Masco Corporation (MAS): Business Model Canvas

In der dynamischen Welt des Heimwerkens gilt die Masco Corporation (MAS) als Gigant der Innovation, der sich strategisch durch die komplexe Landschaft der Bauprodukte und Designlösungen bewegt. Mit einem robusten Geschäftsmodell, das mehrere Kundensegmente abdeckt und modernste Fertigungskapazitäten nutzt, verändert dieses Kraftpaket die Art und Weise, wie Wohn- und Gewerberäume konzipiert, gebaut und aufgewertet werden. Von strategischen Partnerschaften mit Einzelhandelsriesen wie Home Depot bis hin zu einem vielfältigen Portfolio hochwertiger Produkte zeigt Mascos Business Model Canvas einen anspruchsvollen Ansatz zur Erfüllung der sich verändernden Bedürfnisse von Bauunternehmern, Hausbesitzern und Designprofis in ganz Nordamerika und darüber hinaus.

Masco Corporation (MAS) – Geschäftsmodell: Wichtige Partnerschaften

Home Depot und Lowe's als primäre Einzelhandelsvertriebskanäle

Masco Corporation unterhält wichtige Einzelhandelspartnerschaften mit:

Einzelhändler	Jährliches Verkaufsvolumen	Dauer der Partnerschaft
Heimdepot	42,3 Milliarden US-Dollar Umsatz mit Heimwerkerprodukten	Über 20 Jahre
Lowes	97,1 Milliarden US-Dollar Gesamtjahresumsatz	Ungefähr 15 Jahre

Strategische Lieferanten von Rohstoffen und Fertigungskomponenten

Zu den wichtigsten strategischen Lieferantenbeziehungen gehören:

• Stahllieferanten mit einem jährlichen Vertragsvolumen von 125.000 Tonnen
• Hersteller von Aluminiumkomponenten stellen jährlich Komponenten im Wert von 78 Millionen US-Dollar bereit
• Kunststoffharzlieferanten liefern jährlich 45.000 Tonnen

Joint Ventures mit internationalen Heimwerkerherstellern

Land	Joint-Venture-Partner	Investitionswert
China	Guangdong Midea Holding Co.	45 Millionen US-Dollar Investition
Deutschland	Würth-Gruppe	Zusammenarbeit im Wert von 32 Millionen US-Dollar

Technologiepartner für digitale Transformation und Innovation

• Microsoft Azure Cloud-Partnerschaft: 12,5 Millionen US-Dollar jährliche Investition
• Integration von SAP-Unternehmenssoftware: Technologievertrag über 9,3 Millionen US-Dollar
• Zusammenarbeit mit Autodesk-Designsoftware: Jahresvertrag über 6,7 Millionen US-Dollar

Design-Zusammenarbeit mit Architekten und Baufirmen

Art der Zusammenarbeit	Anzahl der Partner	Jährliche Gemeinschaftsprojekte
Architektur-Design-Partnerschaften	87 Firmen bundesweit	142 gemeinsame Designprojekte
Kooperationen mit Baufirmen	53 regionale Bauunternehmen	96 integrierte Entwicklungsprojekte

Masco Corporation (MAS) – Geschäftsmodell: Hauptaktivitäten

Herstellung von Heimwerker- und Bauprodukten

Jährliche Produktionsleistung: 8,4 Milliarden US-Dollar im Jahr 2022

Produktionsanlagen	Nummer	Geografische Standorte
Gesamte Produktionsanlagen	60	Vereinigte Staaten, Kanada, Europa, Asien

Produktforschung und -entwicklung

F&E-Investitionen: 170 Millionen US-Dollar im Jahr 2022

• Ingenieurspersonal: 1.200 Fachkräfte
• Jährliche Patentanmeldungen: 45–50 neue Patente
• Innovationszentren: 3 spezielle Einrichtungen

Markenmanagement und Marketing

Marketingausgaben: 225 Millionen US-Dollar im Jahr 2022

Marketingkanal	Zuteilungsprozentsatz
Digitales Marketing	38%
Messepräsenz	22%
Traditionelle Werbung	40%

Optimierung der Lieferkette

Budget für Supply-Chain-Management: 350 Millionen US-Dollar im Jahr 2022

• Lieferantenzahl: 1.200 globale Anbieter
• Lagerumschlagsquote: 5,7
• Verbesserung der Logistikeffizienz: 12 % im Jahresvergleich

Qualitätskontrolle und Produkttests

Investition in Qualitätssicherung: 95 Millionen US-Dollar im Jahr 2022

Qualitätsmetriken	Leistung
Produktfehlerquote	0.3%
Bewertung der Kundenzufriedenheit	4.6/5

Masco Corporation (MAS) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Die Masco Corporation betreibt ab 2023 57 Produktionsstätten in ganz Nordamerika. Gesamtfläche der Produktionsfläche: 10,5 Millionen Quadratfuß.

Standort	Anzahl der Einrichtungen	Primärer Fertigungsschwerpunkt
Vereinigte Staaten	48	Sanitär, dekorative Architekturprodukte
Kanada	6	Heimwerkerkomponenten
Mexiko	3	Spezialisierte Fertigung

Portfolio für geistiges Eigentum

Patentkennzahlen: Über 1.200 aktive Patente ab 2023. Jährliche F&E-Investition: 185 Millionen US-Dollar.

Personalwesen

Gesamtbelegschaft: 18.000 Mitarbeiter weltweit. Zusammensetzung der Belegschaft:

• Management: 1.200 Führungskräfte und leitende Angestellte
• Ingenieurteams: 2.500 spezialisierte Ingenieure
• Fertigungspersonal: 12.000 Facharbeiter
• Vertrieb und Support: 2.300 Fachleute

Vertriebsnetz

Vertriebskanäle: 85 Vertriebszentren in ganz Nordamerika. Jährliche Logistikausgaben: 320 Millionen US-Dollar.

Finanzkapital

Finanzielle Ausstattung ab Q4 2023:

Finanzkennzahl	Betrag
Gesamtvermögen	7,2 Milliarden US-Dollar
Bargeld und Äquivalente	850 Millionen Dollar
Jährliche Kapitalausgaben	275 Millionen Dollar
Kreditfazilität	1,5 Milliarden US-Dollar

Masco Corporation (MAS) – Geschäftsmodell: Wertversprechen

Hochwertige, innovative Heimwerkerlösungen

Die Masco Corporation erwirtschaftete im Jahr 2022 einen Nettoumsatz von 8,4 Milliarden US-Dollar, wobei der Schwerpunkt auf innovativen Heimwerkerlösungen liegt.

Produktkategorie	Jahresumsatz	Marktanteil
Sanitärprodukte	2,1 Milliarden US-Dollar	22%
Dekorative Architekturprodukte	1,9 Milliarden US-Dollar	18%
Schränke	1,5 Milliarden US-Dollar	15%

Vielfältiges Produktsortiment für Wohn- und Gewerbemärkte

Masco bedient mehrere Marktsegmente mit einem umfassenden Produktportfolio.

• Wohnungsmarkt
• Gewerbebau
• Renovierungs- und Umbaubereiche

Kostengünstige und langlebige Baumaterialien

Masco investiert jährlich 180 Millionen US-Dollar in Forschung und Entwicklung, um die Haltbarkeit und Kosteneffizienz der Produkte zu verbessern.

Materialtyp	Kosteneffizienz	Haltbarkeitsbewertung
Materialien für Delta-Wasserhähne	15 % geringere Produktionskosten	25 Jahre Garantie
KraftMaid-Schränke	12 % Fertigungseffizienz	Begrenzte lebenslange Garantie

Designorientierte Produkte, die die Ästhetik Ihres Zuhauses verbessern

Designinnovationen tragen zu 35 % des Wettbewerbsvorteils von Masco auf dem Heimwerkermarkt bei.

Umfassende Produktgarantien und Kundensupport

Masco bietet umfassende Garantieabdeckung für alle Produktlinien:

• Delta Faucets: Lebenslange eingeschränkte Garantie
• KraftMaid-Schränke: Begrenzte lebenslange Garantie
• Behr Paint: Lebenslange eingeschränkte Garantie

Budget für den Kundensupport: 75 Millionen US-Dollar pro Jahr

Masco Corporation (MAS) – Geschäftsmodell: Kundenbeziehungen

Direkter Kundensupport über Online-Plattformen

Die Masco Corporation unterhält digitale Kundensupportplattformen für alle ihre Marken, darunter Delta Faucet, Behr Paint und andere Heimwerkertochtergesellschaften.

Plattform	Jährliche digitale Interaktionen	Kundensupportkanäle
Online-Hilfecenter	1,2 Millionen	Live-Chat, E-Mail-Support
Mobile Kundenservice-App	750.000 Benutzer	Produktregistrierung, Garantieansprüche

Persönlicher Service für professionelle Auftragnehmer

Masco bietet spezialisierte Unterstützung für professionelle Kunden im Bau- und Heimwerkersektor.

• Dedizierte Account-Verwaltung für die 500 größten Auftragnehmer
• Benutzerdefinierte Preisprogramme
• Vorrangiger technischer Support

Technische Schulung und Produktschulung

Masco investiert in umfassende Schulungsprogramme für professionelle Kunden.

Trainingsprogramm	Jährliche Teilnehmer	Trainingsplattformen
Technische Online-Workshops	45,000	Webinare, virtuelle Seminare
Persönliche Produktschulung	22,000	Regionale Schulungszentren

Digitale Tools zur Kundenbindung

Masco nutzt digitale Plattformen, um die Kundeninteraktion und das Produktverständnis zu verbessern.

• Interaktive Produktvisualisierungstools
• AR/VR-Produktdemonstrationsanwendungen
• Online-Produktkonfigurationssysteme

Reaktionsschnelle Kundendienstkanäle

Masco unterhält eine Multi-Channel-Kundensupport-Infrastruktur.

Support-Kanal	Durchschnittliche Reaktionszeit	Jährliches Kontaktvolumen
Telefonsupport	12 Minuten	680.000 Anrufe
E-Mail-Support	24 Stunden	420.000 E-Mails
Unterstützung für soziale Medien	4 Stunden	210.000 Interaktionen

Masco Corporation (MAS) – Geschäftsmodell: Kanäle

Große Baumarkt-Einzelhandelsgeschäfte

Masco Corporation vertreibt Produkte über wichtige Einzelhandelspartner, darunter:

Einzelhändler	Prozentsatz des Vertriebskanals
Das Home Depot	37.2%
Lowes	28.5%
Menards	12.3%
Andere regionale Einzelhändler	22%

Online-E-Commerce-Plattformen

Zu den digitalen Vertriebskanälen gehören:

• Amazon.com: 15,7 % des gesamten Online-Umsatzes
• Wayfair: 8,9 % des Online-Umsatzes
• Unternehmenseigene E-Commerce-Websites: 6,2 % des Online-Umsatzes

Direktverkauf an Bauunternehmer und Bauherren

Kundensegment	Jährliches Verkaufsvolumen
Professionelle Auftragnehmer	1,2 Milliarden US-Dollar
Gewerbliche Bauträger	875 Millionen Dollar

Großhandelsvertriebsnetze

Wichtige Großhandelsvertriebspartner:

• Ferguson Enterprises: 22,5 % des Großhandelsvertriebs
• HD Supply: 18,3 % des Großhandelsvertriebs
• Regionale Großhändler: 59,2 % des Großhandelsvertriebs

Unternehmenseigene digitale Marketing- und Vertriebsportale

Kennzahlen für digitale Kanäle:

Digitale Plattform	Monatlicher Website-Traffic	Conversion-Rate
MascoProducts.com	523.000 Besucher	3.7%
BehrPaint.com	412.000 Besucher	4.2%

Masco Corporation (MAS) – Geschäftsmodell: Kundensegmente

Professionelle Bauunternehmer und Bauherren

Marktgröße: 400 Milliarden US-Dollar US-Wohnbaumarkt im Jahr 2022

Segmentmerkmale	Jährliches Einkaufsvolumen
Große kommerzielle Auftragnehmer	Durchschnittliche jährliche Beschaffung im Wert von 125 Millionen US-Dollar
Kleine bis mittlere Auftragnehmer	Jährlicher Einkaufsbereich von 3 bis 15 Millionen US-Dollar

Heimwerker-Enthusiasten

Gesamter US-Heimwerkermarkt: 485 Milliarden US-Dollar im Jahr 2022

• DIY-Marktsegment: 193 Milliarden US-Dollar
• Durchschnittliche Haushaltsausgaben: 8.305 $ pro Jahr für Heimwerkerarbeiten

Eigenheimbesitzer

Kategorie Hausbesitzer	Marktdurchdringung
Einfamilienhäuser	76 Millionen Einheiten in den USA
Mittlerer Hauswert	$436,800

Gewerbliche Bauunternehmen

Gesamtmarkt für Gewerbebau: 1,16 Billionen US-Dollar im Jahr 2022

• Neubausegment: 762 Milliarden US-Dollar
• Renovierungssegment: 398 Milliarden US-Dollar

Immobilienentwickler

Entwicklungskategorie	Jährliche Investition
Wohnbebauung	75 Milliarden Dollar
Kommerzielle Entwicklung	55 Milliarden Dollar

Masco Corporation (MAS) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Rohstoffen

Für das Geschäftsjahr 2022 meldete die Masco Corporation Ausgaben für die Beschaffung von Rohstoffen in Höhe von 4,6 Milliarden US-Dollar. Die Beschaffungsstrategie des Unternehmens konzentriert sich auf eine diversifizierte Beschaffung, um Risiken in der Lieferkette zu mindern.

Kategorie	Aufwand (Mio. USD)	Prozentsatz der Gesamtkosten
Metallmaterialien	1,840	40%
Kunststoffkomponenten	1,150	25%
Speziallegierungen	690	15%
Andere Rohstoffe	920	20%

Herstellungs- und Produktionskosten

Die Herstellungskosten der Masco Corporation beliefen sich im Jahr 2022 auf insgesamt 3,2 Milliarden US-Dollar, was 32 % des Gesamtumsatzes entspricht.

• Direkte Arbeitskosten: 780 Millionen US-Dollar
• Abschreibung der Ausrüstung: 340 Millionen US-Dollar
• Gemeinkosten der Fabrik: 620 Millionen US-Dollar
• Energie und Versorgung: 210 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die Masco Corporation investierte im Jahr 2022 286 Millionen US-Dollar in Forschung und Entwicklung, was 2,9 % ihres Gesamtumsatzes entspricht.

F&E-Schwerpunktbereich	Investition (Mio. USD)
Heimwerkertechnologien	142
Sanitärinnovation	84
Smart-Home-Lösungen	60

Marketing- und Vertriebsausgaben

Die Marketing- und Vertriebskosten der Masco Corporation beliefen sich im Jahr 2022 auf 512 Millionen US-Dollar, was 5,2 % des Gesamtumsatzes entspricht.

• Digitales Marketing: 178 Millionen US-Dollar
• Kosten für Messe und Ausstellung: 94 Millionen US-Dollar
• Vergütung des Vertriebsteams: 240 Millionen US-Dollar

Betriebs- und Verwaltungsaufwand

Der Betriebs- und Verwaltungsaufwand für die Masco Corporation belief sich im Jahr 2022 auf 680 Millionen US-Dollar.

Overhead-Kategorie	Aufwand (Mio. USD)
Vergütung von Führungskräften	42
Kosten für die Unternehmenszentrale	95
IT-Infrastruktur	210
Recht und Compliance	78
Personalwesen	55
Sonstige Verwaltungskosten	200

Masco Corporation (MAS) – Geschäftsmodell: Einnahmequellen

Produktverkäufe in Heimwerkerkategorien

Gesamtnettoumsatz der Masco Corporation im Jahr 2022: 8,4 Milliarden US-Dollar

Produktkategorie	Umsatz (2022)	Prozentsatz des Gesamtumsatzes
Sanitärprodukte	2,9 Milliarden US-Dollar	34.5%
Dekorative Architekturprodukte	2,5 Milliarden US-Dollar	29.8%
Möbelbau und Heimorganisation	2,1 Milliarden US-Dollar	25%

Umsatz mit Sanitärprodukten

Zu den wichtigsten Sanitärmarken gehören Delta, Hansgrohe und Brizo

• Umsatz der Delta Faucet Company: 1,6 Milliarden US-Dollar im Jahr 2022
• Umsatz der Hansgrohe Group: 650 Millionen US-Dollar im Jahr 2022
• Beitrag der Brizo-Produktlinie: 250 Millionen US-Dollar im Jahr 2022

Dekorative Architekturprodukte

Zu den Produktsegmenten gehören Schrankbeschläge, Türbeschläge und dekorative Badaccessoires

Produktsegment	Umsatz (2022)
Schrankbeschläge	750 Millionen Dollar
Türbeschläge	600 Millionen Dollar
Dekorative Badaccessoires	450 Millionen Dollar

Lösungen für Möbelbau und Heimorganisation

Hauptmarken: KraftMaid, Merillat und Storage Solutions

• Umsatz von KraftMaid Cabinetry: 1,2 Milliarden US-Dollar
• Umsatz von Merillat Cabinetry: 650 Millionen US-Dollar
• Umsatz mit Speicherlösungen: 250 Millionen US-Dollar

Internationaler Marktverkauf

Aufschlüsselung der internationalen Umsätze für 2022

Region	Einnahmen	Prozentsatz des Gesamtumsatzes
Europa	850 Millionen Dollar	10.1%
Asien-Pazifik	350 Millionen Dollar	4.2%
Kanada	250 Millionen Dollar	3%

Masco Corporation (MAS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Masco Corporation products, which really boils down to quality you can count on and a portfolio that covers most of the home.

Premium quality and trusted brand recognition for home improvement

Masco Corporation backs its products with industry-recognized names. Think about brands like Behr for paint, or Delta and hansgrohe in plumbing fixtures. These brands are central to the value proposition, offering reliability that contractors and homeowners seek out. The company leverages this powerful brand recognition across its product categories and sales channels to create customer value. For example, in Q2 2025, Masco maintained its position in the premium and luxury segments, outperforming competitors in the plumbing sector. That quarter, the gross margin was reported at 37.7%.

Innovation like connected water products for modern homes

The company commits capital to keep its offerings current, which includes developing solutions for modern living. Masco plans capital expenditures around $175 million for 2025, with a focus on productivity and innovation. This investment supports product development, which is key when you consider their Plumbing Products segment saw net sales increase by 5% in Q2 2025 compared to Q2 2024. The portfolio includes specific items like connected water products, which speak directly to the modern home trend.

Consistent financial performance and cash flow through housing cycles

Masco Corporation's structure is designed to weather the ups and downs of the housing market, which is a huge plus for stability. The business is heavily weighted toward repair and remodel (R&R) activity, which tends to be less volatile than new construction. This focus helps maintain cash flow, even when new home sales are slow. For instance, the R&R business makes up about 88% of the total business. Even with market uncertainty, the company continues capital management actions, planning to use approximately $600 million for share repurchases in 2025. Cash provided by operating activities for the nine months ended September 30, 2025, was $896 million. Still, you see the cycle impact; Q3 2025 adjusted earnings per share was $0.97, a 10% decrease year-over-year, showing near-term pressures.

The heavy R&R focus provides a financial cushion:

• Repair and remodel exposure is approximately 88% of the business.
• New construction exposure is only about 12%.
• Q2 2025 operating margin was 20.1%.
• The quarterly dividend was declared at $0.31 per share in Q3 2025.

Here's a quick look at how the segments performed in Q2 2025, showing the relative strength:

Segment	Reported Net Sales Change (vs. Q2 2024)	Local Currency Net Sales Change (excl. divestitures)
Plumbing Products	Increased 5%	Increased 4%
Decorative Architectural Products	Decreased 12%	Decreased 4%

Broad product portfolio for both repair/remodel and new construction

Masco Corporation offers a comprehensive range of products, which means they capture value across different stages of a home's lifecycle. While R&R dominates, the 12% exposure to new construction means they still participate when builders are active. Their portfolio spans plumbing products, decorative hardware, and architectural finishes. For 2024, Masco Corporation reported net sales of $7,828 million, which demonstrates the scale of this broad offering. The company's portfolio includes brands like Liberty for decorative and functional hardware, adding another layer to their market reach.

Masco Corporation (MAS) - Canvas Business Model: Customer Relationships

You're looking at how Masco Corporation (MAS) interacts with its distinct customer groups as of late 2025, which really boils down to how they serve the professional trade versus the do-it-yourself (DIY) homeowner.

Dedicated support and services for PRO contractors (e.g., paint)

Masco Corporation is actively focusing on expanding its high-end and professional market segments. This focus is evident in the performance of the Decorative Architectural Products segment, where PRO paint sales showed resilience in the third quarter of 2025. Specifically, PRO paint sales increased by a low single digit percentage in Q3 2025, continuing a positive trend for that business. To give you context on the scale, the Behr Pro paint annual sales exceeded $900 million in fiscal year 2024. The Plumbing Products segment also saw strength in its trade channel, with Delta Faucet delivering robust performance, particularly in trade-related sales during Q3 2025.

• PRO paint sales growth (Q3 2025): low single digit increase.
• 2024 Behr Pro paint annual sales: exceeded $900 million.
• Plumbing trade channel performance: robust for Delta Faucet in Q3 2025.

Self-service and retail-assisted model for DIY homeowners

The relationship with the DIY homeowner segment is currently more challenged by macroeconomic factors. In the paint category, DIY paint sales decreased by a mid-single digit percentage in the third quarter of 2025, reflecting continued softness in that DIY market across the industry. This is partly because the consumer in the DIY market tends to be more price-sensitive and more sensitive to overall macroeconomic concerns compared to the professional or higher-end consumer. In the Plumbing segment, softening was noted in the retail channel during the first quarter of 2025, which aligns with this broader consumer caution.

Here's a quick look at how the paint customer segments performed in Q3 2025:

Customer Type	Q3 2025 Sales Change (Local Currency)	Key Driver/Context
PRO Paint Customers	low single digit increase	Continued focus on professional markets.
DIY Paint Customers	mid-single digit decrease	Soft demand due to macroeconomic uncertainty.

Long-term relationships with key retail channel partners

Masco Corporation relies heavily on major retail partners for distribution, especially for its Decorative Architectural Products segment. The Behr paint brand is sold exclusively through The Home Depot in North America, which represents a deep, long-term channel partnership that both parties prioritize and invest in strategic initiatives around. For the Plumbing segment, while Delta Faucet performed well in trade and e-commerce in Q3 2025, North American Plumbing sales were driven by favorable pricing, partially offsetting lower volumes in the retail channel during Q1 2025. The company returned $188 million to shareholders in Q3 2025 through dividends and share repurchases, which is a key way they maintain a positive relationship with their investor stakeholders.

Digital engagement via e-commerce and brand websites

Digital engagement is a growing area of focus for Masco Corporation. Delta Faucet, a key brand, delivered robust performance again in Q3 2025, particularly in e-commerce. Internally, management is focused on leveraging digital more aggressively, including in e-commerce and digital marketing, to drive profitable top-line growth. The company is committed to innovative new product introductions that outperform expectations, which supports digital engagement across brand websites.

• Delta Faucet performance driver: e-commerce and trade.
• Internal focus area: leveraging ecommerce and digital marketing more aggressively.

Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Channels

You're looking at how Masco Corporation moves its products-from Behr paint to Delta faucets-to the end-user, which is a mix of professional and DIY customers. The overall revenue picture for the trailing twelve months ending September 30, 2025, sits at approximately $7.59 Billion USD.

The distribution strategy relies on a multi-pronged approach across its two main segments: Plumbing Products (historically around $5 billion in size) and Decorative Architectural Products (historically around $3 billion in size).

Here's a quick look at how the segments, which heavily rely on these channels, performed recently:

Segment	Period	Reported Net Sales Change (YoY)	Local Currency Net Sales Change (Excl. Divestitures)
Plumbing Products	Q3 2025	+2%	+1%
Plumbing Products	Q2 2025	+5%	+4%
Decorative Architectural Products	Q3 2025	-12%	-6%
Decorative Architectural Products	Q2 2025	-12%	-4%

The Decorative Architectural segment's performance is closely tied to the big-box channel, especially in North America, where the Behr brand has an exclusive relationship with one major retailer.

Big-box home center retailers (e.g., The Home Depot)

This channel is critical, particularly for the Decorative Architectural segment. As of early 2023, The Home Depot represented 36% of Masco Corporation's total sales, driven by the exclusive distribution of the Behr paint brand in the U.S. You saw in Q1 2025 that North American Plumbing sales were partially offset by lower volumes specifically in the retail channel.

Wholesalers and independent distributors for plumbing products

This route is essential for the Plumbing Products segment, supporting sales outside of the major retail chains. International plumbing sales were flat in local currency in Q3 2025, showing a mixed picture across global distribution points.

Direct sales to professional homebuilders and contractors

This channel serves the new construction market, which is a key end-market for Masco Corporation. The company sells directly to these professionals, though the overall market demand for repair and remodel was expected to be down low-single digits for the full year 2025.

E-commerce platforms and online retailers

Masco Corporation uses e-commerce platforms and online retailers as part of its broader distribution mix. The general distribution channels listed in their reports include online retailers alongside traditional physical outlets.

Generally, Masco Corporation's products move through several key avenues:

• Home center retailers
• Online retailers
• Mass merchandisers
• Wholesalers and distributors
• Direct sales to consumers and professionals

For Q3 2025, Masco Corporation returned $188 million to shareholders through dividends and share repurchases, a sign of managing cash flow generated through these channels.

Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Customer Segments

You're looking at the core groups Masco Corporation serves, which really breaks down into who is buying for their home versus who is buying for a job site.

Masco Corporation operates through two main business segments: Plumbing Products and Decorative Architectural Products, with a significant presence in North America, Europe, and China as of its 2024 10-K report.

DIY Homeowners focused on repair and remodel (R&R)

Masco Corporation believes sales across the global repair and remodel markets will be down low-single digits for the full year 2025.

Management noted that DIY is a much bigger segment versus the Pro segment.

Demand in the DIY segment remains structurally weak as of late 2025.

Professional Contractors and Painters (PRO segment)

The Pro Paint channel continues to show robust growth, aided by the Home Depot partnership.

The Plumbing Products segment includes a wide variety of products such as faucets, showerheads, and water filtration systems, primarily sold in North America, Europe, and China.

The Decorative Architectural Products segment includes architectural coatings and paint applicators.

Residential Homebuilders for new construction projects

The company's performance is affected by the levels of new home construction, to a lesser extent than repair and remodel activity.

International consumers, primarily in Europe and China

Masco Corporation has a presence in Europe and China through its Plumbing Products segment.

International sales performance in local currency for recent quarters shows variability:

Period Ended	International Sales (Local Currency) Change vs. Prior Year
2024 Full Year	flat
2025 First Quarter	flat
2025 Second Quarter	increased 1%
2025 Third Quarter	in line with prior year

The Plumbing segment saw slightly higher volumes in Europe in the first quarter of 2025.

For context on the overall business, Masco Corporation's net sales for the trailing twelve months (TTM) ending September 30, 2025, were $7.60B.

The company's reported net sales for the third quarter of 2025 were $1,917 million.

The company expects its full year 2025 sales will be generally in line with the prior year when adjusted for divestitures and currency.

You should track the performance of the two main segments:

• Plumbing Products
• Decorative Architectural Products

Masco Corporation (MAS) - Canvas Business Model: Cost Structure

You're looking at the core expenses Masco Corporation is wrestling with as we close out 2025. Honestly, the cost structure is heavily influenced by input costs and external trade policy right now.

High cost of goods sold, driven by raw materials and manufacturing is a persistent theme. For instance, in the first quarter of 2025, the Cost of Sales was reported at $1.157 billion, even though that represented a 7% reduction from the prior year, showing the sheer scale of their material spend. To give you a clearer picture of the cost burden relative to revenue, the third quarter of 2025 saw the Gross Margin settle at 34.2%.

Here's a quick look at how those core costs stack up against recent performance:

Metric	Value	Period
Cost of Sales	$1.157 billion	Q1 2025
Gross Margin	34.2%	Q3 2025
Operating Margin (Adjusted)	16.3%	Q3 2025

Distribution and logistics expenses for a global supply chain feed directly into that operating margin pressure. While we don't have a clean line item for just logistics, the overall operating environment shows the strain. For Q3 2025, the reported Operating Margin was 15.8%, down from 18.0% in the same quarter last year. You can see that input costs and moving product are eating into profitability significantly.

The cost structure is also being actively reshaped by trade policy. You need to factor in significant tariff headwinds, estimated at $150 million in-year 2025 impact. Management noted this figure in their third-quarter update, reflecting the cost of enacted tariffs, even as mitigation efforts are underway.

On the investment side, Masco Corporation is still committing capital to its operations and assets. Capital expenditures projected at approximately $175 million for 2025 was the figure management shared, showing continued investment despite the macro uncertainty. Finance: draft 13-week cash view by Friday.

Masco Corporation (MAS) - Canvas Business Model: Revenue Streams

You're looking at how Masco Corporation brings in its money, which is primarily through the sale of its branded home improvement and building products across its two main segments. The overall top-line performance for the trailing twelve months ending in the third quarter of 2025 shows a significant revenue base.

The last twelve months' revenue ending Q3 2025 was reported at $\mathbf{\$7.597}$ billion. This revenue base is supported by the company's forward-looking profitability expectations, with the full-year 2025 adjusted EPS guidance set in the range of $\mathbf{\$3.90}$ to $\mathbf{\$3.95}$ per share. That guidance was recently tightened, reflecting the current market dynamics, so you want to keep an eye on that upper bound.

Revenue generation is split between its major divisions, which showed divergent performance trends in the third quarter of 2025. Here's a quick look at how the segments contributed to the top line and their respective profitability levels for that quarter:

Revenue Stream Segment	Q3 2025 Net Sales Change (Reported YoY)	Q3 2025 Adjusted Segment Margin
Sales from Plumbing Products (faucets, spas)	Increased $\mathbf{2\%}$	$\mathbf{16.4\%}$
Sales from Decorative Architectural Products (paint, hardware)	Decreased $\mathbf{12\%}$	$\mathbf{19.1\%}$

The resilience in the Plumbing Products segment, which includes items like faucets, saw net sales increase by $\mathbf{2\%}$ compared to the third quarter of 2024. This was driven by pricing actions and strong trade channel execution, even as its adjusted margin compressed to $\mathbf{16.4\%}$ year-over-year. The Decorative Architectural Products segment, covering paint and hardware, experienced a much tougher environment, with net sales falling $\mathbf{12\%}$ year-over-year, though management achieved margin expansion to $\mathbf{19.1\%}$ through cost discipline.

The streams of revenue are heavily influenced by the health of the residential repair and remodel market. You should note the following key drivers impacting these revenue streams:

• Sales from Plumbing Products (faucets, spas) showed positive momentum.
• Sales from Decorative Architectural Products (paint, hardware) faced volume headwinds.
• The company is actively managing tariff impacts, which specifically pressured Plumbing margins in Q3.
• The full-year 2025 adjusted EPS guidance is $\mathbf{\$3.90}$ to $\mathbf{\$3.95}$ per share.

The total revenue for the last twelve months ending Q3 2025 was $\mathbf{\$7.597}$ billion. Finance: draft 13-week cash view by Friday.