Loma Negra Compañía Industrial Argentina Sociedad Anónima (Loma): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique de l'innovation industrielle argentine, Loma Negra Compañía Industrial Argentina Sociedad Anónima apparaît comme une puissance stratégique, prête à révolutionner son approche du marché grâce à une matrice Ansoff complète. En explorant méticuleusement les voies de pénétration du marché, de développement, d'innovation de produits et de diversification stratégique, l'entreprise se tient au précipice de la croissance transformatrice, prête à redéfinir le secteur des matériaux de construction avec des stratégies audacieuses et avant-gardistes qui promettent de remodeler la dynamique de l'industrie et de déverrouiller sans précédent les stratégies sans avantage avant potentiel.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (Loma) - Matrice Ansoff: pénétration du marché

Augmenter les efforts de marketing ciblant les entreprises de construction et les projets d'infrastructure en Argentine

En 2022, Loma Negra a déclaré des ventes nettes de 259 228 millions de pesos argentins, avec un segment de matériaux de construction représentant 73% des revenus totaux.

Offrir des prix compétitifs et des réductions de volume

Prix ​​de ciment moyen en Argentine: 7 500 ARS par tonne en 2022.

• Plage de réduction en volume: 5-15%
• Remises de contrat annuelles: jusqu'à 20%
• Incitations aux prix des grands projets: négociable

Améliorer les programmes de fidélité des clients

Adhésion au programme de fidélité actuel: 3 750 entreprises de construction.

Optimiser les canaux de distribution

Réseau de distribution: 47 points de vente à travers l'Argentine.

• Ventes directes: 62%
• Réseau de distribution: 38%

Investir dans le marketing numérique

Budget de marketing numérique: 15,3 millions d'ARS en 2022.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (Loma) - Matrice Ansoff: développement du marché

Développez la portée géographique aux pays sud-américains voisins

En 2022, les revenus d'exportation de Loma Negra ont atteint 15 782 000 pesos argentins, en mettant principalement sur le Brésil et le Chili. La pénétration du marché au Brésil représentait 6,3% du total des ventes internationales.

Développer des partenariats stratégiques avec les entreprises de construction régionales

En 2022, Loma Negra a établi 7 partenariats stratégiques avec des entreprises de construction en Amérique du Sud, représentant un investissement de 42,5 millions de pesos.

• Partenariat avec Odebrecht Brésil
• Collaboration avec Besalco Chile
• Joint-venture avec Camargo Corrêa

Créer des offres de produits localisés

Loma Negra a développé 3 produits de ciment spécialisés pour les marchés régionaux, avec un investissement en R&D de 12,3 millions de pesos en 2022.

Explorez les opportunités sur les marchés émergents

Investissements en développement des infrastructures dans les marchés cibles: Pérou - 2,1 milliards USD Colombie - 1,8 milliard USD Bolivie - 0,9 milliard USD

Établir des réseaux de vente et de distribution

En 2022, Loma Negra a élargi les canaux de distribution avec 12 nouveaux centres de distribution régionaux, un investissement total de 67,5 millions de pesos.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (Loma) - Matrice Ansoff: Développement de produits

Ciment écologique et matériaux de construction durable

En 2022, Loma Negra a investi 42,3 millions de pesos argentins dans une recherche matérielle durable. Cible de réduction des émissions de carbone: 18% d'ici 2025.

Mélanges en béton innovants

Dépenses de R&D pour les mélanges de béton avancés: 37,5 millions de pesos argentins en 2022.

• Amélioration de la résistance à la compression: 35%
• Amélioration de la durabilité: 27%
• Résistance aux fissures: augmentation de 40%

Produits de ciment spécialisés

Budget de développement de produits: 53,2 millions de pesos argentins en 2022.

Investissement de la recherche et du développement

Investissement total de R&D en 2022: 89,7 millions de pesos argentins.

• Personnel technique: 42 chercheurs spécialisés
• Demandes de brevet: 7 nouvelles technologies
• Centres d'innovation: 2 installations dédiées

Gammes de produits de construction verte

Revenus de produits verts: 215,6 millions de pesos argentins en 2022.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (Loma) - Matrice Ansoff: Diversification

Intégration verticale dans les services de construction et la gestion de projet

Loma Negra a généré 153,4 milliards d'ARS de revenus en 2022, les services de construction représentant 22% des efforts de diversification.

Investissement dans la production d'infrastructures d'énergie renouvelable

Loma Negra a investi 45,2 millions d'ARS dans les infrastructures d'énergie renouvelable en 2022.

• Capacité de production d'énergie solaire: 15 MW
• Investissement en énergie éolienne: 22,7 millions ARS
• Croissance du portefeuille d'énergie verte: 6,8% d'une année à l'autre

Développement de gammes de produits de construction de construction complémentaires

Une nouvelle expansion de la gamme de produits a généré 67,3 milliards de revenus supplémentaires de revenus.

Services de conseil pour la technologie de construction et l'optimisation des matériaux

Le segment de conseil a généré 18,6 milliards ARS en 2022.

• Revenus de consultation technologique: ARS 12,4 milliards
• Services d'optimisation des matériaux: ARS 6,2 milliards
• Croissance de la base de clients: 14,3%

Investissements stratégiques dans des secteurs industriels connexes

Portfolio total d'investissement stratégique: ARS 89,7 millions dans plusieurs secteurs.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) - Ansoff Matrix: Market Penetration

You're looking at how Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) can drive growth by selling more of its existing cement and related products into its current Argentine market. This is the safest quadrant, but it requires aggressive execution, especially when margins are tight.

The immediate financial focus must be on margin recovery. The consolidated adjusted EBITDA margin for Q3 2025 fell to 20.8%. To counteract this, Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) must implement price increases that outpace the prevailing inflation rate to restore profitability levels seen previously.

To push market share past the current baseline, the focus shifts to specific customer segments. Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) currently holds a 42.7% share in the overall Argentine cement market as of 2023. The strategy targets the residential segment specifically, aiming for a 47.3% market share in that area by the end of 2025.

Here's a quick look at the current performance metrics informing this strategy:

The introduction of the new 25-kilogram cement bag is a direct play for market penetration in the smaller end of the market. Management noted the new bag format hit the market successfully and was very well received by both the customer and the final consumer. This product is designed to capture demand from small-scale residential builders and the do-it-yourself (DIY) sector, which are highly sensitive to packaging convenience and availability.

Sales efforts are being directed to capitalize on volume momentum seen in the ready-mix sector. The Concrete segment saw volumes surge by 44% year-over-year in Q2 2025, driven by private logistics infrastructure and residential projects. This focus on high-growth end-markets is key to driving penetration:

• Focus sales on private logistics hubs.
• Target residential projects for volume growth.
• Leverage successful 25-kilogram bag adoption.
• Push bulk cement dispatches for industrial demand.

Securing large-scale public works contracts requires a different approach, specifically aggressive volume discounts. Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) is focused on securing a 40.9% target share in the public works sector by 2025. Bulk cement dispatches showed strong momentum, supported by public works activity in Q3 2025.

Finance: draft 13-week cash view by Friday.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) - Ansoff Matrix: Market Development

You're looking at how Loma Negra Compañía Industrial Argentina Sociedad Anónima can push its existing cement and lime products into new geographic areas. This isn't about new products; it's about finding new buyers for what you already make well. The key is turning capacity into cash flow outside of the domestic Argentine market, which, to be fair, has seen some volatility, with 3Q25 Net sales revenues at Ps. 209,272 million (US$ 154 million) and a net loss of Ps. 8,587 million for that quarter.

The foundation for this push is the new capacity coming online. You need to map this directly to the market development plan. Here's a quick look at the scale you're working with, based on recent figures and the new investment:

Your market development actions should focus on these specific avenues:

• Utilize the new 1Mta capacity from the US$250M San Juan plant to service Western export markets.
• Establish a defintely dedicated export channel for clinker and cement to neighboring countries like Chile or Uruguay.
• Partner with regional distributors in Paraguay to enter a new, less-saturated market with existing cement and lime products.
• Bid on large-scale infrastructure tenders in stable Latin American economies, leveraging the company's scale of 12.1 Mt/a domestic capacity.
• Develop a robust currency hedging strategy to mitigate risk from new foreign market revenues.

For the currency risk, you know that a significant portion of your balance sheet is already exposed to foreign currency fluctuations; as of March 31, 2025, 84% (or Ps. 165,839 million) of total debt was in U.S. dollars. Any new foreign revenue stream absolutely needs a corresponding hedge. The recent US$113 million Class 5 Corporate Bond issued in July 2025, with an 8% interest rate, shows you are actively managing debt maturity, which is a good parallel for managing FX risk on new sales.

When looking at Chile, you see existing trade flows, even if they are small for their exports; Chile's cement exports in August 2025 totaled $1.09M. This suggests established logistics routes, which you can aim to utilize for your clinker and cement shipments. For Paraguay, while specific market data is thin, the IMF projects a +1.9% GDP growth for the country in 2025, suggesting a potentially less saturated environment than Argentina's current conditions. You need to get concrete distributor agreements locked down there.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) - Ansoff Matrix: Product Development

Introduce specialized, high-performance cement for high-rise construction, commanding a premium price point.

The Cement, masonry, and lime segment saw sales volumes rise 11.1% year-over-year in the second quarter of 2025, yet the segment's top line decreased by 9.9% year-over-year due to softer pricing dynamics. Loma Negra made a $70 million investment in a 25-kilogram cement bag product, which is a direct product enhancement effort. The company's overall Q2 2025 Net revenues reached US$ 149 million.

Expand the 'Plasticor' masonry line with new pre-mixed, ready-to-use mortar products for faster construction.

The focus on product line expansion, such as with the masonry line, supports the overall volume recovery seen across the company's main products. In the first half of 2025, cement, masonry, and lime sales volumes improved by 10% compared with the first half of 2024.

Launch a 'Green Cement' line, marketing the fact that 61% of Loma Negra's energy is already from renewable sources.

Loma Negra made a $78.4 million investment in green cement technologies, targeting a 22% reduction in carbon emissions by 2025. The marketing claim for this new line centers on the environmental positioning that 61% of Loma Negra's energy is already from renewable sources. The company's total specific emissions (Scope 1 and 2) fell to 507kg/t of cementitious product in 2024.

Offer advanced technical consulting and engineering support via the 'Consulting and Technical Center' as a paid service.

The Loma Negra Technical Center, established in March 1999, represents an existing asset that can be monetized through advanced technical consulting and engineering support as a new service offering. No specific 2025 revenue figures for this paid service are available.

Develop new aggregate mixes tailored for specific road construction and railroad projects, capitalizing on the 26.3% growth in that segment.

The Aggregates segment in the third quarter of 2025 posted strong growth of 26.3% year-over-year, directly driven by sustained demand from road construction and railroad projects. The Concrete segment volumes saw a 44.0% surge in Q2 2025. The Railroad segment volumes grew by 10.6% in Q2 2025.

Here's a quick look at segment performance in the third quarter of 2025:

The company's overall financial position in Q3 2025 included Consolidated Adjusted EBITDA of Ps. 43,536 million (or US$ 36 million), with Net Debt at US$ 206 million.

Key operational metrics for the first half of 2025 include:

• Cement, masonry and lime sales volumes: 2.36 Million tons (a 10% improvement YoY).
• Concrete volumes: 0.23 Million cubic meters (advanced 34% YoY).
• Aggregate volumes: 0.54 Million tons (increased 22% YoY).
• Railroad volumes: 1.75 Million tons (up 14.8% YoY).
• First Half 2025 Net Revenue: ARS247,472 million (down 8.5% YoY).

Finance: draft 13-week cash view by Friday.

Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) - Ansoff Matrix: Diversification

You're looking at how Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) might move beyond its core cement business, given the financial headwinds in the Argentine market during 2025. Diversification, in this context, means moving into new product-market combinations, which is the riskiest quadrant of the Ansoff Matrix.

Consider the third quarter of 2025 (3Q25) results. Net sales revenues stood at Ps. 209,272 million (or US$ 154 million). The Consolidated Adjusted EBITDA for that quarter was US$ 36 million, a drop of 23.7% year-over-year in pesos. The bottom line showed a net loss attributable to the owner of Ps. 8,587 million for 3Q25, a significant swing from the net profit of Ps. 27,871 million in the same period last year. This financial pressure definitely makes exploring new revenue streams attractive.

The balance sheet as of 3Q25 showed Net Debt at Ps. 281,519 million (or US$206 million). This resulted in a Net Debt/LTM Adjusted EBITDA ratio of 1.49x, up from 0.89x at the end of FY24. That leverage metric is something management watches closely when considering large, new capital expenditures.

The environment Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) operates in shows some activity, which could support adjacent diversification. For instance, the residential construction market showed a 7.2% year-over-year growth, and the commercial segment expanded by 5.9%. Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA) is targeting market shares of 47.3% in residential and 44.6% in commercial construction by the end of 2025.

Here are the proposed diversification vectors and the relevant context from the core business:

• Acquire a small, established pre-fabricated housing company in a new market like Peru or Colombia.
• Enter the industrial waste management and co-processing sector in Brazil, leveraging cement kiln technology.
• Launch a construction-focused equipment rental and logistics service in a new Argentine province or a new country.
• Invest in and commercialize proprietary construction technology (ConTech) solutions for regional builders.
• Develop a new business unit focused on producing and selling sustainable, non-cement building materials like wood composites.

To understand the scale of the core business that would fund or be impacted by these moves, here's a look at the revenue performance across the first three quarters of 2025:

The Trailing Twelve Months (TTM) revenue for 2025, as reported, sits at $0.65 Billion USD, a decrease of 24.69% from the 2024 revenue of $0.87 Billion USD. This trend underscores the need for new, non-cement-dependent revenue streams to stabilize the overall financial profile of Loma Negra Compañía Industrial Argentina Sociedad Anónima (LOMA).

For example, in 1Q25, the Concrete segment volumes grew by 22.8% year-over-year, driven by private infrastructure and renewable energy projects in Buenos Aires. This internal growth in a related area suggests that adjacent market entry, like equipment rental or ConTech, might find an existing customer base receptive to new offerings, provided the pricing is right-a major constraint in the core cement business where revenue fell 12.1% YoY in 3Q25, mainly due to the cement segment decline.

The company also executed a financial maneuver in July 2025, issuing a New Class 5 Corporate Bond for a total amount of US$113 million with an 8% interest rate and a 2-year tenor, specifically to refinance upcoming maturities. This move preserves liquidity, which is key for funding diversification efforts without immediately straining cash flow from operations.