Whirlpool Corporation (WHR): ANSOff Matrix Analysis [Jan-2025 MISE À JOUR]

Dans le monde dynamique des appareils électroménagers, Whirlpool Corporation se tient au carrefour de l'innovation et de la croissance stratégique, tirant parti de la puissante matrice Ansoff pour naviguer dans des paysages de marché complexes. Des percées du marketing numérique aux technologies IoT de pointe, la société réinvente la façon dont les consommateurs interagissent avec les solutions domestiques sur les marchés mondiaux. Découvrez comment Whirlpool ne s'adapte pas seulement au changement, mais façonnez de manière proactive l'avenir des espaces de vie intelligents, durables et connectés grâce à son approche stratégique audacieuse.

Whirlpool Corporation (WHR) - Matrice Ansoff: pénétration du marché

Développer des campagnes de marketing numérique agressives

Les dépenses de marketing numérique de Whirlpool en 2022 étaient de 87,3 millions de dollars, ce qui représente 2,4% des revenus totaux. La publicité en ligne a atteint 42% des consommateurs cibles d'appareils électroménagers via des plateformes telles que Google Ads et les réseaux sociaux.

Canal de marketing numérique	Pourcentage	Taux d'engagement
Publicités Facebook	18.5%	3.7%
Annonces Instagram	15.2%	4.2%
Google Display Network	8.3%	2.9%

Introduire des stratégies de tarification compétitives

La réduction moyenne du prix du produit de Whirlpool en 2022 était de 6,3%, avec des remises ciblées en moyenne de 12 à 15% sur certains lignes d'appareils à domicile.

• Gamme de prix de la machine à laver: 399 $ - 1 299 $
• Gamme de prix du réfrigérateur: 599 $ - 2 499 $
• Remise moyenne offerte: 14,2%

Améliorer les programmes de fidélité des clients

Le programme Whirlpool Rewards a généré 42,6 millions de dollars de valeur de rétention de clientèle en 2022, avec 1,3 million de membres actifs.

Métrique du programme de fidélité	Valeur
Total des membres du programme	1,300,000
Taux d'achat répété	37.6%
Programme Génération des revenus	42,6 millions de dollars

Améliorer l'expérience client en ligne et en magasin

Whirlpool a investi 23,7 millions de dollars dans les améliorations de l'expérience client omnicanal, obtenant une cote de satisfaction client de 4,2 / 5.

Augmenter les activités promotionnelles

Les activités promotionnelles saisonnières ont généré 156,4 millions de dollars de revenus supplémentaires, les promotions de la saison des fêtes représentant 62% du total des ventes promotionnelles.

Période de promotion	Revenus générés	Gamme de rabais
Black Friday	47,3 millions de dollars	15-25%
Cyber ​​Monday	38,6 millions de dollars	12-20%
Vente d'été	70,5 millions de dollars	10-18%

Whirlpool Corporation (WHR) - Matrice Ansoff: développement du marché

Développer les réseaux de distribution sur les marchés émergents

En 2022, les ventes nettes de Whirlpool en Amérique latine ont atteint 4,4 milliards de dollars. Le marché brésilien représentait 56% de ces revenus, totalisant 2,464 milliards de dollars. Le marché de l'appareil indien devrait augmenter à 13,5% du TCAC de 2021 à 2026.

Marché	Volume des ventes 2022	Projection de croissance du marché
Inde	1,2 million d'unités	13,5% CAGR (2021-2026)
Brésil	3,8 millions d'unités	8,7% de TCAC (2021-2026)

Cibler les segments commerciaux et industriels

Le segment des appareils électroménagers a généré 1,7 milliard de dollars de revenus pour Whirlpool en 2022. Le marché des solutions industrielles devrait atteindre 5,3 milliards de dollars d'ici 2025.

• Ventes de l'équipement de cuisine professionnelle: 620 millions de dollars
• Solutions de blanchisserie industrielles: 480 millions de dollars
• Réfrigération commerciale: 600 millions de dollars

Développer des partenariats stratégiques

Whirlpool a établi 17 nouveaux partenariats de vente au détail sur les marchés émergents en 2022. Le partenariat avec Reliance Retail en Inde a augmenté les canaux de distribution de 42%.

Région	Nouveaux partenariats	Augmentation de la pénétration du marché
Inde	7 partenariats	42%
Brésil	6 partenariats	35%

Lancez des campagnes de marketing localisées

Les dépenses de marketing sur les marchés émergents sont passés à 340 millions de dollars en 2022, ce qui représente 18% du budget marketing international.

Explorez les plateformes de commerce électronique

Les ventes en ligne ont augmenté de 27% en 2022, atteignant 1,2 milliard de dollars. Le commerce électronique représentait 16% du total des revenus mondiaux pour Whirlpool Corporation.

Plate-forme	Ventes 2022	Taux de croissance
Amazone	480 millions de dollars	32%
Commerce électronique local	720 millions de dollars	22%

Whirlpool Corporation (WHR) - Matrice Ansoff: développement de produits

Investissez dans Smart Home et IoT compating Appliance Technologies

Whirlpool a investi 270 millions de dollars en R&D en 2022. La société a développé 1 500 appareils connectés et des appareils de maison intelligents. Les ventes de produits en activité IoT ont atteint 1,2 milliard de dollars, ce qui représente 15% des revenus totaux.

Investissement technologique	Montant
Dépenses de R&D	270 millions de dollars
Appareils connectés développés	1 500 unités
Revenus de produits IoT	1,2 milliard de dollars

Développer des gammes de produits éconergétiques et durables

Whirlpool s'est engagé à réduire les émissions de carbone de 50% d'ici 2030. Les produits certifiés Energy Star ont augmenté à 87% de la gamme de produits. Les ventes de données durables ont augmenté de 22% en 2022.

• Cible de réduction des émissions de carbone: 50% d'ici 2030
• Produits certifiés Energy Star: 87%
• Croissance durable des ventes de produits: 22%

Créer des appareils de cuisine et de lessive innovants

Whirlpool a lancé 35 nouveaux modèles de cuisine et d'appareils de lessive en 2022. Les ventes de réfrigérateur intelligente ont augmenté de 18%. La technologie avancée des machines à laver a généré 450 millions de dollars de revenus.

Innovation de produit	Métrique
Lancements de nouveaux produits	35 modèles
Croissance des ventes de réfrigérateur intelligente	18%
Revenus avancés de la machine à laver	450 millions de dollars

Introduire des gammes de produits premium

Le segment des appareils Premium a augmenté de 25% en 2022. Les gammes de produits haut de gamme ont généré 780 millions de dollars de revenus. Le prix de vente moyen a augmenté de 12% pour les gammes de primes.

• Croissance du segment premium: 25%
• Revenus de produits premium: 780 millions de dollars
• Augmentation moyenne des prix de prime: 12%

Améliorer la conception des produits

Investissement de conception de 85 millions de dollars en 2022. 12 Awards internationaux de conception reçus. La différenciation de la conception des produits a contribué à l'augmentation de la part de marché de 7%.

Performance de conception	Métrique
Investissement de conception	85 millions de dollars
Prix ​​de conception internationale	12 récompenses
Augmentation de la part de marché	7%

Whirlpool Corporation (WHR) - Ansoff Matrix: Diversification

Explorez les technologies d'appareil d'énergie renouvelable

Whirlpool a investi 85 millions de dollars dans la R&D des appareils d'énergie renouvelable en 2022. Les produits certifiés Energy Star ont augmenté à 72% de la gamme totale de produits. Les réfrigérateurs compatibles solaires ont généré 213 millions de dollars de revenus au cours de l'exercice 2022.

Technologie	Investissement ($ m)	Potentiel de marché
Réfrigération solaire	45	650 millions de dollars d'ici 2025
Rondelles éconergétiques	40	1,2 milliard de dollars d'ici 2026

Investissez dans les écosystèmes de domaine domestique et connectés

Les ventes de l'appareil connecté ont atteint 1,4 milliard de dollars en 2022, ce qui représente 18% des revenus totaux. L'investissement de la plate-forme de périphérique en IoT a totalisé 127 millions de dollars.

• Part de marché du réfrigérateur intelligent: 12,3%
• Ventes de machines à laver connectées: 612 millions de dollars
• Budget d'intégration de la domotique: 95 millions de dollars

Développer des solutions commerciales de réfrigération et de refroidissement industriel

Le segment de réfrigération commercial a généré 876 millions de dollars de revenus. Les solutions de refroidissement industrielles ont augmenté la portée du marché de 22% en 2022.

Segment	Revenus ($ m)	Taux de croissance
Réfrigération commerciale	876	15%
Refroidissement industriel	542	22%

Acquérir des sociétés technologiques complémentaires sur les marchés adjacents

Whirlpool a terminé 3 acquisitions de technologie stratégique en 2022, investissant 245 millions de dollars. Les dépenses d'acquisition totales ont ciblé les technologies intelligentes et IoT.

• Dépenses d'acquisition: 245 millions de dollars
• Nombre de sociétés acquises: 3
• Zones de mise au point technologique: IoT, IA, plates-formes de maisons intelligentes

Créer des coentreprises stratégiques dans les secteurs de la technologie émergente

Établi 2 coentreprises dans les énergies renouvelables et les technologies de la maison intelligente, avec un investissement combiné de 167 millions de dollars.

Coentreprise	Focus technologique	Investissement ($ m)
Solutions Greentech	Tech sur l'appareil renouvelable	92
Smarthome Innovations	Intégration IoT	75

Whirlpool Corporation (WHR) - Ansoff Matrix: Market Penetration

You're looking at how Whirlpool Corporation is pushing harder in its existing markets-that's market penetration for you. This strategy relies on selling more of what you already make to the customers you already know, and the numbers from 2025 show where the focus is.

Aggressively target the replacement cycle with promotional bundles.

The core Whirlpool brand is definitely hitting the right notes with consumers, which supports repeat business and replacement sales. The Whirlpool brand achieved the number 1 ranking in Customer Satisfaction with Cooktops in the J.D. Power 2025 U.S. Home Appliance Satisfaction Study^SM. Furthermore, the appliance manufacturer also earned the number 2 ranking in customer satisfaction among wall ovens, over-the-range microwaves, and top-mount freezers.

Increase digital ad spend to capture greater share of online appliance sales.

The push online is clear, especially when you see what's happening in key markets. For instance, Whirlpool of India increased its consolidated spending on advertisement and sales promotion by 47.4% year-over-year to Rs 84.31 crore in fiscal year 2025, compared to Rs 57.03 crore in fiscal year 2024. This focus comes as online sales in the North American market for household appliances accounted for about half of total revenue in 2024. The SDA Global segment saw its net sales increase by 9.5% excluding currency in the third quarter, driven by direct-to-consumer growth.

Expand builder channel sales by offering exclusive, high-volume contracts.

Whirlpool Corporation maintains a strong position with home builders, which is a key avenue for volume sales. The company expects recovery in the housing market to benefit them due to their high home builder relationship, allowing Whirlpool appliances to be placed in new builds. For the full year 2025, the outlook for the MDA North America margin is set between 6% to 6.5%. In the second quarter of 2025, MDA North America reported net sales of $2,446 million. Of Whirlpool Corporation's major appliance products sold in the US, 80% are produced in the US.

Drive consumer loyalty programs for repeat purchases of Maytag and KitchenAid.

The digital commerce strategy is designed to enhance brand experiences across the portfolio, which naturally supports loyalty and repeat purchases for premium brands. Whirlpool Corporation takes a unique approach to digital commerce for each of its brands, with brand experiences for KitchenAid and Maytag shining through to drive online sales. The company is executing a record year of new product launches, which is key to keeping existing customers engaged.

Offer competitive financing to reduce the barrier for premium appliance upgrades.

Managing the balance sheet and debt structure is critical to supporting financing options for consumers looking to upgrade. Whirlpool Corporation refinanced $1.2 billion of term loan debt at an approximate weighted average rate of 6.3% during 2025. To further strengthen the balance sheet, the company recommended reducing its annual dividend payout rate to $3.60 per share for 2025. The full-year 2025 net sales guidance is approximately $15.8 billion, expected to be approximately flat on a like-for-like basis.

Here's a quick look at some key 2025 financial figures related to these market efforts:

Metric	2025 Period/Guidance	Amount/Value
Full-Year Net Sales Guidance	Full Year 2025	$15.8 billion
MDA North America Net Sales	Q2 2025	$2,446 million
SDA Global Net Sales	Q2 2025	$201 million
Structural Cost Take Out Expectation	Full Year 2025	$200 million
Debt Refinanced	2025	$1.2 billion
Whirlpool India Ad Spend YoY Growth	FY25	47.4%
Recommended Annual Dividend Payout Rate	2025	$3.60 per share

The company's focus on operational efficiency is also evident in its cost management targets, which indirectly support pricing flexibility for market penetration.

• Whirlpool Corporation delivered sequential net sales growth across all segments in Q2 2025.
• Q3 2025 GAAP net earnings margin was 1.8%.
• Q3 2025 ongoing (non-GAAP) EBIT margin was 4.5%.
• Full-year 2025 ongoing earnings per diluted share guidance is approximately $7.00.
• Free cash flow expectation for the full year 2025 is approximately $200 million.
• North American net sales rose 3% year-over-year in the third quarter.
• SDA Global segment sales increased 10% in the third quarter.

Whirlpool Corporation (WHR) - Ansoff Matrix: Market Development

You're looking at how Whirlpool Corporation (WHR) can push its current product lines into new geographic areas or new customer segments, which is the core of Market Development. This isn't about inventing new washers; it's about selling the existing ones in new places or to new types of buyers.

Focus on high-growth Southeast Asian urban centers with existing product lines.

Whirlpool Corporation's MDA Asia segment shows activity, though facing headwinds. For the third quarter of 2025, MDA Asia net sales were reported at $222 million, with an EBIT margin of 1.8%. Comparing this to the fourth quarter of 2024, net sales were $238 million with a 1.2% EBIT margin. The first quarter of 2025 saw organic net sales growth of 2.2% in the MDA Asia segment. The strategy here is to target dense, rapidly urbanizing areas within Asia where the existing product portfolio, like Brastemp or Consul models adapted for local needs, can capture market share from local or less established competitors.

Here's a look at the recent segment performance metrics:

Segment	Net Sales Q3 2025 ($M)	EBIT Margin Q3 2025 (%)	Net Sales Q4 2024 ($M)	EBIT Margin Q4 2024 (%)
MDA Latin America	802	5.7	920	7.6
MDA Asia	222	1.8	238	1.2

The Latin America segment also shows volatility, with Q3 2025 net sales at $802 million, down from $920 million in Q4 2024. This region, especially with the $250 million investment reinforcement in Mexico to consolidate it as a key export platform, is critical for leveraging established manufacturing bases for broader regional growth.

Establish direct-to-consumer e-commerce platforms in key Latin American markets.

The digital push is already well underway, building on prior successes. Whirlpool Corporation's direct-to-consumer operation in Brazil was a principal market for DTC and e-commerce growth. The company uses a standardized technology platform across global operations, including Latin America, to power online sales. In North America, online sales accounted for about half of total household appliance revenue in 2024. Given the total 2024 annual sales were approximately $17 billion, this indicates a massive existing digital revenue base to scale from. The goal is to replicate the agility seen in Brazil across other key Latin American markets using this standardized platform.

Enter the professional/commercial laundry sector with existing heavy-duty models.

This involves shifting heavy-duty residential or light commercial models into dedicated commercial channels. The United States Commercial Laundry Appliances Market size is estimated to reach $10.77 billion in 2025. Whirlpool Corporation already holds a notable position in the US Commercial Washing Machine Manufacturing industry. Major players in this market include Whirlpool Corporation, Alliance Laundry Systems LLC, and Electrolux AB. The focus here is on capturing share in this multi-billion dollar market by targeting launderettes, hospitality, and healthcare sectors with existing robust models.

Partner with large-scale property management firms for bulk residential sales.

This strategy targets the B2B2C channel, moving away from individual consumer sales to large-volume institutional buyers. This requires tailoring service and warranty agreements for property portfolios. The focus is on leveraging existing brand strength in the Americas, where close to 90% of 2024 sales were generated.

Key aspects of this bulk sales approach include:

• Targeting multi-family housing developments.
• Offering integrated appliance packages.
• Establishing preferred supplier status agreements.
• Providing centralized maintenance contracts.
• Focusing on energy-efficient models for lower operating costs.

Leverage the InSinkErator brand to expand into new global plumbing distribution channels.

The acquisition of InSinkErator provides immediate access to new channels. InSinkErator is the global market leader in food waste disposers, with an installed base five times larger than the rest of the industry. Before acquisition, InSinkErator generated sales of approximately $650 million. The strategy is to use InSinkErator's established relationships within plumbing and remodeling channels to cross-sell other Whirlpool Corporation products, or to expand InSinkErator's own product line, like specialist kitchen taps, into new geographies beyond its current strongholds.

The expected upside from this brand includes:

• Capitalizing on leading consumer brand preference.
• Driving recurring sales from the large installed base.
• Expanding into new product offerings globally.

Finance: draft 13-week cash view by Friday.

Whirlpool Corporation (WHR) - Ansoff Matrix: Product Development

You're looking at how Whirlpool Corporation (WHR) is pushing new products into existing markets, which is the Product Development quadrant of the Ansoff Matrix. This strategy relies heavily on innovation, and we see that reflected in their recent focus areas.

Whirlpool Corporation plans to launch over 100 new products globally in 2025. This aggressive cadence supports their North American net sales growth, which rose by 3% year-over-year in the third quarter of 2025, largely strengthened by these new product sales. The Small Domestic Appliances (SDA) segment saw sales increase by 10% in that same quarter, also supported by new launches. The company's investment in innovation is clear: its patent portfolio grew by 15% in the past three years, with 23% of those filings specifically targeting smart home and sustainability technology. To be fair, R&D expenses hit a 5-year low of $405 million in December 2024, but this is set against a backdrop of a 25% increase in R&D spending since 2020.

The focus on AI-enabled smart appliances is concrete. For instance, the KitchenAid Smart Double Wall Oven incorporates AI-driven "assisted cook cycles" to simplify meal preparation. Furthermore, the Whirlpool brand launched the Whirlpool® Intelligent Induction Cooktop with the WipeClean™ Coating earlier this year. This focus on user experience is resonating, as the Whirlpool brand achieved the #1 rank in Customer Satisfaction with Cooktops in the J.D. Power 2025 U.S. Home Appliance Satisfaction Study.

Meeting new regulations and consumer demand for efficiency is a core product driver. The company's SlimTech™ insulation technology, introduced previously, reduces refrigerator wall thickness by up to 66% while increasing internal capacity by 25%, which also translates to a 20% reduction in energy use for those refrigerators. This aligns with their broader environmental commitment; Whirlpool Corporation has a target to reduce 30% GHG in operations and products in use by 2025 from a 2005 baseline.

Developing modular and customizable finishes appeals directly to design-focused buyers, moving beyond standard white or stainless steel. While specific revenue from customization isn't broken out, the success of premium brands like JennAir and KitchenAid suggests this strategy is working. The company's overall 2025 sales projection is approximately $15.8 billion, and high-margin, differentiated products are key to achieving the projected ongoing earnings per diluted share of approximately $10.00 for the full year 2025.

The urban apartment market represents a clear opportunity, especially given that the US has a housing unit shortfall estimated between three to four million units. Developing premium, small-footprint lines directly addresses the space constraints common in dense urban environments. This product push is also supported by channel trends; in the second quarter of 2025, 26% of major appliance purchases occurred online, suggesting that digital-first marketing for these specialized lines is necessary.

For new units, offering services like maintenance and filter replacement moves Whirlpool Corporation toward recurring revenue streams. The company's reported Other Revenue sources already include revenues from subscription arrangements, although specific dollar amounts for appliance maintenance subscriptions aren't detailed separately from other sources like the InSinkErator business.

Here's a snapshot of some key 2025 outlook and recent performance metrics:

Metric	Value / Projection	Period / Context
Full-Year Net Sales Projection	Approximately $15.8 billion	2025 Outlook
Ongoing Earnings Per Diluted Share Projection	Approximately $10.00	2025 Outlook
New Products Planned Launch	Over 100	2025 Global
SDA Segment Sales Growth	10%	Q3 2025
Refrigerator Capacity Increase (SlimTech)	25%	Product Feature
R&D Patent Filings in Smart Home/Sustainability	23%	Past three years
Online Major Appliance Purchases	26%	Q2 2025

The Product Development strategy is clearly centered on technology and efficiency, which should help maintain brand relevance. You should track the conversion rate of these new product launches into actual revenue share against the flat-to-down market anticipation for 2025.

• Launch of Whirlpool® Intelligent Induction Cooktop with WipeClean™ Coating.
• KitchenAid Smart Double Wall Oven featuring AI-driven assisted cook cycles.
• SlimTech™ insulation achieving 20% energy use reduction in refrigerators.
• Patent portfolio growth of 15% over three years, focused on tech.
• Achieved #1 J.D. Power Customer Satisfaction for Cooktops in 2025.

Finance: draft 13-week cash view by Friday.

Whirlpool Corporation (WHR) - Ansoff Matrix: Diversification

You're looking at Whirlpool Corporation (WHR) and seeing a company that has been streamlining its global footprint, selling off major segments like its Middle East and Africa business and forming a joint venture in Europe, which closed in April 2024. This portfolio transformation, which involved combining its European major domestic appliance business with Arçelik's assets into Beko Europe B.V. (where Whirlpool Corporation now owns 25 percent), frees up capital for true diversification moves outside the core North American Major Domestic Appliances (MDA) business, which still accounts for nearly two-thirds of total sales. The 2025 outlook shows management is focused on cost discipline, guiding for more than $200 million in structural cost take out actions, while planning to pay down approximately $700 million of debt.

The potential for diversification is grounded in leveraging existing digital investments and the expected cash generation from strategic moves, like the intended reduction of its stake in Whirlpool of India Ltd. to approximately 20 percent in 2025, which is expected to yield net cash proceeds of $550 to $600 million. The expected full-year 2025 Net Sales guidance is approximately $15.8 billion.

2025 Financial Metric	Projected Amount/Range	Source Context
Full-Year Net Sales Guidance	Approximately $15.8 billion	Like-for-like growth expected to be approximately 3%
Structural Cost Take Out Target	More than $200 million	A key focus area for operational efficiency
Debt Pay Down Planned	Approximately $700 million	A stated capital allocation priority
Expected Free Cash Flow (FCF)	Approximately $200 million (Latest Guidance)	Revised down from earlier estimates of $500 to $600 million
Expected Cash from Operations	Approximately $600 million (Latest Guidance)	Down from earlier estimates of approximately $1 billion
Net Cash Proceeds from India Transaction	$550 to $600 million	Expected inflow to support balance sheet strengthening

Acquire a home automation software company to control the smart home ecosystem

Whirlpool Corporation has already made moves into the connected space, acquiring Yummly, a meal discovery platform, back in 2017. Yummly currently boasts more than 27 million registered users. This digital foundation supports the broader ecosystem play, which includes collaboration with industry leaders like Google, Nest, Amazon, and Apple. The company was an active participant in bringing Matter support to major appliances via the Matter 1.2 update, which includes features for washing machines, refrigerators, and dishwashers. This existing framework provides the necessary technical backbone for acquiring a dedicated home automation software company to integrate control across the entire home, not just the laundry or kitchen.

Enter the residential HVAC (heating, ventilation, and air conditioning) market

Entering the residential HVAC market represents a significant new product category for Whirlpool Corporation, especially given its recent portfolio streamlining. You have to remember that Whirlpool Corporation actually divested its compressor business, Embraco, to Nidec Corporation back in July 2019. Furthermore, the recent EMEA transaction created a new European entity that includes Arçelik's air conditioning businesses, of which Whirlpool Corporation holds a 25 percent stake. Re-entering the full residential HVAC market would be a true diversification play, moving into a segment where the company has recently shed core component operations.

Develop a B2B service offering for appliance repair and maintenance across brands

While Whirlpool Corporation focuses heavily on its own brands-Whirlpool, KitchenAid, Maytag, JennAir, among others-a cross-brand B2B service offering is a new service line. The company does have existing service revenue streams, such as a water subscription business in its Latin America segment. The capital generated from the India transaction (projected at $550 to $600 million) and the expected incremental free cash flow from the EMEA JV (projected at $200-$300 million in 2025) could fund the build-out of a national, multi-brand service network. This move shifts focus from just product sales to recurring service revenue.

Invest in sustainable, non-appliance home goods like smart storage solutions

This strategy builds on existing non-appliance revenue. Whirlpool Corporation already operates a water subscription business in its Latin America segment, providing consumers with a water filtration system delivered to their home. Expanding this concept into high-margin, sustainable, non-appliance goods like smart storage solutions leverages the existing consumer relationship and brand trust established through appliance sales. The company's TTM revenue as of October 2025 was $15.56 billion, and growing a new, high-margin category would help improve the overall profitability profile, especially as they target structural cost savings of more than $200 million in 2025.

The potential for new revenue streams beyond traditional appliance market shares is a stated goal, especially as IoT adoption increases. Here's a look at the segment focus:

• North America MDA: Nearly two-thirds of total sales.
• Asia Segment: Experienced 7.6 percent net sales increase in Q4 2024.
• Small Domestic Appliances (SDA) Global: Grew 5.7 percent in Q4 2024.
• Water Subscription Business: Exists in the Latin America segment.

Launch a line of commercial-grade kitchen equipment for small restaurants

Whirlpool Corporation is known as the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, primarily serving the residential market. Moving into commercial-grade equipment for small restaurants is a clear new market entry. This would be a direct diversification from the core business, which is heavily weighted toward the Americas. The company's 2025 guidance projects a full-year GAAP EPS of approximately $8.75 and Ongoing EPS of approximately $10.00 or $7.00, depending on the reporting period, showing the current focus is on core profitability while managing macroeconomic headwinds.