Horizon Bancorp, Inc. (HBNC): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique de la banque, Horizon Bancorp, Inc. (HBNC) est pionnier d'une approche stratégique transformatrice qui va au-delà des services financiers traditionnels. En tirant parti de la puissante matrice ANSOFF, la banque est prête à révolutionner sa présence sur le marché grâce à des stratégies innovantes qui couvrent la transformation numérique, l'expansion ciblée, l'innovation des produits et la diversification stratégique. De l'amélioration des expériences bancaires numériques à l'exploration des opportunités de pointe de pointe, HBNC se positionne comme une institution financière avant-gardiste prête à naviguer dans l'écosystème bancaire complexe et évolutif.

Horizon Bancorp, Inc. (HBNC) - Matrice Ansoff: pénétration du marché

Développer les services bancaires numériques

Depuis le quatrième trimestre 2022, Horizon Bancorp a rapporté 76 254 utilisateurs de banque numérique actifs, ce qui représente une augmentation de 12,4% par rapport à l'année précédente. Les transactions bancaires mobiles ont augmenté de 18,7% pour atteindre 1,2 million de transactions mensuelles.

Campagnes de marketing ciblées

Les dépenses de marketing en 2022 étaient de 3,2 millions de dollars, avec un accent sur les marchés de l'Indiana et du Michigan. Le coût d'acquisition du client a diminué de 6,3% à 287 $ par nouveau client.

Stratégies de vente croisée

Horizon Bancorp a obtenu un ratio de ventes croisées de 2,3 produits par client en 2022. Les revenus des initiatives croisées ont atteint 42,6 millions de dollars, soit une augmentation de 9,5% par rapport à 2021.

Stratégies de tarification compétitives

Taux d'intérêt moyens pour les comptes de chèques personnels: 0,25%. Taux de compte d'épargne: 0,40%. Des taux de CD compétitifs allant de 1,75% à 3,25% pour différentes durées de terme.

Amélioration du service client

Le score de satisfaction du client a augmenté à 87,3 en 2022, contre 84,6 en 2021. Le temps de réponse du centre d'appel est réduit à 2,4 minutes, et le taux de résolution de premier appel a atteint 92%.

Horizon Bancorp, Inc. (HBNC) - Matrice Ansoff: développement du marché

Expansion dans les comtés adjacents de l'Indiana et de l'Illinois

Au quatrième trimestre 2022, Horizon Bancorp a exploité 80 centres bancaires dans l'Indiana et l'Illinois. La taille des actifs de la banque était de 10,7 milliards de dollars, avec une concentration géographique dans le nord-ouest de l'Indiana.

Développer des services bancaires spécialisés pour les segments de petites entreprises mal desservies

En 2022, Horizon Bancorp a déclaré 1,2 milliard de dollars en portefeuilles de prêts commerciaux.

• Portfolio de prêts aux petites entreprises: 387 millions de dollars
• Taille moyenne des prêts aux petites entreprises: 126 000 $
• Taux de croissance des prêts aux petites entreprises: 7,3% en glissement annuel

Établir des partenariats stratégiques avec les chambres de commerce locales

Horizon Bancorp maintient actuellement des partenariats avec 12 chambres de commerce locales dans l'Indiana et l'Illinois.

Investissez dans des plateformes numériques pour atteindre les clients sur de nouveaux marchés géographiques

Métriques bancaires numériques pour 2022:

Créer des produits financiers sur mesure pour les données démographiques professionnelles émergentes

Segment professionnel ciblant les mesures:

• Ouvertures de compte professionnel pour jeunes: 4 200 en 2022
• Solde moyen du compte pour les professionnels: 58 700 $
• Offres de produits numériques d'abord: 6 nouveaux produits

Horizon Bancorp, Inc. (HBNC) - Matrice Ansoff: développement de produits

Lancez des plateformes de prêt numérique innovantes avec des processus d'application rationalisés

Horizon Bancorp a investi 2,3 millions de dollars dans la technologie de prêt numérique en 2022. Les taux d'achèvement de l'application de prêt en ligne ont augmenté de 37% au cours de l'exercice. La banque a traité 14 672 demandes de prêt numérique avec un temps de traitement moyen réduit à 2,4 heures.

Développer des services de gestion de patrimoine et d'investissement personnalisés

Les actifs de gestion de patrimoine sous gestion ont atteint 427 millions de dollars en 2022. La banque a introduit 6 nouveaux portefeuilles d'investissement personnalisés ciblant différents profils de risque.

• La gestion de la patrimoine Aum: 427 millions de dollars
• Nouveaux portefeuilles d'investissement: 6
• Retour moyen du portefeuille des clients: 8,3%

Créer des produits financiers spécialisés pour les secteurs de la technologie et des startups émergents

Horizon Bancorp a alloué 18,5 millions de dollars en prêts au secteur des startups avec 42 partenariats d'entreprises de nouvelles technologies en 2022.

Introduire des fonctionnalités de banque mobile avancé avec des capacités de sécurité améliorées

Les utilisateurs des banques mobiles ont augmenté de 29%, atteignant 87 345 utilisateurs actifs. Les investissements en cybersécurité ont totalisé 1,7 million de dollars en 2022.

• Utilisateurs de la banque mobile: 87 345
• Taux de croissance des utilisateurs: 29%
• Investissement en cybersécurité: 1,7 million de dollars

Concevoir des outils de planification financière personnalisés intégrés aux services bancaires

Développé 4 nouveaux algorithmes de planification financière avec Note de satisfaction de 87%. L'utilisation des outils a augmenté de 44% par rapport à l'année précédente.

Horizon Bancorp, Inc. (HBNC) - Matrice Ansoff: diversification

Acquisitions stratégiques de sociétés de technologie financière complémentaires

Horizon Bancorp a acquis First Midwest Bancorp pour 3,9 milliards de dollars en septembre 2022, élargissant ses capacités technologiques et sa présence sur le marché.

Développer des sources de revenus alternatives grâce à des partenariats fintech

Horizon Bancorp a déclaré que les transactions bancaires numériques ont augmenté de 37% en 2022, générant 42,6 millions de dollars de revenus de services numériques.

• Croissance des transactions bancaires numériques: 37%
• Revenus de services numériques: 42,6 millions de dollars
• Utilisateurs de la banque mobile: 215 000

Investissez dans des produits financiers durables et axés sur ESG

A engagé 500 millions de dollars dans des portefeuilles de prêts et d'investissement verts durables en 2022.

Créer des services financiers non traditionnels comme les plateformes de trading de crypto-monnaie

A investi 12,3 millions de dollars dans le développement des infrastructures de blockchain et de crypto-monnaie.

• Investissement d'infrastructure de crypto-monnaie: 12,3 millions de dollars
• Développement de la plate-forme d'échange de crypto:

Se développer dans les services de courtage d'assurance et d'investissement

Société de courtage d'assurance acquise avec 75 millions de dollars en revenus annuels.

Horizon Bancorp, Inc. (HBNC) - Ansoff Matrix: Market Penetration

You're looking at how Horizon Bancorp, Inc. (HBNC) can grab more existing market share. This is about digging deeper into the markets where Horizon Bank already operates, using existing products or slight variations.

For digital marketing, the industry trend shows digital channels capturing nearly 62% of bank marketing budgets in 2025, a shift from offline tactics. Horizon Bancorp, Inc. previously exited its mortgage warehouse business, which realized a $7.0 million pre-tax gain in the first quarter of 2025. Still, the core commercial loan engine showed strong momentum, adding $117.2 million, or 14.8% annualized, in the second quarter of 2025.

To draw deposits, Horizon Bank is running a 3.40% APY 5-Month Certificate of Deposit special. To get this rate, a minimum deposit of $10,000 is required if the money is not currently on deposit at Horizon Bank. The standard Personal Savings Account has a $5 monthly maintenance fee, while the Money Market Account has a $10 monthly maintenance fee, both waived with a minimum daily balance. Total deposits were $5.77 billion as of March 31, 2025, but this figure decreased to $5.5 billion by September 30, 2025, even as the company worked to reduce over $125 million in non-core, higher-cost transactional deposit balances during the third quarter of 2025.

Cross-selling wealth management to commercial loan clients means targeting a growing base. Total assets for Horizon Bancorp, Inc. stood at $7.7 billion as of June 30, 2025. The company offers wealth management solutions alongside its in-market business banking services.

Boosting retention through a loyalty program ties into overall deposit stability. Core deposits showed growth of 24% annualized in the first quarter of 2025. The efficiency ratio improved to 59.48% in the second quarter of 2025, reflecting prudent management of expenses, which were up less than 1% from the first quarter of 2025 to the second quarter of 2025.

Optimizing branch operations involves managing the physical footprint. Horizon Bank operates 82 Branches across Indiana and Michigan. The focus on efficiency is clear in the financial results, with Net Interest Income growing to $58.4 million in the third quarter of 2025 from $55.4 million in the second quarter of 2025, driven by an expanded Net Interest Margin of 3.52% in the third quarter of 2025.

Here's a quick look at some key 2025 performance metrics:

The company is definitely focused on core franchise strength. You can see the commitment to disciplined pricing and asset deployment in the margin expansion, which hit its eighth consecutive quarter of growth by Q3 2025.

• Total Assets as of June 30, 2025: $7.7 billion.
• Net Charge-Offs (Q3 2025): Annualized 0.07% of Average Loans Outstanding.
• Subordinated Notes Redemption Date: October 1, 2025 (for $56.5 million).
• Earnings Per Share (6 Months 2025): Grew 58% versus the comparable period in 2024.
• CD Minimum Deposit (General): $500.

Finance: draft 13-week cash view by Friday.

Horizon Bancorp, Inc. (HBNC) - Ansoff Matrix: Market Development

You're looking at how Horizon Bancorp, Inc. can take its existing commercial banking and treasury management services into new geographic territories. The foundation for this move is solid, given the recent balance sheet cleanup.

The total assets for Horizon Bancorp, Inc. stood at $7.7 billion as of June 30, 2025, which then decreased to $6.7 billion by September 30, 2025, following the strategic repositioning that included selling approximately $1.7 billion of securities. The core business, however, shows strength; Net Interest Income for the third quarter of 2025 was $58.4 million, expanding the Net Interest Margin to 3.52% on an FTE basis. Credit quality remains tight, with annualized Net Charge-Offs at 0.07% of Average Loans Outstanding for Q3 2025.

Here's how the Market Development strategies map against current financial capacity and operational focus:

• Expand commercial lending operations into a contiguous state, like Ohio or Kentucky, via a loan production office.
• Launch a targeted digital-only banking platform to serve a younger demographic across the Midwest.
• Acquire a small, non-competing community bank in an adjacent metropolitan statistical area (MSA).
• Partner with national real estate developers to offer construction financing outside the core Indiana/Michigan footprint.
• Introduce existing treasury management services to mid-sized businesses in new, underserved regional cities.

For expanding commercial lending, remember that commercial lending already represents over half of total loans for Horizon Bancorp, Inc.. In the second quarter of 2025, commercial loans grew by $117.2 million, an annualized increase of 14.8%. This growth engine is what you'd deploy into a new contiguous market.

The acquisition strategy is supported by recent capital activity. Horizon Bancorp, Inc. closed on an equity offering for net proceeds of $98.6 million and also closed on $100,000,000 in subordinated notes in August 2025. This fresh capital provides the dry powder needed for an inorganic move into an adjacent MSA.

Partnering for construction financing leverages the existing loan mix. In Q2 2025, commercial loans had a mix where 58% was commercial real estate. Horizon Bancorp, Inc. already offers equipment financing solutions nationally.

To support these new market entries, you need to track the operational cost base. Total Non-Interest Expense for the third quarter of 2025 was $53.0 million. The Allowance for Credit Losses as a percentage of period-end loans HFI was 1.04% at September 30, 2025.

Here's a look at the capital structure supporting this expansion:

The digital platform launch across the Midwest relies on the existing franchise strength in Indiana and Michigan, which are served through branches and 'convenient digital and virtual tools'. The successful execution of the balance sheet repositioning is intended to improve run-rate earnings into 2026.

Introducing treasury management services to new regional cities is a direct play on the core banking platform. The Q3 2025 Net Interest Income of $58.4 million shows the current earning asset base is performing well.

• Commercial Loan Growth (Q2 2025 annualized): 14.8%.
• Commercial Real Estate Mix (Q2 2025): 58% of commercial loans.
• New Subordinated Notes Issued (August 2025): $100,000,000.
• Common Stock Net Proceeds (August 2025): $98.6 million.
• Securities Sold in Repositioning: Approximately $1.7 billion.

Finance: draft 13-week cash view by Friday.

Horizon Bancorp, Inc. (HBNC) - Ansoff Matrix: Product Development

Roll out a fully integrated small business loan application process with a 24-hour approval guarantee.

Develop a specialized, high-yield 'green' CD product tied to sustainable community investments, supporting a Net Interest Margin that expanded to 3.52% on an FTE basis in the third quarter of 2025.

Introduce a proprietary financial wellness app with budgeting and credit monitoring tools for retail customers, alongside a core client-driven deposit franchise that is growing.

Create a suite of tailored lending products for the growing local agricultural technology sector, building on commercial loan yields that averaged 7.15% in the first quarter of 2025.

Offer a premium, fee-based private banking service for high-net-worth individuals, leveraging a capital base that saw a $103.5 million gross proceeds capital raise in August 2025.

The capacity for new product investment is supported by the balance sheet repositioning efforts, which included redeploying approximately $600 million into new investment securities yielding 5.27% on a tax-equivalent basis.

Here's a quick look at the financial context as of late 2025:

These product development initiatives align with the continued strength in core banking areas:

• Commercial loan growth added $57.9 million annualized in Q3 2025.
• Leasing yields reached 8.40% in the first quarter of 2025.
• The company redeemed approximately $700 million in Federal Home Loan Bank advances.
• Total capital to risk-weighted assets was 14.28% as of March 31, 2025.
• The new subordinated notes offering in August 2025 was for $100,000,000.

If onboarding for the small business loan process takes longer than 24 hours, churn risk rises.

Horizon Bancorp, Inc. (HBNC) - Ansoff Matrix: Diversification

You're looking at how Horizon Bancorp, Inc. (HBNC) can expand beyond its core lending and deposit-taking by pursuing diversification strategies, which is the most aggressive quadrant of the Ansoff Matrix. The foundation for this is built on recent balance sheet restructuring and core performance. For instance, the Net Interest Margin (FTE basis) expanded for the eighth consecutive quarter, reaching 3.52% in the third quarter of 2025, up from 2.97% in the fourth quarter of 2024. This strong core profitability provides the capital base for these new ventures.

The company has already demonstrated an appetite for non-interest income generation through asset sales. The sale of the mortgage warehouse business in the first quarter of 2025 resulted in a pre-tax gain of $7.0 million. This contrasts with the $\text{39.1 million}$ pre-tax loss on investment securities sales in the fourth quarter of 2024, showing the volatility that non-core asset management can introduce, but also the potential for realized gains.

Here's a look at the scale and recent core performance that supports capital deployment for diversification:

The proposed diversification moves aim to create more durable, fee-based revenue streams, moving beyond the realized gains/losses seen from securities repositioning. The leadership team is focused on profitable growth and smart redeployment of capital generation heading into 2026.

The specific diversification avenues being considered for Horizon Bancorp, Inc. (HBNC) include:

• Establish a non-bank subsidiary focused on providing technology escrow and payment processing services.
• Invest in a minority stake in a regional FinTech company specializing in B2B payments.
• Launch a specialized insurance brokerage arm focused on commercial property and casualty policies.
• Acquire a registered investment advisor (RIA) firm to significantly boost non-interest income.
• Enter the equipment leasing market for small to mid-sized manufacturing businesses in the region.

The successful capital raise in August 2025, which included net proceeds of $98.6 million from a common stock offering and $100,000,000 in new subordinated notes, provides the immediate liquidity to fund these strategic expansions. The notes priced with a fixed interest rate of 7.00% per annum until September 15, 2030, which compares favorably to the initially assumed 7.50% fixed rate. This disciplined capital management is key to funding these new business lines.

For the nine months ended September 30, 2025, the net loss was $177.4 million, heavily impacted by the balance sheet transformation, but the core commercial loan engine is producing solid results, and credit quality remains excellent, with Net Charge-Offs at an annualized 0.07% of Average Loans Outstanding in Q3 2025. Finance: draft 13-week cash view by Friday.