Whirlpool Corporation (WHR): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No mundo dinâmico dos eletrodomésticos, a Whirlpool Corporation fica na encruzilhada da inovação e do crescimento estratégico, alavancando a poderosa matriz de Ansoff para navegar em paisagens complexas de mercado. De avanços no marketing digital a tecnologias de IoT de ponta, a empresa está reimaginando como os consumidores interagem com as soluções domésticas nos mercados globais. Descubra como o Whirlpool não está apenas se adaptando à mudança, mas moldando proativamente o futuro dos espaços de vida inteligentes, sustentáveis ​​e conectados por meio de sua abordagem estratégica ousada.

Whirlpool Corporation (WHR) - ANSOFF MATRIX: Penetração de mercado

Expandir campanhas agressivas de marketing digital

Os gastos com marketing digital da Whirlpool em 2022 foram de US $ 87,3 milhões, representando 2,4% da receita total. A publicidade on -line atingiu 42% dos consumidores de eletrodomésticos -alvo por meio de plataformas como anúncios do Google e canais de mídia social.

Canal de marketing digital	Porcentagem de alcance	Taxa de engajamento
Anúncios do Facebook	18.5%	3.7%
Anúncios do Instagram	15.2%	4.2%
Rede de exibição do Google	8.3%	2.9%

Introduzir estratégias de preços competitivos

A redução média do preço do produto da Whirlpool em 2022 foi de 6,3%, com descontos direcionados com média de 12 a 15% em linhas de eletrodomésticos selecionados.

• Faixa de preço da máquina de lavar: US $ 399 - US $ 1.299
• Faixa de preço da geladeira: US $ 599 - US $ 2.499
• Desconto médio oferecido: 14,2%

Aprimore os programas de fidelidade do cliente

O programa Whirlpool Rewards gerou US $ 42,6 milhões em valor de retenção de clientes em 2022, com 1,3 milhão de membros ativos.

Métrica do Programa de Fidelidade	Valor
Membros do programa total	1,300,000
Repita a taxa de compra	37.6%
Geração de receita do programa	US $ 42,6 milhões

Melhore a experiência online e na loja

A Whirlpool investiu US $ 23,7 milhões em melhorias na experiência do cliente omnichannel, alcançando uma classificação de satisfação de 4,2/5 do cliente.

Aumentar atividades promocionais

As atividades promocionais sazonais geraram US $ 156,4 milhões em receita adicional, com as promoções da temporada de férias representando 62% do total de vendas promocionais.

Período promocional	Receita gerada	Intervalo de desconto
Sexta -feira negra	US $ 47,3 milhões	15-25%
Cyber ​​Monday	US $ 38,6 milhões	12-20%
Venda de verão	US $ 70,5 milhões	10-18%

Whirlpool Corporation (WHR) - ANSOFF MATRIX: Desenvolvimento de mercado

Expandir redes de distribuição em mercados emergentes

Em 2022, as vendas líquidas da Whirlpool na América Latina atingiram US $ 4,4 bilhões. O mercado brasileiro representou 56% dessa receita, totalizando US $ 2,464 bilhões. O mercado de eletrodomésticos indiano projetou crescer a 13,5% da CAGR de 2021-2026.

Mercado	Volume de vendas 2022	Projeção de crescimento de mercado
Índia	1,2 milhão de unidades	13,5% CAGR (2021-2026)
Brasil	3,8 milhões de unidades	8,7% CAGR (2021-2026)

Segmentos comerciais e industriais direcionados

O segmento de eletrodomésticos gerou US $ 1,7 bilhão em receita para a Whirlpool em 2022. O mercado de soluções industriais deve atingir US $ 5,3 bilhões até 2025.

• Vendas profissionais de equipamentos de cozinha: US $ 620 milhões
• Soluções de lavanderia industrial: US $ 480 milhões
• Refrigeração comercial: US $ 600 milhões

Desenvolver parcerias estratégicas

A Whirlpool estabeleceu 17 novas parcerias de varejo nos mercados emergentes em 2022. A parceria com a Reliance Retail na Índia aumentou os canais de distribuição em 42%.

Região	Novas parcerias	Aumento da penetração no mercado
Índia	7 parcerias	42%
Brasil	6 parcerias	35%

Lançar campanhas de marketing localizadas

As despesas de marketing em mercados emergentes aumentaram para US $ 340 milhões em 2022, representando 18% do orçamento internacional de marketing.

Explore as plataformas de comércio eletrônico

As vendas on -line cresceram 27% em 2022, atingindo US $ 1,2 bilhão. O comércio eletrônico representou 16% da receita global total da Whirlpool Corporation.

Plataforma	Vendas 2022	Taxa de crescimento
Amazon	US $ 480 milhões	32%
Comércio eletrônico local	US $ 720 milhões	22%

Whirlpool Corporation (WHR) - ANSOFF MATRIX: Desenvolvimento de produtos

Invista em tecnologias de eletrodomésticos para casa e IoT Smart e IoT

A Whirlpool investiu US $ 270 milhões em P&D em 2022. A empresa desenvolveu 1.500 aparelhos conectados e dispositivos domésticos inteligentes. As vendas de produtos habilitadas para IoT atingiram US $ 1,2 bilhão, representando 15% da receita total.

Investimento em tecnologia	Quantia
Despesas de P&D	US $ 270 milhões
Dispositivos conectados desenvolvidos	1.500 unidades
Receita do produto da IoT	US $ 1,2 bilhão

Desenvolva linhas de produtos com eficiência energética e sustentáveis

A Whirlpool se comprometeu a reduzir as emissões de carbono em 50% até 2030. Os produtos certificados pela Energy Star aumentaram para 87% da linha de produtos. As vendas de eletrodomésticos sustentáveis ​​cresceram 22% em 2022.

• Alvo de redução de emissão de carbono: 50% até 2030
• Produtos certificados Energy Star: 87%
• Crescimento sustentável de vendas de produtos: 22%

Crie aparelhos inovadores de cozinha e lavanderia

A Whirlpool lançou 35 novos modelos de aparelhos de cozinha e lavanderia em 2022. As vendas de geladeiras inteligentes aumentaram 18%. A tecnologia avançada da máquina de lavar gerou US $ 450 milhões em receita.

Inovação de produtos	Métricas
Novos lançamentos de produtos	35 modelos
Crescimento de vendas de geladeira inteligente	18%
Receita avançada da máquina de lavar	US $ 450 milhões

Introduzir faixas de produto premium

O segmento de eletrodomésticos premium cresceu 25% em 2022. As linhas de produtos de ponta geraram US $ 780 milhões em receita. O preço médio de venda aumentou 12% para intervalos premium.

• Crescimento do segmento premium: 25%
• Receita de produto premium: US $ 780 milhões
• Aumento médio do preço do prêmio: 12%

Aprimore o design do produto

Investimento de projeto de US $ 85 milhões em 2022. 12 Prêmios Internacionais de Design recebidos. A diferenciação do design do produto contribuiu para o aumento de 7% da participação de mercado.

Desempenho de design	Métricas
Investimento de design	US $ 85 milhões
Prêmios Internacionais de Design	12 prêmios
Aumento da participação de mercado	7%

Whirlpool Corporation (WHR) - Matriz Ansoff: Diversificação

Explore Tecnologias de Appliance de Energia Renovável

A Whirlpool investiu US $ 85 milhões em P&D de eletrodomésticos de energia renovável em 2022. Os produtos certificados pela Energy Star aumentaram para 72% da linha total de produtos. As geladeiras compatíveis com energia solar geraram US $ 213 milhões em receita durante o ano fiscal de 2022.

Tecnologia	Investimento ($ m)	Potencial de mercado
Refrigeração solar	45	US $ 650 milhões até 2025
Arruelas com eficiência energética	40	US $ 1,2 bilhão até 2026

Invista em automação residencial e ecossistemas de dispositivos conectados

As vendas de eletrodomésticos conectados atingiram US $ 1,4 bilhão em 2022, representando 18% da receita total. O investimento em plataforma de dispositivo habilitado para IoT totalizou US $ 127 milhões.

• Participação de mercado de geladeira inteligente: 12,3%
• Vendas conectadas para máquina de lavar: US $ 612 milhões
• Orçamento de integração de automação residencial: US $ 95 milhões

Desenvolva soluções de refrigeração comercial e refrigeração industrial

O segmento de refrigeração comercial gerou US $ 876 milhões em receita. As soluções de refrigeração industriais expandiram o alcance do mercado em 22% em 2022.

Segmento	Receita ($ m)	Taxa de crescimento
Refrigeração comercial	876	15%
Resfriamento industrial	542	22%

Adquirir empresas de tecnologia complementares em mercados adjacentes

A Whirlpool concluiu 3 aquisições de tecnologia estratégica em 2022, investindo US $ 245 milhões. Gastos totais de aquisição direcionados para as tecnologias Smart Home e IoT.

• Gastos de aquisição: US $ 245 milhões
• Número de empresas adquiridas: 3
• Áreas de foco em tecnologia: IoT, IA, plataformas domésticas inteligentes

Crie joint ventures estratégicos em setores de tecnologia emergente

Estabeleceu 2 joint ventures em energia renovável e tecnologias domésticas inteligentes, com investimento combinado de US $ 167 milhões.

Parceiro de joint venture	Foco em tecnologia	Investimento ($ m)
Soluções Greentech	Tech de eletrodomésticos renováveis	92
Inovações inteligentes	Integração da IoT	75

Whirlpool Corporation (WHR) - Ansoff Matrix: Market Penetration

You're looking at how Whirlpool Corporation is pushing harder in its existing markets-that's market penetration for you. This strategy relies on selling more of what you already make to the customers you already know, and the numbers from 2025 show where the focus is.

Aggressively target the replacement cycle with promotional bundles.

The core Whirlpool brand is definitely hitting the right notes with consumers, which supports repeat business and replacement sales. The Whirlpool brand achieved the number 1 ranking in Customer Satisfaction with Cooktops in the J.D. Power 2025 U.S. Home Appliance Satisfaction Study^SM. Furthermore, the appliance manufacturer also earned the number 2 ranking in customer satisfaction among wall ovens, over-the-range microwaves, and top-mount freezers.

Increase digital ad spend to capture greater share of online appliance sales.

The push online is clear, especially when you see what's happening in key markets. For instance, Whirlpool of India increased its consolidated spending on advertisement and sales promotion by 47.4% year-over-year to Rs 84.31 crore in fiscal year 2025, compared to Rs 57.03 crore in fiscal year 2024. This focus comes as online sales in the North American market for household appliances accounted for about half of total revenue in 2024. The SDA Global segment saw its net sales increase by 9.5% excluding currency in the third quarter, driven by direct-to-consumer growth.

Expand builder channel sales by offering exclusive, high-volume contracts.

Whirlpool Corporation maintains a strong position with home builders, which is a key avenue for volume sales. The company expects recovery in the housing market to benefit them due to their high home builder relationship, allowing Whirlpool appliances to be placed in new builds. For the full year 2025, the outlook for the MDA North America margin is set between 6% to 6.5%. In the second quarter of 2025, MDA North America reported net sales of $2,446 million. Of Whirlpool Corporation's major appliance products sold in the US, 80% are produced in the US.

Drive consumer loyalty programs for repeat purchases of Maytag and KitchenAid.

The digital commerce strategy is designed to enhance brand experiences across the portfolio, which naturally supports loyalty and repeat purchases for premium brands. Whirlpool Corporation takes a unique approach to digital commerce for each of its brands, with brand experiences for KitchenAid and Maytag shining through to drive online sales. The company is executing a record year of new product launches, which is key to keeping existing customers engaged.

Offer competitive financing to reduce the barrier for premium appliance upgrades.

Managing the balance sheet and debt structure is critical to supporting financing options for consumers looking to upgrade. Whirlpool Corporation refinanced $1.2 billion of term loan debt at an approximate weighted average rate of 6.3% during 2025. To further strengthen the balance sheet, the company recommended reducing its annual dividend payout rate to $3.60 per share for 2025. The full-year 2025 net sales guidance is approximately $15.8 billion, expected to be approximately flat on a like-for-like basis.

Here's a quick look at some key 2025 financial figures related to these market efforts:

Metric	2025 Period/Guidance	Amount/Value
Full-Year Net Sales Guidance	Full Year 2025	$15.8 billion
MDA North America Net Sales	Q2 2025	$2,446 million
SDA Global Net Sales	Q2 2025	$201 million
Structural Cost Take Out Expectation	Full Year 2025	$200 million
Debt Refinanced	2025	$1.2 billion
Whirlpool India Ad Spend YoY Growth	FY25	47.4%
Recommended Annual Dividend Payout Rate	2025	$3.60 per share

The company's focus on operational efficiency is also evident in its cost management targets, which indirectly support pricing flexibility for market penetration.

• Whirlpool Corporation delivered sequential net sales growth across all segments in Q2 2025.
• Q3 2025 GAAP net earnings margin was 1.8%.
• Q3 2025 ongoing (non-GAAP) EBIT margin was 4.5%.
• Full-year 2025 ongoing earnings per diluted share guidance is approximately $7.00.
• Free cash flow expectation for the full year 2025 is approximately $200 million.
• North American net sales rose 3% year-over-year in the third quarter.
• SDA Global segment sales increased 10% in the third quarter.

Whirlpool Corporation (WHR) - Ansoff Matrix: Market Development

You're looking at how Whirlpool Corporation (WHR) can push its current product lines into new geographic areas or new customer segments, which is the core of Market Development. This isn't about inventing new washers; it's about selling the existing ones in new places or to new types of buyers.

Focus on high-growth Southeast Asian urban centers with existing product lines.

Whirlpool Corporation's MDA Asia segment shows activity, though facing headwinds. For the third quarter of 2025, MDA Asia net sales were reported at $222 million, with an EBIT margin of 1.8%. Comparing this to the fourth quarter of 2024, net sales were $238 million with a 1.2% EBIT margin. The first quarter of 2025 saw organic net sales growth of 2.2% in the MDA Asia segment. The strategy here is to target dense, rapidly urbanizing areas within Asia where the existing product portfolio, like Brastemp or Consul models adapted for local needs, can capture market share from local or less established competitors.

Here's a look at the recent segment performance metrics:

Segment	Net Sales Q3 2025 ($M)	EBIT Margin Q3 2025 (%)	Net Sales Q4 2024 ($M)	EBIT Margin Q4 2024 (%)
MDA Latin America	802	5.7	920	7.6
MDA Asia	222	1.8	238	1.2

The Latin America segment also shows volatility, with Q3 2025 net sales at $802 million, down from $920 million in Q4 2024. This region, especially with the $250 million investment reinforcement in Mexico to consolidate it as a key export platform, is critical for leveraging established manufacturing bases for broader regional growth.

Establish direct-to-consumer e-commerce platforms in key Latin American markets.

The digital push is already well underway, building on prior successes. Whirlpool Corporation's direct-to-consumer operation in Brazil was a principal market for DTC and e-commerce growth. The company uses a standardized technology platform across global operations, including Latin America, to power online sales. In North America, online sales accounted for about half of total household appliance revenue in 2024. Given the total 2024 annual sales were approximately $17 billion, this indicates a massive existing digital revenue base to scale from. The goal is to replicate the agility seen in Brazil across other key Latin American markets using this standardized platform.

Enter the professional/commercial laundry sector with existing heavy-duty models.

This involves shifting heavy-duty residential or light commercial models into dedicated commercial channels. The United States Commercial Laundry Appliances Market size is estimated to reach $10.77 billion in 2025. Whirlpool Corporation already holds a notable position in the US Commercial Washing Machine Manufacturing industry. Major players in this market include Whirlpool Corporation, Alliance Laundry Systems LLC, and Electrolux AB. The focus here is on capturing share in this multi-billion dollar market by targeting launderettes, hospitality, and healthcare sectors with existing robust models.

Partner with large-scale property management firms for bulk residential sales.

This strategy targets the B2B2C channel, moving away from individual consumer sales to large-volume institutional buyers. This requires tailoring service and warranty agreements for property portfolios. The focus is on leveraging existing brand strength in the Americas, where close to 90% of 2024 sales were generated.

Key aspects of this bulk sales approach include:

• Targeting multi-family housing developments.
• Offering integrated appliance packages.
• Establishing preferred supplier status agreements.
• Providing centralized maintenance contracts.
• Focusing on energy-efficient models for lower operating costs.

Leverage the InSinkErator brand to expand into new global plumbing distribution channels.

The acquisition of InSinkErator provides immediate access to new channels. InSinkErator is the global market leader in food waste disposers, with an installed base five times larger than the rest of the industry. Before acquisition, InSinkErator generated sales of approximately $650 million. The strategy is to use InSinkErator's established relationships within plumbing and remodeling channels to cross-sell other Whirlpool Corporation products, or to expand InSinkErator's own product line, like specialist kitchen taps, into new geographies beyond its current strongholds.

The expected upside from this brand includes:

• Capitalizing on leading consumer brand preference.
• Driving recurring sales from the large installed base.
• Expanding into new product offerings globally.

Finance: draft 13-week cash view by Friday.

Whirlpool Corporation (WHR) - Ansoff Matrix: Product Development

You're looking at how Whirlpool Corporation (WHR) is pushing new products into existing markets, which is the Product Development quadrant of the Ansoff Matrix. This strategy relies heavily on innovation, and we see that reflected in their recent focus areas.

Whirlpool Corporation plans to launch over 100 new products globally in 2025. This aggressive cadence supports their North American net sales growth, which rose by 3% year-over-year in the third quarter of 2025, largely strengthened by these new product sales. The Small Domestic Appliances (SDA) segment saw sales increase by 10% in that same quarter, also supported by new launches. The company's investment in innovation is clear: its patent portfolio grew by 15% in the past three years, with 23% of those filings specifically targeting smart home and sustainability technology. To be fair, R&D expenses hit a 5-year low of $405 million in December 2024, but this is set against a backdrop of a 25% increase in R&D spending since 2020.

The focus on AI-enabled smart appliances is concrete. For instance, the KitchenAid Smart Double Wall Oven incorporates AI-driven "assisted cook cycles" to simplify meal preparation. Furthermore, the Whirlpool brand launched the Whirlpool® Intelligent Induction Cooktop with the WipeClean™ Coating earlier this year. This focus on user experience is resonating, as the Whirlpool brand achieved the #1 rank in Customer Satisfaction with Cooktops in the J.D. Power 2025 U.S. Home Appliance Satisfaction Study.

Meeting new regulations and consumer demand for efficiency is a core product driver. The company's SlimTech™ insulation technology, introduced previously, reduces refrigerator wall thickness by up to 66% while increasing internal capacity by 25%, which also translates to a 20% reduction in energy use for those refrigerators. This aligns with their broader environmental commitment; Whirlpool Corporation has a target to reduce 30% GHG in operations and products in use by 2025 from a 2005 baseline.

Developing modular and customizable finishes appeals directly to design-focused buyers, moving beyond standard white or stainless steel. While specific revenue from customization isn't broken out, the success of premium brands like JennAir and KitchenAid suggests this strategy is working. The company's overall 2025 sales projection is approximately $15.8 billion, and high-margin, differentiated products are key to achieving the projected ongoing earnings per diluted share of approximately $10.00 for the full year 2025.

The urban apartment market represents a clear opportunity, especially given that the US has a housing unit shortfall estimated between three to four million units. Developing premium, small-footprint lines directly addresses the space constraints common in dense urban environments. This product push is also supported by channel trends; in the second quarter of 2025, 26% of major appliance purchases occurred online, suggesting that digital-first marketing for these specialized lines is necessary.

For new units, offering services like maintenance and filter replacement moves Whirlpool Corporation toward recurring revenue streams. The company's reported Other Revenue sources already include revenues from subscription arrangements, although specific dollar amounts for appliance maintenance subscriptions aren't detailed separately from other sources like the InSinkErator business.

Here's a snapshot of some key 2025 outlook and recent performance metrics:

Metric	Value / Projection	Period / Context
Full-Year Net Sales Projection	Approximately $15.8 billion	2025 Outlook
Ongoing Earnings Per Diluted Share Projection	Approximately $10.00	2025 Outlook
New Products Planned Launch	Over 100	2025 Global
SDA Segment Sales Growth	10%	Q3 2025
Refrigerator Capacity Increase (SlimTech)	25%	Product Feature
R&D Patent Filings in Smart Home/Sustainability	23%	Past three years
Online Major Appliance Purchases	26%	Q2 2025

The Product Development strategy is clearly centered on technology and efficiency, which should help maintain brand relevance. You should track the conversion rate of these new product launches into actual revenue share against the flat-to-down market anticipation for 2025.

• Launch of Whirlpool® Intelligent Induction Cooktop with WipeClean™ Coating.
• KitchenAid Smart Double Wall Oven featuring AI-driven assisted cook cycles.
• SlimTech™ insulation achieving 20% energy use reduction in refrigerators.
• Patent portfolio growth of 15% over three years, focused on tech.
• Achieved #1 J.D. Power Customer Satisfaction for Cooktops in 2025.

Finance: draft 13-week cash view by Friday.

Whirlpool Corporation (WHR) - Ansoff Matrix: Diversification

You're looking at Whirlpool Corporation (WHR) and seeing a company that has been streamlining its global footprint, selling off major segments like its Middle East and Africa business and forming a joint venture in Europe, which closed in April 2024. This portfolio transformation, which involved combining its European major domestic appliance business with Arçelik's assets into Beko Europe B.V. (where Whirlpool Corporation now owns 25 percent), frees up capital for true diversification moves outside the core North American Major Domestic Appliances (MDA) business, which still accounts for nearly two-thirds of total sales. The 2025 outlook shows management is focused on cost discipline, guiding for more than $200 million in structural cost take out actions, while planning to pay down approximately $700 million of debt.

The potential for diversification is grounded in leveraging existing digital investments and the expected cash generation from strategic moves, like the intended reduction of its stake in Whirlpool of India Ltd. to approximately 20 percent in 2025, which is expected to yield net cash proceeds of $550 to $600 million. The expected full-year 2025 Net Sales guidance is approximately $15.8 billion.

2025 Financial Metric	Projected Amount/Range	Source Context
Full-Year Net Sales Guidance	Approximately $15.8 billion	Like-for-like growth expected to be approximately 3%
Structural Cost Take Out Target	More than $200 million	A key focus area for operational efficiency
Debt Pay Down Planned	Approximately $700 million	A stated capital allocation priority
Expected Free Cash Flow (FCF)	Approximately $200 million (Latest Guidance)	Revised down from earlier estimates of $500 to $600 million
Expected Cash from Operations	Approximately $600 million (Latest Guidance)	Down from earlier estimates of approximately $1 billion
Net Cash Proceeds from India Transaction	$550 to $600 million	Expected inflow to support balance sheet strengthening

Acquire a home automation software company to control the smart home ecosystem

Whirlpool Corporation has already made moves into the connected space, acquiring Yummly, a meal discovery platform, back in 2017. Yummly currently boasts more than 27 million registered users. This digital foundation supports the broader ecosystem play, which includes collaboration with industry leaders like Google, Nest, Amazon, and Apple. The company was an active participant in bringing Matter support to major appliances via the Matter 1.2 update, which includes features for washing machines, refrigerators, and dishwashers. This existing framework provides the necessary technical backbone for acquiring a dedicated home automation software company to integrate control across the entire home, not just the laundry or kitchen.

Enter the residential HVAC (heating, ventilation, and air conditioning) market

Entering the residential HVAC market represents a significant new product category for Whirlpool Corporation, especially given its recent portfolio streamlining. You have to remember that Whirlpool Corporation actually divested its compressor business, Embraco, to Nidec Corporation back in July 2019. Furthermore, the recent EMEA transaction created a new European entity that includes Arçelik's air conditioning businesses, of which Whirlpool Corporation holds a 25 percent stake. Re-entering the full residential HVAC market would be a true diversification play, moving into a segment where the company has recently shed core component operations.

Develop a B2B service offering for appliance repair and maintenance across brands

While Whirlpool Corporation focuses heavily on its own brands-Whirlpool, KitchenAid, Maytag, JennAir, among others-a cross-brand B2B service offering is a new service line. The company does have existing service revenue streams, such as a water subscription business in its Latin America segment. The capital generated from the India transaction (projected at $550 to $600 million) and the expected incremental free cash flow from the EMEA JV (projected at $200-$300 million in 2025) could fund the build-out of a national, multi-brand service network. This move shifts focus from just product sales to recurring service revenue.

Invest in sustainable, non-appliance home goods like smart storage solutions

This strategy builds on existing non-appliance revenue. Whirlpool Corporation already operates a water subscription business in its Latin America segment, providing consumers with a water filtration system delivered to their home. Expanding this concept into high-margin, sustainable, non-appliance goods like smart storage solutions leverages the existing consumer relationship and brand trust established through appliance sales. The company's TTM revenue as of October 2025 was $15.56 billion, and growing a new, high-margin category would help improve the overall profitability profile, especially as they target structural cost savings of more than $200 million in 2025.

The potential for new revenue streams beyond traditional appliance market shares is a stated goal, especially as IoT adoption increases. Here's a look at the segment focus:

• North America MDA: Nearly two-thirds of total sales.
• Asia Segment: Experienced 7.6 percent net sales increase in Q4 2024.
• Small Domestic Appliances (SDA) Global: Grew 5.7 percent in Q4 2024.
• Water Subscription Business: Exists in the Latin America segment.

Launch a line of commercial-grade kitchen equipment for small restaurants

Whirlpool Corporation is known as the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, primarily serving the residential market. Moving into commercial-grade equipment for small restaurants is a clear new market entry. This would be a direct diversification from the core business, which is heavily weighted toward the Americas. The company's 2025 guidance projects a full-year GAAP EPS of approximately $8.75 and Ongoing EPS of approximately $10.00 or $7.00, depending on the reporting period, showing the current focus is on core profitability while managing macroeconomic headwinds.