Kubient, Inc. (KBNT): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the late-2025 marketing mix for Kubient, Inc. (KBNT), expecting to see a strategy for growth, but what you'll find instead is a stark post-mortem. Honestly, analyzing the Product, Place, Promotion, and Price for Kubient, Inc. right now isn't about market positioning; it's about tracking a Chapter 7 wind-down following the former CEO's securities fraud plea last year. The core ad platform is functionally dead, the stock trades for pennies-around $0.0003-on the OTC Link, and the 'Promotion' is just mandatory SEC filings. If you need to understand what happens when the tech fails and the legal issues hit, stick around; we'll break down the final state of the four Ps below.

Kubient, Inc. (KBNT) - Marketing Mix: Product

You're looking at the product element for Kubient, Inc. (KBNT) as of late 2025. The reality here is stark, grounded in the company's operational status following its bankruptcy filing.

Core product, the Audience Marketplace, is functionally defunct due to Chapter 7 filing. The Kubient Audience Marketplace, which was positioned as a flexible open marketplace for advertisers and publishers, ceased active operation following the voluntary petition for liquidation filed under Chapter 7 in the US Bankruptcy Court for the District of Delaware on July 25, 2024. At that time, the debtor listed assets of $3.34 million against liabilities of $2.88 million.

Proprietary KAI (Kubient Artificial Intelligence) fraud tool's efficacy was compromised by fraud allegations. The proprietary artificial intelligence-powered pre-bid ad fraud prevention tool, KAI, was central to the product offering. Its claimed efficacy was severely undermined by findings that reports were fabricated. Specifically, the former CEO directed employees to generate fake KAI reports based on made-up metrics and no underlying data at all. This tool was touted as 'identifying and preventing approximately 300% more digital ad fraud' than competitors' partners. The fraudulent revenue recognized, over $1.3 million, represented over 94% of the reported revenue at the time of the August 2020 Initial Public Offering (IPO).

Technology platform was a cloud-based infrastructure for programmatic ad trading. Kubient's technology was a next generation cloud-based infrastructure designed to enable efficient marketplace liquidity for buyers and sellers of digital advertising. This included proprietary real-time bidding (RTB) marketplace automation, particularly for the digital out of home industry. The KAI technology was integrated into this platform or deployable as a standalone application.

No active product development or sales operations are ongoing in late 2025. Given the Chapter 7 filing in July 2024, active product development and sales operations are not ongoing. The last reported full-year financial data reflects operations prior to the fraud scheme's culmination and subsequent legal actions, including the former CEO's sentencing on March 20, 2025.

Here's a look at the last reported revenue metrics before the operational shutdown:

The capital raised through public offerings, fueled in part by the misrepresentations about KAI, totaled over $32.5 million from the IPO ($12.5 million in August 2020) and the secondary offering (over $20 million in December 2020).

Key product features and associated figures include:

• KAI deployed as a stand-alone enterprise product in the third quarter of 2020.
• Fraudulent revenue recognized was over $1.3 million.
• The IPO in August 2020 raised over $12.5 million.
• The secondary offering in December 2020 raised over $20 million.
• The platform supported programmatic ad trading infrastructure.

Kubient, Inc. (KBNT) - Marketing Mix: Place

The Place strategy for Kubient, Inc. (KBNT) reflects the near-total cessation of active business operations due to severe financial and legal distress.

The corporate structure is currently defined by insolvency proceedings. Kubient, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Delaware on July 25, 2024.

The residual trading of the equity reflects this status. The stock was voluntarily delisted from NASDAQ in November 2023. Trading now occurs residually on the OTC Link, with a predicted fair opening price as of December 1, 2025, around $0.0003 per share.

Physical presence and operational capacity are minimal. In May 2024, Kubient, Inc. executed a workforce reduction by 50%, resulting in a staff count of just two employees.

The global distribution network for the ad platform is effectively shut down, consistent with the Chapter 7 proceedings. The company's website appeared to be down as of late 2024.

Here is a summary of the key operational and market access metrics as of late 2025:

The distribution channel status can be summarized by these points:

• Distribution channel selection is non-operational due to liquidation.
• The platform's global reach is effectively zero.
• The company's former primary trading venue was NASDAQ.
• Current trading occurs on the OTC Markets exchange.
• The 52-week stock price range was $0.000001 to $0.0100.

Kubient, Inc. (KBNT) - Marketing Mix: Promotion

Promotion activities for Kubient, Inc. (KBNT) as of late 2025 are almost entirely defined by its status as a company in liquidation, superseding any prior marketing efforts.

Primary public communication is through mandatory SEC filings related to the wind-down.

• Kubient, Inc. filed a voluntary petition for liquidation under Chapter 7 on July 25, 2024.
• The debtor listed its assets as $3.34 million and liabilities as $2.88 million at the time of the Chapter 7 filing.
• The appointed case trustee is Alfred T. Giuliano.

Negative press dominates, focusing on the former CEO's September 2024 securities fraud plea.

The narrative surrounding Kubient, Inc. is overwhelmingly dominated by the fallout from the accounting fraud scheme executed by its founder and former CEO, Paul Roberts.

This negative information is the primary communication point, overshadowing any historical product promotion.

Investor relations shifted entirely to managing the liquidation process and creditor claims.

Investor relations functions have effectively ceased, replaced by the administrative process managed by the Chapter 7 trustee. The focus is on asset disposition against stated liabilities.

• Liabilities listed at filing: $2.88 million.
• Market capitalization as of November 2025: Roughly $14.73K.
• Stock price as of December 1, 2025: $0.0003 per share.

Website and digital marketing channels are largely inactive or non-existent.

The company is no longer a going concern, meaning all prior promotional infrastructure is defunct. The focus is on the orderly disposition of remaining assets.

• The company voluntarily delisted from The Nasdaq Capital Market on November 13, 2023.
• Trading now occurs on the OTC Markets.
• Operations ceased well before November 2025.

Kubient, Inc. (KBNT) - Marketing Mix: Price

You're looking at the pricing element for Kubient, Inc. (KBNT) as of late 2025, and honestly, the picture is starkly different from what it was when the company was operational. Historically, the revenue model was built around a transaction fee, or a take-rate, applied to the media spend flowing through its cloud-based programmatic advertising platform, the Audience Cloud, which is how they charged for CPM (Cost Per Mille or cost per thousand impressions) transactions.

To give you context on the scale before the operational halt, the trailing twelve-month revenue as of early 2023, specifically for the period ending March 31, 2023, was reported at only $1.17M. The revenue for the quarter ending March 31, 2023, was just $11.75K. Now, looking at the market reality in late 2025, the stock price reflects a liquidation value, trading at a fraction of a penny, which tells you everything about the current pricing power of any service they might hypothetically offer.

Here's a quick look at the financial metrics as of late 2025, which grounds this discussion in the current reality:

Given that Kubient, Inc. filed for a voluntary petition for liquidation under Chapter 7 bankruptcy on July 25, 2024, the discussion around a competitive pricing strategy for its core service is, frankly, moot. The company's market position as of November 2025 is effectively non-existent, with the focus being solely on the orderly disposition of remaining assets by the court-appointed trustee. When a company is in Chapter 7 liquidation, the pricing strategy for its services is irrelevant because the business model is no longer operational or sustainable.

The factors that would normally inform pricing strategy-perceived value, competitive alignment, and market demand-are superseded by the legal process of dissolution. You can see this reflected in the market sentiment, which is categorized as Bearish, with a Fear & Greed Index showing 39 (Fear) as of late November 2025. The historical price action shows extreme volatility, with a 30-day period showing 313.60% price volatility, which is typical for distressed or illiquid securities, not a reflection of service pricing.

• Revenue model: Historical take-rate on programmatic ad spend.
• TTM Revenue (Early 2023): $1.17M.
• Current Stock Price: Trades around $0.0003.
• Current Status: Chapter 7 liquidation since July 25, 2024.

Finance: review the trustee's latest asset disposition schedule by end of month.