Whirlpool Corporation (WHR): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Whirlpool Corporation, una potencia global de electrodomésticos que transforma la vida cotidiana a través de la tecnología innovadora y las soluciones centradas en el cliente. Con un sólido lienzo de modelo de negocio que abarca la fabricación global, las tecnologías del hogar inteligente de vanguardia y las asociaciones minoristas estratégicas, Whirlpool ha diseñado magistralmente un enfoque integral para dominar el mercado de electrodomésticos. Desde refrigeradores de eficiencia energética hasta lavadoras inteligentes, el intrincado modelo de negocio de la compañía revela cómo han navegado con éxito las necesidades complejas de los consumidores mientras mantienen una ventaja competitiva en un panorama tecnológico en rápida evolución.

Whirlpool Corporation (WHR) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con cadenas minoristas globales

Whirlpool mantiene asociaciones críticas con las principales cadenas minoristas:

Socio minorista	Volumen de ventas anual	Duración de la asociación
El depósito de hogar	$ 2.4 mil millones en ventas de electrodomésticos	Más de 20 años
Lowe's	$ 1.8 mil millones en ventas de electrodomésticos	15 años
Best Buy	$ 750 millones en ventas de electrodomésticos	10 años

Asociaciones de fabricación

Las colaboraciones de fabricación global incluyen:

• Brasil: Asociación con Embraco para la fabricación de compresores
• China: Instalación de producción conjunta con Midea Group
• India: colaboración de fabricación con proveedores locales
• México: asociaciones estratégicas de fabricación que reducen los costos de producción

Colaboración tecnológica

Socio tecnológico	Área de enfoque	Inversión
IBM	IoT y tecnologías de nubes	Inversión anual de $ 45 millones
Microsoft Azure	Soluciones caseras conectadas	Colaboración anual de $ 30 millones

Empresa conjunta

Asociaciones del fabricante de electrodomésticos regionales:

• Grupo Midea (China): Ventura conjunta 50/50
• Cónsul (Brasil): propiedad mayoritaria y asociación estratégica
• Panasonic (Japón): Acuerdo de intercambio de tecnología

Inversión total de asociación: $ 250 millones anuales

Whirlpool Corporation (WHR) - Modelo de negocios: actividades clave

Diseño e innovación de productos en electrodomésticos

En 2023, Whirlpool invirtió $ 492 millones en investigación y desarrollo. La compañía mantiene 10 centros de diseño globales en diferentes continentes.

Área de innovación de diseño	Número de patentes	Inversión anual
Tecnologías de electrodomésticos inteligentes	87 nuevas patentes	$ 178 millones
Soluciones de eficiencia energética	53 nuevas patentes	$ 124 millones

Operaciones globales de fabricación y ensamblaje

Whirlpool opera 57 instalaciones de fabricación en todo el mundo en 13 países.

Región	Número de plantas de fabricación	Capacidad de producción anual
América del norte	19 plantas	36 millones de unidades
América Latina	15 plantas	22 millones de unidades
Europa	13 plantas	18 millones de unidades
Asia	10 plantas	15 millones de unidades

Investigación y desarrollo de tecnologías de hogar inteligentes

• Equipo dedicado de tecnología Smart Home de 1,243 ingenieros
• Plataformas de dispositivos conectados desarrollados: 6 plataformas principales
• Inversión anual de I + D de conectividad: $ 213 millones

Marketing y gestión de marca

El gasto de marketing en 2023 fue de $ 687 millones, lo que representa el 3.2% de los ingresos totales.

Canal de marketing	Asignación de inversión
Marketing digital	42% ($ 289 millones)
Medios tradicionales	33% ($ 227 millones)
Marketing experimental	25% ($ 171 millones)

Gestión de la cadena de suministro y logística

Whirlpool administra una compleja cadena de suministro global con 1.287 proveedores directos en múltiples continentes.

Métrica de la cadena de suministro	2023 rendimiento
Diversidad de proveedores	37% de proveedores de propiedad minoritaria
Eficiencia logística	Tasa de entrega a tiempo de 98.6%
Relación de rotación de inventario	5.7 veces al año

Whirlpool Corporation (WHR) - Modelo de negocios: recursos clave

Infraestructura de fabricación global fuerte

Whirlpool opera 54 centros de investigación de fabricación y tecnología en todo el mundo. A partir de 2023, la compañía mantiene instalaciones de producción en:

Región	Número de plantas de fabricación
América del norte	17
América Latina	14
Europa	13
Asia	10

Cartera de propiedad intelectual extensa

Whirlpool sostiene 4.300 patentes activas A nivel mundial a partir de 2023. Desglose de la propiedad intelectual incluye:

• 2.100 patentes de servicios públicos
• 1.750 patentes de diseño
• 450 registros internacionales de patentes

Reputación de marca establecida

Whirlpool maneja múltiples marcas globales, incluido:

• Torbellino
• Maytag
• Kitchenid
• Amana
• Air

Centros avanzados de I + D

Ubicación	Inversión de I + D (2023)	Número de investigadores
Benton Harbour, Michigan	$ 452 millones	680
São Paulo, Brasil	$ 126 millones	210
Pune, India	$ 87 millones	155

Fuerza laboral calificada con experiencia técnica

Fuerza laboral global total: 69,000 empleados A partir de 2023

Categoría de empleado	Porcentaje
Trabajadores manufactureros	62%
Ingeniería/personal técnico	22%
Gestión/administrativo	16%

Whirlpool Corporation (WHR) - Modelo de negocio: propuestas de valor

Electrodomésticos de alta calidad y confiables

Whirlpool Corporation reportó $ 22.4 mil millones en ventas netas para 2022, con una cuota de mercado global de aproximadamente el 21% en los principales electrodomésticos. Las métricas de confiabilidad del producto muestran una tasa de satisfacción del cliente del 87% en las líneas de productos.

Categoría de productos	Cuota de mercado	Venta anual
Refrigeradores	23.5%	$ 5.6 mil millones
Lavadora	19.8%	$ 4.9 mil millones
Lavavajillas	18.3%	$ 3.7 mil millones

Líneas de productos innovadoras e eficientes en energía

Whirlpool invirtió $ 450 millones en I + D en 2022, centrándose en la eficiencia energética. Productos certificados de Energy Star representar el 78% de su cartera de productos.

• Ahorro promedio de energía: 25% en comparación con los modelos estándar
• Reducción de emisiones de carbono: 15% en todas las líneas de productos
• Patentes de tecnología verde: 127 nuevas presentaciones en 2022

Integración de tecnología de hogar inteligente

Las ventas de dispositivos conectados alcanzaron los $ 3.2 mil millones en 2022, lo que representa el 14.3% de los ingresos totales. La adopción de dispositivos inteligentes aumentó en un 22% año tras año.

Tecnología inteligente	Tasa de penetración	Adopción del consumidor
Electrodomésticos habilitados para Wi-Fi	42%	1.7 millones de unidades
Control de voz compatible	35%	1.3 millones de unidades

Gama de productos integral para diversas necesidades de consumidores

Whirlpool ofrece 12 líneas de productos distintas en los segmentos de precios, dirigidos a los consumidores de nivel de entrada a mercados premium. Rango promedio de precios del producto: $ 299 - $ 2,999.

• Segmento de presupuesto: 35% de las ofertas de productos
• Segmento de rango medio: 45% de las ofertas de productos
• Segmento premium: 20% de las ofertas de productos

Servicio y garantía posterior a la presentación

La cobertura de garantía incluye planes de protección de 1 a 10 años. Tasa de resolución de servicio al cliente: 94% dentro de las 48 horas. Procesamiento de reclamos de garantía anual: $ 280 millones.

Tipo de garantía	Período de cobertura	Valor de reclamación promedio
Garantía estándar	1 año	$125
Garantía extendida	3-5 años	$375
Garantía premium	10 años	$850

Whirlpool Corporation (WHR) - Modelo de negocios: relaciones con los clientes

Plataformas de atención al cliente digital

Whirlpool opera una plataforma integral de atención al cliente digital con las siguientes métricas clave:

• El portal de soporte en línea maneja aproximadamente 2.5 millones de consultas de clientes anualmente
• Soporte de chat digital 24/7 disponible en 6 idiomas
• Descargas de aplicaciones móviles: 1.3 millones a partir de 2023

Canal de soporte	Volumen de interacción anual
Soporte del sitio web	1,2 millones de interacciones
Soporte de aplicaciones móviles	750,000 interacciones
Apoyo en las redes sociales	450,000 interacciones

Programas de fidelización y recompensas

Características del programa de lealtad de Whirlpool:

• 4.7 millones de miembros del programa de fidelización activa
• Tasa promedio de retención de clientes: 68.3%
• El programa de lealtad genera $ 127 millones en ingresos adicionales

Recomendaciones de productos personalizadas

Métricas del sistema de recomendación digital:

Métrica de recomendación	Valor
Tasa de conversión	14.6%
Precisión de recomendación personalizada	72.3%
Ingresos anuales de las recomendaciones	$ 93.5 millones

Compromiso del cliente en línea y en la tienda

Estadísticas de participación del cliente:

• Compromiso en línea: 3.2 millones de visitantes mensuales del sitio web
• Tasa de interacción en la tienda: 42% de las ventas totales
• Alcance de marketing digital: 8.5 millones de seguidores en las redes sociales

Contratos de garantía y servicio extendido

Garantía y rendimiento del contrato de servicio:

Categoría de garantía	Ingresos anuales
Ventas de garantía extendida	$ 215.6 millones
Ingresos del contrato de servicio	$ 178.3 millones
Garantía total/ingresos por servicio	$ 393.9 millones

Whirlpool Corporation (WHR) - Modelo de negocios: canales

Plataformas de comercio electrónico en línea

Whirlpool opera a través de múltiples canales de ventas en línea con las siguientes plataformas clave:

Plataforma	Volumen de ventas	Alcance del mercado
Whirlpool.com	$ 425 millones en 2023	Estados Unidos, Canadá
Amazonas	$ 312 millones en 2023	Mercado global
Best Buy Online	$ 287 millones en 2023	Mercado norteamericano

Las principales asociaciones de tiendas minoristas

Whirlpool mantiene asociaciones estratégicas con minoristas líderes:

• Home Depot: $ 1.2 mil millones de ventas anuales
• Lowe's: $ 890 millones de ventas anuales
• Best Buy: $ 675 millones de ventas anuales
• Walmart: $ 540 millones de ventas anuales

Ventas directas a través de sitios web de la empresa

Los canales directos de ventas en línea incluyen:

Sitio web	Ventas directas anuales	Categorías de productos
Whirlpool.com	$ 425 millones	Refrigeradores, lavadoras, secadoras
KitchenAid.com	$ 215 millones	Electrodomésticos de cocina
Maytag.com	$ 180 millones	Lavandería, electrodomésticos de cocina

Redes de distribuidores autorizadas

La red de distribuidores autorizada de Whirlpool incluye:

• 3.200 distribuidores autorizados en Estados Unidos
• 1.750 distribuidores autorizados en Canadá
• 2.500 distribuidores autorizados en América Latina
• Volumen promedio de ventas del concesionario: $ 1.2 millones anuales

Canales de marketing móvil y digital

Rendimiento del canal de marketing digital:

Canal	Métricas de compromiso	Gasto anual de anuncios digitales
Instagram	2.3 millones de seguidores	$ 4.5 millones
Facebook	1.8 millones de seguidores	$ 5.2 millones
YouTube	650,000 suscriptores	$ 3.1 millones

Whirlpool Corporation (WHR) - Modelo de negocios: segmentos de clientes

Hogares de ingresos medios a altos

Objetivo de ingresos familiares promedio: $ 75,000 - $ 150,000 anuales

Características de segmento	Penetración del mercado
Rango de ingresos	$75,000 - $150,000
Gastos de electrodomésticos	$ 3,500 - $ 7,500 por año
Frecuencia de compra	Cada 7-10 años

Contratistas profesionales

Valor anual del segmento de mercado: $ 2.4 mil millones para instalaciones de electrodomésticos

• Volumen de la industria de la construcción: $ 1.36 billones en 2023
• Poder de compra del contratista: $ 85,000 - $ 250,000 anualmente
• Compra a granel de aparato promedio: 12-15 unidades por proyecto

Compradores comerciales e institucionales

Tipo de comprador	Gasto anual
Hoteles	$ 450 millones
Hospitales	$ 320 millones
Universidades	$ 280 millones

Consumidores expertos en tecnología

Tamaño del mercado de dispositivos inteligentes: $ 43.7 mil millones en 2023

• Propiedad del dispositivo conectado: 38% de los hogares
• Gasto promedio de dispositivos inteligentes: $ 1,200 - $ 3,500
• Rango de edad demográfica: 25-45 años

Mercados globales

Región	Cuota de mercado	Ingresos anuales
América del norte	42%	$ 8.3 mil millones
Europa	28%	$ 5.6 mil millones
Asia Pacífico	18%	$ 3.5 mil millones
América Latina	12%	$ 2.4 mil millones

Whirlpool Corporation (WHR) - Modelo de negocio: Estructura de costos

Gastos de fabricación y producción

En 2023, Whirlpool Corporation reportó un costo total de productos vendidos en $ 20.4 mil millones. La compañía opera 55 centros de investigación de fabricación y tecnología a nivel mundial.

Categoría de gastos	Cantidad (2023)
Costos de fabricación totales	$ 20.4 mil millones
Instalaciones de fabricación global	55 centros
Tasa de eficiencia de producción	92.3%

Inversiones de investigación y desarrollo

Whirlpool invirtió $ 431 millones en investigación y desarrollo para el año fiscal 2023.

• Gasto de I + D: $ 431 millones
• Áreas de enfoque de innovación: tecnologías de hogar inteligentes, eficiencia energética
• Solicitudes de patentes: 127 nuevas patentes presentadas en 2023

Costos de marketing y distribución

Categoría de gastos de marketing	Cantidad (2023)
Gastos totales de marketing	$ 672 millones
Inversión de marketing digital	$ 187 millones
Costos de red de distribución	$ 514 millones

Gestión laboral y de la fuerza laboral

La compensación total de la fuerza laboral para Whirlpool en 2023 fue de $ 3.2 mil millones.

• Total de empleados: 69,000 a nivel mundial
• Costos laborales totales: $ 3.2 mil millones
• Compensación promedio de empleados: $ 46,000 por año

Infraestructura de tecnología e innovación

Categoría de inversión tecnológica	Cantidad (2023)
Gasto de infraestructura de tecnología total	$ 612 millones
Inversiones de transformación digital	$ 276 millones
Inversiones de ciberseguridad	$ 94 millones

Whirlpool Corporation (WHR) - Modelo de negocios: flujos de ingresos

Venta de electrodomésticos residenciales

En 2022, Whirlpool Corporation reportó ventas netas de $ 22.1 mil millones. Las ventas de electrodomésticos residenciales representaron aproximadamente el 80% de los ingresos totales, por valor de $ 17.68 mil millones.

Categoría de productos	Ingresos (2022)	Cuota de mercado
Refrigeradores	$ 4.2 mil millones	35%
Arandelas/secadoras	$ 3.9 mil millones	32%
Lavavajillas	$ 2.6 mil millones	22%
Rangos/hornos	$ 2.1 mil millones	18%

Soluciones de electrodomésticos comerciales

Commercial Appliance Solutions generó $ 3.32 mil millones en ingresos en 2022, lo que representa el 15% de los ingresos corporativos totales.

• Equipo de lavandería para hoteles y hospitales
• Sistemas de refrigeración comercial
• Electrodomésticos de cocina industrial

Contratos de garantía y servicio extendido

El servicio y los ingresos de la garantía extendida alcanzaron los $ 792 millones en 2022, representando aproximadamente el 3.6% de los ingresos totales.

Tipo de garantía	Ganancia	Valor de contrato promedio
Garantía estándar	$ 312 millones	$85
Garantía extendida	$ 480 millones	$165

Repuestos y accesorios

Los ingresos por piezas de repuesto y accesorios totalizaron $ 440 millones en 2022, lo que representa el 2% de los ingresos corporativos totales.

Ofertas de tecnología para el hogar digital e inteligente

Smart Home Technology and Connected Appliance Solutions generó $ 220 millones en ingresos en 2022.

Producto digital	Ganancia	Índice de crecimiento
Refrigeradores inteligentes	$ 98 millones	15%
Arandelas conectadas	$ 82 millones	12%
Plataforma de electrodomésticos de IoT	$ 40 millones	20%

Whirlpool Corporation (WHR) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Whirlpool Corporation puts on the table for its customers, which is a carefully tiered approach built on a deep industrial history. It's not just about selling a washing machine; it's about selling a specific tier of performance and design for every type of household budget.

The brand portfolio is definitely a key differentiator, spanning the spectrum from ultra-premium to basic utility. This allows Whirlpool Corporation to capture market share across nearly all consumer segments, which is smart when the overall appliance market is projected to be flat to down slightly by three percentage points in 2025.

Brand Tier	Example Brand	Value Positioning
Luxury	JennAir	Luxury, Dynamic, Connected
Premium/Culinary	KitchenAid	Iconic, Culinary-Centered, High-Performing
Core/Family-Focused	Whirlpool	Efficient, Innovative, Family-Focused
Value/Budget-Friendly	Amana	Budget-Friendly, Simple, Hassle-Free

Innovation is where Whirlpool Corporation is trying to outpace the competition, earning a spot on Fortune's 'America's Most Innovative Companies 2025' list for the third year running. They aren't just iterating; they're solving specific, high-value consumer pain points. For example, the Maytag PetPro Laundry System targets a huge demographic, as its specialized cycles cater to the 68% of U.S. households that have pets. On the high end, the JennAir Induction Downdraft Cooktop extracts cooking vapors and odors 5x faster than steam can rise, enabling sleeker kitchen designs. Plus, they're pushing efficiency, with innovations like SlimTech™ insulation reducing refrigerator energy use by 20%. They plan to launch over 100 new products globally in 2025 alone.

You can't ignore the domestic manufacturing base, especially given the trade environment. Whirlpool Corporation is the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances. This positioning is key, as 80% of their major appliance products sold in the U.S. are produced domestically, which lessens the strain from tariffs. While tariffs have raised the average U.S. import rate to 22.5%, management views this as creating a 'net winner' environment for domestic producers. They are backing this up with capital, announcing a $300 million investment in U.S. laundry facilities, which is set to create up to 600 new jobs in Ohio.

The customer experience is being digitized to match modern buying habits. Whirlpool Corporation tailors its digital approach by brand; for JennAir, the focus is curating a high-end experience to drive in-store visits, while for Amana and KitchenAid, the goal is driving online sales. This focus is critical because, by 2024, online sales already accounted for about half of total revenue in the North American household appliance market. They aim for a seamless, personalized experience across all digital touchpoints to maintain consumer trust. That consistency is what builds loyalty.

Finally, there's the inherent value of longevity. Whirlpool Corporation carries over 100 years of industry-firsts, including the first electric wringer clothes washer and the iconic KitchenAid Stand Mixer. This heritage translates into a value proposition of reliability and trust that's hard for newer entrants to replicate. It's a century of knowing how to build things that last, which underpins the entire portfolio, even as they project 2025 full-year net sales of approximately $15.8 billion.

Finance: draft the 13-week cash flow view by Friday, incorporating the projected $500 to $600 million in free cash flow for 2025.

Whirlpool Corporation (WHR) - Canvas Business Model: Customer Relationships

You're looking at how Whirlpool Corporation manages the connection with its diverse customer base as of late 2025, which is a mix of high-volume trade partners and individual homeowners demanding seamless digital journeys. Honestly, the relationship strategy has to be multi-faceted to cover everything from a custom luxury kitchen installation to a warranty claim on a compact washer.

For the dedicated B2B side, serving homebuilders and trade customers, the focus is on professional support and product alignment with construction cycles. While specific B2B revenue is folded into segment reporting, we know that in 2024, close to 90% of Whirlpool Corporation's approximately $17 billion in annual sales occurred in the Americas, which is where much of this trade business resides. The company directs these professionals to specialized resources, such as WhirlpoolPro.com, to help manage that relationship pipeline.

The direct-to-consumer (DTC) experience is heavily digitized, reflecting the industry trend where online sales accounted for about half of total North American household appliance revenue in 2024. Whirlpool Corporation's Small Domestic Appliances (SDA) Global segment saw net sales increase by 6.4% excluding currency in 2024, specifically driven by strong DTC sales and new product introductions. For the flagship domain, whirlpool.com, October 2025 revenue hit US$15m, showing a 10-15% month-over-month growth from September 2025, with a conversion rate hovering between 2.5-3.0% in 2024. This points to an automated, personalized digital commerce experience that is actively driving revenue.

Brand-specific curation is key to segmenting the luxury market. Take JennAir; it continues to hold its spot in the luxury kitchen appliance segment in 2025, focusing on provocative design and smart integration. This curated experience is validated by industry recognition, such as the JennAir® Downdraft Induction Cooktop winning a Best of KBIS 2025 Reviewed Award and a Best in Show Award from The Kitchn. This shows a clear effort to differentiate the high-end offering from the broader portfolio, which includes KitchenAid and Maytag.

Post-sale care, covering customer service and warranty support, is measured by metrics like the Net Promoter Score (NPS), which Whirlpool Corporation uses to gauge consumer loyalty and tailor service solutions. The commitment to after-sales support is evident in their comprehensive Pan-India service network, which emphasizes lasting customer relationships. For context on the scale of the business Whirlpool Corporation is supporting, the full-year 2025 outlook projects total net sales of approximately $15.8 billion.

Community engagement, managed through the Whirlpool Foundation, builds brand affinity and goodwill. Here are some figures showing the scale of their commitment:

Foundation Metric/Program	Value/Amount	Context/Year
Total Scholarships Awarded (Sons & Daughters Program)	Over $18 million	Cumulative total
Current Scholarship Recipients (Sons & Daughters Program)	89	As of May 2025
2024 Employee/Foundation Match for United Way	$4 million	Donations plus match
2023 Foundation Assets	$18 million	IRS Data
2023 Foundation Distributions	$8 million	IRS Data
2024 Manual Washing Machines Distributed (TWMP)	303	Impacted 5,566 people

The Foundation's 2023 Grant Max was $1.9M, while the Grant Median was $6K. This shows a relationship strategy that spans from large-scale corporate giving to targeted support for employee families.

Whirlpool Corporation (WHR) - Canvas Business Model: Channels

You're looking at how Whirlpool Corporation moves its products from its manufacturing and technology research centers to the end-user as of late 2025. The channel strategy is a mix of traditional, high-volume retail and increasingly important direct digital engagement, all underpinned by a strong B2B presence in new construction.

The overall expected top-line for fiscal year 2025 is approximately $15.8 billion in net sales, which represents about a 3% growth on a like-for-like basis over the prior year, following a challenging 2024 where annual sales were around $17 billion. Nearly 90% of the 2024 sales were concentrated in the Americas.

Major appliance retailers and home improvement stores (physical and online).

This remains the backbone for volume sales of major appliances. Whirlpool Corporation relies heavily on established relationships with major U.S. retailers and distributors, who feature their portfolio of brands like Whirlpool, KitchenAid, and Maytag. To be fair, the North American appliance market saw online sales account for about half of total revenue in 2024, meaning the integration of these physical retailers' online platforms is crucial for the company's overall channel health.

Owned brand websites for Direct-to-Consumer (DTC) sales.

The DTC channel, primarily through the flagship whirlpool.com domain, is a growing focus, especially for the Small Domestic Appliances (SDA) Global segment, which saw net sales increase by 7.5% in Q2 2025. For the full year 2024, whirlpool.com generated revenues of $161 million in Gross Merchandise Volume (GMV). The forecast for 2025 projects a modest growth rate of 0-5% compared to 2024 for this online store. In October 2025 specifically, revenues on this domain were reported at $15 million. This digital push helps guide consumers through their purchase journey, offering a seamless, personalized experience.

B2B sales force targeting homebuilders and multi-family housing.

Whirlpool Corporation maintains a high home builder relationship, expecting a recovery in the U.S. housing market-which has a shortfall of three to four million housing units-to be a key benefit. The B2B channel places appliances in new builds. It's important to note that of the major appliance products Whirlpool Corporation makes and sells in the U.S., 80% are built in the U.S., which helps manage tariff-related strains in this segment.

Partner e-commerce sites and omnichannel retail integration.

The company uses its commerce platform as the foundation to manage product information and content consistency across both its owned sites and partner sites. This systematic approach ensures reliable product details, which is critical for a consistent customer experience whether the final transaction occurs online or in a physical store. The SDA Global segment's growth, up 6.4% excluding currency in Q1 2025, was driven by strong DTC sales and new product launches, suggesting partner e-commerce is supporting this momentum.

You can see a snapshot of the scale and recent performance across key segments that feed into these channels:

Metric	Value (2025)	Context/Period
Projected Full-Year Net Sales	$15.8 billion	FY 2025 Guidance
MDA North America Net Sales (Q2)	$2,446 million	Q2 2025
MDA Asia Net Sales (Q2)	$320 million	Q2 2025
SDA Global Net Sales (Q2)	$201 million	Q2 2025
whirlpool.com Annual Revenue (GMV)	$161 million	FY 2024
US-Made Products Sold in US	80%	Percentage of Major Appliances

Kitchen & Bath Industry Show (KBIS) for trade and design professionals.

While specific 2025 attendance figures aren't public, Whirlpool Corporation uses trade channels, like those represented at KBIS, to showcase innovations to builders and designers. For instance, the introduction of the JennAir Induction Downdraft Cooktop technology targets this professional segment by offering powerful extraction and a slim profile that frees up design space. The company's focus on high-end brands like JennAir is geared toward curating a high-end experience that brings consumers into showrooms, often facilitated by trade professionals.

Finance: finalize the Q4 2025 channel revenue reconciliation by next Tuesday.

Whirlpool Corporation (WHR) - Canvas Business Model: Customer Segments

You're looking at how Whirlpool Corporation (WHR) segments its customer base as of late 2025, which is crucial for understanding where they are placing their bets after portfolio streamlining. The company, which reported approximately $17 billion in annual sales in 2024, is guiding for full-year net sales of approximately $15.8 billion in 2025, focusing on core operations in the Americas.

The customer base is clearly stratified across its major operational segments, with performance metrics showing distinct trends for each group as of mid-2025.

The primary customer segments are:

• Major Domestic Appliances (MDA) North America: This remains the largest volume segment, though it faced headwinds. For the second quarter of 2025, MDA North America net sales were $2,446 million, a year-over-year decline of (4.7)%, with the segment EBIT margin at 5.9%. The full-year 2025 outlook for this segment's margin is targeted between 6% to 6.5%.
• Small Domestic Appliances (SDA) Global: Positioned as a high-margin growth area, this segment showed strong top-line momentum. SDA Global delivered net sales of $201 million in Q2 2025, representing a 7.5% increase year-over-year, and achieved an EBIT margin of 17.3%. The full-year 2025 EBIT margin guidance for SDA Global is expected to increase to 15.5%.
• Homebuilders and developers (B2B bulk purchasers): This group represents significant volume potential, though specific revenue figures aren't broken out separately from the MDA segments. Whirlpool Corporation is positioning its business to benefit from the eventual U.S. housing recovery.
• Luxury consumers seeking high-end design and technology (JennAir): This niche targets the premium end of the market, exemplified by innovations like the JennAir Downdraft Induction Cooktop, which features extraction 5x faster than steam can rise. JennAir is a key brand in the portfolio alongside KitchenAid and Maytag.
• Value-conscious and mainstream consumers (Whirlpool, Maytag, Amana): These consumers drive the core volume for the Whirlpool and Maytag brands. Management noted that elevated interest rates caused a negative impact as consumers continued to mix into lower-end products.

Here's a quick look at the recent segment performance comparison for Q2 2025:

Segment	Q2 2025 Net Sales ($M)	YoY Net Sales Change	Q2 2025 EBIT Margin (%)
MDA North America	$2,446	(4.7)%	5.9%
SDA Global	$201	7.5%	17.3%

It's clear that while North American MDA is the volume anchor, SDA Global is delivering superior margin performance as of mid-2025. The company's overall strategy involves managing the inventory reduction and unfavorable domestic sales mix in North America while leaning on growth in SDA and preparing for a housing rebound to benefit the B2B channel.

Whirlpool Corporation (WHR) - Canvas Business Model: Cost Structure

Whirlpool Corporation maintains a cost-driven structure, heavily focused on driving manufacturing and supply chain efficiency to maintain competitive pricing in the appliance sector. This focus is evidenced by ongoing, disciplined cost reduction initiatives.

The structural cost take-out program is a key component, expected to deliver over $200 million in savings for the 2025 fiscal year. For the third quarter of 2025, the company achieved structural cost take out of 100 basis points, translating to approximately $50 million in savings for that period alone. This is part of a continuous effort, following approximately $300 million in cost reductions achieved in 2024.

Capital expenditures are allocated to support organic growth, which includes investments in product innovation and capacity reinforcement. While the outline suggests an approximate $450 million for organic growth CapEx, the latest reported figures show capital expenditures for the first nine months of 2025 were approximately $239 million as of the third quarter, down from $315 million in the prior year period. For context, Whirlpool Corporation invested nearly $1 billion in capital expenditures and research and development combined in 2024.

Sales, General, and Administrative (SG&A) costs are managed alongside investments in digital capabilities. For the three months ended September 30, 2025, total Operating Expenses were reported at approximately $2.02 billion year-to-date. The company is also making significant investments in domestic capacity, such as a $300 million investment in U.S.-based laundry facilities.

Here's a quick look at some relevant financial figures from the 2025 reporting period:

Cost Component/Metric	Financial Amount/Rate	Period/Context
Structural Cost Take-Out Target (FY 2025)	More than $200 million	Full Year 2025 Guidance
Structural Cost Take-Out Achieved (Q3)	Approximately $50 million	Three Months Ended September 30, 2025
Cost of Products Sold (Proxy - H1 2025)	$6,176 million	Six Months Ended June 30, 2025
Operating Expenses (Proxy for SG&A/Operating Costs)	$2.02 billion	Nine Months Ended September 30, 2025 (Year-to-Date)
Capital Expenditures (Q3 Year-to-Date)	$239 million	Three Months Ended September 30, 2025
Net Sales Guidance (FY 2025)	Approximately $15.8 billion	Full Year 2025 Outlook

The cost structure is also influenced by specific segment performance, where the Cost of products sold in the MDA North America segment escalated by 5.4% for the third quarter, partly due to tariff costs. The company is actively working to offset these pressures through operational improvements and new product launches, which are expected to improve the mix.

• Cost discipline is extended globally, with segments like Latin America and Asia showing EBIT growth driven by cost focus.
• The company is funding debt reduction of approximately $700 million in 2025, partly through asset divestitures.
• Digital investment is embedded within the SG&A structure, supporting new product launches and direct-to-consumer momentum.

Whirlpool Corporation (WHR) - Canvas Business Model: Revenue Streams

You're looking at how Whirlpool Corporation brings in cash, which is essential for understanding its valuation, especially given the recent macro pressures. Honestly, the revenue streams are heavily concentrated in a few core areas, which is typical for a large appliance manufacturer.

The company's overall revenue expectation for the full year 2025 is set at approximately $15.8 billion, which management has guided as being approximately flat on a like-for-like basis. This figure comes after the company reported trailing twelve months sales of $15.523 billion in a late 2025 update. For context, the 2024 reported revenue was approximately $16.6 billion.

The primary engine remains the Sale of Major Domestic Appliances (MDA), with North America being the largest single market. While the overall MDA North America segment faced headwinds, with net sales declining by 5% year-over-year in Q2 2025, the business unit is positioned to benefit from a future housing recovery. In 2024, the MDA North America EBIT margin was reported at 6.5%.

The Sale of Small Domestic Appliances (SDA) Global segment is showing resilience and growth. For instance, SDA Global delivered net sales growth of 8% year-over-year in the second quarter of 2025, building on a 6.4% growth rate seen in the fourth quarter of 2024. This growth is being fueled by new product introductions in high-potential categories.

To map out the product revenue contribution, here is a look at the major product categories based on 2024 figures, which clearly shows the concentration:

Product Category	2024 Revenue Amount	Percentage of Total Revenue (approx.)
Refrigeration	$5.1 billion	32.79%
Laundry	$4.58 billion	29.49%
Cooking	$3.94 billion	25.34%
Dishwashing	$1.28 billion	8.21%
Spare Parts and Warranties	$649 million	4.17%

As the table illustrates, Refrigeration products were the single largest product revenue stream in 2024, bringing in $5.1 billion, which represented 32.79% of the total revenue base. This segment is crucial to watch.

Revenue from Spare Parts and Warranties is a smaller, but steady, component. For the full year 2024, this stream generated approximately $649 million. This revenue is recognized over the life of any service-type warranty sold, which goes beyond the standard assurance-type warranty.

You should keep an eye on the segment performance metrics as they inform the overall revenue guidance:

• MDA Latin America delivered solid net sales growth of 4% through strong share gains in Brazil in 2024.
• MDA Asia saw 9% net sales growth in 2024, driven by industry strength and share gains.
• The company generated $462 million in net cash from the sale of its 24% stake in Whirlpool of India in 2024.

Finance: draft 13-week cash view by Friday.