Wipro Limited (WIT): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage rapide des services technologiques mondiaux en évolution, Wipro Limited est une puissance transformatrice, naviguant stratégiquement à l'intersection complexe des solutions d'innovation numérique et d'entreprise. En fabriquant méticuleusement un modèle commercial complet qui intègre de manière transparente l'expertise technologique de pointe avec des partenariats stratégiques, Wipro s'est positionné comme un acteur pivot pour offrir une transformation numérique de bout en bout à travers divers liens verticaux de l'industrie. Cette exploration de la toile du modèle commercial de Wipro révèle le cadre complexe qui permet à l'entreprise de fournir cohérentement des solutions technologiques axées sur la valeur, évolutives et innovantes aux entreprises mondiales à la recherche d'avantages numériques compétitifs.

Wipro Limited (WIT) - Modèle commercial: partenariats clés

Alliances stratégiques avec les entreprises technologiques mondiales

Wipro a établi des partenariats stratégiques avec les grandes sociétés technologiques:

Partenaire	Focus de partenariat	Année établie
Microsoft	Infrastructure cloud et solutions d'entreprise	2020
Google Cloud	Intégration de l'IA et de l'apprentissage automatique	2019
Amazon Web Services (AWS)	Migration cloud et transformation numérique	2018

Partenariats avec des sociétés de conseil et d'intégration de systèmes

Wipro collabore avec les principaux cabinets de conseil pour étendre les offres de services:

• Deloitte Digital - Services de transformation numérique
• Accenture - Enterprise Technology Solutions
• PWC - Innovations numériques spécifiques à l'industrie

Écosystème collaboratif avec les startups et les laboratoires d'innovation

Statistiques d'engagement des startups de Wipro:

Métrique	Valeur
Nombre de partenariats de démarrage	127
Investissement annuel dans l'écosystème des startups	45 millions de dollars
Laboratoires d'innovation dans le monde entier	6

Coentreprises dans les domaines technologiques émergents

Joint-ventures technologiques clés:

• Partenariat de recherche sur l'informatique quantique
• Collaboration de technologie du réseau 5G
• Consortium d'innovation blockchain

Collaborations universitaires et institutionnelles de recherche

Détails du partenariat de recherche:

Institution	Focus de recherche	Durée de collaboration
Mit	IA et apprentissage automatique	5 ans
Université de Stanford	Recherche de cloud computing	3 ans
Institut indien de technologie	Innovations de cybersécurité	4 ans

Wipro Limited (WIT) - Modèle d'entreprise: activités clés

Services de conseil informatique et de transformation numérique

Wipro a généré 9,28 milliards de dollars de revenus pour l'exercice 2023. Les services de transformation numérique représentaient environ 48% des revenus totaux, ce qui représente 4,45 milliards de dollars.

Catégorie de service	Contribution des revenus	Taux de croissance
Conseil de transformation numérique	2,3 milliards de dollars	12.5%
Services d'architecture d'entreprise	1,65 milliard de dollars	9.7%

Développement et ingénierie de logiciels

Wipro a investi 367 millions de dollars dans les dépenses de R&D au cours de l'exercice 2023.

• Total du travail de l'ingénierie logicielle: 24 678 professionnels
• Délai de livraison moyen du projet: 16 semaines
• Revenus de développement logiciel: 3,2 milliards de dollars

Gestion du cloud computing et des infrastructures

Les services cloud ont généré 2,76 milliards de dollars de revenus pour Wipro en 2023.

Type de service cloud	Revenus annuels	Part de marché
Gestion du cloud public	1,42 milliard de dollars	7.3%
Solutions de nuages ​​hybrides	842 millions de dollars	5.6%

Solutions de cybersécurité et de gestion des risques

Les revenus des services de cybersécurité ont atteint 685 millions de dollars au cours de l'exercice 2023.

• Professionnels dédiés à la cybersécurité: 3200
• Implémentations de la solution de cybersécurité: 427 clients d'entreprise
• Valeur du projet moyen de cybersécurité: 1,6 million de dollars

Externalisation des processus métier et mise en œuvre de la technologie numérique

Le segment de l'externalisation des processus métier a généré 1,92 milliard de dollars de revenus au cours de 2023.

Catégorie de service BPO	Revenu	Clientèle
Automatisation des processus numériques	876 millions de dollars	215 clients
Gestion des processus intelligents	612 millions de dollars	172 clients

Wipro Limited (WIT) - Modèle d'entreprise: Ressources clés

Grande main-d'œuvre mondiale de professionnels informatiques qualifiés

Depuis le troisième trimestre 2024, Wipro a employé 242 124 professionnels dans le monde. Répartition de la composition de la main-d'œuvre:

Catégorie	Nombre d'employés	Pourcentage
Total des employés	242,124	100%
Professionnels des services informatiques	219,124	90.5%
Centres de livraison mondiaux	185 centres	-

Infrastructure de technologie avancée

Investissements sur l'infrastructure technologique de Wipro:

• Infrastructure de cloud computing: 487 millions de dollars d'investissement en 2023
• AI et plates-formes d'apprentissage automatique: 213 millions de dollars alloués
• Infrastructure de cybersécurité: 156 millions de dollars dépensés

Propriété intellectuelle et plateformes technologiques

Détails du portefeuille de propriété intellectuelle:

Catégorie IP	Nombre	Valeur
Total des brevets	2,347	412 millions de dollars
Plates-formes logicielles propriétaires	47	286 millions de dollars

Capacités de recherche et de développement

Métriques d'investissement en R&D:

• Total des dépenses de R&D en 2023: 624 millions de dollars
• R&D Professionals: 3 742
• Centres d'innovation: 12 emplacements mondiaux

Réseau de livraison global

Distribution du centre de service:

Région	Nombre de centres	Décompte des employés
Inde	98	172,345
Amérique du Nord	37	31,456
Europe	28	22,345
Moyen-Orient	12	8,987
Asie-Pacifique	10	6,991

Wipro Limited (WIT) - Modèle d'entreprise: propositions de valeur

Solutions de transformation numérique de bout en bout

Wipro offre des services de transformation numériques complets en mettant l'accent sur:

• Services de migration en cloud
• Intégration de l'IA et de l'apprentissage automatique
• Transformation de la cybersécurité

Métriques de transformation numérique	2024 données
Revenus de transformation numérique	3,2 milliards de dollars
Base de clientèle de transformation numérique	372 clients d'entreprise

Expertise technologique spécifique à l'industrie

Solutions technologiques spécialisées dans les industries clés:

Industrie	Contribution des revenus
BFSI (banque, services financiers)	34.5%
Société de la santé et des sciences de la vie	22.3%
Fabrication	18.7%

Services informatiques rentables et évolutifs

Tarification et métriques d'évolutivité:

• Réduction moyenne des coûts pour les clients: 35%
• Efficacité d'évolutivité: 98,6%

Catégorie de service	Valeur du contrat annuel
Services d'infrastructure	1,7 milliard de dollars
Gestion des applications	1,4 milliard de dollars

Solutions technologiques axées sur l'innovation

Investissement en innovation et métriques:

• Dépenses de R&D: 426 millions de dollars
• Déposages de brevets: 287 en 2024

Domaine de mise au point de l'innovation	Pourcentage d'investissement
Intelligence artificielle	28%
Calcul quantique	12%
Blockchain Technologies	9%

Capacités complètes d'ingénierie numérique

Réflexion du service d'ingénierie numérique:

Service d'ingénierie	Revenus annuels
Génie des produits	1,1 milliard de dollars
Développement de produits numériques	892 millions de dollars
Ingénierie des systèmes intégrés	534 millions de dollars

Wipro Limited (WIT) - Modèle d'entreprise: relations clients

Modèles d'engagement stratégique à long terme

Wipro maintient plus de 500 clients stratégiques d'entreprise sur les marchés mondiaux. Le taux de rétention de la clientèle de l'entreprise s'élève à 92,3% en 2023.

Segment client	Nombre de clients	Durée du contrat moyen
Clients Fortune 500	186	4-7 ans
Entreprises mondiales 2000	314	3-5 ans

Équipes de gestion des comptes dédiés

Wipro emploie plus de 1 200 professionnels de la gestion des comptes dédiés dans le monde.

• Le gestionnaire de compte moyen gère 3-5 clients d'entreprise
• Des équipes spécialisées pour des industries comme le BFSI, les soins de santé, la fabrication
• Support multilingue dans 15 régions mondiales

Support et consultation technologiques continues

La technologie supporte les mesures pour 2023:

Métrique de soutien	Performance
Couverture d'assistance technique 24/7	99.8%
Temps de réponse moyen	15 minutes
Heures de consultation technique annuelles	125 000 heures

Feuilles de route de transformation numérique personnalisées

Services de conseil en transformation numérique en 2023:

• Projets totaux de transformation numérique: 276
• Investissement dans le conseil en transformation: 42,5 millions de dollars
• Valeur moyenne du projet: 1,2 million de dollars

Mécanismes de performance et de rétroaction réguliers

Données de commentaires et de suivi des performances des clients pour 2023:

Métrique de rétroaction	Pourcentage
Taux de satisfaction du client	94.6%
Fréquence de revue commerciale trimestrielle	4 fois par an
Score de promoteur net	72

Wipro Limited (WIT) - Modèle d'entreprise: canaux

Force de vente directe et équipes de relations d'entreprise

Wipro maintient une force de vente mondiale de plus de 1 800 professionnels de la relation d'entreprise dans plusieurs régions.

Région	Taille de l'équipe de vente	Domaines d'intervention clés
Amérique du Nord	650 professionnels	Services de transformation numérique
Europe	450 professionnels	Solutions de nuages ​​et de cybersécurité
Asie-Pacifique	400 professionnels	Infrastructure et consultation
Moyen-Orient & Afrique	300 professionnels	Intégration de la technologie d'entreprise

Plateformes de marketing numérique

Wipro exploite plusieurs canaux de marketing numérique avec les mesures suivantes:

• LinkedIn adepte: 1,4 million
• Abonnés Twitter: 280 000
• Abonnés de la chaîne YouTube: 95 000
• Visiteurs mensuels du site Web: 2,3 millions

Conférences de technologie et événements de l'industrie

Type d'événement	Participation annuelle	Participants moyens par événement
Conférences technologiques mondiales	42 événements	1 200 participants
Symposiums spécifiques à l'industrie	28 événements	800 participants

Portails de services en ligne et plateformes d'engagement numérique

L'écosystème d'engagement numérique de Wipro comprend:

• Portail de support client avec un taux de réponse de 99,5%
• Plateforme numérique en libre-service avec 250 000 utilisateurs actifs mensuels
• CHUSTBOT propulsé par AI 65% des demandes initiales des clients

Centres de consultation stratégique et de démonstration de solutions

Emplacement	Nombre de centres	Interactions annuelles du client
Centres d'innovation mondiaux	12 centres	5 600 interactions client
Centres d'expérience technologique	8 centres	3 900 démonstrations clients

Wipro Limited (WIT) - Modèle d'entreprise: segments de clientèle

Grandes entreprises d'entreprise

Wipro dessert 381 sociétés Fortune 500 au cours du trimestre FY2024. La clientèle totale de l'entreprise représente 57,3% des revenus mondiaux de l'entreprise.

Catégorie client	Total des clients	Contribution des revenus
Global Fortune 500	381 entreprises	57.3%

Entreprises technologiques de taille moyenne

Wipro soutient environ 1 200 entreprises technologiques de taille moyenne à travers l'Amérique du Nord, l'Europe et les régions d'Asie-Pacifique.

• Revenu du segment de la technologie: 2,4 milliards de dollars en FY2023
• Croissance des clients de la technologie de taille moyenne: 8,2% en glissement annuel

Institutions bancaires et de services financiers

Le segment des services financiers représente 28,6% du chiffre d'affaires total de Wipro au cours de l'exercice 20124.

Sous-segment des services financiers	Nombre de clients	Part des revenus
Banque mondiale	214 clients	16.7%
Assurance	87 clients	11.9%

Organisations de soins de santé et pharmaceutiques

Le segment des soins de santé contribue à 15,4% au chiffre d'affaires total de Wipro au cours de l'exercice 2010.

• Total des clients de la santé: 156 organisations
• Distribution géographique: 62 en Amérique du Nord, 54 en Europe, 40 en Asie-Pacifique

Entreprises de fabrication et de vente au détail

Le segment de fabrication et de vente au détail représente 22,1% des revenus mondiaux de Wipro.

Sous-segment de l'industrie	Total des clients	Contribution des revenus
Fabrication	276 clients	14.3%
Vente au détail	189 clients	7.8%

Wipro Limited (WIT) - Modèle d'entreprise: Structure des coûts

Frais de rémunération et de formation des employés

Au cours de l'exercice 2023-24, les dépenses totales des employés de Wipro étaient de 34 257 crores de livres sterling. Le coût des employés de l'entreprise en pourcentage de revenus était d'environ 55,2%. Les investissements de formation et de développement des employés étaient d'environ 412 crore pour l'année.

Catégorie de dépenses	Montant (crore ₹)	Pourcentage de revenus
Dépenses totales des employés	34,257	55.2%
Formation et développement	412	0.66%

Investissements infrastructures technologiques

Wipro a alloué 2 345 crores de roupies aux infrastructures technologiques et aux investissements cloud en 2023-24. La rupture des investissements dans les infrastructures comprend:

• Infrastructure du centre de données: 867 crore ₹
• Plates-formes technologiques cloud: 1 124 crore ₹
• Infrastructure de cybersécurité: ₹ 354 crore

Dépenses de recherche et développement

Pour l'exercice 2023-24, les dépenses de R&D de Wipro étaient de 1 876 crore de livres sterling, ce qui représente 3,02% des revenus totaux. Les zones de mise au point des principales R&D incluaient:

Zone de focus R&D	Investissement (crore ₹)
Intelligence artificielle	612
Technologies de cybersécurité	456
Cloud computing	408
Solutions de transformation numérique	400

Coûts opérationnels et administratifs mondiaux

Les dépenses opérationnelles mondiales de Wipro pour 2023-24 ont totalisé 5 678 crores de livres sterling. Cela comprend:

• Entretien du bureau: 987 crore ₹
• Voyage et communication: ₹ 456 crore
• Conformité mondiale et juridique: 312 crore ₹
• Amplèmes administratifs: 1 245 crore ₹

Investissements marketing et développement commercial

Les dépenses de marketing et de développement commercial pour Wipro en 2023-24 étaient de 1 543 crore, ce qui représente 2,48% des revenus totaux.

Catégorie de dépenses de marketing	Montant (crore ₹)
Marketing numérique	412
Commandites d'événements et de conférence	276
Ventes et développement commercial	855

Wipro Limited (WIT) - Modèle d'entreprise: Strots de revenus

Frais de service de consultation informatique

Pour l'exercice 2023-24, Wipro a annoncé des revenus de 9,4 milliards de dollars. Le segment de conseil a généré environ 42% du total des revenus de l'entreprise.

Catégorie de service	Revenus (USD)	Pourcentage du total des revenus
Services de conseil informatique	$9,400,000,000	42%

Contrats de développement de logiciels et d'ingénierie

Les revenus de développement de logiciels pour Wipro en 2023-24 ont atteint 3,2 milliards de dollars, ce qui représente 14,5% du total des revenus de l'entreprise.

Services d'ingénierie	Revenus annuels (USD)	Taux de croissance
Contrats de développement de logiciels	$3,200,000,000	7.2%

Services de gestion des cloud et des infrastructures

Les services cloud ont généré 5,6 milliards de dollars de revenus pour Wipro au cours de la période budgétaire 2023-24.

• Gestion des infrastructures cloud: 2,8 milliards de dollars
• Services de transformation du cloud: 1,7 milliard de dollars
• Services de sécurité cloud: 1,1 milliard de dollars

Revenus du projet de transformation numérique

Les projets de transformation numérique ont contribué 4,3 milliards de dollars aux revenus totaux de Wipro en 2023-24.

Segment de transformation numérique	Revenus (USD)
Transformation numérique d'entreprise	$2,600,000,000
Solutions numériques spécifiques à l'industrie	$1,700,000,000

Contrats de support technologique et de maintenance en cours

Les contrats de support et de maintenance technologiques ont généré 2,9 milliards de dollars pour Wipro au cours de l'exercice 2023-24.

• Maintenance des applications: 1,6 milliard de dollars
• Support d'infrastructure: 1,3 milliard de dollars

Wipro Limited (WIT) - Canvas Business Model: Value Propositions

You're looking at Wipro Limited (WIT) and trying to map how their stated value translates into concrete financial results for the fiscal year ended March 31, 2025 (FY25). The value proposition is anchored in a simplified structure of four Global Business Lines (GBLs) realigned starting April 1, 2025, designed to offer a unified client experience.

The core value propositions Wipro Limited delivers to its clients are:

• - End-to-end digital transformation across four GBLs for a unified client experience: Technology Services, Business Process Services, Consulting, and Engineering Edge.
• - Operational efficiency and cost optimization for clients via automation and cloud migration, evidenced by strong margin discipline despite revenue softness.
• - Deep industry-specific consulting expertise, defintely a core differentiator, driven by the Consulting GBL and specialized offerings.
• - Engineering R&D (ER&D) services for product and platform development, highlighted by the Wipro Engineering Edge division.
• - Scalable, secure, and resilient IT services with an IT services operating margin of 17.1% in FY25.

The commitment to operational efficiency and securing future transformation work is visible in the deal pipeline. Large deal bookings for FY25 surged to $5.4 billion, marking a 17.5% year-over-year increase. This focus on large, multi-year contracts, including two mega deals closed in FY25, signals client commitment to long-term transformation, even as the gross revenue for FY25 was $10.4 billion, a slight 0.7% decrease YoY.

The Engineering R&D (ER&D) services, housed under Wipro Engineering Edge, is a key growth driver and product development value stream. This division contributed nearly $1 billion, or 10%, of Wipro Limited's revenue in FY24, and was estimated to grow up to 30% in FY25. Further strengthening this capability, Wipro Limited completed the acquisition of HARMAN's Digital Transformation Solutions (DTS) business unit for up to $375 million (about ₹3,270 crore) in August 2025, integrating over 5,600 employees into the engineering GBL.

The financial outcomes for FY25 clearly demonstrate the value derived from operational rigor, which directly supports client cost optimization goals:

Financial Metric (FY Ended March 31, 2025)	Amount/Value	Year-over-Year Change
Gross Revenue	$10.4 billion	-0.7%
IT Services Operating Margin	17.1%	Up 0.9% YoY
Net Income	$1,537.0 million (₹131.4 billion)	Up 18.9%
Large Deal Bookings	$5.4 billion	Up 17.5%
Operating Cash Flow as % of Net Income	128.2%	Robust Generation

The resilience in profitability, despite the revenue dip, is a direct value proposition for investors seeking stable returns. Net income for FY25 grew by 18.9% YoY to $1,537.0 million. Furthermore, operating cash flow remained strong, reaching 128.2% of net income for the year.

Wipro Limited's value proposition in service delivery is also quantified by its talent management metrics, though attrition remains a point of focus:

• - Voluntary attrition on a trailing 12-month basis for FY25 was reported at 15.0%.
• - For the quarter ended March 31, 2025, the IT services operating margin reached 17.5%.

Wipro Limited (WIT) - Canvas Business Model: Customer Relationships

You're looking at how Wipro Limited builds and maintains its crucial connections with clients, which is all about deep partnership and long-term commitment, especially for the biggest accounts. This isn't just transactional service; it's about embedding Wipro in the client's future strategy.

Dedicated account management for large, strategic clients (focus on large accounts)

Wipro Limited structures its client engagement around buying behavior, which means assigning senior resources to its most important relationships. The March 2025 realignment of Global Business Lines (GBLs) created a dedicated Consulting Services GBL, led by Amit Kumar, specifically to provide strategic advisory and transformation services, showing a high-touch focus on these key accounts. Historically, Wipro assigns its more superior and experienced technical staff to bigger and important accounts. The success of this approach is visible in the deal pipeline; for the year ended March 31, 2025, Wipro Limited reported Large deal bookings of $5.4 billion, up 17.5% year-over-year. This trend continued into fiscal year 2026, with Large deal bookings reaching $2,666 million for the quarter ended June 30, 2025.

The relationship model is supported by a clear organizational structure:

• Dedicated Consulting Services GBL for strategic advisory.
• Technology Services GBL focused on industry-specific solutions.
• Client satisfaction scores improved, reflecting strong execution in FY25.

Long-term, multi-year contracts, such as the 10-year deal with Phoenix Group

The commitment to long-term relationships is quantified by major contract wins. For instance, Wipro Limited secured a landmark 10-year strategic deal with Phoenix Group's ReAssure business in March 2025. The value of this agreement is reported as £500 million, which is nearly $650 million. This engagement involves Wipro's FCA-regulated entity delivering comprehensive life and pension administration services, modernizing the core policy administration platform, ALPHA, using AI and cloud technologies. This deal is one of the biggest publicly announced for Wipro Limited since 2020.

Here's a snapshot of Wipro Limited's major relationship anchors:

Client/Deal Metric	Value/Duration	Announcement/Period	Relationship Type
Phoenix Group Strategic Deal	£500 million / 10-year	March 2025	Long-term, Transformation, Administration
FY25 Large Deal Bookings	$5.4 billion	Year ended March 31, 2025	Sales Momentum
Q2 FY26 Large Deal Bookings	$2,666 million	Quarter ended June 30, 2025	Sales Momentum

Co-innovation and joint development through Wipro Innovation Network

To foster deeper collaboration, Wipro Limited launched its global Wipro Innovation Network in May 2025, explicitly designed to accelerate strategic, client-centric co-innovation. This network is a catalyst for AI-powered co-innovation, bringing together clients, partners, and academia. The network focuses on five strategic frontier technology themes, including Agentic AI, robotics with embodied AI, and quantum computing. To support this, Wipro unveiled a new, first-of-its-kind 60,000 sqft Innovation Lab at its Kodathi campus in Bengaluru.

The network integrates several components to drive joint development:

• Innovation Labs (showcasing solutions like Inspect AI, Wealth AI).
• Partner Labs and Wipro Ventures.
• Topcoder crowdsourcing platform.
• Alliances with academic and research institutions.

High-touch consulting services for strategic advisory and business transformation

The consulting arm is heavily involved in shaping client roadmaps, often through advisory engagements. For example, Wipro is engaged in a Consulting-led engagement with a major UK-based utilities provider to transform its legacy Geographic Information System (GIS). Furthermore, in a recent AI-led deal, Wipro will deploy a modular Agentic AI framework for a leading UK-based financial services group to transform payment data analysis. This focus on strategic advisory is a key differentiator, moving beyond traditional IT services to deliver tailored, high-impact transformation.

Finance: draft Q3 FY26 client retention analysis by next Tuesday.

Wipro Limited (WIT) - Canvas Business Model: Channels

You're looking at how Wipro Limited actually gets its services-consulting, design, engineering, and operations-into the hands of its clients. It's a mix of direct selling to the biggest names and a massive global delivery engine. Here's the quick math on where the revenue actually lands, which tells you a lot about where the sales force is focused.

The structure of Wipro Limited's market engagement is clearly segmented geographically, reflecting the organization of its Strategic Market Units (SMUs) which began realignment on April 1, 2025. The Americas remain the core revenue driver, but Europe is a substantial market.

Strategic Market Unit (Geography)	Revenue Contribution (FY25 Q4)
AMERICAS 1 (Industry Focus)	32.8%
AMERICAS 2 (Industry Focus)	30.6%
Europe	26.1%
APMEA (Asia Pacific, Middle East, Africa)	10.5%

The direct sales force is definitely aimed at securing the top tier of business, which is evident in the large deal momentum seen in the last quarter of fiscal year 2025. Securing these anchor clients is how Wipro Limited locks in multi-year revenue streams.

• - Large deal bookings for the quarter ended March 31, 2025, reached $1,763 million, a year-over-year increase of 48.5% in constant currency.
• - Total bookings for the same quarter were $3,955 million.
• - For the full fiscal year ended March 31, 2025, total large deal bookings amounted to $5.4 billion.
• - The company serves clients across 65 countries as of the reporting period.

The global delivery model is the backbone that supports the direct sales effort, allowing Wipro Limited to manage costs while delivering complex transformation projects. You see this model being explicitly deployed in major client wins.

• - Wipro Limited closed the fiscal year ended March 31, 2025, with a total headcount of 233,346 employees.
• - In one engagement with a North America-based financial institution, Wipro committed to implementing a global delivery model across the client's entire business to optimize resource allocation.
• - Another engagement with a US-based digital health technology firm involved establishing a global operations delivery model spanning 17 countries and supporting 10 languages.

Digital platforms and AI-infused solutions are increasingly becoming the delivery mechanism itself, moving beyond just being a service offering. This is how they institutionalize integrated service line go-to-market and delivery, especially within the Wipro Technology Services Global Business Line.

• - The company is actively building and deploying specialized AI models like Sovereign AI and Inspect AI, which are infused into delivery engagements to improve speed and quality.
• - AI is being integrated across the Software Development Life Cycle, validated across hundreds of live use cases.
• - For the full fiscal year 2025, Wipro Limited's IT services segment revenue was $10,511.5 million.

Wipro Limited (WIT) - Canvas Business Model: Customer Segments

Wipro Limited serves a broad base of global clients, with a focus on large enterprises across several key verticals. The company's customer base is characterized by a concentration in digitally mature, large-scale organizations seeking vendor consolidation and transformation programs, particularly around Artificial Intelligence (AI).

Large multinational corporations and Fortune 500 companies form the bedrock of Wipro Limited's client portfolio. The company secured a total contract value (TCV) of USD 4,971 million in Q1 FY26, with large deal bookings up 130% YoY to USD 2.7 billion, including two mega deals (over USD 500 million each) in that quarter alone. For the subsequent quarter, Q2 FY26, large deal bookings hit USD 2,853 million, marking a 90.5% YoY increase in constant currency.

The Banking, Financial Services, and Insurance (BFSI) sector clients remain a critical segment, often driving significant deal wins. In Q1 FY26, two of the mega deals were explicitly in the financial services space. For the quarter ended September 30, 2025 (Q2 FY26), the BFSI sector showed sequential growth of 2.2%. Furthermore, Capco, a Wipro Limited subsidiary, showed strong traction in insurance and wealth management operations, with 6.0% YoY growth reported in Q1 FY26.

Enterprises in Healthcare, Life Sciences, and Manufacturing are also core segments, though performance has been mixed recently. Healthcare grew 0.5% QoQ in Q1 FY26, supported by modernization programs. However, in Q2 FY26, the Consumer sector contracted 1.7% sequentially, and Energy, Manufacturing, and Resources (EMR) declined 1.5% sequentially, with management citing tariff uncertainty and supply chain issues as factors.

Telecommunications, Media, and Technology (TMT) companies are actively investing in transformation. The Technology and Communications vertical posted marginal sequential growth in Q1 FY26, with clients accelerating AI platform investments. By Q2 FY26, this sector showed stronger sequential growth, increasing by 8%. Wipro Limited secured a USD 500 million-plus deal with a U.S.-based telecom provider in Q1 FY26.

Regarding Government and Public Sector entities, the India State Run Enterprise Services (ISRE) segment has been merged into the broader IT Services reporting structure, specifically within the IT Services - APMEA unit. While specific standalone financial figures for the ISRE segment are not detailed in the latest reports, the APMEA (Asia Pacific, Middle East, and Africa) region, which includes ISRE, showed sequential growth of 0.6% in Q1 FY26, with management citing stable demand in India and the Middle East.

Here is a snapshot of the recent sequential performance across key industry verticals as of the quarter ended September 30, 2025 (Q2 FY26):

Customer Segment/Vertical	Sequential Performance (QoQ)	Year-over-Year (YoY) Performance	Noteworthy Activity/Context
Banking, Financial Services, and Insurance (BFSI)	+2.2%	Declined 4% (Q1 FY26)	Secured two mega deals (USD 500mn+) in Q1 FY26, both in financial services.
Healthcare	-2.0%	+3.9%	Growth supported by modernization and platform transformation programs.
Manufacturing/Resources (EMR)	-1.5%	Declined 5% (Source 5 implies EMR decline)	Still feeling macroeconomic pressure, including tariff uncertainty.
Technology & Communications	+8.0%	Declined 1.7% YoY (Source 5 implies T&C decline)	Clients accelerating AI platform investments.
Consumer (Retail/CPG)	-1.7%	Declined 7.4% YoY	Impacted by macro pressures and cautious budgeting.

The company's client engagement strategy is clearly leaning into large, transformative contracts, evidenced by the USD 2,853 million in large deal bookings in Q2 FY26. This focus on vendor consolidation and large-scale digital/AI transformations is a direct reflection of what Wipro Limited's top-tier customers are prioritizing.

You should note the following about the segment structure:

• ISRE Merger: India State Run Enterprise Services (ISRE) is now integrated within the IT Services segment reporting.
• Capco Strength: The consulting arm, Capco, showed 6.0% YoY growth in Q1 FY26, driven by insurance and wealth.
• Mega Deal Wins: Wipro Limited was the only top-five Indian IT company to secure two deals exceeding USD 500 million each in H1 FY26.
• Overall IT Services Revenue (Q2 FY26): Stood at $2,604.3 million, a decrease of 2.1% YoY in constant currency.

Finance: draft 13-week cash view by Friday.

Wipro Limited (WIT) - Canvas Business Model: Cost Structure

You're looking at the core expenses Wipro Limited incurs to run its global technology services machine. It's a cost-heavy model, dominated by people and technology spend, which is typical for this industry, so understanding these levers is key to assessing profitability.

• - High cost of employee salaries and benefits, the largest expense base. For the year ended March 31, 2024, employee compensation stood at ₹549,301 million. Wipro Limited noted that total employee compensation costs were slashed in FY2025 compared to FY24 due to a lower headcount.
• - Significant investment in technology and R&D. The investment totaled $154 million in 2024, per the strategic outline. For a more current view, the latest twelve months R&D expenses were reported at $4.307 billion.
• - Sales and marketing expenses to secure large deals. Selling and marketing expenses for the year ended March 31, 2025, totaled ₹6,437 crore, a decrease of 7.99% in absolute terms from the prior year. This spend supported securing large deal bookings, which reached $5.4 billion in FY25.
• - Costs related to global infrastructure and real estate footprint. Facility expenses for the year ended March 31, 2025, were approximately ₹16,067 million.
• - Acquisition costs for strategic inorganic growth. Wipro Limited completed the acquisition of three Applied Value Group companies in December 2024 for $40.0 million. More significantly for boosting digital engineering, the agreement to acquire Harman Connected Services Inc. (DTS) was set for up to US$375 million, expected to close by December 31, 2025.

Here's a quick look at how some of these key cost components compare:

Cost Component	Latest Reported Amount	Period/Year	Unit
Employee Compensation (Base)	549,301	Year ended March 31, 2024	₹ Million
Selling & Marketing Expenses	6,437	FY2025	₹ Crore
Facility Expenses	16,067	Year ended March 31, 2025	₹ Million
DTS Acquisition Cost (Maximum)	375	Expected Close 2025	US$ Million
Applied Value Group Acquisition Cost	40.0	December 2024	US$ Million

The company is actively managing its largest cost base, the employee structure, while making targeted, high-value acquisitions to bolster specific capabilities like digital engineering. Still, wage inflation in key markets remains a constant pressure point on the overall expense structure.

You'll want Finance to track the actual realization of the DTS acquisition cost against the projected $375 million, as that will be a major cash outflow in the near term.

Wipro Limited (WIT) - Canvas Business Model: Revenue Streams

You're analyzing Wipro Limited (WIT)'s revenue streams as of late 2025, and the picture is one of resilience in the core business despite a slight top-line contraction for the full fiscal year. The primary engine remains the IT Services segment, which brought in $10,511.5 million for FY25. That's the big number for the core business.

For the full fiscal year ended March 31, 2025, Wipro Limited (WIT) posted a total gross revenue of $10.4 billion, which translated to ₹890.9 billion. To be fair, that was a slight decrease of 0.7% year-over-year, but the focus shifts to how that revenue is generated and the efficiency achieved, with the IT Services operating margin landing at a solid 17.1% for the year.

The IT Services revenue itself is a blend of different engagement models. You're definitely seeing a mix of long-term fixed-price and time-and-materials contracts, which are the bread and butter of large-scale IT outsourcing and project work. While the full-year breakdown isn't explicitly segmented in the same way, the Q4 FY25 data gives us a concrete look at the structure for that quarter, which helps map the model:

Revenue Type (Q4 FY25, in ₹ millions)	Amount
Fixed price and volume based	₹35,670
Time and materials	₹31,597

This shows you the immediate cash flow dynamics. Beyond the core delivery models, revenue also flows from consulting and business process services (BPS) fees, which are increasingly bundled with digital transformation offerings. Wipro Limited (WIT) also generates revenue from licensing and subscription fees from its proprietary software platforms, though the specific dollar amount for this stream wasn't separately disclosed in the headline FY25 figures. Still, securing large deals is critical for future revenue visibility; Wipro Limited (WIT) closed FY25 with large deal bookings totaling $5.4 billion, up 17.5% year-over-year.

Here's a quick summary of the key top-line and booking metrics for FY25:

• IT Services segment revenue: $10,511.5 million
• Total gross revenue: $10.4 billion or ₹890.9 billion
• Total contract value (TCV) bookings: $14.3 billion
• Large deal bookings (deals >= $30M): $5.4 billion

If onboarding takes 14+ days, churn risk rises, but the large deal momentum suggests clients are committing to longer-term value, even if the immediate revenue recognition is slow. Finance: draft 13-week cash view by Friday.