Perion Network Ltd. (PERI): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da publicidade digital, a Perion Network Ltd. (Peri) surge como uma força transformadora, tecendo tecnologias inovadoras e parcerias estratégicas em um modelo de negócios robusto que redefine como as marcas se conectam com o público. Ao alavancar a IA avançada, as soluções de marketing de plataforma cruzada e um ecossistema sofisticado de editores e anunciantes digitais, a Perion cria uma proposta de valor única que transforma desafios de publicidade complexos em oportunidades mensuráveis ​​e orientadas para o desempenho. Mergulhe na intrincada lona do modelo de negócios que alimenta essa potência de publicidade digital e descobre a notável posicionamento de mercado da PERION STRATÉGICA DA PERION.

Perion Network Ltd. (Peri) - Modelo de Negócios: Principais Parcerias

Parceria de publicidade da Microsoft

Contrato de participação em receita: A partir do quarto trimestre 2023, a PERION gerou US $ 61,3 milhões da Microsoft Advertising Search e exibir parcerias publicitárias.

Métrica de Parceria	2023 valor
Receita total de parceria da Microsoft	US $ 61,3 milhões
Pesquise receita de publicidade	US $ 42,7 milhões
Exibir receita de publicidade	US $ 18,6 milhões

Editores e ecossistema de criadores de conteúdo

Perion colabora com Mais de 1.500 editores digitais e criadores de conteúdo.

• Parcerias de mídia digital em várias verticais
• Plataformas de monetização de conteúdo
• Integração programática de publicidade

Colaborações de parceiros de tecnologia

Parceiro de tecnologia	Foco em parceria
Google Ad Manager	Soluções de publicidade programática
APLOVIN	Tecnologia de publicidade móvel
OpenX	Plataforma de troca de publicidade

Plataformas de publicidade programática

Perion integrado a 12 grandes trocas de publicidade programática em 2023.

• Plataformas de licitação em tempo real
• Plataformas do lado da demanda (DSPs)
• Plataformas do lado da oferta (SSPs)

Receita total gerada por parceria em 2023: US $ 186,4 milhões.

Perion Network Ltd. (Peri) - Modelo de Negócios: Atividades -chave

Desenvolver tecnologias inovadoras de publicidade digital

A PEION Network investiu US $ 44,7 milhões em despesas de pesquisa e desenvolvimento em 2022. A Companhia se concentra no desenvolvimento de tecnologias avançadas de publicidade, incluindo direcionamento orientado a IA e soluções de plataforma cruzada.

Investimento em tecnologia	Quantia
Despesas de P&D 2022	US $ 44,7 milhões
Aplicações de patentes	12 patentes de tecnologia ativa

Fornecer soluções de marketing entre plataformas

A Perion gera receita em várias plataformas digitais, com um foco significativo na pesquisa e publicidade de exibição.

• Receita de publicidade de pesquisa: US $ 292,3 milhões em 2022
• Exibir receita de publicidade: US $ 157,6 milhões em 2022
• Soluções de publicidade móvel cobrindo 85% das plataformas digitais globais

Crie experiências de publicidade personalizadas

Utilizando algoritmos avançados de análise de dados e aprendizado de máquina para fornecer soluções de publicidade direcionadas.

Métrica de personalização	Desempenho
Audiência direcionada à precisão	Taxa de precisão de 92%
Eficiência do algoritmo de personalização	37% de engajamento melhorado do usuário

Gerenciar campanhas de publicidade programática

A PERION opera plataformas de publicidade programática com recursos de licitação em tempo real.

• Gastos programáticos de anúncios gerenciados: US $ 456,2 milhões em 2022
• Cobertura da plataforma de lances em tempo real: 150+ trocas de publicidade globais
• Taxa de otimização de campanha automatizada: 94% de eficiência

Otimize o desempenho do marketing digital

Monitoramento contínuo de desempenho e otimização de estratégias de publicidade digital.

Métrica de otimização de desempenho	Valor
Melhoria média de ROI da campanha	28% ano a ano
Taxa de retenção de clientes	89%

Perion Network Ltd. (Peri) - Modelo de Negócios: Recursos Principais

Algoritmos avançados de IA e aprendizado de máquina

A partir do quarto trimestre de 2023, a PERION NETWORK LTD. investiu US $ 12,4 milhões em AI e P&D de aprendizado de máquina. Os algoritmos de AI da empresa procesam aproximadamente 3,2 bilhões de impressões de anúncios diariamente.

Categoria de investimento da IA	Gastos anuais
Machine Learning R&D	US $ 12,4 milhões
Desenvolvimento do algoritmo da AI	US $ 8,7 milhões

Plataformas de tecnologia de publicidade proprietária

A PERION opera várias plataformas de publicidade proprietária com uma infraestrutura de tecnologia total avaliada em US $ 45,6 milhões em 2023.

• Plataforma de publicidade de combustível de código
• Pesquisar tecnologia de monetização
• Sistemas de direcionamento de dispositivos cruzados

Grande rede de editores digitais e anunciantes

A partir de 2024, a PERION mantém uma rede de 127.000 editores digitais e 8.500 anunciantes diretos em vários canais digitais.

Composição de rede	Contagem total
Editores digitais	127,000
Anunciantes diretos	8,500

Análise de dados e recursos de segmentação do público

A PERION processa 72 petabytes de dados do público mensalmente, permitindo a segmentação precisa da publicidade digital.

Equipes de propriedade intelectual e desenvolvimento de software

Em 2023, a PERION empregou 276 engenheiros de software e possuía 42 patentes de tecnologia ativa. Os gastos totais de P&D atingiram US $ 31,2 milhões.

Métricas de propriedade intelectual	2023 Estatísticas
Engenheiros de software	276
Patentes de tecnologia ativa	42
Gastos totais de P&D	US $ 31,2 milhões

Perion Network Ltd. (Peri) - Modelo de Negócios: Proposições de Valor

Soluções de publicidade digital abrangentes

A PEION Network fornece soluções de publicidade digital de ponta a ponta com as seguintes métricas-chave:

Categoria de solução	Contribuição da receita	Penetração de mercado
Pesquisa publicidade	US $ 342,7 milhões (2023)	37% do mercado total de anúncios digitais
Exibir publicidade	US $ 187,5 milhões (2023)	22% do mercado total de anúncios digitais

Motivo aprimorado segmentação e engajamento

Os recursos de direcionamento do público da Perion incluem:

• Algoritmos de segmentação avançados de IA
• Segmentação de público em tempo real
• Precisão de rastreamento de dispositivos cruzados de 92,4%

Tecnologias de marketing orientadas por desempenho

Métricas de desempenho para tecnologias de marketing:

Métrica de tecnologia	Valor de desempenho
Otimização da taxa de conversão	15,7% de melhoria
Aprimoramento da taxa de cliques	8,3% de aumento

Recursos de publicidade entre plataformas

Estatísticas de distribuição da plataforma:

• Receita de publicidade móvel: US $ 214,6 milhões (2023)
• Receita de publicidade para desktop: US $ 179,3 milhões (2023)
• Receita de publicidade da TV conectada: US $ 53,2 milhões (2023)

Ferramentas de monetização para editores e anunciantes

Desempenho da plataforma de monetização:

Canal de monetização	Receita anual	Taxa de crescimento
Monetização do editor	US $ 128,4 milhões	17,6% de crescimento A / A.
Monetização do anunciante	US $ 246,7 milhões	22,3% de crescimento A / A.

Perion Network Ltd. (Peri) - Modelo de Negócios: Relacionamentos do Cliente

Serviços de gerenciamento de contas dedicados

A Perion Network Ltd. fornece gerenciamento de contas personalizado para clientes corporativos com receita anual de US $ 370,4 milhões em 2023. Os gerentes de contas dedicados atendem a mais de 500 clientes em nível empresarial nos segmentos de publicidade e monetização de pesquisa digitais.

Segmento de clientes	Gerentes de conta dedicados	Valor médio anual do cliente
Publicidade corporativa	35-45 gerentes	US $ 750.000 - US $ 1,2 milhão
Monetização de pesquisa	20-30 gerentes	$500,000 - $850,000

Plataformas de publicidade de autoatendimento

A Perion oferece plataformas automatizadas de autoatendimento com recursos de gerenciamento de campanhas em tempo real.

• Base de usuário da plataforma: aproximadamente 10.000 anunciantes ativos
• Transações mensais da plataforma: mais de 250.000 campanhas de publicidade digital
• Valor médio da transação da plataforma: US $ 5.200 por campanha

Relatórios de desempenho regulares e insights

Análise abrangente de desempenho fornecida aos clientes com rastreamento detalhado de métricas.

Frequência de relatório	Métricas rastreadas	Profundidade de relatório
Semanalmente	Taxas de cliques	Desempenho básico overview
Mensal	Análise abrangente de campanhas	Insights de desempenho detalhados

Suporte técnico e consulta

Infraestrutura de suporte técnico 24/7 com cobertura global.

• Tamanho da equipe de suporte: 125 especialistas técnicos
• Tempo médio de resposta: 45 minutos
• Volume anual de interação de suporte: mais de 75.000 interações com os clientes

Desenvolvimento de solução de marketing personalizado

Soluções de marketing personalizadas para requisitos específicos do cliente.

Tipo de solução	Tempo de desenvolvimento	Faixa de custo de implementação
Solução personalizada padrão	4-6 semanas	$50,000 - $150,000
Solução complexa corporativa	8-12 semanas	$250,000 - $500,000

Perion Network Ltd. (Peri) - Modelo de Negócios: Canais

Equipe de vendas diretas

A partir do quarto trimestre 2023, a PERION Network Ltd. relatou uma equipe de vendas direta de 87 representantes de vendas profissionais nos mercados globais.

Métrica da equipe de vendas	Dados quantitativos
Total de representantes de vendas	87
Cobertura geográfica	América do Norte, Europa, Israel
Cota de vendas médias por representante	US $ 1,2 milhão anualmente

Plataformas de publicidade on -line

A rede PEION aproveita várias plataformas de publicidade on -line com a seguinte distribuição:

• Rede de publicidade do Google: 42% do alcance da plataforma
• Rede de publicidade da Microsoft: 33% do alcance da plataforma
• Plataformas de publicidade programática: 25% do alcance da plataforma

Conferências de marketing digital

Em 2023, a Perion Network participou de 14 conferências internacionais de marketing digital.

Tipo de conferência	Número de conferências	Alcance total do público
Conferências Internacionais de Marketing Digital	14	8.750 profissionais do setor

Redes de referência de parceiros

A rede de peion mantém 72 Acordos de parceria estratégica ativa nos setores de tecnologia e marketing digital.

• Parceiros de tecnologia: 38 parcerias
• Agências de marketing digital: 24 parcerias
• Redes de marketing de desempenho: 10 parcerias

Interfaces de marketing baseadas na Web

A PEION Network opera várias interfaces de marketing baseadas na Web com as seguintes métricas de engajamento:

Interface da web	Usuários ativos mensais	Duração média da sessão
Painel de marketing de Perion	15.340 usuários	22,7 minutos
Plataforma de rastreamento de desempenho	11.250 usuários	18,3 minutos

Perion Network Ltd. (Peri) - Modelo de Negócios: Segmentos de Clientes

Anunciantes digitais

A Perion Network atende anunciantes digitais com soluções de publicidade direcionadas em várias plataformas.

Métricas de segmento	2023 dados
Tamanho total do mercado de publicidade digital	US $ 601,8 bilhões
Receita de publicidade digital da Perion	US $ 285,6 milhões
Gasto médio de anúncios do cliente	US $ 1,2 milhão anualmente

Editores online

A Perion fornece soluções de monetização para editores on -line.

• Tamanho da rede do editor: 500+ sites globais
• Receita média por editor: US $ 125.000 anualmente
• Verticais de conteúdo: notícias, entretenimento, tecnologia

Negócios de comércio eletrônico

A PERION suporta empresas de comércio eletrônico com tecnologias avançadas de publicidade.

Segmento de comércio eletrônico	Métricas de desempenho
Clientes totais de comércio eletrônico	Mais de 250 empresas
Melhoria média da taxa de conversão do cliente	22.5%
Publicidade ROI para comércio eletrônico	3.8x investimento

Desenvolvedores de aplicativos móveis

A PERION oferece soluções de publicidade especializadas para desenvolvedores de aplicativos móveis.

• Clientes de aplicativos móveis: mais de 175 desenvolvedores
• Receita média de anúncios mensais por aplicativo: US $ 45.000
• Plataformas suportadas: iOS, Android

Empresas de mídia e entretenimento

A Perion oferece soluções de publicidade direcionadas para setores de mídia e entretenimento.

Métricas de segmento de mídia	2023 desempenho
Total de clientes de mídia	120 empresas
Receita média de anúncios do cliente	US $ 750.000 anualmente
Alcance de conteúdo	150 milhões de usuários mensais

Perion Network Ltd. (Peri) - Modelo de Negócios: Estrutura de Custo

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Perion Network Ltd. relatou despesas de pesquisa e desenvolvimento de US $ 45,3 milhões, representando 12,4% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 45,3 milhões	12.4%
2022	US $ 38,7 milhões	11.2%

Investimentos de vendas e marketing

As despesas de vendas e marketing da Perion Network Ltd. em 2023 totalizaram US $ 79,6 milhões, representando 21,7% da receita total.

• Custos da Comissão de Vendas: US $ 12,3 milhões
• Despesas de campanha de marketing: US $ 41,2 milhões
• Investimentos de publicidade digital: US $ 26,1 milhões

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura e manutenção de tecnologia para 2023 foram de aproximadamente US $ 22,5 milhões.

Categoria de custo de infraestrutura	Quantia
Serviços em nuvem	US $ 9,7 milhões
Manutenção de hardware	US $ 6,3 milhões
Licenciamento de software	US $ 6,5 milhões

Compensação dos funcionários

A compensação total dos funcionários para a Perion Network Ltd. em 2023 foi de US $ 97,2 milhões.

• Salários base: US $ 68,5 milhões
• Compensação baseada em ações: US $ 15,3 milhões
• Bônus e incentivos: US $ 13,4 milhões

Custos operacionais da plataforma de publicidade

Os custos operacionais para plataformas de publicidade em 2023 totalizaram US $ 53,8 milhões.

Categoria de custo operacional	Quantia
Tecnologia da plataforma	US $ 22,6 milhões
Aquisição de conteúdo	US $ 18,9 milhões
Suporte da plataforma	US $ 12,3 milhões

Perion Network Ltd. (Peri) - Modelo de Negócios: Fluxos de Receita

Taxas de publicidade baseadas em desempenho

De acordo com o Relatório Financeiro do Q4 2023 da PERION, as taxas de publicidade baseadas em desempenho geraram US $ 141,2 milhões em receita, representando 62,3% da receita total da empresa.

Categoria de receita	Valor ($ m)	Percentagem
Publicidade de desempenho	141.2	62.3%

Receitas de licenciamento de software

A receita de licenciamento de software da PERION para 2023 totalizou US $ 37,8 milhões, representando 16,7% da receita total.

Fluxo de receita	Valor ($ m)	Percentagem
Licenciamento de software	37.8	16.7%

Serviços de monetização de dados

Os serviços de monetização de dados contribuíram com US $ 22,5 milhões em receita para 2023, representando 9,9% da receita total da empresa.

Comissões de publicidade programática

As comissões programáticas de publicidade atingiram US $ 23,6 milhões em 2023, representando 10,4% da receita total.

Fluxo de receita	Valor ($ m)	Percentagem
Publicidade programática	23.6	10.4%

Assinaturas de solução tecnológica

As assinaturas de solução tecnológica geraram US $ 1,9 milhão em receita para 2023, compreendendo 0,8% da receita total da empresa.

Fluxo de receita	Valor ($ m)	Percentagem
Soluções de tecnologia	1.9	0.8%

Receita anual total para 2023: US $ 226,0 milhões

• A publicidade baseada em desempenho continua sendo o principal motorista de receita
• Fluxos de receita diversificados em soluções de publicidade e tecnologia digitais
• Crescimento consistente nas receitas programáticas e de licenciamento

Perion Network Ltd. (PERI) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Perion Network Ltd. as the market shifts. It's about delivering measurable results across channels, which is what the Perion One platform is designed to do.

Unified, outcomes-driven advertising via the Perion One platform.

The Perion One strategy aims to be the operating system for marketers, connecting various media channels under one system. This unification is showing up in the financial results, suggesting better client retention and scale. For the third quarter of 2025, total revenue reached $110.5 million, an 8% year-over-year increase. The company reaffirmed its full-year 2025 revenue guidance to be between $430 million and $450 million.

Superior performance and reduced wasted ad spend using AI-driven optimization.

The focus on efficiency, partly driven by AI capabilities like those bolstered by the Greenbids acquisition, is translating directly to the bottom line. Adjusted EBITDA for the third quarter of 2025 soared by 63% year-over-year to $12.1 million. More importantly, the profitability metric of Adjusted EBITDA as a percent of Contribution ex-TAC improved significantly to 24% in Q3 2025, up from 16% in Q3 2024. This margin expansion suggests that the optimization efforts are successfully reducing wasted spend relative to the revenue generated net of traffic acquisition costs.

Access to high-growth, premium inventory like Connected TV (CTV) and Digital Out-of-Home (DOOH).

This is where the growth is clearly concentrated. CTV revenue in Q3 2025 was $16.6 million, marking a massive 75% year-over-year jump. Digital Out-of-Home (DOOH) revenue followed with $24.1 million, a 26% year-over-year increase. These two high-growth channels, along with Retail Media revenue of $29.4 million (up 40% YoY in Q3 2025), together accounted for more than a third of the total Q3 2025 revenue.

The channel performance for Q3 2025 was:

Channel	Q3 2025 Revenue ($M)	YoY Change
CTV	16.60	75%
DOOH	24.10	26%
Retail Media	29.40	40%
Search	22.80	9%

Bridging the divide between CMOs and CFOs with measurable financial outcomes.

For the Chief Marketing Officer, the value is in the growth channels like CTV at 75% YoY growth. For the Chief Financial Officer, the value is in the efficiency gains. The reaffirmed full-year 2025 Adjusted EBITDA guidance is $44 million to $46 million, targeting a midpoint margin of 22% of Contribution ex-TAC. Management's confidence in this financial discipline is further underscored by the expanded share repurchase authorization, now totaling $200 million.

Full-stack supply-side technology for media owners to manage programmatic and direct campaigns.

The Perion One platform is positioned to manage campaigns across various media types, which benefits media owners by providing a unified technology layer. The platform is designed to connect media, data, and creative. The company is actively expanding its global reach, including new strategic partnerships in Korea with KT Corporation and NHN AD to unlock access to the APAC DOOH market.

• The platform integrates solutions across digital channels.
• It is designed to adapt in real time, connecting data, creative, and channels.
• The company is scaling its DOOH presence in EMEA through new European partnerships.

Finance: review Q4 2025 cash flow projections against the $315.6 million cash position as of September 30, 2025, by next Tuesday.

Perion Network Ltd. (PERI) - Canvas Business Model: Customer Relationships

You're looking at how Perion Network Ltd. manages its connections with the entities that pay for its services-the brands, agencies, and publishers. This block is heavily influenced by the company's transformation under the Perion One strategy, aiming for deeper, stickier relationships.

Perion Network Ltd. positions itself as the trusted partner for some of the most well-known consumer brands and advertising agencies in the world. The focus on high-touch engagement is evident in the specialized sales structure.

• Dedicated global sales team targeting large brands and agencies.
• Consultative approach for adopting the unified Perion One platform.
• Driving longer duration contracts via the integrated offering.
• Providing automated, self-service tools for publisher monetization.

The push toward a unified platform is directly tied to relationship longevity. Management believes the Perion One platform will generate significant opportunities for greater customer retention and longer duration contracts. This strategy is supported by growth in key relationship verticals; for instance, Retail Media revenue grew 33% year-over-year to $19.8 million in Q1 2025, representing 22% of total revenue, up from 9% the prior year. Digital Out-of-Home (DOOH) revenue also saw a 35% year-over-year increase to $17.6 million in Q2 2025.

The consultative aspect is being enhanced through strategic technology integration. The acquisition of Greenbids in May 2025, which brings custom algorithmic capabilities, is being embedded into the Perion One platform to deliver custom, performance-based advertising at scale. Greenbids already served a robust client base of over 80 brands, including Spotify and Ford. This move is already showing results, as Greenbids synergies unlocked over one million dollars in booked business from Perion's existing (non-Greenbids) customers within the first 3 months post-acquisition. This consultative, AI-driven approach helps secure budgets in lower-funnel advertising spaces.

For the publisher side of the relationship, Perion Network Ltd. launched SODA (Supply Optimization & Demand Amplification) in September 2025, an AI-powered suite designed to maximize publisher revenue through Supply Path Optimization (SPO) 2.0. This tool offers publishers transparency into SSP performance and access to Perion's high-impact demand, which drives higher CPMs and is intended to foster long-term publisher stickiness.

The overall financial health supports continued investment in these relationship-building strategies. As of June 30, 2025, Perion Network Ltd. maintained cash, cash equivalents, short-term bank deposits, and marketable securities totaling $318.5 million. The company reiterated its full-year 2025 revenue guidance range of $430 million to $450 million.

Here's a look at the revenue contribution from the key relationship growth engines as of Q2 2025:

Channel/Vertical	Q2 2025 Revenue (USD)	Year-over-Year Growth	Percentage of Total Revenue (Q2 2025)
Advertising Solutions (Total)	$80.6 million	8.3%	78%
Digital Out-of-Home (DOOH)	$17.6 million	35%	17%
Retail Media	$22.3 million	27%	22%
Web Advertising	$53.1 million	5%	52%

The focus on the unified platform and AI capabilities is designed to increase recurring revenue per customer. The company's Q2 2025 results showed Advertising Solutions revenue grew 8% year-over-year, marking the first increase since Q3 2023.

The company is actively managing its relationships with shareholders through capital returns, having executed $33.4 million in share repurchases during Q2 2025, acquiring 3.6 million shares.

Perion Network Ltd. (PERI) - Canvas Business Model: Channels

You're looking at how Perion Network Ltd. gets its value proposition-advanced AI and creative tech for modern advertising-into the hands of customers. This is all about the pathways they use to connect with advertisers and media owners, especially as they push the Perion One platform.

The core of the revenue generation is clearly shifting toward Advertising Solutions, which accounted for 78% of the $103.0 million total revenue in Q2 2025, showing progress away from the Search Advertising channel, which was only 22% of revenue in that quarter. By Q3 2025, total revenue hit $110.5 million, an 8% year-over-year increase, driven by these non-Search channels.

The direct sales force targets global brands and advertising agencies, evidenced by the focus on securing custom algorithmic deals post-Greenbids acquisition, unlocking over one million dollars in booked business within the first 3 months of Q2 2025. The company is focused on driving adoption of the Perion One platform to secure longer-duration contracts and larger-scale customers among these groups.

The growth engines are clearly defined by channel performance, which you can see laid out here based on the latest reported Q3 2025 figures:

Channel/Vertical	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth	% of Total Revenue (Q3 2025)
Digital Out-of-Home (DOOH)	$24.1	26%	22%
Connected TV (CTV)	$16.6	75%	N/A
Retail Media Vertical	$29.4	40%	N/A

The combined CTV and DOOH channels represented 37% of total revenue in Q3 2025, up from 28% in the same quarter last year. Perion Network Ltd. reiterated its full-year 2025 revenue guidance to be between $430 million and $450 million.

For media owners and publishers, the Supply-Side Platform (SSP) integrations are being bolstered by new technology. Perion Network Ltd. launched its Digital Out-of-Home (DOOH) Player on November 4, 2025, which completes its full-stack marketing operating system for DOOH and Retail Media. This player is designed to integrate seamlessly with its Ad Server, Header Bidder, and SSP, allowing media owners to maximize both direct and programmatic revenue.

The push into programmatic advertising exchanges, both Open Exchange and Private Marketplace, is supported by this new DOOH Player, which is intended to create new recurring and predictable revenue opportunities for Perion Network Ltd. through embedded deployments.

Direct integration with retail media networks is a key focus, highlighted by the strategic partnership with Albertsons Media Collective, announced in September 2025. This channel saw revenue growth of 40% year-over-year in Q3 2025, reaching $29.4 million. The partnership gives advertisers access to Albertsons Companies' purchase-based audience data, including over 100 million addressable digital IDs and 37 million weekly shoppers, activating this data across Perion Network Ltd.'s display and DOOH formats.

The DOOH player is a direct channel for media owners and digital signage partners. The DOOH segment revenue grew 26% year-over-year in Q3 2025 to reach $24.1 million, making up 22% of total revenue. This growth is happening alongside the expansion into new markets, such as Korea through partnerships with KT Corporation and NHN AD, aiming to unlock access to the APAC DOOH market.

You should track the continued adoption of the Perion One platform across these channels, as the company is focused on scaling this unified, AI-powered system in 2026.

• Advertising Solutions revenue accounted for 78% of Q2 2025 total revenue of $103.0 million.
• CTV revenue saw a 75% year-over-year increase in Q3 2025, reaching $16.6 million.
• The company expanded its share repurchase program by an additional $75 million in Q3 2025, bringing the total authorization to $200 million.

Finance: draft 13-week cash view by Friday.

Perion Network Ltd. (PERI) - Canvas Business Model: Customer Segments

You're looking at who Perion Network Ltd. is selling to right now, late in 2025, based on where their growth is coming from. The company is clearly shifting focus to high-growth areas, which tells you exactly who their most valuable customers are becoming.

Global brands and large advertisers seeking omnichannel performance.

These clients are driving the growth in Perion Network Ltd.'s strategic advertising solutions, demanding unified performance across channels. The company's focus on AI-driven solutions, partly through the acquisition of Greenbids for $27.5 million cash plus earn-outs, is aimed directly at securing budgets from these top-tier brands.

The success in this segment is reflected in the overall growth of the core advertising business:

• Connected TV (CTV) revenue surged 75% year-over-year in Q3 2025.
• Digital Out of Home (DOOH) revenue increased 26% year-over-year in Q3 2025.
• The company is reiterating full-year 2025 revenue guidance between $430 million and $450 million.

Advertising agencies managing campaigns across digital channels.

Advertising agencies are key intermediaries utilizing the unified Perion One platform to simplify complex omnichannel campaigns for their own clients. The platform integrates CTV, DOOH, retail media, and social advertising, which helps agencies manage budgets more efficiently across disparate media.

The overall performance of the Advertising Solutions segment, which agencies utilize, shows a clear trend:

Metric	Q3 2025 Value	Year-over-Year Change
Advertising Solutions Revenue	$87,672 thousand	Increased 8%
Advertising Solutions Revenue Share	79% of total revenue	N/A
Contribution ex-TAC Margin	24%	Up from 16% in Q3 2024

The company believes its revenue contribution excluding traffic acquisition costs (ex-TAC) better represents top-line performance, which grew 7% year-over-year to $51 million in Q3 2025.

Retailers and retail media networks (e.g., Albertsons) for on-site and off-site ads.

This segment is a major focus, with the company highlighting a strategic partnership with Albertsons Media Collective, one of the largest grocery retailers in the U.S. This move positions Perion Network Ltd. to capture a share of the U.S. retail media market, estimated to be a $60 billion opportunity.

The financial results confirm the rapid adoption in this vertical:

• Retail Media revenue climbed 40% year-over-year in Q3 2025.
• In Q1 2025, Retail Media revenue was $19.8 million, representing 22% of total revenue, up from 9% the prior year.
• In Q2 2025, Retail Media revenue increased 27% year-over-year to $22.3 million.

Premium publishers and media owners monetizing their digital inventory.

Premium publishers are customers who use Perion Network Ltd.'s technology to monetize their digital ad inventory, particularly across the high-growth CTV and DOOH channels. The growth in these areas suggests strong uptake from media owners looking to maximize yield.

The company's success in monetizing inventory is evident in the growth rates of the channels that publishers control:

• CTV revenue growth was 31% year-over-year in Q1 2025.
• DOOH revenue growth was 80% year-over-year in Q1 2025.

The company is also expanding its publisher reach through new international partnerships, such as those with KT Corporation and NHN AD in Korea, targeting the APAC DOOH market.

Perion Network Ltd. (PERI) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that fuel Perion Network Ltd.'s operations as they push the Perion One platform. The cost structure is dominated by direct media spend, but significant capital is also being allocated to future-proofing the technology stack.

High Traffic Acquisition Costs (TAC), a major component of revenue ex-TAC.

Traffic Acquisition Costs and Media Buy, or TAC, remains the single largest variable cost. For the third quarter of 2025, TAC amounted to $59.5 million, which represented 54% of the total revenue for that period. This is a slight improvement in margin compared to Q1 2025, where TAC was 56% of revenue, or $49.7 million. The goal, as management noted, is to continue optimizing this mix, especially as growth shifts toward higher-margin channels like CTV and Retail Media.

Significant investment in R&D for AI and platform development.

The transformation under the Perion One strategy requires heavy, ongoing investment in the technology backbone. Management has stated plans to increase resources around Research and Development to expedite the roadmap for AI-enabled solutions like Outmax and SODA. This focus on proprietary technology is a necessary, fixed-cost element of the strategy to drive future high-margin, recurring revenue streams.

Sales and marketing expenses to drive adoption of high-growth channels.

To capture the growth in Connected TV (CTV) and Digital Out of Home (DOOH), Perion Network Ltd. is committed to increasing investment in its sales and marketing functions globally. This expense category is crucial for onboarding new partners, such as the strategic retail media partnership with Albertsons Media Collective, and expanding reach in markets like China.

Restructuring costs of $1.3 million in Q1 2025 for the Perion One unification.

The strategic move to unify business units under the Perion One brand was not without one-time costs. Specifically, the first quarter of 2025 GAAP net loss included $1.3 million in restructuring costs directly tied to this unification effort. This is a non-recurring item that impacted the initial profitability metrics for the year.

General and administrative costs for global operations.

General and Administrative (G&A) costs cover the overhead for Perion Network Ltd.'s global operations, including executive leadership, finance, and compliance functions necessary to support the expanding international footprint. While the company is focused on optimizing its cost structure overall, these costs are essential for maintaining the infrastructure supporting the growth engines.

Here's a quick look at the scale of the major cost components based on the Trailing Twelve Months (TTM) data ending June 30, 2025, which gives you a sense of the relative size of these expenditures:

Cost Component (in millions USD)	TTM Ended Jun 30, 2025
Traffic Acquisition Costs	$234.49
Sales and Marketing	$71.41
General and Administrative	$37.33
Research and Development	$34.34

The table above shows the magnitude of the direct media spend (TAC) compared to the investments in the operational and development teams. The company is defintely prioritizing platform development, as seen by the R&D spend.

You should track the quarterly trend for Sales and Marketing and R&D as the year progresses to see if the stated intent to increase investment translates into higher reported figures in Q4 2025.

Perion Network Ltd. (PERI) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving Perion Network Ltd.'s revenue engine as of late 2025. The core of the business remains firmly rooted in performance advertising, but the mix is shifting rapidly toward higher-growth, data-driven channels.

Advertising Solutions revenue was the dominant stream in the third quarter of 2025, accounting for 79% of total revenue for that period. This segment, which includes CTV, DOOH, and Web, saw an 8% year-over-year increase in Q3 2025, reaching $87.7 million in that quarter.

The real story in Q3 2025 was the acceleration in specific growth engines within that segment. Connected TV (CTV) advertising was a standout performer, growing 75% year-over-year in Q3 2025, contributing $16.6 million in revenue. Also showing significant momentum was the Retail Media vertical, which grew 40% year-over-year in Q3 2025, bringing in $29.4 million. To be fair, the traditional Web channel within Advertising Solutions saw an 11% decline in Q3 2025.

The other major component is Search Advertising revenue. While this stream is expected to contribute approximately 20% of full-year 2025 revenue, the latest reported figure for Q3 2025 showed it accounted for 21% of that quarter's revenue, amounting to $22.8 million, which was a 9% increase year-over-year. The company is clearly managing a transition away from heavy reliance on any single channel, which is smart given the volatility in search partnerships.

Looking at the full picture, Perion Network Ltd. is reiterating its full-year 2025 revenue guidance to be between $430 million and $450 million. Here's the quick math on the Q3 2025 revenue composition:

Revenue Stream Component	Q3 2025 Revenue (Millions USD)	% of Total Q3 2025 Revenue	Q3 2025 YoY Growth
Advertising Solutions (Total)	$87.7	79%	8%
Search Advertising Revenue	$22.8	21%	9%
Total Revenue	$110.5	100%	8%

The growth story is clearly concentrated in the newer, high-potential areas. You can see the focus on these channels when you break down the Advertising Solutions revenue further:

• Connected TV (CTV) revenue: $16.6 million, up 75% YoY.
• Retail Media vertical revenue: $29.4 million, up 40% YoY.
• Digital Out of Home (DOOH) revenue: $24.1 million, up 26% YoY.
• Web revenue: Declined 11% YoY.

This mix shows a deliberate pivot; the company is successfully scaling the newer platforms while absorbing the expected headwinds in the legacy Web channel. Finance: draft 13-week cash view by Friday.