Elys Game Technology, Corp. (ELYS): ANSOFF-Matrixanalyse

In der dynamischen Welt des digitalen Gamings und der Sportwetten positioniert sich Elys Game Technology, Corp. (ELYS) strategisch für beispielloses Wachstum und Innovation. Durch die sorgfältige Erstellung einer umfassenden Ansoff-Matrix ist das Unternehmen bereit, seinen Marktansatz durch gezielte Strategien, die Marktdurchdringung, Entwicklung, Produktinnovation und strategische Diversifizierung umfassen, zu revolutionieren. Von der Erweiterung digitaler Plattformen bis hin zur Erforschung modernster Technologien wie Blockchain und maschinellem Lernen passt sich ELYS nicht nur der sich entwickelnden Landschaft an – sie gestaltet sie aktiv um und verspricht Investoren und Kunden eine aufregende Reise in die Zukunft der interaktiven Unterhaltung.

Elys Game Technology, Corp. (ELYS) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie Ihre Marketingbemühungen, die auf bestehende Kundensegmente im Bereich Online-Glücksspiele und Sportwetten abzielen

Im vierten Quartal 2022 meldete Elys Game Technology 1,2 Millionen aktive Benutzerkonten auf seinen digitalen Plattformen. Der Gesamtumsatz des Unternehmens belief sich im Jahr 2022 auf 48,3 Millionen US-Dollar, wobei Online-Glücksspiele 65 % des Gesamtumsatzes ausmachten.

Erhöhen Sie die Kundenbindung durch Treueprogramme und personalisierte Werbeangebote

Aktuelle Kennzahlen von Treueprogrammen deuten auf eine Verbesserung der Kundenbindungsraten um 22 % hin. Der durchschnittliche Customer Lifetime Value liegt bei 425 $.

• Mitgliedschaft im Treueprogramm: 310.000 Benutzer
• Verbesserung der Bindungsrate: 22 %
• Durchschnittliche Einlösungsrate für Aktionsangebote: 17,5 %

Optimieren Sie die Benutzererfahrung der digitalen Plattform

Die Kennzahlen zum Plattform-Engagement zeigen 1,8 Millionen monatliche Plattform-Interaktionen und eine durchschnittliche Sitzungsdauer von 42 Minuten.

Implementieren Sie gezielte digitale Werbekampagnen

Die Ausgaben für digitale Werbung beliefen sich im Jahr 2022 auf 3,6 Millionen US-Dollar, wobei die Kosten für die Kundenakquise 42 US-Dollar pro Nutzer betrugen.

• Budget für digitale Werbung: 3.600.000 US-Dollar
• Kosten für die Kundenakquise: 42 $
• Gezielte geografische Märkte: USA, Kanada, Italien

Verbessern Sie Cross-Selling-Strategien

Cross-Selling-Bemühungen führten zu einer Steigerung des durchschnittlichen Umsatzes pro Benutzer um 15 %, wobei 35 % der Benutzer mehrere Produktkategorien nutzten.

Elys Game Technology, Corp. (ELYS) – Ansoff-Matrix: Marktentwicklung

Entdecken Sie die Expansion in weitere US-Bundesstaaten mit neuen Vorschriften für Online-Glücksspiele

Im Jahr 2023 haben 33 Staaten Sportwetten legalisiert, wobei 24 Staaten Online-Sportwetten anbieten. Elys Game Technology kann potenziell auf diese Märkte abzielen:

Zielen Sie mit flexibleren rechtlichen Rahmenbedingungen für Online-Glücksspiele auf internationale Märkte

Mögliche internationale Expansionsmärkte:

• Kanada: Online-Glücksspielmarkt im Wert von 4,3 Milliarden US-Dollar
• Vereinigtes Königreich: Glücksspielindustrie im Wert von 14,2 Milliarden Pfund
• Deutschland: 1,8 Milliarden Euro Online-Glücksspielumsatz

Entwickeln Sie strategische Partnerschaften mit regionalen Sportwettenanbietern

Aktuelle Partnerschaftskennzahlen:

Nutzen Sie die bestehende Technologieplattform, um neue geografische Glücksspielmärkte zu erschließen

Funktionen der Elys Game Technology-Plattform:

• Echtzeit-Wettinfrastruktur
• Compliance-Engine für mehrere Gerichtsbarkeiten
• Unterstützt mehr als 12 Sprachen
• Transaktionsverarbeitung: 50.000 Wetten/Sekunde

Führen Sie umfassende Marktforschung durch, um aufstrebende Märkte mit hohem Potenzial zu identifizieren

Schwerpunkte der Marktforschung:

Elys Game Technology, Corp. (ELYS) – Ansoff Matrix: Produktentwicklung

Entwickeln Sie fortschrittliche mobile Wettanwendungen mit verbesserten Benutzeroberflächen

Im vierten Quartal 2022 meldete Elys Game Technology 1,2 Millionen Downloads mobiler Apps auf seinen Plattformen. Das Unternehmen investierte im Geschäftsjahr 2022 2,3 Millionen US-Dollar in die Entwicklung mobiler Anwendungen.

Erstellen Sie innovative In-Play-Wettfunktionen für Sport- und E-Sport-Events

Elys Game Technology erzielte im Jahr 2022 einen Umsatz von 18,5 Millionen US-Dollar mit Live-Wettfunktionen. Das Unternehmen unterstützt jährlich über 25.000 Live-Wettveranstaltungen.

• Gesamtzahl der Live-Wettereignisse: 25.000
• Einnahmen aus Live-Wetten: 18.500.000 $
• Unterstützte Sportkategorien: 12
• E-Sport-Wettplattformen: 7

Führen Sie auf maschinellem Lernen basierende Analysetools für prädiktive Wetten ein

Das Unternehmen stellte im Jahr 2022 1,7 Millionen US-Dollar für die Forschung im Bereich maschinelles Lernen und Predictive Analytics bereit. Ihre Vorhersagemodelle zeigen eine Genauigkeitsrate von 63 % bei Vorhersagen von Sportereignissen.

Erweitern Sie das Produktangebot für virtuelle Sportarten und simulierte Spiele

Die Produktlinie für virtuelle Sportarten erwirtschaftete im Jahr 2022 einen Umsatz von 12,3 Millionen US-Dollar. Das Unternehmen bietet 18 verschiedene virtuelle Sportsimulationsplattformen an.

• Einnahmen aus virtuellem Sport: 12.300.000 US-Dollar
• Virtuelle Sportplattformen: 18
• Durchschnittliche Benutzerbeteiligung: 45.000 täglich

Entwickeln Sie maßgeschneiderte White-Label-Wettlösungen für potenzielle Firmenkunden

Elys Game Technology sicherte sich im Jahr 2022 sieben neue White-Label-Wettlösungsverträge und generierte aus diesen Partnerschaften 4,6 Millionen US-Dollar.

Elys Game Technology, Corp. (ELYS) – Ansoff-Matrix: Diversifikation

Untersuchen Sie die Integration von Blockchain und Kryptowährung in Gaming-Plattformen

Im dritten Quartal 2023 meldete Elys Game Technology einen Gesamtumsatz von 14,3 Millionen US-Dollar, wobei das Interesse an digitalen Zahlungstechnologien zunahm. Das Kryptowährungs-Transaktionsvolumen im Online-Gaming erreichte im Jahr 2022 weltweit 37,2 Milliarden US-Dollar.

Erkunden Sie die mögliche Expansion in benachbarte technologiegetriebene Unterhaltungssektoren

Der digitale Unterhaltungsmarkt soll bis 2024 ein Volumen von 503,8 Milliarden US-Dollar erreichen, wobei neue Technologien das Wachstum vorantreiben.

• Virtual-Reality-Gaming-Markt: 30,7 Milliarden US-Dollar im Jahr 2022
• eSports-Umsatz: 1,38 Milliarden US-Dollar im Jahr 2022
• Mobile-Gaming-Markt: 92,2 Milliarden US-Dollar im Jahr 2022

Entwickeln Sie hybride Gaming-Plattformen, die traditionelle und neue Wetttechnologien kombinieren

Erwägen Sie strategische Übernahmen komplementärer Technologie- oder Gaming-Unternehmen

Aktueller Cash-Bestand von Elys Game Technology: 6,2 Millionen US-Dollar (Stand: Q3 2023). Potenzielle Akquisitionsziele im Gaming-Technologiesektor haben einen Wert zwischen 10 und 50 Millionen US-Dollar.

Erforschen Sie potenzielle Chancen in aufstrebenden Märkten für digitale Unterhaltung

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Market Penetration

You're looking at how Elys Game Technology, Corp. can drive more revenue from its current markets using existing products. This is about turning up the volume on what's already working.

For the US online market, the focus is on the SportBet.com brand. The potential U.S. market is assessed to eclipse US$25 billion in revenue by 2030, following a 75% growth in sportsbook revenues from 2021 to 2022, reaching US$7.5 billion. Elys Game Technology's US service-based revenue saw growth of 150.2% to $2.6 million in Fiscal Year 2022.

Boosting B2C turnover in established US states like Washington, D.C., relies on aggressive promotional bonuses. The Q3 2023 turnover for the group was $162.6 million.

Deepening B2B partnerships involves driving higher wagering volume through the ELYS platform with existing retail venues. In the European operations, sportsbook performance saw a 19% increase compared to Q3 2021. Furthermore, Multigioco had deployed approximately 44 of the 100 operating rights obtained in January 2022, as of September 30, 2022. The deployment of virtual sports products in Italy targeted around 5,000 retail locations, aiming to generate $5-7 million in annual revenue.

In the established Italian B2C market, the specific goal is to target a 15% increase in active users. As of April 15, 2022, Elys Game Technology serviced approximately 100,000 online user accounts in Italy.

Maximizing the hold percentage involves implementing dynamic pricing and odds on the current $42.7M TTM revenue base. This $42.7M TTM revenue figure was reported as of September 30, 2023. The most profitable revenue stream for the company, sports betting, yielded 52% of revenues.

Here are some relevant operational and financial metrics:

The strategy involves specific actions tied to these figures:

• Increase marketing spend on the SportBet.com brand to capture more US online market share.
• Offer aggressive promotional bonuses in existing US states like Washington, D.C., to boost B2C turnover.
• Deepen B2B partnerships with existing retail venues to drive higher wagering volume through the ELYS platform.
• Target a 15% increase in active users in the established Italian B2C market.
• Implement dynamic pricing and odds to maximize hold percentage on the current $42.7M TTM revenue base.

Finance: draft 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Market Development

You're looking at how Elys Game Technology, Corp. can take its existing technology and services and push them into new geographic territories. This is Market Development, and for Elys Game Technology, Corp., the focus is heavily on North America right now.

Accelerate licensing and rollout of the ELYS™ platform into new US states beyond the current operational ones. As of late 2023, Elys Game Technology, Corp. had B2B operations in five states plus the District of Columbia in the U.S. market. The acquisition of USBookmaking (USB) initially provided an operational footprint in four states, with two more, Washington, D.C., and Iowa, in progress as of July 2021. The successful proof of concept in D.C. saw expansion to seven additional contract locations in under 24 months. This model, which started with a collaboration in D.C. in 2023, is designed to be replicated across the US and Canada in smaller venues like restaurants and bars.

Expand into the Canadian sports betting market, leveraging the existing North American hub infrastructure. The company has shown intent here, even listing on the NEO Exchange. The legislative environment in Canada is a major draw; proposed legislation was expected to increase the annual amount wagered on sports to CDN$80bn, which converts to approximately US$62.57bn. This North American focus is key, as the company views the combination with USB as giving them integrated solutions in both the US and Canada.

Secure new Tribal gaming contracts in the US, a key growth area for the company. Tribal gaming represents a specific, regulated segment within the US expansion. You should know that Elys Game Technology, Corp. already counted five tribal casinos among its existing clients as of early 2023 filings. The platform is designed to service both commercial and tribal casino operators.

Enter new regulated European markets outside of Italy with the existing online casino and virtual sports suite. While the primary push is North America, the existing European operations provide a template. In Italy, Elys' Multigioco subsidiary was recently ranked in the top 11 for sports betting. The company projected that its suite of virtual products, which includes keno and American roulette, could generate annual revenue of approximately $5m to $7m from the Italian market alone. This revenue potential from the virtual suite serves as a benchmark for deployment in other European or global regulated markets.

Convert the potential $41.8 million USB earnout into a permanent, expanded US operational footprint. The definitive purchase agreement for USBookmaking included potential earnouts up to $41.8 million that are scheduled to be finalized by December 31, 2025. Successfully meeting these targets translates directly into solidifying and expanding the company's physical and contractual presence across the US sports betting landscape.

Here's a quick look at the US market expansion metrics Elys Game Technology, Corp. is targeting:

The expansion into Canada is tied to a market size estimated at US$62.57bn in annual sports wagers once single-event betting is fully legalized. This is a significant opportunity to deploy the ELYS Gameboard technology, which is built on a microservices architecture.

You'll want Finance to track the progress toward the $41.8 million USB earnout milestone, as that directly funds the next phase of US market penetration. Finance: draft 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Product Development

You're hiring before product-market fit... that's a tough spot, but product evolution is key here. Elys Game Technology, Corp., now Elys BMG Group, Inc., has a portfolio spanning several gaming verticals, and the focus here is on enhancing those existing product lines for current clients and markets.

The company's gaming product offerings already include sports betting, online casino such as online slot and table games, poker, bingo, skilled and interactive games, virtual sports betting, and horse racing. The platform is described as a true state-of-the-art betting platform capable of processing any type of digital game content.

For existing B2B clients, integrating advanced e-sports betting markets is a direct product enhancement. The company already offers e-sports as part of its suite in Italy. The U.S. facing operations saw service-based revenue growth of 150.2% to $2.6 million in the period ending December 31, 2022. This growth in U.S. service revenue underpins the value of platform enhancements for that market.

To increase web-based turnover, launching new, proprietary online casino content is essential. The company's Euro-based turnover for the fiscal year ended December 31, 2022, reached €730.5 million. The overall reported turnover for that year decreased to $770.2 million due to the strong U.S. Dollar. The platform already supports online slot and table games.

Developing specialized, high-margin risk management services directly enhances the core offering for operators. The Elys BMG Sports Betting Solution is noted as an absolute turnkey solution with full risk management capabilities integrated into the platform. The company's Gross Gaming Revenues (GGR) from Euro operations were anticipated to grow to approximately €50.1 million for the fiscal year ended December 31, 2022.

Introducing a dedicated fantasy sports product complements the core sports betting. The company's platform is designed to expand easily, affordably, and quickly as needs evolve. The trailing twelve-month revenue for Elys Game Technology as of September 30, 2023, stood at $42.7M.

Enhancing virtual sports betting simulations is another product upgrade path. The company provides its customers with the most realistic virtual betting experiences. The company's Fiscal Year 2022 revenue was $42,679K (in thousands USD).

Here's a quick look at some key financial metrics from the latest available reports:

The potential for these product enhancements is framed against the market size estimates Elys Game Technology, Corp. has made:

• Projected U.S. market revenue by 2030: potentially eclipse $25 billion.
• 2020 high-end projection for U.S. legalized betting by 2025: $15 billion.
• 2020 low-end projection for U.S. legalized betting by 2025: $2.5 billion.

The company's stock performance as of November 9, 2023, showed a stock price of $0.15 and a Market Cap of $5.72M. The 12-month Earnings Per Share (EPS) as of that date was -$0.61.

Finance: draft the 13-week cash view by Friday.

Elys Game Technology, Corp. (ELYS) - Ansoff Matrix: Diversification

Elys Game Technology, Corp. reported a trailing 12-month revenue of $42.7M as of September 30, 2023. The company's FY 2022 Revenue was $42,679K. As of November 28, 2025, the stock price was $0.0002.

The diversification strategy involves entering new markets with new products, which is the most aggressive quadrant of the Ansoff Matrix. Elys Game Technology, Corp. has existing B2B operations with its subsidiary Virtual Generation Limited (VG) working with customers in 12 countries across Europe, Latin America, and Africa. VG is noted as one of the leading providers of localized virtual sports products in South America. In Italy, Elys offers services through approximately 1,200 web-shops.

The following table outlines the potential market scale for the proposed diversification vectors:

The pursuit of new product segments is supported by a stated company emphasis on revenue diversification, measured by a Key Performance Indicator (KPI) tracking the percentage growth in revenue derived from these new segments.

Specific market data points relevant to the proposed diversification paths include:

• Acquire a non-gaming financial technology (FinTech) company to offer payment processing services in Latin America:
  • The Online Sales segment of the Latin America payments market is projected to expand at a CAGR of 19.4%.
  • Brazil saw its Pix transactions exceed 18 billion in 2023, a year-over-year increase of more than 45%.
• Develop a B2B data analytics and business intelligence tool for non-gaming retail sectors in Europe:
  • The Europe Retail Analytics Market is forecast to grow at a 16.1% CAGR through 2030.
  • Large enterprises commanded 68.3% of the market revenue share in 2024.
• Create a regulated online lottery platform for new markets in Asia, separate from the core sports betting:
  • The Asia Pacific region is expected to witness the fastest growth in the lottery market, with a projected CAGR of over 5%.
  • Mobile platforms account for 56% of online lottery participation globally.
• Invest in blockchain-based gaming (GameFi) development for a new, unregulated global market:
  • The Play-to-Earn (P2E) segment held a dominant market position in 2024, capturing more than 63.6% share.
  • The global GameFi market size was valued at USD 12.71 Billion in 2023.
• Partner with a media company to launch a sports content and news platform, monetized by advertising, in Canada:
  • Legislation in Canada was expected to increase the amount wagered on sports each year to CDN$80bn (US$62.57bn).

The company's existing U.S. mobile platform is market ready and integrated with third-party services including payment processing. Elys Game Technology, Corp. has B2B operations in five states and the District of Columbia in the U.S. market.