Colliers International Group Inc. (CIGI): Marketing Mix Analysis [Dec-2025 Updated]

Colliers International Group Inc. (CIGI) - Marketing Mix: Product

The product element for Colliers International Group Inc. centers on its diversified professional services and investment management offerings, structured around three core platforms. These platforms are Real Estate Services, Engineering, and Investment Management. This structure is designed to generate substantial recurring revenue streams, which is a key feature of the overall product strategy.

The Investment Management platform is a significant component, with Assets Under Management (AUM) reaching over $108.3 billion as of September 30, 2025. This AUM figure reflects growth driven by new capital raised and recent acquisitions, partially offset by asset sales in older vintage funds. Over 85% of the funds within this platform are held in long-dated or perpetual investment vehicles, which helps secure predictable earnings.

The Engineering segment is a primary driver of top-line growth. For the second quarter of 2025, this segment delivered a net revenue increase of 70% in local currency, fueled by both acquisitions and internal growth. The Engineering segment's revenue for the third quarter ended September 30, 2025, was reported at $488.1 million.

The services mix heavily emphasizes revenue that repeats, which is a deliberate product feature for stability. On a trailing twelve-month basis as of the third quarter of 2025, more than 70% of Colliers International Group Inc.'s Adjusted EBITDA came from recurring revenues. This recurring component is sourced from services like Outsourcing and Valuation, which showed growth. Outsourcing revenues were up 9% (8% in local currency) in the third quarter of 2025, with growth led by valuation and advisory services.

Colliers International Group Inc. actively enhances its product suite through inorganic growth. The recent acquisition of Astris Finance, LLC, completed on July 25, 2025, directly expands global investment banking capabilities, specifically in infrastructure and energy transition advisory. Astris Finance brings expertise that has advised on more than 400 transactions totaling over $60 billion in investment, and it contributes a pipeline of over 50 M&A and financing deals valued at more than $15 billion.

Here's a quick look at the segment performance contributing to the product offering:

The product portfolio is supported by a large, global team and scale:

• Total professionals globally: 24,000 as of late 2025.
• Annual revenues for the full year 2024 were $4.82 billion.
• For the nine months ended September 30, 2025, consolidated revenues reached $3.95 billion.
• The Engineering segment backlog is worth 12 months of revenue.

Colliers International Group Inc. (CIGI) - Marketing Mix: Place

You're looking at how Colliers International Group Inc. gets its services-the advice, the deals, the management-into the hands of clients globally. Place, for a services firm like Colliers International Group Inc., isn't about stocking shelves; it's about strategic physical and digital footprinting to ensure expertise is available where capital is moving.

The distribution of Colliers International Group Inc.'s services is fundamentally global, built on a network that spans 66 countries as of late 2025, which facilitates complex, cross-border real estate transactions and advisory work. This extensive reach is supported by a massive team, confirmed to be 24,000 professionals worldwide as of the third quarter of 2025. This scale is a key differentiator in capturing global mandates.

A core element of the Place strategy is the deliberate concentration of resources in high-growth urban centers. This focus is critical for driving the Leasing and Capital Markets segments, where local market intelligence translates directly into transaction volume. For instance, the firm has made targeted moves to solidify its position in key growth markets. A prime example is the acquisition of Greystone Sales Group, LLC, known as GREA Dallas, in September 2025. This move specifically targeted the dynamic Dallas market, one of the fastest-growing U.S. multifamily markets, adding a team of 25 professionals to bolster multifamily investment sales capabilities in Texas and nationwide.

The physical presence is not static; it is actively being scaled and refined through strategic mergers and acquisitions. The GREA Dallas addition is part of a broader M&A strategy that contributed $436 million in revenue in the second quarter of 2025 alone, representing a 67 percent jump from the prior year for M&A contributions. This growth in personnel and market access directly feeds the service delivery pipeline.

To understand the scale of the operation supporting this distribution network, look at the key operational and financial metrics reported through the third quarter of 2025:

Anyway, the physical footprint is only half the story. Colliers International Group Inc. is augmenting its on-the-ground teams with technology to improve the efficiency of service delivery across this vast network. This means using technology-enabled service platforms to streamline operations and provide better insights to clients, regardless of their location relative to a physical office.

The integration of technology supports the global strategy by ensuring consistency and speed. You see this in the deployment of tools designed to:

• Design and assess efficient workplaces using AI-powered tools.
• Provide portfolio strategy recommendations to institutional clients.
• Assist with complex lease abstraction processes for faster execution.

This blend of deep local presence in key markets like Dallas and a sophisticated technology layer allows Colliers International Group Inc. to service clients across its 66-country footprint effectively. Finance: draft 13-week cash view by Friday.

Colliers International Group Inc. (CIGI) - Marketing Mix: Promotion

You're looking at how Colliers International Group Inc. communicates its value proposition as of late 2025. The promotion strategy heavily leans on reinforcing its structural stability and proven long-term performance, especially following the major rebranding in its Investment Management arm.

The Investment Management division officially rebranded to Harrison Street Asset Management on July 23, 2025. This move was a key promotional effort to unify several Colliers-controlled companies-like Basalt Infrastructure Partners, Versus Capital, and Rockwood Capital-under the globally recognized Harrison Street brand umbrella. This rebranding signals a focused push to attract capital by leveraging the strength of that specific platform.

The unified Harrison Street Asset Management is now positioned to target both institutional and new private wealth investors. As of the third quarter of 2025, the firm manages over $100 billion in assets, specifically reported at $108.3 billion as of September 30, 2025. This scale is promoted to a client base that includes approximately 900 institutional investors and over 10,000 private wealth investors. The Investment Management net revenue in Q3 2025 grew 5%, with a segment net margin of 42.3%.

A core element of Colliers International Group Inc.'s promotion is its financial history. The company consistently highlights its 30-year track record of delivering approximately 20% compound annual returns for shareholders. This historical performance is used to build confidence, especially when discussing near-term market uncertainty. For instance, Q3 2025 consolidated revenues hit $1.46 billion, a 24% increase year-over-year, showing operational strength even amid integration costs.

To signal resilience against market volatility, Colliers promotes its diversified business model. More than 70% of the Company's earnings come from recurring revenues on a trailing twelve-month basis. This diversification is evident in the Q3 2025 results where net revenues reached $1.26 billion (up 19%), and Adjusted EBITDA was $191.1 million (up 24%). The company is also promoting its capacity for future deployment, holding $9 billion in dry powder.

While specific spending on data analytics promotion isn't itemized, the strategy emphasizes using technology to deliver client solutions. The overall business structure is promoted as a three-platform model-Real Estate Services, Engineering, and Investment Management-which provides balance. The firm is actively working toward its 2025 fundraising target of $5 billion to $8 billion, having already raised $4.4 billion year-to-date as of Q3 2025.

You should track how the integration costs, which modestly impacted the Investment Management net margin to 42.3% in Q3 2025, are communicated over the next two quarters, as management noted these costs will continue for several more quarters.

Colliers International Group Inc. (CIGI) - Marketing Mix: Price

The pricing structure for Colliers International Group Inc. (CIGI) is inherently tied to its diversified revenue streams, reflecting a strategy that balances immediate transactional fees with long-term, more predictable advisory and management income. This approach manages the inherent cyclicality of real estate brokerage.

The company's revenue model is structured to balance transactional brokerage fees with stable, recurring advisory fees. This is evidenced by the performance across its segments in the third quarter of 2025.

The emphasis on stability is clear, as on a trailing twelve-month basis following Q3 2025, more than 70% of Colliers International Group Inc. (CIGI)'s earnings came from recurring revenues. This recurring revenue component is a key factor in the perceived value and pricing power across its advisory and management platforms.

Looking forward, Colliers International Group Inc. (CIGI) is maintaining its full-year 2025 revenue guidance, which anticipates low-teens percentage growth on a consolidated basis. This reflects management's confidence in the pricing strategy holding up against external factors.

For the Investment Management platform, a significant driver of recurring revenue, the fundraising target for the full year 2025 is set between $5 billion and $8 billion. The year-to-date fundraising as of the Q3 2025 report reached $4.4 billion.

The most recent reported period, Q3 2025, showed strong top-line performance, with consolidated revenues hitting $1.46 billion, which represented a 24% increase year-over-year. This growth suggests that the pricing for services is holding firm or increasing in demand across the board.

• Q3 2025 consolidated revenues: $1.46 billion.
• Full-year 2025 revenue guidance: low-teens percentage growth.
• Recurring revenues share of TTM earnings: over 70%.
• Investment Management fundraising target (FY 2025): $5 billion to $8 billion.
• Q3 2025 year-over-year revenue increase: 24%.

Finance: draft 13-week cash view by Friday.