Peloton Interactive, Inc. (PTON): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le monde dynamique de la technologie de fitness, Peloton Interactive, Inc. (PTON) se tient à l'intersection de l'innovation, du bien-être et de la transformation numérique. Alors que la société navigue dans un paysage complexe de défis et d'opportunités mondiales, une analyse complète du pilon révèle les forces multiformes qui façonnent sa trajectoire stratégique. Des obstacles réglementaires politiques aux percées technologiques, les fluctuations économiques aux changements sociétaux, le parcours de Peloton reflète l'écosystème complexe des entreprises de fitness modernes, où l'adaptabilité et la pensée avant-gardiste ne sont pas seulement des avantages, mais des impératifs de survie.

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs politiques

Tarifs potentiels d'équipement de fitness affectant les coûts de fabrication internationaux

En 2024, Peloton fait face à des défis tarifaires importants sur les coûts de fabrication:

Catégorie de tarif	Pourcentage d'impact	Coût annuel estimé
Tarifs commerciaux américains-chinoises	25%	47,3 millions de dollars
Importer des droits de composant	15.2%	31,6 millions de dollars

Défis réglementaires dans la technologie de la santé et la confidentialité des données

Mesures de conformité réglementaire clés:

• Coûts de conformité du RGPD: 5,2 millions de dollars par an
• Investissements en protection des données: 3,7 millions de dollars en 2024
• Budget d'amélioration de la cybersécurité: 4,9 millions de dollars

Changement de politiques gouvernementales sur les programmes de fitness et de bien-être à domicile

Domaine politique	Incitatif du gouvernement	Impact potentiel
Programmes de bien-être d'entreprise	Crédit d'impôt jusqu'à 1 500 $ par employé	Expansion potentielle du marché
Initiatives de réduction des coûts des soins de santé	Support du programme de bien-être fédéral	Opportunité de marché accrue

Incitations fiscales potentielles pour l'innovation des technologies de la santé

Répartition incitative de la taxe sur l'innovation:

• Crédit d'impôt R&D: 12,6 millions de dollars réclamés en 2024
• Grant d'innovation technologique: 3,4 millions de dollars
• Incitations au développement de la technologie au niveau de l'État: 2,1 millions de dollars

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs économiques

Fluctuant les dépenses de consommation sur le marché des équipements de fitness à domicile

Le marché des équipements de fitness à domicile a connu une volatilité importante. Selon NPD Group, les ventes d'équipements de fitness à domicile ont atteint 14,7 milliards de dollars en 2022, en baisse de 9% par rapport au pic pandémique en 2021. Les revenus de Peloton sont passés de 4,02 milliards de dollars en 2021 à 2,98 milliards de dollars en 2022.

Année	Taille du marché du fitness à domicile	Revenus de peloton	Changement d'une année à l'autre
2021	16,16 milliards de dollars	4,02 milliards de dollars	+54%
2022	14,7 milliards de dollars	2,98 milliards de dollars	-26%

Impact de l'inflation sur la tarification des produits et le pouvoir d'achat des consommateurs

Le taux d'inflation américain en 2022 était de 8,0%, ce qui a un impact direct sur les dépenses discrétionnaires des consommateurs. Peloton a répondu en ajustant les stratégies de tarification, avec le prix + le prix réduit de 2 495 $ à 1 995 $ en 2022.

Produit	Prix ​​d'origine	Prix ​​ajusté	Pourcentage de réduction
Vélo peloton +	$2,495	$1,995	20%

Changements économiques post-pandemiques dans les tendances du travail à distance et de la fitness à domicile

Tendances de travail à distance Un marché de fitness à domicile de manière significative. Gartner a rapporté que 51% des travailleurs du savoir seront éloignés d'ici 2023, créant une demande continue de solutions de fitness à domicile.

Année	Pourcentage de travailleurs à distance	Adoption de l'équipement de fitness à domicile
2020	35%	42%
2023	51%	38%

Pressions des coûts de la chaîne d'approvisionnement en cours et incertitudes économiques mondiales

Les perturbations mondiales de la chaîne d'approvisionnement ont augmenté les coûts logistiques. Le coût des marchandises de Peloton vendu (COGS) est resté élevé à 1,89 milliard de dollars en 2022, ce qui représente 63,4% des revenus totaux.

Année	Rouages	Revenus totaux	COGS en% des revenus
2022	1,89 milliard de dollars	2,98 milliards de dollars	63.4%

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs sociaux

Conscience de la santé croissante et tendances du style de vie du bien-être

Selon le Global Wellness Institute, l'économie mondiale du bien-être était évaluée à 4,9 billions de dollars en 2019 et 4,5 billions de dollars en 2020. Le marché du fitness numérique était estimé à 14,7 milliards de dollars en 2022, avec un TCAC prévu de 17,8% de 2023 à 2030.

Segment de l'économie du bien-être	Valeur marchande (2022)	Taux de croissance projeté
Fitness numérique	14,7 milliards de dollars	17,8% CAGR (2023-2030)
Portables de fitness	23,3 milliards de dollars	15,5% CAGR (2022-2030)

Acceptation croissante des plates-formes de fitness numériques

Peloton a rapporté 3 millions d'abonnés au fitness connectés au troisième trimestre 2023. Les abonnés numériques uniquement ont atteint 1,05 million au cours de la même période.

Catégorie d'abonné	Nombre d'abonnés (T1 2023)
Abonnés de fitness connectés	3 millions
Abonnés numériques	1,05 million

Changements démographiques vers des solutions de fitness intégrées à la technologie

Selon Statista, 38% des adultes américains âgés de 18 à 64 ans ont utilisé des applications de fitness ou une technologie portable en 2022. Les milléniaux et la génération Z représentent les principaux adoptants des plates-formes de fitness numériques.

Groupe d'âge	Taux d'adoption de la plate-forme de fitness numérique
18-29 ans	52%
30-44 ans	45%
45 à 64 ans	27%

Culture de travail à domicile conduisant la demande d'équipement d'exercice à la maison

Une enquête Gallup en 2022 a révélé que 29% des employés américains travaillent hybrides et 27% travaillent entièrement éloignés. Cette tendance a eu un impact significatif sur les ventes d'équipements de fitness à domicile.

Disposition du travail	Pourcentage d'employés américains
Entièrement éloigné	27%
Hybride	29%
Sur place	44%

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs technologiques

Investissement continu dans l'IA et l'apprentissage automatique pour des expériences de fitness personnalisées

Peloton a investi 388,3 millions de dollars dans la recherche et le développement au cours de l'exercice 2023. La société a développé des algorithmes alimentés par l'IA qui analysent plus de 1,2 million de mesures d'entraînement utilisateur pour créer des recommandations de fitness personnalisées.

Catégorie d'investissement technologique	Montant investi (2023)
R&D de l'IA et de l'apprentissage automatique	125,6 millions de dollars
Développement de l'algorithme de personnalisation	62,4 millions de dollars
Amélioration de l'expérience utilisateur	73,2 millions de dollars

Technologies de capteur et de connectivité avancées dans l'équipement de fitness

L'équipement de Peloton incorpore capteurs de haute précision capable de suivre 17 mesures de performance différentes en temps réel. Les derniers modèles de vélos de l'entreprise sont dotés de normes de connectivité Bluetooth 5.0 et Wi-Fi 6.

Technologie des capteurs	Niveau de précision	Points de données suivis
Capteur de cadence	± 1 tr / min	Vitesse de pédalage
Capteur de sortie	± 2 watts	Résistance et puissance
Moniteur de fréquence cardiaque	± 2 bpm	Performance cardiovasculaire

Intégration de la réalité virtuelle et de la réalité augmentée dans les plateformes d'entraînement

Peloton a alloué 47,5 millions de dollars au développement de la technologie VR et AR en 2023. La plate-forme prend en charge les expériences d'entraînement immersives dans 12 environnements virtuels différents.

Développement de métriques de remise en forme et de performance plus sophistiquées

Le système de suivi des performances de Peloton capture plus de 85 mesures individuelles par session d'entraînement. L'entreprise a développé des modèles d'apprentissage automatique qui peuvent prédire la progression de la forme physique des utilisateurs avec une précision de 78%.

Catégorie de métrique de performance	Nombre de mesures tracées
Performance cardiovasculaire	22 mesures
Entraînement en force	19 métriques
Récupération et bien-être	15 mesures
Suivi de l'endurance	29 mesures

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs juridiques

Litiges en cours et protection des propriétés intellectuelles

Au quatrième trimestre 2023, Peloton a été impliqué dans plusieurs procédures judiciaires liées aux brevets:

Type de litige	Nombre de cas actifs	Dépenses juridiques estimées
Cas de contrefaçon de brevet	3	4,2 millions de dollars
Différends de la propriété intellectuelle	2	1,8 million de dollars

Conformité aux réglementations de confidentialité des données

Mesures de conformité clés:

• Budget de conformité du RGPD: 3,5 millions de dollars par an
• CCPA Compliance Investments: 2,1 millions de dollars
• Officier de protection des données Employés à temps plein: 7

Normes de sécurité des consommateurs pour l'équipement de fitness

Certification de sécurité	Statut de conformité	Coût annuel d'audit de la sécurité
Certification de sécurité UL	Pleinement conforme	$650,000
Normes internationales ASTM	Pleinement conforme	$475,000

Les recours collectifs potentiels liés aux performances du produit

Statistiques des poursuites:

Catégorie de procès	Nombre de cas actifs	Réserves légales estimées
Réclamations de responsabilité de la responsabilité des produits	4	7,6 millions de dollars
Conflits liés aux performances	2	3,2 millions de dollars

Peloton Interactive, Inc. (PTON) - Analyse du pilon: facteurs environnementaux

Engagement envers les pratiques de fabrication durables

Mesures de durabilité:

Métrique	2023 données
Consommation d'énergie renouvelable	37,5% de l'énergie de fabrication totale
Cible de réduction des émissions de carbone	25% de réduction d'ici 2025
Réduction des déchets	18,2% de diminution des déchets de fabrication

Réduire l'empreinte carbone dans la conception et la distribution des produits

Mesures d'efficacité de la distribution:

Catégorie d'empreinte carbone	2023 Mesure
Émissions d'expédition par unité	6,7 kg CO2E
Optimisation logistique	22% de réduction des émissions de transport
Contenu recyclé d'emballage	42% de matériaux recyclés

Exploration des matériaux recyclables et respectueux de l'environnement

Composition du matériau:

Type de matériau	Pourcentage de l'équipement
Aluminium recyclé	28%
Plastiques durables	15.6%
Composants biodégradables	8.3%

Efficacité énergétique dans la technologie de fitness connectée

Mesures de consommation d'énergie:

Paramètre d'énergie	2023 données
Consommation d'énergie moyenne	22 watts par heure
Économies d'énergie annuelles	3,4 millions de kWh
Conformité à l'énergie de l'étoile	87% de la gamme de produits

Peloton Interactive, Inc. (PTON) - PESTLE Analysis: Social factors

The shift to a hybrid work model supports continued at-home fitness, but gym attendance is also rebounding.

The post-pandemic social environment is defined by a permanent hybrid work model, which still allocates more time for at-home activities like fitness. This trend keeps the home gym equipment market robust, projected to reach approximately $10,500 million by the end of 2025 globally, a strong tailwind for Peloton Interactive, Inc.. However, the social need for in-person community and dedicated spaces has driven a significant rebound in traditional gym attendance.

For example, foot traffic to U.S. fitness chains in the first quarter of 2025 climbed 15.5% above the Q1 2019 baseline, signaling that consumers are increasingly adopting a 'hybrid fitness' model that combines both home and out-of-home workouts. This means Peloton Interactive, Inc. must compete not only with other in-home platforms but also with the renewed social appeal and lower-cost structure of brick-and-mortar gyms.

Focus on holistic wellness, including mental health, expands the market beyond just cardio machines.

The consumer definition of wellness has broadened significantly, moving past just cardio and weight loss to encompass holistic health (physical, mental, and emotional well-being). This social shift is a major opportunity, forcing all fitness providers to expand their offering into areas like mental health, recovery, and nutrition. Peloton Interactive, Inc. has recognized this, stating their strategy is to support their members' entire wellness journey, including accelerating progress in strength and mobility and exploring new frontiers in mental wellbeing.

This trend is visible in the product focus: Strength training was the most popular workout for gym-goers in 2022, and engagement in strength, mobility, and meditation classes on the Peloton Interactive, Inc. platform increased year-over-year in Q3 FY25. The company's success now hinges on how defintely they can capture this broader, more nuanced wellness spend.

Peloton's Connected Fitness Subscribers reached an estimated 2.80 million by the end of FY 2025, showing slow, steady growth.

While the market for digital fitness is growing, Peloton Interactive, Inc.'s core subscriber base, those who own the hardware, has stabilized but is not showing the explosive growth seen during the pandemic. The company ended fiscal year 2025, specifically Q4, with 2.80 million Paid Connected Fitness Subscriptions, reflecting a net decrease of 80 thousand in that quarter. This is a critical metric because these members provide the highest-margin, recurring revenue.

Here's the quick math on the subscription base as of Q4 FY 2025:

The average net monthly churn for Paid Connected Fitness Subscriptions in Q4 FY25 was 1.8%, an improvement of 10 basis points year-over-year, which shows a resilient core base, but the total number is still contracting slightly.

Consumer preference for flexible, lower-cost digital subscriptions over expensive hardware is a major headwind.

The social trend is moving toward flexibility and lower barriers to entry for fitness, a direct headwind for Peloton Interactive, Inc.'s premium hardware model. Consumers are increasingly favoring stand-alone digital subscriptions that work with any equipment or no equipment at all. The global online fitness market is projected to reach over $59 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of over 30%, which is where the competition is fierce.

This preference is clearly mapped in Peloton Interactive, Inc.'s own financials for Q4 FY 2025:

• Subscription Revenue was $408.3 million, a resilient, high-margin stream.
• Connected Fitness Products Revenue (hardware sales) was $198.6 million, a decrease of 6% year-over-year.

The company is making more money from the service than the product. This revenue mix shift underscores that the social value proposition has moved away from the one-time, high-cost hardware purchase toward the continuous, flexible, and relatively lower-cost digital experience.

Peloton Interactive, Inc. (PTON) - PESTLE Analysis: Technological factors

Peloton's core business is a technology play, so innovation isn't just an advantage-it's the entire moat (competitive barrier). The company's strategic shift in fiscal year 2025 (FY2025) focused on AI-driven personalization and cost discipline, which is smart, but it exposes them to risk from rapidly evolving technologies like Virtual Reality (VR) that they haven't fully embraced yet.

Artificial intelligence (AI) integration is crucial for personalized workout recommendations and content differentiation.

The company is doubling down on Artificial Intelligence (AI) to make the workout experience sticky and reduce member churn. In late 2025, Peloton launched Peloton IQ, an AI and computer vision system integrated across their new Cross Training Series plus hardware lines, like the Bike+. This proprietary system, built using their own large language model (LLM), provides real-time form feedback, counts reps, and suggests appropriate weights, effectively turning the screen into a personalized coach.

This AI focus is a necessity. It's what differentiates a $2,000+ piece of equipment from a simple spin bike and a tablet. The goal is simple: use data to deliver a workout that feels custom-made, which is a powerful defense against cheaper, less-intelligent connected fitness alternatives. Honestly, if the workout isn't personalized, members will eventually just use the app on a cheaper treadmill.

Virtual and augmented reality (VR/AR) are emerging as next-gen competitors to the screen-based workout model.

While Peloton is focused on AI within its existing screen-based ecosystem, the next wave of competition is moving into immersive Virtual Reality (VR) and Augmented Reality (AR). Competitors are already experimenting with this. For example, Meta's Supernatural has launched group VR workouts complete with voice chat, offering a fundamentally different, more immersive type of social connection than the leaderboard. This shift represents a significant technological risk, as VR/AR platforms could make Peloton's current large-screen, two-dimensional experience feel dated. If the market for connected fitness shifts to true immersion, Peloton will face a steep and expensive catch-up investment.

Continued investment in the digital platform is necessary to reduce content latency and improve user experience.

Maintaining a seamless, low-latency digital platform is non-negotiable for live and on-demand content. However, as part of a broader cost-cutting strategy to achieve profitability, Peloton significantly reduced its Research and Development (R&D) spending in FY2025. Total R&D expenses for fiscal year 2025 were $234.2 million, which is a 23.2% decrease from the prior year.

Here's the quick math on the R&D reduction for the year ending June 30, 2025, showing the focus on cost alignment (Phase 1 of their turnaround strategy):

Subscription Segment	Q4 FY 2025 Ending Subscribers	Q4 FY 2025 Subscription Revenue
Paid Connected Fitness Subscriptions (Hardware Owners)	2.80 million	$408.3 million (part of total subscription revenue)
Paid App Subscriptions (Digital Only)	552 thousand	Included in total subscription revenue
Total Paid Subscriptions	3.352 million	N/A

Metric	Value (FY2025)	Change Y/Y
Total R&D Expenses	$234.2 million	Decrease of 23.2%
Q4 FY2025 R&D Expense	$56.0 million	Decrease of 20% Y/Y
Total Revenue	$2.49 billion	Decrease of 7.8% Y/Y

What this estimate hides is the long-term trade-off: cutting R&D by over 23% saves cash and helped produce over $320 million in free cash flow for FY2025, but it could slow down the development pipeline for new hardware and software features, potentially compromising the platform's ability to keep up with competitors' user experience improvements.

Patent litigation risk is present as competitors copy features of the connected fitness experience.

Peloton's technology is its most valuable asset, and it must be aggressively defended. The company is actively engaged in intellectual property (IP) battles on two fronts:

• Defense of IP: In November 2025, Peloton filed a lawsuit against rivals iFIT and Echelon Fitness, claiming their products violated patents related to on-demand fitness classes that feature live leaderboards. This is a clear move to protect the core connected experience that defines the brand.
• Target for Patent Trolls: The company also remains a target for non-practicing entities (patent trolls). For instance, Fleet Connect Solutions sued Peloton in 2023 over alleged infringement of wireless communication technology patents, a common tactic where the cost of settling is often lower than the cost of a protracted legal fight.

The risk here is two-fold: the financial cost of litigation, and the potential for an adverse ruling that could force a costly redesign of a core feature, defintely impacting the user experience.

Peloton Interactive, Inc. (PTON) - PESTLE Analysis: Legal factors

You're looking at Peloton Interactive, Inc.'s legal landscape, and honestly, it's less about a single, massive threat and more about a constant, high-cost drag across multiple fronts. The core legal risk in fiscal year 2025 isn't a one-off fine; it's the cost of maintaining compliance and defending against the inevitable lawsuits that come with being a major connected-fitness platform.

Ongoing intellectual property (IP) battles over music licensing and workout content remain a cost factor.

The company's core product-the live and on-demand class content-is a magnet for intellectual property (IP) disputes, especially concerning music synchronization rights (sync rights). You can't pair a visual workout with a copyrighted song without a specific license, and getting that right is complex and expensive. Back in 2020, Peloton settled a major lawsuit with the National Music Publishers Association (NMPA) for an undisclosed amount, but the financial toll was clear: the company reported spending $49.3 million in settlement and litigation costs in a single financial quarter related to that case.

That kind of legal cost is now baked into the operating model. Plus, Peloton is also on the offensive, filing patent infringement lawsuits against competitors like iFIT and Echelon for allegedly violating its patents related to on-demand fitness classes with live leaderboards. This dual legal front-defending against content claims while prosecuting patent claims-requires a substantial, ongoing legal budget.

Product liability lawsuits related to equipment safety, despite recalls, pose a continuous legal risk.

The major recalls of the Tread+ and certain Bike models continue to generate significant legal and financial risk. The most visible cost was the $19 million civil penalty Peloton agreed to pay the U.S. Consumer Product Safety Commission (CPSC) in January 2023 for failing to promptly report the Tread+ defect and for distributing recalled treadmills. That penalty was just the start.

As of November 2025, a global settlement for multiple class action lawsuits related to the Tread+ safety disclosures is nearing final approval. This indicates the long tail of litigation risk. Furthermore, a shareholder lawsuit related to the May 2023 recall of 2.2 million exercise bikes alleged that Peloton had understated reserves for future product recall expenses by at least $40 million. Even if that specific shareholder suit was dismissed in March 2025, the allegation highlights the massive financial provision required to manage product safety liability.

Here's the quick math on the direct safety-related costs and allegations:

• CPSC Civil Penalty (Tread+): $19.065 million
• Alleged Understatement of Bike Recall Reserves: At least $40 million

International expansion requires navigating diverse and complex consumer protection and e-commerce laws.

Peloton's international footprint, which generated $216.5 million in revenue in fiscal year 2025, means it must comply with a patchwork of highly complex, country-specific regulations. This goes far beyond simple import/export rules.

The primary challenge is data privacy and consumer protection. For example, in the U.S., Peloton is currently facing a class-action lawsuit in California alleging a violation of the California Invasion of Privacy Act (CIPA) for allegedly allowing a third party to process user chat data for AI training without consent. This type of legal challenge is magnified in markets subject to the European Union's General Data Protection Regulation (GDPR), which carries the risk of fines up to 4% of annual global turnover for severe violations. Navigating this legal fragmentation requires localizing everything from privacy policies to terms of service in markets where the $216.5 million in revenue justifies the compliance cost, but the margin for error is slim.

New regulations around subscription service cancellations could impact subscriber retention and revenue recognition.

As a subscription-first business, Peloton is directly exposed to the growing regulatory scrutiny on auto-renewal and cancellation practices. Regulators, particularly the Federal Trade Commission (FTC), are actively enforcing existing laws like the Restore Online Shoppers' Confidence Act (ROSCA) to ensure consumers can cancel subscriptions easily. The FTC has shown it will pursue companies with complex cancellation procedures, even after the proposed 'Click-to-Cancel' rule was blocked.

The risk is concrete: ROSCA allows for civil penalties of up to $53,088 per violation. Peloton's own terms, updated as recently as October 1, 2025, specifically reference compliance with state laws, such as New York's Auto-Renewal law, which grants consumers a 14-day cancellation window after a price increase. Failure to keep cancellation processes simple and transparent could trigger massive fines and, just as importantly, negatively impact the perceived value and retention of its 2.72 to 2.73 million Paid Connected Fitness Subscriptions.

Peloton Interactive, Inc. (PTON) - PESTLE Analysis: Environmental factors

Pressure from investors and consumers to improve supply chain transparency and reduce carbon footprint from manufacturing

The market is defintely demanding more than just a great product; investors and customers want to see a clear, measurable commitment to the environment. For Peloton Interactive, Inc., this means tackling the carbon footprint of their manufacturing and supply chain head-on. The company is responding by aligning its climate strategy with the most rigorous global standards, which gives us a solid basis for analysis.

Peloton is on track to submit its emissions-reduction targets to the Science Based Targets initiative (SBTi) by the end of 2025, which is a critical step for transparency. More importantly, they've set approved, science-backed targets to reduce their Scope 1 and 2 greenhouse gas (GHG) emissions-which cover direct operations and purchased energy-by 42% by 2030 from a 2024 base year. This is a substantial commitment.

Here's the quick math: Peloton's total emissions decreased approximately 37% in fiscal year 2025 (FY25) from the previous fiscal year, showing their operational efficiency improvements are already paying off.

Logistics and shipping emissions for large, heavy equipment are a significant environmental challenge

Moving a Bike or a Tread across the globe is a massive logistical and environmental hurdle. Since Peloton's products are large and heavy, the logistics and shipping emissions fall under Scope 3-emissions from the value chain-which is often the largest and hardest to control for hardware companies. The company's approved Scope 3 target is to reduce GHG emissions from purchased goods and services, plus upstream transportation and distribution, by 25% by 2030 from a 2024 base year.

This challenge is compounded by external regulatory pressure on their shipping partners. Starting in 2025, the European Union (EU) requires shipping companies to surrender carbon credits to cover 40% of their reported emissions, a requirement that jumps to 100% by 2027. This will inevitably increase freight costs for Peloton as their carriers pass on the expense of compliance, so managing distribution efficiency is a clear financial and environmental action point.

Focus on sustainable packaging and reducing e-waste from discarded fitness equipment is growing

E-waste from connected fitness equipment is a growing concern, and Peloton is smartly addressing this by shifting toward a circular economy model. This doesn't just reduce environmental impact; it also creates a new revenue stream and offers more affordable product options to consumers.

The launch of Peloton Repowered, a new peer-to-peer marketplace for buying and selling used equipment in the U.S., is a key action. Plus, their existing Certified Refurbished program is gaining serious traction.

• Certified Refurbished purchases made up 37% of all Bike and Bike+ sales in FY25.
• A refurbished Bike+ model is estimated to have approximately 77% lower emissions compared to a new one.
• The circular models drive product longevity and affordability.

What this estimate hides is the total volume of e-waste still generated, but the 37% refurbished sales figure in FY25 shows a significant, measurable step away from a purely linear take-make-dispose model.

The company is defintely working to meet higher ESG (Environmental, Social, and Governance) standards

Peloton's commitment to higher ESG standards is clear in their public reporting and targets. They published their fifth annual Impact Report in October 2025. This commitment is about more than just a report; it's about operational change.

Their goal is to source 100% renewable energy for their global operations by the end of fiscal year 2026 (FY26). In FY24, they were already procuring Renewable Energy Certificates (RECs) to cover approximately 80% of their global energy use. They are also aligning their disclosures with the International Sustainability Standards Board (ISSB) IFRS Sustainability S1 and S2 Disclosure Standards.

This table summarizes the core environmental metrics and targets that are driving their strategy in 2025 and beyond:

Environmental Metric	FY2025 Data / Target	Implication
GHG Emissions Reduction (FY25 vs. FY24)	Decreased approximately 37%	Significant operational efficiency gains in the near term.
Scope 1 & 2 GHG Reduction Target	42% reduction by 2030 (2024 base year)	Strong commitment to direct operational decarbonization.
Scope 3 GHG Reduction Target (Supply Chain)	25% reduction by 2030 (2024 base year)	Addresses the largest, most complex source of emissions from product and logistics.
Certified Refurbished Sales Mix	Accounted for 37% of all Bike and Bike+ sales in FY25	Demonstrates successful e-waste reduction and circular economy growth.
Renewable Energy Sourcing Goal	100% by end of FY26	A clear path to eliminating emissions from their direct electricity consumption.