Fox Corporation (FOX): ANSOFF MATRIX [Dec-2025 Updated]

You're trying to map out exactly how Fox Corporation plans to grow that $16.30 billion in FY 2025 revenue by the targeted 17% year-over-year increase, and their strategy is a clear mix of maximizing what they have and making some calculated leaps. As an analyst, I see them digging deep into their existing turf-like driving higher affiliate fees and boosting ad yield on Tubi, which already cleared $1.1 billion in FY 2025 revenue-while also scaling the new $19.99/month FOX One direct-to-consumer bundle internationally. The big, bold move, however, is the diversification into sports betting by exercising the option for that stake in FanDuel, which is a significant pivot from their core media business. Keep reading below to see the precise actions they are taking across Market Penetration, Market Development, Product Development, and Diversification to make these numbers happen.

Fox Corporation (FOX) - Ansoff Matrix: Market Penetration

Maximize ad pricing on FOX News, which commands over 70% of the cable news share at times.

For the month of January 2025, FOX News Channel (FNC) commanded 67% of total day viewers and 69% of primetime viewers. In the first quarter of 2025, FNC dominated with 65% of the audience in total day and 66% in primetime share. By August 2025, FNC commanded 63% of the cable news share across total day and 65% in primetime. In the third quarter of fiscal 2025, news ratings saw 48% growth in daily total viewers and 58% growth in the coveted 18-to-34 year old demographic. This pricing power contributed to cable advertising revenue increasing 26% in the third quarter of fiscal 2025.

Drive higher affiliate fee renewals, building on the Television segment's 7% growth in FY 2025.

For the full year of fiscal 2025, affiliate fee revenues increased 7% overall. This growth was driven by 7% growth within the Television segment.

Increase ad load and yield on Tubi, leveraging its 100 million monthly active users.

Tubi surpassed 100 million monthly active users in May 2025. In that same month, Tubi reached 2.2% of total television viewing minutes according to Nielsen's The Gauge. For the full fiscal year 2025, Tubi showed 13% YoY growth in total view time. Digital growth led by Tubi was a factor in the 65% jump in Fox Corporation's total advertising revenue for the third quarter of fiscal 2025.

Cross-promote FOX Nation's subscription video-on-demand (SVOD) content to the core FOX News audience.

The core FOX News audience delivered 3.6 million primetime viewers from 8 PM to 11 PM ET in the first quarter of 2025.

Secure premium pricing for tentpole events like the Super Bowl, which generated over $800 million in gross ad revenue.

The presentation of Super Bowl LIX on FOX and Tubi in February 2025 generated over $800 Million in gross advertising revenue across all platforms. The average cost for a 30-second ad slot reached $7.5 million. The game achieved a record-setting average audience of 127.7 million viewers, peaking at 137.7 million viewers in the second quarter.

Here is a look at key performance indicators related to these market penetration efforts:

The growth in the Television segment's affiliate fees was $204 million for the full fiscal year 2025. Cable Network Programming segment affiliate fee revenues increased 3% for the full fiscal year 2025.

• FOX News Channel secured the top 163 cable news telecasts in August 2025.
• FOX News Channel was the most-watched television news channel for 23 consecutive years as of January 2025.
• Tubi's content library includes nearly 300,000 movies and TV episodes and 400 Tubi Originals as of May 2025.
• Over 95% of viewing on Tubi is on-demand movies and TV shows.
• 67% of Tubi viewers are cord cutters and cord nevers.
• Fox Corporation's total full-year fiscal 2025 revenue was $16.30 billion.

Fox Corporation (FOX) - Ansoff Matrix: Market Development

FOX One streaming service debuted in the United States on August 21, 2025. The initial pricing structure is $19.99 per month or $199.99 annually. Users have the option to bundle FOX One with FOX Nation for $24.99 per month, or the annual equivalent of $19.99 per month. Traditional pay-TV subscribers receive authenticated access to the service.

The international rollout of FOX One follows this domestic launch, aiming to capture cord-cutters and cord-nevers outside the US with the unified portfolio including FOX Sports, FS1, FS2, and FOX Deportes.

Tubi, the AVOD (advertising-based video on demand) service, is aggressively expanding its English-speaking footprint. As of October 2025, Tubi reaches over 100 million monthly active users globally. The service launched in the UK in 2024, where it has since doubled its content library to over 40,000 movies and TV episodes. In Canada, where Tubi is already available, it reaches 1-in-3 Canadians over 18 as of October 2025. Fox Corporation acquired Tubi in 2020 for $440m when it had 25 million monthly active users.

The acquisition of Caliente TV on June 19, 2025, is a direct mechanism for market development in Mexico and Latin America. Financial details of the acquisition were not disclosed. This move is expected to result in the expanded Latin America division employing over 350 people directly and indirectly. The integration will allow FOX to produce and distribute more than 3,000 hours of original Sports content across new platforms, including a new Pay TV channel and an SVOD platform complementing the existing Tubi AVOD service.

The acquired rights portfolio from Caliente TV immediately bolsters FOX Sports distribution in the region:

• Distribute content from six Liga MX Men's Clubs.
• Distribute content from ten Liga MX Women's Clubs.
• Distribute content from the CONCACAF Champions Cup.
• Distribute content from the Premier League and the FA Cup.
• Distribute content from the UEFA Champions League and Coppa Italia.

For Europe, Fox Sports in the US already holds English-language rights to UEFA national team matches under a six-year deal from 2022 to 2028, covering tournaments like UEFA Euro 2024 and 2028. The international sports programming entity, Fox Sports International, ceased operations in 2024. Fox Corporation maintains a 61% equity stake in the Big Ten Network, a joint venture with the Big Ten Conference.

Distribution of FOX-owned United Football League (UFL) content globally leverages existing broadcast infrastructure. Fox Corporation is a co-owner, with reports indicating an ownership stake of approximately 42% as per the strategy outline. The 2025 UFL Championship Game concluded on June 14. The average viewership for the 2024 UFL season was 645,000 viewers per game across Fox and ESPN-affiliated networks.

The financial backdrop for these market development efforts is strong, with Fox Corporation reporting fiscal year 2025 results (ending June 30, 2025) showing:

The growth in advertising revenues, up 7% in Q4, was partially attributed to the digital growth led by the Tubi AVOD service.

Fox Corporation (FOX) - Ansoff Matrix: Product Development

You're looking at how Fox Corporation (FOX) is pushing new offerings into existing markets-that's Product Development in the Ansoff Matrix. This strategy relies on taking what you already have, like your content library or advertiser relationships, and packaging it in a new way for the current U.S. audience.

The full fiscal year 2025 results showed total revenues hitting $16.30 billion, a 17% increase from the prior year, with advertising revenues surging by 26%, which shows the market is responding to these new product pushes.

Here's a look at the key product development initiatives and their associated metrics:

The push for FOX One is a direct play for the cord-cutter market, which is estimated to be over 65 million U.S. households. The service launched at $19.99 per month or $199.99 annually, bundling content from nearly every major FOX brand, including FOX News Channel, FS1, and the FOX Network. To further capture the valuable sports viewer, Fox Corporation announced a bundle with ESPN's DTC service for $39.99 per month, set to debut on October 2, 2025.

For the AVOD (Advertising Video On Demand) service, Tubi, the investment in content is clearly paying off. Management confirmed Tubi is expected to surpass $1 billion in revenue for fiscal year 2025. This momentum follows a strong performance where revenue grew 27 percent year-over-year, and viewing time jumped 18 percent in the first fiscal quarter. The service is now expected to deliver operating margins between 20 to 25 percent over the next few quarters, having achieved profitability earlier than anticipated.

The OneFOX platform is a product designed for the advertiser, not the end-consumer, but it monetizes the content product. This AI-powered converged media platform, powered by AdRise, launched in May 2025. It unifies planning, activation, and measurement across FOX Entertainment, FOX Sports, FOX News Media, and Tubi. The platform enhances ad efficacy by harnessing audience and contextual signals, behavioral data, and campaign analytics to create more personalized inventory, including new data integrations with firms like TransUnion and Experian.

In the FOX Sports vertical, while premium live events like Super Bowl LIX drew a record 126.7 million viewers on FOX, the development focus is on increasing engagement during live games, recognizing that younger viewers use multiple screens. For context, a specific post-game show, Fox Sports Live, averaged only 62,000 viewers for its most-watched telecast of a given week in March 2025, highlighting the need for more interactive experiences. Younger fans are 21% more likely to play games on a mobile device while watching sports.

The expansion of the FOX Weather digital platform centers on delivering hyper-specific forecasting products. This aligns with broader industry advancements where new AI models are showing significant improvements in forecast granularity, meaning highly-localized forecasts. The goal is to leverage this technology to provide viewers with precise, real-time insights for their specific locations, moving beyond broad regional updates. The platform already includes content from the main FOX One bundle.

Key product development metrics include:

• FOX One monthly price: $19.99.
• FOX One/FOX Nation bundle price: $24.99/month.
• FOX One/ESPN DTC bundle price: $39.99/month.
• Tubi FY 2025 revenue target: Over $1.1 billion.
• Tubi expected operating margins: 20 to 25 percent.
• OneFOX launch date: May 12, 2025.
• FOX Sports peak engagement (Super Bowl LIX): 126.7 million viewers.

Finance: draft 13-week cash view by Friday.

Fox Corporation (FOX) - Ansoff Matrix: Diversification

You're mapping out aggressive growth avenues for Fox Corporation, moving beyond core linear assets into high-growth digital and adjacent markets. This diversification strategy is about deploying capital into areas that capture new consumer engagement and revenue streams, even if they require new operational capabilities.

Exercise the call option to acquire 18.6% of FanDuel

Fox Corporation is executing a major move into the US sports betting market by exercising its call option for an 18.6% stake in FanDuel. Based on estimates from Goldman Sachs, FanDuel, as a standalone business, was valued at approximately $35 billion. This implied a market value of around $6.5 billion for the 18.6% stake as of late 2024. The arbitration ruling set the exercise price at $3.7 billion in 2020, with a 5% annual escalator, bringing the estimated cost to activate the option to approximately $4.3 billion as of June 2024. This position is considered deeply profitable, with the option being 'in the money' by over $2.8 billion on consensus valuation as of February 2025. The option itself is set to expire in 2030, and Fox Corporation also holds a 2.5% stake in the parent company, Flutter Entertainment, valued at over $1.1 billion in February 2025. Fox Corporation has started the process with state regulators to secure the necessary gaming operator licensing to fully monetize this position.

Invest in vertical video content production and distribution, following the October 2025 investment in Holywater

Following the October 2025 equity stake investment in Holywater, Fox Entertainment is aggressively entering the vertical video space. This market is described as an exploding global segment valued at $8 billion. As part of the deal, Fox Entertainment Studios committed to creating and producing an ongoing portfolio of more than 200 vertical video titles for Holywater's My Drama platform over the next two years. Holywater's existing platforms reach over 55 million users worldwide. The company's founders reported expected total revenue to exceed $90 million in 2024. Holywater optimizes costs by up to 40% using Generative AI, with the average budget for an original series being up to $100,000 per season. The investment amount for Fox Corporation's equity stake was not publicly disclosed.

Create a dedicated FOX-branded fantasy sports and iGaming product suite, separate from the FanDuel option

The strategic move into sports betting via FanDuel creates a foundation for a broader digital gambling ecosystem. This diversification is supported by the scale of the existing market Fox Corporation is entering. For context on the adjacent market, the next closest competitor to FanDuel had a market capitalization of $18.3 billion as of September 12, 2024. The potential for a dedicated FOX-branded suite would aim to capture a segment of the engagement driven by Fox's sports broadcasts.

The potential revenue streams from a proprietary product suite could be benchmarked against existing digital engagement:

Acquire a minority stake in a non-media, high-growth tech company to diversify the balance sheet beyond content

Diversifying the balance sheet beyond media and content assets involves strategic, non-core investments. While the specific investment amount and target sector for a new, non-media tech stake are not public, this action is supported by Fox Corporation's stated commitment to maintaining a strong balance sheet. In fiscal year 2021, the company directed approximately $1.3 billion toward maintaining its semi-annual dividend and actively deploying its share buyback program. The company's Q2 Fiscal Year 2025 performance showed total company revenue growth of 16% year-over-year, providing capital flexibility for such acquisitions.

Expand the UFL's commercial operations, capitalizing on the 42% ownership stake to create new revenue streams like merchandising and local events

Fox Corporation's 42% ownership stake in the United Football League (UFL) provides a direct avenue for commercial expansion outside of broadcast rights. The predecessor league, the USFL, demonstrated initial audience traction, with its inaugural season averaging over one million viewers on the FOX Network. Furthermore, the consumption of college sports on FOX has grown by over 40% over the last five years, indicating a strong, engaged sports viewership base that can be monetized through ancillary commercial activities like merchandising and local events associated with the UFL.

Key viewership and growth metrics related to Fox Sports:

• Total consumption of college sports on FOX over last five years: over 40% growth.
• USFL inaugural season average viewers on FOX Network: over one million.
• NFC Championship game viewers (recent): over 56 million.
• FOX News Media subscriber base growth (FOX Nation, past fiscal year): approximately 80%.