Ford Motor Company (F): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de l'innovation automobile, Ford Motor Company témoigne de l'adaptation stratégique et des prouesses technologiques. En tirant parti d'une toile complète du modèle commercial, Ford est passé d'un constructeur automobile traditionnel en un fournisseur de solutions de mobilité avant-gardiste, se positionnant stratégiquement à l'intersection de la technologie des véhicules électriques, des capacités de conduite autonomes et du transport durable. Ce plan complexe révèle comment l'emblématique fabricant américain réinvente son approche commerciale, équilibrant le patrimoine et l'innovation de pointe pour rivaliser sur un marché automobile mondial de plus en plus complexe.

Ford Motor Company (F) - Modèle d'entreprise: partenariats clés

Alliance stratégique avec Volkswagen

En mars 2022, Ford et Volkswagen ont élargi leur alliance mondiale pour développer des fourgonnettes commerciales et des micros de taille moyenne. Le partenariat implique un investissement conjoint de 2,1 milliards de dollars dans la technologie des véhicules autonomes d'ARGO AI.

Détail du partenariat	Détails
Montant d'investissement	2,1 milliards de dollars
Domaines de concentration	Vans commerciaux, micros de taille moyenne, technologie autonome
Partenariat initié	2019, élargi en 2022

Collaboration de production de batterie EV

Ford s'est associé à SK Innovation pour établir Blueovalsk, une coentreprise pour la production de batteries EV aux États-Unis.

Spécificiaires de partenariat	Détails
Nom de coentreprise	Blueoval
Investissement	11,4 milliards de dollars
Emplacements de production de batterie	Tennessee et Kentucky
Capacité de production annuelle de batterie	129 gigawattheures

Partenariats technologiques

Ford a développé des collaborations technologiques stratégiques pour faire avancer ses capacités de véhicules autonomes et électriques.

• Collaboration avec Rivian pour le développement des véhicules électriques
• Partenariat avec Google pour la technologie des véhicules et les services cloud
• ARGO AI Development de technologie de conduite autonome (dissous en octobre 2022)

Partenariats automobiles chinois

Ford maintient des coentreprises stratégiques en Chine pour étendre sa présence sur le marché.

Coentreprise	Détails
Changan Automobile	Fabrication conjointe et entreprise de vente
Jiangling Motors Corporation	Production commerciale de véhicules et de camions
Part de marché du partenariat	Environ 4% du marché automobile chinois

Ford Motor Company (F) - Modèle d'entreprise: activités clés

Conception et fabrication de véhicules

Ford exploite 65 installations de fabrication dans le monde, avec une capacité de production annuelle de 6,5 millions de véhicules en 2023. La production totale de véhicules en 2022 était de 4,2 millions d'unités.

Métrique manufacturière	2022 données
Installations de fabrication mondiale	65
Capacité de production annuelle	6,5 millions de véhicules
Production réelle du véhicule	4,2 millions d'unités

Recherche et développement de véhicules électriques et autonomes

Ford a investi 5,8 milliards de dollars dans la recherche et le développement en 2022. Les investissements sur les véhicules électriques ont atteint 22 milliards de dollars jusqu'en 2025.

• Expansion de la gamme de produits de véhicules électriques
• Développement de technologies de conduite autonome
• Recherche technologique de la batterie

Opérations mondiales de marketing et de vente

Ford opère dans plus de 160 pays avec des revenus de vente de 158,0 milliards de dollars en 2022.

Métrique des ventes	Valeur 2022
Revenu total des ventes	158,0 milliards de dollars
Pays d'opération	160+

Gestion de la chaîne d'approvisionnement

Ford travaille avec environ 1 400 fournisseurs de niveau 1 dans le monde, dépensant 109 milliards de dollars en matériaux achetés en 2022.

Services de rechange et distribution de pièces

Le segment des pièces et des services de Ford a généré 9,4 milliards de dollars de revenus en 2022.

Métrique de service du marché secondaire	Valeur 2022
Revenus de pièces et de services	9,4 milliards de dollars
Centres de service dans le monde	3,800+

Ford Motor Company (F) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées dans le monde

Ford exploite 56 installations de fabrication dans le monde en 2023, avec une présence significative dans:

Région	Nombre d'installations	Focus de fabrication primaire
États-Unis	24	Camions, VUS, véhicules électriques
Europe	13	Voitures de tourisme, véhicules commerciaux
Asie-Pacifique	12	Voitures compactes, multisegments
l'Amérique latine	7	Véhicules du marché régional

Solide réputation de marque et patrimoine

La valeur de la marque de Ford est estimée à 14,2 milliards de dollars en 2023, avec 120 ans d'historique de fabrication automobile.

Propriété intellectuelle dans les technologies automobiles

Portfolio de propriété intellectuelle de Ford:

• 8 900 brevets actifs à l'échelle mondiale
• 3 200 demandes de brevet en instance
• Zones technologiques clés: véhicule électrique, conduite autonome, systèmes de voitures connectées

L'effectif et talent d'ingénierie qualifiés

Statistiques de la main-d'œuvre en 2023:

Catégorie	Nombre d'employés
Total de la main-d'œuvre mondiale	173,000
Ingénieurs de R&D	17,300
Spécialistes de la technologie avancée	5,600

Réseau de concessionnaires étendus

Couverture du réseau du concessionnaire:

• Concessionnaires mondiaux totaux: 5 700
• Concessionnaires américains: 3200
• Concessionnaires internationaux: 2 500

Ford Motor Company (F) - Modèle d'entreprise: propositions de valeur

Ligne de véhicule diversifiée

Le portefeuille de véhicules de Ford en 2024 comprend:

Catégorie de véhicules	Nombre de modèles	Volume de production annuel
Camions	5 modèles	1 074 216 unités (2023)
SUVS	7 modèles	842 563 unités (2023)
Véhicules électriques	3 modèles	54 124 unités (2023)

Intégration technologique innovante

Les investissements technologiques de Ford comprennent:

• 11,4 milliards de dollars investis dans les infrastructures de véhicules électriques
• Système d'infodivertissement Sync 4 avec connectivité avancée
• Bluecruise Hands Free Driving Technology

Fiabilité et performance

Métriques de performance pour les modèles clés:

Modèle	Puissance	Couple
F-150 Raptor R	700 ch	640 lb-pi
Mustang GT	480 ch	415 lb-pi

Engagement de durabilité

Investissements électriques sur les véhicules et la durabilité:

• 50 milliards de dollars alloués au développement de véhicules électriques jusqu'en 2026
• Objectif pour atteindre la neutralité du carbone d'ici 2050
• 40% de la gamme de véhicules mondiaux pour être électrique d'ici 2030

Prix ​​compétitifs

Stratégie de tarification entre les segments de véhicules:

Catégorie de véhicules	Prix ​​de démarrage moyen	Position du segment de marché
Camions	$36,120	Prix ​​compétitifs
SUVS	$28,500	Gamme abordable
Véhicules électriques	$42,895	Prix ​​compétitif EV

Ford Motor Company (F) - Modèle d'entreprise: relations clients

Réseau de concessionnaires étendus

Ford exploite 3 042 concessionnaires aux États-Unis à partir de 2023. La société maintient une présence mondiale de concessionnaires dans plus de 190 pays.

Région	Nombre de concessionnaires
États-Unis	3,042
Europe	1,500
Chine	720

Plateformes de service client numérique

Les plateformes de service client numérique de Ford gèrent environ 2,5 millions d'interactions clients par an via les canaux en ligne.

• Application mobile FORDPASS avec 4,2 millions d'utilisateurs actifs
• Support client 24/7 en ligne
• Support de chat en direct disponible en 15 langues

Programmes de fidélité

Le programme de fidélité de Ford, Ford Blue Advantage, comprend 1,3 million de membres actifs en 2023.

Avantages du programme de fidélité	Pourcentage de membres
Répéter l'achat de rabais	15%
Récompenses de maintenance des services	12%

Configuration et achat en ligne

La plate-forme de vente en ligne de Ford a traité 215 000 achats de véhicules numériquement en 2023, ce qui représente 8,5% du total des ventes.

Assistance à la garantie et à la maintenance

Ford offre une garantie de base standard de 3 ans / 36 000 milles et une garantie de groupe motopropulseur à 5 ans / 60 000 milles.

• Temps de traitement des réclamations de garantie moyenne: 3,2 jours
• Évaluation de satisfaction du client pour les services de garantie: 87%
• Réseau national de 3 500 centres de services autorisés

Ford Motor Company (F) - Modèle d'entreprise: canaux

Réseaux de concessionnaires autorisés

Ford opère par le biais de 3 086 concessionnaires à travers les États-Unis à partir de 2023. Le réseau de concessionnaires mondiaux s'étend sur environ 10 000 emplacements dans le monde. Le volume des ventes de concessionnaires en 2022 a atteint 156,8 milliards de dollars.

Région	Nombre de concessionnaires	Volume des ventes (2022)
États-Unis	3,086	98,4 milliards de dollars
Europe	2,500	32,6 milliards de dollars
Asie-Pacifique	4,414	25,8 milliards de dollars

Plateforme de vente en ligne

La plate-forme de vente en ligne de Ford a généré 4,2 milliards de dollars de revenus de ventes numériques directs en 2022. Le site Web attire chaque mois 12,5 millions de visiteurs uniques.

• Taux de conversion des ventes numériques: 3,7%
• Options de configuration du véhicule en ligne: 47 modèles
• Valeur de transaction en ligne moyenne: 38 500 $

Application mobile pour les informations et services des véhicules

L'application mobile Ford Pass compte 5,2 millions d'utilisateurs mensuels actifs. Statistiques de téléchargement d'applications: 8,3 millions iOS et Android combinés téléchargements en 2022.

Plate-forme	Téléchargements d'applications	Utilisateurs actifs
ios	4,1 millions	2,6 millions
Androïde	4,2 millions	2,6 millions

Canaux de marketing numérique

Les dépenses de marketing numérique en 2022 ont totalisé 742 millions de dollars. Les abonnés des médias sociaux sur toutes les plateformes: 15,6 millions.

• Fonds Facebook: 6,8 millions
• Followers Instagram: 4,3 millions
• Abonnés YouTube: 2,5 millions
• Abonnés Twitter: 2 millions

Publicité traditionnelle et événements promotionnels

Les dépenses publicitaires traditionnelles en 2022 ont atteint 1,2 milliard de dollars. Participé à 87 émissions et événements automobiles majeurs à l'échelle mondiale.

Canal de publicité	Dépenser (2022)	Atteindre
Télévision	520 millions de dollars	245 millions de téléspectateurs
Imprimé	210 millions de dollars	68 millions de lecteurs
Radio	170 millions de dollars	112 millions d'auditeurs
Publicité extérieure	300 millions de dollars	92 millions d'impressions

Ford Motor Company (F) - Modèle d'entreprise: segments de clientèle

Consommateurs individuels

Ford cible les consommateurs individuels sur plusieurs segments de véhicules avec la ventilation du marché suivante:

Segment de véhicule	Part de marché (%)	Volume des ventes annuelles
Voitures de tourisme	12.3%	438 517 unités
SUVS	26.7%	950 326 unités
Camionnettes	35.4%	1 260 937 unités

Opérateurs de flotte commerciale

Le segment commercial de Ford se concentre sur les besoins spécifiques de l'industrie:

• Ventes totales de véhicules commerciaux: 782 450 unités
• Industries primaires servies:
  • Logistique
  • Construction
  • Services municipaux
  • Services de livraison

Propriétaires de petites et moyennes entreprises

La répartition ciblée du segment des entreprises ciblé:

Taille de l'entreprise	Préférence du véhicule	Ventes annuelles
Petites entreprises (1-50 employés)	Transit Connect, F-150	214 637 unités
Entreprises moyennes (51-500 employés)	Transit, F-250/350	386 215 unités

Performance et acheteurs de véhicules passionnés

Ventes du segment des performances de Ford:

• Ventes annuelles Mustang: 64 054 unités
• Part de marché des véhicules de performance: 8,6%
• Modèles clés:
  • Mustang GT
  • Shelby GT500
  • Bronco Raptor

Consommateurs soucieux de l'environnement

Segment des véhicules électriques et hybrides de Ford:

Type de véhicule	Ventes annuelles	Pénétration du marché
Véhicules entièrement électriques	51 243 unités	4.2%
Véhicules hybrides	98 672 unités	7.9%

Ford Motor Company (F) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Ford Motor Company a investi 7,1 milliards de dollars dans les frais de recherche et de développement en 2022.

Année	Dépenses de R&D
2022	7,1 milliards de dollars
2021	6,2 milliards de dollars
2020	5,8 milliards de dollars

Coûts de fabrication et de production

Les coûts de fabrication totaux de Ford en 2022 étaient d'environ 132,8 milliards de dollars.

• Volume de production de véhicules: 3,9 millions de véhicules en 2022
• Coût de production moyen par véhicule: 34 051 $
• Installations de fabrication mondiales: 56 usines dans le monde

Gestion mondiale de la chaîne d'approvisionnement

Les dépenses annuelles de la chaîne d'approvisionnement de Ford ont atteint 121,5 milliards de dollars en 2022.

Composant de chaîne d'approvisionnement	Coût annuel
Matières premières	58,3 milliards de dollars
Achat de composants	42,7 milliards de dollars
Logistique et transport	20,5 milliards de dollars

Dépenses de marketing et de vente

Les frais de marketing et de vente de Ford ont totalisé 4,6 milliards de dollars en 2022.

• Budget de marketing numérique: 1,2 milliard de dollars
• Dépenses publicitaires traditionnelles: 2,3 milliards de dollars
• Coûts de promotion des ventes: 1,1 milliard de dollars

Travail de main-d'œuvre et d'employée

Les coûts totaux de main-d'œuvre pour Ford en 2022 étaient de 23,4 milliards de dollars.

Catégorie des employés	Nombre d'employés	Compensation totale
Fabrication de travailleurs	56,000	12,6 milliards de dollars
Employés d'entreprise	31,000	7,8 milliards de dollars
Recherche et ingénierie	17,000	3 milliards de dollars

Ford Motor Company (F) - Modèle d'entreprise: Strots de revenus

Ventes de véhicules (voitures particulières, camions, VUS)

Ventes totales de véhicules de Ford 2023: 4 138 615 unités dans le monde

Catégorie de véhicules	Unités vendues (2023)	Revenus ($)
Camions de la série F	653,957	43,8 milliards de dollars
SUVS	1,234,567	35,6 milliards de dollars
Voitures de tourisme	412,345	12,4 milliards de dollars

Services de financement et de location

Revenus de crédit Ford pour 2023: 13,2 milliards de dollars

• Véhicules loués totaux: 342 876
• Paiement de location moyen: 589 $ / mois
• Contrats de financement total: 2,3 millions

Pièces et accessoires de rechange

Revenus de pièces de rechange en 2023: 4,7 milliards de dollars

Catégorie de produits	Revenus ($)
Pièces de performance	1,2 milliard de dollars
Pièces de rechange	2,5 milliards de dollars
Accessoires	1,0 milliard de dollars

Revenus de maintenance et de service

Revenus de service et d'entretien total: 8,9 milliards de dollars en 2023

• Services de garantie: 3,4 milliards de dollars
• Plans de services prolongés: 2,7 milliards de dollars
• Services de maintenance réguliers: 2,8 milliards de dollars

Ventes de véhicules électriques et de technologie

Revenus de véhicules électriques en 2023: 12,4 milliards de dollars

Modèle EV	Unités vendues	Revenus ($)
Mustang Mach-E	64,248	3,6 milliards de dollars
F-150 Lightning	24,765	5,2 milliards de dollars
Transit électronique	12,456	3,6 milliards de dollars

Ford Motor Company (F) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Ford Motor Company right now, late in 2025. It's a story of three distinct businesses, each with its own value proposition, all underpinned by a strong financial base and digital services.

The value proposition is segmented to address different customer needs, which is reflected in the financial performance of each unit.

Segment	Key Financial Metric (Q3 2025)	Value Driver
Ford Pro	EBIT: $2.0 billion on Revenue of $17.4 billion	Integrated commercial vehicles, software, and services for fleet uptime.
Ford Blue	EBIT: $1.5 billion	Reliable, high-margin ICE/Hybrid vehicles like the F-150 and Bronco.
Ford Model e	EBIT Loss: $1.4 billion	Next-generation, affordable EVs with a focus on cost parity with Chinese OEMs.

Ford Pro delivers durable profits by focusing on commercial customers. This segment generated an EBIT of $2.0 billion on revenue of $17.4 billion in the third quarter of 2025, with an EBIT margin of 11.4%. A key part of this value is the recurring revenue from software; paid software subscriptions reached 818,000 in Q3 2025, growing 8% sequentially. Software and physical services accounted for 17% of Ford Pro's EBIT on a trailing 12-month basis as of Q2 2025.

For the traditional lineup, Ford Blue provides the high-margin bedrock. This segment posted an EBIT of $1.5 billion in Q3 2025. The strength here is evident in product performance: F-Series sold 207,732 units in Q3, bringing its year-to-date total to 620,580 trucks. Furthermore, the electrified offerings within this segment are growing fast, with hybrid, PHEV, and BEV sales reaching 85,789 units in Q3, representing 15.7% of the total mix.

The Ford Model e segment's value proposition centers on future competitiveness. While it reported a third-quarter EBIT loss of $1.4 billion, the focus is on achieving cost parity with Chinese original equipment manufacturers (OEMs). The first vehicle on the new low-cost platform, expected to be a midsize electric pickup, is targeted to match the cost structure of Chinese OEMs building in Mexico. This segment is seeing volume acceleration, with wholesale volumes up 128% year-over-year in Q2 2025, driving revenue to $2.4 billion in that quarter.

Digital services are a cross-segment value driver, enhancing the ownership experience and creating high-margin revenue streams. This includes over-the-air (OTA) software updates and digital customization features. For instance, BlueCruise hands-free highway driving has now exceeded 7 million cumulative hours of use as of Q3 2025. In Q1 2025, paid subscriptions were up 20%, and telematics revenue per unit was up 40%.

Overall market presence remains significant, with Ford Motor Company reporting a strong US market share of 12.8% for the third quarter of 2025, as per the outline. This performance contributed to a record total company revenue of $50.5 billion in Q3 2025, up 9% year-over-year. The company maintained a robust balance sheet, ending Q3 with nearly $33 billion in cash and $54 billion in liquidity.

Here's a quick look at the digital service growth:

• Ford Pro paid software subs (Q3 2025): about 815,000.
• Ford Pro paid software subs (Q3 2025): up 30% year-over-year.
• BlueCruise cumulative hours (Q3 2025): exceeded 7 million.
• Q1 2025 telematics revenue per unit: up 40%.

Finance: draft 13-week cash view by Friday.

Ford Motor Company (F) - Canvas Business Model: Customer Relationships

You're looking at how Ford Motor Company keeps customers engaged across its diverse portfolio, which is a complex mix of traditional dealership reliance and aggressive digital transformation. The relationship strategy clearly segments between commercial and retail customers, but the digital thread, FordPass, ties much of it together.

Dedicated Ford Pro account managers for commercial fleets.

Ford Pro's relationship with commercial customers is heavily data-driven, moving beyond just vehicle sales to focus on fleet productivity and uptime. This is supported by the Ford Pro Intelligence software platform. As of the third quarter of 2025, Ford Pro had about 815,000 active paid software subscriptions, marking a 30% increase year over year. This focus on software and services is a major revenue driver; in 2024, Ford Pro generated $9 billion in earnings on nearly $67 billion in revenue, achieving a 13.5% margin. The goal is to use data to create a different relationship with the customer, driving share of wallet through services.

Traditional dealer-based sales and service model.

The backbone of Ford Motor Company's customer service remains the dealer network, which is increasingly offering mobile and remote support options. Dealers provided over 503,822 Mobile Service experiences in the first quarter of 2025, a 14.5% increase from the prior year. By the third quarter of 2025, dealers had completed over 950,000 remote service experiences in that quarter alone. The U.S. Mobile Service fleet itself grew to more than 4,200 units, up 12% year-over-year as of Q3 2025. Overall, Ford delivered 1.8 million service experiences in the first half of 2025.

Digital engagement via FordPass and connected vehicle services.

Digital engagement is strong, with the FordPass app boasting 12 million monthly active users, representing an adoption rate of 91 percent among compatible vehicles. This app acts as a key digital bridge for owners, allowing remote functions and serving as the path for upselling connected services like BlueCruise. Customer usage of BlueCruise, the hands-free highway driving technology, exceeded 7 million cumulative hands-free highway hours by the end of the third quarter of 2025.

Loyalty programs and repeat purchasing of F-Series and other core models.

Loyalty is heavily reinforced by the success of core models, particularly the F-Series truck line. Through the first nine months of 2025, Ford Motor Company clocked 620,580 F-Series deliveries, an improvement of 12.7% year-to-date. The F-Series sold 207,732 units in the third quarter of 2025, up 4.7% from Q3 2024. While the F-Series drives loyalty, the Maverick pickup is attracting new customers; it recorded a third-quarter record with 34,848 sales, and nearly 60% of Maverick buyers are new to Ford.

The relationship strength across key segments is quantified below:

Relationship Metric	Value/Amount	Period/Context
FordPass Monthly Active Users	12 million	Late 2025
Ford Pro Paid Software Subscriptions	About 815,000	Q3 2025 (Up 30% Y/Y)
F-Series Year-to-Date Sales	620,580 units	First Nine Months of 2025
Total Service Experiences	1.8 million	First Half of 2025
BlueCruise Cumulative Hours Driven	Exceeded 7 million hours	End of Q3 2025

Direct-to-consumer model exploration for certain EV sales.

Ford Motor Company continues to explore digital transaction models, especially for its electric vehicle lineup, though specific D2C sales volume figures aren't publicly detailed in the same way as traditional sales. The digital platforms, including FordPass, are explicitly noted as channels where transactions for services like BlueCruise can happen. Furthermore, digital platforms allow customers to build and price vehicles and arrange delivery, meeting the preference of shoppers who value convenience and transparency.

Ford Motor Company (F) - Canvas Business Model: Channels

You're looking at how Ford Motor Company gets its products and services to the customer base as of late 2025. It's a mix of traditional brick-and-mortar, specialized sales forces, and digital delivery, which is key for their software-defined vehicle strategy.

The primary physical touchpoint remains the dealer network, though it's been actively streamlined. Ford Motor had only about 9,000 dealerships globally by the end of fiscal year 2024, a reduction of nearly 25% from 2014 levels, as the company focused on fewer, larger locations. The U.S. network consists of over 3,100 Ford and Lincoln dealerships combined. Specifically, there were 479 Lincoln dealerships in the United States as of March 12, 2025.

For commercial customers, the Ford Pro sales force is the dedicated channel. This focus is paying off in revenue and software adoption. Ford Pro generated $18.8 billion in revenue in the second quarter of 2025, marking a 10.6% year-over-year increase. Wholesale units for the division rose 14.4% year-over-year to 429,000 units in Q2 2025. The installed base of Ford Pro paid software subscriptions reached about 815,000 by the third quarter of 2025, which was up 30% year-over-year.

The digital and service channels are growing rapidly, especially for the commercial segment and vehicle maintenance. The Ford Pro Intelligence software platform had approximately 674,000 active subscriptions at the end of the first quarter of 2025. Also, the U.S. Mobile Service fleet expanded to more than 4,200 units, a 12% year-over-year growth. In the third quarter of 2025 alone, dealers completed over 950,000 remote service experiences.

Online configuration and ordering via Ford.com is an active channel, although not all models are fully available for direct digital ordering; for instance, some 2025 F-150s require contacting a dealer to order. The platform allows customers to sign in for easier vehicle and accessories shopping and order tracking.

Vehicle financing and leasing are channeled through Ford Credit, which continues to be a strong contributor to overall earnings. Ford Credit reported third-quarter Earnings Before Taxes (EBT) of $631 million, which was a 16% increase compared to the prior year. The lease share of retail sales increased to 18% in the third quarter of 2025, up from 10% in the second quarter. Total Net Receivables for Ford Credit increased by $3.5 billion year-over-year in Q3 2025, with Net Investment in Operating Leases growing by $3.8 billion year-over-year.

Software delivery is increasingly a direct-to-vehicle channel. Ford has delivered over 63 million Over-the-Air (OTA) updates in total, with 9.5 million delivered just in the first quarter of 2025. The company has a stated goal to have 33 million vehicles capable of receiving OTA technology by 2028.

Here's a quick look at some key channel metrics as of late 2025:

Channel Metric	Value/Amount	Period/Context
Ford Pro Paid Software Subscriptions	818,000	Q3 2025 (Sequential Growth)
Ford Pro Q2 2025 Revenue	$18.8 billion	Q2 2025
Ford Credit Q3 2025 EBT	$631 million	Q3 2025
Ford OTA Updates Delivered	9.5 million	Q1 2025
U.S. Ford & Lincoln Dealerships	Over 3,100	As of late 2025

The utilization of these channels shows clear strategic direction:

• Global dealership count targeted for reduction to nearly 50% of 2014 levels by 2025.
• Ford Pro connected commercial vehicles in operation exceeded 5 million as of Q1 2025.
• Ford Credit lease share reached 18% of retail sales in Q3 2025.
• The company is actively pushing software updates, with 9.5 million delivered in Q1 2025.
• U.S. Mobile Service fleet grew 12% year-over-year to over 4,200 units.

Ford Motor Company (F) - Canvas Business Model: Customer Segments

You're mapping out Ford Motor Company's customer base as of late 2025, and it's clear the business is segmenting its approach to align with the three distinct operating units: Ford Pro, Ford Blue, and Ford Model e. This segmentation is critical because the financial performance across these groups varies wildly, so understanding who is buying what dictates capital allocation.

Commercial Fleets (Ford Pro) represent the most lucrative segment right now. This division blends vehicle sales, services, and software into a single ecosystem for commercial clients, and it's definitely the company's biggest growth engine. For the third quarter of 2025, Ford Pro delivered an EBIT of $2 billion on revenues of $17.4 billion, which is a 9.4% year-over-year rise in EBIT, with margins holding above 11%. Looking at the second quarter, the revenue was even higher at $18.8 billion, up 10.6% year-over-year, with an EBIT margin of 12.3%. This strength is underpinned by market dominance; Ford remains number one in commercial vehicles, with its Class 1-7 truck and van share rising to 43% in the U.S. through July 2025. The Transit van alone saw Q3 sales of 42,503 units, a 32.3% jump.

The stickiness of the Ford Pro segment comes from digital integration. Paid software subscriptions are a key high-margin recurring revenue stream. In the third quarter of 2025, these subscriptions hit 818,000, an 8% sequential increase. This follows the Q2 figure of more than 750,000 active subscriptions, which was already a more than 20% year-over-year growth. Software and physical services contributed 17% of Ford Pro's trailing 12-month EBIT as of Q2 2025. Honestly, this ecosystem approach is what keeps fleet customers locked in.

Traditional Consumers (Ford Blue) are the backbone for the internal combustion engine (ICE) and hybrid sales, and this division is a profitable powerhouse. Ford Blue was projected to earn between $3.5 billion and $4 billion in 2025. In the second quarter, it reported $661 million in EBIT, driven by profitable market share gains. The truck segment is the cornerstone here, with the F-Series continuing its dominance. Year-to-date through Q3 2025, F-Series sales reached 620,580 units, up 12.7% year-to-date, putting it on pace for its 49th straight year as America's best-selling truck. The smaller Maverick is also a huge draw for new customers; nearly 60% of its buyers are new to Ford. Maverick YTD sales hit 120,904 units, up 10.9%.

The hybrid offerings under Ford Blue are also seeing significant uptake, acting as a bridge for many buyers. Total electrified vehicles (hybrid, PHEV, BEV) represented 15.7% of Ford's Q3 2025 sales mix, with year-to-date electrified sales reaching 242,298 units, a 16.5% increase. The F-150 Hybrid posted 22,212 sales in Q3 alone.

Here's a quick look at the performance of key Ford Blue retail vehicles through the third quarter of 2025:

Vehicle/Segment	Q3 2025 Sales Volume	Year-to-Date (YTD) Sales Volume	Year-over-Year (YoY) Change
F-Series Trucks (Total)	207,732	620,580	+4.7% (Q3) / +12.7% (YTD)
Maverick (Total)	34,848	120,904	Record Q3 / +10.9% (YTD)
Bronco Family	68,681	N/A	+11.9% (Q3)
Explorer (3-Row SUV)	55,000	160,929	+33.3% (Q3) / Strongest since 2018 (YTD)

EV Early Adopters (Ford Model e) are a segment Ford is actively trying to make profitable, though it still incurs significant losses. In the first quarter of 2025, the Model e division reported an EBIT loss of $849 million, an improvement from the $1.3 billion loss in Q1 2024. Revenue for the division in Q1 2025 was $1.2 billion, a massive leap from just $0.1 billion a year prior, driven by sales growth. Q1 2025 EV sales totaled 31,000 units, a 213% increase over the 10,000 units sold in Q1 2024. By Q3 2025, pure electric vehicle sales hit a new quarterly record of 30,612 units, up 30.2%.

The iconic models are leading this charge. The Mustang Mach-E achieved its best-ever quarterly sales at 20,177 units in Q3 2025, up 50.7%, and the F-150 Lightning delivered a Q3 record of 10,005 pickups, up 39.7%. Still, the segment reported a Q2 2025 EBIT loss of $1.3 billion. Ford is focused on cost reduction, with new, lower-cost EVs expected to reach profitability within a year of showroom arrival.

The final group, Value-Focused Buyers, is driving a strategic pivot within Ford Model e. Facing slowing demand for large, high-cost EVs and competition from lower-cost players, Ford is shifting its roadmap. The company is developing a new, highly efficient EV platform designed to cut costs and support multiple vehicle styles for both retail and commercial customers. The first vehicle off this platform is expected to be a mid-size electric pickup launching in 2027, specifically designed to cater to customers seeking more utility and range for their money. Ford's stated goal is to offer a range of electrification options, including lower prices, to speed customer adoption.

This focus on affordability is a direct response to market dynamics, as today's EV buyers are more cost-conscious than the early adopters were. The company is realigning battery sourcing, including bringing some production to the U.S. to qualify for Inflation Reduction Act benefits and using lower-cost Lithium Iron Phosphate (LFP) batteries in future models.

Ford Motor Company (F) - Canvas Business Model: Cost Structure

You're looking at the major drains on Ford Motor Company's cash flow as they push through this massive transformation. The cost structure is heavily weighted toward future-proofing the business, meaning big upfront spending now for potential returns later. Honestly, it's a balancing act between funding the EV future and maintaining the profitable ICE (internal combustion engine) business, Ford Blue.

The capital allocation for expansion remains substantial. Ford Motor Company projected its high capital expenditures (CapEx) for fiscal year 2025 to be approximately $9 billion. This spending is crucial for the ongoing pivot, even as the company strategically shifts some resources away from certain pure EV programs toward the Ford Pro commercial segment.

A significant portion of that CapEx is tied up in the EV battery vertical integration efforts. Ford Motor Company is focused on securing a competitive battery cost structure, which involves major manufacturing investments. For instance, the BlueOval SK joint venture's Kentucky 1 plant is set to manufacture cells for the E-Transit and F-150 Lightning starting in mid-2025, aiming for significant cost improvements. Furthermore, the company is developing a new, low-cost EV platform, with a new $3 billion battery factory in Marshall, Michigan, planned to begin building lithium iron phosphate (LFP) cells in 2026 to achieve lower North American battery cell costs.

Trade policy creates a direct, measurable headwind to costs. For the full-year 2025 guidance, Ford anticipates a net tariff-related headwind of about $1 billion, which is an improvement from earlier estimates of $2 billion, reflecting recovery actions taken by the company. This impact comes from duties on imported vehicles and components, even with Ford's strong domestic manufacturing base.

Fixed costs are dominated by the global manufacturing footprint and the obligations to its unionized workforce. The new UAW labor agreement, finalized in late 2023, is a major long-term cost factor. This deal is estimated to cost Ford Motor Company roughly $8.8 billion through its duration, which expires in April 2028. The projection is that this agreement will add about $900 in labor costs per vehicle by 2028, which Ford is working to offset through productivity gains and other expense reductions.

Finally, the day-to-day running of the business-Marketing, Sales, and Administrative (MS&A) expenses-is also considerable. For the twelve months ending September 30, 2025, Ford Motor Company's SG&A expenses were reported at $21.824 billion. Looking at the most recent quarter, the Selling, General, and Administrative (SG&A) expense for the quarter ending September 30, 2025, was $2.74 billion.

Here's a quick look at some of these key cost drivers for 2025:

Cost Category	Financial Number (2025)	Source Context
Projected Capital Expenditures (CapEx)	$9 billion	Full-year projection for investment.
Net Tariff Headwind (Estimated)	$1 billion	Revised full-year net impact estimate.
SG&A Expenses (TTM ending Sep 30, 2025)	$21.824 billion	Trailing twelve months Selling, General, and Administrative.
SG&A Expense (Q3 2025 Quarter)	$2.74 billion	Selling, General, and Administrative expense for the quarter ending Sep 30, 2025.
UAW Contract Cost (Total through 2028)	$8.8 billion	Total estimated cost of the new labor agreement.
Projected Labor Cost Increase Per Vehicle	$900	Estimated increase in labor cost per vehicle by 2028.

The company is actively trying to manage these fixed and variable costs through productivity improvements and strategic capital reallocation. You can see the pressure points clearly when you map out these large figures.

Ford Motor Company (F) - Canvas Business Model: Revenue Streams

You're looking at the core ways Ford Motor Company brings in cash as of late 2025, and honestly, it's a story of three distinct engines running at different speeds. The revenue streams are clearly segmented, reflecting the ongoing, complex transformation under the Ford+ plan.

The largest component remains vehicle sales, split across the Ford Blue and Ford Model e divisions. Ford Blue, handling the traditional Internal Combustion Engine (ICE) and Hybrid vehicles, continues to be the bedrock of immediate profitability. Ford Model e, the electric vehicle unit, is still driving significant revenue growth, though it operates at a substantial loss as it scales investment for future generations of EVs.

The high-margin commercial side, Ford Pro, is definitely the profit engine right now. This segment captures revenue not just from selling vans and trucks, but increasingly from the attached services. Ford Pro delivered an Q3 EBIT of $2.0 billion on $17.4 billion in revenue, achieving a healthy 11.4% margin in the third quarter. That durability is key. This segment's success is directly tied to recurring revenue streams.

Speaking of recurring revenue, subscription revenue from Ford Pro telematics is a growing piece of the pie. Ford reported that paid software subscriptions grew sequentially by 8% in Q3 2025, reaching over 818,000 paid subscribers. That's high-margin, sticky revenue built on top of their commercial vehicle sales.

Financial services revenue from Ford Credit also provides a steady contribution. For the third quarter of 2025, Ford Credit reported earnings before taxes (EBT) of $631 million, which was a 16% increase compared to the prior year. This stream supports vehicle sales by offering financing and leasing options directly to customers.

Here's a quick look at how the main operational segments stacked up financially in Q3 2025, which helps you see where the profit is actually landing:

Revenue Stream Segment	Q3 2025 Revenue (Billions USD)	Q3 2025 EBIT (Billions USD)
Ford Pro	$17.4	$2.0
Ford Blue	Not explicitly stated	$1.5
Ford Model e	$1.8	Loss of $1.4
Ford Credit (EBT)	$3.349 (Total Revenue)	$0.631 (EBT)

Overall, the total company revenue hit a record $50.5 billion in Q3 2025. However, external shocks, like the Novelis fire, have tempered expectations for the full year. Consequently, the full-year 2025 adjusted EBIT guidance was revised downward to be between $6.0 billion and $6.5 billion. This guidance range reflects the absorption of significant headwinds, including an estimated $1.5 billion to $2.0 billion EBIT headwind in the fourth quarter alone from the supplier fire.

To summarize the key revenue drivers and their recent performance, you can see the mix:

• Vehicle sales revenue from Ford Blue (ICE/Hybrid) is stable and profitable.
• Ford Model e revenue grew 50% year-over-year to $1.8 billion in Q3 2025.
• Ford Pro commercial revenue reached $17.4 billion in Q3 2025.
• Recurring software revenue from telematics is scaling rapidly, hitting 818,000 paid subscribers.
• Ford Credit contributed $631 million in EBT in the third quarter.

Finance: draft 13-week cash view by Friday.