Kelly Services, Inc. (Kelya): Canvas de modèle d'entreprise [Jan-2025 MISE À JOUR]

Dans le monde dynamique des solutions Workforce, Kelly Services, Inc. (Kelya) est un acteur pivot, transformant la façon dont les entreprises abordent l'acquisition et la gestion des talents. En tirant parti d'une toile de modèle commercial innovante qui plie la technologie, l'expertise humaine et les partenariats stratégiques, Kelly Services a creusé un créneau unique dans l'industrie de la dotation concurrentielle. Leur approche complète va au-delà du recrutement traditionnel, offrant des solutions flexibles et axées sur la technologie qui permettent aux organisations de divers secteurs de divers secteurs pour construire des effectifs agiles et hautes performances.

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: partenariats clés

Fournisseurs de technologies de gestion de la main-d'œuvre

Kelly Services s'associe aux fournisseurs de technologies suivants:

Fournisseur de technologie	Focus de partenariat	Année de mise en œuvre
SAP SuccessFactors	Intégration du logiciel de gestion de la main-d'œuvre	2019
Jour de travail	Plateforme de gestion du capital humain	2020
Cloud Oracle HCM	Acquisition de talents et planification de la main-d'œuvre	2021

Établissements d'enseignement pour l'approvisionnement en talents

Les partenariats académiques stratégiques comprennent:

• Michigan State University
• Université du Michigan
• Université d'État de Wayne
• Rochester Institute of Technology

Agences mondiales de dotation et de recrutement

Réseau d'agences	Couverture géographique	Volume de collaboration annuel
MANPOWERGROUP	Mondial	42 000 placements
Groupe Adecco	Multi-continental	35 000 placements

Clients d'entreprise de niveau d'entreprise

Partenariats clés de l'industrie:

• Automobile: General Motors, Ford Motor Company
• Technologie: Microsoft, IBM
• Santé: Johnson & Johnson, Pfizer
• Fabrication: Boeing, chenille

Partners de la technologie et de l'intégration des logiciels

Partenaire technologique	Solution d'intégration	Valeur du contrat
Médangsâtre	Intégration CRM de recrutement	3,2 millions de dollars par an
Logiciel de serre	Système de suivi des candidats	2,7 millions de dollars par an
Levier	Plate-forme d'acquisition de talents	2,5 millions de dollars par an

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: activités clés

Personnel de main-d'œuvre temporaire et permanent

En 2023, Kelly Services a déclaré 4,86 ​​milliards de dollars de revenus totaux, les services de personnel représentant une partie importante de leur modèle commercial.

Catégorie de personnel	Volume de placement annuel	Taux horaire moyen
Personnel temporaire	385 000 employés	18,75 $ par heure
Placement permanent	62 500 placements professionnels	25 000 $ par frais de placement

Services de recrutement et de placement des talents

Kelly Services opère dans 9 pays avec des stratégies de recrutement complètes.

• Recrutement professionnel à travers 15 verticales de l'industrie
• Plateformes de recrutement numérique desservant plus de 10 000 clients d'entreprise
• Base de données annuelle des candidats de 2,1 millions de professionnels

Conseil de gestion de la main-d'œuvre

Service de conseil	Engagement annuel du client	Contribution des revenus
Planification stratégique de la main-d'œuvre	425 clients d'entreprise	186 millions de dollars
Optimisation de la main-d'œuvre	312 clients d'entreprise	142 millions de dollars

Solutions d'externalisation RH

Kelly Services gère les fonctions RH pour 750 entreprises de milieu à la place.

• Traitement de la paie pour 185 000 employés
• Services d'administration des avantages
• Gestion de la conformité

Programmes de formation des compétences et de développement

Catégorie de formation	Participants annuels	Investissement du programme
Compétences techniques	47 500 participants	22,3 millions de dollars
Développement professionnel	36 000 participants	15,7 millions de dollars

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: Ressources clés

Base de données des candidats étendus

En 2023, Kelly Services maintient une base de données d'environ 1,5 million de candidats potentiels dans divers industries et niveaux de compétence. La base de données couvre plusieurs secteurs, notamment:

Secteur	Couverture des candidats
Informatique	275 000 candidats
Soins de santé	350 000 candidats
Ingénierie	225 000 candidats
Administratif	400 000 candidats

Plateformes de technologie de recrutement avancée

Kelly Services investit 12,3 millions de dollars par an dans l'infrastructure de technologie de recrutement, notamment:

• Algorithmes de correspondance des candidats alimentés par l'IA
• Systèmes de gestion des talents basés sur le cloud
• Technologies de dépistage de l'apprentissage automatique

Réseau mondial de recruteurs professionnels

Kelly Services emploie 1 800 recruteurs professionnels dans 41 pays, avec la distribution régionale comme suit:

Région	Nombre de recruteurs
Amérique du Nord	850
Europe	550
Asie-Pacifique	250
l'Amérique latine	150

Grande réputation de marque

Kelly Services a une évaluation de la marque de 475 millions de dollars, avec un taux de rétention de 92% en 2023.

Outils d'évaluation des talents complets

Investissement dans les technologies d'évaluation des talents: 8,6 millions de dollars en 2023, couvrant:

• Plates-formes de test psychométriques
• Systèmes de vérification des compétences
• Algorithmes de prédiction des performances

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: propositions de valeur

Solutions de main-d'œuvre flexibles pour les entreprises

Kelly Services fournit des solutions de main-d'œuvre dans plusieurs secteurs avec 5,1 milliards de dollars de revenus annuels pour 2022. La société dessert environ 90% des entreprises du Fortune 100 grâce à des accords de dotation flexibles.

Segment de l'industrie	Couverture de la main-d'œuvre	Volume de placement annuel
Informatique	42% des placements totaux	87 500 placements professionnels
Fabrication	28% des placements totaux	62 300 travailleurs industriels
Soins de santé	15% des placements totaux	33 600 professionnels de la santé

Accès à divers piscines de talents

Kelly Services maintient une base de données de talents de 1,2 million de candidats présélectionnés dans 23 pays. La portée mondiale de la société permet d'accéder à des talents spécialisés dans plusieurs secteurs.

• Réseau de talents mondiaux couvrant l'Amérique du Nord, l'Europe et l'Asie-Pacifique
• Candidats ayant des compétences spécialisées dans les domaines technologiques, ingénieurs et scientifiques
• Capacités multilingues de la main-d'œuvre

Processus de recrutement rapide et efficace

Le délai moyen d'embaucher pour les postes professionnels est de 14 jours, avec un taux de satisfaction du client de 92%. Les plateformes de recrutement numérique permettent une correspondance et un dépistage des candidats rapides.

Staffing spécialisé dans plusieurs secteurs

Kelly Services fournit des solutions de dotation dans 10 verticales de l'industrie primaire avec des stratégies de recrutement spécialisées.

Secteur	Main-d'œuvre spécialisée	Pénétration du marché
Technologie	Ingénieurs logiciels, scientifiques des données	Part de marché de 48%
Fabrication	Techniciens qualifiés, opérateurs de machines	Part de marché de 35%
Soins de santé	Infirmières, techniciens médicaux	22% de part de marché

Stratégies de gestion de la main-d'œuvre personnalisées

Kelly Services propose des solutions de main-d'œuvre sur mesure avec 450 millions de dollars investis dans des plateformes de recrutement axées sur la technologie. Les clients des entreprises reçoivent des stratégies d'optimisation de la main-d'œuvre personnalisées.

• Outils d'analyse de la main-d'œuvre propriétaire
• Algorithmes de correspondance des candidats dirigés AI
• Services complets de planification de la main-d'œuvre

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: relations avec les clients

Gestion des comptes personnels

Kelly Services maintient 16 500+ relations avec les clients actives dans plusieurs secteurs. L'entreprise attribue des gestionnaires de comptes dédiés à 72% de ses clients d'entreprise de haut niveau.

Segment client	Approche de gestion des comptes	Pourcentage de couverture
Clients de l'entreprise	Gestionnaires de compte dédiés	72%
Clients du marché intermédiaire	Gestion du compte partagé	25%
Clients des petites entreprises	Canaux de support numériques	3%

Plateformes d'acquisition de talents en ligne

Kelly Services exploite des plateformes numériques avec 1,2 million de demandeurs d'emploi enregistrés et 87 technologies de recrutement automatisées.

• Plate-forme numérique Kelly OCG
• Portail de recrutement en ligne Kelly Connect
• Système de correspondance des candidats automatisés

Performances régulières et rapports de satisfaction

La société mène des enquêtes trimestrielles de satisfaction des clients avec un taux de réponse de 94% et maintient un score de promoteur net de 68.

Métrique de rapport	Valeur de performance
Taux de réponse au sondage de satisfaction du client	94%
Score de promoteur net	68
Revues annuelles de performance des clients	4

Équipes de support client dédiées

Kelly Services maintient 325 professionnels spécialisés du soutien client dans 12 centres de services mondiaux.

Programmes d'engagement des talents continus

La société met en œuvre 47 initiatives de rétention et d'engagement des talents, 62% des travailleurs temporaires recevant des possibilités de développement professionnel en cours.

Programme d'engagement	Taux de participation
Formation professionnelle	62%
Ateliers de développement de carrière	48%
Plateformes d'apprentissage numérique	55%

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: canaux

Site Web de l'entreprise

Kelly Services exploite www.kellyservices.com comme principal canal numérique pour l'engagement des clients et des candidats.

Métrique du site Web	2023 données
Visiteurs annuels du site Web	2,4 millions
Postes d'emploi	15 783 listes actives
Candidat Profile Soumissions	87 456 soumissions annuelles

Plateformes de recrutement numérique

Kelly Services utilise plusieurs canaux de recrutement numérique.

• En effet
• Liendin
• Ziprèceur
• Monster.com

Plate-forme	Postings mensuels
Liendin	6,234
En effet	5,876

Équipes de vente directes

Kelly Services maintient des représentants des ventes dédiés dans plusieurs régions.

Métrique de l'équipe de vente	2023 données
Représentants des ventes totales	1,247
Revenu annuel moyen par représentant	1,2 million de dollars

Sites de réseautage professionnels

Kelly Services engage activement des plateformes de réseautage professionnelles pour l'acquisition de talents.

Plate-forme	Nombre de suiveurs	Taux d'engagement annuel
Liendin	378,000	4.7%
Gazouillement	156,000	2.3%

Salons et conférences de l'industrie

Kelly Services participe aux événements de l'industrie stratégique pour le développement des entreprises.

Catégorie d'événements	Participation annuelle	Génération de leads
Conférences nationales	12	1 456 pistes qualifiées
Salons régionaux	24	2 789 contacts potentiels

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: segments de clientèle

Grandes entreprises d'entreprise

Kelly Services dessert les entreprises du Fortune 500 dans plusieurs secteurs, avec environ 87% des entreprises du Fortune 100 utilisant leurs solutions de dotation et de main-d'œuvre.

Industrie	Pourcentage de grands clients d'entreprise	Contribution annuelle des revenus
Technologie	29%	275 millions de dollars
Fabrication	24%	228 millions de dollars
Finance	18%	171 millions de dollars

Petites et moyennes entreprises

Kelly Services soutient environ 45 000 petites et moyennes entreprises à l'échelle nationale.

• Valeur du contrat moyen: 47 500 $
• Les secteurs primaires servis:
  • Services professionnels
  • Vente au détail
  • Logistique

Secteurs de fabrication et industriels

Kelly Services génère 612 millions de dollars de revenus annuels des clients manufacturiers.

Sous-secteur de fabrication	Compte de clientèle	Placement de la main-d'œuvre
Automobile	1 250 clients	38 000 travailleurs
Électronique	890 clients	22 500 travailleurs
Aérospatial	475 clients	12 000 travailleurs

Organisations de soins de santé et médicaux

Kelly Services soutient 3 750 établissements de santé avec des solutions spécialisées de la main-d'œuvre.

• Revenu annuel du secteur des soins de santé: 425 millions de dollars
• Segments de la main-d'œuvre:
  • Professionnels cliniques
  • Personnel administratif
  • Spécialistes techniques

Technologie et sociétés de services professionnels

Kelly Services fournit des solutions de main-d'œuvre à 2 600 organisations de technologie et de services professionnels.

Segment technologique	Compte de clientèle	Revenus annuels
Développement de logiciels	890 clients	215 millions de dollars
Infrastructure informatique	650 clients	172 millions de dollars
Cybersécurité	385 clients	98 millions de dollars

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: Structure des coûts

Frais de recrutement et de dépistage

Pour l'exercice 2022, Kelly Services a déclaré des frais totaux de recrutement et d'acquisition de talents de 54,3 millions de dollars.

Catégorie de dépenses	Coût annuel
Publicité du recrutement	18,7 millions de dollars
Processus de vérification des antécédents	12,5 millions de dollars
Technologie de dépistage des candidats	23,1 millions de dollars

Compensation et avantages sociaux des employés

Kelly Services a alloué 1,2 milliard de dollars au total de la rémunération et des avantages sociaux des employés en 2022.

• Salaire et salaire: 892,6 millions de dollars
• Avantages en santé: 187,4 millions de dollars
• Plans de retraite: 76,3 millions de dollars
• Autre rémunération: 43,7 millions de dollars

Investissements infrastructures technologiques

Les dépenses d'infrastructure technologique pour 2022 ont totalisé 45,6 millions de dollars.

Zone d'investissement technologique	Dépenses
Cloud computing	16,2 millions de dollars
Cybersécurité	12,8 millions de dollars
Développement de logiciels	16,6 millions de dollars

Coûts opérationnels de marketing et de vente

Les frais de marketing et de vente pour 2022 étaient de 134,7 millions de dollars.

• Marketing numérique: 42,3 millions de dollars
• Compensation de l'équipe de vente: 67,9 millions de dollars
• Technologie des ventes: 24,5 millions de dollars

Office mondial et frais généraux administratifs

Les frais généraux administratifs pour 2022 s'élevaient à 98,4 millions de dollars.

Catégorie aérienne	Coût annuel
Dépenses de l'installation	38,6 millions de dollars
Salaires administratifs	42,7 millions de dollars
Frais opérationnels des entreprises	17,1 millions de dollars

Kelly Services, Inc. (Kelya) - Modèle d'entreprise: Strots de revenus

Frais de service de personnel temporaire

Kelly Services a généré 4,87 milliards de dollars de revenus totaux pour l'exercice 2022, avec des services de dotation temporaires représentant une partie importante de cette source de revenus.

Catégorie de revenus	Pourcentage du total des revenus	Montant (USD)
Services de dotation temporaires	65.4%	$3,188,180,000

Commissions de placement permanentes

Les commissions de placement permanentes contribuent aux revenus de Kelly Services grâce à des frais de recrutement et de placement.

• Les frais de placement moyens se situent entre 15 à 25% du salaire annuel du candidat
• Revenus annuels estimés du placement permanent: 320 millions de dollars

Revenus de consultation en gestion de la main-d'œuvre

Les services de conseil offrent une source de revenus supplémentaire pour les services Kelly.

Type de service de conseil	Contribution des revenus
Conseil de stratégie de main-d'œuvre	175 millions de dollars
Conseil de gestion des talents	95 millions de dollars

Frais de service d'externalisation des RH

L'externalisation RH représente un segment de revenus croissant pour les services Kelly.

• Revenu total d'externalisation des ressources humaines: 245 millions de dollars en 2022
• Taux de croissance annuel: 7,2%

Frais de formation des compétences et de développement

Les programmes de formation et de développement génèrent des revenus supplémentaires pour l'entreprise.

Catégorie de programme de formation	Revenus annuels
Formation professionnelle	86 millions de dollars
Développement des compétences techniques	62 millions de dollars

Kelly Services, Inc. (KELYA) - Canvas Business Model: Value Propositions

Access to high-quality, specialized talent in high-demand sectors like SET.

Kelly Services, Inc. connects more than 400,000 people with work every year through its network of suppliers and partners.

For the Science, Engineering & Technology (SET) segment, revenue for the thirteen-week period ended September 28, 2025, was $113.7 million, representing a year-over-year decline of 9.0% for the quarter. The year-to-date revenue for the SET segment through the first nine months of 2025 reached $335.0 million.

The value proposition is supported by the broader gig economy context in 2025, where:

• 70+ million Americans identify as gig workers.
• 5.6 million independent workers in the US earned over $100,000 annually in 2025.
• 82% of freelancers report more job opportunities in 2025 due to remote hiring.

The specialized talent offering is quantified by segment performance:

Service Line	Q3 2025 Revenue (In millions of dollars)	Year-over-Year Change (Q3 2025)
Science, Engineering & Technology (SET)	113.7	-9.0%
Enterprise Talent Management (ETM)	129.1	-13.1%

Scalable, flexible workforce solutions to manage client costs and risk.

Kelly Services, Inc. reported total revenue from services of $935.0 million for the thirteen-week period ended September 28, 2025. The company demonstrated expense management, with adjusted Selling, general and administrative expenses declining by 9.7% year-over-year in Q3 2025.

Flexibility and cost management are reflected in margin expectations:

• Q3 2025 adjusted EBITDA margin was 1.8%, a decrease of 70 basis points year-over-year.
• The company expects an adjusted EBITDA margin of approximately 3% for the fourth quarter of 2025.

Outcome-based solutions (RPO/BPO) for improved efficiency and talent supply chain.

The Enterprise Talent Management (ETM) segment, which includes outcome-based services like payroll process outsourcing, generated $129.1 million in revenue for Q3 2025. This segment experienced a decline of 13.1% year-over-year for the quarter. For the first nine months of 2025, adjusted earnings were $51.0 million.

Reliable K-12 staffing and fill-rate improvement for school districts.

The Education segment is a resilient area, posting revenue of $142.1 million in Q3 2025, marking growth of 0.9% year-over-year. Kelly Education supports over 10,000+ schools with their workforce needs.

Specific performance metrics in K-12 staffing include:

• One Florida district saw a 42 percentage point substitute teacher fill rate lift.
• In a prior period, Kelly covered nearly 1,000 long term substitute teacher positions at an 87% fill rate.
• The Education segment maintained a gross profit rate of 14.1% in Q3 2025, an increase of 20 basis points year-over-year.

Offering remote and flexible work opportunities for the professional gig worker.

The value proposition for the professional gig worker aligns with the overall market trend where 63% of gig workers say they prefer a flexible work schedule to a bigger salary. For the first nine months of 2025, total revenue was $3.2 billion.

The company's commitment to this segment is seen in its overall connection of people to work:

Metric	Value	Context/Year
Total People Connected with Work Annually	400,000+	Current Operations
Full-Time Independent Workers (US)	27.7 million	2024
High-Earning Freelancers ($100K+) (US)	5.6 million	2025

Kelly Services, Inc. (KELYA) - Canvas Business Model: Customer Relationships

You're looking at how Kelly Services, Inc. manages its client interactions in late 2025, a period where operational discipline and targeted growth are key, especially after the Q3 2025 results showed a 9.9% year-over-year revenue decrease to $935.0 million.

Consultative, high-touch sales for large Enterprise Talent Management (ETM) clients.

For large Enterprise Talent Management (ETM) clients, the relationship model centers on deep integration and maximizing value capture. Kelly Services, Inc. explicitly focuses on a market strategy within ETM to further enhance the delivery of its full suite of offerings and increase share-of-wallet. This consultative approach is critical, as evidenced by the significant impact of large customer dynamics; in Q3 2025, discrete impacts from three large private sector customers accounted for a portion of the revenue decline, which was consistent with expectations. For the fourth quarter of 2025 outlook, the company projected an 8.0% reduction related to these discrete customers and federal contractors within the ETM segment. The ETM segment itself saw an underlying revenue decline of approximately 1.9% in Q3 2025, excluding those discrete impacts.

Dedicated account management teams for specialized segments (SET, Education).

The structure relies on specialized teams aligning with the distinct needs of the Science, Engineering & Technology (SET) and Education segments. In Q2 2025, the Education segment showed reported revenue growth of 5.6% (or 5.3% organically), indicating successful relationship management in that market. Conversely, the SET segment organic revenue declined by 8.5% in Q2 2025, though this was partially masked by the acquisition impact. By Q3 2025, the SET segment revenue was down 9% reported, or 3.5% excluding the federal government impact. This segmentation necessitates dedicated management to navigate varied demand curves, such as the continued strength in K-12 staffing within Education noted in Q2 2025.

Tech-enabled self-service and AI-powered offerings for scale.

Kelly Services, Inc. is actively transforming operations to enhance efficiency, which includes technology modernization as a key expense optimization initiative. Management highlighted opportunities in AI talent solutions during the Q3 2025 earnings discussion. The focus on efficiency is reflected in the adjusted SG&A expense reduction of 9.7% year-over-year in Q3 2025, driven by structural and demand-driven efforts, which would include scaling technology use. While specific self-service adoption rates aren't public, the commitment to technology modernization supports scalable, less high-touch interactions where appropriate.

Long-term, performance-based contracts for outcome-based services.

The relationship is increasingly moving toward outcome-based service contracts, which are higher-margin. Since 2020, Kelly Services, Inc. has been shifting its revenue mix toward these higher-margin solutions, including Managed Service Provider (MSP) and Recruitment Process Outsourcing (RPO). In Q2 2025, outcome-based offerings (excluding contact center solutions) demonstrated resilience, growing 2% year-over-year, driven by the ETM segment. These contracts structure client payment contingent on volume managed, a monthly management fee, or a per-unit basis for services performed related to an outsourced process or project. The company maintained its quarterly cash dividend at $0.075 per share, reflecting confidence in its cash flow generation, which is supported by this strategic mix shift.

The following table summarizes the reported revenue performance across the three primary customer-facing segments for the third quarter of 2025, illustrating the current focus areas:

Segment	Q3 2025 Reported Revenue	Year-over-Year Change (Reported)	Underlying Revenue Change (Approximate)
Enterprise Talent Management (ETM)	Not explicitly stated separately from total	-13.1%	Approximately -1.9%
Science, Engineering & Technology (SET)	Not explicitly stated separately from total	-9.0%	Approximately -3.5% (Excluding federal impact)
Education	Not explicitly stated separately from total	+0.9%	Growth maintained
Total Company	$935.0 million	-9.9%	Approximately -2.0% (Excluding discrete impacts)

The gross profit rate for Q3 2025 was 20.8%, a 60 basis point decrease versus the prior year quarter, with ETM's rate down slightly and SET's rate declining 80 basis points.

Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYA) - Canvas Business Model: Channels

You're mapping out how Kelly Services, Inc. (KELYA) gets its specialized talent solutions and consulting services to the enterprise client and the talent pool itself. The channels are deeply integrated with their three core operating segments, which dictates how they push value out to the market.

The delivery mechanism is segmented to match the specialized nature of the business, which, as of Q2 2025, centers on Enterprise Talent Management (ETM), Science, Engineering & Technology (SET), and Education. The channel strategy must support these distinct revenue streams. For instance, the SET segment, which saw reported revenue growth of 19.4% in Q2 2025 (largely due to the Motion Recruitment Partners acquisition), relies on channels that can deliver highly specialized, outcome-based solutions, often requiring direct, consultative engagement. Conversely, the Education segment, which showed reported revenue growth of 5.6% in Q2 2025, utilizes channels optimized for high-volume, localized staffing, like K-12 fill rates.

Here's a quick look at how the segments performed in Q2 2025, which informs the channel focus:

Operating Segment	Reported Revenue Change (Q2 2025 YoY)	Organic Revenue Change (Q2 2025 YoY)	Reported Gross Profit Margin (Q2 2025)
Science, Engineering & Technology (SET)	19.4% increase	8.5% decline	25.6%
Education	5.6% increase	5.3% increase	14.4%
Enterprise Talent Management (ETM)	3.9% decline	5.1% decline	Not explicitly stated, but overall company GP rate was 20.5%.

The total reported revenue for Q2 2025 was $1.1 billion, with a total gross profit rate of 20.5%, up 30 basis points from the prior year quarter.

Direct client engagement is managed through a dedicated sales structure. You'll find that the direct sales force and consulting teams are critical for landing the larger, more complex enterprise contracts, especially within the ETM and KellyOCG (Outsourcing & Consulting) offerings. These teams target decision-makers in procurement and HR, focusing on selling managed services and outcome-based solutions rather than just contingent labor. Targeted digital content marketing was a major channel driver in 2024, contributing to 45% of new enterprise client acquisitions that year. The sales team also leverages a proprietary CRM system to identify clients with high workforce volatility.

For talent acquisition, the channel mix is heavily weighted toward digital methods to source the high volume of workers Kelly Services places-over 400,000 people annually across 30 countries.

• Programmatic job advertising is used extensively for broad reach.
• A streamlined mobile application process is key for candidate conversion.
• The Kelly Now platform supports digital access for industrial staffing candidates and managers.
• The company attracted over 1.2 million new global workforce applicants in 2024 through these digital channels.

Talent retention, which directly impacts channel reliability, is supported by the Kelly Learning platform and a loyalty program offering preferred job access.

The physical and virtual office network provides the necessary local market delivery capability, which is essential for compliance and on-the-ground support, even as digital channels grow. Kelly Services operates across the Americas, Europe, and Asia-Pacific regions.

• The Americas region generated $1,073.1 million in revenue in Q2 2025.
• Europe accounts for 15% of total revenue, with key centers in the UK, Germany, and Ireland.
• Asia-Pacific contributed 21% of 2024 revenue.
• Managed Service Provider (MSP) solutions are available in 70 countries, while direct placement connects people in 30 countries.

This global footprint, supported by a broad base of strategic suppliers, ensures they can deliver workforce solutions where and when they are needed most, even while managing organic revenue headwinds, such as the 3.3% organic revenue decline in Q2 2025 (which included a 1.4% impact from reduced federal contractor demand).

Finance: draft Q3 2025 cash flow forecast by Friday.

Kelly Services, Inc. (KELYA) - Canvas Business Model: Customer Segments

You're hiring before product-market fit is fully solidified, so understanding exactly who pays you and who works for you is the first step in stabilizing the model. Kelly Services, Inc. serves a dual customer base: the enterprise clients who issue the requisitions and the talent pool who fulfill the work.

Enterprise Clients: Mid-to-large Businesses Seeking Flexible Staffing Globally

The core B2B customer base consists of mid-to-large enterprise clients looking for scalable, flexible workforce solutions across various geographies. Kelly Services, Inc. generated total revenue of approximately $4.3 billion in the 2024 fiscal year.

Customer concentration shows a reliance on a core group of large accounts. As of the end of 2024, the largest 100 customers accounted for an estimated 58% of total company revenue, with the top 10 customers contributing 29% of that total. Honestly, the largest single customer represented about 6% of total revenue in 2024. This concentration means relationship management with these top-tier clients is defintely critical for revenue stability.

Specialized Industries Driving Demand

Kelly Services, Inc. focuses its efforts on specific, high-growth industry verticals where specialized skills are in demand. The company explicitly tracks its business mix based on these specialties, which is a key part of its strategy to move toward higher-margin outcome-based solutions.

The breakdown of 2024 gross billings highlights the concentration in these areas:

Industry Vertical	Percentage of 2024 Gross Billings
Technology	28%
Healthcare	22%
Advanced Manufacturing	19%

The Education segment, which includes K-12 school districts, remains a strong customer base. For context on the scale, Kelly Education reported US education staffing revenue of $972 million in 2024. Looking at the most recent operational data from Q3 2025, the Education business edged up 0.8% year-over-year in revenue, showing resilience even as other areas faced headwinds.

Conversely, the Science, Engineering & Technology (SET) segment, which houses much of the Technology focus, saw revenue fall 9.0% year-over-year in Q3 2025, though it had shown strong reported growth in Q2 2025 at 19.4%, largely due to the prior acquisition of Motion Recruitment Partners (MRP).

Government Agencies and Educational Institutions

Business with government entities is a component, but the company has structured its contracts to limit single-source risk. As of 2024, no single federal, state, or local government contract represented more than 3% of total company revenue. However, reduced demand from U.S. federal government contractors was cited as a challenge impacting revenue in Q3 2025.

The Education segment specifically targets K-12 school districts and related institutions, providing substitute educators and other support staff. This segment showed reported revenue growth of 5.6% in Q2 2025.

The Talent Pool: The Supply Side of the Equation

Kelly Services, Inc. connects a vast number of workers with assignments annually. The company connects more than 400,000 people with work every year. This talent pool is segmented by skill level and preference for work structure.

Key characteristics of the talent pool include:

• Skilled professionals with bachelor's degrees or higher, aged 25-44, seeking project-based or temporary-to-hire roles.
• A growing segment of professional gig workers who prefer contract arrangements.
• Substitute educators servicing the Education segment.

The preference for flexible work is clear; the professional gig worker segment grew by 30% from 2023 to 2024. This indicates a structural shift in how a significant portion of their workforce prefers to engage with Kelly Services, Inc.

Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYA) - Canvas Business Model: Cost Structure

You're looking at the major drains on Kelly Services, Inc.'s bottom line as of late 2025. The cost structure is heavily influenced by the nature of the staffing business and the recent inorganic growth strategy.

Cost of Services remains the single largest cost component, representing the direct compensation and associated expenses for the contingent workforce deployed to clients. While specific dollar figures for total Cost of Services for Q2 or Q3 2025 aren't itemized separately from revenue to calculate a Gross Profit Rate for the entire company in the same way, we know the overall Gross Profit Rate for Q2 2025 was 20.5%. This implies that approximately 79.5% of revenue is consumed by the Cost of Services, which is primarily wages and benefits for contingent workers.

Selling, General, and Administrative (SG&A) expenses are the next major category. For the second quarter of 2025, Kelly Services, Inc. reported SG&A expenses of $207.3 million. This figure is up from $192 million in Q2 2024, with the increase attributed in part to the Motion Recruitment Partners (MRP) acquisition. On an adjusted organic basis for Q2 2025, SG&A expenses actually declined 1% year-over-year, showing some underlying cost control efforts.

The company is actively managing costs related to its strategic moves, which fall into several buckets:

• Integration and realignment costs from acquisitions like MRP were reported as $6 million in charges during Q2 2025.
• These Q2 charges also included costs for improving technology and processes across the enterprise.
• The third quarter of 2025 saw significant non-cash charges, including $102.0 million in goodwill impairment charges related to the integration of MRP and Softworld acquisitions in the Science, Engineering & Technology (SET) segment, alongside realignment efforts.

Debt financing for acquisitions directly impacts the income statement through interest expense. For the first half of 2025, the year-over-year decline in adjusted earnings per share reflected higher net interest expense due to debt incurred for the MRP acquisition. Specifically, the year-over-year decline in Q2 2025 adjusted earnings per share included an impact of $0.08 per share from increased net interest expense.

Here is a snapshot of key reported expense and margin figures from the Q2 and Q3 2025 reporting periods:

Cost/Metric Category	Period	Reported Amount	Context/Notes
Reported SG&A Expenses	Q2 2025	$207.3 million	Up from $192 million in Q2 2024
Integration and Realignment Charges	Q2 2025	$6 million	Included technology and process improvement costs
Goodwill Impairment Charges (Non-cash)	Q3 2025	$102.0 million	Related to MRP and Softworld acquisitions/realignment in SET
Increased Net Interest Expense Impact	Q2 2025 Adjusted EPS	$0.08 per share	Due to debt from MRP acquisition
Gross Profit Rate	Q2 2025	20.5%	Up 30 basis points year-over-year
Adjusted EBITDA	Q3 2025	$16.5 million	Down 36.7% versus prior year period

Kelly Services, Inc. is focused on driving structural efficiencies through technology enhancements, including leveraging AI, to improve the SG&A expense profile. The largest variable cost, Cost of Services, is directly tied to the contingent worker base, which means labor market conditions and bill/pay rate spreads are critical drivers of gross margin.

The company's Q3 2025 results showed an operating loss of $102.1 million, which was heavily skewed by the non-cash goodwill impairment charge. On an adjusted basis, excluding this charge, operating earnings were $4.3 million for Q3 2025. Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYA) - Canvas Business Model: Revenue Streams

You're looking at how Kelly Services, Inc. (KELYA) actually brings in the money, which is critical for understanding its valuation, especially given the recent market volatility. Here's the breakdown of their revenue sources based on late 2025 financial reporting.

The core of Kelly Services, Inc.'s revenue generation remains rooted in providing contingent and permanent talent, though the mix is evolving due to strategic acquisitions and market pressures. The primary revenue streams map closely to their operating segments: Science, Engineering & Technology (SET), Education, and Enterprise Talent Management (ETM).

The overall financial performance for the year-to-date shows a slight top-line increase despite organic challenges. Total Revenue for the first 9 months of 2025 was reported as $3,140.7 million. This compares to the Q2 2025 figure, which was $1.1 billion, marking a 4.2% increase year-over-year for that specific quarter, largely due to acquisitions like Motion Recruitment Partners (MRP).

Here is a look at the composition and recent performance of these streams, using Q2 2025 segment data as the best available proxy for service-line contribution:

Revenue Stream Category (Segment Proxy)	Q2 2025 Reported Revenue (Approximate)	Q2 2025 Year-over-Year Change	Key Driver/Note
Staffing Services (SET & Education Segments)	Substantial Majority (Education grew 5.6%)	Mixed (Education up 5.6%, SET organic down 8.5%)	Includes temporary and contract placements; Education strength offsets pressure in SET/ETM.
Outcome-Based Solutions (ETM Segment)	Significant Portion (ETM revenue down 3.9%)	Down 6.2% (Organic)	Fees from RPO, BPO, and MSP contracts; experienced pressure from a large contact center customer runoff.
Permanent Placement Fees	Minority Share	Moderating Decline	Commissions for direct-hire placements; noted as a drag on gross profit rate in Q2 2025.

You can see how the different services performed in the second quarter of 2025:

• Staffing Services: This remains the primary revenue source. In the ETM segment alone, staffing revenues declined by 7.7% year-over-year.
• Outcome-Based Solutions: These offerings, excluding contact center solutions, showed resilience, actually being up 2% year-over-year, driven by the ETM segment.
• Permanent Placement Fees: These commissions represented only about 1% of total revenue in Q2 2025.

The reliance on the core staffing model is evident, but the growth story is increasingly tied to the higher-margin, outcome-based solutions, even when the overall segment revenue is pressured. The fact that Perm fees were cited as a factor in gross profit rate compression suggests they aren't the current focus for margin expansion. Finance: draft 13-week cash view by Friday.