Masco Corporation (MAS): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de l'amélioration de la maison, Masco Corporation (MAS) est un titan de l'innovation, naviguant stratégiquement dans le paysage complexe des produits de construction et des solutions de conception. Avec un modèle commercial robuste qui s'étend sur plusieurs segments de clients et exploite les capacités de fabrication de pointe, cette centrale transforme la façon dont les espaces résidentiels et commerciaux sont conçus, construits et améliorés. Des partenariats stratégiques avec des géants de la vente au détail comme Home Depot à un portefeuille diversifié de produits de haute qualité, la toile du modèle commercial de Masco révèle une approche sophistiquée pour répondre aux besoins en évolution des entrepreneurs, des propriétaires et des professionnels du design à travers l'Amérique du Nord et au-delà.

Masco Corporation (MAS) - Modèle commercial: partenariats clés

Home Depot et Lowe's comme principaux canaux de distribution de vente au détail

Masco Corporation maintient des partenariats de vente au détail critiques avec:

Détaillant	Volume des ventes annuelles	Durée du partenariat
Home dépot	42,3 milliards de dollars de ventes de produits à domicile	Plus de 20 ans
Lowe's	97,1 milliards de dollars de revenus annuels totaux	Environ 15 ans

Fournisseurs stratégiques de matières premières et de composants de fabrication

Les relations stratégiques clés des fournisseurs comprennent:

• Fournisseurs en acier avec un volume de contrat annuel de 125 000 tonnes métriques
• Fabricants de composants en aluminium offrant 78 millions de dollars en composants annuels
• Fournisseurs en résine en plastique délivrant 45 000 tonnes par an

Coentreprises avec des fabricants internationaux de rénovation domiciliaire

Pays	Coentreprise	Valeur d'investissement
Chine	Guangdong Midea Holding Co.	45 millions de dollars d'investissement
Allemagne	Groupe Würth	Collaboration de 32 millions de dollars

Partenaires technologiques pour la transformation et l'innovation numériques

• Microsoft Azure Cloud Partnership: 12,5 millions de dollars d'investissement annuel
• Intégration SAP Enterprise Software: 9,3 millions de dollars Contrat technologique
• Autodesk Design Software Collaboration: 6,7 millions de dollars Accord annuel

Collaboration de conception avec des architectes et des entreprises de construction

Type de collaboration	Nombre de partenaires	Projets collaboratifs annuels
Partenariats de conception architecturale	87 entreprises à l'échelle nationale	142 Projets de conception conjoints
Collaborations de l'entreprise de construction	53 entreprises de construction régionales	96 Projets de développement intégrés

Masco Corporation (MAS) - Modèle d'entreprise: activités clés

Fabrication des produits de rénovation et de construction

Production de fabrication annuelle: 8,4 milliards de dollars en 2022

Installations de fabrication	Nombre	Emplacements géographiques
Total des usines de fabrication	60	États-Unis, Canada, Europe, Asie

Recherche et développement de produits

Investissement en R&D: 170 millions de dollars en 2022

• Travail d'ingénierie: 1 200 professionnels
• Déposages annuels des brevets: 45-50 nouveaux brevets
• Centres d'innovation: 3 installations dédiées

Gestion et marketing de la marque

Dépenses de marketing: 225 millions de dollars en 2022

Canal de marketing	Pourcentage d'allocation
Marketing numérique	38%
Présence de salon	22%
Publicité traditionnelle	40%

Optimisation de la chaîne d'approvisionnement

Budget de gestion de la chaîne d'approvisionnement: 350 millions de dollars en 2022

• Nombre de fournisseurs: 1 200 fournisseurs mondiaux
• Ratio de rotation des stocks: 5,7
• Amélioration de l'efficacité logistique: 12% d'une année à l'autre

Contrôle de la qualité et tests de produits

Investissement d'assurance qualité: 95 millions de dollars en 2022

Mesures de qualité	Performance
Taux de défaut du produit	0.3%
Évaluation de satisfaction du client	4.6/5

Masco Corporation (MAS) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

Masco Corporation exploite 57 installations de fabrication à travers l'Amérique du Nord en 2023. Total Manufacturing Fonction carrée: 10,5 millions de pieds carrés.

Emplacement	Nombre d'installations	Focus de fabrication primaire
États-Unis	48	Plomberie, produits architecturaux décoratifs
Canada	6	Composants de rénovation domiciliaire
Mexique	3	Fabrication spécialisée

Portefeuille de propriété intellectuelle

Métriques de brevet: 1 200+ brevets actifs en 2023. Investissement annuel de R&D: 185 millions de dollars.

Ressources humaines

Total de main-d'œuvre: 18 000 employés dans le monde. Répartition des effectifs:

• Gestion: 1 200 cadres et cadres supérieurs
• Équipes d'ingénierie: 2 500 ingénieurs spécialisés
• Personnel de fabrication: 12 000 travailleurs qualifiés
• Ventes et soutien: 2 300 professionnels

Réseau de distribution

Canaux de distribution: 85 centres de distribution à travers l'Amérique du Nord. Dépenses logistiques annuelles: 320 millions de dollars.

Capital financier

Ressources financières au quatrième trimestre 2023:

Métrique financière	Montant
Actif total	7,2 milliards de dollars
Espèce et équivalents	850 millions de dollars
Dépenses en capital annuelles	275 millions de dollars
Facilité de crédit	1,5 milliard de dollars

Masco Corporation (MAS) - Modèle d'entreprise: propositions de valeur

Solutions de rénovation innovantes de haute qualité

Masco Corporation a généré 8,4 milliards de dollars de ventes nettes pour 2022, en mettant l'accent sur les solutions innovantes de rénovation domiciliaire.

Catégorie de produits	Revenus annuels	Part de marché
Produits de plomberie	2,1 milliards de dollars	22%
Produits architecturaux décoratifs	1,9 milliard de dollars	18%
Armoires	1,5 milliard de dollars	15%

Divers gamme de produits pour les marchés résidentiels et commerciaux

MASCO dessert plusieurs segments de marché avec un portefeuille complet de produits.

• Marché du logement résidentiel
• Construction commerciale
• Secteurs de rénovation et de rénovation

Matériaux de construction rentables et durables

Masco investit 180 millions de dollars par an dans la recherche et le développement pour améliorer la durabilité des produits et la rentabilité.

Type de matériau	Rentabilité	Clôture de durabilité
Matériaux de robinet delta	15% de coût de production inférieur	Garantie de 25 ans
Armoires Kraftmaid	12% d'efficacité de fabrication	Garantie à vie limitée

Produits axés sur la conception qui améliorent l'esthétique de la maison

La conception de l'innovation contribue à 35% de l'avantage concurrentiel de Masco sur le marché de l'amélioration de la maison.

Garanties complètes des produits et support client

Masco offre une couverture de garantie approfondie entre les gammes de produits:

• Robinets delta: garantie limitée à vie
• Armoires Kraftmaid: garantie limitée à vie
• Paint Behr: Garantie limitée à vie

Budget du support client: 75 millions de dollars par an

Masco Corporation (MAS) - Modèle d'entreprise: relations clients

Assistance client direct via les plateformes en ligne

Masco Corporation maintient des plates-formes de support client numériques à travers ses marques, notamment Delta Faucet, Behr Paint et d'autres filiales de rénovation domiciliaire.

Plate-forme	Interactions numériques annuelles	Canaux de support client
Centre d'aide en ligne	1,2 million	Chat en direct, support par e-mail
Application de service client mobile	750 000 utilisateurs	Enregistrement des produits, réclamations de garantie

Service personnalisé pour les entrepreneurs professionnels

MASCO fournit un soutien spécialisé aux clients professionnels dans les secteurs de la construction et de l'amélioration de la maison.

• Gestion de compte dédiée pour les 500 meilleurs entrepreneurs
• Programmes de tarification personnalisés
• Support technique prioritaire

Formation technique et éducation des produits

Masco investit dans des programmes de formation complets pour les clients professionnels.

Programme de formation	Participants annuels	Plates-formes de formation
Ateliers techniques en ligne	45,000	Webinaires, séminaires virtuels
Formation de produits en personne	22,000	Centres de formation régionaux

Outils de fiançailles clients numériques

MASCO exploite les plates-formes numériques pour améliorer l'interaction des clients et la compréhension des produits.

• Outils de visualisation des produits interactifs
• Applications de démonstration de produits AR / VR
• Systèmes de configuration des produits en ligne

Canaux de service à la clientèle réactifs

Masco maintient l'infrastructure de support client multicanal.

Canal de support	Temps de réponse moyen	Volume de contact annuel
Support téléphonique	12 minutes	680 000 appels
Assistance par e-mail	24 heures	420 000 e-mails
Support des médias sociaux	4 heures	210 000 interactions

Masco Corporation (MAS) - Modèle d'entreprise: canaux

Magasins de détail majeurs de rénovation domiciliaire

Masco Corporation distribue des produits par le biais de partenaires de vente au détail clés, notamment:

Détaillant	Pourcentage de canal de vente
Le Home Depot	37.2%
Lowe's	28.5%
Menards	12.3%
Autres détaillants régionaux	22%

Plateformes de commerce électronique en ligne

Les canaux de vente numériques comprennent:

• Amazon.com: 15,7% du total des ventes en ligne
• Wayfair: 8,9% des ventes en ligne
• Sites Web de commerce électronique appartenant à l'entreprise: 6,2% des ventes en ligne

Ventes directes aux entrepreneurs et aux constructeurs

Segment de clientèle	Volume des ventes annuelles
Entrepreneurs professionnels	1,2 milliard de dollars
Constructeurs commerciaux	875 millions de dollars

Réseaux de distribution en gros

Partners de distribution de gros clés:

• Ferguson Enterprises: 22,5% de la distribution de gros
• Alimentation HD: 18,3% de la distribution de gros
• Distributeurs de gros régionaux: 59,2% de la distribution de gros

Portails de marketing numérique et de vente appartenant à l'entreprise

Métriques des canaux numériques:

Plate-forme numérique	Trafic mensuel du site Web	Taux de conversion
Mascoproduct.com	523 000 visiteurs	3.7%
Behrpaint.com	412 000 visiteurs	4.2%

Masco Corporation (MAS) - Modèle d'entreprise: segments de clientèle

Entrepreneurs et constructeurs professionnels

Taille du marché: 400 milliards de dollars sur le marché des constructions résidentielles américaines en 2022

Caractéristiques du segment	Volume d'achat annuel
Grands entrepreneurs commerciaux	125 millions de dollars d'approvisionnement annuel moyen
Petits et moyens entrepreneurs	Gamme d'achat annuelle de 3 à 15 millions de dollars

Antariens de l'amélioration de la maison

Total du marché de l'amélioration des États-Unis: 485 milliards de dollars en 2022

• Segment du marché du bricolage: 193 milliards de dollars
• Dépenses moyennes du ménage: 8 305 $ par an sur les améliorations de la maison

Propriétaires résidentiels

Catégorie de propriétaire	Pénétration du marché
Maisons unifamiliales	76 millions d'unités aux États-Unis
Valeur médiane de la maison	$436,800

Entreprises de construction commerciale

Marché total de la construction commerciale: 1,16 billion de dollars en 2022

• Nouveau segment de construction: 762 milliards de dollars
• Segment de rénovation: 398 milliards de dollars

Promoteurs immobiliers

Catégorie de développement	Investissement annuel
Développement résidentiel	75 milliards de dollars
Développement commercial	55 milliards de dollars

Masco Corporation (MAS) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

Pour l'exercice 2022, Masco Corporation a déclaré des frais d'approvisionnement en matières premières de 4,6 milliards de dollars. La stratégie d'approvisionnement de l'entreprise se concentre sur l'approvisionnement diversifié pour atténuer les risques de la chaîne d'approvisionnement.

Catégorie	Dépenses ($ m)	Pourcentage des coûts totaux
Matériaux métalliques	1,840	40%
Composants en plastique	1,150	25%
Alliages spécialisés	690	15%
Autres matières premières	920	20%

Coûts de fabrication et de production

Les coûts de fabrication de Masco Corporation en 2022 ont totalisé 3,2 milliards de dollars, ce qui représente 32% du total des revenus.

• Coûts de main-d'œuvre directs: 780 millions de dollars
• Démontation de l'équipement: 340 millions de dollars
• Frais généraux d'usine: 620 millions de dollars
• Énergie et services publics: 210 millions de dollars

Investissements de recherche et développement

Masco Corporation a investi 286 millions de dollars en R&D en 2022, ce qui représente 2,9% de ses revenus totaux.

Zone de focus R&D	Investissement ($ m)
Technologies de rénovation domiciliaire	142
Innovation de plomberie	84
Solutions de maisons intelligentes	60

Dépenses de marketing et de vente

Les frais de marketing et de vente pour Masco Corporation en 2022 s'élevaient à 512 millions de dollars, représentant 5,2% des revenus totaux.

• Marketing numérique: 178 millions de dollars
• Coûts de salon commercial et d'exposition: 94 millions de dollars
• Compensation de l'équipe de vente: 240 millions de dollars

Frais généraux opérationnels et administratifs

Les frais généraux opérationnels et administratifs pour Masco Corporation en 2022 étaient de 680 millions de dollars.

Catégorie aérienne	Dépenses ($ m)
Rémunération des dirigeants	42
Dépenses du siège social	95
Infrastructure informatique	210
Juridique et conformité	78
Ressources humaines	55
Autres frais administratifs	200

Masco Corporation (MAS) - Modèle d'entreprise: Strots de revenus

Ventes de produits dans les catégories d'amélioration de la maison

Ventes nettes totales pour Masco Corporation en 2022: 8,4 milliards de dollars

Catégorie de produits	Revenus (2022)	Pourcentage des ventes totales
Produits de plomberie	2,9 milliards de dollars	34.5%
Produits architecturaux décoratifs	2,5 milliards de dollars	29.8%
Armoires et organisation à domicile	2,1 milliards de dollars	25%

Revenus de produits de plomberie

Les marques de plomberie clés incluent Delta, Hansgrohe et Brizo

• Delta Faucet Company Revenue: 1,6 milliard de dollars en 2022
• Revenus de groupe Hansgrohe: 650 millions de dollars en 2022
• Contribution de la gamme de produits Brizo: 250 millions de dollars en 2022

Produits architecturaux décoratifs

Les segments de produits incluent le matériel d'armoire, le matériel de porte et les accessoires de bain décoratifs

Segment de produit	Revenus (2022)
Matériel de cabinet	750 millions de dollars
Quincaillerie de porte	600 millions de dollars
Accessoires de bain décoratifs	450 millions de dollars

Solutions d'armoires et d'organisation à domicile

Marques primaires: Kraftmaid, Merillat et Solutions de stockage

• Revenu des armoires Kraftmaid: 1,2 milliard de dollars
• Revenus des armoires Merillat: 650 millions de dollars
• Revenus de solutions de stockage: 250 millions de dollars

Ventes du marché international

Répartition des ventes internationales pour 2022

Région	Revenu	Pourcentage des ventes totales
Europe	850 millions de dollars	10.1%
Asie-Pacifique	350 millions de dollars	4.2%
Canada	250 millions de dollars	3%

Masco Corporation (MAS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Masco Corporation products, which really boils down to quality you can count on and a portfolio that covers most of the home.

Premium quality and trusted brand recognition for home improvement

Masco Corporation backs its products with industry-recognized names. Think about brands like Behr for paint, or Delta and hansgrohe in plumbing fixtures. These brands are central to the value proposition, offering reliability that contractors and homeowners seek out. The company leverages this powerful brand recognition across its product categories and sales channels to create customer value. For example, in Q2 2025, Masco maintained its position in the premium and luxury segments, outperforming competitors in the plumbing sector. That quarter, the gross margin was reported at 37.7%.

Innovation like connected water products for modern homes

The company commits capital to keep its offerings current, which includes developing solutions for modern living. Masco plans capital expenditures around $175 million for 2025, with a focus on productivity and innovation. This investment supports product development, which is key when you consider their Plumbing Products segment saw net sales increase by 5% in Q2 2025 compared to Q2 2024. The portfolio includes specific items like connected water products, which speak directly to the modern home trend.

Consistent financial performance and cash flow through housing cycles

Masco Corporation's structure is designed to weather the ups and downs of the housing market, which is a huge plus for stability. The business is heavily weighted toward repair and remodel (R&R) activity, which tends to be less volatile than new construction. This focus helps maintain cash flow, even when new home sales are slow. For instance, the R&R business makes up about 88% of the total business. Even with market uncertainty, the company continues capital management actions, planning to use approximately $600 million for share repurchases in 2025. Cash provided by operating activities for the nine months ended September 30, 2025, was $896 million. Still, you see the cycle impact; Q3 2025 adjusted earnings per share was $0.97, a 10% decrease year-over-year, showing near-term pressures.

The heavy R&R focus provides a financial cushion:

• Repair and remodel exposure is approximately 88% of the business.
• New construction exposure is only about 12%.
• Q2 2025 operating margin was 20.1%.
• The quarterly dividend was declared at $0.31 per share in Q3 2025.

Here's a quick look at how the segments performed in Q2 2025, showing the relative strength:

Segment	Reported Net Sales Change (vs. Q2 2024)	Local Currency Net Sales Change (excl. divestitures)
Plumbing Products	Increased 5%	Increased 4%
Decorative Architectural Products	Decreased 12%	Decreased 4%

Broad product portfolio for both repair/remodel and new construction

Masco Corporation offers a comprehensive range of products, which means they capture value across different stages of a home's lifecycle. While R&R dominates, the 12% exposure to new construction means they still participate when builders are active. Their portfolio spans plumbing products, decorative hardware, and architectural finishes. For 2024, Masco Corporation reported net sales of $7,828 million, which demonstrates the scale of this broad offering. The company's portfolio includes brands like Liberty for decorative and functional hardware, adding another layer to their market reach.

Masco Corporation (MAS) - Canvas Business Model: Customer Relationships

You're looking at how Masco Corporation (MAS) interacts with its distinct customer groups as of late 2025, which really boils down to how they serve the professional trade versus the do-it-yourself (DIY) homeowner.

Dedicated support and services for PRO contractors (e.g., paint)

Masco Corporation is actively focusing on expanding its high-end and professional market segments. This focus is evident in the performance of the Decorative Architectural Products segment, where PRO paint sales showed resilience in the third quarter of 2025. Specifically, PRO paint sales increased by a low single digit percentage in Q3 2025, continuing a positive trend for that business. To give you context on the scale, the Behr Pro paint annual sales exceeded $900 million in fiscal year 2024. The Plumbing Products segment also saw strength in its trade channel, with Delta Faucet delivering robust performance, particularly in trade-related sales during Q3 2025.

• PRO paint sales growth (Q3 2025): low single digit increase.
• 2024 Behr Pro paint annual sales: exceeded $900 million.
• Plumbing trade channel performance: robust for Delta Faucet in Q3 2025.

Self-service and retail-assisted model for DIY homeowners

The relationship with the DIY homeowner segment is currently more challenged by macroeconomic factors. In the paint category, DIY paint sales decreased by a mid-single digit percentage in the third quarter of 2025, reflecting continued softness in that DIY market across the industry. This is partly because the consumer in the DIY market tends to be more price-sensitive and more sensitive to overall macroeconomic concerns compared to the professional or higher-end consumer. In the Plumbing segment, softening was noted in the retail channel during the first quarter of 2025, which aligns with this broader consumer caution.

Here's a quick look at how the paint customer segments performed in Q3 2025:

Customer Type	Q3 2025 Sales Change (Local Currency)	Key Driver/Context
PRO Paint Customers	low single digit increase	Continued focus on professional markets.
DIY Paint Customers	mid-single digit decrease	Soft demand due to macroeconomic uncertainty.

Long-term relationships with key retail channel partners

Masco Corporation relies heavily on major retail partners for distribution, especially for its Decorative Architectural Products segment. The Behr paint brand is sold exclusively through The Home Depot in North America, which represents a deep, long-term channel partnership that both parties prioritize and invest in strategic initiatives around. For the Plumbing segment, while Delta Faucet performed well in trade and e-commerce in Q3 2025, North American Plumbing sales were driven by favorable pricing, partially offsetting lower volumes in the retail channel during Q1 2025. The company returned $188 million to shareholders in Q3 2025 through dividends and share repurchases, which is a key way they maintain a positive relationship with their investor stakeholders.

Digital engagement via e-commerce and brand websites

Digital engagement is a growing area of focus for Masco Corporation. Delta Faucet, a key brand, delivered robust performance again in Q3 2025, particularly in e-commerce. Internally, management is focused on leveraging digital more aggressively, including in e-commerce and digital marketing, to drive profitable top-line growth. The company is committed to innovative new product introductions that outperform expectations, which supports digital engagement across brand websites.

• Delta Faucet performance driver: e-commerce and trade.
• Internal focus area: leveraging ecommerce and digital marketing more aggressively.

Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Channels

You're looking at how Masco Corporation moves its products-from Behr paint to Delta faucets-to the end-user, which is a mix of professional and DIY customers. The overall revenue picture for the trailing twelve months ending September 30, 2025, sits at approximately $7.59 Billion USD.

The distribution strategy relies on a multi-pronged approach across its two main segments: Plumbing Products (historically around $5 billion in size) and Decorative Architectural Products (historically around $3 billion in size).

Here's a quick look at how the segments, which heavily rely on these channels, performed recently:

Segment	Period	Reported Net Sales Change (YoY)	Local Currency Net Sales Change (Excl. Divestitures)
Plumbing Products	Q3 2025	+2%	+1%
Plumbing Products	Q2 2025	+5%	+4%
Decorative Architectural Products	Q3 2025	-12%	-6%
Decorative Architectural Products	Q2 2025	-12%	-4%

The Decorative Architectural segment's performance is closely tied to the big-box channel, especially in North America, where the Behr brand has an exclusive relationship with one major retailer.

Big-box home center retailers (e.g., The Home Depot)

This channel is critical, particularly for the Decorative Architectural segment. As of early 2023, The Home Depot represented 36% of Masco Corporation's total sales, driven by the exclusive distribution of the Behr paint brand in the U.S. You saw in Q1 2025 that North American Plumbing sales were partially offset by lower volumes specifically in the retail channel.

Wholesalers and independent distributors for plumbing products

This route is essential for the Plumbing Products segment, supporting sales outside of the major retail chains. International plumbing sales were flat in local currency in Q3 2025, showing a mixed picture across global distribution points.

Direct sales to professional homebuilders and contractors

This channel serves the new construction market, which is a key end-market for Masco Corporation. The company sells directly to these professionals, though the overall market demand for repair and remodel was expected to be down low-single digits for the full year 2025.

E-commerce platforms and online retailers

Masco Corporation uses e-commerce platforms and online retailers as part of its broader distribution mix. The general distribution channels listed in their reports include online retailers alongside traditional physical outlets.

Generally, Masco Corporation's products move through several key avenues:

• Home center retailers
• Online retailers
• Mass merchandisers
• Wholesalers and distributors
• Direct sales to consumers and professionals

For Q3 2025, Masco Corporation returned $188 million to shareholders through dividends and share repurchases, a sign of managing cash flow generated through these channels.

Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Customer Segments

You're looking at the core groups Masco Corporation serves, which really breaks down into who is buying for their home versus who is buying for a job site.

Masco Corporation operates through two main business segments: Plumbing Products and Decorative Architectural Products, with a significant presence in North America, Europe, and China as of its 2024 10-K report.

DIY Homeowners focused on repair and remodel (R&R)

Masco Corporation believes sales across the global repair and remodel markets will be down low-single digits for the full year 2025.

Management noted that DIY is a much bigger segment versus the Pro segment.

Demand in the DIY segment remains structurally weak as of late 2025.

Professional Contractors and Painters (PRO segment)

The Pro Paint channel continues to show robust growth, aided by the Home Depot partnership.

The Plumbing Products segment includes a wide variety of products such as faucets, showerheads, and water filtration systems, primarily sold in North America, Europe, and China.

The Decorative Architectural Products segment includes architectural coatings and paint applicators.

Residential Homebuilders for new construction projects

The company's performance is affected by the levels of new home construction, to a lesser extent than repair and remodel activity.

International consumers, primarily in Europe and China

Masco Corporation has a presence in Europe and China through its Plumbing Products segment.

International sales performance in local currency for recent quarters shows variability:

Period Ended	International Sales (Local Currency) Change vs. Prior Year
2024 Full Year	flat
2025 First Quarter	flat
2025 Second Quarter	increased 1%
2025 Third Quarter	in line with prior year

The Plumbing segment saw slightly higher volumes in Europe in the first quarter of 2025.

For context on the overall business, Masco Corporation's net sales for the trailing twelve months (TTM) ending September 30, 2025, were $7.60B.

The company's reported net sales for the third quarter of 2025 were $1,917 million.

The company expects its full year 2025 sales will be generally in line with the prior year when adjusted for divestitures and currency.

You should track the performance of the two main segments:

• Plumbing Products
• Decorative Architectural Products

Masco Corporation (MAS) - Canvas Business Model: Cost Structure

You're looking at the core expenses Masco Corporation is wrestling with as we close out 2025. Honestly, the cost structure is heavily influenced by input costs and external trade policy right now.

High cost of goods sold, driven by raw materials and manufacturing is a persistent theme. For instance, in the first quarter of 2025, the Cost of Sales was reported at $1.157 billion, even though that represented a 7% reduction from the prior year, showing the sheer scale of their material spend. To give you a clearer picture of the cost burden relative to revenue, the third quarter of 2025 saw the Gross Margin settle at 34.2%.

Here's a quick look at how those core costs stack up against recent performance:

Metric	Value	Period
Cost of Sales	$1.157 billion	Q1 2025
Gross Margin	34.2%	Q3 2025
Operating Margin (Adjusted)	16.3%	Q3 2025

Distribution and logistics expenses for a global supply chain feed directly into that operating margin pressure. While we don't have a clean line item for just logistics, the overall operating environment shows the strain. For Q3 2025, the reported Operating Margin was 15.8%, down from 18.0% in the same quarter last year. You can see that input costs and moving product are eating into profitability significantly.

The cost structure is also being actively reshaped by trade policy. You need to factor in significant tariff headwinds, estimated at $150 million in-year 2025 impact. Management noted this figure in their third-quarter update, reflecting the cost of enacted tariffs, even as mitigation efforts are underway.

On the investment side, Masco Corporation is still committing capital to its operations and assets. Capital expenditures projected at approximately $175 million for 2025 was the figure management shared, showing continued investment despite the macro uncertainty. Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Revenue Streams

You're looking at how Masco Corporation brings in its money, which is primarily through the sale of its branded home improvement and building products across its two main segments. The overall top-line performance for the trailing twelve months ending in the third quarter of 2025 shows a significant revenue base.

The last twelve months' revenue ending Q3 2025 was reported at $\mathbf{\$7.597}$ billion. This revenue base is supported by the company's forward-looking profitability expectations, with the full-year 2025 adjusted EPS guidance set in the range of $\mathbf{\$3.90}$ to $\mathbf{\$3.95}$ per share. That guidance was recently tightened, reflecting the current market dynamics, so you want to keep an eye on that upper bound.

Revenue generation is split between its major divisions, which showed divergent performance trends in the third quarter of 2025. Here's a quick look at how the segments contributed to the top line and their respective profitability levels for that quarter:

Revenue Stream Segment	Q3 2025 Net Sales Change (Reported YoY)	Q3 2025 Adjusted Segment Margin
Sales from Plumbing Products (faucets, spas)	Increased $\mathbf{2\%}$	$\mathbf{16.4\%}$
Sales from Decorative Architectural Products (paint, hardware)	Decreased $\mathbf{12\%}$	$\mathbf{19.1\%}$

The resilience in the Plumbing Products segment, which includes items like faucets, saw net sales increase by $\mathbf{2\%}$ compared to the third quarter of 2024. This was driven by pricing actions and strong trade channel execution, even as its adjusted margin compressed to $\mathbf{16.4\%}$ year-over-year. The Decorative Architectural Products segment, covering paint and hardware, experienced a much tougher environment, with net sales falling $\mathbf{12\%}$ year-over-year, though management achieved margin expansion to $\mathbf{19.1\%}$ through cost discipline.

The streams of revenue are heavily influenced by the health of the residential repair and remodel market. You should note the following key drivers impacting these revenue streams:

• Sales from Plumbing Products (faucets, spas) showed positive momentum.
• Sales from Decorative Architectural Products (paint, hardware) faced volume headwinds.
• The company is actively managing tariff impacts, which specifically pressured Plumbing margins in Q3.
• The full-year 2025 adjusted EPS guidance is $\mathbf{\$3.90}$ to $\mathbf{\$3.95}$ per share.

The total revenue for the last twelve months ending Q3 2025 was $\mathbf{\$7.597}$ billion. Finance: draft 13-week cash view by Friday.