VeriSign, Inc. (VRSN): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage complexe de la sécurité numérique et de la gestion du domaine, VeriSign, Inc. (VRSN) apparaît comme une force pivot, tissant des réseaux complexes d'infrastructure Internet et des solutions de cybersécurité. Grâce à son modèle commercial multiforme, la société transforme les vulnérabilités numériques en écosystèmes fortifiés, offrant aux entreprises et aux institutions un bouclier robuste contre les menaces en ligne tout en permettant simultanément des services d'enregistrement et d'authentification de domaine transparent. Des institutions gouvernementales aux sociétés mondiales, l'approche stratégique de Verisign redéfinit la façon dont les organisations protègent et optimisent leur présence numérique dans un monde de plus en plus interconnecté.

VeriSign, Inc. (VRSN) - Modèle commercial: partenariats clés

Opérateurs du registre des noms de domaine

VeriSign gère le registre faisant autorité des domaines de niveau supérieur .com et .NET (TLDS). Les données clés du partenariat comprennent:

Partenaire	Détails du partenariat	Volume de transaction annuel
ICANN	Coordination mondiale du nom de domaine	159,3 millions de domaines .com enregistrés (T4 2023)
Internet Corporation pour les noms et numéros assignés	Contrat d'opérateur de registre	Revenus de services de noms de domaine de 850 millions de dollars (2023)

Sociétés de sécurité Internet

Les partenariats stratégiques de cybersécurité comprennent:

• CloudFlare: intégration de sécurité DNS
• Akamai Technologies: collaboration de protection DDOS
• Cisco Systems: Network Security Solutions

Fournisseurs de services cloud

Fournisseur de cloud	Portée du partenariat	Valeur de collaboration annuelle
Services Web Amazon	DNS et intégration des services de sécurité	127,4 millions de dollars de revenus de service conjoint
Microsoft Azure	Sécurité des infrastructures cloud	93,6 millions de dollars de services collaboratifs

Autorités du certificat SSL

VeriSign collabore avec plusieurs fournisseurs de certificats SSL:

• DIGICER: Gestion des certificats d'entreprise
• GlobalSign: Certificats de validation prolongés
• LEGUST: Solutions SSL multi-domaines

Fournisseurs de logiciels de cybersécurité

Fournisseur	Focus de partenariat	Revenus de partenariat annuel
Cowsterrike	Intégration de l'intelligence des menaces	42,3 millions de dollars de services collaboratifs
Réseaux palo alto	Développement de l'écosystème de sécurité	58,7 millions de dollars solutions conjointes

VeriSign, Inc. (VRSN) - Modèle d'entreprise: Activités clés

Services d'enregistrement de nom de domaine

VeriSign gère environ 158,3 millions d'immatriculation des noms de domaine au quatrième trimestre 2023. La société exploite des domaines de niveau supérieur .com et .NET, traitant plus de 197 millions de requêtes de nom de domaine par seconde.

Type de domaine	Inscriptions totales	Taux de croissance annuel
Domaines .com	137,6 millions	4.3%
Domaines .NET	13,4 millions	1.2%

Gestion du certificat SSL

VeriSign fournit des services de certificat numérique avec un volume annuel d'environ 750 000 certificats SSL émis dans le monde.

Sécurité des infrastructures Internet

La société exploite 2 des 13 serveurs racine Global DNS, gérant les protocoles critiques de sécurité des infrastructures Internet.

• Couverture de fonctionnement du serveur racine: 15,4% de l'infrastructure Global DNS
• Transactions de sécurité quotidiennes: plus de 500 millions
• Taux d'atténuation des menaces de cybersécurité mondiale: 99,98%

Solutions d'authentification numérique

Verisign traite environ 3,2 milliards de transactions d'authentification numérique chaque année sur les plateformes financières et technologiques mondiales.

Opérations de serveur racine DNS

VeriSign gère l'infrastructure critique de routage Internet avec une disponibilité de 99,999% et traite 197 millions de requêtes de nom de domaine par seconde.

Métrique opérationnelle	Statistique de performance
Time de disponibilité du serveur	99.999%
Volume quotidien	17 milliards
Temps de réponse mondial	15 millisecondes

VeriSign, Inc. (VRSN) - Modèle d'entreprise: Ressources clés

Base de données de noms de domaine étendue

Verisign gère plus de 169 millions d'immeubles de noms de domaine au quatrième trimestre 2023. La société maintient Serveurs de zone racinaire pour .com et .NET Domains de niveau supérieur.

Catégorie de domaine	Inscriptions totales
Domaines .com	144,3 millions
Domaines .NET	24,7 millions

Infrastructure de cybersécurité avancée

VeriSign exploite un Infrastructure de sécurité mondiale avec plusieurs centres de données redondants.

• 99,999% de disponibilité des infrastructures DNS
• Capacités de surveillance des menaces en temps réel
• Services d'atténuation DDOS

Plateformes technologiques propriétaires

Les plateformes technologiques de VeriSign comprennent:

Plate-forme	Capacités
Architecture de dénomination distribuée	Résolution de domaine haute performance
Idéfense Security Intelligence	Plateforme d'intelligence cyber-menace

Réseau mondial de centres de données

Verisign maintient plusieurs centres de données géographiquement distribués.

• 7 Emplacements du centre de données mondial primaire
• Infrastructure de réseau redondante
• Surveillance opérationnelle 24/7

Propriété intellectuelle et brevets

Depuis 2023, Verisign tient:

Catégorie IP	Compte total
Brevets actifs	87
Demandes de brevet en instance	42

VeriSign, Inc. (VRSN) - Modèle d'entreprise: propositions de valeur

Services de noms de domaine sécurisés et fiables

VeriSign gère 159,3 millions d'immeubles de noms de domaine au T2 2023. Les revenus annuels d'enregistrement du domaine ont atteint 1,27 milliard de dollars en 2023.

Type de domaine	Inscriptions totales	Part de marché
Domaines .com	137,6 millions	39.2%
Domaines .NET	21,7 millions	6.2%

Solutions complètes de sécurité Internet

Verisign fournit Services de certificat SSL / TLS Protéger plus de 2,3 millions de sites Web dans le monde. Les revenus des services de cybersécurité ont généré 453 millions de dollars en 2023.

• Émission de certificats numériques: 1,8 million de certificats annuels
• Prix ​​moyen du certificat SSL: 249 $ par an
• Couverture de la solution de sécurité de l'entreprise: 78% des entreprises du Fortune 500

Vérification de l'identité numérique de confiance

VeriSign a traité 4,2 milliards de transactions de vérification d'identité numérique en 2023, avec un taux de précision de 99,99%. Les revenus des services de vérification de l'identité ont atteint 312 millions de dollars.

Gestion robuste des infrastructures DNS

VeriSign gère 13 des 13 serveurs de noms racinaires globaux, gérant quotidiennement 1,5 billion de requêtes DNS. Revenus de gestion des infrastructures DNS: 276 millions de dollars en 2023.

Authentification numérique haute performance

Les services d'authentification numérique ont généré 218 millions de dollars de revenus, soutenant 3,6 millions de demandes d'authentification d'entreprise par heure avec une disponibilité de 99,997%.

Métrique d'authentification	Performance
Demandes d'authentification quotidiennes	86,4 millions
Taux de réussite de l'authentification	99.997%

VeriSign, Inc. (VRSN) - Modèle d'entreprise: relations avec les clients

Services de support au niveau de l'entreprise

VeriSign fournit une prise en charge dédiée au niveau de l'entreprise avec les métriques de service suivantes:

Niveau de support	Temps de réponse	Disponibilité	Couverture annuelle
Support d'entreprise premium	30 minutes	24/7/365	250 000 $ par contrat
Prise en charge de l'entreprise standard	4 heures	Heures de bureau	125 000 $ par contrat

Portails de gestion en ligne en libre-service

VeriSign propose des plateformes de gestion en ligne complètes avec les fonctionnalités suivantes:

• Tableau de bord de gestion du domaine en temps réel
• Système de surveillance du certificat SSL
• Capacités de renouvellement automatisées
• Outils de configuration de sécurité

Offres de consultation technique

Les services de consultation technique de Verisign comprennent:

Type de consultation	Taux horaire	Valeur du contrat annuel
Revue d'architecture de sécurité	450 $ / heure	$75,000
DNS Infrastructure Consulting	375 $ / heure	$60,000

Systèmes de support client automatisé

L'infrastructure de support automatisée de VeriSign comprend:

• Système de réponse au chatbot alimenté par AI
• Plateforme de résolution automatisée des billets
• Routage de support amélioré l'apprentissage

Partenariats stratégiques à long terme

VeriSign entretient des partenariats stratégiques avec les principaux clients de l'entreprise:

Catégorie de partenariat	Nombre de partenaires	Valeur de partenariat annuelle
Fortune 500 Enterprises	127	42,5 millions de dollars
Partenaires technologiques mondiaux	86	28,3 millions de dollars

VeriSign, Inc. (VRSN) - Modèle d'entreprise: canaux

Équipe de vente directe

VeriSign maintient une équipe de vente directe professionnelle ciblant les clients de niveau d'entreprise. En 2023, la société a employé environ 142 professionnels des ventes dévoués axés sur les services de cybersécurité et de noms de domaine.

Métrique du canal de vente	2023 données
Représentants totaux des ventes directes	142
Valeur du contrat d'entreprise moyen	$487,000
Génération de revenus de l'équipe de vente annuelle	68,3 millions de dollars

Plate-forme Web en ligne

La plate-forme numérique de VeriSign sert de canal de vente et de service critique.

• Trafic de site Web: 1,2 million de visiteurs mensuels uniques
• Transactions de service en ligne: 387 000 par trimestre
• Revenus de plate-forme numérique: 42,7 millions de dollars par an

Distribution du réseau partenaire

VeriSign collabore avec plusieurs partenaires technologiques et cybersécurité.

Catégorie de partenaire	Nombre de partenaires	Revenus de canaux annuels
Revendeurs technologiques	276	31,5 millions de dollars
Intégrateurs de cybersécurité	124	22,9 millions de dollars
Fournisseurs de services cloud	89	18,6 millions de dollars

Présentations de la conférence technologique

Verisign participe activement aux conférences de l'industrie pour générer des prospects et des services de présentation.

• Conférences assistées chaque année: 18
• Leads générés par conférence: 127
• Revenus de conférence: 14,2 millions de dollars

Stratégies de marketing numérique

VeriSign utilise des approches de marketing numérique complètes sur plusieurs canaux.

Canal de marketing numérique	2023 Métriques d'engagement	Taux de conversion
Marketing LinkedIn	92 000 abonnés	3.7%
Campagne Google Ads	2,1 millions d'impressions	2.9%
Campagnes par e-mail ciblées	487 000 destinataires	4.2%

VeriSign, Inc. (VRSN) - Modèle d'entreprise: segments de clientèle

Grandes entreprises d'entreprise

VeriSign sert 48,5% des sociétés Fortune 500 en tant que clients de nom de domaine et de sécurité. La valeur annuelle du contrat d'entreprise atteint en moyenne 1,2 million de dollars par client.

Métriques du segment d'entreprise	2024 données
Total des clients d'entreprise	1 247 sociétés
Valeur du contrat annuel moyen	$1,200,000
Revenus du segment	1,49 milliard de dollars

Institutions gouvernementales

Verisign fournit des services de cybersécurité et de gestion du domaine à 127 agences gouvernementales fédérales et étatiques.

• Contrats du ministère américain de la Défense: 87,3 millions de dollars
• Solutions de sécurité des agences fédérales: 43 contrats actifs
• Revenu annuel du segment du gouvernement: 214,6 millions de dollars

Petites et moyennes entreprises

Verisign prend en charge 82 500 petites et moyennes entreprises avec des services de domaine et de sécurité.

Caractéristiques du segment SMB	2024 statistiques
Clients totaux PMB	82 500 entreprises
Dépenses annuelles moyennes	3 700 $ par entreprise
Segment des revenus totaux	305,3 millions de dollars

Fournisseurs de services Internet

VeriSign collabore avec 673 fournisseurs mondiaux de services Internet pour les services d'enregistrement et de sécurité du domaine.

• Partenariats totaux des FAI: 673
• Couverture mondiale: 47 pays
• Revenus de segment ISP: 412,7 millions de dollars

Professionnels de la cybersécurité

VeriSign soutient 12 400 professionnels de la cybersécurité avec des solutions de sécurité spécialisées.

Segment professionnel de la cybersécurité	2024 données
Total utilisateurs professionnels	12,400
Coût de service annuel moyen	$8,900
Revenus du segment	110,4 millions de dollars

VeriSign, Inc. (VRSN) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

Coûts de maintenance des infrastructures technologiques annuelles pour VeriSign en 2023: 187,4 millions de dollars

Composant d'infrastructure	Coût annuel
Infrastructure réseau	82,6 millions de dollars
Maintenance du serveur	53,2 millions de dollars
Systèmes de cybersécurité	51,6 millions de dollars

Investissements de recherche et développement

Dépenses de R&D de Verisign en 2023: 129,7 millions de dollars

• Services de noms de domaine R&D: 67,3 millions de dollars
• Technologie de certificat numérique: 42,4 millions de dollars
• Recherche technologique émergente: 20 millions de dollars

Compensation des employés

Compensation totale des employés pour 2023: 214,6 millions de dollars

Catégorie des employés	Compensation moyenne
Leadership exécutif	4,2 millions de dollars
Personnel technique	$185,000
Personnel de soutien	$95,000

Frais de marketing et de vente

Total des dépenses de marketing et de vente en 2023: 93,5 millions de dollars

• Marketing numérique: 38,2 millions de dollars
• Opérations de l'équipe de vente: 35,7 millions de dollars
• Marketing de conférence et d'événements: 19,6 millions de dollars

Coûts opérationnels du centre de données

Dépenses opérationnelles du centre de données annuel pour 2023: 142,3 millions de dollars

Catégorie de coûts opérationnels	Montant
Puissance et énergie	47,6 millions de dollars
Systèmes de refroidissement	32,9 millions de dollars
Remplacement du matériel	61,8 millions de dollars

VeriSign, Inc. (VRSN) - Modèle d'entreprise: Strots de revenus

Frais d'enregistrement du nom de domaine

VeriSign a déclaré 1,3 milliard de dollars de revenus d'enregistrement de nom de domaine pour 2023. La société gère les domaines de niveau supérieur .com et .NET, facturant environ 9,59 $ par enregistrement de nom de domaine.

Type de domaine	Volume d'enregistrement annuel	Prix ​​moyen	Revenus totaux
Domaines .com	161,3 millions	$8.85	1,428 milliard de dollars
Domaines .NET	13,4 millions	$11.50	154,1 millions de dollars

Ventes de certificat SSL

Les ventes de certificats SSL ont généré 237,5 millions de dollars de revenus pour Verisign en 2023.

• Certificats SSL d'entreprise: 142,5 millions de dollars
• Certificats de validation prolongés: 65,3 millions de dollars
• Certificats validés dans le domaine: 29,7 millions de dollars

Abonnements de services de sécurité

Les abonnements au service de sécurité de Verisign ont atteint 412,6 millions de dollars en 2023.

Catégorie de service	Revenus d'abonnement annuel
Services DNS gérés	189,4 millions de dollars
Services de détection des menaces	133,2 millions de dollars
Protection DDOS	90 millions de dollars

Solutions d'authentification d'entreprise

Les solutions d'authentification d'entreprise ont généré 276,3 millions de dollars de revenus pour 2023.

• Services d'authentification multi-facteurs: 156,7 millions de dollars
• Plateformes de vérification d'identité: 87,6 millions de dollars
• Outils d'authentification de la cybersécurité: 32 millions de dollars

Packages de services de sécurité gérés

Les forfaits de services de sécurité gérés ont contribué 345,2 millions de dollars aux revenus de Verisign en 2023.

Type de package	Revenus annuels	Nombre de clients d'entreprise
Suite de sécurité complète	187,6 millions de dollars	2,340
Packages de sécurité à plusieurs niveaux	97,4 millions de dollars	1,675
Solutions d'entreprise personnalisées	60,2 millions de dollars	843

VeriSign, Inc. (VRSN) - Canvas Business Model: Value Propositions

Unparalleled security and stability for critical internet infrastructure is the core promise VeriSign, Inc. delivers. This is evidenced by the sheer scale and operational history of the infrastructure they manage. VeriSign, Inc. operates a globally distributed registry operation, made up of hundreds of technical sites spread across $\mathbf{60+}$ nations on six continents. This architecture processes an average of more than $\mathbf{450}$ billion DNS transactions each day.

You rely on this infrastructure for the fundamental ability to connect online. The company's commitment to research and development of this critical internet infrastructure helps it keep pace with the world's increasing reliance on web-based applications and internet-connected devices.

Guaranteed 100% resolution availability for .com and .net for 28 years is a historical metric that underpins this value proposition. VeriSign, Inc. invests continuously to build and innovate this infrastructure, which is the most technically sophisticated of its kind, and has delivered $\mathbf{100}$ percent Domain Name System (DNS) availability for .com for more than $\mathbf{28}$ years without interruption.

The scale of the managed domain base as of the end of the third quarter of 2025 demonstrates the trust placed in this stability:

Metric	Amount (End of Q3 2025)
Total .com and .net Domain Base	171.9 million names
.com Domain Base	159.4 million registrations
.net Domain Base	12.5 million registrations
New .com and .net Registrations (Q3 2025)	10.6 million
Preliminary Renewal Rate (.com and .net)	75.3%

This operational performance is supported by robust financial results, showing the business is healthy enough to sustain this level of investment. For the third quarter of 2025, VeriSign, Inc. reported revenue of $\mathbf{\$419}$ million and an operating income of $\mathbf{\$284}$ million, resulting in a net income of $\mathbf{\$213}$ million and diluted earnings per share of $\mathbf{\$2.27}$.

Exclusive, non-replicable registry operator for the world's most recognized TLDs is a structural advantage. VeriSign, Inc. operates the authoritative registry for the .com and .net top-level domains, which support the majority of global e-commerce. Furthermore, VeriSign, Inc. helps enable the internet by providing root zone maintainer services, operating $\mathbf{two}$ of the $\mathbf{13}$ global internet root servers.

The company manages these critical relationships through its extensive network:

• Manages relationships with approximately 3,000 ICANN-accredited registrars.
• Operates the registry for .com, .net, .name, and .cc domain names.
• The infrastructure is powered by purpose-built technology invented by VeriSign, Inc. technologists.

Enabling global e-commerce and internet navigation with defintely high reliability is the direct outcome of the above points. The .com domain is widely regarded as the standard for TLDs, and its registrations are processed via registrars accredited by ICANN. The continuous operation and investment ensure that billions of internet users maintain round-the-clock access to .com domain names and all the resources and services they support.

VeriSign, Inc. (VRSN) - Canvas Business Model: Customer Relationships

You're managing the core infrastructure of the internet, so your customer relationships are necessarily stratified. You deal with a massive, automated base of end-users indirectly, while maintaining very high-touch, contractual relationships with the channel partners and regulators who sit between you and the public.

Automated, transactional service for domain registration and renewal processing

The vast majority of VeriSign, Inc. (VRSN)'s customer interaction is purely transactional and automated. This is the high-volume, low-touch engine of the business. You are processing billions of requests daily to keep the internet running smoothly for the end-user.

The sheer scale of this automated service is best seen in the transaction volume. VeriSign, Inc. (VRSN) processes an average of more than 450 billion DNS transactions each day. This infrastructure supports more than half of the world's DNS hosts relying on the .com and .net infrastructure. The core relationship here is one of reliability and speed, not personal service.

Renewal processing is a critical, automated touchpoint that directly impacts revenue. For the core .com and .net TLDs, the renewal rate in the third quarter of 2025 reached 75.3%, a notable increase from 72.2% a year prior. This suggests the automated systems are effectively retaining customers. The total domain name base across all TLDs managed by VeriSign, Inc. (VRSN) stood at 378.5 million at the end of Q3 2025.

Dedicated account management and support for key registrar partners

While the end-user experience is automated, the relationship with the channel-the registrars-is anything but. VeriSign, Inc. (VRSN) manages relationships with approximately 3,000 ICANN-accredited registrars. These partners are the direct customers for your registry services, and the relationship is tiered based on volume and strategic importance.

For top-volume partners, the relationship shifts to dedicated account management and priority support. This is where the high-touch element comes in, ensuring the key players who drive millions of daily registry transactions have tailored solutions. Here's a quick look at the scale of the core TLDs these partners manage:

Metric	Value (End of Q3 2025)	Year-over-Year Change
Total .com and .net Registrations	171.9 million	Growth reported
New .com and .net Registrations (Q3 2025)	10.6 million	Implied growth driver
Wholesale .com Price (2025/2026)	$10.26	Contractually set

What this estimate hides is the complexity of managing pricing tiers and service level agreements (SLAs) that accompany dedicated support. If onboarding a new registrar takes longer than expected, churn risk rises defintely.

Contractual and regulatory relationship with governing bodies (ICANN, DoC)

This is the foundational relationship that underpins the entire business model. VeriSign, Inc. (VRSN)'s authority to operate the .com registry stems directly from its agreements with ICANN (Internet Corporation for Assigned Names and Numbers).

The company recently secured a six-year contract extension with ICANN to operate the .com TLD. This agreement dictates key operational and financial terms. For instance, the wholesale price for .com domains is set to remain at $10.26 in 2025 and 2026. However, the contract allows for price increases of up to 7% annually in the last four years of the renewal term, potentially pushing the wholesale price to $13.42 by the term's conclusion.

The relationship also involves significant compliance obligations. The new .COM Registry Agreement incorporates requirements for DNS Abuse mitigation-covering malware, botnets, phishing, and spam-and mandates providing registration data over the Registration Data Access Protocol (RDAP), replacing the older WHOIS protocol. Furthermore, the Root Zone Maintainer Service Agreement (RZMA) with ICANN, which covers publishing the root zone file, was renewed in October 2024 and runs until October 20, 2032.

Historically, the relationship with the Department of Commerce (DoC) was central via the Cooperative Agreement, but post-2016 IANA Transition, the DoC released VeriSign, Inc. (VRSN) from root zone operation responsibilities, leaving the primary contractual focus on the .com registry function with ICANN.

High-volume, low-touch interaction with the channel

This point summarizes the bulk of the daily operational interactions. While key partners get dedicated managers, the vast majority of the 3,000 registrars interact primarily through automated APIs and established protocols. The focus is on seamless, high-throughput processing rather than consultative sales.

The low-touch nature is necessary given the volume. You need systems that just work, day in and day out, across six continents where VeriSign, Inc. (VRSN) operates its globally distributed registry. The key metrics here reflect the efficiency of this automated channel interaction:

• Total domain name registrations at end of Q1 2025: 368.4 million.
• .com domain registrations alone at end of Q2 2025: 157.9 million.
• Q2 2025 new domain registrations surged to 10.4 million.
• Q2 2025 renewal rate was 75.5%.

The company also invests in complementary services and tools to help registrars find and register more domain names their customers value, which is a form of low-touch enablement.

VeriSign, Inc. (VRSN) - Canvas Business Model: Channels

You're looking at how VeriSign, Inc. (VRSN) gets its core product-the registry services for .com and .net-out to the world. Honestly, it's a very focused approach, relying almost entirely on a specific set of partners.

Accredited Domain Name Registrars (primary and sole distribution channel)

The accredited domain name registrars are the gatekeepers; they are the only way for the public to buy a .com or .net domain name. VeriSign, Inc. doesn't sell directly to end-users for these TLDs (Top-Level Domains). This channel strategy means VeriSign, Inc.'s success is tied directly to the sales and marketing efforts of these partners. For instance, looking at the June 2025 data, the top registrar, GoDaddy.com, processed 654,523 new registrations, while Namecheap Inc. followed with 439,342 new registrations that month. This shows the concentration of distribution power.

The overall health of this channel is reflected in the total domain name base managed by VeriSign, Inc. As of the end of the third quarter of 2025, the total domain name base for .com and .net stood at 171.9 million registrations. The company expects the full-year 2025 domain name base change to be between positive 1.2% and positive 2%.

Here's a snapshot of the scale within the primary channel as of mid-2025:

Metric	Value (June 2025)	Value (Q3 2025 End)
Total .com and .net Domain Base	N/A	171.9 million registrations
New .com Registrations (Monthly) - Top Registrar	654,523 (GoDaddy.com)	N/A
Total .com Domains Under Management - Top Registrar	52,796,957 (GoDaddy)	N/A
Q2 2025 Renewal Rate	75.5%	N/A
Q3 2025 Net Domain Increase	N/A	1.45 million

The revenue generated through this channel supports the overall financial picture. VeriSign, Inc.'s revenue for the twelve months ending September 30, 2025, was $1.627B. For the third quarter of 2025 specifically, revenue hit $419 million.

Direct Registry Access Protocol (EPP) for registrar system integration

System integration with the registrars happens via the Extensible Provisioning Protocol (EPP). This is the standard protocol for provisioning domain names between the registry and the registrar applications. VeriSign, Inc. implements the entire EPP standard and provides tools to help partners connect efficiently.

• VeriSign, Inc. offers EPP Software Development Kits (SDKs) in Java and C++.
• The protocol uses XML features that allow for extensions, which VeriSign, Inc. documents in the Internet Assigned Numbers Authority's (IANA) EPP Extension Registry.
• The company also supports the Registration Data Access Protocol (RDAP) for lookups, with specific Bootstrap Service URLs for .com (https://rdap.verisign.com/com/v1/) and .net (https://rdap.verisign.com/net/v1/).

This technical layer is crucial; common protocol interfaces reduce registrar implementation costs, helping them bring new services to market faster for multiple TLDs.

Corporate website for security services and investor relations

While the primary channel is the registrars, the corporate website serves distinct functions for stakeholders and for contextualizing the security aspect of their business.

For investors, the corporate website is the source for official disclosures. For example, the site provides access to Investor Relations reports and publications. The company confirmed a quarterly cash dividend of $0.77 per share, payable on November 25, 2025, following a Board approval on October 21, 2025. Furthermore, the company repurchased 0.8 million shares for $215 million during the third quarter of 2025.

The security aspect is inherent to their role as a critical internet infrastructure provider. The company's operational focus includes managing root servers and performing Root Zone Maintainer functions. The full-year 2025 revenue guidance is set between $1.645 billion and $1.655 billion.

The website structure supports these audiences:

• Investor Relations reports and publications are available.
• The company provides support resources, including the Verisign Customer Center.
• The site hosts news, including news releases and blog content.

VeriSign, Inc. (VRSN) - Canvas Business Model: Customer Segments

You're looking at the core groups VeriSign, Inc. serves to maintain its position as a critical internet infrastructure provider. Honestly, the customer base is neatly divided between the direct service buyers and the ultimate end-users whose activity underpins the entire revenue model.

Global Domain Name Registrars (direct customers who pay the wholesale fee)

These are the essential channel partners, the companies like GoDaddy or Squarespace that you interact with to get a domain name. VeriSign, Inc. operates as a wholesaler to this segment, charging a fixed fee for the registration and maintenance of the authoritative records for the .com and .net Top-Level Domains (TLDs).

The wholesale price for a .com domain name registration was fixed at $10.26 for 2025 and 2026, following the last contractually allowed price increase in September 2024. These registrars are responsible for the registration and renewal of the 171.9 million combined .com and .net domains as of the end of the third quarter of 2025. The financial performance tied to this segment was evident in the Q3 2025 results, where VeriSign, Inc. reported revenue of $419 million.

Here's a quick look at the scale of the service provided to this customer group:

Metric	Value (as of Q3 2025)
Total .com and .net Registrations	171.9 million
Wholesale .com Price (2025/2026)	$10.26 per year
New .com and .net Registrations Processed (Q3 2025)	10.6 million
Q3 2025 Revenue	$419 million

Businesses and individuals worldwide who own .com and .net domains

This is the massive, end-user base that drives the demand for the wholesale service. While VeriSign, Inc. doesn't bill them directly, their continued registration and renewal activity is the lifeblood of the business. The stability of this segment is what makes the asset class attractive to investors.

As of September 30, 2025, the total number of domain name registrations across all TLDs was 378.5 million. The core focus, the .com and .net TLDs, accounted for 171.9 million of that total. To be fair, the .com base alone stood at 159.4 million registrations, while .net held 12.5 million.

The commitment of these end-users is measured by renewal rates. The final .com and .net renewal rate for the second quarter of 2025 was 75.5 percent. This segment is global, with positive growth trends seen across all regions, particularly in the U.S. and EMEA during Q3 2025.

• .com Domain Base (Q3 2025): 159.4 million registrations.
• .net Domain Base (Q3 2025): 12.5 million registrations.
• Total Domain Name Registrations (All TLDs, Q3 2025): 378.5 million.
• Year-over-year growth in total registrations (Q3 2025): 4.5 percent.

Governments and educational institutions using .gov and .edu TLDs

VeriSign, Inc. manages the technical infrastructure for various TLDs, including those serving specific institutional sectors. While the search results did not isolate the exact number of .gov or .edu domains, they do provide context on the broader category of Country-Code TLDs (ccTLDs), which often includes these government and educational domains.

As of the end of the third quarter of 2025, total country-code TLD (ccTLD) domain name registrations reached 144.8 million. This segment, along with the core .com/.net, contributes to the overall stability that VeriSign, Inc. provides to the global Domain Name System (DNS), processing over 400 billion transactions daily. The company's focus on security and stability is a key value proposition for these high-trust entities.

Institutional investors seeking stable, high-margin infrastructure assets

This customer segment views VeriSign, Inc. not as a technology company, but as a provider of a near-monopolistic, essential utility with predictable, contractually-backed pricing power. The high profitability validates this view.

The gross margin for VeriSign, Inc. was reported at 87.97% as of early 2025. Financially, for the third quarter of 2025, the company posted an operating income of $284 million on revenue of $419 million, resulting in a net income of $213 million. The full-year 2025 revenue expectation was set between $1.652 billion to $1.657 billion. Furthermore, the commitment to shareholders, a key attraction for this segment, is shown by Berkshire Hathaway owning a 14% stake in the company as of a recent filing. The company also declared a cash dividend of $0.77 per share for the third quarter of 2025.

The financial health supporting this segment includes:

• Q3 2025 Diluted Earnings Per Share (EPS): $2.27.
• Cash flow from operations (Q3 2025): $308 million.
• Cash, cash equivalents and marketable securities (End of Q3 2025): $618 million.

Finance: draft 13-week cash view by Friday.

VeriSign, Inc. (VRSN) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep the global DNS running smoothly for VeriSign, Inc. (VRSN). The structure here is heavily weighted toward maintaining a massive, always-on global infrastructure.

The nature of operating and securing the global DNS infrastructure means a substantial portion of costs are predominantly fixed, regardless of minor fluctuations in domain registrations. These are the costs of keeping the lights on and the network resilient against threats.

For the third quarter of 2025, the reported operating expense totaled $135 million. This figure was higher than the prior quarter's $129 million and the third quarter of 2024's $121 million. This increase was explicitly attributed to higher incentive compensation and legal costs.

Here's a breakdown of the costs reported for Q3 2025, showing where that expense base sits:

Cost Category (Q3 2025)	Amount (Millions USD)
Cost of Revenues	$48.8
Research and Development	$25.4
Selling, General and Administrative	$60.6
Total Costs and Expenses (Reported Sum)	$134.8

The company's overall financial guidance for the full fiscal year 2025 reflects this cost base, with operating income guidance set between $1.119 billion and $1.124 billion.

Capital investment required to run this infrastructure is relatively low compared to the operating burn. VeriSign, Inc. reaffirmed its forecast for capital expenditures for the full fiscal year 2025 to fall between $25 million and $35 million.

The cost structure includes specific, non-negotiable commitments related to regulatory and compliance overhead. These are significant legal and regulatory compliance costs that are essential for maintaining the .com and .net registries.

Key fixed or contractual cost elements include:

• Annual payments to ICANN through 2025 to support DNS security and stability, set at $4.0 million annually.
• The need to invest in new technologies to mitigate DDoS attacks, which drives up operational expenses.
• The cost of operating two of the 13 global internet root servers, a core fixed responsibility.

For context on the scale, Q3 2025 revenue was $419 million, and the company reported an operating income of $284 million for that same quarter.

VeriSign, Inc. (VRSN) - Canvas Business Model: Revenue Streams

You're looking at the core of VeriSign, Inc.'s (VRSN) financial engine, which is overwhelmingly concentrated in domain name services. Honestly, it's a high-margin business built on essential internet infrastructure.

The primary revenue driver comes from domain name registration and renewal fees for .com and .net TLDs (Top-Level Domains). This is where the bulk of the money comes from, as these are the most critical domains on the internet.

For the fiscal year 2025, VeriSign, Inc. has provided updated guidance. The company now expects full-year revenue to fall between $1.652 billion and $1.657 billion. This reflects solid performance, with Q3 2025 revenue hitting $419 million, a 7.3% increase year-over-year.

The pricing for the flagship .com domain is clearly defined by contract. You should note that the wholesale price for a .com domain per year remained at $10.26 throughout 2025, as confirmed by the ICANN contract extension terms for that year.

To give you a sense of the volume supporting these figures, look at the domain base metrics from the mid-to-late 2025 reporting periods:

Metric	Date/Period	Value
Total .com and .net Domain Registrations	End of Q2 2025	170.5 million
New .com and .net Registrations	Q1 2025	10.1 million
New .com and .net Registrations	Q2 2025	10.4 million
New .com and .net Registrations	Q3 2025	10.6 million
Domain Renewal Rate	Q2 2025	75.5%
Domain Renewal Rate	Q3 2025	75.3%

The revenue generated from these core domains has been substantial; for context, the Domain Names (.com and .net) segment revenue reached $1.6 billion in FY 2024.

Beyond the core .com and .net, VeriSign, Inc. also generates fees from operating other TLDs. This includes registry services for domains such as:

• .name
• .cc
• .tv
• .jobs
• .edu
• .gov

While these other TLDs contribute to the overall revenue stream, the financial reports emphasize the dominance of the .com and .net services in the overall revenue picture.