Peon Network Ltd. (PERI): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la publicité numérique, Peion Network Ltd. (PERI) apparaît comme une force transformatrice, tissant des technologies innovantes et des partenariats stratégiques en un modèle commercial robuste qui redéfinit la façon dont les marques se connectent avec le public. En tirant parti de l'IA avancée, des solutions de marketing multiplateforme et un écosystème sophistiqué d'éditeurs et d'annonceurs numériques, Perion fabrique une proposition de valeur unique qui transforme les défis de publicité complexes en opportunités mesurables et axées sur les performances. Plongez dans la toile du modèle commercial complexe qui alimente cette puissance publicitaire numérique et découvre le plan stratégique du positionnement remarquable du marché de Perion.

Perion Network Ltd. (PERI) - Modèle d'entreprise: partenariats clés

Microsoft Advertising Partnership

Accord de partage des revenus: Au quatrième trimestre 2023, Perion a généré 61,3 millions de dollars auprès de Microsoft Advertising Search and Display Advertising Partnerships.

Métrique de partenariat	Valeur 2023
Revenu total de partenariat Microsoft	61,3 millions de dollars
Recherchez les revenus publicitaires	42,7 millions de dollars
Afficher les revenus publicitaires	18,6 millions de dollars

Éditeurs et écosystèmes des créateurs de contenu

Périon collabore avec Plus de 1 500 éditeurs numériques et créateurs de contenu.

• Partenariats médiatiques numériques sur plusieurs verticales
• Plates-formes de monétisation de contenu
• Intégration publicitaire programmatique

Collaborations de partenaires technologiques

Partenaire technologique	Focus de partenariat
Google AD Manager	Solutions publicitaires programmatiques
Applovin	Technologie de publicité mobile
Openx	Plateforme d'échange publicitaire

Plateformes publicitaires programmatiques

Périon intégré à 12 échanges publicitaires programmatiques majeurs en 2023.

• Plateformes d'enchères en temps réel
• Plates-formes côté demande (DSP)
• Plates-formes côté approvisionnement (SSP)

Revenus générés par le partenariat total en 2023: 186,4 millions de dollars.

Perion Network Ltd. (PERI) - Modèle d'entreprise: activités clés

Développer des technologies de publicité numérique innovante

Perion Network a investi 44,7 millions de dollars dans les frais de recherche et de développement en 2022. La société se concentre sur le développement de technologies publicitaires avancées, y compris des solutions de ciblage et de plate-forme multiplicité axées sur l'IA.

Investissement technologique	Montant
Dépenses de R&D 2022	44,7 millions de dollars
Demandes de brevet	12 brevets technologiques actifs

Fournir des solutions de marketing multiplateforme

Perion génère des revenus sur plusieurs plates-formes numériques, avec un accent significatif sur la recherche et la publicité d'affichage.

• Recherche de revenu publicitaire: 292,3 millions de dollars en 2022
• Afficher les revenus publicitaires: 157,6 millions de dollars en 2022
• Solutions publicitaires mobiles couvrant 85% des plateformes numériques mondiales

Créer des expériences publicitaires personnalisées

L'utilisation d'algorithmes avancés d'analyse de données et d'apprentissage automatique pour fournir des solutions publicitaires ciblées.

Métrique de personnalisation	Performance
Précision du ciblage du public	Taux de précision de 92%
Efficacité de l'algorithme de personnalisation	37% amélioré l'engagement des utilisateurs

Gérer les campagnes publicitaires programmatiques

Perion exploite des plateformes de publicité programmatique avec des capacités d'appel d'offres en temps réel.

• Dépenses publicitaires programmatiques gérées: 456,2 millions de dollars en 2022
• Couverture de la plate-forme d'enchères en temps réel: 150+ échanges publicitaires mondiaux
• Taux d'optimisation de la campagne automatisée: efficacité de 94%

Optimiser les performances du marketing numérique

Suivi continu des performances et optimisation des stratégies publicitaires numériques.

Métrique d'optimisation des performances	Valeur
Amélioration moyenne du retour sur investissement de la campagne	28% d'une année à l'autre
Taux de rétention des clients	89%

PERION NETWING LTD. (PERI) - Modèle d'entreprise: Ressources clés

Algorithmes avancés de l'IA et de l'apprentissage automatique

Au quatrième trimestre 2023, Peon Network Ltd. a investi 12,4 millions de dollars dans l'IA et la R&D d'apprentissage automatique. Les algorithmes d'IA de l'entreprise traitent environ 3,2 milliards d'impressions publicitaires par jour.

Catégorie d'investissement en IA	Dépenses annuelles
R&D d'apprentissage automatique	12,4 millions de dollars
Développement de l'algorithme IA	8,7 millions de dollars

Plateformes de technologie de publicité propriétaire

Perion exploite plusieurs plateformes publicitaires propriétaires avec une infrastructure technologique totale d'une valeur de 45,6 millions de dollars en 2023.

• Plateforme de publicité CodeFuel
• Technologie de monétisation de recherche
• Systèmes de ciblage croisé

Grand réseau d'éditeurs et d'annonceurs numériques

En 2024, Perion maintient un réseau de 127 000 éditeurs numériques et 8 500 annonceurs directs sur plusieurs canaux numériques.

Composition de réseau	Compte total
Éditeurs numériques	127,000
Annonceurs directs	8,500

Analyse des données et capacités de ciblage d'audience

Périon traite 72 pétaoctets de données d'audience mensuellement, permettant un ciblage publicitaire numérique précis.

Équipes de développement de la propriété intellectuelle et des logiciels

En 2023, Perion a employé 276 ingénieurs logiciels et détenu 42 brevets technologiques actifs. Les dépenses totales de R&D ont atteint 31,2 millions de dollars.

Métriques de la propriété intellectuelle	2023 statistiques
Ingénieurs logiciels	276
Brevets technologiques actifs	42
Dépenses totales de R&D	31,2 millions de dollars

Perion Network Ltd. (PERI) - Modèle d'entreprise: propositions de valeur

Solutions publicitaires numériques complètes

Perion Network fournit des solutions publicitaires numériques de bout en bout avec les mesures clés suivantes:

Catégorie de solution	Contribution des revenus	Pénétration du marché
Rechercher la publicité	342,7 millions de dollars (2023)	37% du marché des publicités numériques total
Afficher la publicité	187,5 millions de dollars (2023)	22% du marché des publicités numériques total

Ciblage et engagement d'audience améliorées

Les capacités de ciblage de l'audience de Perion comprennent:

• Algorithmes de ciblage avancés par l'IA
• Segmentation d'audience en temps réel
• Précision de suivi des appareils croisés de 92,4%

Technologies marketing axées sur les performances

Métriques de performance pour les technologies marketing:

Métrique technologique	Valeur de performance
Optimisation du taux de conversion	Amélioration de 15,7%
Amélioration du taux de clics	Augmentation de 8,3%

Capacités de publicité multiplateforme

Statistiques de distribution des plateformes:

• Revenus publicitaires mobiles: 214,6 millions de dollars (2023)
• Revenus publicitaires de bureau: 179,3 millions de dollars (2023)
• Revenus publicitaires télévisés connectés: 53,2 millions de dollars (2023)

Outils de monétisation pour les éditeurs et les annonceurs

Performance de la plate-forme de monétisation:

Canal de monétisation	Revenus annuels	Taux de croissance
Monétisation de l'éditeur	128,4 millions de dollars	Croissance de 17,6% en glissement annuel
Monétisation des annonceurs	246,7 millions de dollars	22,3% de croissance en glissement annuel

PERION NETWORK LTD. (PERI) - Modèle d'entreprise: relations avec les clients

Services de gestion des comptes dédiés

Peion Network Ltd. fournit une gestion des comptes personnalisée pour les clients d'entreprise avec un chiffre d'affaires annuel de 370,4 millions de dollars en 2023. Les gestionnaires de comptes dédiés desservent plus de 500 clients de niveau d'entreprise dans les segments de publicité numérique et de monétisation de recherche.

Segment de clientèle	Gestionnaires de compte dédiés	Valeur annuelle moyenne du client
Publicité d'entreprise	35-45 gestionnaires	750 000 $ - 1,2 million de dollars
Recherche de monétisation	20-30 gestionnaires	$500,000 - $850,000

Plateformes de publicité en libre-service

Perion propose des plateformes de libre-service automatisées avec des capacités de gestion de campagne en temps réel.

• Base d'utilisateurs de plate-forme: environ 10 000 annonceurs actifs
• Transactions de plate-forme mensuelles: plus de 250 000 campagnes publicitaires numériques
• Valeur de transaction de plate-forme moyenne: 5 200 $ par campagne

Représentations et connaissances régulières des performances

Analyse complète des performances a été fournie aux clients avec un suivi détaillé de mesures.

Fréquence de rapport	Métriques suivis	Profondeur de rapport
Hebdomadaire	Taux de clics	Performance de base overview
Mensuel	Analyse de campagne complète	Informations sur les performances détaillées

Soutien technique et consultation

Infrastructure de support technique 24/7 avec couverture mondiale.

• Taille de l'équipe de soutien: 125 spécialistes techniques
• Temps de réponse moyen: 45 minutes
• Volume d'interaction de soutien annuel: 75 000+ interactions client

Développement de solutions marketing personnalisées

Solutions de marketing sur mesure pour des exigences spécifiques des clients.

Type de solution	Temps de développement	Gamme de coûts de mise en œuvre
Solution personnalisée standard	4-6 semaines	$50,000 - $150,000
Solution complexe d'entreprise	8-12 semaines	$250,000 - $500,000

Perion Network Ltd. (PERI) - Modèle d'entreprise: canaux

Équipe de vente directe

Au quatrième trimestre 2023, Peon Network Ltd. a déclaré une équipe de vente directe de 87 représentants des ventes professionnelles sur les marchés mondiaux.

Métrique de l'équipe de vente	Données quantitatives
Représentants des ventes totales	87
Couverture géographique	Amérique du Nord, Europe, Israël
Quota de vente moyen par représentant	1,2 million de dollars par an

Plateformes de publicité en ligne

Perion Network tire parti de plusieurs plateformes de publicité en ligne avec la distribution suivante:

• Google Advertising Network: 42% de la plate-forme Reach
• Microsoft Advertising Network: 33% de la plate-forme de portée
• Plateformes publicitaires programmatiques: 25% de la plate-forme Recherche

Conférences de marketing numérique

En 2023, Perion Network a participé à 14 conférences internationales de marketing numérique.

Type de conférence	Nombre de conférences	Total du public
Conférences internationales de marketing numérique	14	8 750 professionnels de l'industrie

Réseaux de référence partenaires

Le réseau Perion maintient 72 Accords de partenariat stratégique actifs dans tous les secteurs de la technologie et du marketing numérique.

• Partenaires technologiques: 38 partenariats
• Agences de marketing numérique: 24 partenariats
• Réseaux de marketing de performance: 10 partenariats

Interfaces marketing basées sur le Web

Perion Network exploite plusieurs interfaces de marketing Web avec les mesures d'engagement suivantes:

Interface Web	Utilisateurs actifs mensuels	Durée moyenne de la session
Tableau de bord marketing de Peion	15 340 utilisateurs	22,7 minutes
Plate-forme de suivi des performances	11 250 utilisateurs	18,3 minutes

Perion Network Ltd. (PERI) - Modèle d'entreprise: segments de clientèle

Annonceurs numériques

Perion Network sert des annonceurs numériques avec des solutions publicitaires ciblées sur plusieurs plateformes.

Métriques du segment	2023 données
Taille totale du marché de la publicité numérique	601,8 milliards de dollars
Les revenus publicitaires numériques de Périon	285,6 millions de dollars
Dépenses d'annonces clients moyennes	1,2 million de dollars par an

Éditeurs en ligne

Perion fournit des solutions de monétisation pour les éditeurs en ligne.

• Taille du réseau des éditeurs: 500+ sites Web mondiaux
• Revenu moyen par éditeur: 125 000 $ par an
• Contenu vertical: nouvelles, divertissement, technologie

Entreprises de commerce électronique

Perion soutient les entreprises de commerce électronique avec des technologies publicitaires avancées.

Segment de commerce électronique	Métriques de performance
Clients totaux de commerce électronique	250+ entreprises
Amélioration moyenne du taux de conversion du client	22.5%
ROI publicitaire pour le commerce électronique	3,8x investissement

Développeurs d'applications mobiles

Perion propose des solutions publicitaires spécialisées pour les développeurs d'applications mobiles.

• Clients d'applications mobiles: 175+ développeurs
• Revenu publicitaire mensuel moyen par application: 45 000 $
• Plateformes prises en charge: iOS, Android

Médias et sociétés de divertissement

Perion offre des solutions publicitaires ciblées pour les secteurs des médias et du divertissement.

Métriques du segment des médias	Performance de 2023
Total des clients des médias	120 entreprises
Revenus publicitaires moyens du client	750 000 $ par an
RECHERCHE DE CONTENU	150 millions d'utilisateurs mensuels

Perion Network Ltd. (PERI) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Peion Network Ltd. a déclaré des frais de recherche et de développement de 45,3 millions de dollars, ce qui représente 12,4% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	45,3 millions de dollars	12.4%
2022	38,7 millions de dollars	11.2%

Investissements de vente et de marketing

Les dépenses de vente et de marketing pour Peon Network Ltd. en 2023 ont totalisé 79,6 millions de dollars, représentant 21,7% des revenus totaux.

• Coûts de la Commission des ventes: 12,3 millions de dollars
• Frais de campagne de marketing: 41,2 millions de dollars
• Investissements publicitaires numériques: 26,1 millions de dollars

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique et de maintenance pour 2023 étaient d'environ 22,5 millions de dollars.

Catégorie de coûts d'infrastructure	Montant
Services cloud	9,7 millions de dollars
Maintenance matérielle	6,3 millions de dollars
Licence de logiciel	6,5 millions de dollars

Compensation des employés

La rémunération totale des employés pour Peion Network Ltd. en 2023 était de 97,2 millions de dollars.

• Salaires de base: 68,5 millions de dollars
• Compensation à base d'actions: 15,3 millions de dollars
• Bonus et incitations: 13,4 millions de dollars

Coûts opérationnels de la plate-forme publicitaire

Les coûts opérationnels pour les plateformes publicitaires en 2023 s'élevaient à 53,8 millions de dollars.

Catégorie de coûts opérationnels	Montant
Technologie de plate-forme	22,6 millions de dollars
Acquisition de contenu	18,9 millions de dollars
Prise en charge de la plate-forme	12,3 millions de dollars

PERION NETWING LTD. (PERI) - Modèle d'entreprise: Strots de revenus

Frais de publicité basés sur les performances

Selon le rapport financier du quatrième trimestre de Perion, les frais de publicité basés sur les performances ont généré 141,2 millions de dollars de revenus, ce qui représente 62,3% du total des revenus de l'entreprise.

Catégorie de revenus	Montant ($ m)	Pourcentage
Publicité de performance	141.2	62.3%

Revenus de licences logicielles

Les revenus de licence de logiciels de Perion pour 2023 ont totalisé 37,8 millions de dollars, représentant 16,7% des revenus totaux.

Flux de revenus	Montant ($ m)	Pourcentage
Licence de logiciel	37.8	16.7%

Services de monétisation des données

Les services de monétisation des données ont contribué à 22,5 millions de dollars de revenus pour 2023, ce qui représente 9,9% du total des revenus de l'entreprise.

Commissions publicitaires programmatiques

Les commissions publicitaires programmatiques ont atteint 23,6 millions de dollars en 2023, représentant 10,4% des revenus totaux.

Flux de revenus	Montant ($ m)	Pourcentage
Publicité programmatique	23.6	10.4%

Abonnements à la solution technologique

Les abonnements à la solution technologique ont généré 1,9 million de dollars de revenus pour 2023, ce qui représente 0,8% du total des revenus de l'entreprise.

Flux de revenus	Montant ($ m)	Pourcentage
Solutions technologiques	1.9	0.8%

Revenu annuel total pour 2023: 226,0 millions de dollars

• La publicité basée sur les performances reste le principal moteur des revenus
• Diversifiez les sources de revenus à travers des solutions numériques de publicité et de technologie
• Croissance constante des revenus programmatiques et de licence

Perion Network Ltd. (PERI) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Perion Network Ltd. as the market shifts. It's about delivering measurable results across channels, which is what the Perion One platform is designed to do.

Unified, outcomes-driven advertising via the Perion One platform.

The Perion One strategy aims to be the operating system for marketers, connecting various media channels under one system. This unification is showing up in the financial results, suggesting better client retention and scale. For the third quarter of 2025, total revenue reached $110.5 million, an 8% year-over-year increase. The company reaffirmed its full-year 2025 revenue guidance to be between $430 million and $450 million.

Superior performance and reduced wasted ad spend using AI-driven optimization.

The focus on efficiency, partly driven by AI capabilities like those bolstered by the Greenbids acquisition, is translating directly to the bottom line. Adjusted EBITDA for the third quarter of 2025 soared by 63% year-over-year to $12.1 million. More importantly, the profitability metric of Adjusted EBITDA as a percent of Contribution ex-TAC improved significantly to 24% in Q3 2025, up from 16% in Q3 2024. This margin expansion suggests that the optimization efforts are successfully reducing wasted spend relative to the revenue generated net of traffic acquisition costs.

Access to high-growth, premium inventory like Connected TV (CTV) and Digital Out-of-Home (DOOH).

This is where the growth is clearly concentrated. CTV revenue in Q3 2025 was $16.6 million, marking a massive 75% year-over-year jump. Digital Out-of-Home (DOOH) revenue followed with $24.1 million, a 26% year-over-year increase. These two high-growth channels, along with Retail Media revenue of $29.4 million (up 40% YoY in Q3 2025), together accounted for more than a third of the total Q3 2025 revenue.

The channel performance for Q3 2025 was:

Channel	Q3 2025 Revenue ($M)	YoY Change
CTV	16.60	75%
DOOH	24.10	26%
Retail Media	29.40	40%
Search	22.80	9%

Bridging the divide between CMOs and CFOs with measurable financial outcomes.

For the Chief Marketing Officer, the value is in the growth channels like CTV at 75% YoY growth. For the Chief Financial Officer, the value is in the efficiency gains. The reaffirmed full-year 2025 Adjusted EBITDA guidance is $44 million to $46 million, targeting a midpoint margin of 22% of Contribution ex-TAC. Management's confidence in this financial discipline is further underscored by the expanded share repurchase authorization, now totaling $200 million.

Full-stack supply-side technology for media owners to manage programmatic and direct campaigns.

The Perion One platform is positioned to manage campaigns across various media types, which benefits media owners by providing a unified technology layer. The platform is designed to connect media, data, and creative. The company is actively expanding its global reach, including new strategic partnerships in Korea with KT Corporation and NHN AD to unlock access to the APAC DOOH market.

• The platform integrates solutions across digital channels.
• It is designed to adapt in real time, connecting data, creative, and channels.
• The company is scaling its DOOH presence in EMEA through new European partnerships.

Finance: review Q4 2025 cash flow projections against the $315.6 million cash position as of September 30, 2025, by next Tuesday.

Perion Network Ltd. (PERI) - Canvas Business Model: Customer Relationships

You're looking at how Perion Network Ltd. manages its connections with the entities that pay for its services-the brands, agencies, and publishers. This block is heavily influenced by the company's transformation under the Perion One strategy, aiming for deeper, stickier relationships.

Perion Network Ltd. positions itself as the trusted partner for some of the most well-known consumer brands and advertising agencies in the world. The focus on high-touch engagement is evident in the specialized sales structure.

• Dedicated global sales team targeting large brands and agencies.
• Consultative approach for adopting the unified Perion One platform.
• Driving longer duration contracts via the integrated offering.
• Providing automated, self-service tools for publisher monetization.

The push toward a unified platform is directly tied to relationship longevity. Management believes the Perion One platform will generate significant opportunities for greater customer retention and longer duration contracts. This strategy is supported by growth in key relationship verticals; for instance, Retail Media revenue grew 33% year-over-year to $19.8 million in Q1 2025, representing 22% of total revenue, up from 9% the prior year. Digital Out-of-Home (DOOH) revenue also saw a 35% year-over-year increase to $17.6 million in Q2 2025.

The consultative aspect is being enhanced through strategic technology integration. The acquisition of Greenbids in May 2025, which brings custom algorithmic capabilities, is being embedded into the Perion One platform to deliver custom, performance-based advertising at scale. Greenbids already served a robust client base of over 80 brands, including Spotify and Ford. This move is already showing results, as Greenbids synergies unlocked over one million dollars in booked business from Perion's existing (non-Greenbids) customers within the first 3 months post-acquisition. This consultative, AI-driven approach helps secure budgets in lower-funnel advertising spaces.

For the publisher side of the relationship, Perion Network Ltd. launched SODA (Supply Optimization & Demand Amplification) in September 2025, an AI-powered suite designed to maximize publisher revenue through Supply Path Optimization (SPO) 2.0. This tool offers publishers transparency into SSP performance and access to Perion's high-impact demand, which drives higher CPMs and is intended to foster long-term publisher stickiness.

The overall financial health supports continued investment in these relationship-building strategies. As of June 30, 2025, Perion Network Ltd. maintained cash, cash equivalents, short-term bank deposits, and marketable securities totaling $318.5 million. The company reiterated its full-year 2025 revenue guidance range of $430 million to $450 million.

Here's a look at the revenue contribution from the key relationship growth engines as of Q2 2025:

Channel/Vertical	Q2 2025 Revenue (USD)	Year-over-Year Growth	Percentage of Total Revenue (Q2 2025)
Advertising Solutions (Total)	$80.6 million	8.3%	78%
Digital Out-of-Home (DOOH)	$17.6 million	35%	17%
Retail Media	$22.3 million	27%	22%
Web Advertising	$53.1 million	5%	52%

The focus on the unified platform and AI capabilities is designed to increase recurring revenue per customer. The company's Q2 2025 results showed Advertising Solutions revenue grew 8% year-over-year, marking the first increase since Q3 2023.

The company is actively managing its relationships with shareholders through capital returns, having executed $33.4 million in share repurchases during Q2 2025, acquiring 3.6 million shares.

Perion Network Ltd. (PERI) - Canvas Business Model: Channels

You're looking at how Perion Network Ltd. gets its value proposition-advanced AI and creative tech for modern advertising-into the hands of customers. This is all about the pathways they use to connect with advertisers and media owners, especially as they push the Perion One platform.

The core of the revenue generation is clearly shifting toward Advertising Solutions, which accounted for 78% of the $103.0 million total revenue in Q2 2025, showing progress away from the Search Advertising channel, which was only 22% of revenue in that quarter. By Q3 2025, total revenue hit $110.5 million, an 8% year-over-year increase, driven by these non-Search channels.

The direct sales force targets global brands and advertising agencies, evidenced by the focus on securing custom algorithmic deals post-Greenbids acquisition, unlocking over one million dollars in booked business within the first 3 months of Q2 2025. The company is focused on driving adoption of the Perion One platform to secure longer-duration contracts and larger-scale customers among these groups.

The growth engines are clearly defined by channel performance, which you can see laid out here based on the latest reported Q3 2025 figures:

Channel/Vertical	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth	% of Total Revenue (Q3 2025)
Digital Out-of-Home (DOOH)	$24.1	26%	22%
Connected TV (CTV)	$16.6	75%	N/A
Retail Media Vertical	$29.4	40%	N/A

The combined CTV and DOOH channels represented 37% of total revenue in Q3 2025, up from 28% in the same quarter last year. Perion Network Ltd. reiterated its full-year 2025 revenue guidance to be between $430 million and $450 million.

For media owners and publishers, the Supply-Side Platform (SSP) integrations are being bolstered by new technology. Perion Network Ltd. launched its Digital Out-of-Home (DOOH) Player on November 4, 2025, which completes its full-stack marketing operating system for DOOH and Retail Media. This player is designed to integrate seamlessly with its Ad Server, Header Bidder, and SSP, allowing media owners to maximize both direct and programmatic revenue.

The push into programmatic advertising exchanges, both Open Exchange and Private Marketplace, is supported by this new DOOH Player, which is intended to create new recurring and predictable revenue opportunities for Perion Network Ltd. through embedded deployments.

Direct integration with retail media networks is a key focus, highlighted by the strategic partnership with Albertsons Media Collective, announced in September 2025. This channel saw revenue growth of 40% year-over-year in Q3 2025, reaching $29.4 million. The partnership gives advertisers access to Albertsons Companies' purchase-based audience data, including over 100 million addressable digital IDs and 37 million weekly shoppers, activating this data across Perion Network Ltd.'s display and DOOH formats.

The DOOH player is a direct channel for media owners and digital signage partners. The DOOH segment revenue grew 26% year-over-year in Q3 2025 to reach $24.1 million, making up 22% of total revenue. This growth is happening alongside the expansion into new markets, such as Korea through partnerships with KT Corporation and NHN AD, aiming to unlock access to the APAC DOOH market.

You should track the continued adoption of the Perion One platform across these channels, as the company is focused on scaling this unified, AI-powered system in 2026.

• Advertising Solutions revenue accounted for 78% of Q2 2025 total revenue of $103.0 million.
• CTV revenue saw a 75% year-over-year increase in Q3 2025, reaching $16.6 million.
• The company expanded its share repurchase program by an additional $75 million in Q3 2025, bringing the total authorization to $200 million.

Finance: draft 13-week cash view by Friday.

Perion Network Ltd. (PERI) - Canvas Business Model: Customer Segments

You're looking at who Perion Network Ltd. is selling to right now, late in 2025, based on where their growth is coming from. The company is clearly shifting focus to high-growth areas, which tells you exactly who their most valuable customers are becoming.

Global brands and large advertisers seeking omnichannel performance.

These clients are driving the growth in Perion Network Ltd.'s strategic advertising solutions, demanding unified performance across channels. The company's focus on AI-driven solutions, partly through the acquisition of Greenbids for $27.5 million cash plus earn-outs, is aimed directly at securing budgets from these top-tier brands.

The success in this segment is reflected in the overall growth of the core advertising business:

• Connected TV (CTV) revenue surged 75% year-over-year in Q3 2025.
• Digital Out of Home (DOOH) revenue increased 26% year-over-year in Q3 2025.
• The company is reiterating full-year 2025 revenue guidance between $430 million and $450 million.

Advertising agencies managing campaigns across digital channels.

Advertising agencies are key intermediaries utilizing the unified Perion One platform to simplify complex omnichannel campaigns for their own clients. The platform integrates CTV, DOOH, retail media, and social advertising, which helps agencies manage budgets more efficiently across disparate media.

The overall performance of the Advertising Solutions segment, which agencies utilize, shows a clear trend:

Metric	Q3 2025 Value	Year-over-Year Change
Advertising Solutions Revenue	$87,672 thousand	Increased 8%
Advertising Solutions Revenue Share	79% of total revenue	N/A
Contribution ex-TAC Margin	24%	Up from 16% in Q3 2024

The company believes its revenue contribution excluding traffic acquisition costs (ex-TAC) better represents top-line performance, which grew 7% year-over-year to $51 million in Q3 2025.

Retailers and retail media networks (e.g., Albertsons) for on-site and off-site ads.

This segment is a major focus, with the company highlighting a strategic partnership with Albertsons Media Collective, one of the largest grocery retailers in the U.S. This move positions Perion Network Ltd. to capture a share of the U.S. retail media market, estimated to be a $60 billion opportunity.

The financial results confirm the rapid adoption in this vertical:

• Retail Media revenue climbed 40% year-over-year in Q3 2025.
• In Q1 2025, Retail Media revenue was $19.8 million, representing 22% of total revenue, up from 9% the prior year.
• In Q2 2025, Retail Media revenue increased 27% year-over-year to $22.3 million.

Premium publishers and media owners monetizing their digital inventory.

Premium publishers are customers who use Perion Network Ltd.'s technology to monetize their digital ad inventory, particularly across the high-growth CTV and DOOH channels. The growth in these areas suggests strong uptake from media owners looking to maximize yield.

The company's success in monetizing inventory is evident in the growth rates of the channels that publishers control:

• CTV revenue growth was 31% year-over-year in Q1 2025.
• DOOH revenue growth was 80% year-over-year in Q1 2025.

The company is also expanding its publisher reach through new international partnerships, such as those with KT Corporation and NHN AD in Korea, targeting the APAC DOOH market.

Perion Network Ltd. (PERI) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that fuel Perion Network Ltd.'s operations as they push the Perion One platform. The cost structure is dominated by direct media spend, but significant capital is also being allocated to future-proofing the technology stack.

High Traffic Acquisition Costs (TAC), a major component of revenue ex-TAC.

Traffic Acquisition Costs and Media Buy, or TAC, remains the single largest variable cost. For the third quarter of 2025, TAC amounted to $59.5 million, which represented 54% of the total revenue for that period. This is a slight improvement in margin compared to Q1 2025, where TAC was 56% of revenue, or $49.7 million. The goal, as management noted, is to continue optimizing this mix, especially as growth shifts toward higher-margin channels like CTV and Retail Media.

Significant investment in R&D for AI and platform development.

The transformation under the Perion One strategy requires heavy, ongoing investment in the technology backbone. Management has stated plans to increase resources around Research and Development to expedite the roadmap for AI-enabled solutions like Outmax and SODA. This focus on proprietary technology is a necessary, fixed-cost element of the strategy to drive future high-margin, recurring revenue streams.

Sales and marketing expenses to drive adoption of high-growth channels.

To capture the growth in Connected TV (CTV) and Digital Out of Home (DOOH), Perion Network Ltd. is committed to increasing investment in its sales and marketing functions globally. This expense category is crucial for onboarding new partners, such as the strategic retail media partnership with Albertsons Media Collective, and expanding reach in markets like China.

Restructuring costs of $1.3 million in Q1 2025 for the Perion One unification.

The strategic move to unify business units under the Perion One brand was not without one-time costs. Specifically, the first quarter of 2025 GAAP net loss included $1.3 million in restructuring costs directly tied to this unification effort. This is a non-recurring item that impacted the initial profitability metrics for the year.

General and administrative costs for global operations.

General and Administrative (G&A) costs cover the overhead for Perion Network Ltd.'s global operations, including executive leadership, finance, and compliance functions necessary to support the expanding international footprint. While the company is focused on optimizing its cost structure overall, these costs are essential for maintaining the infrastructure supporting the growth engines.

Here's a quick look at the scale of the major cost components based on the Trailing Twelve Months (TTM) data ending June 30, 2025, which gives you a sense of the relative size of these expenditures:

Cost Component (in millions USD)	TTM Ended Jun 30, 2025
Traffic Acquisition Costs	$234.49
Sales and Marketing	$71.41
General and Administrative	$37.33
Research and Development	$34.34

The table above shows the magnitude of the direct media spend (TAC) compared to the investments in the operational and development teams. The company is defintely prioritizing platform development, as seen by the R&D spend.

You should track the quarterly trend for Sales and Marketing and R&D as the year progresses to see if the stated intent to increase investment translates into higher reported figures in Q4 2025.

Perion Network Ltd. (PERI) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving Perion Network Ltd.'s revenue engine as of late 2025. The core of the business remains firmly rooted in performance advertising, but the mix is shifting rapidly toward higher-growth, data-driven channels.

Advertising Solutions revenue was the dominant stream in the third quarter of 2025, accounting for 79% of total revenue for that period. This segment, which includes CTV, DOOH, and Web, saw an 8% year-over-year increase in Q3 2025, reaching $87.7 million in that quarter.

The real story in Q3 2025 was the acceleration in specific growth engines within that segment. Connected TV (CTV) advertising was a standout performer, growing 75% year-over-year in Q3 2025, contributing $16.6 million in revenue. Also showing significant momentum was the Retail Media vertical, which grew 40% year-over-year in Q3 2025, bringing in $29.4 million. To be fair, the traditional Web channel within Advertising Solutions saw an 11% decline in Q3 2025.

The other major component is Search Advertising revenue. While this stream is expected to contribute approximately 20% of full-year 2025 revenue, the latest reported figure for Q3 2025 showed it accounted for 21% of that quarter's revenue, amounting to $22.8 million, which was a 9% increase year-over-year. The company is clearly managing a transition away from heavy reliance on any single channel, which is smart given the volatility in search partnerships.

Looking at the full picture, Perion Network Ltd. is reiterating its full-year 2025 revenue guidance to be between $430 million and $450 million. Here's the quick math on the Q3 2025 revenue composition:

Revenue Stream Component	Q3 2025 Revenue (Millions USD)	% of Total Q3 2025 Revenue	Q3 2025 YoY Growth
Advertising Solutions (Total)	$87.7	79%	8%
Search Advertising Revenue	$22.8	21%	9%
Total Revenue	$110.5	100%	8%

The growth story is clearly concentrated in the newer, high-potential areas. You can see the focus on these channels when you break down the Advertising Solutions revenue further:

• Connected TV (CTV) revenue: $16.6 million, up 75% YoY.
• Retail Media vertical revenue: $29.4 million, up 40% YoY.
• Digital Out of Home (DOOH) revenue: $24.1 million, up 26% YoY.
• Web revenue: Declined 11% YoY.

This mix shows a deliberate pivot; the company is successfully scaling the newer platforms while absorbing the expected headwinds in the legacy Web channel. Finance: draft 13-week cash view by Friday.