1895 Bancorp of Wisconsin, Inc. (BCOW): Marketing Mix Analysis [Dec-2025 Updated]

You're analyzing a community bank that's clearly trying to right-size its operations in a challenging environment. For 1895 Bancorp of Wisconsin, Inc., the narrative as of late 2025 centers on a strategic retreat: they delisted from Nasdaq in March 2025 to slash compliance costs, now trading on the OTCQX. This shift frames their entire marketing mix, where the Product remains hyper-local real estate lending through PyraMax Bank, FSB, but the Price reflects market skepticism-the stock hovered around $10.85 in November 2025, giving the firm an Enterprise Value (TTM) of $172.90 million against a market cap of only $52.57 million, and honestly, that zero dividend yield tells you management is prioritizing capital preservation. Dive in below to see how their physical Place and Promotion efforts support this new, leaner structure.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Product

The product element for 1895 Bancorp of Wisconsin, Inc. centers on traditional community banking services delivered through its subsidiary, PyraMax Bank, FSB. The core offerings are structured around deposit gathering and lending activities.

• - Core offerings include checking, savings, money market accounts, and Certificates of Deposit (CDs).
• - Primary focus is on real estate lending, covering residential, commercial, and land development loans.
• - Offers a variety of consumer loans, such as home equity lines of credit, auto, and boat loans.
• - Provides ancillary insurance and risk products for both personal and business needs.

As of September 30, 2025, total deposits stood at $411.13M. The lending portfolio, totaling gross loans of $448.38M as of September 30, 2025, is secured by commercial and residential real estate, commercial loans, and consumer loans. Management has expressed an expectation to increase focus on commercial and commercial real estate loans to diversify the portfolio and raise the overall yield earned on loans.

The composition of deposit products shows historical shifts in customer behavior in response to market rates. For instance, from 2022 to 2023, the average balance of noninterest bearing checking accounts decreased by $28.7 million, representing a 27.2% decline. Concurrently, Certificates of Deposit saw an increase in average balance of $37.0 million, a rise of 45.9% over the same period. This illustrates the sensitivity of the core deposit base to interest rate environments.

The following table details the changes observed in key deposit categories between 2022 and 2023, reflecting product utilization trends:

In the consumer lending segment, the company offers products like Home Equity Lines of Credit (HELOCs). Underwriting guidelines for these HELOCs generally require a maximum loan-to-value ratio of 85%, a minimum credit score of 640, and a maximum debt-to-income ratio of 43%. Other consumer loans, such as unsecured consumer loans, represented a minimal balance of $8,000 as of December 31, 2023.

The net loan balance as of September 30, 2025, was $444.14M, with an associated Allowance for Loan and Lease Losses of $4.88M, reflecting a 22.97% increase in the allowance from the prior year period.

The company also participates in loan purchases from other financial institutions. The outstanding balance of these purchased loan participations totaled $34.8 million as of December 31, 2023, with an additional $30.7 million available for future draws under these arrangements.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Place

The distribution strategy for 1895 Bancorp of Wisconsin, Inc. centers entirely on the physical and digital presence of its operating subsidiary, PyraMax Bank, FSB. This is a classic community bank distribution model, heavily reliant on local brick-and-mortar access within a defined geographic area.

1895 Bancorp of Wisconsin, Inc. operates through its subsidiary, PyraMax Bank, FSB, which maintains its headquarters in Greenfield, Wisconsin. The physical distribution network supports the bank's balance sheet, which as of the latest available data, includes Total Assets of approximately $609,526,000 and Total Deposits of around $419,521,000.

The physical footprint is intentionally limited, focusing on high-density service within the Milwaukee metropolitan area. You'll find a total of six full-service banking offices. This restricted physical presence dictates the primary channel for in-person customer interaction and transaction processing.

The distribution points are concentrated across three specific Wisconsin counties, ensuring deep penetration in the local market rather than broad geographic coverage:

• - Three full-service banking offices in Milwaukee County.
• - Two full-service banking offices in Waukesha County.
• - One full-service banking office in Ozaukee County.

Here is a breakdown of the specific office locations that constitute the physical distribution network for PyraMax Bank, FSB:

The distribution of the company's equity security is also a factor in its overall market access. The stock, trading under the ticker BCOW, voluntarily delisted from the Nasdaq Stock Market in March 2025. Following this, the stock commenced trading on the OTCQX Market beginning on March 10, 2025. This shift in trading venue impacts the accessibility for potential investors, moving from a major national exchange to the OTCQX tier of the over-the-counter markets.

All six physical branches are equipped with Automated Teller Machines (ATMs) to supplement direct teller service availability. The bank also provides digital access channels, though specific metrics on digital adoption versus physical branch utilization are not publicly detailed in the latest reports.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Promotion

You're looking at how 1895 Bancorp of Wisconsin, Inc. shifted its external communication strategy in 2025, moving away from public company reporting to focus on its community banking roots. This change in promotional posture is a direct result of significant corporate actions taken to streamline operations.

The most significant promotional event of early 2025 was the formal engagement of Keefe, Bruyette & Woods, Inc. (KBW) on February 18, 2025, to evaluate strategic alternatives, which explicitly included a potential sale or business combination. This action itself served as a major communication to the market regarding the company's future direction.

This exploration was paired with a major reduction in mandated public promotion and disclosure. The company announced its intent to voluntarily delist its common stock from the Nasdaq Stock Market and deregister with the Securities and Exchange Commission (SEC). This move was designed to reduce compliance and accounting expenses, allowing management to defintely focus more on the core banking mission.

Here is a quick look at the timeline of this shift away from public market promotion:

The cessation of required SEC filings means that the primary promotional focus for 1895 Bancorp of Wisconsin, Inc. has reverted to traditional, localized community banking communication channels. The company, through its subsidiary PyraMax Bank, FSB, serves customers in the Milwaukee metropolitan area, including Waukesha and Ozaukee Counties in Wisconsin, a footprint established since its founding in 1895.

The day-to-day promotion now relies heavily on the established, non-digital presence:

• Engaging the community bank presence for relationship building.
• Loan personnel acting as primary cross-marketing agents.
• Direct customer interaction for product awareness and interest.
• Continued provision of an annual report containing audited financial statements.
• Making quarterly financial information available on the Company's website.

To give you context on the scale of the entity whose public promotion ceased, as of December 31, 2022, the Company had 6,206,105 shares of common stock outstanding. Furthermore, as of June 30, 2023, the aggregate market value of common equity held by non-affiliates was approximately $39.3 million, based on the Nasdaq closing price. This historical data illustrates the level of public scrutiny and required promotion that management sought to exit via the March 2025 filings.

1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Price

When we look at the pricing strategy for 1895 Bancorp of Wisconsin, Inc., we're really talking about the interest rates on their core products-loans and deposits. The strategy here is to set loan and deposit rates to remain competitive against local banks and credit unions. This is defintely crucial for attracting the necessary funding base and deploying capital profitably in their lending markets.

For you, as an analyst looking at the market's valuation of the company, the price element extends beyond just interest rates to the market's assessment of the equity's price. Here's a snapshot of the key valuation metrics as of late November 2025, which reflects the market's current price perception of 1895 Bancorp of Wisconsin, Inc.

The stock price was trading around $10.85 on November 24, 2025. This price point sits within the context of the company's overall market valuation, where the Enterprise Value (TTM) was reported at $172.90 million.

Regarding shareholder returns, the company maintains a 0% dividend yield, reflecting ongoing profitability challenges. This lack of a dividend payout is a significant factor in how investors price the stock, as it suggests capital is being retained or profitability is not yet sufficient to support distributions.

To give you a clearer picture of the stock's recent trading range, consider these points:

• The stock price on November 24, 2025, traded within a range of $10.85 to $10.92.
• Over the preceding 52 weeks, the stock traded between a low of $5.94 and a high of $15.72.
• The Market Capitalization was approximately $52.57 million as of November 24, 2025.