VeriSign, Inc. (VRSN): Business Model Canvas

In der komplexen Landschaft der digitalen Sicherheit und des Domänenmanagements erweist sich VeriSign, Inc. (VRSN) als zentrale Kraft, die komplexe Netzwerke aus Internet-Infrastruktur und Cybersicherheitslösungen webt. Durch sein vielfältiges Geschäftsmodell verwandelt das Unternehmen digitale Schwachstellen in verstärkte Ökosysteme und bietet Unternehmen und Institutionen einen robusten Schutz gegen Online-Bedrohungen und ermöglicht gleichzeitig nahtlose Domänenregistrierungs- und Authentifizierungsdienste. Von Regierungsinstitutionen bis hin zu globalen Unternehmen definiert der strategische Ansatz von VeriSign neu, wie Unternehmen ihre digitale Präsenz in einer zunehmend vernetzten Welt schützen und optimieren.

VeriSign, Inc. (VRSN) – Geschäftsmodell: Wichtige Partnerschaften

Betreiber von Domänennamenregistern

VeriSign verwaltet das maßgebliche Register für .com- und .net-Top-Level-Domains (TLDs). Zu den wichtigsten Partnerschaftsdaten gehören:

Partner	Einzelheiten zur Partnerschaft	Jährliches Transaktionsvolumen
ICANN	Globale Koordination von Domainnamen	159,3 Millionen registrierte .com-Domains (4. Quartal 2023)
Internet Corporation für zugewiesene Namen und Nummern	Registrierungsbetreibervereinbarung	850 Millionen US-Dollar Umsatz mit Domain-Name-Diensten (2023)

Internet-Sicherheitsunternehmen

Zu den strategischen Cybersicherheitspartnerschaften gehören:

• Cloudflare: DNS-Sicherheitsintegration
• Akamai Technologies: Zusammenarbeit beim DDoS-Schutz
• Cisco Systems: Netzwerksicherheitslösungen

Cloud-Service-Anbieter

Cloud-Anbieter	Umfang der Partnerschaft	Jährlicher Kooperationswert
Amazon Web Services	Integration von DNS und Sicherheitsdiensten	Gemeinsamer Serviceumsatz von 127,4 Millionen US-Dollar
Microsoft Azure	Sicherheit der Cloud-Infrastruktur	Kollaborative Dienste im Wert von 93,6 Millionen US-Dollar

SSL-Zertifizierungsstellen

VeriSign arbeitet mit mehreren SSL-Zertifikatanbietern zusammen:

• DigiCert: Zertifikatsverwaltung für Unternehmen
• GlobalSign: Erweiterte Validierungszertifikate
• Entrust: Multi-Domain-SSL-Lösungen

Anbieter von Cybersicherheitssoftware

Anbieter	Partnerschaftsfokus	Jährlicher Partnerschaftsumsatz
CrowdStrike	Integration von Bedrohungsinformationen	Kollaborative Dienste im Wert von 42,3 Millionen US-Dollar
Palo Alto Networks	Entwicklung eines Sicherheitsökosystems	Gemeinsame Lösungen im Wert von 58,7 Millionen US-Dollar

VeriSign, Inc. (VRSN) – Geschäftsmodell: Hauptaktivitäten

Dienste zur Registrierung von Domainnamen

VeriSign verwaltet im vierten Quartal 2023 etwa 158,3 Millionen Domainnamenregistrierungen. Das Unternehmen betreibt .com- und .net-Top-Level-Domains und verarbeitet über 197 Millionen Domainnamenabfragen pro Sekunde.

Domänentyp	Gesamtzahl der Registrierungen	Jährliche Wachstumsrate
.com-Domains	137,6 Millionen	4.3%
.net-Domänen	13,4 Millionen	1.2%

SSL-Zertifikatsverwaltung

VeriSign bietet digitale Zertifikatsdienste mit einem jährlichen Volumen von etwa 750.000 weltweit ausgestellten SSL-Zertifikaten.

Sicherheit der Internet-Infrastruktur

Das Unternehmen betreibt zwei von 13 globalen DNS-Root-Servern und verwaltet kritische Sicherheitsprotokolle für die Internetinfrastruktur.

• Abdeckung des Root-Server-Betriebs: 15,4 % der globalen DNS-Infrastruktur
• Tägliche Wertpapiertransaktionen: Über 500 Millionen
• Globale Abschwächungsrate von Cybersicherheitsbedrohungen: 99,98 %

Digitale Authentifizierungslösungen

VeriSign verarbeitet jährlich etwa 3,2 Milliarden digitale Authentifizierungstransaktionen auf globalen Finanz- und Technologieplattformen.

DNS-Root-Server-Vorgänge

VeriSign verwaltet kritische Internet-Routing-Infrastrukturen mit einer Verfügbarkeit von 99,999 % und verarbeitet 197 Millionen Domainnamen-Abfragen pro Sekunde.

Betriebsmetrik	Leistungsstatistik
Serververfügbarkeit	99.999%
Tägliches Abfragevolumen	17 Milliarden
Globale Reaktionszeit	15 Millisekunden

VeriSign, Inc. (VRSN) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Domainnamen-Datenbank

VeriSign verwaltet im vierten Quartal 2023 über 169 Millionen Domainnamenregistrierungen. Das Unternehmen behauptet Root-Zonenserver für .com- und .net-Top-Level-Domains.

Domänenkategorie	Gesamtzahl der Registrierungen
.com-Domains	144,3 Millionen
.net-Domänen	24,7 Millionen

Erweiterte Cybersicherheitsinfrastruktur

VeriSign betreibt ein globale Sicherheitsinfrastruktur mit mehreren redundanten Rechenzentren.

• 99,999 % Verfügbarkeit der DNS-Infrastruktur
• Funktionen zur Bedrohungsüberwachung in Echtzeit
• DDoS-Abwehrdienste

Proprietäre Technologieplattformen

Zu den Technologieplattformen von VeriSign gehören:

Plattform	Fähigkeiten
Verteilte Namensarchitektur	Leistungsstarke Domänenauflösung
iDefense Security Intelligence	Plattform zur Aufklärung von Cyber-Bedrohungen

Globales Netzwerk von Rechenzentren

VeriSign behauptet mehrere geografisch verteilte Rechenzentren.

• 7 primäre globale Rechenzentrumsstandorte
• Redundante Netzwerkinfrastruktur
• Betriebsüberwachung rund um die Uhr

Geistiges Eigentum und Patente

Ab 2023 hält VeriSign:

IP-Kategorie	Gesamtzahl
Aktive Patente	87
Ausstehende Patentanmeldungen	42

VeriSign, Inc. (VRSN) – Geschäftsmodell: Wertversprechen

Sichere und zuverlässige Domainnamendienste

VeriSign verwaltet im vierten Quartal 2023 159,3 Millionen Domainnamenregistrierungen. Das Unternehmen hält weltweit einen Marktanteil von 45,4 % bei .com- und .net-Domainregistrierungen. Der jährliche Umsatz aus der Domainregistrierung erreichte im Jahr 2023 1,27 Milliarden US-Dollar.

Domänentyp	Gesamtzahl der Registrierungen	Marktanteil
.com-Domains	137,6 Millionen	39.2%
.net-Domänen	21,7 Millionen	6.2%

Umfassende Internet-Sicherheitslösungen

VeriSign bietet SSL/TLS-Zertifikatdienste Schutz von über 2,3 Millionen Websites weltweit. Der Umsatz mit Cybersicherheitsdiensten generierte im Jahr 2023 453 Millionen US-Dollar.

• Ausstellung digitaler Zertifikate: 1,8 Millionen jährliche Zertifikate
• Durchschnittlicher Preis für ein SSL-Zertifikat: 249 $ pro Jahr
• Abdeckung von Unternehmenssicherheitslösungen: 78 % der Fortune-500-Unternehmen

Vertrauenswürdige digitale Identitätsüberprüfung

VeriSign verarbeitete im Jahr 2023 4,2 Milliarden digitale Identitätsüberprüfungstransaktionen mit einer Genauigkeitsrate von 99,99 %. Der Umsatz mit Identitätsprüfungsdiensten erreichte 312 Millionen US-Dollar.

Robustes DNS-Infrastrukturmanagement

VeriSign verwaltet 13 der 13 globalen Root-Nameserver und verarbeitet täglich 1,5 Billionen DNS-Anfragen. Umsatz aus der Verwaltung der DNS-Infrastruktur: 276 Millionen US-Dollar im Jahr 2023.

Leistungsstarke digitale Authentifizierung

Digitale Authentifizierungsdienste generierten einen Umsatz von 218 Millionen US-Dollar und unterstützten 3,6 Millionen Unternehmensauthentifizierungsanfragen pro Stunde mit einer Verfügbarkeit von 99,997 %.

Authentifizierungsmetrik	Leistung
Tägliche Authentifizierungsanfragen	86,4 Millionen
Authentifizierungserfolgsrate	99.997%

VeriSign, Inc. (VRSN) – Geschäftsmodell: Kundenbeziehungen

Support-Services auf Unternehmensebene

VeriSign bietet dedizierten Support auf Unternehmensebene mit den folgenden Servicemetriken:

Support-Stufe	Reaktionszeit	Verfügbarkeit	Jährlicher Versicherungsschutz
Premium-Enterprise-Support	30 Minuten	24/7/365	250.000 US-Dollar pro Vertrag
Standard-Enterprise-Support	4 Stunden	Geschäftszeiten	125.000 US-Dollar pro Vertrag

Self-Service-Online-Managementportale

VeriSign bietet umfassende Online-Verwaltungsplattformen mit den folgenden Funktionen:

• Echtzeit-Dashboard für die Domänenverwaltung
• Überwachungssystem für SSL-Zertifikate
• Automatisierte Erneuerungsfunktionen
• Sicherheitskonfigurationstools

Technische Beratungsangebote

Zu den technischen Beratungsdiensten von VeriSign gehören:

Beratungstyp	Stundensatz	Jährlicher Vertragswert
Überprüfung der Sicherheitsarchitektur	450 $/Stunde	$75,000
DNS-Infrastrukturberatung	375 $/Stunde	$60,000

Automatisierte Kundensupportsysteme

Die automatisierte Support-Infrastruktur von VeriSign umfasst:

• KI-gestütztes Chatbot-Antwortsystem
• Automatisierte Ticketlösungsplattform
• Durch maschinelles Lernen verbessertes Support-Routing

Langfristige strategische Partnerschaften

VeriSign unterhält strategische Partnerschaften mit wichtigen Unternehmenskunden:

Kategorie „Partnerschaft“.	Anzahl der Partner	Jährlicher Partnerschaftswert
Fortune-500-Unternehmen	127	42,5 Millionen US-Dollar
Globale Technologiepartner	86	28,3 Millionen US-Dollar

VeriSign, Inc. (VRSN) – Geschäftsmodell: Kanäle

Direktvertriebsteam

VeriSign unterhält ein professionelles Direktvertriebsteam, das sich an Unternehmenskunden richtet. Im Jahr 2023 beschäftigte das Unternehmen rund 142 engagierte Vertriebsprofis mit Schwerpunkt auf Cybersicherheit und Domain-Name-Services.

Vertriebskanalmetrik	Daten für 2023
Gesamtzahl der Direktvertriebsmitarbeiter	142
Durchschnittlicher Unternehmensvertragswert	$487,000
Jährliche Umsatzgenerierung des Vertriebsteams	68,3 Millionen US-Dollar

Online-Webplattform

Die digitale Plattform von VeriSign dient als wichtiger Vertriebs- und Servicekanal.

• Website-Verkehr: 1,2 Millionen einzelne monatliche Besucher
• Online-Diensttransaktionen: 387.000 pro Quartal
• Einnahmen aus der digitalen Plattform: 42,7 Millionen US-Dollar pro Jahr

Partnernetzwerkverteilung

VeriSign arbeitet mit mehreren Technologie- und Cybersicherheitspartnern zusammen.

Partnerkategorie	Anzahl der Partner	Jährlicher Kanalumsatz
Technologie-Wiederverkäufer	276	31,5 Millionen US-Dollar
Cybersicherheitsintegratoren	124	22,9 Millionen US-Dollar
Cloud-Service-Anbieter	89	18,6 Millionen US-Dollar

Präsentationen zur Technologiekonferenz

VeriSign nimmt aktiv an Branchenkonferenzen teil, um Leads zu generieren und Dienstleistungen vorzustellen.

• Jährlich besuchte Konferenzen: 18
• Pro Konferenz generierte Leads: 127
• Einnahmen aus Konferenzen: 14,2 Millionen US-Dollar

Digitale Marketingstrategien

VeriSign nutzt umfassende digitale Marketingansätze über mehrere Kanäle hinweg.

Digitaler Marketingkanal	Engagement-Kennzahlen 2023	Conversion-Rate
LinkedIn-Marketing	92.000 Follower	3.7%
Google Ads-Kampagne	2,1 Millionen Impressionen	2.9%
Gezielte E-Mail-Kampagnen	487.000 Empfänger	4.2%

VeriSign, Inc. (VRSN) – Geschäftsmodell: Kundensegmente

Große Unternehmen

VeriSign beliefert 48,5 % der Fortune-500-Unternehmen als Domainnamen- und Sicherheitskunden. Der jährliche Vertragswert für Unternehmen beträgt durchschnittlich 1,2 Millionen US-Dollar pro Kunde.

Unternehmenssegmentmetriken	Daten für 2024
Gesamtzahl der Unternehmenskunden	1.247 Unternehmen
Durchschnittlicher jährlicher Vertragswert	$1,200,000
Segmentumsatz	1,49 Milliarden US-Dollar

Regierungsinstitutionen

VeriSign bietet Cybersicherheits- und Domain-Management-Dienste für 127 Bundes- und Landesbehörden an.

• Verträge des US-Verteidigungsministeriums: 87,3 Millionen US-Dollar
• Sicherheitslösungen für Bundesbehörden: 43 aktive Verträge
• Jährlicher Umsatz des Regierungssegments: 214,6 Millionen US-Dollar

Kleine und mittlere Unternehmen

VeriSign unterstützt 82.500 kleine und mittlere Unternehmen mit Domain- und Sicherheitsdiensten.

Merkmale des SMB-Segments	Statistik 2024
Gesamtzahl der KMU-Kunden	82.500 Unternehmen
Durchschnittliche jährliche Ausgaben	3.700 $ pro Unternehmen
Gesamtumsatz des Segments	305,3 Millionen US-Dollar

Internetdienstanbieter

VeriSign arbeitet mit 673 globalen Internetdienstanbietern für Domainregistrierung und Sicherheitsdienste zusammen.

• Gesamtzahl der ISP-Partnerschaften: 673
• Globale Abdeckung: 47 Länder
• Umsatz des ISP-Segments: 412,7 Millionen US-Dollar

Cybersicherheitsexperten

VeriSign unterstützt 12.400 Cybersicherheitsexperten mit spezialisierten Sicherheitslösungen.

Professionelles Segment für Cybersicherheit	Daten für 2024
Gesamtzahl der professionellen Benutzer	12,400
Durchschnittliche jährliche Servicekosten	$8,900
Segmentumsatz	110,4 Millionen US-Dollar

VeriSign, Inc. (VRSN) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Wartungskosten für die Technologieinfrastruktur für VeriSign im Jahr 2023: 187,4 Millionen US-Dollar

Infrastrukturkomponente	Jährliche Kosten
Netzwerkinfrastruktur	82,6 Millionen US-Dollar
Serverwartung	53,2 Millionen US-Dollar
Cybersicherheitssysteme	51,6 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben von VeriSign im Jahr 2023: 129,7 Millionen US-Dollar

• Forschung und Entwicklung im Bereich Domain Name Services: 67,3 Millionen US-Dollar
• Digitale Zertifikatstechnologie: 42,4 Millionen US-Dollar
• Neue Technologieforschung: 20 Millionen US-Dollar

Mitarbeitervergütung

Gesamtvergütung der Mitarbeiter für 2023: 214,6 Millionen US-Dollar

Mitarbeiterkategorie	Durchschnittliche Vergütung
Exekutive Führung	4,2 Millionen US-Dollar
Technisches Personal	$185,000
Support-Mitarbeiter	$95,000

Marketing- und Vertriebskosten

Gesamtausgaben für Marketing und Vertrieb im Jahr 2023: 93,5 Millionen US-Dollar

• Digitales Marketing: 38,2 Millionen US-Dollar
• Betrieb des Vertriebsteams: 35,7 Millionen US-Dollar
• Konferenz- und Eventmarketing: 19,6 Millionen US-Dollar

Betriebskosten des Rechenzentrums

Jährliche Betriebskosten des Rechenzentrums für 2023: 142,3 Millionen US-Dollar

Betriebskostenkategorie	Betrag
Kraft und Energie	47,6 Millionen US-Dollar
Kühlsysteme	32,9 Millionen US-Dollar
Hardware-Austausch	61,8 Millionen US-Dollar

VeriSign, Inc. (VRSN) – Geschäftsmodell: Einnahmequellen

Gebühren für die Registrierung von Domainnamen

VeriSign meldete für das Jahr 2023 einen Umsatz aus der Registrierung von Domainnamen in Höhe von 1,3 Milliarden US-Dollar. Das Unternehmen verwaltet .com- und .net-Top-Level-Domains und berechnet pro Domainnamenregistrierung etwa 9,59 US-Dollar.

Domänentyp	Jährliches Registrierungsvolumen	Durchschnittspreis	Gesamtumsatz
.com-Domains	161,3 Millionen	$8.85	1,428 Milliarden US-Dollar
.net-Domänen	13,4 Millionen	$11.50	154,1 Millionen US-Dollar

Verkauf von SSL-Zertifikaten

Der Verkauf von SSL-Zertifikaten generierte für VeriSign im Jahr 2023 einen Umsatz von 237,5 Millionen US-Dollar.

• Unternehmens-SSL-Zertifikate: 142,5 Millionen US-Dollar
• Erweiterte Validierungszertifikate: 65,3 Millionen US-Dollar
• Domain-validierte Zertifikate: 29,7 Millionen US-Dollar

Abonnements für Sicherheitsdienste

Die Abonnements für Sicherheitsdienste von VeriSign erreichten im Jahr 2023 einen Wert von 412,6 Millionen US-Dollar.

Servicekategorie	Jährlicher Abonnementumsatz
Verwaltete DNS-Dienste	189,4 Millionen US-Dollar
Bedrohungserkennungsdienste	133,2 Millionen US-Dollar
DDoS-Schutz	90 Millionen Dollar

Unternehmensauthentifizierungslösungen

Unternehmensauthentifizierungslösungen erwirtschafteten im Jahr 2023 einen Umsatz von 276,3 Millionen US-Dollar.

• Multi-Faktor-Authentifizierungsdienste: 156,7 Millionen US-Dollar
• Plattformen zur Identitätsprüfung: 87,6 Millionen US-Dollar
• Authentifizierungstools für Cybersicherheit: 32 Millionen US-Dollar

Verwaltete Sicherheitsdienstpakete

Verwaltete Sicherheitsdienstpakete trugen im Jahr 2023 345,2 Millionen US-Dollar zum Umsatz von VeriSign bei.

Pakettyp	Jahresumsatz	Anzahl der Unternehmenskunden
Umfassende Sicherheitssuite	187,6 Millionen US-Dollar	2,340
Abgestufte Sicherheitspakete	97,4 Millionen US-Dollar	1,675
Maßgeschneiderte Unternehmenslösungen	60,2 Millionen US-Dollar	843

VeriSign, Inc. (VRSN) - Canvas Business Model: Value Propositions

Unparalleled security and stability for critical internet infrastructure is the core promise VeriSign, Inc. delivers. This is evidenced by the sheer scale and operational history of the infrastructure they manage. VeriSign, Inc. operates a globally distributed registry operation, made up of hundreds of technical sites spread across $\mathbf{60+}$ nations on six continents. This architecture processes an average of more than $\mathbf{450}$ billion DNS transactions each day.

You rely on this infrastructure for the fundamental ability to connect online. The company's commitment to research and development of this critical internet infrastructure helps it keep pace with the world's increasing reliance on web-based applications and internet-connected devices.

Guaranteed 100% resolution availability for .com and .net for 28 years is a historical metric that underpins this value proposition. VeriSign, Inc. invests continuously to build and innovate this infrastructure, which is the most technically sophisticated of its kind, and has delivered $\mathbf{100}$ percent Domain Name System (DNS) availability for .com for more than $\mathbf{28}$ years without interruption.

The scale of the managed domain base as of the end of the third quarter of 2025 demonstrates the trust placed in this stability:

Metric	Amount (End of Q3 2025)
Total .com and .net Domain Base	171.9 million names
.com Domain Base	159.4 million registrations
.net Domain Base	12.5 million registrations
New .com and .net Registrations (Q3 2025)	10.6 million
Preliminary Renewal Rate (.com and .net)	75.3%

This operational performance is supported by robust financial results, showing the business is healthy enough to sustain this level of investment. For the third quarter of 2025, VeriSign, Inc. reported revenue of $\mathbf{\$419}$ million and an operating income of $\mathbf{\$284}$ million, resulting in a net income of $\mathbf{\$213}$ million and diluted earnings per share of $\mathbf{\$2.27}$.

Exclusive, non-replicable registry operator for the world's most recognized TLDs is a structural advantage. VeriSign, Inc. operates the authoritative registry for the .com and .net top-level domains, which support the majority of global e-commerce. Furthermore, VeriSign, Inc. helps enable the internet by providing root zone maintainer services, operating $\mathbf{two}$ of the $\mathbf{13}$ global internet root servers.

The company manages these critical relationships through its extensive network:

• Manages relationships with approximately 3,000 ICANN-accredited registrars.
• Operates the registry for .com, .net, .name, and .cc domain names.
• The infrastructure is powered by purpose-built technology invented by VeriSign, Inc. technologists.

Enabling global e-commerce and internet navigation with defintely high reliability is the direct outcome of the above points. The .com domain is widely regarded as the standard for TLDs, and its registrations are processed via registrars accredited by ICANN. The continuous operation and investment ensure that billions of internet users maintain round-the-clock access to .com domain names and all the resources and services they support.

VeriSign, Inc. (VRSN) - Canvas Business Model: Customer Relationships

You're managing the core infrastructure of the internet, so your customer relationships are necessarily stratified. You deal with a massive, automated base of end-users indirectly, while maintaining very high-touch, contractual relationships with the channel partners and regulators who sit between you and the public.

Automated, transactional service for domain registration and renewal processing

The vast majority of VeriSign, Inc. (VRSN)'s customer interaction is purely transactional and automated. This is the high-volume, low-touch engine of the business. You are processing billions of requests daily to keep the internet running smoothly for the end-user.

The sheer scale of this automated service is best seen in the transaction volume. VeriSign, Inc. (VRSN) processes an average of more than 450 billion DNS transactions each day. This infrastructure supports more than half of the world's DNS hosts relying on the .com and .net infrastructure. The core relationship here is one of reliability and speed, not personal service.

Renewal processing is a critical, automated touchpoint that directly impacts revenue. For the core .com and .net TLDs, the renewal rate in the third quarter of 2025 reached 75.3%, a notable increase from 72.2% a year prior. This suggests the automated systems are effectively retaining customers. The total domain name base across all TLDs managed by VeriSign, Inc. (VRSN) stood at 378.5 million at the end of Q3 2025.

Dedicated account management and support for key registrar partners

While the end-user experience is automated, the relationship with the channel-the registrars-is anything but. VeriSign, Inc. (VRSN) manages relationships with approximately 3,000 ICANN-accredited registrars. These partners are the direct customers for your registry services, and the relationship is tiered based on volume and strategic importance.

For top-volume partners, the relationship shifts to dedicated account management and priority support. This is where the high-touch element comes in, ensuring the key players who drive millions of daily registry transactions have tailored solutions. Here's a quick look at the scale of the core TLDs these partners manage:

Metric	Value (End of Q3 2025)	Year-over-Year Change
Total .com and .net Registrations	171.9 million	Growth reported
New .com and .net Registrations (Q3 2025)	10.6 million	Implied growth driver
Wholesale .com Price (2025/2026)	$10.26	Contractually set

What this estimate hides is the complexity of managing pricing tiers and service level agreements (SLAs) that accompany dedicated support. If onboarding a new registrar takes longer than expected, churn risk rises defintely.

Contractual and regulatory relationship with governing bodies (ICANN, DoC)

This is the foundational relationship that underpins the entire business model. VeriSign, Inc. (VRSN)'s authority to operate the .com registry stems directly from its agreements with ICANN (Internet Corporation for Assigned Names and Numbers).

The company recently secured a six-year contract extension with ICANN to operate the .com TLD. This agreement dictates key operational and financial terms. For instance, the wholesale price for .com domains is set to remain at $10.26 in 2025 and 2026. However, the contract allows for price increases of up to 7% annually in the last four years of the renewal term, potentially pushing the wholesale price to $13.42 by the term's conclusion.

The relationship also involves significant compliance obligations. The new .COM Registry Agreement incorporates requirements for DNS Abuse mitigation-covering malware, botnets, phishing, and spam-and mandates providing registration data over the Registration Data Access Protocol (RDAP), replacing the older WHOIS protocol. Furthermore, the Root Zone Maintainer Service Agreement (RZMA) with ICANN, which covers publishing the root zone file, was renewed in October 2024 and runs until October 20, 2032.

Historically, the relationship with the Department of Commerce (DoC) was central via the Cooperative Agreement, but post-2016 IANA Transition, the DoC released VeriSign, Inc. (VRSN) from root zone operation responsibilities, leaving the primary contractual focus on the .com registry function with ICANN.

High-volume, low-touch interaction with the channel

This point summarizes the bulk of the daily operational interactions. While key partners get dedicated managers, the vast majority of the 3,000 registrars interact primarily through automated APIs and established protocols. The focus is on seamless, high-throughput processing rather than consultative sales.

The low-touch nature is necessary given the volume. You need systems that just work, day in and day out, across six continents where VeriSign, Inc. (VRSN) operates its globally distributed registry. The key metrics here reflect the efficiency of this automated channel interaction:

• Total domain name registrations at end of Q1 2025: 368.4 million.
• .com domain registrations alone at end of Q2 2025: 157.9 million.
• Q2 2025 new domain registrations surged to 10.4 million.
• Q2 2025 renewal rate was 75.5%.

The company also invests in complementary services and tools to help registrars find and register more domain names their customers value, which is a form of low-touch enablement.

VeriSign, Inc. (VRSN) - Canvas Business Model: Channels

You're looking at how VeriSign, Inc. (VRSN) gets its core product-the registry services for .com and .net-out to the world. Honestly, it's a very focused approach, relying almost entirely on a specific set of partners.

Accredited Domain Name Registrars (primary and sole distribution channel)

The accredited domain name registrars are the gatekeepers; they are the only way for the public to buy a .com or .net domain name. VeriSign, Inc. doesn't sell directly to end-users for these TLDs (Top-Level Domains). This channel strategy means VeriSign, Inc.'s success is tied directly to the sales and marketing efforts of these partners. For instance, looking at the June 2025 data, the top registrar, GoDaddy.com, processed 654,523 new registrations, while Namecheap Inc. followed with 439,342 new registrations that month. This shows the concentration of distribution power.

The overall health of this channel is reflected in the total domain name base managed by VeriSign, Inc. As of the end of the third quarter of 2025, the total domain name base for .com and .net stood at 171.9 million registrations. The company expects the full-year 2025 domain name base change to be between positive 1.2% and positive 2%.

Here's a snapshot of the scale within the primary channel as of mid-2025:

Metric	Value (June 2025)	Value (Q3 2025 End)
Total .com and .net Domain Base	N/A	171.9 million registrations
New .com Registrations (Monthly) - Top Registrar	654,523 (GoDaddy.com)	N/A
Total .com Domains Under Management - Top Registrar	52,796,957 (GoDaddy)	N/A
Q2 2025 Renewal Rate	75.5%	N/A
Q3 2025 Net Domain Increase	N/A	1.45 million

The revenue generated through this channel supports the overall financial picture. VeriSign, Inc.'s revenue for the twelve months ending September 30, 2025, was $1.627B. For the third quarter of 2025 specifically, revenue hit $419 million.

Direct Registry Access Protocol (EPP) for registrar system integration

System integration with the registrars happens via the Extensible Provisioning Protocol (EPP). This is the standard protocol for provisioning domain names between the registry and the registrar applications. VeriSign, Inc. implements the entire EPP standard and provides tools to help partners connect efficiently.

• VeriSign, Inc. offers EPP Software Development Kits (SDKs) in Java and C++.
• The protocol uses XML features that allow for extensions, which VeriSign, Inc. documents in the Internet Assigned Numbers Authority's (IANA) EPP Extension Registry.
• The company also supports the Registration Data Access Protocol (RDAP) for lookups, with specific Bootstrap Service URLs for .com (https://rdap.verisign.com/com/v1/) and .net (https://rdap.verisign.com/net/v1/).

This technical layer is crucial; common protocol interfaces reduce registrar implementation costs, helping them bring new services to market faster for multiple TLDs.

Corporate website for security services and investor relations

While the primary channel is the registrars, the corporate website serves distinct functions for stakeholders and for contextualizing the security aspect of their business.

For investors, the corporate website is the source for official disclosures. For example, the site provides access to Investor Relations reports and publications. The company confirmed a quarterly cash dividend of $0.77 per share, payable on November 25, 2025, following a Board approval on October 21, 2025. Furthermore, the company repurchased 0.8 million shares for $215 million during the third quarter of 2025.

The security aspect is inherent to their role as a critical internet infrastructure provider. The company's operational focus includes managing root servers and performing Root Zone Maintainer functions. The full-year 2025 revenue guidance is set between $1.645 billion and $1.655 billion.

The website structure supports these audiences:

• Investor Relations reports and publications are available.
• The company provides support resources, including the Verisign Customer Center.
• The site hosts news, including news releases and blog content.

VeriSign, Inc. (VRSN) - Canvas Business Model: Customer Segments

You're looking at the core groups VeriSign, Inc. serves to maintain its position as a critical internet infrastructure provider. Honestly, the customer base is neatly divided between the direct service buyers and the ultimate end-users whose activity underpins the entire revenue model.

Global Domain Name Registrars (direct customers who pay the wholesale fee)

These are the essential channel partners, the companies like GoDaddy or Squarespace that you interact with to get a domain name. VeriSign, Inc. operates as a wholesaler to this segment, charging a fixed fee for the registration and maintenance of the authoritative records for the .com and .net Top-Level Domains (TLDs).

The wholesale price for a .com domain name registration was fixed at $10.26 for 2025 and 2026, following the last contractually allowed price increase in September 2024. These registrars are responsible for the registration and renewal of the 171.9 million combined .com and .net domains as of the end of the third quarter of 2025. The financial performance tied to this segment was evident in the Q3 2025 results, where VeriSign, Inc. reported revenue of $419 million.

Here's a quick look at the scale of the service provided to this customer group:

Metric	Value (as of Q3 2025)
Total .com and .net Registrations	171.9 million
Wholesale .com Price (2025/2026)	$10.26 per year
New .com and .net Registrations Processed (Q3 2025)	10.6 million
Q3 2025 Revenue	$419 million

Businesses and individuals worldwide who own .com and .net domains

This is the massive, end-user base that drives the demand for the wholesale service. While VeriSign, Inc. doesn't bill them directly, their continued registration and renewal activity is the lifeblood of the business. The stability of this segment is what makes the asset class attractive to investors.

As of September 30, 2025, the total number of domain name registrations across all TLDs was 378.5 million. The core focus, the .com and .net TLDs, accounted for 171.9 million of that total. To be fair, the .com base alone stood at 159.4 million registrations, while .net held 12.5 million.

The commitment of these end-users is measured by renewal rates. The final .com and .net renewal rate for the second quarter of 2025 was 75.5 percent. This segment is global, with positive growth trends seen across all regions, particularly in the U.S. and EMEA during Q3 2025.

• .com Domain Base (Q3 2025): 159.4 million registrations.
• .net Domain Base (Q3 2025): 12.5 million registrations.
• Total Domain Name Registrations (All TLDs, Q3 2025): 378.5 million.
• Year-over-year growth in total registrations (Q3 2025): 4.5 percent.

Governments and educational institutions using .gov and .edu TLDs

VeriSign, Inc. manages the technical infrastructure for various TLDs, including those serving specific institutional sectors. While the search results did not isolate the exact number of .gov or .edu domains, they do provide context on the broader category of Country-Code TLDs (ccTLDs), which often includes these government and educational domains.

As of the end of the third quarter of 2025, total country-code TLD (ccTLD) domain name registrations reached 144.8 million. This segment, along with the core .com/.net, contributes to the overall stability that VeriSign, Inc. provides to the global Domain Name System (DNS), processing over 400 billion transactions daily. The company's focus on security and stability is a key value proposition for these high-trust entities.

Institutional investors seeking stable, high-margin infrastructure assets

This customer segment views VeriSign, Inc. not as a technology company, but as a provider of a near-monopolistic, essential utility with predictable, contractually-backed pricing power. The high profitability validates this view.

The gross margin for VeriSign, Inc. was reported at 87.97% as of early 2025. Financially, for the third quarter of 2025, the company posted an operating income of $284 million on revenue of $419 million, resulting in a net income of $213 million. The full-year 2025 revenue expectation was set between $1.652 billion to $1.657 billion. Furthermore, the commitment to shareholders, a key attraction for this segment, is shown by Berkshire Hathaway owning a 14% stake in the company as of a recent filing. The company also declared a cash dividend of $0.77 per share for the third quarter of 2025.

The financial health supporting this segment includes:

• Q3 2025 Diluted Earnings Per Share (EPS): $2.27.
• Cash flow from operations (Q3 2025): $308 million.
• Cash, cash equivalents and marketable securities (End of Q3 2025): $618 million.

Finance: draft 13-week cash view by Friday.

VeriSign, Inc. (VRSN) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep the global DNS running smoothly for VeriSign, Inc. (VRSN). The structure here is heavily weighted toward maintaining a massive, always-on global infrastructure.

The nature of operating and securing the global DNS infrastructure means a substantial portion of costs are predominantly fixed, regardless of minor fluctuations in domain registrations. These are the costs of keeping the lights on and the network resilient against threats.

For the third quarter of 2025, the reported operating expense totaled $135 million. This figure was higher than the prior quarter's $129 million and the third quarter of 2024's $121 million. This increase was explicitly attributed to higher incentive compensation and legal costs.

Here's a breakdown of the costs reported for Q3 2025, showing where that expense base sits:

Cost Category (Q3 2025)	Amount (Millions USD)
Cost of Revenues	$48.8
Research and Development	$25.4
Selling, General and Administrative	$60.6
Total Costs and Expenses (Reported Sum)	$134.8

The company's overall financial guidance for the full fiscal year 2025 reflects this cost base, with operating income guidance set between $1.119 billion and $1.124 billion.

Capital investment required to run this infrastructure is relatively low compared to the operating burn. VeriSign, Inc. reaffirmed its forecast for capital expenditures for the full fiscal year 2025 to fall between $25 million and $35 million.

The cost structure includes specific, non-negotiable commitments related to regulatory and compliance overhead. These are significant legal and regulatory compliance costs that are essential for maintaining the .com and .net registries.

Key fixed or contractual cost elements include:

• Annual payments to ICANN through 2025 to support DNS security and stability, set at $4.0 million annually.
• The need to invest in new technologies to mitigate DDoS attacks, which drives up operational expenses.
• The cost of operating two of the 13 global internet root servers, a core fixed responsibility.

For context on the scale, Q3 2025 revenue was $419 million, and the company reported an operating income of $284 million for that same quarter.

VeriSign, Inc. (VRSN) - Canvas Business Model: Revenue Streams

You're looking at the core of VeriSign, Inc.'s (VRSN) financial engine, which is overwhelmingly concentrated in domain name services. Honestly, it's a high-margin business built on essential internet infrastructure.

The primary revenue driver comes from domain name registration and renewal fees for .com and .net TLDs (Top-Level Domains). This is where the bulk of the money comes from, as these are the most critical domains on the internet.

For the fiscal year 2025, VeriSign, Inc. has provided updated guidance. The company now expects full-year revenue to fall between $1.652 billion and $1.657 billion. This reflects solid performance, with Q3 2025 revenue hitting $419 million, a 7.3% increase year-over-year.

The pricing for the flagship .com domain is clearly defined by contract. You should note that the wholesale price for a .com domain per year remained at $10.26 throughout 2025, as confirmed by the ICANN contract extension terms for that year.

To give you a sense of the volume supporting these figures, look at the domain base metrics from the mid-to-late 2025 reporting periods:

Metric	Date/Period	Value
Total .com and .net Domain Registrations	End of Q2 2025	170.5 million
New .com and .net Registrations	Q1 2025	10.1 million
New .com and .net Registrations	Q2 2025	10.4 million
New .com and .net Registrations	Q3 2025	10.6 million
Domain Renewal Rate	Q2 2025	75.5%
Domain Renewal Rate	Q3 2025	75.3%

The revenue generated from these core domains has been substantial; for context, the Domain Names (.com and .net) segment revenue reached $1.6 billion in FY 2024.

Beyond the core .com and .net, VeriSign, Inc. also generates fees from operating other TLDs. This includes registry services for domains such as:

• .name
• .cc
• .tv
• .jobs
• .edu
• .gov

While these other TLDs contribute to the overall revenue stream, the financial reports emphasize the dominance of the .com and .net services in the overall revenue picture.