NFT: 45 plates-formes actives
• Volume des transactions estimées: 340 millions de dollars par an

Eventbrite, Inc. (EB) - Five Forces de Porter: menace de nouveaux entrants

Exigences de capital initial faibles

La plate-forme numérique de EventBrite nécessite un capital de démarrage minimal, avec un investissement initial estimé allant de 50 000 $ à 150 000 $ pour le développement de la technologie et l'infrastructure.

Barrières technologiques à l'entrée

Les obstacles à l'entrée technologique sont relativement faibles, le cloud computing réduisant les coûts de développement.

• Coût moyen d'infrastructure cloud: 0,10 $ - 0,50 $ par utilisateur par mois
• Temps de développement du logiciel de gestion des événements: 4-6 mois
• Coût de développement du produit viable minimum (MVP): 25 000 $ - 75 000 $

Potentiel de perturbation du marché

Le paysage de la startup technologique montre un potentiel important de perturbation de la plate-forme de gestion d'événements.

Effets du réseau et reconnaissance de la marque

L'écosystème établi de EventBrite crée des barrières d'entrée importantes.

• Utilisateurs de la plate-forme Eventbrite: 305 millions
• Événements annuels traités: 4,7 millions
• Créateurs d'événements mondiaux: 2,3 millions

Eventbrite, Inc. (EB) - Porter's Five Forces: Competitive rivalry

You're looking at Eventbrite, Inc. (EB) in late 2025, and the competitive rivalry is definitely a major headwind. The market for event ticketing and management is vast, but Eventbrite, Inc. (EB) is fighting for every dollar. The company's full-year 2025 net revenue outlook sits between $290 million and $293 million, which, honestly, shows a moderate scale in a market that is still massive. For context, Q3 2025 net revenue was $71.7 million, and the company is valued on an EV/FY25 adjusted EBITDA multiple of 9.1x based on the midpoint of guidance, which suggests investors are pricing in this competitive pressure.

The rivalry is intense, driven by the sheer number of players. While you mentioned Ticketmaster, Dice, and Universe, the landscape is far more fragmented. Eventbrite, Inc. (EB) holds a 51.05% market share in the reservation-online-booking market segment tracked by 6sense in 2025, but that still leaves nearly half the market to others. The competition isn't just from the giants; it's from a long tail of specialized and low-cost alternatives.

Here's a look at Eventbrite, Inc. (EB)'s position versus some tracked competitors in the Reservation And Online Booking category as of 2025:

The low customer switching costs definitely fuel this competition. An organizer can move their event registration to a new platform relatively easily, especially if a competitor offers a compelling pricing structure. Eventbrite, Inc. (EB) is trying to combat this by focusing on creator value, evidenced by its Eventbrite Ads platform growing 38% year-over-year in Q3 2025, and by aggressively managing costs, with Q3 2025 operating expense run rates declining to $50 million.

The market fragmentation is clear when you see the breadth of alternatives available to event organizers:

• Cvent - Best for large, enterprise-level events.
• Whova - Strong hybrid features and networking tools.
• Ticket Tailor - Simple, affordable, and transparent pricing.
• TicketSpice - Low-cost platform with flat fee options.
• Eventzilla - Robust features for bigger events.
• Zoho Backstage - Commission-free ticketing option.

To fight this, Eventbrite, Inc. (EB) executed a major strategic pivot in 2025 with a full rebrand to an experience-first ecosystem. This wasn't just a logo change; it was a move to compete with social discovery tools like TikTok and Spotify Concerts, aiming to be a destination for inspiration, not just transactions. This shift is an attempt to increase customer lock-in by embedding itself deeper into the event-going lifestyle, moving beyond just ticketing.

Furthermore, rivals are carving out profitable niches. For instance, Bizzabo is specifically noted as being great for B2B events with robust branding options. This specialization forces Eventbrite, Inc. (EB) to either compete on features for every segment or lean heavily into its new, broader 'experience-first' narrative. The pressure is constant; the company needs to see that paid ticket volume, which was 19.1 million in Q3 2025, return to consistent growth from the weakened base of 19.6 million in Q1 2025.

Finance: draft 13-week cash view by Friday

Eventbrite, Inc. (EB) - Porter's Five Forces: Threat of substitutes

You're analyzing Eventbrite, Inc. (EB) in late 2025, and the threat of substitutes is definitely a major factor shaping its strategy, especially given the recent 8% year-over-year decline in Net Revenue to $71.7 million in Q3 2025.

The primary substitutes are no longer just other ticketing sites; they are the platforms where consumers spend their time discovering content and community. Eventbrite's own 2025 rebrand signals this shift, aiming to become a 'discovery-first event platform' to counter the pull of social media.

Social media platforms (TikTok, Instagram) are primary substitutes for event discovery.

• 30% of Gen Z use TikTok to discover live experiences.
• Eventbrite has launched an integration to allow ticket purchases directly on TikTok.
• The company is competing with Instagram's organic discovery mechanisms.

Direct-to-consumer ticketing via proprietary websites or simple payment links is common.

This trend is supported by the broader growth in e-commerce, where U.S. retail e-commerce sales hit $300.1 billion in Q3 2024, making up 16.2% of total retail sales. While the global online event ticketing market is large, valued at about $42.67 billion in 2025, the ease of a brand selling directly (D2C) bypasses platform fees, putting pressure on Eventbrite's take rate, which was already impacted by the elimination of organizer fees.

Music streaming services like Spotify integrate concert ticketing and recommendations.

This is a potent substitute because it intercepts the consumer at the moment of high intent-listening to the artist. While Eventbrite is focused on its core marketplace, other platforms are proving the model works. For instance, one competitor reported that its Spotify integration promoted over 4,000+ events, resulting in 5,000 tickets sold and £120,000 in additional revenue for organizers from that single channel. Live Nation has also confirmed discussions with Spotify regarding inventory for presales.

DIY event management tools and basic registration forms serve small, free events.

The market is fragmenting toward smaller, more intimate gatherings, which are easier to manage outside a large platform. Organizers anticipate this shift, with 63% of them thinking consumers are looking for more micro-events. These smaller events often rely on simpler, lower-cost registration tools or even basic forms.

The company must adapt to the consumer shift toward 'Fourth Spaces' for community.

Community is now seen as a business driver. To counter the community focus of social platforms, organizers are prioritizing this aspect on Eventbrite, with 8-in-10 believing it is important to grow communities around their events. This suggests attendees are seeking connection, not just a transaction, which substitutes like dedicated community apps or social groups can offer.

Here's a quick look at how key metrics related to Eventbrite's performance and the substitute landscape stack up as of late 2025:

The pressure is clear: Eventbrite's core transaction volume is shrinking slightly, down 3% year-over-year in paid tickets, while its competitors are embedding themselves deeper into the discovery and community phases of the event lifecycle.

Eventbrite, Inc. (EB) - Porter's Five Forces: Threat of new entrants

The threat of new entrants for Eventbrite, Inc. is a complex dynamic, balancing the low initial cost of launching a basic platform against the massive capital and network scale required to truly compete at the global level. Honestly, you can spin up a simple Software as a Service (SaaS) ticketing site relatively cheaply.

Barriers to entry are low for basic, self-service ticketing platforms. For an entrepreneur looking to build a Minimum Viable Product (MVP), development costs might range from $5,000 to $30,000 USD, with an additional $15,000 reserved for initial marketing. However, this only gets you in the door; the economics for a low-end startup are brutal because achieving the necessary Customer Acquisition Costs (CACs) to scale against established players is nearly impossible without deep pockets.

Significant capital is required to build network effects and achieve scale. To truly compete with the established ecosystem, a new entrant might need to raise between $25 to $50 million of equity just to attempt to reach the scale necessary to challenge incumbents. Eventbrite, Inc. already operates in nearly 180 countries and maintained 92.3 million monthly active users in Q3 2025, demonstrating the sheer scale a new competitor must overcome to offer comparable value to both sides of its marketplace. The value of a network scales exponentially, meaning a new platform starts at zero value.

The established brand and network of Eventbrite, Inc. create a significant network barrier. As of the third quarter of 2025, the company reported 162,000 paid creators on its platform. This creator base, combined with the millions of consumers who use the platform to discover events, creates a powerful two-sided market effect that new entrants struggle to replicate quickly. If you're an event organizer, you go where the buyers are, and vice versa.

Regulatory hurdles and compliance for payment processing are high entry costs, especially for a platform handling high transaction volumes globally. While basic setup might be cheap, the cost of compliance is not. For large businesses, adhering to standards like PCI-DSS and GDPR can cost up to $1 million annually. Furthermore, non-compliance with PCI DSS can lead to monthly fines ranging from $5,000 to $100,000, depending on the card brand and processor. This forces new entrants to build robust, expensive compliance frameworks from day one, which is a major capital drain.

Still, the threat isn't zero, because new entrants can easily target niche markets with specialized, feature-rich platforms. Instead of fighting Eventbrite, Inc. head-on across all event types, a focused competitor can enter by dominating a specific vertical, such as hyper-local community events or a particular genre like professional networking meetups, where demand currently outweighs supply. For instance, in networking meetups, 29% of people sought more options in 2025, while only 19% of organizers hosted them. This specialization allows a startup to build a strong, defensible network effect within a smaller pond before attempting to scale.

You need to decide if you're building a niche tool or a global competitor; the capital requirements are worlds apart.

Finance: finalize the Q4 2025 operating expense budget by next Tuesday.