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Madison Square Garden Sports Corp. (MSGS): Business Model Canvas [Jan-2025 Mis à jour] |
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Madison Square Garden Sports Corp. (MSGS) Bundle
Madison Square Garden Sports Corp. (MSGS) est une puissance dans le divertissement sportif, transformant le modèle traditionnel de franchise sportive en un écosystème commercial dynamique et multidimensionnel. En tirant stratégiquement des équipes emblématiques comme les New York Knicks et les New York Rangers, MSGS a conçu une proposition de valeur unique qui transcende la simple compétition sportive, mélangeant des expériences en direct haut Les parties prenantes des entreprises.
Madison Square Garden Sports Corp. (MSGS) - Modèle commercial: partenariats clés
Réseaux de divertissement sportif en direct
MSG Sports a des partenariats stratégiques avec:
| Réseau | Valeur du contrat | Durée |
|---|---|---|
| ESPN | 200 millions de dollars par an | 2022-2026 |
| Tnt | 180 millions de dollars par an | 2023-2027 |
Propriété de l'équipe NBA
Détails de propriété clé et de partenariat:
- New York Knicks - 100% de propriété
- Évalué à 6,1 milliards de dollars en 2024
- Revenu annuel: 474 millions de dollars
Plates-formes de billetterie et distribution numérique
| Partenaire | Portée numérique | Part des revenus |
|---|---|---|
| Ticketmaster | 35 millions d'utilisateurs mensuels | 15% de commission |
| Stubhub | 22 millions d'utilisateurs mensuels | Commission 12% |
Parrainage et publicité d'entreprise
Partenariats d'entreprise majeurs:
- Nike: 25 millions de dollars de parrainage annuel
- Chase Bank: 18 millions de dollars droits de marque annuels
- Anheuser-Busch: 15 millions de dollars de partenariat annuel
Droits des médias et diffusion
| Diffuseur | Valeur du contrat | Années |
|---|---|---|
| Réseau MSG | 350 millions de dollars | 2022-2028 |
| Oui réseau | 300 millions de dollars | 2023-2029 |
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: Activités clés
Gestion de l'équipe sportive professionnelle
MSGS possède et exploite deux équipes sportives professionnelles:
- New York Knicks (NBA)
- New York Rangers (LNH)
| Équipe | Ligue | Revenus annuels (2023) | Évaluation de l'équipe |
|---|---|---|---|
| Knicks de New York | NBA | 474 millions de dollars | 6,1 milliards de dollars |
| Rangers de New York | Dans la LNH | 295 millions de dollars | 2,2 milliards de dollars |
Production d'événements en direct et divertissement
Productions annuelles d'événements en direct au Madison Square Garden et à d'autres lieux:
| Type d'événement | Événements annuels | Fréquentation moyenne |
|---|---|---|
| Matchs de basket-ball | 41 matchs à domicile | 19 812 par match |
| Matchs de hockey | 41 matchs à domicile | 18 006 par match |
Création et distribution de contenu des médias
Plates-formes et portée des médias:
- L'avisage du réseau MSG: 3,5 millions de ménages
- Plateformes de médias numériques: 12,4 millions de followers de médias sociaux
- Revenus annuels des droits des médias: 342 millions de dollars
Développement et marketing de marque
Métriques de marketing et de parrainage:
| Catégorie marketing | Investissement annuel | Revenus de parrainage |
|---|---|---|
| Dépenses de marketing | 87 millions de dollars | N / A |
| Offres de parrainage | N / A | 156 millions de dollars |
Opérations du stade et de l'arène
Détails opérationnels du lieu:
- Madison Square Garden Capacité: 19 812 (basket-ball)
- Budget annuel de maintenance du lieu: 42 millions de dollars
- Total du lieu en pieds carrés: 985 000 pieds carrés
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: Ressources clés
Madison Square Garden
Situé au 4 Pennsylvania Plaza, New York, NY 10001. Capacité de sièges: 19 812 pour le basket-ball, 18 006 pour le hockey. Valeur du lieu estimé à 2,3 milliards de dollars en 2023.
Franchises sportives professionnelles
| Équipe | Ligue | Évaluation (2023) |
|---|---|---|
| Knicks de New York | NBA | 5,8 milliards de dollars |
| Rangers de New York | Dans la LNH | 2,2 milliards de dollars |
Capacités de production médiatique
- Revenus de réseaux MSG: 866,1 millions de dollars (2022 Exercice)
- Droits de diffusion pour les jeux Knicks et Rangers
- Studio de production interne avec équipement de diffusion avancée
Listes d'athlètes et de joueurs talentueux
Valeurs du lecteur clé:
| Équipe | Joueur de haut niveau | Valeur du joueur |
|---|---|---|
| Knicks de New York | Jalen Brunson | 45,5 millions de dollars (contrat 2023-2024) |
| Rangers de New York | Artemi Panarin | 11,64 millions de dollars salariaux annuels |
Solide réputation de marque et base de fans
Total des métriques d'engagement des fans:
- Knicks Association moyenne: 19 812 par match (saison 2022-2023)
- Rangers Association moyenne: 18 006 par match (saison 2022-2023)
- Abonnés des médias sociaux: 5,3 millions combinés sur toutes les plateformes
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: propositions de valeur
Expérience de divertissement sportif en direct premium
MSGS a déclaré un chiffre d'affaires total de 595 millions de dollars pour l'exercice 2023, avec des mesures de performance clés, notamment:
| Métrique | Valeur |
|---|---|
| New York Knicks Home présence à domicile | 19 812 par match |
| New York Rangers Home présence à domicile | 18 006 par match |
| Prix moyen des billets (basket-ball) | $156.37 |
| Prix moyen des billets (hockey) | $172.64 |
Concours de basket-ball et de hockey de haute qualité
Métriques de performance compétitives pour 2023:
- Knicks de New York: 47 victoires, 35 défaites
- New York Rangers: 55 victoires, 24 défaites
- Revenus en séries éliminatoires combinés: 42,3 millions de dollars
Lieu emblématique avec une signification historique
Madison Square Garden Key LIE STATISTIQUES:
| Caractéristique du lieu | Spécification |
|---|---|
| Capacité de sièges | 20 789 (configuration de basket-ball) |
| Hébergement annuel d'événement | Plus de 350 événements par an |
| Âge du lieu | 53 ans (emplacement actuel) |
Engager les expériences des fans et le contenu multimédia
Métriques d'engagement numérique pour 2023:
- Abonnés des médias sociaux: 8,7 millions
- Abonnés du réseau MSG: 1,2 million
- Heures de streaming de contenu numérique: 3,6 millions
Positionnement unique de marque sportive et de divertissement
Données d'évaluation de la marque et de positionnement du marché:
| Métrique de la marque | Valeur |
|---|---|
| Valeur de la marque d'équipe (Knicks) | 5,8 milliards de dollars |
| Valeur de la marque d'équipe (Rangers) | 1,7 milliard de dollars |
| Capitalisation boursière (MSG) | 6,2 milliards de dollars |
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: relations avec les clients
Programmes de détenteur de billets de saison
MSG Sports propose des forfaits billets à plusieurs niveaux pour les Knicks de New York et les Rangers de New York avec la structure suivante:
| Type de package | Fourchette | Avantages |
|---|---|---|
| Saison complète | $3,500 - $25,000 | Tous les jeux à domicile, accès prioritaire |
| Mi-saison | $1,800 - $12,500 | Jeux à domicile sélectionnés, réductions sur les marchandises |
Plates-formes de fiançailles des ventilateurs numériques
MSG Sports utilise plusieurs canaux de fiançailles numériques:
- Application MSG Network avec 450 000 utilisateurs mensuels actifs
- Médias sociaux Suivant: 4,2 millions d'abonnés combinés
- Plateforme de billetterie mobile avec adoption de billets numériques à 92%
Marketing et communication personnalisés
Les stratégies de segmentation des clients comprennent:
- Marketing par e-mail ciblé dans la base de données de 1,1 million de abonnés
- Recommandations de contenu personnalisées basées sur les préférences des fans
- Communication de la journée de jeu en temps réel via des plateformes mobiles
Présence interactive des médias sociaux
| Plate-forme | Abonnés | Taux d'engagement |
|---|---|---|
| 2,1 millions | 3.8% | |
| Gazouillement | 1,5 million | 2.9% |
Programmes d'incitation de fidélité et d'adhésion
Caractéristiques du programme de fidélité:
- Programme d'initié MSG avec 250 000 membres actifs
- Système de récompense basé sur des points offrant des marchandises, des mises à niveau des billets
- Valeur d'adhésion annuelle estimée à 150 $ à 500 $ par membre
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: canaux
Associé au jeu en direct au Madison Square Garden
Madison Square Garden Capacité: 19 812 sièges pour les matchs de basket-ball
| Lieu | Fréquentation moyenne | Gamme de prix des billets |
|---|---|---|
| Jardin carré de Madison | 18 006 par match | $50 - $2,500 |
Réseaux de diffusion de télévision
Partenaires de diffusion primaire pour New York Knicks et New York Rangers
- Réseau MSG
- ESPN
- NBC Sports New York
Plateformes de streaming numérique
| Plate-forme | Abonnés | Coût d'abonnement mensuel |
|---|---|---|
| Pass de ligue NBA | 1,5 million | $14.99 |
| NHL.TV | 1,2 million | $19.99 |
Applications mobiles et Web
Plates-formes numériques pour l'engagement des fans
- Application officielle de sports MSG
- Application mobile de New York Knicks
- Application mobile de New York Rangers
Canaux d'engagement des médias sociaux
| Plate-forme | Abonnés |
|---|---|
| Instagram (Knicks) | 9,2 millions |
| Twitter (Knicks) | 2,7 millions |
| Instagram (Rangers) | 1,5 million |
| Twitter (Rangers) | 1,1 million |
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: segments de clients
Fans sportifs de la région métropolitaine de New York
Base de fans de New York Knicks: 2,8 millions de supporters locaux
| Démographique | Pourcentage | Prix moyen des billets |
|---|---|---|
| Résidents locaux de New York | 68% | $189 |
| Fans de la région de Tri-State | 22% | $165 |
Antariens nationaux et internationaux de basket-ball
Les abonnés de la NBA League Pass: 1,2 million à l'échelle nationale
- Base de fans internationaux: 450 000 téléspectateurs mondiaux
- Abonnés des médias sociaux: 3,5 millions sur toutes les plateformes
Clients de divertissement d'entreprise
Revenu annuel des événements d'entreprise: 42,3 millions de dollars
| Segment de l'entreprise | Dépenses annuelles | Forfaits d'accueil |
|---|---|---|
| Services financiers | 15,6 millions de dollars | 42 packages |
| Entreprises technologiques | 11,2 millions de dollars | 29 forfaits |
Consommateurs sportifs pour les jeunes et les milléniaux
Age cible démographique: 18-35 ans
- Engagement numérique: 62% de la base de fans
- Téléchargements d'applications mobiles: 275 000
- Visionneurs de contenu eSports et numériques: 180 000
Chercheurs de divertissements sportifs premium
Revenus de sièges premium: 87,4 millions de dollars par an
| Segment premium | Dépenses moyennes | Taux de renouvellement |
|---|---|---|
| Sièges sur le terrain | 5 200 $ par match | 89% |
| Suites de luxe | 3 800 $ par événement | 76% |
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: Structure des coûts
Salaires des joueurs et contrats d'athlète
Depuis la saison 2023-2024, la masse salariale de New York Knicks était d'environ 141,5 millions de dollars. La masse salariale des joueurs de New York était d'environ 88,5 millions de dollars.
| Équipe | Total des dépenses de salaire des joueurs |
|---|---|
| Knicks de New York | 141,5 millions de dollars |
| Rangers de New York | 88,5 millions de dollars |
Entretien et opérations du lieu
Les coûts d'exploitation et d'entretien annuels de Madison Square Garden étaient estimés à 110 millions de dollars pour l'exercice 2023.
- Coûts de services publics annuels: 22,3 millions de dollars
- Entretien des installations: 35,6 millions de dollars
- Sécurité et dotation: 26,7 millions de dollars
Dépenses de production et de diffusion médiatiques
Les dépenses de production et de diffusion de MSG Networks étaient d'environ 75,2 millions de dollars en 2023.
| Catégorie de dépenses | Coût annuel |
|---|---|
| Production technique | 38,6 millions de dollars |
| Droits de diffusion | 36,6 millions de dollars |
Coûts de marketing et de développement de la marque
Les MSG ont alloué environ 45,3 millions de dollars pour le marketing et le développement de la marque au cours de l'exercice 2023.
- Marketing numérique: 12,5 millions de dollars
- Publicité traditionnelle: 18,7 millions de dollars
- Programmes d'engagement des fans: 14,1 millions de dollars
Administrative et au-dessus de la direction
Les dépenses administratives des MSG étaient de 62,4 millions de dollars au cours de l'exercice 2023.
| Catégorie de dépenses administratives | Coût annuel |
|---|---|
| Rémunération des dirigeants | 24,6 millions de dollars |
| Salaires du personnel d'entreprise | 37,8 millions de dollars |
Madison Square Garden Sports Corp. (MSGS) - Modèle d'entreprise: Strots de revenus
Ventes de billets pour les événements sportifs en direct
Pour l'exercice 2023, Madison Square Garden Sports Corp. a rapporté des revenus de billets de 182 millions de dollars auprès de New York Knicks et de New York Rangers Games.
| Équipe | Prix moyen des billets | Total des matchs à domicile | Revenu total des billets |
|---|---|---|---|
| Knicks de New York | $185 | 41 | 91 millions de dollars |
| Rangers de New York | $210 | 41 | 91 millions de dollars |
Contrats de droits des médias et de diffusion
En 2023, MSGS a généré 456 millions de dollars à partir des accords de droits des médias et des accords de radiodiffusion.
- Contrat de droits des médias NBA: 320 millions de dollars
- Contrat de radiodiffusion dans la LNH: 136 millions de dollars
Parrainage et publicité d'entreprise
Les revenus de parrainage des entreprises pour 2023 ont totalisé 214 millions de dollars.
| Catégorie de sponsor | Revenu |
|---|---|
| Droits de dénomination de l'arène | 42 millions de dollars |
| Parrainages d'équipe | 86 millions de dollars |
| Publicité dans le jeu | 86 millions de dollars |
Marchandises et ventes de détail
Les revenus de marchandises pour 2023 ont atteint 97 millions de dollars.
- Ventes de marchandises en ligne: 52 millions de dollars
- Ventes de vente au détail dans Arena: 45 millions de dollars
Contenu numérique et revenus de streaming
Les revenus de contenu numérique en 2023 étaient de 63 millions de dollars.
| Plate-forme numérique | Revenu |
|---|---|
| Streaming de réseaux MSG | 38 millions de dollars |
| Abonnements de contenu numérique | 25 millions de dollars |
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Value Propositions
You're looking at the core reason Madison Square Garden Sports Corp. (MSGS) commands the valuation it does. The value proposition isn't just about putting on a game; it's about owning irreplaceable, high-demand assets in the world's premier media market. This is the foundation of their pricing power.
The most concrete value is the exclusive ownership of two marquee franchises in New York City. These aren't just any teams; they are the New York Knicks of the NBA and the New York Rangers of the NHL, one of the league's Original Six franchises. This dual-franchise ownership in the New York market creates a unique, year-round sports entertainment platform that few competitors can match.
| Franchise Asset | League | Fiscal 2025 Total Revenue Contribution Context | Key 2025-2026 Season Highlight |
| New York Knicks | NBA | Contributed to $1,039.2 million total revenue for FY2025 | Knicks' run to the Eastern Conference Finals in the 2025 playoffs |
| New York Rangers | NHL | Contributed to $1,039.2 million total revenue for FY2025 | Began a year-long campaign celebrating the team's 100th anniversary season |
This ownership translates directly into providing a premium, high-demand live sports experience. The demand for this experience is evident in the per-game revenue metrics. For instance, during the fiscal 2025 second quarter, average per-game revenues across tickets, suites, sponsorship, and merchandise exceeded results from the prior year period. This pricing power is what helps offset the high fixed costs of running these operations.
That premium demand is reinforced by sustained fan loyalty. You see this clearly in the renewal figures for the upcoming season. The combined average season ticket renewal rate for the Knicks and Rangers is approximately 94% for the 2025-2026 seasons. That number is defintely a strong signal of inelastic demand from the core season ticket holder base.
Also critical to the model are the high-value corporate sponsorship opportunities via iconic team brands. Corporate demand remains robust, helping drive revenue growth even as other segments face headwinds. For example, during the fiscal 2025 second quarter, sponsorship and signage revenues increased by $3.1 million compared to the prior year period, driven by higher net sales of existing inventory. Furthermore, the Rangers announced a new multi-year marketing partnership with GAME 7, naming them the first-ever jersey patch partner of the Rangers, which is a prime example of monetizing the team's brand equity.
Here are some of the specific premium inventory components that drive this value:
- Premium hospitality, specifically suite revenues, saw increases in fiscal 2025.
- Sponsorship and signage revenues showed growth in fiscal 2025.
- The Knicks' appeal to youth and lifestyle audiences makes them a hot property for sponsors in 2025.
- The Rangers' affluent, passionate fan base targets finance, spirits, and luxury brands.
Finance: draft the Q2 FY2026 per-game revenue breakdown by category by next Tuesday.
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Customer Relationships
You're looking at how Madison Square Garden Sports Corp. (MSGS) manages its connection with the people who buy tickets and suites for the Knicks and Rangers. It's not one-size-fits-all; the relationship changes based on how much you spend.
Dedicated account management for high-value suite and season ticket holders
For the most committed fans, the relationship is clearly high-touch. The combined average season ticket renewal rate for the New York Knicks and New York Rangers for the 2025-2026 seasons stood at approximately 94%. This high retention suggests a strong, managed relationship, likely involving dedicated support to secure those renewals. Furthermore, suite revenues increased by $7.0 million in the fiscal 2025 second quarter compared to the prior year period, indicating that high-value corporate and premium clients receive tailored service to maintain that spend.
Here's a look at the revenue drivers that necessitate this dedicated approach:
| Revenue Category (FY2025 Q2) | Change vs. Prior Year | Implied Relationship Focus |
| Suite Revenues | Increased by $7.0 million | Dedicated Account Management |
| Average Regular Season Per-Game Revenues (Tickets, Suites, Sponsorship) | Exceeded prior year period | Relationship Retention/Upsell |
Transactional relationship for single-game ticket and merchandise sales
For the typical single-game buyer or merchandise purchaser, the relationship is more about the immediate transaction. The overall business still relies on high volume, as evidenced by the total fiscal 2025 revenues reaching $1,039.2 million, a 1% increase over the previous year. Even in the fiscal fourth quarter, average regular season per-game revenues for tickets and merchandise saw increases, showing consistent transactional demand.
The transactional side is volume-driven, but still profitable on a per-event basis:
- Pre/regular season food, beverage and merchandise sales increased by $2.1 million in fiscal Q2 2025.
- The Knicks' playoff run, which included nine home playoff games in Q4 FY2025, drove significant single-transaction revenue spikes.
Investment in future AI-driven fan personalization tools
Madison Square Garden Sports Corp. operates within an industry where technology is rapidly changing fan interaction. While direct MSGS AI investment figures aren't explicitly detailed, the broader ecosystem shows a clear trend toward technology integration. For instance, the general industry trend suggests that hyper-personalization can lead to a 20% revenue boost with personalized marketing strategies. Furthermore, the venue itself is seeing technology upgrades; Madison Square Garden Entertainment announced a multi-year partnership with Cisco in December 2025 to power scalable, future-ready experiences for fans using Cisco's networking hardware. This infrastructure investment directly supports the ability to deploy advanced, personalized digital experiences for fans of the teams.
Maintaining high fan engagement through team performance and brand building
Fan engagement is fundamentally tied to the on-ice and on-court product. The Knicks' appearance in the Eastern Conference Finals in fiscal 2025 is a prime example of performance driving engagement and revenue. The company's total revenue for fiscal year 2025 was $1,039.2 million. However, this is balanced against strategic shifts, such as amendments to local media rights agreements where the Knicks saw a 28% cut in annual rights fees and the Rangers an 18% cut. This financial pressure underscores the need for high fan engagement to drive direct revenue streams like ticket sales, which remain robust with the 94% season ticket renewal rate.
Key engagement metrics and financial context for fiscal year 2025:
- FY 2025 Total Revenue: $1,039.2 million.
- Knicks/Rangers Season Ticket Renewal Rate (2025-2026): Approx. 94%.
- Knicks Playoff Home Games (Q4 FY2025): Nine.
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Channels
You're looking at the distribution methods Madison Square Garden Sports Corp. (MSGS) uses to get its value proposition-the New York Knicks and New York Rangers experiences-to the customer as of late 2025. The channels are a mix of traditional venue access and modern media distribution, heavily influenced by recent media rights restructuring.
Live events at Madison Square Garden Arena (The Garden)
This is the core physical channel, driven by ticket sales, premium seating, and in-arena spending. Demand remains robust for the marquee assets. For the fiscal 2025 third quarter, ticket-related revenues saw an increase of $0.5 million compared to the prior year period, driven by higher average Knicks and Rangers per-game revenue, even though the teams played a combined two fewer regular season games at The Garden. Suite revenues also increased by $3.4 million in that quarter due to higher net sales of suite products. The Knicks' run to the Eastern Conference Finals in the fiscal 2025 fourth quarter was a major highlight, including nine home playoff games, which generated the highest per-game gate revenues in team history for that run.
Local media broadcasts via MSG Networks
This channel involves the local television rights for the Knicks and Rangers through the agreement with MSG Networks. This channel faced headwinds in fiscal 2025 due to structural changes. Local media rights fees decreased by $18.6 million in the fiscal 2025 third quarter compared to the prior year period, primarily due to proposed amendments to the local media rights agreements. These amendments, announced in April 2025, included a 28% reduction in annual rights fees payable to the Knicks and an 18% reduction for the Rangers, both effective January 1, 2025.
National media broadcasts via NBA and NHL league agreements
This channel flows through the league-level agreements, which distribute national media rights revenue to Madison Square Garden Sports Corp. Revenues from league distributions increased by $2.4 million in the fiscal 2025 third quarter, primarily due to higher national media rights fees. However, the fourth quarter saw revenues from league distributions decrease by $6.8 million compared to the prior year quarter, largely due to the absence of a non-recurring territorial fee from the NHL of approximately $7 million recognized in the prior year quarter. All NBA teams share equally in national media rights fees, and the NBA is set to see a step up in the average annual value for its national media rights starting the upcoming season.
Direct-to-consumer channels for ticketing and online merchandise sales
This covers direct sales to the end-user, which includes online ticketing platforms and e-commerce for team merchandise. The 2025-26 Knicks and Rangers season ticket renewal initiative, launched in March 2025, saw strong demand. In the second quarter context, the combined season ticket renewal rate for both teams was 97%. Merchandise sales, part of the broader in-arena/event revenue, saw a decrease of $2.5 million in the third quarter compared to the prior year period, partly due to lower online sales of merchandise in the fourth quarter.
Here's a look at the revenue components that flow through these channels for the full fiscal year 2025:
| Revenue Component Category | Fiscal 2025 Full-Year Amount (Millions USD) | Year-over-Year Change (FY2025 vs FY2024) |
|---|---|---|
| Total Revenues | $1,039.2 | +$12.1 million (1% increase) |
| Ticket-Related Revenue Impact (Q3 Driver) | Not explicitly stated for FY2025 | +$0.5 million (Q3 increase) |
| Local Media Rights Fees Impact (Q3 Driver) | Not explicitly stated for FY2025 | -$18.6 million (Q3 decrease) |
| National Media Rights Fees Impact (League Distributions Q3 Driver) | Not explicitly stated for FY2025 | +$2.4 million (Q3 increase) |
| Food, Beverage, and Merchandise Sales Impact (Q3 Driver) | Not explicitly stated for FY2025 | -$2.5 million (Q3 decrease) |
The overall revenue for Madison Square Garden Sports Corp. for fiscal 2025 was $1,039.2 million. Finance: review the Q1 2026 projections for local media rights revenue given the January 1, 2025, fee reductions.
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Customer Segments
You're looking at the core audience for Madison Square Garden Sports Corp. (MSGS), and honestly, the numbers show a deeply committed base that keeps showing up, even with recent media rights adjustments. The most direct measure of this loyalty is the season ticket renewal rate for the upcoming 2025-2026 seasons; the combined average for the New York Knicks and New York Rangers is sitting at approximately 94%. That's a strong indicator of the passionate, loyal New York Knicks and New York Rangers fan bases you mentioned. To be fair, the pricing strategy reflected this segmentation: season ticket prices were raised for the Knicks, while they were not raised for the Rangers, who missed the playoffs in the preceding season.
Next up are the high-net-worth individuals and corporations who buy into the premium experience. These buyers are critical because their spending drives up per-game revenue even when the total number of games is lower. For instance, in the fiscal 2025 third quarter, suite revenues saw an increase of $3.4 million compared to the prior year period, driven by higher net sales of suite products. This segment is clearly resilient, supporting premium hospitality offerings across both teams.
The local, national, and global media consumers form a massive, though sometimes less direct, segment. Their value is tied up in broadcast rights and overall brand reach. You'll remember the local media rights agreements were amended, effective January 1, 2025, as part of MSG Networks' debt workout. This meant the Knicks took a 28% cut in their local rights fee, and the Rangers took an 18% reduction for the 2024-2025 season, with the escalator feature removed. Before these cuts, the broadcast rights for both teams cost MSG Networks $187 million in 2025. Still, the overall fiscal 2025 results showed total revenues of $1,039.2 million, up 1% year-over-year, showing the breadth of the other customer streams.
Finally, corporate sponsors seeking major market brand exposure are a key group, and their spending reflects confidence in the New York market. This is visible in the sponsorship and signage revenue line. In that same fiscal 2025 third quarter, sponsorship and signage revenues increased by $8.9 million compared to the prior year period, primarily due to higher net sales of existing inventory. This growth, alongside the suite revenue increase, helped offset lower local media fees during that quarter.
Here's a quick look at how these segments contributed to the top line for the most recent full fiscal year and the start of the current one:
| Metric | Fiscal Year 2025 Amount | Fiscal Q1 2026 Amount |
| Total Revenue | $1,039.2 million | $39.5 million |
| Sponsorship & Signage Revenue Change (Q3 YoY) | Increased by $8.9 million | N/A |
| Suite Revenue Change (Q3 YoY) | Increased by $3.4 million | N/A |
| Knicks Local Media Rights Reduction (2024-25 Season) | 28% cut | N/A |
| Rangers Local Media Rights Reduction (2024-25 Season) | 18% cut | N/A |
| Knicks/Rangers Combined Season Ticket Renewal Rate (2025-26) | N/A | Approx. 94% |
Finance: draft the Q2 FY2026 revenue projection breakdown by segment by next Tuesday.
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Cost Structure
You're looking at the cost side of Madison Square Garden Sports Corp. (MSGS) as of late 2025, and honestly, the biggest chunk of change goes to keeping the teams competitive. The direct operating expenses are massive, driven heavily by the players.
High direct operating expenses, primarily team personnel costs (player salaries/rosters)
- Direct operating expenses for the fiscal 2025 fourth quarter hit $154.8 million.
- That Q4 figure represented a 44% increase, or $47.1 million, compared to the prior year quarter.
- The main reason for the Q4 jump was higher net provisions for certain team personnel transactions totaling $42.8 million.
- Team personnel compensation itself was also higher by $2.9 million in Q4 fiscal 2025 versus the prior year period.
- Looking at the third quarter of fiscal 2025, direct operating expenses were $316.3 million, up 16% (or $43.3 million) year-over-year.
League expenses and revenue sharing obligations (NBA and NHL)
- League costs are a significant factor, especially when you factor in the NBA's structure.
- In the fiscal 2025 fourth quarter, higher net provisions for league revenue sharing expense (net of escrow and excluding playoffs) and NBA luxury tax added $9.8 million to expenses compared to the prior year period.
- For the fiscal 2025 third quarter, this category was a major driver, with higher net provisions for league revenue sharing expense (net of escrow and excluding playoffs) and NBA luxury tax totaling $33.8 million year-over-year.
Selling, general, and administrative expenses (SG&A)
SG&A costs are the overhead to run the business outside of the direct team operations. They move, but not as dramatically as player costs.
| Period Ended | SG&A Amount | Year-over-Year Change |
| March 31, 2025 (Q3 FY25) | $74.7 million | Decrease of $1.7 million (or 2%) |
| December 31, 2024 (Q2 FY25) | $67.9 million | Increase of $2.8 million (or 4%) |
The Q3 decrease was mainly due to lower employee compensation and related benefits of $12.4 million, though this was partially offset by higher professional fees of $7.6 million.
Fiscal 2025 operating income was $14.8 million, a decrease of $131.2 million year-over-year
The bottom line for the full fiscal year 2025 shows the pressure from those costs, even with revenues growing slightly.
- Full-year fiscal 2025 operating income landed at $14.8 million.
- This represents a sharp year-over-year decline of $131.2 million.
- For context, total revenues for fiscal 2025 were $1,039.2 million, an increase of $12.1 million (or 1%) compared to the prior year.
Finance: draft 13-week cash view by Friday.
Madison Square Garden Sports Corp. (MSGS) - Canvas Business Model: Revenue Streams
For the fiscal year ended June 30, 2025, Madison Square Garden Sports Corp. reported total revenues of $1,039.2 million.
You see the revenue generation is a mix of fixed commitments and variable event-driven income, which is typical for this business. The impact of playoff performance and media rights changes really shows up in the quarterly figures. Here's a quick look at how the revenue components performed across the first four quarters of fiscal 2025, showing the variability you need to track.
| Revenue Component | Fiscal 2025 Q1 Revenue (in millions) | Fiscal 2025 Q2 Revenue (in millions) | Fiscal 2025 Q3 Revenue (in millions) | Fiscal 2025 Q4 Revenue (in millions) |
| Total Reported Revenue | $39.5 | $357.8 | $424.2 | $204.0 |
| Ticket-related revenues (Change vs. Prior Year) | N/A | Increased by $14.3 | Increased by $0.5 | Reflected in overall Q4 decrease |
| Suite revenues (Change vs. Prior Year) | N/A | Increased by $7.0 | Increased by $3.4 | Reflected in overall Q4 decrease |
| Sponsorship and signage revenues (Change vs. Prior Year) | N/A | Increased by $3.1 | Increased by $8.9 | Reflected in overall Q4 decrease |
| Revenues from league distributions (Change vs. Prior Year) | N/A | Increased by $2.6 | Increased by $2.4 | Decreased by $6.8 (excluding NHL fee) |
Ticket-related revenues (regular season and playoffs) and suite licenses are clearly a major driver, especially when playoff runs are deep. The New York Knicks participation in the NBA playoffs in the fourth quarter included nine home playoff games, which compares to fifteen combined home playoff games for the Knicks and New York Rangers in the prior year quarter. The suites business showed strength with strong renewals and new sales activity, including for several recently renovated Lexus-level suites at The Garden.
Sponsorship and signage revenues saw positive momentum in the earlier quarters, with Q3 seeing an increase of $8.9 million compared to the prior year period, driven by higher net sales of existing inventory. The Rangers announced a new multi-year marketing partnership with GAME 7, naming them the first-ever jersey patch partner of the Rangers.
Local and national media rights fees from league distributions are undergoing structural changes. The Knicks and Rangers amended their local media rights agreements with MSG Networks, effectively reducing annual rights fees by 28% for the Knicks and 18% for the Rangers, starting January 2025. National media rights fees did contribute to an increase in league distributions in the second quarter.
Food, beverage, and merchandise sales are tied to game attendance. In the fiscal 2025 fourth quarter, these sales decreased by $1.8 million compared to the prior year quarter, due in part to one fewer combined home game.
You should also note the strong commitment from the season ticket base moving into the next fiscal year:
- The combined average season ticket renewal rate for the Knicks and Rangers is approximately 94% for the 2025-26 seasons.
Finance: draft 13-week cash view by Friday.
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