Guess ', Inc. (GES): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde fascinant de Guess ', Inc. (GES), une puissance de la mode qui a révolutionné l'industrie des vêtements avec son modèle commercial innovant. Du denim tendance aux accessoires de pointe, Deviness a magistralement conçu une approche stratégique qui mélange la créativité, la portée mondiale et la conception centrée sur le consommateur. Cette exploration de leur canevas de modèles commerciaux révèle comment la marque a réussi à naviguer dans le paysage de la mode compétitif, créant un écosystème dynamique qui relie l'expérience du design, du marketing et des consommateurs de manière qui continue de captiver les passionnés de la mode adulte dans le monde.

Guess ', Inc. (GES) - Modèle commercial: partenariats clés

Fournisseurs stratégiques pour la fabrication de vêtements et d'accessoires

Devinez 'maintient des partenariats de fabrication stratégiques dans plusieurs pays:

Pays	Partenariat de fabrication	Pourcentage de production
Chine	Li & Fung Limited	37%
Vietnam	Réseau d'approvisionnement mondial	28%
Bangladesh	Partenaires textiles mondiaux	18%
Cambodge	Alliance de fabrication d'Asie du Sud-Est	12%
Indonésie	Consortium de production textile	5%

Partenaires de vente au détail et grands magasins

Devinez les canaux de distribution de vente au détail principaux incluent:

• Macy's (172 emplacements dédiés en magasin)
• Nordstrom
• Bloomingdale
• Dillard

Plates-formes de commerce électronique

Partenariats de vente au détail en ligne:

• Amazon (présence du marché)
• Zapon
• ASOS
• Zalando

Accords de licence

Partenariats actuels de licence de créateurs de mode:

Designer / marque	Type d'accord	Durée
Georges Marciano	Contrat de licence de co-fondateur	Perpétuel
Karl Lagerfeld	Partenariat de collecte limité	2022-2025

Réseaux de distribution mondiaux

Partenariats de distribution internationaux:

• DHL Global Forwarding
• Solutions de chaîne d'approvisionnement UPS
• Kuehne + Nagel International AG

Guess ', Inc. (GES) - Modèle commercial: activités clés

Conception et développement de vêtements de mode

Au cours de l'exercice 2023, Guess ', Inc. a investi 47,3 millions de dollars dans la conception et le développement de produits. La société maintient des centres de conception dans:

Emplacement	Focus de conception
Los Angeles, Californie	Vêtements en denim et de style de vie
New York	Recherche de mode et de tendance
Paris, France	Tendances de la mode européenne

Marketing et promotion de la marque

Les dépenses de marketing pour Guess ', Inc. au cours de l'exercice 2023 ont atteint 82,6 millions de dollars. Les principales stratégies de marketing comprennent:

• Campagnes de médias sociaux
• Ambassadeurs de la marque de célébrités
• Publicité numérique
• Sponsors de la semaine de la mode

Gestion des magasins de détail

Au 31 décembre 2023, devinez 'opéré:

Type de magasin	Nombre de magasins
Magasins de détail (dans le monde)	1,074
Magasins de détail en Amérique du Nord	487
Magasins de détail sur les marchés internationaux	587

Maintenance de la plate-forme de commerce électronique

Les ventes de commerce électronique pour Guess ', Inc. au cours de l'exercice 2023 ont totalisé 486,2 millions de dollars, ce qui représente 32,5% du total des revenus de l'entreprise. La société entretient des plateformes de commerce électronique dédiées dans:

• États-Unis
• Canada
• Europe
• Asie-Pacifique

Chaîne d'approvisionnement et gestion des stocks

Devinez 'maintient 6 centres de distribution primaires dans le monde, avec une valeur d'inventaire totale de 362,5 millions de dollars au 31 décembre 2023. Fabrication de l'approvisionnement de la fabrication:

Région	Pourcentage de production
Chine	42%
Bangladesh	23%
Vietnam	18%
Autres pays	17%

Guess ', Inc. (GES) - Modèle commercial: Ressources clés

Forte reconnaissance de la marque dans l'industrie de la mode

Guess ', Inc. a déclaré un chiffre d'affaires total de marque de 2,44 milliards de dollars au cours de l'exercice 2023. La présence de la marque mondiale dans plus de 100 pays avec plus de 1 078 magasins de détail dans le monde.

Métrique de la marque	Valeur
Total des magasins de vente au détail	1,078
Pays ayant une présence de marque	100+
Revenu total de la marque (FY 2023)	2,44 milliards de dollars

Conception étendue et équipes créatives

Composition de l'équipe de conception: Environ 500 professionnels de la conception et créatifs dans des emplacements mondiaux.

• Centres de conception à Los Angeles, New York et Paris
• Investissement annuel dans l'innovation de conception: 45 millions de dollars
• Expérience moyenne de l'équipe de conception: plus de 12 ans

Relations de fabrication mondiales

Réseau de fabrication couvrant 15 pays avec 42 partenaires de fabrication primaires.

Métrique manufacturière	Valeur
Nombre de pays manufacturiers	15
Partenaires de fabrication primaires	42
Dépenses de fabrication annuelles	1,2 milliard de dollars

Infrastructure de vente au détail et en ligne

Plateforme de vente omnicanal avec une présence de vente au détail numérique et physique robuste.

• Plateformes de commerce électronique dans 25 pays
• Revenus de vente numérique: 612 millions de dollars (FY 2023)
• Téléchargements d'applications mobiles: 3,2 millions

Portefeuilles de propriété intellectuelle et de conception

Portfolio complet de la propriété intellectuelle avec des investissements de conception importants.

Métrique IP	Valeur
Marques enregistrées	87
Brevets de conception actifs	52
Investissement annuel de R&D	38 millions de dollars

Guess ', Inc. (GES) - Modèle d'entreprise: propositions de valeur

Vêtements à la mode et élégants pour les jeunes adultes

Deviner 'Target démographique est principalement des enfants de 18 à 35 ans, avec 62% de leur clientèle dans cette tranche d'âge. Les prix moyens des prix du produit varient de 49 $ à 199 $.

Catégorie de produits	Prix ​​moyen	Part de marché
Vêtements pour femmes	$79	38%
Vêtements pour hommes	$69	32%
Accessoires	$45	20%

Accessoires denim et de mode de haute qualité

Le denim représente 45% des revenus totaux du produit de Guess, les ventes annuelles en denim atteignant 412 millions de dollars en 2023.

• Prix ​​moyen de jean en denim: 98 $
• Ventes annuelles de produits en denim: 412 millions de dollars
• Part de marché en denim: 7,2% dans le segment de la mode contemporaine

Mode de luxe abordable

Positionnement dans le segment de luxe abordable avec des marges brutes de 38,7% en 2023.

Segment des prix	Contribution des revenus
Entrée Luxury	52%
Luxe de milieu de gamme	35%
Luxe haut de gamme	13%

Plage de produits diversifiée dans plusieurs catégories

Répartition du portefeuille de produits pour 2023:

• Vêtements: 65%
• Accessoires: 22%
• Chaussures: 8%
• Montres: 5%

Image de marque contemporaine et jeune

Mesures d'engagement des médias sociaux en 2023:

Plate-forme	Abonnés	Taux d'engagement
Instagram	4,2 millions	3.7%
Tiktok	1,8 million	5.2%
Facebook	2,9 millions	2.1%

Guess ', Inc. (GES) - Modèle d'entreprise: relations clients

Engagement des médias sociaux

Depuis 2024, Deviness `` maintient une présence active sur les réseaux sociaux sur plusieurs plateformes:

Plate-forme	Abonnés	Taux d'engagement
Instagram	4,2 millions	3.7%
Facebook	1,8 million	2.1%
Tiktok	750,000	5.2%

Programme de fidélité et marketing personnalisé

Devinez les mesures du programme de fidélité:

• Membres du programme de fidélité totale: 2,5 millions
• Dépenses annuelles moyennes par fidélité Membre: 345 $
• Taux d'achat répété: 62%

Expériences d'achat en ligne interactives

Performance de la plate-forme numérique:

Métrique	Valeur
Téléchargements d'applications mobiles	1,3 million
Taux de conversion en ligne	4.2%
Temps moyen sur le site Web	4 minutes 37 secondes

Assistance du service à la clientèle

Performances des canaux de service client:

• Temps de réponse moyen: 2,5 heures
• Évaluation de satisfaction du client: 88%
• Canaux de support: chat en direct, e-mail, téléphone, médias sociaux

Assistance au style personnalisé en magasin

Métriques de l'expérience client en magasin:

Métrique	Valeur
Total des magasins de vente au détail	1,100
Magasins offrant un style personnel	625
Temps de consultation de style moyen	45 minutes

Guess ', Inc. (GES) - Modèle commercial: canaux

Magasins de détail appartenant à l'entreprise

En 2023, Guess a exploité 1 074 magasins de détail dans le monde, dont 485 magasins en Amérique du Nord. La société a maintenu 389 magasins de détail sur les marchés internationaux.

Type de magasin	Nombre de magasins	Distribution géographique
Magasins de détail	1,074	Amérique du Nord, Europe, Asie, Amérique latine
Magasins nord-américains	485	États-Unis et Canada
Magasins internationaux	389	Marchés mondiaux en dehors de l'Amérique du Nord

Site Web de commerce électronique en ligne

Guess.com a généré environ 635,2 millions de dollars de ventes en ligne directes aux consommateurs au cours de l'exercice 2023, ce qui représente 30,4% du total des revenus de l'entreprise.

Partenaires de vente au détail tiers

Devinez les produits distribués via plusieurs canaux en gros, notamment:

• Grands magasins
• Détaillants spécialisés
• Partenaires de franchise internationale

Canal de gros	Pourcentage de revenus
Grands magasins	22.5%
Détaillants spécialisés	18.3%
Franchises internationales	12.7%

Application de magasinage mobile

Devinez que les téléchargements d'applications mobiles ont atteint 2,1 millions d'utilisateurs en 2023, avec une croissance de 45% d'une année à l'autre des transactions de commerce mobile.

Plateformes de médias sociaux

Guess a maintenu une présence importante sur les réseaux sociaux sur toutes les plateformes:

• Instagram: 4,2 millions d'abonnés
• Facebook: 3,7 millions d'abonnés
• Tiktok: 1,5 million de followers

Plate-forme	Abonnés	Taux d'engagement
Instagram	4,200,000	3.2%
Facebook	3,700,000	2.7%
Tiktok	1,500,000	4.5%

Guess ', Inc. (GES) - Modèle d'entreprise: segments de clientèle

Consommateurs de mode pour jeunes adultes

Tranche d'âge: 18-34 ans

Ventilation démographique	Pourcentage
18-24 ans	42%
25-34 ans	58%

Milléniaux conscients de la mode

Caractéristiques clés du segment de clientèle du millénaire devine:

• Dépenses de mode annuelles: 1 242 $ par individu
• Taux d'engagement numérique: 73% de préférence d'achat en ligne
• Influence des médias sociaux: 65% influencés par les tendances de la mode Instagram

Démographique à revenu moyen

Tranche de revenu	Pourcentage cible
$50,000 - $75,000	38%
$75,000 - $100,000	27%

Marchés urbains et suburbains

Distribution du marché:

• Marchés urbains: 62% de la clientèle
• Marchés de banlieue: 38% de la clientèle

Antariens internationaux de la mode

Région géographique	Part de marché
Amérique du Nord	52%
Europe	28%
Asie-Pacifique	15%
l'Amérique latine	5%

Guess ', Inc. (GES) - Modèle d'entreprise: Structure des coûts

Frais de fabrication et de production

Pour l'exercice 2023, Guess ', Inc. a déclaré le coût total des marchandises vendues (COG) de 827,4 millions de dollars. La rupture des dépenses de fabrication de l'entreprise comprend:

Catégorie de dépenses	Montant (en millions)
Coût des matières premières	$412.3
Coûts de main-d'œuvre	$215.6
Fabrication des frais généraux	$199.5

Coûts de marketing et de publicité

Guess ', Inc. a alloué 146,7 millions de dollars aux dépenses de marketing et de publicité au cours de l'exercice 2023, ce qui représente environ 6,5% des revenus totaux.

• Dépenses en marketing numérique: 62,3 millions de dollars
• Publicité traditionnelle: 48,9 millions de dollars
• Campagnes promotionnelles: 35,5 millions de dollars

Opérations de magasin de détail

Les dépenses opérationnelles des magasins de détail pour Guess ', Inc. en 2023 ont totalisé 312,5 millions de dollars, ce qui comprend:

Dépenses opérationnelles	Montant (en millions)
Coûts de location au détail	$156.2
Entretien des magasins	$87.6
Services publics et services	$68.7

Salaires et avantages sociaux des employés

La rémunération totale des employés pour Guess ', Inc. au cours de l'exercice 2023 était de 389,6 millions de dollars.

• Salaires de base: 267,4 millions de dollars
• Bonus de performance: 58,3 millions de dollars
• Prestations de santé et de retraite: 63,9 millions de dollars

Investissements technologiques et infrastructures numériques

Guess ', Inc. a investi 54,2 millions de dollars dans la technologie et les infrastructures numériques en 2023.

Catégorie d'investissement technologique	Montant (en millions)
Développement de la plate-forme de commerce électronique	$22.7
Améliorations de la cybersécurité	$12.5
Technologie de marketing numérique	$19.0

Guess ', Inc. (GES) - Modèle d'entreprise: Strots de revenus

Ventes de magasins de détail

Depuis l'exercice 2023, devinez les revenus nets totaux de 2,44 milliards de dollars. Les ventes de magasins de détail ont contribué de manière significative à ce chiffre.

Type de magasin	Nombre de magasins	Revenus estimés
Devinez les magasins de détail (Amérique du Nord)	387	812 millions de dollars
Devinez les magasins de détail (internationaux)	521	645 millions de dollars

Transactions de commerce électronique en ligne

Les ventes numériques représentaient environ 22% du total des revenus nets au cours de l'exercice 2023.

• Revenus en ligne: 537 millions de dollars
• Taux de croissance du commerce électronique: 8,3% d'une année à l'autre

Distribution de gros

Les canaux de gros sont restés une source de revenus critique pour deviner ».

Canal de gros	Contribution des revenus
Grands magasins	412 millions de dollars
Détaillants spécialisés	328 millions de dollars

Ventes du marché international

Les marchés internationaux ont considérablement contribué à deviner les revenus.

Région	Revenu	Pourcentage du total des revenus
Europe	524 millions de dollars	21.5%
Asie	276 millions de dollars	11.3%
Amériques (à l'exclusion)	186 millions de dollars	7.6%

Licence et partenariats de marque

Les revenus de licence ont fourni une source de revenus supplémentaire.

• Revenu total des licences: 42 millions de dollars
• Nombre d'accords de licence actifs: 17

Guess', Inc. (GES) - Canvas Business Model: Value Propositions

Accessible premium fashion with a distinctive, American-European aesthetic.

• The core brand built its foundation on an innovative yet understated New York aesthetic with a strong expertise in denim, blending traditional craftmanship with modern cultural references.
• The company's global footprint spans approximately 100 countries as of November 2, 2024.
• For the third quarter of fiscal year 2026, ended November 1, 2025, total net revenue was $791 Million, up 7% in U.S. dollars.
• The adjusted operating margin for the third quarter of fiscal year 2026 was 4.7%.

Diversified product offering across multiple lifestyle categories.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection that includes:

• Contemporary apparel
• Denim
• Handbags
• Watches
• Eyewear
• Footwear

Product Category/Segment	Fiscal Year 2025 Net Revenue Change (USD)	Fiscal Year 2025 Operating Margin
Total Net Revenue	8% increase	N/A
Licensing Segment	N/A	93.0%
Americas Retail Segment	N/A	1.0%

Multi-brand portfolio (rag & bone, GUESS JEANS) for varied price points.

The portfolio expansion includes the integration of rag & bone and the development of the GUESS JEANS line.

• rag & bone contributed to a 79% surge in Americas Wholesale revenue in Q3 2025.
• rag & bone generated unaudited annual revenue of approximately $250 Million in 2023.
• The company contributed $57.1 Million toward the purchase of rag & bone operating assets on April 2, 2024.
• GUESS JEANS launched a dedicated eyewear collection in partnership with Marcolin in late 2025.

Commitment to product excellence and local market needs.

• The GUESS JEANS line is specifically committed to sustainability, expanding into new territories like eyewear.
• The company directly operated 1,057 retail stores in Europe, the Americas, and Asia as of November 2, 2024.
• GUESS JEANS opened its first four-story flagship store in Asia, in Tokyo, in July 2025.
• Europe remains a key engine, showing strong wholesale momentum, with its operating margin at 9.5% in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Guess', Inc. (GES) - Canvas Business Model: Customer Relationships

You're looking at how Guess?, Inc. connects with its buyers as of late 2025. The focus is clearly on merging the physical and digital worlds to keep the brand relevant.

Customer-centric omni-channel experience

Guess?, Inc. is driving its customer experience through an integrated omni-channel approach. The company directly operated 1,074 retail stores across Europe, the Americas, and Asia as of May 3, 2025. For the full fiscal year 2025, total net revenue reached $3.00 billion, an increase of 8% year-over-year. In Europe, retail comparable sales, which include e-commerce, saw a 3% increase in U.S. dollars for the full fiscal year 2025. Specifically in the fourth quarter of fiscal 2025, the inclusion of e-commerce sales positively impacted the retail comparable sales percentage by 1% in U.S. dollars.

Metric	Value (As of Latest 2025 Data Point)	Reporting Period/Date
Total Net Revenue	$3.00 billion	Fiscal Year 2025 (Ended Feb 1, 2025)
Europe Retail Comparable Sales (incl. e-commerce) Growth	3%	Full Fiscal Year 2025
Directly Operated Retail Stores	1,074	May 3, 2025
Q4 FY2025 E-commerce Impact on Retail Comp Sales	1% Positive Impact (USD)	Q4 Fiscal 2025

Personalized marketing via the Customer 360 CRM platform

The foundation of personalized marketing is data centricity, which Guess?, Inc. addresses using Salesforce Customer 360. This system aims to provide a single customer view by breaking down information silos across physical and digital channels. Associates use insights from this platform, including cross-channel purchase history and loyalty status, to forge stronger customer relationships. The industry context shows that 81% of organizations are expected to use AI-powered CRM systems in 2025.

• Empowers associates with insights beyond transactional data.
• Helps reduce the time and effort needed to fix customer problems.
• Enables cross-selling and upselling opportunities.
• Supports the goal of driving stronger e-commerce sales.

Brand engagement through celebrity and influencer collaborations

Guess?, Inc. continues to set up celebrity and influencer collaborations to engage more effectively with millennial and Gen Z consumers, a key part of its strategy to boost brand relevancy. While specific 2025 engagement metrics aren't public, the company is investing more in social media and customer engagement to drive traffic both in-store and online.

Loyalty programs and post-purchase recycling (GUESS Again)

The GUESS Again program is a key component of the company's commitment to circular business models under the ACTION GUESS ESG strategy. This program has two main avenues for customer participation:

• In-store recycling in the US & Canada, partnering with Homeboy Threads.
• E-commerce recycling via SuperCircle, where customers request a shipping label online.

Customers can bring in five or more articles of clothing of any brand to any GUESS store in the US & Canada to receive a discount on their next full-priced qualifying purchase. For responsibly recycling items through the SuperCircle partnership, customers immediately receive GUESS credit for future purchases. As of August 3, 2024, the company had 1,054 directly operated retail stores in Europe, the Americas, and Asia, which serve as drop-off points for the in-store recycling component.

Finance: review the Q4 FY2025 marketing spend allocation across digital engagement channels by next Tuesday.

Guess', Inc. (GES) - Canvas Business Model: Channels

You're looking at how Guess?, Inc. gets its products into the hands of customers as of late 2025. It's a mix of owning the experience and leaning on partners, which is typical for a global brand of this scale.

The total net revenue for the full fiscal year 2025 reached $3.0 billion, which was an 8% increase in U.S. dollars over the prior year. This growth was solid, though the direct-to-consumer (DTC) side faced some headwinds, particularly in North America and Asia, due to slower customer traffic.

Here's a breakdown of the primary ways Guess?, Inc. moves product:

• Directly operated retail stores (DTC).
• E-commerce platforms (DTC).
• Wholesale distribution to department and specialty stores.
• Partner/distributor-operated stores.

The DTC channel, which includes physical stores and e-commerce, is a major focus area. As of November 2, 2024, Guess?, Inc. directly operated 1,057 retail stores across Europe, the Americas, and Asia. The CEO noted that sales productivity in these key market locations is currently below the benchmark set by best-in-class operators, suggesting an opportunity for improvement right where they have direct control.

E-commerce is definitely part of the mix, and it's showing positive leverage in the core retail metric. For instance, in the fourth quarter of fiscal 2025, the inclusion of e-commerce sales positively impacted the retail comparable sales percentage by 1% in U.S. dollars and constant currency. To be fair, this impact varied; in the third quarter of fiscal 2025, the positive impact on retail comps was 2% in both U.S. dollars and constant currency. Still, the penetration of e-commerce relative to the total DTC business is assessed as lower than that of the best online performers.

Wholesale distribution remains a powerful engine, especially internationally. The wholesale businesses in Europe and the Americas showed solid performance throughout fiscal 2025. For example, in the fourth quarter of fiscal 2025, Americas Wholesale revenues jumped 63% in U.S. dollars and 65% in constant currency. This channel relies on department and specialty stores globally to carry the brand.

Finally, the extended network relies on partners. At November 2, 2024, the Company's partners and distributors operated 541 additional retail stores worldwide, extending the brand's reach in nearly 100 countries through licensee and distributor partnerships.

Here's a quick look at the channel structure and some key associated figures:

Channel Type	Key Metric/Status (Latest Available)	Associated Financial Data Point
Directly Operated Retail Stores (DTC)	1,057 stores operated as of November 2, 2024	Sales productivity below best-in-class benchmark
E-commerce Platforms (DTC)	Positive impact on Q4 FY2025 retail comps by 1%	Penetration lower than best online performers
Wholesale Distribution	Americas Wholesale Q4 FY2025 revenue up 63% (USD)	Solid performance in Europe and Americas wholesale
Partner/Distributor-Operated Stores	541 additional stores operated as of November 2, 2024	Global distribution network across nearly 100 countries

Guess', Inc. (GES) - Canvas Business Model: Customer Segments

The customer segments for Guess?, Inc. (GES) are distinct, reflecting both the brand's established history and its strategic expansion into new demographics and markets as of late 2025.

Heritage customers seeking classic brand identity

This segment continues to value the iconic brand identity of Guess?. The core business performance in established markets reflects the enduring appeal to these long-term patrons.

Millennials and Generation Z (Gen Z) consumers (target of GUESS JEANS)

Guess?, Inc. is actively targeting a younger demographic through initiatives like the GUESS JEANS brand. This cohort, which includes over 68 million individuals in the US alone, shows specific purchasing behaviors.

• 77% of US Gen Zs look for style inspiration monthly.
• 40% of Gen Z shoppers report buying new products based on trends.
• This generation is the largest in history, representing 25% of the world's population.
• 65% of Gen Zers on average across 18 surveyed countries are willing to splurge in categories important to them.

Direct-to-consumer business in North America and Asia experienced slower customer traffic during parts of fiscal 2025, indicating a challenging environment for capturing this segment in those specific channels.

Affluent customer base (accessed via the rag & bone acquisition)

The acquisition of rag & bone provides access to a more affluent customer base, complementary to the core Guess? and Marciano brands. In 2023, rag & bone generated unaudited annual revenue of approximately $250 million and adjusted EBITDA of $18 million. Guess? contributed $57.1 million towards the purchase price, which completed in the first quarter of fiscal 2025.

The inclusion of rag & bone positively impacted revenue growth in the fourth quarter of fiscal 2025.

Global consumers across Europe, the Americas, and Asia

Guess?, Inc. operates across a global footprint, with revenue segmented geographically. Total net revenue for fiscal 2025 reached $3.00 billion, with constant currency revenue increasing by 10%.

The following table details the revenue breakdown for the trailing twelve months (TTM) ending June 30, 2025, showing the relative importance of each region:

Segment	Revenue (TTM as of Jun 30, 2025)
Europe	$1.61B
Americas Retail	$763.37M
Americas Wholesale	$356.09M
Asia	$249.25M
Licensing	$117.54M

Europe was the highest performing source, bringing in $1.53B in the full fiscal year 2025, while Other Foreign Countries contributed $1.10B in the same period.

For the three months ended August 2, 2025, product sales in key European markets included Italy at $88.9 million, Germany at $59.7 million, and Spain at $47.2 million.

Finance: draft 13-week cash view by Friday.

Guess', Inc. (GES) - Canvas Business Model: Cost Structure

You're looking at the core costs that drive the Guess', Inc. business model as of late 2025. These are the necessary outflows to keep the product flowing and the brand visible.

Cost of Goods Sold (COGS) and Gross Margin

The cost to produce the goods sold directly impacts profitability. For the fiscal year ended January 31, 2025, Guess', Inc. reported a Gross Margin of 43.43%. This means for every dollar of revenue recognized from product sales, approximately 43.43 cents remained after accounting for the direct costs of those products.

The first quarter of fiscal 2026 saw a slight compression in this area, with the Gross Margin reported at 39.9%. Management noted that approximately 70% of this decline was due to business mix, specifically higher wholesale volume and lower royalty income.

Operating Expenses: Store Costs and Restructuring

Operating expenses are a major component of the cost structure, covering everything from running the physical locations to one-time adjustments. For the nine months ended November 1, 2025, GAAP operating margin decreased to 0.4%, driven in part by higher expenses, including store costs.

Restructuring charges are a known cost factor, as they are frequently listed as an exclusion when calculating adjusted results for periods like the nine months ended November 1, 2025, and the first quarter of fiscal 2026. For the nine months ended November 1, 2025, GAAP earnings from operations decreased to $8.0 million.

Store costs specifically impacted the Americas Retail segment margin, which decreased to a negative 6.3% for the nine months ended November 1, 2025.

Advertising and Marketing Expenses

Keeping the Guess? brand top-of-mind requires significant marketing spend. For the nine months ended November 1, 2025, higher expenses, including higher advertising expenses, contributed to the pressure on the operating margin. The company has been focused on initiatives like a new European loyalty program and expanded social media investment.

Capital Expenditures (CFI Outflow)

Investments in property, plant, and equipment-your Capital Expenditures-are a key cash outflow. For the fiscal year ending January 2025, Guess', Inc.'s capital expenditures were $86.089 million. This compares to an average of $66.439 million over the five fiscal years ending in 2025.

Supply Chain and Inventory Management Costs

Managing inventory is a critical cost consideration, especially given recent global logistics issues. In the first quarter of fiscal 2026, Guess', Inc. reported a 15% increase in inventory globally. This buildup was intentional, driven by early shipments to Europe to mitigate Red Sea supply chain risks. Inventory ended the quarter at $638 million.

The CFO noted an investment of about $50 million in working capital to support this inventory strategy. The expectation is to reclaim that cash once the supply chain situation normalizes.

Here's a quick look at some of the key cost-related figures:

Metric	Period/Date	Amount/Rate
Gross Margin	FY2025 (ending Jan 31, 2025)	43.43%
Gross Margin	Q1 FY2026	39.9%
Inventory Increase	Q1 FY2026	15%
Ending Inventory	Q1 FY2026	$638 million
Working Capital Investment (Inventory related)	Q1 FY2026	About $50 million
GAAP Earnings from Operations	9M FY2026 (ended Nov 1, 2025)	$8.0 million
Capital Expenditures	FY2025	$86.089 million

The cost structure also includes specific segment pressures:

• Operating margin for Europe segment decreased 0.5% to 6.2% for the nine months ended November 1, 2025, driven by higher expenses.
• Americas Retail segment operating margin was negative 6.3% for the nine months ended November 1, 2025, due to higher expenses.
• The cost of exiting unprofitable channels, such as plans to exit certain North America stores and eliminate losses in Greater China, also factor into future restructuring/operating costs.

Finance: draft 13-week cash view by Friday.

Guess', Inc. (GES) - Canvas Business Model: Revenue Streams

You're looking at the core ways Guess?, Inc. brings in cash, which is pretty straightforward for a global apparel brand. The vast majority of their money comes from selling things, but the licensing piece is where the high-margin dollars live. We're focusing on the numbers as of late 2025, grounded in the Fiscal Year 2025 results.

Product Sales (Retail and Wholesale) are the engine, generating approximately ~96.2% of Trailing Twelve Months (TTM) revenue. This is the bread and butter of Guess?, Inc., covering everything from the clothes you buy in their stores to the inventory shipped to department stores globally. To be fair, this mix shifts slightly quarter-to-quarter based on inventory timing, but it's the dominant stream.

The total picture for the last full fiscal year is clear: Total Net Revenue for Fiscal Year 2025 was $3.00 billion. This marked an 8% increase in U.S. dollars over Fiscal Year 2024's $2.78 billion. This growth was defintely helped by strategic moves, even as some parts of the business faced headwinds.

The growth drivers in FY2025 were concentrated in specific areas. You saw strong momentum in the wholesale channels, particularly in Europe and the Americas. This is a key area to watch for future performance.

• Wholesale revenue growth in Europe and the Americas was a key driver in FY2025.
• Europe revenues increased 4% in U.S. dollars for FY2025.
• Americas Wholesale revenues saw a massive increase of 63% in U.S. dollars for FY2025.

The Direct-to-Consumer (DTC) channel, which includes sales from physical stores and e-commerce, is the other half of the product sales equation. While the company missed some internal plans for DTC due to slower customer traffic in North America and Asia, the segment still contributed significantly. For the fourth quarter of FY2025, Retail comparable sales (including e-commerce) increased 3% in U.S. dollars.

Here is a breakdown of the revenue streams by segment for the TTM ending June 30, 2025, which gives you a clearer view of where the $3.00 billion total is coming from:

Revenue Segment	TTM Revenue (Ending June 30, 2025)
Europe (Retail & Wholesale)	$1.61B
Americas Retail	$763.37M
Americas Wholesale	$356.09M
Asia	$249.25M
Licensing	$117.54M

Finally, you have Net Royalties from Licensing agreements. This is the high-margin stream because it requires minimal operational cost once the agreement is in place. For the full Fiscal Year 2025, this stream grew nicely, increasing 10% in both U.S. dollars and constant currency. Still, this segment faced some internal mix changes, as Licensing revenues were flat in the third quarter of FY2025 due to the internalization of the outerwear business.