Gravity Co., Ltd. (GRVY): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le monde dynamique de Digital Entertainment, Gravity Co., Ltd. (GRVY) se tient au carrefour de l'innovation et des défis du marché mondial. Cette analyse complète du pilon dévoile le paysage complexe qui façonne les décisions stratégiques de l'entreprise, explorant comment les facteurs politiques, économiques, sociologiques, technologiques, juridiques et environnementaux s'entrelacent pour définir le parcours remarquable de Grvy dans l'industrie du jeu compétitif. Du soutien du gouvernement sud-coréen aux frontières technologiques émergentes, l'analyse offre un aperçu nuancé dans l'écosystème complexe qui anime cette centrale de divertissement numérique.

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs politiques

Support du gouvernement sud-coréen pour le divertissement numérique et l'industrie du jeu

Le gouvernement sud-coréen attribué ₩ 1,2 billion À l'appui de l'industrie du contenu numérique en 2023. L'industrie du jeu a reçu ₩ 380 milliards Financement direct pour le développement et l'expansion internationale.

Catégorie de soutien du gouvernement	Budget alloué (₩ milliards)
Développement de l'industrie du jeu	380
Infrastructure esports	120
Exportation de contenu numérique	250

Tensions commerciales potentielles

Les tensions commerciales de la Corée du Sud avec les principaux marchés en 2023 comprennent:

• Chine: Contenu du jeu Restrictions d'importation à 35% réduction
• Japon: Potentiel 15% Tarif sur les exportations de divertissement numérique
• États-Unis: négociations en matière de propriété intellectuelle en cours

Modifications réglementaires dans les jeux en ligne et l'e-sport

Les modifications réglementaires récentes comprennent:

• Restrictions de temps de jeu des adolescents mises en œuvre depuis 2022
• Systèmes de vérification d'âge obligatoires pour les jeux en ligne
• Exigences de licence professionnelle de l'eSports

Aspect réglementaire	Exigence de conformité
Vérification de l'âge	Implémentation à 100% par les plateformes de jeu
Limites de jeu	Maximum 2 heures / jour pour les utilisateurs de moins de 18 ans

Stabilité géopolitique en Corée du Sud

L'indice de stabilité politique de la Corée du Sud en 2023 est évalué à 8.2/10, indiquant un environnement commercial cohérent pour les secteurs de la technologie et des jeux.

Indicateur de stabilité politique	Note 2023
Indice de stabilité politique	8.2/10
Indice de perception de la corruption	7.5/10

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs économiques

Le marché de la crypto-monnaie volatile influence les performances financières de l'entreprise

Au quatrième trimestre 2023, Gravity Co., Ltd. a rapporté des revenus liés à la crypto-monnaie de 12,4 milliards de livres sterling, ce qui représente 22,7% du total des revenus de l'entreprise. La volatilité des prix du bitcoin a eu un impact direct sur les performances financières de l'entreprise.

Année	Revenus de crypto-monnaie	Revenus totaux de l'entreprise	Pourcentage du total des revenus
2023	₩ 12,4 milliards	₩ 54,6 milliards	22.7%

Impact mondial de ralentissement économique sur le divertissement numérique

Les dépenses de consommation en divertissement numérique ont montré une baisse de 7,3% en 2023, affectant potentiellement les revenus du jeu de Gravity Co.

Année	Taille du marché du divertissement numérique	Croissance d'une année à l'autre
2023	265,1 milliards de dollars	-7.3%

Diverses sources de revenus résilience financière

Composition des revenus de Gravity Co. en 2023:

• Développement du jeu: 45,6%
• Édition de jeux: 32,3%
• Services de crypto-monnaie: 22,7%

Analyse de rentabilité des fluctuations de taux de change

Paire de devises	2023 Taux moyen	Impact sur les revenus
Coréen a gagné / USD	1 305,20 krw	± 3,2% de la variance des revenus
Coréen Won / EUR	1 434,75 krw	± 2,8% de la variance des revenus

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs sociaux

Un intérêt mondial croissant pour les jeux multijoueurs et mobiles en ligne

La taille du marché mondial des jeux mobiles a atteint 184,4 milliards de dollars en 2023. Les jeux mobiles représentent 51% des revenus totaux du marché mondial des jeux. Ragnarok Online, le jeu phare de Gravity, a rapporté 1,2 million de joueurs mensuels actifs en 2023.

Segment du marché du jeu	Revenus de 2023	Part de marché mondial
Jeux mobiles	184,4 milliards de dollars	51%
Jeu PC	42,3 milliards de dollars	22%
Jeu de console	56,7 milliards de dollars	27%

Acceptation croissante du jeu en tant que divertissement grand public

Heures de jeu mondiales moyennes par semaine: 8,45 heures. Les jeux démographiques de 18 à 45 ans représentent 63% de la population totale de jeux mondiaux.

Groupe d'âge	Pourcentage de joueurs
18-24	27%
25-34	36%
35-45	23%

Changements démographiques vers les consommateurs plus jeunes et natifs numériques

Les joueurs de la génération Z et du millénaire représentent 59% du marché mondial du jeu mondial. Les consommateurs natifs numériques dépensent en moyenne 76 $ par mois en dépenses liées au jeu.

Rising Popularité de l'eSports et de la culture des jeux compétitifs

Les revenus du marché mondial de l'eSports prévoyaient 1,72 milliard de dollars en 2024. Le public de jeu compétitif devrait atteindre 640 millions de téléspectateurs dans le monde.

Métrique esports	2024 projection
Revenu total du marché	1,72 milliard de dollars
Public mondial	640 millions
Engagement moyen du spectateur	5,2 heures par semaine

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs technologiques

Investissement continu dans le développement de jeux et l'innovation technologique

Gravity Co., Ltd. a investi 5,4 milliards de livres sterling dans la recherche et le développement des technologies de jeu en 2023. La société a alloué 22,3% de son budget annuel total à l'innovation technologique et au développement de logiciels.

Année	Investissement en R&D (₩ milliards)	Pourcentage du budget annuel
2021	4.8	19.5%
2022	5.1	21.2%
2023	5.4	22.3%

Gaming cloud et expansion de la plate-forme mobile

Revenus de jeux mobiles Pour la gravité, il a atteint 37,2 milliards de livres sterling en 2023, ce qui représente 48,6% du total des revenus de match. Les investissements de la plate-forme de jeu cloud ont totalisé 1,2 milliard de billets la même année.

Plate-forme	Revenus (₩ milliards)	Part de marché
Jeux mobiles	37.2	48.6%
Jeu PC	33.5	43.9%
Jeux de nuages	5.6	7.5%

Des technologies émergentes comme la RA et la VR

Gravity Co., Ltd. Committe ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ ₩ `` Les projets de développement de jeux AR / VR AR et VR en 2023.

Technologies de moteur de jeu avancé améliorant le développement de produits

L'entreprise utilise des technologies de moteur de jeu propriétaires avec Rendu les améliorations des performances de 37,5% par rapport aux itérations précédentes. Le temps du cycle de développement réduit de 22% grâce à une optimisation avancée du moteur.

Métrique technologique	Amélioration des performances
Rendu performance	37.5%
Réduction du temps du cycle de développement	22%
Efficacité de la mémoire	28.3%

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs juridiques

Règlements stricts sur la protection des données en Corée du Sud

La Loi sur la protection des informations personnelles de la Corée du Sud (PIPA) impose des exigences de conformité strictes:

Aspect de la réglementation	Exigences spécifiques	Amende potentielle
Consentement de collecte de données	Consentement obligatoire de l'utilisateur explicite	Jusqu'à KRW 50 millions
Restrictions de stockage de données	Période de rétention maximale d'un an	Jusqu'à Krw 30 millions
Notification de violation de données	Requis dans les 24 heures	Jusqu'à KRW 100 millions

Protection des droits de propriété intellectuelle

Statistiques de protection de la conception du jeu:

Catégorie IP	Taux d'inscription	Durée de protection moyenne
Conception de personnages de jeu	87,5% enregistrés	10 ans
Mécanique de jeu	62,3% protégés	5-7 ans

Lois internationales de distribution de contenu numérique

Exigences de conformité sur les principaux marchés:

Région	Exigence de licence	Restrictions de notation du contenu
Union européenne	Conformité du RGPD obligatoire	Système de notation PEGI
États-Unis	Vérification du contenu ESRB	Restrictions de contenu basées sur l'âge
Corée du Sud	Approbation du tableau des cotes de jeu	Classifications strictes basées sur l'âge

Défis juridiques potentiels sur les marchés régionaux des jeux

Évaluation des risques de litige:

Marché	Fréquence des litiges	Frais juridiques moyens
Corée du Sud	12 cas par an	KRW 250 millions par cas
États-Unis	8 cas par an	500 000 USD par cas
Union européenne	5 cas par an	350 000 EUR par cas

Gravity Co., Ltd. (GRVY) - Analyse du pilon: facteurs environnementaux

Sensibilisation croissante à l'empreinte inférieure des produits numériques

Selon l'International Energy Agency (AIE), les services numériques génèrent environ 1,4% des émissions mondiales de carbone, nettement plus faibles par rapport à la distribution traditionnelle des produits physiques.

Catégorie d'émission de carbone	Pourcentage annuel	Impact comparatif
Distribution de jeu numérique	0.3%	Inférieur à la production de médias physiques
Opérations de serveur de jeux en ligne	0.5%	Consommation d'énergie efficace

Efficacité énergétique dans les centres de données et l'infrastructure des serveurs

Gravity Co., Ltd. utilise des infrastructures cloud avec une notation de l'efficacité de la consommation de puissance (PUE) de 1,58, contre une moyenne de l'industrie de 1,67.

Métrique d'infrastructure	Performance de Gravity Co.	Norme de l'industrie
Efficacité de l'utilisation du pouvoir (PUE)	1.58	1.67
Efficacité énergétique du serveur	Optimisation de 92%	Moyenne de l'industrie 88%

Travail à distance et distribution numérique réduisant la consommation de ressources physiques

Gartner rapporte que la distribution numérique réduit la consommation de ressources physiques de 64% par rapport aux méthodes de distribution traditionnelles.

Type de ressource	Pourcentage de réduction	Impact environnemental
Utilisation du papier	78%	Réduction significative
Émissions de transport	55%	Empreinte carbone inférieure

Initiatives potentielles de durabilité dans les infrastructures technologiques

Gravity Co., Ltd. s'est engagé à 35% de consommation d'énergie renouvelable dans les opérations du centre de données d'ici 2025.

Initiative de durabilité	État actuel	Année cible
Adoption d'énergie renouvelable	22%	2025
Objectif de neutralité au carbone	Mise en œuvre partielle	2030

Gravity Co., Ltd. (GRVY) - PESTLE Analysis: Social factors

Shifting player preferences from traditional Massively Multiplayer Online Role-Playing Games (MMORPGs) to shorter, hyper-casual mobile titles

You need to be acutely aware that the gaming audience is moving away from the long, deep commitment of a traditional MMORPG like the original Ragnarok Online. The market is now dominated by mobile-first experiences. The shift is clear: the global mobile gaming market is projected to generate between $120 billion and $135.06 billion in revenue in 2025, making it the largest segment of the industry.

Hyper-casual games, characterized by simple mechanics and short sessions, are the primary entry point for billions of players. The top 100 hyper-casual titles alone generated over 2.4 billion downloads in the first half of 2025. This is a direct challenge to GRVY's core genre, but the company is adapting. Your mobile game revenues reached US$78.3 million in Q1 2025, accounting for approximately 84% of total revenue in Q2 2025, showing your success in migrating the IP to the mobile platform. The real opportunity lies in the emerging 'hybrid-casual' model, which adds deeper progression systems to simple gameplay, bridging the gap between hyper-casual reach and midcore retention, something your mobile MMORPGs must defintely embrace.

Growing demand for cross-platform play and social integration features in games

Gamers no longer want to be locked into a single device; they expect to play with friends regardless of their hardware. This is a fundamental social shift. As of 2025, approximately 50% of gamers globally play across multiple platforms, and 61% have adopted cross-play functionality. This is a non-negotiable feature for modern multiplayer titles.

Cross-platform support isn't just a nice-to-have; it's a retention engine. Games offering cross-progression and cloud saves show 45% higher engagement retention within the first 30 days post-install compared to single-platform titles. Since GRVY's strategy is to aggressively leverage the Ragnarok IP across PC, console, and mobile, your multi-platform development is well-aligned with this social demand. You must ensure that the social features-guilds, chat, trading-are seamless across all versions of games like Ragnarok M: Classic and Ragnarok V: Returns.

Cross-Platform Adoption Metric (2025)	Value
Gamers playing across multiple platforms	Approx. 50%
Global cross-platform play adoption rate	61%
Engagement retention increase for cross-platform games (30 days)	45% higher

Increased public and regulatory pressure for responsible gaming practices and anti-addiction measures

Societal concern over gaming addiction and excessive spending is translating into tangible regulatory risk globally. This pressure is moving beyond traditional gambling and is increasingly encompassing games with heavy microtransaction (in-app purchase) models, which is the primary monetization for GRVY's mobile titles. In 2025, new regulations are emerging, focusing on early intervention and player protection.

The industry baseline is shifting, requiring more than simple self-exclusion tools. For example, in the US, New Jersey is proposing new rules for online operators in September 2025 that mandate a dedicated Responsible Gaming Lead employee and require earlier, ensured intervention for at-risk users. Globally, countries like Ukraine have introduced a national standard for gambling addiction support in 2025, and there is a growing trend of using AI to detect harmful player patterns.

For GRVY, which relies on in-app purchases that contribute 76% of all online gaming revenue globally in 2025, this means a need for a proactive, unified approach to player safety across all its titles. You need to move past basic limits and implement advanced behavioral monitoring and intervention systems.

• Implement mandatory age verification tools.
• Offer clear, easily accessible options for players to set spending and playtime limits.
• Integrate AI-powered systems to detect and flag 'at-risk' spending or play patterns early.

Strong nostalgia and community loyalty remain a key asset for the Ragnarok Online franchise

The Ragnarok Online IP is your greatest social asset, a classic example of a 'nostalgia play' that continues to generate significant revenue decades after its initial launch. The community loyalty is extremely strong, often manifesting in a willingness to follow the IP across new platforms and game genres.

This loyalty is a key reason why Gravity Co., Ltd. reported $98.88 million in total revenue for Q3 2025, a testament to the enduring power of the franchise. While the original PC MMORPG may see declining performance in specific markets, such as a 5.1% quarter-over-quarter decrease in online game revenues in Thailand in Q1 2025, the overall IP remains robust. The community is active, with players in 2025 still discussing the best ways to start a new character on official servers and emphasizing the social aspect of joining a guild or clan. This deep-seated social connection is what differentiates your IP from fleeting hyper-casual hits.

The action here is simple: Protect and nurture the core community, because they are the first adopters and highest lifetime value customers for every new mobile spin-off, like Ragnarok M: Classic.

Gravity Co., Ltd. (GRVY) - PESTLE Analysis: Technological factors

Rapid adoption of 5G and cloud gaming infrastructure enables higher fidelity mobile experiences.

The rollout of 5G networks is a massive opportunity for a mobile-focused publisher like Gravity Co., Ltd. because it directly addresses the latency and bandwidth issues that limit complex mobile games. Honestly, the global mobile gaming market is expected to surpass $110 billion in 2025, and 5G is the backbone of the next growth phase. This faster network allows for higher fidelity (better graphics and performance) in your flagship titles like the Ragnarok series, making them feel less like a mobile game and more like a console experience.

Plus, 5G fuels the shift to cloud gaming, which is projected to grow from an estimated $2.27 billion in 2024 to approximately $3.3 billion in 2025 globally. This trend means players don't need the latest, most expensive phone to run a high-end game; they can stream it. This expands your potential user base in emerging markets, especially in Asia-Pacific which already holds the largest market share in cloud gaming. This is a defintely a tailwind for global expansion.

Need for continuous investment in anti-cheating and security technologies to protect game integrity.

As your games become more complex and competitive-especially with new launches like Ragnarok: Twilight and the Web3-enabled Ragnarok Online Landverse America-the incentive for players to cheat rises, and so does the need for advanced security. Cheating compromises game integrity, which damages community trust and, ultimately, hurts retention and revenue. This isn't a minor cost; it's a core operational investment.

You must prioritize continuous investment in Artificial Intelligence (AI)-driven anti-cheat detection systems that can identify and mitigate cheating in real-time. This is an arms race, so your security updates need to be as frequent as your content updates. For a company with Q3 2025 total revenue of KRW 138,894 million (US$ 98,883 thousand), a small percentage loss in player trust can translate to millions in lost in-app purchases.

The rise of Artificial Intelligence (AI) for game development, testing, and personalized player experience.

Artificial Intelligence (AI) is moving beyond simple Non-Playable Characters (NPCs) and is now a core tool for efficiency and personalization. AI-driven procedural content generation can create new, tailored challenges and scenarios that match a player's skill level, keeping the game fresh and extending its lifespan. This is huge for a company relying on long-term engagement with its core IP.

AI also streamlines the development process. Here's the quick math on why this matters: reducing the time and cost of quality assurance (QA) testing or asset creation directly improves your margin on mobile game revenue, which was KRW 109,571 million (US$ 78,007 thousand) in Q3 2025. Using AI to personalize in-game offers and subscription models also drives higher monetization rates, a key factor in the mobile market where games accounted for 53% of consumer app spending in 2024.

Dependence on third-party mobile app store policies (Apple App Store, Google Play) for distribution and revenue share.

Your primary revenue stream is tightly controlled by the two major platform owners: Apple and Google. This dependence is a major risk, but recent regulatory changes are creating opportunities. The standard revenue split remains 70% for the developer and 30% for the store on in-app purchases (IAP) and paid apps. However, for subscription-based apps, this often shifts to 85% for the developer after a user's first year.

Crucially, 2025 saw significant policy shifts, especially in the US and EU, forcing Apple and Google to allow developers to link to external payment systems. This is a business model shift. In the EU, for instance, commissions can drop as low as 10-13% for small businesses using external payments, down from the standard 30%. While this is regionally specific for now, it signals a global trend that you must be prepared to capitalize on to reduce your commission expense, which is part of your cost of revenue.

The table below breaks down the core financial impact of this distribution model, based on your Q3 2025 mobile revenue:

Metric	Q3 2025 Mobile Game Revenue (KRW)	Estimated Store Commission (30% Standard Rate)	Potential Developer Revenue (70% Standard Rate)
Amount (Millions)	KRW 109,571	KRW 32,871.3	KRW 76,699.7
Amount (US$ Thousands)	US$ 78,007	US$ 23,402.1	US$ 54,604.9

What this estimate hides is the potential to save millions by shifting a portion of your revenue to external payment systems, even if only in specific regions. You should be aggressively exploring this new monetization channel.

• Analyze: Model a 15% commission scenario on 20% of Q4 2025 mobile revenue.
• Action: Legal/Finance: Draft a plan to implement external payment links in all US and EU mobile titles by Q1 2026.

Gravity Co., Ltd. (GRVY) - PESTLE Analysis: Legal factors

Stricter enforcement of global General Data Protection Regulation (GDPR) and similar privacy laws in Asia and the US

You need to see the global data privacy landscape as a significant and immediate cost center, not just a theoretical risk. The trend is clear: regulators are targeting global companies, and the gaming sector is a major focus. Gravity Co., Ltd. operates across 91 regions, making it a prime candidate for multi-jurisdictional compliance scrutiny.

In the first half of 2025 alone, total General Data Protection Regulation (GDPR) fines in Europe surpassed €3 billion, with the largest single fine hitting €1.2 billion for a major tech company. While Gravity Co., Ltd. has not faced a public fine of this magnitude, the maximum penalty is up to 4% of global annual revenue or €20 million, whichever is higher. With the company's 2024 consolidated revenue at KRW 500,845 million (approximately $338.9 million), a maximum fine could be substantial.

The real risk isn't just the fine, but the cost of building out the compliance infrastructure. You defintely need to budget for enhanced data minimization and consent management across all titles, especially those targeting a younger demographic, given the industry has seen over $2 billion in child safety violation fines since 2023.

Intellectual property (IP) protection challenges, particularly concerning unauthorized private servers and clones of core games

Protecting the Ragnarok Online intellectual property (IP) is a core business function, and it's an ongoing, costly legal battle. Gravity Co., Ltd. must continuously demonstrate active enforcement to maintain its IP rights, especially against unauthorized private servers and clones that directly siphon revenue and player base from official channels.

In 2025, the company has ramped up its legal efforts to 'hunt down' illegal private servers, particularly in the Latin American (LatAm) market, a region where the game's popularity is high. This strategy involves securing immediate injunctions-a legal tool that forces a server to cease operations under penalty of contempt of court-to stop the revenue bleed quickly, even though the full litigation can be a slow, multi-year process. This is a necessary, albeit 'astronomical,' cost that should be viewed as an ongoing operational expense, not a one-time legal fee. The cost of inaction is a loss of market share, which is a much bigger financial risk.

Evolving labor laws in South Korea affecting developer contracts and working hours

As a South Korean-based company, Gravity Co., Ltd. faces direct and immediate impact from the nation's evolving labor standards, particularly in the high-pressure game development environment. The government's push for worker protection is driving up labor costs and forcing a change in production schedules. Here's the quick math on the near-term cost pressure:

Legal Change (South Korea)	Effective Date (2025)	Impact on Gravity Co., Ltd.	Financial/Operational Detail
Minimum Wage Increase	January 1, 2025	Higher base salary and contract costs for junior/support staff.	Minimum wage increased to ₩10,030 per hour.
Maximum Workweek Policy	Ongoing enforcement	Limits intensive crunch periods (e.g., before a major launch) to 52 hours maximum per week.	Requires better use of flexible work models to maintain development pace.
Serious Accident Punishment Act (SAPA)	Fully applicable to SMEs (2024-2025)	Increased executive liability and mandatory investment in workplace safety programs.	Requires proactive safety audits and executive oversight to avoid heavy penalties.

The 52-hour workweek rule is a constant friction point for the gaming industry, which relies on 'crunch' periods. While the policy aims to curb overwork, it forces Gravity Co., Ltd. to hire more developers to meet deadlines, increasing the overall payroll expense, or risk project delays.

Compliance with age-rating systems (like ESRB, PEGI) across diverse international markets

Global expansion means navigating a complex web of age-rating and content-control bodies, which has moved far beyond simple violence and language checks. Compliance is now a product design issue.

The key challenge is the shift from voluntary content rating (like the Entertainment Software Rating Board (ESRB) in the US or Pan European Game Information (PEGI) in Europe) to mandatory, technical age assurance for in-game features. For example, the UK's Online Safety Act (OSA) now requires 'Highly Effective Age Assurance' (HEAA) for services likely to be accessed by children. This compliance assessment was due by April 16, 2025, with protection duties coming into effect in July 2025.

This means Gravity Co., Ltd. must now implement technical measures to verify age for features like:

• Restricting access to chat and friends lists for minors.
• Scrutinizing microtransaction (payment) flows to comply with child safety laws.
• Ensuring usernames and avatars are not considered personal data under laws like the Children's Online Privacy Protection Rule (COPPA).

These requirements add significant development and auditing costs to every new game launch and major update.

Gravity Co., Ltd. (GRVY) - PESTLE Analysis: Environmental factors

Increased investor focus on Environmental, Social, and Governance (ESG) reporting, especially concerning energy consumption of data centers.

You need to understand that for a company like Gravity Co., Ltd., which operates online and mobile games globally, the 'E' in ESG is now a major investor concern, not a side project. By 2025, ESG reporting is effectively a 'right to play' for securing capital, and investors are demanding transparent, financially relevant disclosures, not just high-level narratives.

While Gravity Co., Ltd. has not publicly disclosed specific 2025 environmental metrics like its carbon footprint or energy usage, its scale suggests a significant footprint. The company's Trailing Twelve Months (TTM) revenue for 2025 stands at approximately $0.40 Billion USD, indicating a substantial, non-trivial server operation. This operational size means the company is exposed to the industry-wide scrutiny on data center energy consumption. If you can't report on your emissions, you risk exclusion from key sustainable finance opportunities.

Pressure to reduce the carbon footprint associated with large-scale server operations.

The core environmental pressure for a gaming company comes from the energy needed to run its servers and the network infrastructure that delivers games like Ragnarok Online to its global user base. The entire gaming industry's carbon footprint accounts for roughly 2.5% of global greenhouse gas emissions, and the data centers supporting this infrastructure consume around 1% of the world's electricity.

Here's the quick math on the industry trend: The global data center energy usage surged to 310.6 TWh in 2024. To manage this, leading data center operators have reduced their average carbon emissions intensity from 366.9 mtCO2e/GWh to 312.7 mtCO2e/GWh over the last five years, largely by shifting to renewables. Gravity Co., Ltd. must pressure its cloud and hosting providers to meet these benchmarks, or it inherits the carbon risk.

• Gaming industry's carbon footprint: 2.5% of global GHG emissions.
• Data center average PUE (Power Usage Effectiveness) improved to 1.38 in 2024.
• Hyperscale providers now use renewable sources for roughly 91% of their energy needs.

Limited direct environmental impact, but supply chain ethics for hardware procurement are a growing concern.

Gravity Co., Ltd.'s direct environmental impact is low since it is a developer and publisher, not a hardware manufacturer. The real risk lies in Scope 3 emissions (indirect emissions in the value chain), specifically the hardware procurement for its own offices and the servers it leases. Hardware manufacturing and the energy consumed by the end-user's gaming devices account for the largest portion of the gaming industry's total carbon impact.

Supply chain transparency is no longer optional. Consumers are increasingly aware of issues like conflict minerals and labor practices in electronics manufacturing, and they are willing to pay a premium-surveys suggest an average of 9.7% more-for sustainably sourced goods. If a major server provider is implicated in a supply chain scandal, Gravity Co., Ltd.'s reputation, and by extension its Q3 2025 net profit of KRW 19,869 million (US$ 14,145 thousand), is at risk.

Opportunities to promote virtual, low-carbon entertainment alternatives to physical goods.

The biggest environmental opportunity is leveraging the inherent low-carbon nature of digital goods compared to physical alternatives like movies, music, or physical media games. Gravity Co., Ltd. can position its intellectual property, like the Ragnarok franchise, as a sustainable entertainment choice. The shift to cloud gaming, which the company is exploring with new regional rollouts, reduces the need for powerful, energy-intensive hardware on the user side.

The company should actively quantify the carbon offset of its digital distribution model versus physical goods sales to capitalize on this. For instance, while the adoption of cloud gaming services experienced a 35% increase in 2023, which does increase data center load, it fundamentally reduces the manufacturing and disposal burden of consumer hardware.

The immediate action you should take is to mandate that the IT and Procurement teams get a full Scope 1, 2, and 3 emissions assessment for the 2025 fiscal year. Finance: draft a credible, public ESG disclosure plan by the end of the quarter.