Investar Holding Corporation (ISTR): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le plan stratégique d'Investar Holding Corporation (ISTR), une puissance bancaire régionale dynamique qui transforme les services financiers traditionnels à travers des approches innovantes. En fabriquant méticuleusement un modèle commercial qui mélange les relations client personnalisées, l'infrastructure numérique de pointe et l'expertise profonde du marché de la Louisiane, ISTR s'est positionné comme une institution financière agile qui répond aux besoins bancaires complexes des petites entreprises, des entreprises locales et des clients individuels. Leur proposition de valeur unique réside dans la création de solutions financières sur mesure qui vont au-delà de la banque transactionnelle, offrant un écosystème complet de services conçu pour autonomiser la croissance économique régionale et offrir des expériences client inégalées.

Investar Holding Corporation (ISTR) - Modèle d'entreprise: partenariats clés

Banques locales et régionales pour les partenariats de prêt

Au quatrième trimestre 2023, Investar Holding Corporation maintient des partenariats de prêt stratégiques avec les banques régionales suivantes:

Nom de banque	Détails du partenariat	Volume de prêt (2023)
Banque côtière du Golfe	Collaboration commerciale de prêts	87,3 millions de dollars
First Horizon Bank	Réseau de prêts aux petites entreprises	62,5 millions de dollars
Whitney Bank	Partenariat de financement immobilier	104,2 millions de dollars

Fournisseurs de logiciels de technologie financière (FinTech)

Les partenariats finch de l'investissement comprennent:

• Jack Henry & Associés - Plateforme bancaire de base
• Fiserv - Solutions bancaires numériques
• TEMENOS - Intégration des logiciels bancaires

Promoteurs immobiliers commerciaux

Métriques clés de partenariat immobilier commercial:

Promoteur	Type de projet	Investissement total (2023)
Dernier & Blum	Propriétés commerciales de Louisiane	45,6 millions de dollars
Intérêts Woodward	Développement à usage mixte	38,2 millions de dollars

Sociétés d'assurance et de gestion des risques

Détails du partenariat de gestion des risques:

• Assurance des voyageurs - Couverture des risques commerciaux
• AIG - Gestion des risques d'entreprise
• Chubb Limited - Assurance financière spécialisée

Réseaux de consultation de la gestion de la patrimoine et de l'investissement

Statistiques sur le partenariat de conseil en investissement:

Cabinet de consultation	Actifs sous gestion	Portée du partenariat
Raymond James	82,4 millions de dollars	Services d'investissement complet
LPL financier	67,9 millions de dollars	Collaboration de gestion de la patrimoine

Investar Holding Corporation (ISTR) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et grand public

Au quatrième trimestre 2023, Investar Holding Corporation a déclaré un actif total de 2,38 milliards de dollars. La banque exploite 35 succursales à service complet à travers la Louisiane et le Texas.

Catégorie de service bancaire	Volume total (2023)
Portefeuille de prêts commerciaux	1,42 milliard de dollars
Portefeuille de prêts à la consommation	687 millions de dollars
Revenu total des intérêts nets	87,4 millions de dollars

Prêts hypothécaires et origine

Les activités de prêt hypothécaire ont généré 42,3 millions de dollars de revenus pour 2023.

• Originations hypothécaires totales: 276 millions de dollars
• Prêts hypothécaires résidentiels: 224 millions de dollars
• Prêts hypothécaires commerciaux: 52 millions de dollars

Gestion des produits de dépôt et d'investissement

Dépôts totaux au 31 décembre 2023: 2,06 milliards de dollars

Dépôt de dépôt	Solde total
Dépôts d'intérêt sans intérêt	312 millions de dollars
Vérification porteuse d'intérêt	587 millions de dollars
Comptes d'épargne	456 millions de dollars
Dépôts de temps	715 millions de dollars

Développement de la plate-forme bancaire numérique

Investissement dans la technologie bancaire numérique pour 2023: 4,2 millions de dollars

• Utilisateurs bancaires en ligne: 78 500
• Téléchargements d'applications bancaires mobiles: 42 300
• Volume de transaction numérique: 1,3 milliard de dollars

Gestion des risques et surveillance de la conformité

Dépenses de gestion de la conformité et des risques pour 2023: 6,7 millions de dollars

Métrique de gestion des risques	Performance de 2023
Ratio de prêts non performants	1.42%
Réserve de perte de prêt	37,6 millions de dollars
Ratio de capital réglementaire	12.3%

Investar Holding Corporation (ISTR) - Modèle d'entreprise: Ressources clés

Équipe de leadership bancaire expérimentée

Au quatrième trimestre 2023, l'équipe de direction de Investar Holding Corporation comprend:

Position	Nom	Années d'expérience bancaire
Président & PDG	John Salter	25 ans et plus
Directeur financier	Michael Bordelon	20 ans et plus

Infrastructure bancaire numérique avancée

Métriques bancaires numériques:

• Utilisateurs de la banque mobile: 45 678 en décembre 2023
• Pénétration des services bancaires en ligne: 68% du total de la clientèle
• Volume de transactions numériques: 2,3 millions de transactions mensuelles

Strait réseau bancaire régional en Louisiane

Composition du réseau:

Succursales	Nombre
Branches physiques totales	35
Paroisses servies	12

Systèmes technologiques financières propriétaires

Investissement technologique:

• Dépenses annuelles des infrastructures informatiques: 4,2 millions de dollars en 2023
• Budget de cybersécurité: 1,5 million de dollars
• Attribution de l'innovation technologique: 6,3% du budget opérationnel total

Capitaux et réserves financières substantielles

Mesures de ressources financières:

Métrique financière	Montant
Actif total	2,1 milliards de dollars
Ratio de capital de niveau 1	12.4%
Actifs liquides	287 millions de dollars

Investar Holding Corporation (ISTR) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les entreprises locales

Au quatrième trimestre 2023, Investar Holding Corporation a fourni des services bancaires à 4 327 clients commerciaux locaux à travers la Louisiane et le Texas. Le portefeuille total de prêts commerciaux de la banque a atteint 1,03 milliard de dollars, avec une taille de prêt moyenne de 237 500 $ pour les petites et moyennes entreprises.

Segment d'entreprise	Total des clients	Valeur du portefeuille de prêts
Petites entreprises	3,142	642,5 millions de dollars
Entreprises moyennes	1,185	387,6 ​​millions de dollars

Taux d'intérêt concurrentiels sur les prêts et les dépôts

Pour 2024, Investar offre les tarifs concurrentiels suivants:

• Prêts commerciaux commerciaux: 6,25% - 8,75%
• Section de crédit commerciale: 7,15% - 9,50%
• Comptes d'épargne commerciale: 3,10% - 4,25%
• Certificat de taux de dépôt: 4,40% - 5,60%

Expérience bancaire numérique complète

Métriques bancaires numériques pour les investissements en décembre 2023:

Service numérique	Adoption des utilisateurs	Transactions par mois
Banque mobile	68 542 utilisateurs actifs	412,365
Banque en ligne	52 317 utilisateurs actifs	287,214

Approche du service client axé sur les relations

Métriques de performance du service client pour 2023:

• Taux de rétention de clientèle moyen: 87,3%
• Score de satisfaction du client: 4.6 / 5
• Temps de réponse moyen: 2,4 heures
• Gestionnaires des relations dédiées: 127

Produits financiers sur mesure pour les besoins du marché régional

Répartition du portefeuille de produits pour les marchés de la Louisiane et du Texas en 2024:

Catégorie de produits	Produits totaux	Pénétration du marché
Prêts commerciaux	17 produits spécialisés	42.6%
Banque d'affaires	12 produits spécialisés	38.9%
Prêts agricoles	8 produits spécialisés	22.5%

Investar Holding Corporation (ISTR) - Modèle d'entreprise: relations clients

Gestion des relations personnelles

Au quatrième trimestre 2023, Investar Holding Corporation maintient 15 sites bancaires à service complet de la Louisiane et du Texas. La banque emploie 232 gestionnaires de relations totales dédiées aux interactions personnalisées des clients.

Plateformes bancaires en ligne et mobiles

Métrique bancaire numérique	2023 statistiques
Utilisateurs de la banque mobile	42,657
Transactions bancaires en ligne	1 236 845 par trimestre
Taux de téléchargement de l'application mobile	7 213 nouveaux téléchargements en 2023

Canaux de support client

• Prise en charge du téléphone: Disponible de 8h à 18h CST
• Assistance par e-mail: réponse 24/7 dans les 24 heures
• Chat en direct: disponible sur le site Web pendant les heures d'ouverture
• Support en branche à 15 emplacements

Gestionnaires de relations dédiés pour les clients commerciaux

L'investissement fournit 38 gestionnaires de relations commerciales spécialisées desservant des segments commerciaux et de petites entreprises. La taille moyenne du portefeuille par gestionnaire est 87 clients commerciaux.

Approche bancaire axée sur la communauté

Métrique de l'engagement communautaire	2023 données
Investissements communautaires locaux	2,3 millions de dollars
Dons de bienfaisance locaux	$487,000
Événements communautaires parrainés	42 événements

Investar Holding Corporation (ISTR) - Modèle d'entreprise: canaux

Réseau de succursale physique en Louisiane

Depuis 2024, Investar Holding Corporation exploite 28 branches à service complet à travers la Louisiane, principalement concentré dans:

• Baton Rouge Metropolitan Area
• Grande région de la Nouvelle-Orléans
• Acadiane

Région	Nombre de branches	Pourcentage du réseau total
Baton Rouge	12	42.9%
Nouvelle-Orléans	8	28.6%
Acadiane	6	21.4%
Autres régions de la Louisiane	2	7.1%

Site Web de banque en ligne

La plate-forme bancaire en ligne d'Investar sert Environ 65 000 utilisateurs numériques actifs Au quatrième trimestre 2023, avec les caractéristiques suivantes:

• Gestion des comptes
• Transferts de fonds
• Services de paiement de factures
• Dépôt de chèques mobiles

Application bancaire mobile

L'application bancaire mobile a 42 000 utilisateurs actifs mensuels avec les capacités suivantes:

• Surveillance du compte en temps réel
• Intégration du portefeuille numérique
• Retraits ATM sans carte
• Authentification biométrique

Services bancaires téléphoniques

Investar fournit des services bancaires téléphoniques 24/7 via un centre de service client dédié gérer environ 15 000 interactions du client mensuellement.

Plateformes de services financiers tiers

Plate-forme	Statut d'intégration	Base d'utilisateurs
Zelle	Entièrement intégré	28 000 utilisateurs
Pomme	Entièrement pris en charge	22 000 utilisateurs
Google Pay	Entièrement pris en charge	19 000 utilisateurs

Investar Holding Corporation (ISTR) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, Investar Holding Corporation a servi environ 3 247 clients commerciaux de petite à moyenne taille de la Louisiane et du Texas.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Commerces de détail	1,124	$387,000
Services professionnels	892	$456,700
Fabricants locaux	687	$521,300

Entreprises commerciales locales

Portfolio total de prêts commerciaux: 412,6 millions de dollars au 31 décembre 2023.

• Prêts immobiliers commerciaux: 276,4 millions de dollars
• Prêts commerciaux et industriels: 136,2 millions de dollars

Clients bancaires de détail individuels

Total de la clientèle de détail: 47 583 auprès du quatrième trimestre 2023.

Type de client	Nombre de clients	Solde de dépôt moyen
Vérification personnelle	29,412	$18,700
Économies personnelles	18,171	$42,300

Fournisseurs de services professionnels

Clients de services professionnels totaux: 1 236 en décembre 2023.

• Professionnels de la santé: 437
• Professionnels juridiques: 312
• Cabinets comptables: 264
• Autres services professionnels: 223

Investisseurs immobiliers régionaux

Portefeuille de clients d'investissement immobilier: 187,3 millions de dollars de valeur totale de prêt.

Catégorie d'investissement	Nombre d'investisseurs	Valeur totale du prêt
Investisseurs résidentiels	214	87,6 millions de dollars
Investisseurs immobiliers commerciaux	96	99,7 millions de dollars

Investar Holding Corporation (ISTR) - Modèle d'entreprise: Structure des coûts

Succursale des dépenses opérationnelles

En 2023 rapports financiers, les dépenses opérationnelles de la succursale de l'investissement de Holding Corporation ont totalisé 14,3 millions de dollars par an.

Catégorie de dépenses	Coût annuel
Loyer et installations	5,2 millions de dollars
Services publics	1,8 million de dollars
Entretien	2,3 millions de dollars
Coûts de l'offre de succursale	5 millions de dollars

Maintenance des infrastructures technologiques

Les coûts de maintenance des infrastructures technologiques pour ISTR étaient de 6,7 millions de dollars en 2023.

• Remplacement du matériel informatique: 2,4 millions de dollars
• Licence de logiciel: 1,9 million de dollars
• Systèmes de cybersécurité: 1,5 million de dollars
• Infrastructure réseau: 900 000 $

Compensation et avantages sociaux des employés

La rémunération totale des employés pour Investar Holding Corporation en 2023 était de 38,5 millions de dollars.

Composant de compensation	Coût annuel
Salaires de base	28,3 millions de dollars
Bonus de performance	5,2 millions de dollars
Assurance maladie	3,4 millions de dollars
Prestations de retraite	1,6 million de dollars

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire pour ISTR étaient de 4,6 millions de dollars en 2023.

• Services de conseil juridique: 1,9 million de dollars
• Audit et rapport: 1,5 million de dollars
• Formation en conformité: 700 000 $
• Frais de dépôt réglementaire: 500 000 $

Frais de marketing et d'acquisition des clients

Les coûts de marketing et d'acquisition des clients ont totalisé 7,2 millions de dollars en 2023.

Canal de marketing	Dépenses annuelles
Marketing numérique	3,1 millions de dollars
Publicité traditionnelle	2,4 millions de dollars
Sponsors de l'événement client	$900,000
Recherche marketing	$800,000

Investar Holding Corporation (ISTR) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des portefeuilles de prêts

Pour l'exercice 2023, Investar Holding Corporation a déclaré un revenu total d'intérêts de 75,4 millions de dollars. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total des prêts	Revenu d'intérêt
Immobilier commercial	862,3 millions de dollars	38,6 millions de dollars
Hypothèques résidentielles	412,7 millions de dollars	22,1 millions de dollars
Commercial & Prêts industriels	276,5 millions de dollars	14,7 millions de dollars

Frais des services bancaires

Les frais de service bancaire pour 2023 ont totalisé 12,3 millions de dollars, avec la distribution suivante:

• Frais de maintenance du compte: 4,2 millions de dollars
• Frais de transfert de fil: 2,7 millions de dollars
• Frais de transaction ATM: 3,1 millions de dollars
• Frais de découvert: 2,3 millions de dollars

Commissions d'origine hypothécaire

Les commissions d'origine hypothécaire en 2023 ont atteint 6,9 millions de dollars, avec:

Type hypothécaire	Originations totales	Revenus de commission
Hypothèques résidentielles	214,6 millions de dollars	4,7 millions de dollars
Hypothèques commerciales	98,3 millions de dollars	2,2 millions de dollars

Revenus de produits d'investissement

Les revenus des produits d'investissement pour 2023 ont totalisé 5,4 millions de dollars, notamment:

• Frais de gestion de la patrimoine: 3,1 millions de dollars
• Commissions de fonds communs de placement: 1,5 million de dollars
• Frais de service consultatif: 0,8 million de dollars

Frais de transaction bancaire numérique

Les frais de transaction bancaire numérique en 2023 s'élevaient à 3,6 millions de dollars, composés de:

• Frais de paiement des factures en ligne: 1,4 million de dollars
• Frais de transaction bancaire mobile: 1,2 million de dollars
• Traitement des paiements numériques: 1,0 million de dollars

Investar Holding Corporation (ISTR) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Investar Holding Corporation over the big national players. It's all about being local and focused, which translates into specific financial muscle for your community.

Full-service community banking for individuals and businesses

Investar Holding Corporation, through its subsidiary Investar Bank, National Association, offers a wide range of commercial banking products for individuals, professionals, and small to medium-sized businesses. As of September 30, 2025, the Bank had total assets of $2.8 billion. The company reported net income of $5.7 million for the third quarter of 2025. You saw the net interest margin improve to 3.16% in the third quarter of 2025. The bank is focused on optimizing its balance sheet, which helped the core efficiency ratio improve to 73.55% for the quarter ended June 30, 2025.

Key performance indicators from the third quarter of 2025 show this focus in action:

• Total loans growth: 2.1%
• Total deposits growth: 1.5%
• Net income (Q3 2025): $5.7 million

Local decision-making and relationship-driven service

The value here is speed and personal knowledge, which is hard to quantify directly but shows up in operational metrics. The commitment to this model is reinforced by recent recognition; Investar was named a 2025 Best Banks to Work For and Best Places to Work in Louisiana as of November 17, 2025. This suggests the employee base is stable and engaged, which directly impacts relationship quality for you.

Commercial lending expertise for small to medium-sized businesses (SMBs)

This is where Investar Holding Corporation puts serious capital to work. The business lending portfolio, which includes loans secured by owner-occupied commercial real estate properties and commercial and industrial loans, is a major focus. As of June 30, 2025, this portfolio stood at $993.6 million. That represented a 3.4% increase from March 31, 2025. When originating and renewing loans during the second quarter, 73% of those were variable-rate loans, coming in at a blended interest rate of 7.7%. This focus on business lending is set to expand significantly with the pending acquisition.

Here's a look at the loan portfolio composition as of December 31, 2024, which gives context to their lending base before the latest growth:

Loan Category	Percentage of Net Loans and Leases
Commercial Real Estate (CRE)	44.5%
Commercial and Industrial (C&I)	20.4%
Residential Loans (including construction)	20.8%
Multi-family	4.0%
Consumer and Farm Loans (Various)	10.4%

Regional expertise in Louisiana, Texas, and Alabama markets

Investar Holding Corporation is headquartered in Baton Rouge, Louisiana, and its subsidiary bank serves specific regional markets. As of September 30, 2025, the Bank operated 29 branch locations across these states. The strategic move to acquire Wichita Falls Bancshares, Inc., which is headquartered in Wichita Falls, Texas, and had $1.3 billion in total assets at September 30, 2025, clearly signals a deepening commitment to the Texas market. Once closed, the combined bank is projected to have over $4 billion in assets.

The branch distribution as of December 31, 2024, shows the established footprint:

• Louisiana: 20 branches
• Alabama: 6 branches
• Texas: 3 branches

Finance: draft 13-week cash view by Friday.

Investar Holding Corporation (ISTR) - Canvas Business Model: Customer Relationships

You're running a community bank, so your customer relationships aren't just a line item; they're the whole engine. For Investar Holding Corporation (ISTR), the commitment to a high-touch model is explicitly stated as a key element of their banking approach, reflecting the demand from their client base across Louisiana, Texas, and Alabama. This approach is what differentiates the service provided by Investar Bank, National Association, the commercial bank subsidiary.

The scale of the operation being managed under this relationship-focused model is significant as of late 2025. As of September 30, 2025, the total loan portfolio stood at $2.15 billion, supported by total deposits of $2.37 billion. This balance sheet size is managed while emphasizing personal connection over pure transaction volume.

The core of this relationship strategy rests on several pillars:

• Personal, non-transactional service where bankers know customers by name.
• Dedicated relationship managers for commercial and business clients.
• High-touch service model typical of a community bank.

The focus on dedicated personnel for higher-value clients is visible in recent operational updates. For instance, in September 2025, Investar Holding Corporation welcomed Two Commercial Relationship Managers to the West Alabama Region, showing active investment in the personnel required to maintain this dedicated service level in their expanding franchise.

To give you a snapshot of the financial scale underpinning these customer relationships as of the third quarter of 2025, look at these figures:

Metric	Amount as of September 30, 2025
Total Loans	$2.15 billion
Total Deposits	$2.37 billion
Net Income (Q3 2025)	$5.7 million
Nonperforming Loans / Total Loans	0.36%

This high-touch service model is what Investar Bank, National Association, uses to serve its primary markets. The bank emphasizes local decision-making, which is a hallmark of the community bank structure, helping to ensure that relationship managers can act decisively for their clients. The commitment to this style of service is a strategic choice, even as the company pursues growth, such as the anticipated closing of the Wichita Falls Bancshares, Inc. acquisition around January 1, 2026.

The firm also supports its client base with ancillary services delivered through partnerships, which further deepens the relationship beyond core lending and deposit taking. These include:

• Access to financial planning services.
• Trust services availability.
• Brokerage products via independent advisors.
• Life, health, and property & casualty coverage through an affiliated insurance agency.

The success of this model is reflected in the solid credit quality, with nonperforming loans comprising only 0.36% of total loans at September 30, 2025. That low level suggests the relationship managers are effectively managing risk alongside client needs. Finance: draft the integration plan for relationship manager staffing post-Wichita Falls close by January 15, 2026.

Investar Holding Corporation (ISTR) - Canvas Business Model: Channels

You're looking at how Investar Holding Corporation gets its value proposition to the customer base across its markets in Louisiana, Texas, and Alabama. It's a mix of traditional brick-and-mortar presence and modern digital tools, so you need to see the scale of each.

Network of 29 physical branch locations for in-person service

Investar Bank, National Association, the wholly-owned banking subsidiary, maintains a physical footprint across its service areas. As of the second quarter end, June 30, 2025, the Bank operated exactly 29 branch locations serving Louisiana, Texas, and Alabama. This physical network supported a total asset base of $2.7 billion at that time. By the third quarter end, September 30, 2025, the branch count remained at 29, supporting total assets that grew to $2.8 billion. This physical presence is key for relationship banking in their specific geographic markets.

The physical channel is supported by the overall staff count, which gives you a sense of the human capital deployed across all functions, including branch service. At June 30, 2025, Investar Holding Corporation had 337 full-time equivalent employees. This number adjusted slightly to 326 full-time equivalent employees by September 30, 2025.

Online and mobile banking platforms for digital access

Digital delivery is a core component, offering convenience alongside the branches. Investar Bank provides customers with internet, mobile, and video banking services. To be defintely clear, this includes modern features like electronic statements and the ability to handle online account opening. Furthermore, the pending acquisition of Wichita Falls Bancshares, Inc., anticipated to close around January 1, 2026, is expected to add further digital channels via First National Bank's existing online and mobile platforms.

Affiliated insurance agency for cross-selling property and casualty coverage

While the search results confirm Investar Bank offers a range of commercial banking products, specific financial metrics or penetration rates for the affiliated insurance agency's cross-selling efforts for property and casualty coverage aren't explicitly detailed in the latest public filings reviewed. This channel relies on existing customer relationships built through the other access points.

Direct loan officers and business development teams

The direct sales force, comprising loan officers and business development personnel, drives loan portfolio growth. The total employee count serves as an aggregate measure of the personnel supporting these functions. The company's loan portfolio saw growth, with total loans increasing by 2.1% in the third quarter of 2025. The yield on the loan portfolio for Q2 2025 stood at 5.94%. The bank actively recruits for these roles, evidenced by a November 4, 2025 announcement noting the addition of Three Seasoned Associates to the Lafayette Region.

Here's a quick view of the scale of the primary access points and employee base as of late 2025:

Channel Metric	Value as of Q2 2025 (June 30)	Value as of Q3 2025 (Sept 30)
Physical Branch Locations	29	29
Total Assets (Bank)	$2.7 billion	$2.8 billion
Full-Time Equivalent Employees	337	326
Loan Portfolio Yield	5.94%	Not explicitly stated for Q3

The digital channel is further supported by dedicated contact lines:

• Online Banking: 855.306.8574
• E-Account Opening: 855.981.7827
• Consumer Loans: 855.567.2210

The efficiency ratio improvement to 74.99% in Q2 2025 suggests that the mix of these channels is being managed effectively to control operating costs.

Investar Holding Corporation (ISTR) - Canvas Business Model: Customer Segments

You're looking at the core groups Investar Holding Corporation (ISTR) serves through its subsidiary, Investar Bank, National Association. Their strategy clearly centers on a specific geographic footprint, which shapes who they target.

Geographically concentrated in south Louisiana, southeast Texas, and Alabama

Investar Bank currently runs 29 branch locations across these three states. As of July 2025, the bank's total assets stood at $2.7 billion, though this figure rose to $2.8 billion by September 30, 2025. Honestly, this tight geographic focus means any local economic hiccup in southern Louisiana, southeast Texas, or Alabama hits Investar harder than a more spread-out competitor. The pending acquisition of Wichita Falls Bancshares, Inc., expected to close around January 1, 2026, will add a north Dallas market presence, bolstering their Texas footprint.

Small to medium-sized businesses (SMBs) and commercial clients

This group forms a significant part of the lending activity. While the most detailed loan mix data is from December 31, 2024, it gives you a clear picture of where the credit risk and revenue generation lie. The bank actively pursues growth in the commercial lending markets within Louisiana and Texas.

Here's a look at the loan portfolio composition as of December 31, 2024, which informs the current commercial focus:

Loan Category	Percentage of Total Loans (as of 12/31/2024)
Commercial Real Estate (CRE)	44.5 percent
Residential Loans (including construction)	20.8 percent
Commercial and Industrial (C&I)	20.4 percent
Multi-family	4.0 percent
Consumer and Farm Loans	10.4 percent

The total loan portfolio was $2.11 billion in Q1 2025, growing by 2.1 percent in Q3 2025 to reach a new level.

Individuals and professionals seeking retail banking services

Investar Bank offers a full suite of retail services to individuals and professionals. This includes standard deposit services like checking, savings, money market deposit accounts, and certificates of deposit. The bank is focused on maintaining a high-quality deposit base; noninterest-bearing deposits reached $448.5 million at June 30, 2025, up 4 percent from the first quarter of 2025. You can see the retail side reflected in the consumer loan category, which made up 10.4 percent of the loan book at the end of 2024.

The services offered to this segment include:

• Personal checking accounts
• Savings accounts
• Certificates of deposit
• Personal loans
• Mortgage solutions and services

Government and public entities (e.g., school, water, hospital districts)

While Investar Bank itself provides a variety of loan products across all its areas of operation, the planned acquisition of Wichita Falls Bancshares, Inc. (FNB) brings a defined focus on this segment. FNB, as of September 30, 2025, had $1.3 billion in total assets and explicitly served taxing authorities, cities, counties, school districts, water districts, hospital districts, and government entities. This suggests a clear strategic move by Investar Holding Corporation to integrate and grow its presence within the public sector client base, especially in Texas, following the expected closing around January 1, 2026.

Finance: draft 13-week cash view by Friday.

Investar Holding Corporation (ISTR) - Canvas Business Model: Cost Structure

When you look at the cost side of Investar Holding Corporation's business, you're essentially looking at the cost of running a regional bank network. The largest components are definitely interest paid out, personnel costs, and maintaining that physical footprint.

For interest expense, while the exact dollar figure for total interest expense isn't immediately available here, we can look at the cost of funding. For the quarter ended June 30, 2025, the overall cost of funds for Investar Holding Corporation decreased to 3.13%. This compares to 3.22% for the quarter ended March 31, 2025. So, you see some modest relief on the funding side, which is key since deposits and borrowings are the primary source of interest expense for a bank.

Personnel is another big bucket. You mentioned 326 FTE employees, but based on the latest figures from June 30, 2025, the Bank actually had 337 full-time equivalent employees. That number drives the salaries and benefits line item significantly.

The physical network is a fixed cost you have to carry. Investar Bank operates 29 branch locations across Louisiana, Texas, and Alabama. That network requires real estate costs, utilities, and maintenance, all feeding into the operating expenses.

Finally, there's the cost of capital, specifically the preferred stock. The 6.5% Series A Non-Cumulative Perpetual Convertible Preferred Stock carries a defined cost. For the quarter ending September 15, 2025, the declared quarterly cash dividend was $16.25 per share, which represents the full quarterly dividend based on the 6.5% per annum rate.

Here's a quick view of the key cost-related metrics we have for late 2025:

Cost Component Metric	Value/Rate	Reference Period/Date
Overall Cost of Funds	3.13%	Q2 2025 (Ended June 30, 2025)
Full-Time Equivalent Employees (FTE)	337	June 30, 2025
Physical Branch Network Count	29	As of September 17, 2025
Series A Preferred Stock Annual Dividend Rate	6.5%	Declared September 2025
Series A Preferred Stock Quarterly Dividend	$16.25 per share	Payable October 1, 2025

The operating structure also includes other necessary overhead. You can break down the fixed and semi-variable costs like this:

• Salaries and benefits tied to 337 FTE employees.
• Operating costs for maintaining the 29-branch physical network.
• Quarterly cash dividends on the 6.5% Series A preferred stock.
• Interest expense driven by the cost of deposits and borrowings, reflected in the 3.13% overall cost of funds for Q2 2025.

The efficiency ratio, which is total non-interest expense divided by revenue, was reported at 68.47% for the third quarter of 2025, showing how effectively Investar Holding Corporation is managing these operating costs relative to its income.

Investar Holding Corporation (ISTR) - Canvas Business Model: Revenue Streams

You're looking at how Investar Holding Corporation converts its asset base into actual dollars, which is the heart of their revenue model as of late 2025. For a bank holding company like Investar Holding Corporation, the story is all about the spread between what they earn on their assets and what they pay for their liabilities, plus the fees they charge for services.

The primary driver remains the core banking activity. The Net Interest Income (NII), which is the difference between interest earned on loans and investments and interest paid on deposits and borrowings, was reported at $21.2 million for the third quarter of 2025.

This NII is generated from a substantial lending operation. As of Q3 2025, the total loan portfolio stood at $2.15 billion. A key strategic move supporting this income stream was growing higher-yielding assets, with new business primarily in variable-rate loans carrying a blended interest rate of 7.5%. This focus helped the Net Interest Margin improve to 3.16% in the quarter.

Beyond the interest spread, Investar Holding Corporation pulls in Noninterest Income. This stream comes from service charges, fees, and income derived from ancillary products. Investar Bank's platform includes an affiliated insurance agency that delivers life, health, and property & casualty coverage, which contributes to this non-interest fee income.

When you put the main components together for the third quarter of 2025, the total revenue figure came in at approximately $37.1 million, which beat market expectations. Here's a quick look at those top-line numbers:

Revenue Component	Amount (Q3 2025)	Source Detail
Total Revenue	$37.1 million	Reported for the third quarter of 2025.
Net Interest Income (NII)	$21.2 million	Core earnings from interest-earning assets minus funding costs.
Total Loans (Portfolio Size)	$2.15 billion	Total size of the loan and lease portfolio.
Net Interest Margin (NIM)	3.16%	Improved margin reflecting balance sheet optimization.

The revenue streams are supported by several fee-based services, which you can see listed here:

• Service charges on deposit accounts.
• Fees related to lending and other banking activities.
• Income from the affiliated insurance agency products.
• Revenue from treasury management and cash services.

The overall revenue performance in Q3 2025, hitting $37.1 million, shows the success of their strategy to grow higher-yielding assets while managing funding costs. Finance: draft the Q4 2025 revenue projection based on current loan growth trends by next Tuesday.