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Leafly Holdings, Inc. (LFLY): Business Model Canvas [Dec-2025 Updated] |
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Leafly Holdings, Inc. (LFLY) Bundle
You're looking to cut through the noise and see the actual mechanics of how a major cannabis discovery platform like Leafly Holdings, Inc. actually makes money, especially given the recent financial pressures. As someone who's mapped balance sheets for decades, I've broken down their nine-block model, showing you how they convert over 5.1 million monthly visitors into just 3,554 paid retailer accounts, driving $33.47 million in Trailing Twelve Month revenue as of Q1 2025. It's a classic digital marketplace balancing act: massive reach versus monetizing that traffic effectively. See the full breakdown below to understand their current path toward operational efficiency and managing those near-term debt obligations, like the convertible notes due in July 2025.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Key Partnerships
You're looking at how Leafly Holdings, Inc. connects its platform to the physical and financial infrastructure of the cannabis industry. These partnerships are the plumbing that keeps the marketplace running, ensuring inventory data flows and strategic direction is guided by experienced hands.
The core of the marketplace functionality relies on deep integration with existing Point-of-Sale (POS) and e-commerce systems. Leafly Holdings, Inc. offers retailers a suite of Software as a Service ("SaaS")-based tools that specifically allow them to update their menus, manage reservations, and integrate with selected POS systems. This is crucial because Leafly Holdings, Inc. explicitly states it neither sells nor processes payments; all final order acceptance and payment handling occur directly between the consumer and the retailer, making seamless POS syncs a necessity for inventory accuracy.
While specific integration statistics for platforms like Jane and Alleaves aren't public for late 2025, the dependency on these connections is clear. The value proposition for retailers on the paid tiers-standard and pro-includes these enhanced business listings and POS integrations, contrasting with the no-cost "info-only" package. This structure incentivizes deeper technological partnership for revenue generation.
The relationship with licensed cannabis retailers is the inventory source. These partners list their products, reviews, and ordering options on the Leafly Holdings, Inc. platform. As of the first quarter ended March 31, 2025, Leafly Holdings, Inc. reported a Trailing Twelve-Month (TTM) revenue of $33.5M, which is directly supported by the services offered to these retailers. By late 2025, the company was trading on the OTC Pink Open Market under the symbol LFLY.D, following a Form 25 filing with the SEC in March 2025 related to Nasdaq listing standards compliance. On October 2, 2025, the end-of-day share price was reported at $37.00, with a Market Cap of US$227.143k and 6.14k shares outstanding as of March 30, 2025, showing a significant shift in public market status from its prior listing.
For strategic guidance, Leafly Holdings, Inc. has engaged financial advisors. Specifically, PGP Capital Advisors LLP and The Benchmark Company were retained to explore financing and strategic opportunities to maximize shareholder value. This engagement was active through 2024, with management refining 2025 financial projections for a follow-up meeting in January 2025, indicating these advisors were central to the company's strategic options review during the fiscal year.
Industry association partnerships help Leafly Holdings, Inc. solidify its position within regulated local markets. A key example is the alliance with the New York Cannabis Retail Association (NYCRA), announced in September 2024. This collaboration aimed to support licensed New York retailers against unlicensed competition. Together, Leafly Holdings, Inc. and NYCRA planned to sponsor industry events and implement marketing initiatives to promote buying legal and local cannabis in the Empire State.
Here's a snapshot of the operational and strategic context surrounding these key relationships as of late 2025:
| Metric/Partner Type | Data Point | Date/Context |
| Financial Performance (TTM Revenue) | $33.5M | As of March 31, 2025 |
| Financial Advisors Retained | PGP Capital Advisors LLP and Benchmark Partners | Context for refining 2025 financial projections |
| Retailer Tool Offering | SaaS-based tools including POS integrations | Standard and Pro tiers offer this feature |
| Industry Association Partnership | New York Cannabis Retail Association (NYCRA) | Alliance announced September 2024 to support NY licensed retailers |
| Employee Count | 107 | As of March 30, 2025 |
| Cash Position | $8.6 million | As of March 31, 2025 |
The reliance on retailer adoption is quantified by the services offered, which are tiered to encourage deeper integration. The company offers:
- No-cost "info-only" package for basic listings.
- Standard paid subscription for enhanced listings.
- Pro paid subscription for enhanced listings, data insights, and POS integrations.
The strategic importance of the financial advisors is tied to navigating the company's capital structure, especially after the transition to OTC trading, which began effective January 17, 2025. Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Key Activities
You're looking at the core engine room of Leafly Holdings, Inc. as of late 2025, focusing on the essential actions they must execute daily to keep the lights on and move forward. These aren't just tasks; they are the operational pillars supporting the entire marketplace structure.
Maintaining and enhancing the core technology platform
The platform itself is the primary asset, requiring constant upkeep and feature development to maintain user engagement, especially since the company is now operating on the Over-The-Counter Market following its Nasdaq delisting in January 2025. The sheer scale of the audience dictates the activity level here.
- Leafly attracted an average of 5.1 million monthly visitors in 2024.
- The platform sees more than 125 million people visit annually.
- The company provides access to its content and shopping tools via its website and both iOS and Android mobile applications.
Curating and updating the proprietary cannabis strains database
This database is a key differentiator, feeding consumer discovery and driving traffic, which in turn supports the B2B revenue streams. Keeping this content fresh and comprehensive is a non-stop activity.
- The content library comprises over 5,000 verified strains.
- The platform hosts over 1.3 million user-generated strain, dispensary, and product reviews.
- Leafly Holdings, Inc. reporters and researchers maintain over 11,000 news and information articles.
B2B sales and account management for retailer subscriptions
Monetizing the platform hinges on successfully selling subscription packages and advertising solutions to licensed retailers and brands. The focus in early 2025 was on stabilizing this base after significant declines.
Here's a look at the B2B metrics from recent reporting periods, showing the base they are actively managing:
| Metric | Q3 Ended September 30, 2024 | Q1 Ended March 31, 2025 |
| Retail Revenue (in millions) | $7.4 million | Data not explicitly broken out for Q1 2025 retail revenue alone. |
| Total Revenue (in millions) | $8.4 million | $7.88 million |
| Ending Retail Accounts | 3,554 | Data not explicitly provided for March 31, 2025. |
| Retailer ARPA (Average Revenue Per Account) | $685 | Data not explicitly provided for Q1 2025. |
Retail revenue for the full year ended December 31, 2024, was a component of the total revenue of $34.642 million.
Diligent cost reduction and operational efficiency efforts
Following financial challenges, management has made aggressive moves to run a leaner operation, which is a critical activity to improve the path to profitability. This involved headcount reductions and strategic financial maneuvers.
The impact of these efforts is visible in the operating expense line items:
- Total operating expense for Q3 2024 was $8.0 million, a 27% reduction from $10.9 million in Q3 2023.
- Operating expenses declined significantly in the three months ended March 31, 2025, compared to the prior year period due to cost savings from headcount reductions in 2024 and early 2025.
- Loss from Operations for the year ended March 31, 2025, was $(3.136) million, an improvement from the prior year due to cost reduction activities.
- The company achieved positive Adjusted EBITDA of $0.4 million in Q3 2024, the second consecutive quarter of achieving this result.
Navigating complex and changing cannabis regulatory compliance
Operating across numerous U.S. states and Canada means dedicating resources to understanding and adhering to varying local laws, which creates significant compliance burdens. A major operational focus in 2025 has been managing the costs associated with being a public entity.
- Management is actively considering taking the Company private to save significant costs associated with operating as a public company.
- The company filed post-effective amendments to deregister unsold securities as a prerequisite to suspending ongoing reporting obligations.
- The business faces compliance burdens related to federal, state, provincial, and foreign data privacy and internet-related laws.
Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Key Resources
You're looking at the core assets that power Leafly Holdings, Inc.'s marketplace and information platform as of late 2025. These aren't just abstract concepts; they are quantifiable assets driving engagement and revenue.
Large, engaged consumer audience of over 5.1 million monthly visitors.
The sheer volume of consumer traffic is a primary asset, acting as the top-of-funnel for all paying customers. While the company reported an average of 5.1 million monthly visitors in 2024, the annual reach is even larger, with more than 125 million people visiting Leafly each year to learn about cannabis and order online. This audience is the primary draw for retailers and brands paying for enhanced listings.
Proprietary cannabis information and strains database.
The depth of Leafly Holdings, Inc.'s content library is a massive barrier to entry for competitors. This proprietary data fuels consumer discovery and education. Here are the key components of that knowledge base:
- Over 5,000 cannabis strains cataloged.
- Over 1.3 million user-generated reviews for strains, dispensaries, and products.
- Over 11,000 news and information articles published.
This content is what keeps consumers coming back to the platform for informed purchasing decisions.
Integrated software platform with numerous POS system connections.
The technology stack that connects the consumer audience to the retailer's inventory is critical for revenue generation, especially through subscription and SaaS offerings. Leafly Holdings, Inc. maintains a suite of tools that integrate with many leading Point of Sale (POS) systems to allow retailers to update menus and manage order reservations seamlessly.
Here's a look at the types of integrations available as of late 2025:
| Integration Type | Example Partner Systems | Data Point |
| Menu Integration | 365Cannabis, BLAZE, Cova, Flowhub, Indica Online | Dozens of supported POS providers for menu syncing. |
| Ordering Integration | BLAZE, Cova, Flowhub, Jane (iheartjane), POSaBit | Enables seamless connection for local shoppers to place orders. |
The platform allows retailers to override most menu item data on Leafly Holdings, Inc. except for the price point, which defers to the POS system as the source of truth.
Brand equity as a leading cannabis discovery marketplace.
The market position translates directly into client acquisition and revenue metrics. By the end of 2024, Leafly Holdings, Inc. had established a significant footprint with over 14,000 retail listings on its platform. Of those, more than 3,300 were paying accounts, indicating a solid base for its subscription model. Financially, the trailing twelve-month revenue as of March 31, 2025, stood at $33.5M, with a Price to Sales Ratio (Trailing 12 Months) of 0.01. The company's operations spanned nearly all U.S. states where cannabis is legal for medical and/or adult-use, plus Canada, as of December 31, 2024.
Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Value Propositions
You're looking at the core value Leafly Holdings, Inc. delivers across its key customer segments. Honestly, it's about being the indispensable digital layer in the regulated cannabis market, connecting information seekers with product sellers.
For Consumers: Comprehensive, trusted cannabis information and product discovery.
Leafly Holdings, Inc. provides an unmatched depth of educational content. This is the foundation of their consumer proposition. The platform's content library is extensive, featuring over 5,000 unique cannabis strains and product variants, supported by over 1.3 million user-generated strain, dispensary, and product reviews. Also, their commitment to industry news is evident, with over 11,000 news and information articles available. This wealth of data helps shoppers make informed purchasing decisions.
For Consumers: Seamless online ordering and delivery options via local retailers.
The platform drives significant traffic directly toward transactions. More than 125 million people visit Leafly each year specifically to learn about cannabis and order online with local businesses. This positions Leafly as a critical funnel, translating information consumption into direct commerce opportunities with licensed retailers.
For Retailers: Customer acquisition and a digital storefront with 3,300+ paid accounts.
For cannabis retailers, Leafly offers a direct line to active consumers. The platform functions as a primary digital storefront, driving customer acquisition through its marketplace listings. As of the end of 2024, Leafly maintained over 3,300 paid retail accounts, demonstrating a significant base of subscribing businesses relying on the platform for visibility. This segment is a core revenue driver, with retail revenue making up the majority of total revenue; for instance, retail revenue was $7.4 million in Q3 2024.
Here's a quick look at the financial context surrounding these retail relationships as of early 2025:
| Metric | Value (as of Q1 2025 or TTM Mar 2025) |
| Ending Retail Accounts (as of end of 2024) | Over 3,300 |
| Trailing 12-Month Revenue (as of 3/31/2025) | $33.5M |
| Q1 2025 Revenue | $7.88 million |
For Brands: Targeted digital advertising and visibility to in-market consumers.
Cannabis brands gain targeted exposure to an engaged audience. Leafly Holdings, Inc. provides advertising solutions that place their products in front of consumers actively looking to purchase. In 2024, the platform attracted an average of 5.1 million monthly visitors, a large portion of whom are in-market. Brand revenue, which includes advertising, was $1.0 million in Q3 2024, showing the direct monetization of this visibility.
For Retailers: Automated menu and inventory management via POS integrations.
Leafly Holdings, Inc. helps retailers streamline operations by integrating its platform with their existing systems. This value proposition centers on efficiency, reducing manual updates for menus and inventory, which is critical in a fast-moving retail environment. The platform's subscription model is designed to offer these technology services alongside marketplace listings. The company's focus on operational rigor is reflected in its cost management, with operating expenses decreasing to $8.32 million in Q1 2025 from $9.82 million the prior year, showing a commitment to efficient service delivery.
The core services offered to retailers include:
- Subscription-based marketplace listings.
- Digital advertising solutions.
- Software as a service-based tools.
Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Customer Relationships
You're looking at how Leafly Holdings, Inc. (LFLY) manages its connections with the millions of people and thousands of businesses that rely on its platform as of late 2025. Given the shift to the OTC Pink Open Market in January 2025 and the intense focus on cost discipline, the relationship strategy leans heavily on scalable digital interaction for the masses while tightening the focus on high-value B2B partners.
Automated self-service tools for consumers and basic retailer accounts
For the broad consumer base, the relationship is almost entirely self-service, driven by the platform's content authority. Leafly Holdings, Inc. attracted an average of 5.2 million total visits in October 2025, up slightly from the 5.1 million average monthly visitors recorded in 2024. This massive volume is managed through automated discovery tools, allowing users to find product information and connect with local dispensaries without direct human intervention. Basic retailer accounts likely rely on automated billing and self-serve profile updates, which is crucial when the company is prioritizing operational rigor and cost reduction.
The self-service model extends to how Leafly presents its offerings:
- Consumers use the platform to discover products and place orders with legal retailers.
- Basic retailer listings are maintained through automated data feeds or simple portal updates.
- The platform's ability to handle over 125 million annual visitors is a testament to its scalable, automated infrastructure.
Dedicated sales and account management for high-value B2B clients
For the paying B2B segment-the retailers and brands-the relationship shifts to a more managed approach, especially for those driving significant revenue. While the company has been aggressively cutting costs, including facing going-concern questions related to debt maturity in July 2025, retaining and growing the revenue from existing high-value partners is paramount. The Retail Average Revenue Per Account (ARPA) was reported at $672 year-over-year (based on Q4 2023/early 2024 data), a figure management actively seeks to increase through targeted price increases and upselling add-on products.
This dedicated management focuses on:
- Securing and growing the paid retail accounts, which numbered over 3,300 by the end of 2024.
- Providing brand partners with tools for campaign creation, tracking, and audience segmentation to maximize their advertising spend.
- Ensuring high-value clients are supported to prevent churn, which management cited as a challenge impacting revenue.
Community-driven content and user-generated reviews
The core of the consumer relationship is built on trust derived from community contributions. Leafly Holdings, Inc. actively fosters this by prioritizing user-generated content, even when it includes negative feedback that might deter an advertising partner. This commitment to transparency is a key differentiator. The platform's content library is extensive:
| Content Metric | Data Point (Latest Available) |
|---|---|
| Cannabis Strains in Database | Over 5,000 |
| User-Generated Reviews (Total) | Over 1.3 million |
| News and Information Articles | Over 11,000 |
This content engine drives organic traffic and keeps the consumer relationship sticky. The company's approach is to refuse to remove legitimate negative reviews, which, while risking some advertiser relationships, solidifies trust with the consumer base.
Focus on customer acquisition to regrow the retail network
Following a period of rightsizing, the focus has clearly shifted to strategic acquisition and stabilization of the B2B network. Management noted that the decline in ending retail accounts flattened sequentially in the third quarter of 2024, signaling that the most severe contraction might be over. This followed a period where the company reduced retail accounts by 30% to remove underperforming partners.
The current acquisition strategy involves:
- Focusing on local market strategies to secure the right supply of retailers and brands market-by-market.
- Exploring strategic initiatives to expand the brand and retailer client base from this stabilized revenue base.
- Leveraging the high consumer traffic-5.2 million monthly visits in October 2025-as the primary magnet for new retail sign-ups.
If onboarding new retailers takes longer than expected, churn risk rises, especially given the financial pressures the company faces.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Channels
You're looking at how Leafly Holdings, Inc. gets its value proposition-information and marketplace access-out to both consumers and business clients. The channel strategy is heavily digital, but it relies on a direct sales component to manage the B2B side of the marketplace.
Primary Website, Leafly.com, for Information and Marketplace Access
Leafly.com is the core destination. It functions as the world's most trusted cannabis resource, which is a key driver for traffic. In September 2025, the site pulled in 6.8M visits globally. That's a solid number, showing continued consumer interest in their educational content and product discovery tools. The engagement metrics for that month showed an average session duration of 08:32 and users viewed 2.72 pages per visit, though the bounce rate was still around 60.24%. To put that in perspective, as of October 2025, Leafly.com held a global rank of #10,944 and a United States rank of #2,707. The content library itself is a channel asset, boasting over 5,000 cannabis strains detailed, more than 1.3 million user-generated strain, dispensary, and product reviews, and over 11,000 news and information articles. Honestly, more than 125 million people visit Leafly each year, so the scale of the platform is defintely significant for reaching the end-user.
Here's a quick snapshot of the website performance for the latest reported period:
| Metric | Value (October 2025 Estimate) | Source Period |
| Global Rank | #10,944 | October 2025 |
| US Rank | #2,707 | October 2025 |
| Total Visits | 5.2M | October 2025 (3-month trend) |
| Average Visit Duration | 00:02:39 | October 2025 |
| Pages per Visit | 3.57 | October 2025 |
Mobile Applications (iOS and Android) for Consumer Engagement
The mobile apps on iOS and Android are crucial for keeping users engaged on the go. While the platform has 5M+ total downloads on Android alone, the ecosystem is supported by strong user activity. One report indicated over 2.3 million unique users visited Leafly monthly, with 50,000 mobile app downloads noted in a specific period. The app serves as a direct line to the world's largest strain library, featuring over a million strain reviews. This direct access helps users make data-driven decisions before they even step into a store or place an order.
Key mobile engagement features include:
- Access to the strain library with over 1 million reviews.
- Dispensary finder with real-time deals.
- Ability to browse products by desired effects and feelings.
- Access to Leafly News and Learn content.
Direct Sales Team for Onboarding and Managing B2B Clients
The B2B side, which drives the Retail and Brand revenue streams, is managed through a direct sales force. This team is responsible for onboarding retailers onto the subscription and advertising tools. As of the third quarter of 2024, Leafly Holdings, Inc. reported ending retail accounts at 3,554. That number reflects the company's focus on quality over quantity, as they noted a reduction in lower ARPA accounts. The focus on high-value accounts is working; the retailer average revenue per account (ARPA) increased by 8% to $695 in Q3 2024. The sales team manages these relationships, which generated $7.4 million in retail revenue during that same quarter.
Integrated POS Systems for Real-Time Data Exchange
To make the marketplace truly functional for retailers, Leafly offers a suite of Software as a Service (SaaS)-based tools that include integrations with selected Point of Sale (POS) systems. This is where the real-time data exchange happens, ensuring inventory and pricing are current for the consumer browsing on Leafly.com or the app. Leafly provides these integrations, which allow for automatic real-time POS sync, at no cost regardless of the POS system used. This removes a significant barrier to entry for retailers wanting to connect their in-store operations to the Leafly marketplace. Key integration partners mentioned include Cova and Flowhub, which help automate compliance and inventory updates.
The POS integration channel enables several critical functions for B2B clients:
- Automatic real-time synchronization with the retailer's POS.
- Ensuring up-to-date inventory and pricing visibility on Leafly menus.
- Allowing retailers to manage order reservation operations directly.
- Providing dashboards and analytics to help with sales decisions.
Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Customer Segments
You're looking at the core audience for Leafly Holdings, Inc. as of late 2025. Honestly, the business model is a classic two-sided marketplace, but the financial pressures mean the focus on which customers pay and how much they pay is absolutely critical right now.
Cannabis Consumers seeking product information and local purchasing options
This group is the foundation, the traffic that makes the platform valuable to paying partners. They come for the content, which is Leafly's original strength. In 2024, for example, Leafly Holdings, Inc. attracted an average of 5.1 million monthly visitors, many engaging with the strains database and news coverage. This massive top-of-funnel audience is what Leafly Holdings, Inc. sells access to.
Licensed Cannabis Retailers in legal US states and Canada
These are the subscribers and the primary revenue drivers from the marketplace side. As of December 31, 2024, Leafly Holdings, Inc. hosted over 14,000 retail listings across the legal US and Canadian markets. Still, the count of paying partners has been shrinking; the number of ending retail accounts decreased by 12% year-over-year, according to the Q3 2025 report data. To be fair, the remaining, higher-value accounts are proving stickier, as the Retailer Average Revenue Per Account (ARPA) actually increased by 1% year-over-year, driven by removing lower-tier accounts. They monetize this segment through subscription packages bundling e-commerce software and advertising solutions.
Cannabis Brands looking for digital advertising and consumer reach
Brands use the platform to reach the consumer traffic we just discussed, primarily through advertising solutions. This segment has been under pressure lately. The Brands revenue segment saw a significant pullback, decreasing by 20% in the third quarter of 2025, largely due to reduced spending from brand customers facing macro headwinds. As of the end of 2024, only 3,300 of the total retail listings were specifically paid brand accounts.
Here's a quick look at how the key paying segments are performing based on the latest available figures:
| Metric | Customer Segment | Latest Reported Value |
| Ending Retail Accounts (YoY Change) | Licensed Cannabis Retailers | -12% decrease |
| Retailer ARPA (YoY Change) | Licensed Cannabis Retailers | +1% increase |
| Brands Revenue (YoY Change) | Cannabis Brands | -20% decrease |
| Total Retail Listings | Licensed Cannabis Retailers | Over 14,000 (as of 12/31/2024) |
Strategic investors and capital providers managing debt obligations
This segment isn't a traditional customer, but they are a critical stakeholder group whose needs dictate the company's immediate survival strategy. You know the situation: the company faced substantial doubt about its ability to continue as a going concern. The primary focus here is the 2022 Notes, which had a principal amount of $29.4 million and were extended to mature on July 1, 2025, contingent upon a 12.5% principal reduction. Cash on hand was tight, with cash and cash equivalents reported at $8.64 million as of March 31, 2025, down from $14.53 million at the end of 2024. Furthermore, the company had an accumulated deficit of $79.9 million at December 31, 2024. The move to trade on the OTCPK after being delisted from Nasdaq on January 17, 2025, was a direct response to these financial constraints and the need to save costs associated with being public. As of May 5, 2025, there were 3,137,380 shares of common stock outstanding.
The near-term action for management is clearly focused on satisfying these capital providers, which is why they are exploring options like going private to reduce the operating expense burden.
- The company is actively managing its capital structure, including converting portions of the 2022 Notes to equity.
- The management is considering taking the Company private to save significant costs.
- The company filed post-effective amendments on March 12, 2025, to deregister unsold securities as a prerequisite to suspending reporting obligations.
- The total employee count was down to 107 as of March 30, 2025.
Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Cost Structure
You're looking at the cost structure for Leafly Holdings, Inc. as of late 2025. It's a tight ship right now, with management clearly focused on trimming expenses while managing significant debt obligations.
Technology and product development expenses show a continued investment, though likely scrutinized. For the three months ended March 31, 2025, Product development costs were reported at $2.205 million (or $2,205 thousand). This compares to $2.533 million (or $2,533 thousand) in the same period of 2024, indicating some moderation in this area.
Sales and marketing costs are definitely being reduced. This line item for the first quarter of 2025 was $2.149 million (or $2,149 thousand). That's down from $2.563 million (or $2,563 thousand) in Q1 2024, showing a clear push for operational rigor.
General and administrative expenses were explicitly stated as totaling $8.32 million in Q1 2025. This figure appears to align closely with the reported Total operating expenses for the quarter, which were $7.996 million (or $7,996 thousand) based on the detailed breakdown of operating costs for the three months ended March 31, 2025.
The interest burden from debt is a real cost factor. Leafly Holdings, Inc. has outstanding 8.00% Convertible Senior Notes due in 2025, with the maturity date extended to July 1, 2025. A significant cash outlay occurred on January 21, 2025, which included a $1.118 million interest payment and a $3.678 million principal prepayment on these notes. The notes bear interest at 8% annually.
The costs associated with being a public company are a known pressure point, leading management to explore strategic options. Specifically, management is considering potentially taking the company private as a way to reduce these ongoing public entity costs.
Here is a snapshot of the operating expense components for the three months ended March 31, 2025, derived from the detailed financial reporting:
| Expense Category | Amount (in thousands USD) |
| Sales and marketing | 2,149 |
| Product development | 2,205 |
| General and administrative | 3,642 |
| Total operating expenses | 7,996 |
You should keep an eye on the cash flow implications of these fixed and variable costs, especially given the near-term debt maturity. Finance: draft 13-week cash view by Friday.
Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Revenue Streams
You're looking at how Leafly Holdings, Inc. actually brings in the money, which is key for any deep dive into their structure. The core of their revenue generation relies on their position as a multi-sided marketplace connecting consumers, retailers, and brands in the regulated cannabis space.
The overall financial picture shows some top-line pressure recently. The Trailing Twelve Month (TTM) revenue as of Q1 2025 was reported at $33.47 million. This compares to the full-year 2024 revenue of $34.642 million. For the first quarter of 2025, revenue specifically came in at $7.88 million.
Here's a quick look at how the revenue streams break down based on the components they charge for, which are subscription fees, digital advertising, and software tools. The business model evolution points toward a content-first, community-driven marketplace connecting consumers with brands and licensed retailers.
The revenue streams are primarily derived from:
- Subscription fees from licensed cannabis retailers for marketplace listings.
- Digital advertising revenue from cannabis brands.
- Software-as-a-Service (SaaS) fees for retailer tools.
To give you a sense of the relative size of the retail versus brand components, even though the most recent 2025 segment data isn't fully public, we can look at the Q1 2024 figures, which showed the retail side was the dominant contributor. If onboarding takes 14+ days, churn risk rises, which directly impacts these subscription and SaaS fees.
Here's a table showing the reported revenue segmentation from earlier periods to illustrate the composition:
| Revenue Component Type | Reported Period | Revenue Amount (USD) |
|---|---|---|
| TTM Revenue (as of Q1 2025) | Q1 2025 TTM | $33.47 million |
| Retail Revenue | Q1 2024 | $7.9 million |
| Brand Revenue | Q1 2024 | $1.2 million |
| Retail Revenue | Q3 2024 | $7.4 million |
| Brand Revenue | Q3 2024 | $1.0 million |
The subscription fees component, which is the retail marketplace listing revenue, has seen focus on pricing actions. For instance, Retail ARPA (Average Revenue Per Account) reached $677 in Q4 2024, which was a 22% increase year-over-year. This suggests that even as account counts were being managed, the value extracted per remaining retailer account was improving, which is a direct reflection of the subscription and SaaS fee structure.
Digital advertising revenue from cannabis brands is the other major piece. Management noted in early 2025 that declines in brand revenue were 'slowly stabilizing' at a lower base, with a sequential uptick reported in Q4 2024 to $1.4 million, though brand revenue was pressured overall. This stream is sensitive to brand marketing budgets, which can be influenced by regulatory clarity, such as potential DEA rescheduling relief freeing up industry cash.
The SaaS fees for retailer tools are bundled into the overall retail revenue. The company offers these tools alongside the marketplace listings. The strategy has involved targeted price increases on both subscriptions and add-on products to stabilize retail revenue. Finance: draft 13-week cash view by Friday.
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