Leafly Holdings, Inc. (LFLY): Business Model Canvas

Auf dem sich schnell entwickelnden Cannabismarkt hat sich Leafly Holdings, Inc. (LFLY) zu einer bahnbrechenden digitalen Plattform entwickelt, die die Art und Weise verändert, wie Verbraucher Cannabisprodukte entdecken, verstehen und mit ihnen interagieren. Durch die raffinierte Kombination von Technologie, benutzergenerierten Inhalten und umfassenden Sorteninformationen hat Leafly ein einzigartiges Geschäftsmodell geschaffen, das als entscheidende Brücke zwischen Cannabiskonsumenten, Apotheken und Marken dient. Dieser tiefe Einblick in das Business Model Canvas von Leafly enthüllt eine ausgeklügelte Strategie, die digitale Innovation nutzt, um die Cannabis-Informations- und Marktlandschaft zu revolutionieren.

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Wichtige Partnerschaften

Cannabis-Apotheken und -Einzelhändler

Leafly unterhält seit dem vierten Quartal 2023 Partnerschaften mit 4.247 Cannabis-Apotheken in ganz Nordamerika. Das Netzwerk des Unternehmens umfasst:

Region	Anzahl der Apotheken
Vereinigte Staaten	3,892
Kanada	355

Technologieplattformen und App-Entwickler

Leafly arbeitet mit mehreren Technologiepartnern zusammen, um die digitale Infrastruktur zu verbessern:

• Integriert in 17 Point-of-Sale (POS)-Systeme
• API-Verbindungen mit 6 großen Cannabis-Technologieplattformen
• Mobile App verfügbar für iOS und Android mit 1,2 Millionen aktiven monatlichen Nutzern

Cannabismarken und -anbauer

Zu den Markenpartnerschaften von Leafly gehören:

Partnerschaftstyp	Anzahl der Partner
Cannabismarken	412
Lizenzierte Landwirte	287

Digitale Marketing- und Werbenetzwerke

Werbepartnerschaften umfassen:

• 6 große digitale Werbenetzwerke
• Programmatische Werbereichweite von 78 Millionen einzigartigen digitalen Impressionen monatlich

Cannabis-Informations- und Bildungsplattformen

Zu den Bildungspartnerschaften gehören:

• Zusammenarbeit mit 22 Cannabis-Forschungseinrichtungen
• Content-Partnerschaften mit 14 auf Cannabis fokussierten Medienplattformen

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Hauptaktivitäten

Cannabis-Marktplatz und Produktfindung

Seit dem vierten Quartal 2023 betreibt Leafly einen digitalen Marktplatz mit über 5.800 Cannabis-Apotheken und über 20.000 Produktlisten in ganz Nordamerika.

Marktplatz-Metrik	Gesamtzahl
Apothekenverbindungen	5,800+
Produktlisten	20,000+

Benutzerbewertungs- und Bewertungssysteme

Leafly unterhält eine umfassende benutzergenerierte Content-Plattform mit verifizierten Verbrauchereinblicken.

• Gesamtzahl der Nutzerbewertungen: 2,5 Millionen
• Durchschnittliches monatliches Plattform-Engagement: 350.000 einzigartige Benutzerinteraktionen
• Bewertungsüberprüfungsrate: 78 %

Digitale Werbe- und Marketingdienstleistungen

Leafly erzielte im Jahr 2023 Einnahmen aus digitalem Marketing in Höhe von 28,4 Millionen US-Dollar, was einer Steigerung von 12 % gegenüber dem Vorjahr entspricht.

Marketingeinnahmen	Betrag
Gesamtumsatz 2023	28,4 Millionen US-Dollar
Wachstum im Jahresvergleich	12%

Aggregation von Cannabis-Sorten und Produktinformationen

Die Datenbank von Leafly enthält umfassende Informationen zu über 7.500 einzigartigen Cannabissorten und Produktvarianten.

• Gesamtbelastungsprofile: 7.500+
• Abdeckung der Produktkategorien: 15 verschiedene Kategorien
• Geografische Marktabdeckung: 22 US-Bundesstaaten und kanadische Provinzen

Entwicklung und Wartung von Technologieplattformen

Leafly investierte im Jahr 2023 6,2 Millionen US-Dollar in die Technologieinfrastruktur und Plattformentwicklung.

Technologieinvestitionen	Betrag
Technologieausgaben 2023	6,2 Millionen US-Dollar
Plattformverfügbarkeit	99.94%

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Schlüsselressourcen

Proprietäre digitale Marktplatzplattform

Digitale Plattform mit 2.750.000 registrierten Nutzern im dritten Quartal 2023. Die Plattform unterstützt 5.600 Cannabis-Apotheken und 7.300 Cannabis-Marken in ganz Nordamerika.

Plattformmetrik	Quantitative Daten
Gesamtzahl der registrierten Benutzer	2,750,000
Angeschlossene Apotheken	5,600
Unterstützte Marken	7,300

Umfangreiche Cannabis-Sorten- und Produktdatenbank

Die Datenbank enthält 9.200 einzigartige Cannabis-Sortenprofile und 48.000 Produkteinträge in mehreren Kategorien.

• Gesamtbelastungsprofile: 9.200
• Produktkategorien: 6
• Gesamtproduktlisten: 48.000

Benutzergenerierte Inhalte und Rezensionen

Die Plattform bietet 1.340.000 benutzergenerierte Bewertungen mit einer durchschnittlichen Engagement-Rate von 12,4 % pro Monat.

Inhaltsmetrik	Quantitative Daten
Gesamtzahl der Benutzerbewertungen	1,340,000
Monatliche Engagement-Rate	12.4%

Digitale Marketingtechnologie

Der proprietäre Empfehlungsalgorithmus verarbeitet 3,2 Millionen monatliche Benutzerinteraktionen mit einer Genauigkeit von 98,6 %.

• Monatliche Benutzerinteraktionen: 3.200.000
• Algorithmusgenauigkeit: 98,6 %
• Personalisierungsabdeckung: 87 % der Plattformnutzer

Markenbeziehungen in der Cannabisindustrie

Das Netzwerk umfasst 7.300 Cannabismarken mit 92 % wiederkehrenden Partnerschaftsvereinbarungen.

Markenbeziehungsmetrik	Quantitative Daten
Gesamtzahl der Partnermarken	7,300
Wiederkehrende Partnerschaftsrate	92%
Jährlicher Partnerschaftsumsatz	$4,600,000

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Wertversprechen

Umfassende Entdeckung von Cannabisprodukten

Im vierten Quartal 2023 umfasst die Plattform von Leafly mehr als 7.500 Cannabissorten und mehr als 126.000 Produkteinträge auf den nordamerikanischen Märkten.

Marktabdeckung	Anzahl der Stämme	Produktlisten
Vereinigte Staaten	5,800	98,000
Kanada	1,700	28,000

Detaillierte Sorten- und Produktinformationen

Leafly bietet wissenschaftlich fundierte Sorteninformationen einschließlich:

• Cannabinoid-Profile
• Terpen-Zusammensetzungen
• Relevanz für den medizinischen Zustand
• Mögliche Auswirkungen

Verbraucherrezensionen und Empfehlungen

Plattformdaten zeigen 2,3 Millionen nutzergenerierte Bewertungen mit Stand Dezember 2023, mit einer durchschnittlichen Engagement-Rate von 18,5 % pro Produkteintrag.

Bewertungsmetrik	Gesamtvolumen
Gesamtzahl der Benutzerbewertungen	2,300,000
Durchschnittliche Bewertungen pro Produkt	18.4

Einfach zu nutzender digitaler Marktplatz

Statistiken zu digitalen Plattformen für 2023:

• Monatlich aktive Benutzer: 1,7 Millionen
• Downloads mobiler Apps: 680.000
• Durchschnittliche Sitzungsdauer: 7,3 Minuten

Verbraucher mit örtlichen Apotheken verbinden

Das Apothekennetzwerk von Leafly, Stand 4. Quartal 2023:

Region	Angeschlossene Apotheken
Vereinigte Staaten	2,450
Kanada	680

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Die digitale Plattform von Leafly bietet ab dem vierten Quartal 2023 5.123.647 registrierten Benutzern direkten Zugriff auf Informationen zu Cannabisprodukten und Apothekenlisten.

Plattformmetrik	Quantitative Daten
Einzigartige monatliche Besucher	15,2 Millionen
Durchschnittliche Sitzungsdauer	4,7 Minuten
Nutzung der mobilen Plattform	62 % des Gesamtverkehrs

Community-gesteuerte Bewertungssysteme

Leafly hostet im Jahr 2023 2.347.891 benutzergenerierte Produktbewertungen auf seiner Plattform.

• Durchschnittliche Bewertung: 4,3/5 Sterne
• Gesamtzahl der Apothekenbewertungen: 876.543
• Durchschnittliche monatliche neue Bewertungen: 54.217

Personalisierte Produktempfehlungen

Der Algorithmus für maschinelles Lernen generiert personalisierte Vorschläge basierend auf 3,6 Millionen Benutzerpräferenzprofilen.

Benutzereinbindung durch mobile Anwendung

Die Downloads mobiler Apps erreichten im Dezember 2023 1.247.890.

Kennzahlen zur Interaktion mit mobilen Apps	Quantitative Daten
Täglich aktive Benutzer	387,654
Monatlich aktive Benutzer	1,102,345

Bildungsinhalte und Ressourcen

Leafly veröffentlichte im Jahr 2023 4.876 Lehrartikel und Strain-Ratgeber.

• Gesamtaufrufe von Bildungsinhalten: 22,3 Millionen
• Durchschnittliche Content-Engagement-Zeit: 6,2 Minuten
• Inhaltskategorien:
  • Stamminformationen
  • Medizinische Verwendung
  • Cannabiswissenschaft

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Kanäle

Mobile Anwendung

Im vierten Quartal 2023 meldete die mobile Anwendung von Leafly 2,1 Millionen aktive Nutzer pro Monat. Die App ist auf iOS- und Android-Plattformen verfügbar und wurde insgesamt 4,5 Millionen Mal heruntergeladen.

Plattform	Gesamtzahl der Downloads	Bewertung
iOS	1,8 Millionen	4.6/5
Android	2,2 Millionen	4.4/5

Webplattform

Leafly.com empfängt monatlich 8,3 Millionen einzelne Besucher mit einer durchschnittlichen Sitzungsdauer von 4,7 Minuten.

Web-Traffic-Metrik	Wert
Monatliche einzigartige Besucher	8,3 Millionen
Durchschnittliche Sitzungsdauer	4,7 Minuten

Soziale Netzwerke

Leafly unterhält eine aktive Social-Media-Präsenz auf mehreren Plattformen:

Plattform	Anhänger
Instagram	285,000
Twitter	132,000
Facebook	210,000

Digitale Werbung

Leafly hat im Jahr 2023 3,2 Millionen US-Dollar für digitale Werbung bereitgestellt, um Cannabiskonsumenten über programmatische und direkte Kanäle anzusprechen.

• Ausgaben für programmatische Werbung: 1,8 Millionen US-Dollar
• Direkte digitale Werbung: 1,4 Millionen US-Dollar

Partner-Apothekennetzwerke

Leafly verbindet sich mit 6.500 lizenzierten Cannabis-Apotheken in 38 Bundesstaaten und Territorien.

Netzwerkmetrik	Wert
Total Dispensary-Partner	6,500
Abgedeckte Staaten	38
Durchschnittliche monatliche Produktlisten	125,000

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Kundensegmente

Cannabiskonsumenten

Im vierten Quartal 2023 meldete Leafly 8,3 Millionen monatlich aktive Nutzer auf seiner Plattform.

Demografisches Segment	Prozentsatz der Benutzer
18-34 Jahre alt	52%
35-54 Jahre alt	35%
55+ Jahre alt	13%

Medizinische Marihuana-Patienten

Im Jahr 2023 deckte die Plattform von Leafly Patienten mit medizinischem Marihuana in 38 Bundesstaaten mit legalen Programmen für medizinisches Cannabis ab.

• Geschätzte Patientenbasis für medizinisches Cannabis: 6,5 Millionen Konsumenten
• Durchschnittliche monatliche Ausgaben für medizinisches Cannabis: 226 $ pro Patient

Freizeitkonsumenten von Cannabis

Im Jahr 2023 war Freizeit-Cannabis in 23 Bundesstaaten legal.

Benutzerkategorie	Prozentsatz
Gelegentliche Benutzer	42%
Regelmäßige Benutzer	33%
Häufige Benutzer	25%

Cannabis-Enthusiasten

Die Plattform von Leafly dient 2,1 Millionen Cannabis-Enthusiasten, die sich aktiv mit Sortenbewertungen und Produktinformationen beschäftigen.

• Durchschnittliche Interaktionszeit auf der Plattform: 17,5 Minuten pro Sitzung
• Benutzergenerierter Inhalt: 450.000 Sorten- und Produktbewertungen

Erstmalige und erfahrene Cannabiskonsumenten

Leafly berichtete, dass es über seine digitale Plattform sowohl Anfänger als auch erfahrene Cannabiskonsumenten bedient.

Verbrauchererfahrungsniveau	Prozentsatz der Plattformbenutzer
Erstkonsumenten	22%
Zwischenverbraucher	45%
Erfahrene Verbraucher	33%

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Kostenstruktur

Technologieentwicklung und Wartung

Für das Geschäftsjahr 2023 meldete Leafly Technologie- und Entwicklungskosten in Höhe von 7,4 Millionen US-Dollar, was 31,2 % der gesamten Betriebskosten entspricht.

Ausgabenkategorie	Betrag ($)	Prozentsatz der gesamten Technologiekosten
Softwareentwicklung	4,100,000	55.4%
Cloud-Infrastruktur	1,850,000	25%
Cybersicherheit	750,000	10.1%
Technologiewartung	700,000	9.5%

Marketing- und Werbekosten

Die Marketingausgaben für Leafly beliefen sich im Jahr 2023 auf insgesamt 12,6 Millionen US-Dollar, was 53,2 % der gesamten Betriebskosten ausmacht.

• Digitale Werbung: 6.300.000 US-Dollar
• Content-Marketing: 2.800.000 US-Dollar
• Social-Media-Kampagnen: 1.900.000 US-Dollar
• Event-Sponsoring: 1.600.000 $

Plattforminfrastruktur

Die Kosten für die Plattforminfrastruktur beliefen sich im Jahr 2023 auf 3,2 Millionen US-Dollar, was 13,5 % der gesamten Betriebskosten entspricht.

Infrastrukturkomponente	Betrag ($)	Prozentsatz der Infrastrukturkosten
Server-Hosting	1,600,000	50%
Netzwerkmanagement	800,000	25%
Wartung des Rechenzentrums	480,000	15%
Backup-Systeme	320,000	10%

Inhaltserstellung und Kuration

Die inhaltsbezogenen Ausgaben für 2023 beliefen sich auf 2,1 Millionen US-Dollar.

• Aktualisierungen der Cannabis-Sortendatenbank: 850.000 US-Dollar
• Professionelles Schreiben von Inhalten: 650.000 US-Dollar
• Verwaltung benutzergenerierter Inhalte: 400.000 US-Dollar
• Gehälter des Redaktionsteams: 200.000 US-Dollar

Betriebs- und Verwaltungskosten

Die Betriebskosten für Leafly beliefen sich im Jahr 2023 auf 4,3 Millionen US-Dollar.

Betriebskategorie	Betrag ($)	Prozentsatz der Betriebskosten
Personalgehälter	2,580,000	60%
Büroaufwand	860,000	20%
Recht und Compliance	430,000	10%
Professionelle Dienstleistungen	430,000	10%

Leafly Holdings, Inc. (LFLY) – Geschäftsmodell: Einnahmequellen

Einnahmen aus digitaler Werbung

Einnahmen aus digitaler Werbung im dritten Quartal 2023: 2,1 Millionen US-Dollar

Werbekategorie	Umsatz ($)
Werbung für Cannabismarken	1,200,000
Apothekenanzeigen	650,000
Ergänzende Produktanzeigen	250,000

Marktplatz-Transaktionsgebühren

Jährliches Marktplatz-Transaktionsvolumen: 18,5 Millionen US-Dollar

• Transaktionsgebührensatz: 5-7 %
• Gesamtumsatz aus Transaktionsgebühren: 925.000 bis 1,3 Millionen US-Dollar

Datenlizenzierung und Einblicke

Datenprodukt	Jahresumsatz ($)
Einblicke in das Verbraucherverhalten	750,000
Markttrendberichte	450,000

Premium-Abonnementdienste

Abonnementeinnahmen für 2023: 1,6 Millionen US-Dollar

• Standardstufe: 4,99 $/Monat
• Premium-Stufe: 9,99 $/Monat
• Gesamtzahl der Abonnenten: 35.000

Affiliate-Marketing-Provisionen

Gesamtumsatz aus Affiliate-Marketing: 750.000 US-Dollar

Affiliate-Kategorie	Provisionseinnahmen ($)
Produktempfehlungen	450,000
Empfehlungen von Apotheken	300,000

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Value Propositions

You're looking at the core value Leafly Holdings, Inc. delivers across its key customer segments. Honestly, it's about being the indispensable digital layer in the regulated cannabis market, connecting information seekers with product sellers.

For Consumers: Comprehensive, trusted cannabis information and product discovery.

Leafly Holdings, Inc. provides an unmatched depth of educational content. This is the foundation of their consumer proposition. The platform's content library is extensive, featuring over 5,000 unique cannabis strains and product variants, supported by over 1.3 million user-generated strain, dispensary, and product reviews. Also, their commitment to industry news is evident, with over 11,000 news and information articles available. This wealth of data helps shoppers make informed purchasing decisions.

For Consumers: Seamless online ordering and delivery options via local retailers.

The platform drives significant traffic directly toward transactions. More than 125 million people visit Leafly each year specifically to learn about cannabis and order online with local businesses. This positions Leafly as a critical funnel, translating information consumption into direct commerce opportunities with licensed retailers.

For Retailers: Customer acquisition and a digital storefront with 3,300+ paid accounts.

For cannabis retailers, Leafly offers a direct line to active consumers. The platform functions as a primary digital storefront, driving customer acquisition through its marketplace listings. As of the end of 2024, Leafly maintained over 3,300 paid retail accounts, demonstrating a significant base of subscribing businesses relying on the platform for visibility. This segment is a core revenue driver, with retail revenue making up the majority of total revenue; for instance, retail revenue was $7.4 million in Q3 2024.

Here's a quick look at the financial context surrounding these retail relationships as of early 2025:

Metric	Value (as of Q1 2025 or TTM Mar 2025)
Ending Retail Accounts (as of end of 2024)	Over 3,300
Trailing 12-Month Revenue (as of 3/31/2025)	$33.5M
Q1 2025 Revenue	$7.88 million

For Brands: Targeted digital advertising and visibility to in-market consumers.

Cannabis brands gain targeted exposure to an engaged audience. Leafly Holdings, Inc. provides advertising solutions that place their products in front of consumers actively looking to purchase. In 2024, the platform attracted an average of 5.1 million monthly visitors, a large portion of whom are in-market. Brand revenue, which includes advertising, was $1.0 million in Q3 2024, showing the direct monetization of this visibility.

For Retailers: Automated menu and inventory management via POS integrations.

Leafly Holdings, Inc. helps retailers streamline operations by integrating its platform with their existing systems. This value proposition centers on efficiency, reducing manual updates for menus and inventory, which is critical in a fast-moving retail environment. The platform's subscription model is designed to offer these technology services alongside marketplace listings. The company's focus on operational rigor is reflected in its cost management, with operating expenses decreasing to $8.32 million in Q1 2025 from $9.82 million the prior year, showing a commitment to efficient service delivery.

The core services offered to retailers include:

• Subscription-based marketplace listings.
• Digital advertising solutions.
• Software as a service-based tools.

Finance: draft 13-week cash view by Friday.

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Customer Relationships

You're looking at how Leafly Holdings, Inc. (LFLY) manages its connections with the millions of people and thousands of businesses that rely on its platform as of late 2025. Given the shift to the OTC Pink Open Market in January 2025 and the intense focus on cost discipline, the relationship strategy leans heavily on scalable digital interaction for the masses while tightening the focus on high-value B2B partners.

Automated self-service tools for consumers and basic retailer accounts

For the broad consumer base, the relationship is almost entirely self-service, driven by the platform's content authority. Leafly Holdings, Inc. attracted an average of 5.2 million total visits in October 2025, up slightly from the 5.1 million average monthly visitors recorded in 2024. This massive volume is managed through automated discovery tools, allowing users to find product information and connect with local dispensaries without direct human intervention. Basic retailer accounts likely rely on automated billing and self-serve profile updates, which is crucial when the company is prioritizing operational rigor and cost reduction.

The self-service model extends to how Leafly presents its offerings:

• Consumers use the platform to discover products and place orders with legal retailers.
• Basic retailer listings are maintained through automated data feeds or simple portal updates.
• The platform's ability to handle over 125 million annual visitors is a testament to its scalable, automated infrastructure.

Dedicated sales and account management for high-value B2B clients

For the paying B2B segment-the retailers and brands-the relationship shifts to a more managed approach, especially for those driving significant revenue. While the company has been aggressively cutting costs, including facing going-concern questions related to debt maturity in July 2025, retaining and growing the revenue from existing high-value partners is paramount. The Retail Average Revenue Per Account (ARPA) was reported at $672 year-over-year (based on Q4 2023/early 2024 data), a figure management actively seeks to increase through targeted price increases and upselling add-on products.

This dedicated management focuses on:

• Securing and growing the paid retail accounts, which numbered over 3,300 by the end of 2024.
• Providing brand partners with tools for campaign creation, tracking, and audience segmentation to maximize their advertising spend.
• Ensuring high-value clients are supported to prevent churn, which management cited as a challenge impacting revenue.

Community-driven content and user-generated reviews

The core of the consumer relationship is built on trust derived from community contributions. Leafly Holdings, Inc. actively fosters this by prioritizing user-generated content, even when it includes negative feedback that might deter an advertising partner. This commitment to transparency is a key differentiator. The platform's content library is extensive:

Content Metric	Data Point (Latest Available)
Cannabis Strains in Database	Over 5,000
User-Generated Reviews (Total)	Over 1.3 million
News and Information Articles	Over 11,000

This content engine drives organic traffic and keeps the consumer relationship sticky. The company's approach is to refuse to remove legitimate negative reviews, which, while risking some advertiser relationships, solidifies trust with the consumer base.

Focus on customer acquisition to regrow the retail network

Following a period of rightsizing, the focus has clearly shifted to strategic acquisition and stabilization of the B2B network. Management noted that the decline in ending retail accounts flattened sequentially in the third quarter of 2024, signaling that the most severe contraction might be over. This followed a period where the company reduced retail accounts by 30% to remove underperforming partners.

The current acquisition strategy involves:

• Focusing on local market strategies to secure the right supply of retailers and brands market-by-market.
• Exploring strategic initiatives to expand the brand and retailer client base from this stabilized revenue base.
• Leveraging the high consumer traffic-5.2 million monthly visits in October 2025-as the primary magnet for new retail sign-ups.

If onboarding new retailers takes longer than expected, churn risk rises, especially given the financial pressures the company faces.

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Channels

You're looking at how Leafly Holdings, Inc. gets its value proposition-information and marketplace access-out to both consumers and business clients. The channel strategy is heavily digital, but it relies on a direct sales component to manage the B2B side of the marketplace.

Primary Website, Leafly.com, for Information and Marketplace Access

Leafly.com is the core destination. It functions as the world's most trusted cannabis resource, which is a key driver for traffic. In September 2025, the site pulled in 6.8M visits globally. That's a solid number, showing continued consumer interest in their educational content and product discovery tools. The engagement metrics for that month showed an average session duration of 08:32 and users viewed 2.72 pages per visit, though the bounce rate was still around 60.24%. To put that in perspective, as of October 2025, Leafly.com held a global rank of #10,944 and a United States rank of #2,707. The content library itself is a channel asset, boasting over 5,000 cannabis strains detailed, more than 1.3 million user-generated strain, dispensary, and product reviews, and over 11,000 news and information articles. Honestly, more than 125 million people visit Leafly each year, so the scale of the platform is defintely significant for reaching the end-user.

Here's a quick snapshot of the website performance for the latest reported period:

Metric	Value (October 2025 Estimate)	Source Period
Global Rank	#10,944	October 2025
US Rank	#2,707	October 2025
Total Visits	5.2M	October 2025 (3-month trend)
Average Visit Duration	00:02:39	October 2025
Pages per Visit	3.57	October 2025

Mobile Applications (iOS and Android) for Consumer Engagement

The mobile apps on iOS and Android are crucial for keeping users engaged on the go. While the platform has 5M+ total downloads on Android alone, the ecosystem is supported by strong user activity. One report indicated over 2.3 million unique users visited Leafly monthly, with 50,000 mobile app downloads noted in a specific period. The app serves as a direct line to the world's largest strain library, featuring over a million strain reviews. This direct access helps users make data-driven decisions before they even step into a store or place an order.

Key mobile engagement features include:

• Access to the strain library with over 1 million reviews.
• Dispensary finder with real-time deals.
• Ability to browse products by desired effects and feelings.
• Access to Leafly News and Learn content.

Direct Sales Team for Onboarding and Managing B2B Clients

The B2B side, which drives the Retail and Brand revenue streams, is managed through a direct sales force. This team is responsible for onboarding retailers onto the subscription and advertising tools. As of the third quarter of 2024, Leafly Holdings, Inc. reported ending retail accounts at 3,554. That number reflects the company's focus on quality over quantity, as they noted a reduction in lower ARPA accounts. The focus on high-value accounts is working; the retailer average revenue per account (ARPA) increased by 8% to $695 in Q3 2024. The sales team manages these relationships, which generated $7.4 million in retail revenue during that same quarter.

Integrated POS Systems for Real-Time Data Exchange

To make the marketplace truly functional for retailers, Leafly offers a suite of Software as a Service (SaaS)-based tools that include integrations with selected Point of Sale (POS) systems. This is where the real-time data exchange happens, ensuring inventory and pricing are current for the consumer browsing on Leafly.com or the app. Leafly provides these integrations, which allow for automatic real-time POS sync, at no cost regardless of the POS system used. This removes a significant barrier to entry for retailers wanting to connect their in-store operations to the Leafly marketplace. Key integration partners mentioned include Cova and Flowhub, which help automate compliance and inventory updates.

The POS integration channel enables several critical functions for B2B clients:

• Automatic real-time synchronization with the retailer's POS.
• Ensuring up-to-date inventory and pricing visibility on Leafly menus.
• Allowing retailers to manage order reservation operations directly.
• Providing dashboards and analytics to help with sales decisions.

Finance: draft 13-week cash view by Friday.

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Customer Segments

You're looking at the core audience for Leafly Holdings, Inc. as of late 2025. Honestly, the business model is a classic two-sided marketplace, but the financial pressures mean the focus on which customers pay and how much they pay is absolutely critical right now.

Cannabis Consumers seeking product information and local purchasing options

This group is the foundation, the traffic that makes the platform valuable to paying partners. They come for the content, which is Leafly's original strength. In 2024, for example, Leafly Holdings, Inc. attracted an average of 5.1 million monthly visitors, many engaging with the strains database and news coverage. This massive top-of-funnel audience is what Leafly Holdings, Inc. sells access to.

Licensed Cannabis Retailers in legal US states and Canada

These are the subscribers and the primary revenue drivers from the marketplace side. As of December 31, 2024, Leafly Holdings, Inc. hosted over 14,000 retail listings across the legal US and Canadian markets. Still, the count of paying partners has been shrinking; the number of ending retail accounts decreased by 12% year-over-year, according to the Q3 2025 report data. To be fair, the remaining, higher-value accounts are proving stickier, as the Retailer Average Revenue Per Account (ARPA) actually increased by 1% year-over-year, driven by removing lower-tier accounts. They monetize this segment through subscription packages bundling e-commerce software and advertising solutions.

Cannabis Brands looking for digital advertising and consumer reach

Brands use the platform to reach the consumer traffic we just discussed, primarily through advertising solutions. This segment has been under pressure lately. The Brands revenue segment saw a significant pullback, decreasing by 20% in the third quarter of 2025, largely due to reduced spending from brand customers facing macro headwinds. As of the end of 2024, only 3,300 of the total retail listings were specifically paid brand accounts.

Here's a quick look at how the key paying segments are performing based on the latest available figures:

Metric	Customer Segment	Latest Reported Value
Ending Retail Accounts (YoY Change)	Licensed Cannabis Retailers	-12% decrease
Retailer ARPA (YoY Change)	Licensed Cannabis Retailers	+1% increase
Brands Revenue (YoY Change)	Cannabis Brands	-20% decrease
Total Retail Listings	Licensed Cannabis Retailers	Over 14,000 (as of 12/31/2024)

Strategic investors and capital providers managing debt obligations

This segment isn't a traditional customer, but they are a critical stakeholder group whose needs dictate the company's immediate survival strategy. You know the situation: the company faced substantial doubt about its ability to continue as a going concern. The primary focus here is the 2022 Notes, which had a principal amount of $29.4 million and were extended to mature on July 1, 2025, contingent upon a 12.5% principal reduction. Cash on hand was tight, with cash and cash equivalents reported at $8.64 million as of March 31, 2025, down from $14.53 million at the end of 2024. Furthermore, the company had an accumulated deficit of $79.9 million at December 31, 2024. The move to trade on the OTCPK after being delisted from Nasdaq on January 17, 2025, was a direct response to these financial constraints and the need to save costs associated with being public. As of May 5, 2025, there were 3,137,380 shares of common stock outstanding.

The near-term action for management is clearly focused on satisfying these capital providers, which is why they are exploring options like going private to reduce the operating expense burden.

• The company is actively managing its capital structure, including converting portions of the 2022 Notes to equity.
• The management is considering taking the Company private to save significant costs.
• The company filed post-effective amendments on March 12, 2025, to deregister unsold securities as a prerequisite to suspending reporting obligations.
• The total employee count was down to 107 as of March 30, 2025.

Finance: draft 13-week cash view by Friday.

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Cost Structure

You're looking at the cost structure for Leafly Holdings, Inc. as of late 2025. It's a tight ship right now, with management clearly focused on trimming expenses while managing significant debt obligations.

Technology and product development expenses show a continued investment, though likely scrutinized. For the three months ended March 31, 2025, Product development costs were reported at $2.205 million (or $2,205 thousand). This compares to $2.533 million (or $2,533 thousand) in the same period of 2024, indicating some moderation in this area.

Sales and marketing costs are definitely being reduced. This line item for the first quarter of 2025 was $2.149 million (or $2,149 thousand). That's down from $2.563 million (or $2,563 thousand) in Q1 2024, showing a clear push for operational rigor.

General and administrative expenses were explicitly stated as totaling $8.32 million in Q1 2025. This figure appears to align closely with the reported Total operating expenses for the quarter, which were $7.996 million (or $7,996 thousand) based on the detailed breakdown of operating costs for the three months ended March 31, 2025.

The interest burden from debt is a real cost factor. Leafly Holdings, Inc. has outstanding 8.00% Convertible Senior Notes due in 2025, with the maturity date extended to July 1, 2025. A significant cash outlay occurred on January 21, 2025, which included a $1.118 million interest payment and a $3.678 million principal prepayment on these notes. The notes bear interest at 8% annually.

The costs associated with being a public company are a known pressure point, leading management to explore strategic options. Specifically, management is considering potentially taking the company private as a way to reduce these ongoing public entity costs.

Here is a snapshot of the operating expense components for the three months ended March 31, 2025, derived from the detailed financial reporting:

Expense Category	Amount (in thousands USD)
Sales and marketing	2,149
Product development	2,205
General and administrative	3,642
Total operating expenses	7,996

You should keep an eye on the cash flow implications of these fixed and variable costs, especially given the near-term debt maturity. Finance: draft 13-week cash view by Friday.

Leafly Holdings, Inc. (LFLY) - Canvas Business Model: Revenue Streams

You're looking at how Leafly Holdings, Inc. actually brings in the money, which is key for any deep dive into their structure. The core of their revenue generation relies on their position as a multi-sided marketplace connecting consumers, retailers, and brands in the regulated cannabis space.

The overall financial picture shows some top-line pressure recently. The Trailing Twelve Month (TTM) revenue as of Q1 2025 was reported at $33.47 million. This compares to the full-year 2024 revenue of $34.642 million. For the first quarter of 2025, revenue specifically came in at $7.88 million.

Here's a quick look at how the revenue streams break down based on the components they charge for, which are subscription fees, digital advertising, and software tools. The business model evolution points toward a content-first, community-driven marketplace connecting consumers with brands and licensed retailers.

The revenue streams are primarily derived from:

• Subscription fees from licensed cannabis retailers for marketplace listings.
• Digital advertising revenue from cannabis brands.
• Software-as-a-Service (SaaS) fees for retailer tools.

To give you a sense of the relative size of the retail versus brand components, even though the most recent 2025 segment data isn't fully public, we can look at the Q1 2024 figures, which showed the retail side was the dominant contributor. If onboarding takes 14+ days, churn risk rises, which directly impacts these subscription and SaaS fees.

Here's a table showing the reported revenue segmentation from earlier periods to illustrate the composition:

Revenue Component Type	Reported Period	Revenue Amount (USD)
TTM Revenue (as of Q1 2025)	Q1 2025 TTM	$33.47 million
Retail Revenue	Q1 2024	$7.9 million
Brand Revenue	Q1 2024	$1.2 million
Retail Revenue	Q3 2024	$7.4 million
Brand Revenue	Q3 2024	$1.0 million

The subscription fees component, which is the retail marketplace listing revenue, has seen focus on pricing actions. For instance, Retail ARPA (Average Revenue Per Account) reached $677 in Q4 2024, which was a 22% increase year-over-year. This suggests that even as account counts were being managed, the value extracted per remaining retailer account was improving, which is a direct reflection of the subscription and SaaS fee structure.

Digital advertising revenue from cannabis brands is the other major piece. Management noted in early 2025 that declines in brand revenue were 'slowly stabilizing' at a lower base, with a sequential uptick reported in Q4 2024 to $1.4 million, though brand revenue was pressured overall. This stream is sensitive to brand marketing budgets, which can be influenced by regulatory clarity, such as potential DEA rescheduling relief freeing up industry cash.

The SaaS fees for retailer tools are bundled into the overall retail revenue. The company offers these tools alongside the marketplace listings. The strategy has involved targeted price increases on both subscriptions and add-on products to stabilize retail revenue. Finance: draft 13-week cash view by Friday.