Lionheart III Corp (LION): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the 4Ps for Lionheart III Corp (LION), but here's the reality check: that SPAC is now fully absorbed into SMX (Security Matters) on the NASDAQ-CM, trading under the ticker SMX. Honestly, forget the original $10.00 IPO unit; the game now is B2B material authentication, using molecular markers and blockchain to create a 'Proof Premium' for things like gold and plastics. With December 2025 news focusing hard on commercialization and the Plastic Cycle Token, the near-term risk is whether this tech narrative can justify the stock's recent volatility-it's a big swing from a shell company to a supply chain confidence play. Let's map out the Product, Place, Promotion, and Price for this post-merger entity below.

Lionheart III Corp (LION) - Marketing Mix: Product

You're looking at the core offering of the entity that Lionheart III Corp became following its business combination with Security Matters Limited (SMX). The product isn't a physical good in the traditional sense; it's a sophisticated B2B service built around proprietary technology.

The core product is a proprietary molecular marker system used for material authentication. This technology embeds an irrevocable, hidden chemical-based barcode into materials, which can then be scanned to retrieve corresponding data. This system is designed to provide supply chain traceability and transparency, leveraging a blockchain platform for data security and immutability.

The applications for this technology are heavily focused on regulatory and sustainability mandates. Specifically, the solutions target ESG compliance and enabling the circular economy for high-value materials like gold and various plastics. This positions the offering as a critical infrastructure layer for material provenance.

To give you some context on the capital structure that funded this evolution, the original SPAC product, the initial public offering (IPO) trust for Lionheart III Corp, was sized at $125 million. That capital was deployed to secure the merger, which resulted in the current operating structure.

The current offering is structured as a B2B service model. This means the revenue generation is tied to the ongoing use of the platform by brand owners and manufacturers, rather than a one-time sale of hardware or software licenses. The value proposition is centered on data integrity and verifiable chain of custody.

Here's a quick look at the scale and some key technology attributes:

The features that define the product's value proposition include:

• Irrevocably marks any object (solid, liquid, or gas).
• Provides immutable data storage via blockchain.
• Enables tracking and scanning for material information.
• Aims for verifiable ESG reporting data points.
• Supports material circularity tracking protocols.

The technology is designed to integrate into existing manufacturing and supply chain workflows. If onboarding takes 14+ days, churn risk rises because the value proposition is tied to immediate supply chain visibility, defintely.

Finance: draft 13-week cash view by Friday.

Lionheart III Corp (LION) - Marketing Mix: Place

The distribution framework for the entity, now operating as SMX (Security Matters Public Limited Company), is structured around its post-Special Purpose Acquisition Company (SPAC) status. The original Lionheart III Corp was incorporated in the Cayman Islands for structural flexibility.

SMX, the successor company, maintains its listing on the NASDAQ exchange, with ordinary shares trading under the ticker "SMX." The entity functions with SMX as the parent, and the former Lionheart III Corp is now a wholly-owned subsidiary.

The 'Place' strategy centers on embedding the molecular marking technology directly into materials at the point of manufacture or initial processing, establishing a global network through strategic industrial partnerships rather than traditional retail channels. This approach ensures the product-the verifiable identity-is present where the material is processed or traded. The corporate headquarters for the post-SPAC entity are situated in New York City, while the foundational technology originated in Israel.

Global reach is established through the successor company's international client base across key material sectors. As of late 2025, SMX announced an expansion covering six industries and spanning four continents. This deployment model relies on integrating its verification system at critical nodes within the supply chain, transforming physical goods into data-rich assets that are accessible for verification across international borders. The financing secured in 2025, reaching approximately $20 million total raised, supports this global scale-out.

The distribution of the proof-the core offering-is facilitated through direct integration and channel partnerships that place the verification capability within the material flow:

The physical placement of the technology's influence is defined by its integration points with major industrial players:

• Singapore: Collaboration with ASTAR for national-scale plastics circularity pilots.
• Europe: Pilots established with CETI and CARTIF across industrial streams.
• Metals: Deployment with Goldstrom to give precious metals a permanent digital identity.
• Recycling/Sorting: Integration with REDWAVE industrial sorting equipment for material separation.
• Resin Distribution: Certified resin distribution managed via Tradepro.

Lionheart III Corp (LION) - Marketing Mix: Promotion

The promotion strategy for Lionheart III Corp, post-combination with Security Matters Limited (SMX), centers on establishing trust and demonstrating tangible value to sophisticated stakeholders.

Proof Premium Narrative and Institutional Focus

The communication framework emphasizes a 'Proof Premium' for materials verified by the underlying technology. This targets institutional investors and regulators by focusing on auditable data streams.

• Target audience focus: Institutional investors and regulators.
• Value proposition: Verified material provenance.

Public Relations and Molecular Identity

Public relations efforts are structured around the core differentiator: the permanent, chemical-based 'barcode' technology, which speaks directly to supply chain integrity and molecular identity.

The technology's origin, developed by the Israeli Security Establishment and Nuclear Atomic Agency, is a key point of credibility used in messaging.

Recent Commercialization and Financing Themes (December 2025 Context)

Recent communications highlight significant financial milestones and commercial progress, aligning with the need to demonstrate execution capability. While the core entity is SMX, the promotion narrative incorporates large-scale financial validation:

Original SPAC Promotion Benchmarks

The initial promotion leading to the business combination established a clear expected valuation and management pedigree. Ophir Sternberg's track record, including the OPES-BurgerFi merger, served as a foundation for confidence.

• Expected combined entity value at NASDAQ listing: $360 million.
• Expected proceeds assuming no redemptions: Up to approximately $116 million.
• Original combination announcement date: August 26, 2022.
• Initial Unit Offering Price: $10.00.

Plastic Cycle Token (PCT) Monetization Engine

Digital platform promotion focuses on the Plastic Cycle Token (PCT) as the mechanism to monetize the verified materials data stream, driving circular economy participation.

The technology's ability to track and scan materials via blockchain technology is the enabler for the PCT ecosystem.

The company generated total invoices valued at $1.4 million in full year 2022, prior to the full commercial scale-up.

Lionheart III Corp (LION) - Marketing Mix: Price

Price for the post-merger entity, SMX, must balance the initial capital structure set by Lionheart III Corp with the value proposition of its material intelligence technology. The pricing strategy for the underlying technology is designed to capture value based on usage and scale, reflecting the perceived value of verifiable proof in supply chains.

The initial entry point for public investment was set by the Special Purpose Acquisition Company (SPAC) structure. The original Lionheart III Corp unit IPO price was fixed at $10.00 per unit in November 2021. This established the baseline for the initial equity valuation before the business combination.

Reflecting the market's current assessment of the post-SPAC entity, the successor company, SMX, had a recent closing price of $50.50 per share on Nasdaq on December 2, 2025. This figure is part of a highly dynamic trading environment, as evidenced by the most recent closing price found on December 4, 2025, being $141.00.

The market capitalization for the post-SPAC entity (SMX) as of late 2025 is reflected in figures near the requested amount, with a figure of $64.13 million reported as of November 30, 2025. This represents the total equity value based on the prevailing share price near the end of the year.

The core technology pricing model is structured around the service's utility. The pricing model for the technology is a subscription or per-use fee based on the volume of materials marked and tracked. This aligns with the need for material-level certainty derived from scans, rather than estimates, rewarding transparency with verifiable data.

The stock price reflects high volatility, with the 52-week high/low range suggesting significant risk. The range observed in early December 2025 spanned from a low of $3.12 to a high of $66,187.27. This extreme range underscores the sensitivity of the equity valuation to operational milestones and market sentiment.

Here's a quick look at the recent trading metrics for SMX:

The pricing strategy for the technology itself is tied directly to the value of proof, which can be summarized by the following structural elements:

• Subscription service component for the SMX Solution.
• Usage determined by metrics like data volume or sensors.
• Fee structure tied to marking, tracking, and measuring.
• Focus on providing material-level certainty via scans.
• Technology works as a track and trace system using a marker, reader, and algorithm.

To be fair, the extreme stock volatility suggests that the market is still heavily discounting future revenue realization from the technology's pricing model. Finance: draft 13-week cash view by Friday.