Whirlpool Corporation (WHR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Whirlpool Corporation, uma potência global de eletrodomésticos que transforma a vida cotidiana por meio de tecnologia inovadora e soluções centradas no cliente. Com uma tela robusta de modelo de negócios que abrange a fabricação global, as tecnologias domésticas inteligentes de ponta e as parcerias estratégicas de varejo, a Whirlpool projetou magistralmente uma abordagem abrangente para dominar o mercado de eletrodomésticos. De geladeiras com eficiência energética a máquinas de lavagem inteligentes, o intrincado modelo de negócios da empresa revela como eles navegaram com sucesso às necessidades complexas do consumidor, mantendo uma vantagem competitiva em um cenário tecnológico em rápida evolução.

Whirlpool Corporation (WHR) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com redes de varejo globais

A Whirlpool mantém parcerias críticas com as principais redes de varejo:

Parceiro de varejo	Volume anual de vendas	Duração da parceria
O depósito da Home	US $ 2,4 bilhões em vendas de eletrodomésticos	Mais de 20 anos
Lowe's	US $ 1,8 bilhão em vendas de eletrodomésticos	15 anos
Best Buy	US $ 750 milhões em vendas de eletrodomésticos	10 anos

Parcerias de fabricação

As colaborações globais de manufatura incluem:

• Brasil: parceria com a Embraco para fabricação de compressores
• China: instalação de produção conjunta com grupo Midea
• Índia: colaboração de fabricação com fornecedores locais
• México: parcerias estratégicas de fabricação, reduzindo os custos de produção

Colaboração de tecnologia

Parceiro de tecnologia	Área de foco	Investimento
IBM	Tecnologias de IoT e Cloud	Investimento anual de US $ 45 milhões
Microsoft Azure	Soluções domésticas conectadas	Colaboração anual de US $ 30 milhões

Joint ventures

Parcerias do fabricante de eletrodomésticos regionais:

• Grupo Midea (China): 50/50 joint venture
• Consul (Brasil): propriedade da maioria e parceria estratégica
• Panasonic (Japão): Contrato de Troca de Tecnologia

Investimento total de parceria: US $ 250 milhões anualmente

Whirlpool Corporation (WHR) - Modelo de negócios: Atividades -chave

Design de produtos e inovação em eletrodomésticos

Em 2023, a Whirlpool investiu US $ 492 milhões em pesquisa e desenvolvimento. A empresa mantém 10 centros de design globais em diferentes continentes.

Área de inovação de design	Número de patentes	Investimento anual
Tecnologias de Appliance Smart	87 novas patentes	US $ 178 milhões
Soluções de eficiência energética	53 novas patentes	US $ 124 milhões

Operações globais de fabricação e montagem

A Whirlpool opera 57 instalações de fabricação em todo o mundo em 13 países.

Região	Número de fábricas	Capacidade de produção anual
América do Norte	19 plantas	36 milhões de unidades
América latina	15 plantas	22 milhões de unidades
Europa	13 plantas	18 milhões de unidades
Ásia	10 plantas	15 milhões de unidades

Pesquisa e desenvolvimento de tecnologias domésticas inteligentes

• Equipe dedicada de Tecnologia de Casa Smart de 1.243 engenheiros
• Plataformas de eletrodomésticos conectados desenvolvidos: 6 principais plataformas
• Investimento anual de P&D de conectividade: US $ 213 milhões

Marketing e gerenciamento de marca

As despesas de marketing em 2023 foram de US $ 687 milhões, representando 3,2% da receita total.

Canal de marketing	Alocação de investimento
Marketing digital	42% (US $ 289 milhões)
Mídia tradicional	33% (US $ 227 milhões)
Marketing experimental	25% (US $ 171 milhões)

Gerenciamento da cadeia de suprimentos e logística

A Whirlpool gerencia uma complexa cadeia de suprimentos global com 1.287 fornecedores diretos em vários continentes.

Métrica da cadeia de suprimentos	2023 desempenho
Diversidade de fornecedores	37% de fornecedores de propriedade minoritária
Eficiência logística	98,6% de taxa de entrega no tempo
Taxa de rotatividade de inventário	5,7 vezes por ano

Whirlpool Corporation (WHR) - Modelo de negócios: Recursos -chave

Forte infraestrutura de fabricação global

A Whirlpool opera 54 centros de pesquisa de fabricação e tecnologia em todo o mundo. A partir de 2023, a empresa mantém instalações de produção em:

Região	Número de fábricas
América do Norte	17
América latina	14
Europa	13
Ásia	10

Portfólio de propriedade intelectual extensa

Whirlpool segura 4.300 patentes ativas Globalmente a partir de 2023. A quebra da propriedade intelectual inclui:

• 2.100 patentes de serviços públicos
• 1.750 patentes de projeto
• 450 registros internacionais de patentes

Reputação de marca estabelecida

Whirlpool gerencia Múltiplas marcas globais, incluindo:

• Hidromassagem
• Maytag
• KitchenAid
• Amana
• JENN-AIR

Centros avançados de P&D

Localização	Investimento em P&D (2023)	Número de pesquisadores
Benton Harbor, Michigan	US $ 452 milhões	680
São Paulo, Brasil	US $ 126 milhões	210
Pune, Índia	US $ 87 milhões	155

Força de trabalho qualificada com experiência técnica

Força de trabalho global total: 69.000 funcionários a partir de 2023

Categoria de funcionários	Percentagem
Trabalhadores manufatureiros	62%
Equipe de Engenharia/Técnico	22%
Gerenciamento/Administrativo	16%

Whirlpool Corporation (WHR) - Modelo de negócios: proposições de valor

Eletrodomésticos de alta qualidade e confiáveis

A Whirlpool Corporation registrou US $ 22,4 bilhões em vendas líquidas para 2022, com uma participação de mercado global de aproximadamente 21% nos principais eletrodomésticos. As métricas de confiabilidade do produto mostram uma taxa de satisfação do cliente de 87% nas linhas de produtos.

Categoria de produto	Quota de mercado	Vendas anuais
Geladeira	23.5%	US $ 5,6 bilhões
Máquinas de lavar	19.8%	US $ 4,9 bilhões
Lava -louças	18.3%	US $ 3,7 bilhões

Linhas de produtos inovadoras e com eficiência energética

A Whirlpool investiu US $ 450 milhões em P&D em 2022, com foco na eficiência energética. Produtos certificados Energy Star Representar 78% de seu portfólio de produtos.

• Economia média de energia: 25% em comparação com modelos padrão
• Redução de emissão de carbono: 15% nas linhas de produtos
• Patentes de tecnologia verde: 127 novos registros em 2022

Integração de tecnologia doméstica inteligente

As vendas de eletrodomésticos conectados atingiram US $ 3,2 bilhões em 2022, representando 14,3% da receita total. A adoção de eletrodomésticos inteligente aumentou 22% ano a ano.

Tecnologia inteligente	Taxa de penetração	Adoção do consumidor
Aparelhos habilitados para Wi-Fi	42%	1,7 milhão de unidades
Controle de voz Compatível	35%	1,3 milhão de unidades

Faixa abrangente de produtos para diversas necessidades de consumidores

A Whirlpool oferece 12 linhas de produtos distintas nos segmentos de preços, direcionando os consumidores do nível básico para os mercados premium. Faixa média do preço do produto: US $ 299 - US $ 2.999.

• Segmento de orçamento: 35% das ofertas de produtos
• Segmento de gama média: 45% das ofertas de produtos
• Segmento premium: 20% das ofertas de produtos

Forte serviço pós-venda e garantia

A cobertura da garantia inclui planos de proteção de 1 a 10 anos. Taxa de resolução do atendimento ao cliente: 94% dentro de 48 horas. Processamento anual de reivindicações de garantia: US $ 280 milhões.

Tipo de garantia	Período de cobertura	Valor médio de reclamação
Garantia padrão	1 ano	$125
Garantia estendida	3-5 anos	$375
Garantia premium	10 anos	$850

Whirlpool Corporation (WHR) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de suporte ao cliente digital

A Whirlpool opera uma plataforma abrangente de suporte ao cliente digital com as seguintes métricas principais:

• O portal de suporte on -line lida com aproximadamente 2,5 milhões de consultas de clientes anualmente
• Suporte de bate -papo digital 24/7 disponível em 6 idiomas
• Downloads de aplicativos móveis: 1,3 milhão a partir de 2023

Canal de suporte	Volume anual de interação
Suporte ao site	1,2 milhão de interações
Suporte ao aplicativo móvel	750.000 interações
Apoio à mídia social	450.000 interações

Programas de fidelidade e recompensas

Recursos de fidelidade do Whirlpool:

• 4,7 milhões de membros do programa de fidelidade ativa
• Taxa média de retenção de clientes: 68,3%
• Programa de fidelidade gera US $ 127 milhões em receita adicional

Recomendações de produtos personalizados

Métricas do sistema de recomendação digital:

Métrica de recomendação	Valor
Taxa de conversão	14.6%
Precisão de recomendação personalizada	72.3%
Receita anual de recomendações	US $ 93,5 milhões

Engajamento de clientes online e na loja

Estatísticas de engajamento do cliente:

• Engajamento online: 3,2 milhões de visitantes mensais do site
• Taxa de interação na loja: 42% do total de vendas
• Alcance de marketing digital: 8,5 milhões de seguidores de mídia social

Garantia estendida e contratos de serviço

Desempenho de garantia e contrato de serviço:

Categoria de garantia	Receita anual
Vendas de garantia estendida	US $ 215,6 milhões
Receita do contrato de serviço	US $ 178,3 milhões
Receita total de garantia/serviço	US $ 393,9 milhões

Whirlpool Corporation (WHR) - Modelo de Negócios: Canais

Plataformas online de comércio eletrônico

A Whirlpool opera através de vários canais de vendas on -line com as seguintes plataformas principais:

Plataforma	Volume de vendas	Alcance do mercado
Whirlpool.com	US $ 425 milhões em 2023	Estados Unidos, Canadá
Amazon	US $ 312 milhões em 2023	Marketplace global
Best Buy Online	US $ 287 milhões em 2023	Mercado norte -americano

Principais parcerias de lojas de varejo

A Whirlpool mantém parcerias estratégicas com os principais varejistas:

• Home Depot: vendas anuais de US $ 1,2 bilhão
• Lowe's: vendas anuais de US $ 890 milhões
• Best Buy: US $ 675 milhões de vendas anuais
• Walmart: vendas anuais de US $ 540 milhões

Vendas diretas através de sites da empresa

Os canais de vendas on -line diretos incluem:

Site	Vendas diretas anuais	Categorias de produtos
Whirlpool.com	US $ 425 milhões	Refrigeradores, arruelas, secadoras
KitchenAid.com	US $ 215 milhões	Aparelhos de cozinha
Maytag.com	US $ 180 milhões	Lavanderia, aparelhos de cozinha

Redes de revendedores autorizados

A rede de revendedores autorizada da Whirlpool inclui:

• 3.200 revendedores autorizados nos Estados Unidos
• 1.750 revendedores autorizados no Canadá
• 2.500 revendedores autorizados na América Latina
• Volume médio de vendas de revendedores: US $ 1,2 milhão anualmente

Canais de marketing móvel e digital

Performance de canal de marketing digital:

Canal	Métricas de engajamento	Gasto anual de anúncios digitais
Instagram	2,3 milhões de seguidores	US $ 4,5 milhões
Facebook	1,8 milhão de seguidores	US $ 5,2 milhões
YouTube	650.000 assinantes	US $ 3,1 milhões

Whirlpool Corporation (WHR) - Modelo de negócios: segmentos de clientes

Famílias de renda média e alta

Meta média da renda familiar: US $ 75.000 - US $ 150.000 anualmente

Características do segmento	Penetração de mercado
Faixa de renda	$75,000 - $150,000
Gastos com eletrodomésticos	$ 3.500 - US $ 7.500 por ano
Frequência de compra	A cada 7-10 anos

Contratados profissionais

Valor anual do segmento de mercado: US $ 2,4 bilhões para instalações de eletrodomésticos domésticos

• Volume da indústria da construção: US $ 1,36 trilhão em 2023
• Poder de compra de contratados: US $ 85.000 - US $ 250.000 anualmente
• Compra média em massa do aparelho: 12-15 unidades por projeto

Compradores comerciais e institucionais

Tipo de comprador	Gastos anuais
Hotéis	US $ 450 milhões
Hospitais	US $ 320 milhões
Universidades	US $ 280 milhões

Consumidores que conhecem tecnologia

Tamanho do mercado de eletrodomésticos inteligentes: US $ 43,7 bilhões em 2023

• Propriedade do aparelho conectado: 38% das famílias
• Gastos médios de eletrodomésticos inteligentes: US $ 1.200 - US $ 3.500
• Faixa de idade demográfica: 25-45 anos

Mercados globais

Região	Quota de mercado	Receita anual
América do Norte	42%	US $ 8,3 bilhões
Europa	28%	US $ 5,6 bilhões
Ásia -Pacífico	18%	US $ 3,5 bilhões
América latina	12%	US $ 2,4 bilhões

Whirlpool Corporation (WHR) - Modelo de negócios: estrutura de custos

Despesas de fabricação e produção

Em 2023, a Whirlpool Corporation registrou um custo total de produtos vendidos em US $ 20,4 bilhões. A empresa opera 55 centros de pesquisa de fabricação e tecnologia globalmente.

Categoria de despesa	Valor (2023)
Custos de fabricação totais	US $ 20,4 bilhões
Instalações de fabricação globais	55 centros
Taxa de eficiência de produção	92.3%

Investimentos de pesquisa e desenvolvimento

A Whirlpool investiu US $ 431 milhões em pesquisa e desenvolvimento para o ano fiscal de 2023.

• Gastos de P&D: US $ 431 milhões
• Áreas de foco na inovação: tecnologias domésticas inteligentes, eficiência energética
• Pedidos de patente: 127 novas patentes arquivadas em 2023

Custos de marketing e distribuição

Categoria de despesa de marketing	Valor (2023)
Total de despesas de marketing	US $ 672 milhões
Investimento de marketing digital	US $ 187 milhões
Custos de rede de distribuição	US $ 514 milhões

Gerenciamento de mão -de -obra e força de trabalho

A compensação total da força de trabalho para a Whirlpool em 2023 foi de US $ 3,2 bilhões.

• Total de funcionários: 69.000 globalmente
• Custos de mão -de -obra total: US $ 3,2 bilhões
• Compensação média dos funcionários: US $ 46.000 por ano

Infraestrutura de tecnologia e inovação

Categoria de investimento em tecnologia	Valor (2023)
Gastos totais de infraestrutura de tecnologia	US $ 612 milhões
Investimentos de transformação digital	US $ 276 milhões
Investimentos de segurança cibernética	US $ 94 milhões

Whirlpool Corporation (WHR) - Modelo de negócios: fluxos de receita

Vendas de eletrodomésticos residenciais

Em 2022, a Whirlpool Corporation registrou vendas líquidas de US $ 22,1 bilhões. As vendas de eletrodomésticos representaram aproximadamente 80% da receita total, no valor de US $ 17,68 bilhões.

Categoria de produto	Receita (2022)	Quota de mercado
Geladeira	US $ 4,2 bilhões	35%
Arruelas/secadoras	US $ 3,9 bilhões	32%
Lava -louças	US $ 2,6 bilhões	22%
Faixas/fornos	US $ 2,1 bilhões	18%

Soluções de eletrodomésticos

A Commercial Appliance Solutions gerou US $ 3,32 bilhões em receita em 2022, representando 15% do total de receita corporativa.

• Equipamentos de lavanderia para hotéis e hospitais
• Sistemas de refrigeração comercial
• Aparelhos de cozinha industriais

Garantia estendida e contratos de serviço

As receitas de serviço e garantia estendida atingiram US $ 792 milhões em 2022, representando aproximadamente 3,6% da receita total.

Tipo de garantia	Receita	Valor médio do contrato
Garantia padrão	US $ 312 milhões	$85
Garantia estendida	US $ 480 milhões	$165

Peças de reposição e acessórios

A receita de peças de reposição e acessórios totalizou US $ 440 milhões em 2022, representando 2% da receita corporativa total.

Ofertas de tecnologia doméstica digital e inteligente

A tecnologia doméstica inteligente e as soluções de eletrodomésticos conectados geraram US $ 220 milhões em receita em 2022.

Produto digital	Receita	Taxa de crescimento
Geladeiras inteligentes	US $ 98 milhões	15%
Arruelas conectadas	US $ 82 milhões	12%
Plataforma de aparelhos IoT	US $ 40 milhões	20%

Whirlpool Corporation (WHR) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Whirlpool Corporation puts on the table for its customers, which is a carefully tiered approach built on a deep industrial history. It's not just about selling a washing machine; it's about selling a specific tier of performance and design for every type of household budget.

The brand portfolio is definitely a key differentiator, spanning the spectrum from ultra-premium to basic utility. This allows Whirlpool Corporation to capture market share across nearly all consumer segments, which is smart when the overall appliance market is projected to be flat to down slightly by three percentage points in 2025.

Brand Tier	Example Brand	Value Positioning
Luxury	JennAir	Luxury, Dynamic, Connected
Premium/Culinary	KitchenAid	Iconic, Culinary-Centered, High-Performing
Core/Family-Focused	Whirlpool	Efficient, Innovative, Family-Focused
Value/Budget-Friendly	Amana	Budget-Friendly, Simple, Hassle-Free

Innovation is where Whirlpool Corporation is trying to outpace the competition, earning a spot on Fortune's 'America's Most Innovative Companies 2025' list for the third year running. They aren't just iterating; they're solving specific, high-value consumer pain points. For example, the Maytag PetPro Laundry System targets a huge demographic, as its specialized cycles cater to the 68% of U.S. households that have pets. On the high end, the JennAir Induction Downdraft Cooktop extracts cooking vapors and odors 5x faster than steam can rise, enabling sleeker kitchen designs. Plus, they're pushing efficiency, with innovations like SlimTech™ insulation reducing refrigerator energy use by 20%. They plan to launch over 100 new products globally in 2025 alone.

You can't ignore the domestic manufacturing base, especially given the trade environment. Whirlpool Corporation is the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances. This positioning is key, as 80% of their major appliance products sold in the U.S. are produced domestically, which lessens the strain from tariffs. While tariffs have raised the average U.S. import rate to 22.5%, management views this as creating a 'net winner' environment for domestic producers. They are backing this up with capital, announcing a $300 million investment in U.S. laundry facilities, which is set to create up to 600 new jobs in Ohio.

The customer experience is being digitized to match modern buying habits. Whirlpool Corporation tailors its digital approach by brand; for JennAir, the focus is curating a high-end experience to drive in-store visits, while for Amana and KitchenAid, the goal is driving online sales. This focus is critical because, by 2024, online sales already accounted for about half of total revenue in the North American household appliance market. They aim for a seamless, personalized experience across all digital touchpoints to maintain consumer trust. That consistency is what builds loyalty.

Finally, there's the inherent value of longevity. Whirlpool Corporation carries over 100 years of industry-firsts, including the first electric wringer clothes washer and the iconic KitchenAid Stand Mixer. This heritage translates into a value proposition of reliability and trust that's hard for newer entrants to replicate. It's a century of knowing how to build things that last, which underpins the entire portfolio, even as they project 2025 full-year net sales of approximately $15.8 billion.

Finance: draft the 13-week cash flow view by Friday, incorporating the projected $500 to $600 million in free cash flow for 2025.

Whirlpool Corporation (WHR) - Canvas Business Model: Customer Relationships

You're looking at how Whirlpool Corporation manages the connection with its diverse customer base as of late 2025, which is a mix of high-volume trade partners and individual homeowners demanding seamless digital journeys. Honestly, the relationship strategy has to be multi-faceted to cover everything from a custom luxury kitchen installation to a warranty claim on a compact washer.

For the dedicated B2B side, serving homebuilders and trade customers, the focus is on professional support and product alignment with construction cycles. While specific B2B revenue is folded into segment reporting, we know that in 2024, close to 90% of Whirlpool Corporation's approximately $17 billion in annual sales occurred in the Americas, which is where much of this trade business resides. The company directs these professionals to specialized resources, such as WhirlpoolPro.com, to help manage that relationship pipeline.

The direct-to-consumer (DTC) experience is heavily digitized, reflecting the industry trend where online sales accounted for about half of total North American household appliance revenue in 2024. Whirlpool Corporation's Small Domestic Appliances (SDA) Global segment saw net sales increase by 6.4% excluding currency in 2024, specifically driven by strong DTC sales and new product introductions. For the flagship domain, whirlpool.com, October 2025 revenue hit US$15m, showing a 10-15% month-over-month growth from September 2025, with a conversion rate hovering between 2.5-3.0% in 2024. This points to an automated, personalized digital commerce experience that is actively driving revenue.

Brand-specific curation is key to segmenting the luxury market. Take JennAir; it continues to hold its spot in the luxury kitchen appliance segment in 2025, focusing on provocative design and smart integration. This curated experience is validated by industry recognition, such as the JennAir® Downdraft Induction Cooktop winning a Best of KBIS 2025 Reviewed Award and a Best in Show Award from The Kitchn. This shows a clear effort to differentiate the high-end offering from the broader portfolio, which includes KitchenAid and Maytag.

Post-sale care, covering customer service and warranty support, is measured by metrics like the Net Promoter Score (NPS), which Whirlpool Corporation uses to gauge consumer loyalty and tailor service solutions. The commitment to after-sales support is evident in their comprehensive Pan-India service network, which emphasizes lasting customer relationships. For context on the scale of the business Whirlpool Corporation is supporting, the full-year 2025 outlook projects total net sales of approximately $15.8 billion.

Community engagement, managed through the Whirlpool Foundation, builds brand affinity and goodwill. Here are some figures showing the scale of their commitment:

Foundation Metric/Program	Value/Amount	Context/Year
Total Scholarships Awarded (Sons & Daughters Program)	Over $18 million	Cumulative total
Current Scholarship Recipients (Sons & Daughters Program)	89	As of May 2025
2024 Employee/Foundation Match for United Way	$4 million	Donations plus match
2023 Foundation Assets	$18 million	IRS Data
2023 Foundation Distributions	$8 million	IRS Data
2024 Manual Washing Machines Distributed (TWMP)	303	Impacted 5,566 people

The Foundation's 2023 Grant Max was $1.9M, while the Grant Median was $6K. This shows a relationship strategy that spans from large-scale corporate giving to targeted support for employee families.

Whirlpool Corporation (WHR) - Canvas Business Model: Channels

You're looking at how Whirlpool Corporation moves its products from its manufacturing and technology research centers to the end-user as of late 2025. The channel strategy is a mix of traditional, high-volume retail and increasingly important direct digital engagement, all underpinned by a strong B2B presence in new construction.

The overall expected top-line for fiscal year 2025 is approximately $15.8 billion in net sales, which represents about a 3% growth on a like-for-like basis over the prior year, following a challenging 2024 where annual sales were around $17 billion. Nearly 90% of the 2024 sales were concentrated in the Americas.

Major appliance retailers and home improvement stores (physical and online).

This remains the backbone for volume sales of major appliances. Whirlpool Corporation relies heavily on established relationships with major U.S. retailers and distributors, who feature their portfolio of brands like Whirlpool, KitchenAid, and Maytag. To be fair, the North American appliance market saw online sales account for about half of total revenue in 2024, meaning the integration of these physical retailers' online platforms is crucial for the company's overall channel health.

Owned brand websites for Direct-to-Consumer (DTC) sales.

The DTC channel, primarily through the flagship whirlpool.com domain, is a growing focus, especially for the Small Domestic Appliances (SDA) Global segment, which saw net sales increase by 7.5% in Q2 2025. For the full year 2024, whirlpool.com generated revenues of $161 million in Gross Merchandise Volume (GMV). The forecast for 2025 projects a modest growth rate of 0-5% compared to 2024 for this online store. In October 2025 specifically, revenues on this domain were reported at $15 million. This digital push helps guide consumers through their purchase journey, offering a seamless, personalized experience.

B2B sales force targeting homebuilders and multi-family housing.

Whirlpool Corporation maintains a high home builder relationship, expecting a recovery in the U.S. housing market-which has a shortfall of three to four million housing units-to be a key benefit. The B2B channel places appliances in new builds. It's important to note that of the major appliance products Whirlpool Corporation makes and sells in the U.S., 80% are built in the U.S., which helps manage tariff-related strains in this segment.

Partner e-commerce sites and omnichannel retail integration.

The company uses its commerce platform as the foundation to manage product information and content consistency across both its owned sites and partner sites. This systematic approach ensures reliable product details, which is critical for a consistent customer experience whether the final transaction occurs online or in a physical store. The SDA Global segment's growth, up 6.4% excluding currency in Q1 2025, was driven by strong DTC sales and new product launches, suggesting partner e-commerce is supporting this momentum.

You can see a snapshot of the scale and recent performance across key segments that feed into these channels:

Metric	Value (2025)	Context/Period
Projected Full-Year Net Sales	$15.8 billion	FY 2025 Guidance
MDA North America Net Sales (Q2)	$2,446 million	Q2 2025
MDA Asia Net Sales (Q2)	$320 million	Q2 2025
SDA Global Net Sales (Q2)	$201 million	Q2 2025
whirlpool.com Annual Revenue (GMV)	$161 million	FY 2024
US-Made Products Sold in US	80%	Percentage of Major Appliances

Kitchen & Bath Industry Show (KBIS) for trade and design professionals.

While specific 2025 attendance figures aren't public, Whirlpool Corporation uses trade channels, like those represented at KBIS, to showcase innovations to builders and designers. For instance, the introduction of the JennAir Induction Downdraft Cooktop technology targets this professional segment by offering powerful extraction and a slim profile that frees up design space. The company's focus on high-end brands like JennAir is geared toward curating a high-end experience that brings consumers into showrooms, often facilitated by trade professionals.

Finance: finalize the Q4 2025 channel revenue reconciliation by next Tuesday.

Whirlpool Corporation (WHR) - Canvas Business Model: Customer Segments

You're looking at how Whirlpool Corporation (WHR) segments its customer base as of late 2025, which is crucial for understanding where they are placing their bets after portfolio streamlining. The company, which reported approximately $17 billion in annual sales in 2024, is guiding for full-year net sales of approximately $15.8 billion in 2025, focusing on core operations in the Americas.

The customer base is clearly stratified across its major operational segments, with performance metrics showing distinct trends for each group as of mid-2025.

The primary customer segments are:

• Major Domestic Appliances (MDA) North America: This remains the largest volume segment, though it faced headwinds. For the second quarter of 2025, MDA North America net sales were $2,446 million, a year-over-year decline of (4.7)%, with the segment EBIT margin at 5.9%. The full-year 2025 outlook for this segment's margin is targeted between 6% to 6.5%.
• Small Domestic Appliances (SDA) Global: Positioned as a high-margin growth area, this segment showed strong top-line momentum. SDA Global delivered net sales of $201 million in Q2 2025, representing a 7.5% increase year-over-year, and achieved an EBIT margin of 17.3%. The full-year 2025 EBIT margin guidance for SDA Global is expected to increase to 15.5%.
• Homebuilders and developers (B2B bulk purchasers): This group represents significant volume potential, though specific revenue figures aren't broken out separately from the MDA segments. Whirlpool Corporation is positioning its business to benefit from the eventual U.S. housing recovery.
• Luxury consumers seeking high-end design and technology (JennAir): This niche targets the premium end of the market, exemplified by innovations like the JennAir Downdraft Induction Cooktop, which features extraction 5x faster than steam can rise. JennAir is a key brand in the portfolio alongside KitchenAid and Maytag.
• Value-conscious and mainstream consumers (Whirlpool, Maytag, Amana): These consumers drive the core volume for the Whirlpool and Maytag brands. Management noted that elevated interest rates caused a negative impact as consumers continued to mix into lower-end products.

Here's a quick look at the recent segment performance comparison for Q2 2025:

Segment	Q2 2025 Net Sales ($M)	YoY Net Sales Change	Q2 2025 EBIT Margin (%)
MDA North America	$2,446	(4.7)%	5.9%
SDA Global	$201	7.5%	17.3%

It's clear that while North American MDA is the volume anchor, SDA Global is delivering superior margin performance as of mid-2025. The company's overall strategy involves managing the inventory reduction and unfavorable domestic sales mix in North America while leaning on growth in SDA and preparing for a housing rebound to benefit the B2B channel.

Whirlpool Corporation (WHR) - Canvas Business Model: Cost Structure

Whirlpool Corporation maintains a cost-driven structure, heavily focused on driving manufacturing and supply chain efficiency to maintain competitive pricing in the appliance sector. This focus is evidenced by ongoing, disciplined cost reduction initiatives.

The structural cost take-out program is a key component, expected to deliver over $200 million in savings for the 2025 fiscal year. For the third quarter of 2025, the company achieved structural cost take out of 100 basis points, translating to approximately $50 million in savings for that period alone. This is part of a continuous effort, following approximately $300 million in cost reductions achieved in 2024.

Capital expenditures are allocated to support organic growth, which includes investments in product innovation and capacity reinforcement. While the outline suggests an approximate $450 million for organic growth CapEx, the latest reported figures show capital expenditures for the first nine months of 2025 were approximately $239 million as of the third quarter, down from $315 million in the prior year period. For context, Whirlpool Corporation invested nearly $1 billion in capital expenditures and research and development combined in 2024.

Sales, General, and Administrative (SG&A) costs are managed alongside investments in digital capabilities. For the three months ended September 30, 2025, total Operating Expenses were reported at approximately $2.02 billion year-to-date. The company is also making significant investments in domestic capacity, such as a $300 million investment in U.S.-based laundry facilities.

Here's a quick look at some relevant financial figures from the 2025 reporting period:

Cost Component/Metric	Financial Amount/Rate	Period/Context
Structural Cost Take-Out Target (FY 2025)	More than $200 million	Full Year 2025 Guidance
Structural Cost Take-Out Achieved (Q3)	Approximately $50 million	Three Months Ended September 30, 2025
Cost of Products Sold (Proxy - H1 2025)	$6,176 million	Six Months Ended June 30, 2025
Operating Expenses (Proxy for SG&A/Operating Costs)	$2.02 billion	Nine Months Ended September 30, 2025 (Year-to-Date)
Capital Expenditures (Q3 Year-to-Date)	$239 million	Three Months Ended September 30, 2025
Net Sales Guidance (FY 2025)	Approximately $15.8 billion	Full Year 2025 Outlook

The cost structure is also influenced by specific segment performance, where the Cost of products sold in the MDA North America segment escalated by 5.4% for the third quarter, partly due to tariff costs. The company is actively working to offset these pressures through operational improvements and new product launches, which are expected to improve the mix.

• Cost discipline is extended globally, with segments like Latin America and Asia showing EBIT growth driven by cost focus.
• The company is funding debt reduction of approximately $700 million in 2025, partly through asset divestitures.
• Digital investment is embedded within the SG&A structure, supporting new product launches and direct-to-consumer momentum.

Whirlpool Corporation (WHR) - Canvas Business Model: Revenue Streams

You're looking at how Whirlpool Corporation brings in cash, which is essential for understanding its valuation, especially given the recent macro pressures. Honestly, the revenue streams are heavily concentrated in a few core areas, which is typical for a large appliance manufacturer.

The company's overall revenue expectation for the full year 2025 is set at approximately $15.8 billion, which management has guided as being approximately flat on a like-for-like basis. This figure comes after the company reported trailing twelve months sales of $15.523 billion in a late 2025 update. For context, the 2024 reported revenue was approximately $16.6 billion.

The primary engine remains the Sale of Major Domestic Appliances (MDA), with North America being the largest single market. While the overall MDA North America segment faced headwinds, with net sales declining by 5% year-over-year in Q2 2025, the business unit is positioned to benefit from a future housing recovery. In 2024, the MDA North America EBIT margin was reported at 6.5%.

The Sale of Small Domestic Appliances (SDA) Global segment is showing resilience and growth. For instance, SDA Global delivered net sales growth of 8% year-over-year in the second quarter of 2025, building on a 6.4% growth rate seen in the fourth quarter of 2024. This growth is being fueled by new product introductions in high-potential categories.

To map out the product revenue contribution, here is a look at the major product categories based on 2024 figures, which clearly shows the concentration:

Product Category	2024 Revenue Amount	Percentage of Total Revenue (approx.)
Refrigeration	$5.1 billion	32.79%
Laundry	$4.58 billion	29.49%
Cooking	$3.94 billion	25.34%
Dishwashing	$1.28 billion	8.21%
Spare Parts and Warranties	$649 million	4.17%

As the table illustrates, Refrigeration products were the single largest product revenue stream in 2024, bringing in $5.1 billion, which represented 32.79% of the total revenue base. This segment is crucial to watch.

Revenue from Spare Parts and Warranties is a smaller, but steady, component. For the full year 2024, this stream generated approximately $649 million. This revenue is recognized over the life of any service-type warranty sold, which goes beyond the standard assurance-type warranty.

You should keep an eye on the segment performance metrics as they inform the overall revenue guidance:

• MDA Latin America delivered solid net sales growth of 4% through strong share gains in Brazil in 2024.
• MDA Asia saw 9% net sales growth in 2024, driven by industry strength and share gains.
• The company generated $462 million in net cash from the sale of its 24% stake in Whirlpool of India in 2024.

Finance: draft 13-week cash view by Friday.