Elys Game Technology, Corp. (ELYS): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le monde dynamique des jeux numériques et des paris sportifs, Elys Game Technology, Corp. (Elys) se positionne stratégiquement pour une croissance et une innovation sans précédent. En fabriquant méticuleusement une matrice ANSOff complète, la société est sur le point de révolutionner son approche du marché grâce à des stratégies ciblées couvrant la pénétration du marché, le développement, l'innovation de produits et la diversification stratégique. De l'expansion des plates-formes numériques à l'exploration des technologies de pointe comme la blockchain et l'apprentissage automatique, Elys ne s'adapte pas seulement au paysage évolutif - ils le remodèlent activement, promettant aux investisseurs et aux clients un voyage exaltant dans l'avenir du divertissement interactif.

Elys Game Technology, Corp. (ELYS) - Matrice Ansoff: pénétration du marché

Développez les efforts de marketing ciblant les segments de clients de jeu et de paris sportifs existants

Depuis le quatrième trimestre 2022, Elys Game Technology a signalé 1,2 million de comptes d'utilisateurs actifs sur ses plateformes numériques. Le chiffre d'affaires total de la société pour 2022 était de 48,3 millions de dollars, avec des jeux de hasard en ligne représentant 65% des revenus totaux.

Augmenter la rétention de la clientèle grâce à des programmes de fidélité et des offres promotionnelles personnalisées

Les mesures du programme de fidélité actuelles indiquent une amélioration de 22% des taux de rétention de la clientèle. La valeur moyenne du client est de 425 $.

• Adhésion au programme de fidélité: 310 000 utilisateurs
• Amélioration du taux de rétention: 22%
• Taux de rachat de l'offre promotionnelle moyenne: 17,5%

Optimiser l'expérience utilisateur de la plate-forme numérique

Les mesures d'engagement de la plate-forme montrent 1,8 million d'interactions mensuelles sur la plate-forme et une durée moyenne de session de 42 minutes.

Mettre en œuvre des campagnes publicitaires numériques ciblées

Les dépenses publicitaires numériques pour 2022 étaient de 3,6 millions de dollars, avec un coût d'acquisition de client de 42 $ par utilisateur.

• Budget publicitaire numérique: 3 600 000 $
• Coût d'acquisition du client: 42 $
• Marchés géographiques ciblés: États-Unis, Canada, Italie

Améliorer les stratégies de vente croisée

Les efforts de vente croisée ont entraîné une augmentation de 15% des revenus moyens par utilisateur, 35% des utilisateurs se livrant à plusieurs catégories de produits.

Elys Game Technology, Corp. (ELYS) - Matrice Ansoff: développement du marché

Explorez l'expansion dans des États américains supplémentaires avec des réglementations de jeu en ligne émergentes

En 2023, 33 États ont légalisé les paris sportifs, 24 États offrant des paris sportifs en ligne. La technologie de jeu Elys peut potentiellement cibler ces marchés:

Cibler les marchés internationaux avec des cadres juridiques de jeu en ligne plus flexibles

Marchés internationaux potentiels pour l'expansion:

• Canada: 4,3 milliards de dollars sur le marché des jeux de jeux en ligne
• Royaume-Uni: 14,2 milliards de livres sterling dans l'industrie du jeu
• Allemagne: 1,8 milliard de revenus de jeu en ligne

Développer des partenariats stratégiques avec les opérateurs régionaux de paris sportifs

Métriques de partenariat actuels:

Tirez parti de la plate-forme technologique existante pour entrer de nouveaux marchés de jeu géographique

Capacités de plate-forme de technologie de jeu Elys:

• Infrastructure de paris en temps réel
• Moteur de conformité multi-juridiction
• Prend en charge plus de 12 langues
• Traitement des transactions: 50 000 paris / seconde

Effectuer des études de marché complètes pour identifier les marchés émergents à haut potentiel

Domaines d'intérêt des études de marché:

Elys Game Technology, Corp. (ELYS) - Matrix Ansoff: Développement de produits

Développer des applications de paris mobiles avancées avec des interfaces utilisateur améliorées

Au quatrième trimestre 2022, Elys Game Technology a rapporté 1,2 million de téléchargements d'applications mobiles sur ses plateformes. La société a investi 2,3 millions de dollars dans le développement d'applications mobiles au cours de l'exercice 2022.

Créer des fonctionnalités de paris innovantes pour les événements sportifs et eSports

Elys Game Technology a généré 18,5 millions de dollars de revenus à partir de fonctionnalités de paris en direct en 2022. La société prend en charge plus de 25 000 événements de paris en direct par an.

• Événements totaux de paris en direct: 25 000
• Revenus de paris en direct: 18 500 000 $
• Catégories sportives soutenues: 12
• Plateaux de paris de sport: 7

Introduire des outils d'analyse de paris prédictifs alimentés par l'apprentissage automatique

La société a alloué 1,7 million de dollars à l'apprentissage automatique et à la recherche sur l'analyse prédictive en 2022. Leurs modèles prédictifs démontrent un taux de précision de 63% dans les prévisions d'événements sportives.

Développez des sports virtuels et des offres de produits de jeu simulées

La gamme de produits sportifs virtuels a généré 12,3 millions de dollars de revenus en 2022. La société propose 18 plates-formes de simulation sportive virtuelles différentes.

• Revenus sportifs virtuels: 12 300 000 $
• Plateformes sportives virtuelles: 18
• Participation moyenne des utilisateurs: 45 000 par jour

Développez des solutions de paris sur un étiquette blanche personnalisées pour les clients potentiels des entreprises

Elys Game Technology a obtenu 7 nouveaux contrats de solutions de paris sur le label blanc en 2022, générant 4,6 millions de dollars à partir de ces partenariats.

Elys Game Technology, Corp. (ELYS) - Matrice Ansoff: Diversification

Enquêter sur l'intégration de la blockchain et de la crypto-monnaie dans les plates-formes de jeu

Au troisième trimestre 2023, Elys Game Technology a déclaré 14,3 millions de dollars de revenus totaux, avec des intérêts croissants dans les technologies de paiement numérique. Le volume des transactions de crypto-monnaie dans les jeux en ligne a atteint 37,2 milliards de dollars dans le monde en 2022.

Explorez l'expansion potentielle dans les secteurs de divertissement axé sur la technologie adjacente

Le marché du divertissement numérique devrait atteindre 503,8 milliards de dollars d'ici 2024, les technologies émergentes stimulant la croissance.

• Marché des jeux de réalité virtuelle: 30,7 milliards de dollars en 2022
• Revenus de sport: 1,38 milliard de dollars en 2022
• Marché des jeux mobiles: 92,2 milliards de dollars en 2022

Développer des plates-formes de jeux hybrides combinant des technologies de paris traditionnelles et émergentes

Envisagez des acquisitions stratégiques de technologies complémentaires ou de sociétés de jeux

Position en espèces actuelle de Elys Game Technology: 6,2 millions de dollars au troisième trimestre 2023. Objectifs d'acquisition potentiels dans le secteur de la technologie de jeu d'une valeur de 10 à 50 millions de dollars.

Recherchez des opportunités potentielles sur les marchés de divertissement numériques émergents

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Market Penetration

You're looking at how Elys Game Technology, Corp. can drive more revenue from its current markets using existing products. This is about turning up the volume on what's already working.

For the US online market, the focus is on the SportBet.com brand. The potential U.S. market is assessed to eclipse US$25 billion in revenue by 2030, following a 75% growth in sportsbook revenues from 2021 to 2022, reaching US$7.5 billion. Elys Game Technology's US service-based revenue saw growth of 150.2% to $2.6 million in Fiscal Year 2022.

Boosting B2C turnover in established US states like Washington, D.C., relies on aggressive promotional bonuses. The Q3 2023 turnover for the group was $162.6 million.

Deepening B2B partnerships involves driving higher wagering volume through the ELYS platform with existing retail venues. In the European operations, sportsbook performance saw a 19% increase compared to Q3 2021. Furthermore, Multigioco had deployed approximately 44 of the 100 operating rights obtained in January 2022, as of September 30, 2022. The deployment of virtual sports products in Italy targeted around 5,000 retail locations, aiming to generate $5-7 million in annual revenue.

In the established Italian B2C market, the specific goal is to target a 15% increase in active users. As of April 15, 2022, Elys Game Technology serviced approximately 100,000 online user accounts in Italy.

Maximizing the hold percentage involves implementing dynamic pricing and odds on the current $42.7M TTM revenue base. This $42.7M TTM revenue figure was reported as of September 30, 2023. The most profitable revenue stream for the company, sports betting, yielded 52% of revenues.

Here are some relevant operational and financial metrics:

The strategy involves specific actions tied to these figures:

• Increase marketing spend on the SportBet.com brand to capture more US online market share.
• Offer aggressive promotional bonuses in existing US states like Washington, D.C., to boost B2C turnover.
• Deepen B2B partnerships with existing retail venues to drive higher wagering volume through the ELYS platform.
• Target a 15% increase in active users in the established Italian B2C market.
• Implement dynamic pricing and odds to maximize hold percentage on the current $42.7M TTM revenue base.

Finance: draft 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Market Development

You're looking at how Elys Game Technology, Corp. can take its existing technology and services and push them into new geographic territories. This is Market Development, and for Elys Game Technology, Corp., the focus is heavily on North America right now.

Accelerate licensing and rollout of the ELYS™ platform into new US states beyond the current operational ones. As of late 2023, Elys Game Technology, Corp. had B2B operations in five states plus the District of Columbia in the U.S. market. The acquisition of USBookmaking (USB) initially provided an operational footprint in four states, with two more, Washington, D.C., and Iowa, in progress as of July 2021. The successful proof of concept in D.C. saw expansion to seven additional contract locations in under 24 months. This model, which started with a collaboration in D.C. in 2023, is designed to be replicated across the US and Canada in smaller venues like restaurants and bars.

Expand into the Canadian sports betting market, leveraging the existing North American hub infrastructure. The company has shown intent here, even listing on the NEO Exchange. The legislative environment in Canada is a major draw; proposed legislation was expected to increase the annual amount wagered on sports to CDN$80bn, which converts to approximately US$62.57bn. This North American focus is key, as the company views the combination with USB as giving them integrated solutions in both the US and Canada.

Secure new Tribal gaming contracts in the US, a key growth area for the company. Tribal gaming represents a specific, regulated segment within the US expansion. You should know that Elys Game Technology, Corp. already counted five tribal casinos among its existing clients as of early 2023 filings. The platform is designed to service both commercial and tribal casino operators.

Enter new regulated European markets outside of Italy with the existing online casino and virtual sports suite. While the primary push is North America, the existing European operations provide a template. In Italy, Elys' Multigioco subsidiary was recently ranked in the top 11 for sports betting. The company projected that its suite of virtual products, which includes keno and American roulette, could generate annual revenue of approximately $5m to $7m from the Italian market alone. This revenue potential from the virtual suite serves as a benchmark for deployment in other European or global regulated markets.

Convert the potential $41.8 million USB earnout into a permanent, expanded US operational footprint. The definitive purchase agreement for USBookmaking included potential earnouts up to $41.8 million that are scheduled to be finalized by December 31, 2025. Successfully meeting these targets translates directly into solidifying and expanding the company's physical and contractual presence across the US sports betting landscape.

Here's a quick look at the US market expansion metrics Elys Game Technology, Corp. is targeting:

The expansion into Canada is tied to a market size estimated at US$62.57bn in annual sports wagers once single-event betting is fully legalized. This is a significant opportunity to deploy the ELYS Gameboard technology, which is built on a microservices architecture.

You'll want Finance to track the progress toward the $41.8 million USB earnout milestone, as that directly funds the next phase of US market penetration. Finance: draft 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Product Development

You're hiring before product-market fit... that's a tough spot, but product evolution is key here. Elys Game Technology, Corp., now Elys BMG Group, Inc., has a portfolio spanning several gaming verticals, and the focus here is on enhancing those existing product lines for current clients and markets.

The company's gaming product offerings already include sports betting, online casino such as online slot and table games, poker, bingo, skilled and interactive games, virtual sports betting, and horse racing. The platform is described as a true state-of-the-art betting platform capable of processing any type of digital game content.

For existing B2B clients, integrating advanced e-sports betting markets is a direct product enhancement. The company already offers e-sports as part of its suite in Italy. The U.S. facing operations saw service-based revenue growth of 150.2% to $2.6 million in the period ending December 31, 2022. This growth in U.S. service revenue underpins the value of platform enhancements for that market.

To increase web-based turnover, launching new, proprietary online casino content is essential. The company's Euro-based turnover for the fiscal year ended December 31, 2022, reached €730.5 million. The overall reported turnover for that year decreased to $770.2 million due to the strong U.S. Dollar. The platform already supports online slot and table games.

Developing specialized, high-margin risk management services directly enhances the core offering for operators. The Elys BMG Sports Betting Solution is noted as an absolute turnkey solution with full risk management capabilities integrated into the platform. The company's Gross Gaming Revenues (GGR) from Euro operations were anticipated to grow to approximately €50.1 million for the fiscal year ended December 31, 2022.

Introducing a dedicated fantasy sports product complements the core sports betting. The company's platform is designed to expand easily, affordably, and quickly as needs evolve. The trailing twelve-month revenue for Elys Game Technology as of September 30, 2023, stood at $42.7M.

Enhancing virtual sports betting simulations is another product upgrade path. The company provides its customers with the most realistic virtual betting experiences. The company's Fiscal Year 2022 revenue was $42,679K (in thousands USD).

Here's a quick look at some key financial metrics from the latest available reports:

The potential for these product enhancements is framed against the market size estimates Elys Game Technology, Corp. has made:

• Projected U.S. market revenue by 2030: potentially eclipse $25 billion.
• 2020 high-end projection for U.S. legalized betting by 2025: $15 billion.
• 2020 low-end projection for U.S. legalized betting by 2025: $2.5 billion.

The company's stock performance as of November 9, 2023, showed a stock price of $0.15 and a Market Cap of $5.72M. The 12-month Earnings Per Share (EPS) as of that date was -$0.61.

Finance: draft the 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Diversification

Elys Game Technology, Corp. reported a trailing 12-month revenue of $42.7M as of September 30, 2023. The company's FY 2022 Revenue was $42,679K. As of November 28, 2025, the stock price was $0.0002.

The diversification strategy involves entering new markets with new products, which is the most aggressive quadrant of the Ansoff Matrix. Elys Game Technology, Corp. has existing B2B operations with its subsidiary Virtual Generation Limited (VG) working with customers in 12 countries across Europe, Latin America, and Africa. VG is noted as one of the leading providers of localized virtual sports products in South America. In Italy, Elys offers services through approximately 1,200 web-shops.

The following table outlines the potential market scale for the proposed diversification vectors:

The pursuit of new product segments is supported by a stated company emphasis on revenue diversification, measured by a Key Performance Indicator (KPI) tracking the percentage growth in revenue derived from these new segments.

Specific market data points relevant to the proposed diversification paths include:

• Acquire a non-gaming financial technology (FinTech) company to offer payment processing services in Latin America:
  • The Online Sales segment of the Latin America payments market is projected to expand at a CAGR of 19.4%.
  • Brazil saw its Pix transactions exceed 18 billion in 2023, a year-over-year increase of more than 45%.
• Develop a B2B data analytics and business intelligence tool for non-gaming retail sectors in Europe:
  • The Europe Retail Analytics Market is forecast to grow at a 16.1% CAGR through 2030.
  • Large enterprises commanded 68.3% of the market revenue share in 2024.
• Create a regulated online lottery platform for new markets in Asia, separate from the core sports betting:
  • The Asia Pacific region is expected to witness the fastest growth in the lottery market, with a projected CAGR of over 5%.
  • Mobile platforms account for 56% of online lottery participation globally.
• Invest in blockchain-based gaming (GameFi) development for a new, unregulated global market:
  • The Play-to-Earn (P2E) segment held a dominant market position in 2024, capturing more than 63.6% share.
  • The global GameFi market size was valued at USD 12.71 Billion in 2023.
• Partner with a media company to launch a sports content and news platform, monetized by advertising, in Canada:
  • Legislation in Canada was expected to increase the amount wagered on sports each year to CDN$80bn (US$62.57bn).

The company's existing U.S. mobile platform is market ready and integrated with third-party services including payment processing. Elys Game Technology, Corp. has B2B operations in five states and the District of Columbia in the U.S. market.