1895 Bancorp of Wisconsin, Inc. (BCOW): ANSOFF MATRIX [Dec-2025 Updated]

You're looking at a pivotal moment for 1895 Bancorp of Wisconsin, Inc. (BCOW) right after that early 2025 strategic review, and frankly, you need a clear playbook to drive growth. We've mapped out the four core strategies-from the relatively safe ground of Market Penetration, aiming to grow past your current $444.14M in net loans, to the bold leaps in Diversification, perhaps using that $172.90M Enterprise Value as a foundation for a strategic merger. Whether you choose to deepen existing relationships or tackle new markets and products to fix that -$3.26M net income issue, the next steps are laid out right here, so you can stop guessing and start executing.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Ansoff Matrix: Market Penetration

You're looking to drive growth by selling more of what 1895 Bancorp of Wisconsin, Inc. already offers into the markets it already serves. This is about deepening relationships and maximizing share of wallet right here in Southeast Wisconsin.

The first action point centers on the balance sheet structure. The goal is to push the loan-to-deposit ratio above the current level, which, based on the latest available figures, is quite high. With $444.14M in net loans as the target benchmark, and the latest reported total deposits at $419.521M as of June 30, 2025, the current ratio is approximately 105.87% ($444.14M / $419.521M). Aggressive Certificate of Deposit (CD) rates are the lever to pull to attract the necessary funding to support loan growth or maintain this ratio.

To capture more small business deposits in Milwaukee County, you need a sharp, digital focus. The bank currently operates three full-service banking offices in Milwaukee County. As of June 30, 2021, the market share of total deposits in FDIC-insured institutions in Milwaukee County was 0.55%, ranking 15th out of 27 banks. Any successful digital campaign should aim to move this percentage significantly higher than that 2021 baseline.

For existing mortgage customers, incentivizing the use of home equity products directly translates to increased loan volume. Offering a 1% cash-back incentive on all new Home Equity Lines of Credit (HELOCs) is a direct cost, but it drives immediate uptake from a known customer base.

Deepening commercial relationships is about wallet share. This means actively reviewing the commercial real estate client list to identify those utilizing credit elsewhere. The focus here is on cross-selling commercial loans and lines of credit to clients who already trust PyraMax Bank with their real estate financing.

Community presence remains key for deposit gathering outside the core Milwaukee area. Hosting financial literacy seminars in Waukesha and Ozaukee counties builds brand trust. As of June 30, 2021, the bank held a 0.50% market share of total deposits in Waukesha County (13th of 15) and a 1.18% share in Ozaukee County (27th of 34). These events are designed to improve those local penetration figures.

Here is a look at the key metrics and targets for this Market Penetration strategy:

The specific actions to drive deposit growth through rate competition and community engagement include:

• Offer a CD Special APY of 3.7% for 13 Months, as recently advertised.
• Target Money Market Accounts with a $50,000 minimum balance to avoid service charges for Platinum tier clients.
• Maintain 3 full-service banking offices in Milwaukee County for local digital campaign support.
• Utilize 2 full-service banking offices in Waukesha County for seminar outreach.
• Ensure the single full-service banking office in Ozaukee County is a focal point for local deposit campaigns.

Finance: draft 13-week cash view by Friday.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Ansoff Matrix: Market Development

Market Development for 1895 Bancorp of Wisconsin, Inc. centers on taking existing banking products and services into new geographic areas or new customer segments within the existing product line.

Open a new, digitally-focused branch in a high-growth, adjacent Wisconsin county like Kenosha or Racine. Kenosha County projects a 2025 population of 169,646, with an August 2025 unemployment rate estimated at 3.4%. Racine County projects a 2025 population of 199,903, with an August 2025 unemployment rate estimated at 3.9%. The median household income in Kenosha County was $79,412 in 2023, while Racine County's was $75,331 in 2023.

Expand digital-only banking services to serve the entire state of Wisconsin, bypassing the need for physical branches. 1895 Bancorp of Wisconsin, Inc. currently operates 6 full-service banking offices across Milwaukee County (3), Waukesha County (2), and Ozaukee County (1). The firm's Total Assets as of the latest available filing were approximately $617.44M.

Target niche commercial real estate lending in secondary Wisconsin markets, focusing on multi-family properties. Nationally, multifamily lending is projected to increase by 16% in 2025, reaching $361 billion in originations. Commercial and multifamily mortgage loan originations in Q2 2025 were 66% higher compared to the second quarter of 2024.

Acquire a smaller, non-competing community bank in a nearby state, like northern Illinois, to gain immediate scale. The number of U.S. bank merger deals announced in 2025 is on pace to surpass the 156 transactions announced in 2022. One recent Illinois community bank merger proposal would increase the acquirer's asset size from $5.0 billion to $6.9 billion.

Partner with a regional credit union to offer co-branded consumer loan products, expanding geographic reach defintely. The latest reported Net Interest Income (TTM) for 1895 Bancorp of Wisconsin, Inc. was $12.29M.

Here's a quick look at the current operational scale versus potential market expansion metrics:

The strategic moves under Market Development involve leveraging existing capabilities into new territories or customer bases. Consider the following operational and market context points:

• The firm's current footprint is concentrated in Milwaukee, Waukesha, and Ozaukee counties.
• Kenosha County's unemployment rate was 3.4% as of August 2025.
• Racine County's median household income was $75,331 in 2023.
• National commercial/multifamily borrowing increased 66% year-over-year in Q2 2025.
• The company's stock began trading on the OTCQX Market on March 10, 2025.

Finance: draft 13-week cash view by Friday.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Ansoff Matrix: Product Development

You're facing a negative net income of -$3.26M, so developing new products for existing markets is a direct path to turning that around. We need to target areas where PyraMax Bank, FSB already has relationships, specifically small businesses and retail clients, to drive fee income and deposit growth.

For small businesses, you should introduce a high-yield, tiered money market account. To be competitive in the December 2025 market, you must aim above the national average savings rate of just 0.40% APY. Competitors are offering up to 4.00% APY on business money market products, though some require a $20,000 minimum balance to achieve that top tier. Your tiered structure could look something like this:

Also, develop a specialized suite of digital cash management tools for commercial customers. Small and medium-sized enterprises (SMEs) in North America show an adoption rate of 84% for bank-integrated digital services. You must meet this expectation. Remote deposit capture is foundational here, as is offering integrated invoicing and payment acceptance, which are now considered table stakes functionality in 2025.

To capture the next generation of retail clients, launch an online-only, low-fee robo-advisor investment product. This product must target retail customers with less than $10,000 to invest. The competition is fierce in this segment; some platforms, like Fidelity Go, charge 0% in management fees for balances under $25,000. You could match this with a 0% advisory fee for balances under $10,000, only implementing a small fee, perhaps 0.25% annually, once they cross that threshold. This helps you acquire assets that will grow into higher-fee tiers later.

Create a new insurance and risk product focused on cyber liability specifically for your existing small business loan portfolio. This is a direct risk mitigation play. The average cost of a data breach climbed to $4.35 million. Offering a policy with a standard limit of $1 million in coverage could command a median annual premium around $2,000 for a small business, though some clients might pay as little as $1,200 annually. Bundling this with the loan relationship creates immediate, relevant value.

Finally, offer green-lending products to residential clients. This taps into a significant growth vector. The US sustainable finance market is projected to grow at a Compound Annual Growth Rate (CAGR) of 24.5% between 2025 and 2030. You can start with solar panel or energy-efficient home improvement loans. For context, USD-denominated green bonds issued by U.S. corporations and government-backed entities accounted for 55% of the $60.8 billion issued year-to-date through July 2025. This shows clear market appetite for green financing instruments.

Here's a quick summary of the product focus areas:

• Small Business MM Account: Target APYs up to 3.75% in tiered structure.
• Digital Tools: Integrate remote deposit capture and cash flow insights.
• Robo-Advisor: Offer 0% advisory fees for balances below $10,000.
• Cyber Liability: Price policies competitively against the $2,000 median premium.
• Green Loans: Capitalize on the projected 24.5% CAGR in sustainable finance.

Finance: draft the initial pricing model for the tiered money market account by next Wednesday.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Ansoff Matrix: Diversification

You're looking at growth outside the existing market of traditional banking services in your current six-county footprint. Diversification means entering new markets with new offerings, which carries a different risk profile than simply penetrating existing markets. Here's a look at the potential scale of these new ventures based on available data.

Acquire a non-bank financial technology (fintech) company focused on payment processing for local Wisconsin businesses.

The global payment processing solutions market is projected to reach $173.38 billion in vendor revenue in 2025. North America represented a market size of $67.74 billion in 2024. Within the US, online transactions via mobile and digital wallets already account for 36.7% of transactions. The overall global payments market is estimated at $783.02 billion in 2025.

Establish a wealth management division to manage assets for high-net-worth individuals, moving beyond traditional banking.

This taps into the broader US wealth management opportunity. Global assets under management (AUM) reached $162 trillion in 2025, with the United States holding 54.2% of that total. The US added approximately 562,000 new high-net-worth individuals (HNWIs) in 2024, representing a 7.6% year-over-year increase. Globally, HNWI wealth rose to about $90.5 trillion in early 2025. The wealth management market is expected to generate an additional $460.1 billion in revenue between 2025 and 2029.

Enter the specialized agricultural lending market, a new industry for the bank, leveraging its Wisconsin roots.

Wisconsin agriculture itself is a $116 billion industry. For banks in the broader Seventh Federal Reserve District, farm lending increased year-over-year by 5.30% through the third quarter of 2025, following a quarter-over-quarter increase of 4.81%. Demand for operating loans specifically went up in the first quarter of 2025. However, the share of farm loans with "major" or "severe" repayment problems in the District was 2.9% in the second quarter of 2025.

Form a joint venture with a private equity firm to invest in distressed commercial real estate assets outside of their current six-county footprint.

The scale of potential opportunity is significant given maturity risk. Banks across the US are facing roughly $560 billion in commercial real estate (CRE) maturities by the end of 2025, with another estimate showing $957 billion maturing in 2025 alone. Regional banks are more exposed, with CRE loans making up 28.7% of assets at small banks, compared to just 6.5% at larger institutions. The office property special servicing rate hit 16.19% in February 2025.

Use the $172.90M Enterprise Value as a baseline to explore a strategic merger with a larger regional bank, as announced in February 2025.

The baseline Enterprise Value for 1895 Bancorp of Wisconsin, Inc. (BCOW) as of November 2025 (TTM) is $172.90M. This exploration followed the February 18, 2025, announcement engaging Keefe, Bruyette & Woods, Inc. to evaluate strategic alternatives, including a potential business combination or sale. The company's Market Cap was reported at $52.57M on November 24, 2025.

Here's a quick comparison of the potential market sizes you'd be entering:

The move into these new areas suggests a shift in focus, away from the current operational structure. Key metrics to monitor for these new lines of business include:

• Acquiring a fintech: Track the percentage of local Wisconsin businesses using digital payment solutions.
• Wealth Management: Monitor the growth rate of Assets Under Management (AUM) in the first full year of operation.
• Agricultural Lending: Watch the loan-to-deposit ratio for this new portfolio segment compared to the Seventh District average of 78.1% in Q2 2025.
• CRE Joint Venture: Track the average Loan-to-Value Ratio (LTV) on acquired assets, noting the current average LTV for new CRE deals is 62.2% (Q1 2025).

Finance: draft 13-week cash view by Friday.