PEDEVCO Corp. (PED): Marketing Mix Analysis [Dec-2025 Updated]

You're trying to get a clear picture of PEDEVCO Corp. following that big Juniper merger, and frankly, understanding their market footing right now is key to any investment thesis. We know their Product is high-liquids hydrocarbon reserves, primarily drilled in the Rockies, but the Promotion strategy is clearly leaning hard on Investor Relations to fund that growth, especially since Q3 2025 saw revenue drop 23% year-over-year to $7.0 million. That revenue came in at a realized price of just $51.46 per Boe, which tells us a lot about their Price reality versus their Place focus in the D-J Basin. Let's break down exactly how these four pillars-Product, Place, Promotion, and Price-are shaping PEDEVCO Corp.'s strategy as of late 2025.

PEDEVCO Corp. (PED) - Marketing Mix: Product

You're looking at the core offering of PEDEVCO Corp. (PED) as of late 2025, which centers on the extraction and sale of hydrocarbons developed from its asset base. The product itself is the raw material extracted from the earth: crude oil, natural gas, and natural gas liquids (NGLs).

The Company's operational focus, as seen in the third quarter of 2025, shows a clear preference for liquids. The production is heavily weighted toward liquids, at 84% of Q3 2025 total volume. This is a key characteristic of the product mix being sold to the market.

The core product is hydrocarbon reserves developed using modern drilling techniques. This is evident in their ongoing development activities, which include the use of longer laterals and strategic participation in new wells. For instance, PEDEVCO Corp. participated in the drilling of several non-operated wells in the D-J Basin:

• Eight 2.5 mile lateral non-operated wells with a ~7.5% working interest, which came online with first production in Q4 2025.
• Three 2.5 mile lateral and one 3 mile U-shaped lateral non-operated wells with a ~46% working interest, with first production anticipated in mid-Q4 2025.
• Two D-J Basin Codell wells, each with a 94% working interest, acquired and brought online in early November 2025.
• Four operated horizontal San Andres wells in the Chaveroo Field continue to meet production expectations.

The scale of the offering changed significantly at the end of the quarter. Following the transformative merger that closed on October 31, 2025, the post-merger current production is over 6,500 BOEPD (Barrels of Oil Equivalent Per Day). This combined entity is described as being over 88% oil and liquids. The pre-merger Q3 2025 production averaged 1,471 BOEPD.

The specific product volumes and realized prices for the period ending September 30, 2025, before the merger's operational inclusion, were as follows:

PEDEVCO Corp.'s stated focus is on high-growth energy projects in the United States, specifically positioning itself as a premier publicly-traded Rockies-focused operator following the merger, with substantial leasehold interests in the Northern DJ and Powder River Basins. This geographic focus dictates where the product is sourced.

PEDEVCO Corp. (PED) - Marketing Mix: Place

PEDEVCO Corp. maintains its corporate headquarters in Houston, Texas. 575 N. Dairy Ashford, Energy Center II, Suite 210, Houston, Texas 77079 serves as the administrative center for its geographically focused operations.

The primary operational focus for PEDEVCO Corp. is the Rocky Mountain region, which is being positioned as the company's core area following the transformative merger effective October 31, 2025.

Key assets are concentrated across the Rocky Mountain Basins, with the Permian Basin in eastern New Mexico serving as a secondary core area. As of November 1, 2025, the acreage breakdown reflects this strategic weighting:

• D-J Basin and Powder River Basin net acres: approximately 328,000 net acres located in Weld and Morgan Counties, Colorado, and southeastern Wyoming.
• Permian Basin net acres: approximately 14,105 net acres located in Chaves and Roosevelt Counties, New Mexico.
• The Permian Basin asset includes ~14,100 net acres in the San Andres formation with 100+ drilling locations.

The asset footprint, particularly after the merger, highlights the scale of the Rockies presence:

Distribution of crude oil and gas production relies on established midstream connections. For the Rockies assets, there is existing 'midstream infrastructure in place to support scalable growth at attractive well-level economics.' The company's overall distribution strategy is to move product via established pipeline and market infrastructure, leveraging proximity to large operators like Chevron, EOG, and OXY in the DJ Basin.

PEDEVCO Corp. (PED) - Marketing Mix: Promotion

The promotion strategy for PEDEVCO Corp. (PED) centers heavily on Investor Relations (IR) to secure capital and cultivate shareholder trust, which is critical for an energy company executing transformative growth. This focus is evident in the cadence and content of their public communications.

Executive participation in investor-facing events forms a core part of the promotion. For instance, J. Douglas Schick, President and Chief Executive Officer of PEDEVCO Corp., was available for one-on-one meetings with investors at the 37th Annual ROTH Conference, held from March 16-18, 2025, in Dana Point, California. This direct engagement is a key tactic for conveying management's vision for disciplined growth.

Regular dissemination of financial and operational data through press releases serves to keep the market informed. A prime example is the November 17, 2025, release detailing the Q3 2025 Financial Results and Operations Update. This communication provided a snapshot of the business prior to the full integration of recent strategic moves.

Communications consistently highlight the scale and strategic shift following the transformative merger with portfolio companies controlled by Juniper Capital Advisors, L.P., which closed on October 31, 2025. The messaging emphasizes that this transaction positions PEDEVCO Corp. to become a premier Rockies operator, significantly expanding acreage in the Northern DJ and Powder River Basins. The post-merger structure is projected to include approximately $10 million in cash and total debt of approximately $87 million, following a concurrent private placement that raised $35 million in gross cash proceeds. Upon conversion of the Series A Convertible Preferred Shares issued, Juniper and affiliates are expected to own approximately 53 percent of the combined entity. The combined entity is expected to have current production exceeding over 6,500 BOEPD.

The messaging framework is built around demonstrating operational discipline and future scale. The company focuses on communicating a commitment to disciplined growth and low-cost operations, a narrative reinforced by the operational updates provided alongside financial results.

Key financial and operational metrics released for the three months ended September 30, 2025, illustrate the pre-merger baseline against which the new scale is measured:

The company also details specific drilling and completion activities as part of its forward-looking promotion, showing near-term production catalysts. For example, PEDEVCO Corp. participated in the drilling of eight 2.5 mile lateral non-operated wells in the D-J Basin with a working interest of approximately 7.5%, with first production expected in Q4 2025.

Investor communication channels and related data points include:

• Stock Symbol: NYSE: PED.
• Latest Reported Stock Price: $0.49.
• Recent Trading Volume: 124.69K.
• 52 Week Trading Range: $0.4318 to $0.9988.
• IR Contact Email: PR@pedevco.com.
• SEC Filings and Investor Presentations are made available on the corporate website, www.pedevco.com.

The company also held a Transformative Merger Call on Wednesday, November 5, 2025, at 11:30 AM Eastern Time, with a webcast available. The Investor Presentation supporting this was uploaded on November 3, 2025, in PDF format.

Finance: draft 13-week cash view by Friday.

PEDEVCO Corp. (PED) - Marketing Mix: Price

You're looking at the pricing structure for PEDEVCO Corp. (PED) as of late 2025. For an E&P (Exploration and Production) company like PEDEVCO Corp., price is almost entirely dictated by external commodity markets. They operate on a commodity price taker model, meaning their realized sales prices are subject to global market volatility and local differentials, which directly impacts revenue realization. This is the core constraint on their pricing strategy.

Here is a look at the key realized pricing metrics and the resulting revenue impact for the third quarter of 2025, which does not yet reflect the transformative merger completed on October 31, 2025.

The decrease in total revenue to $7.0 million in Q3 2025 was attributed to an unfavorable price variance of $1.1 million, stemming from lower average sales prices for crude oil and NGLs compared to Q3 2024, alongside an unfavorable volume variance of $1.0 million. Honestly, for a commodity producer, price variance is the first lever that moves the top line.

To maintain economic viability despite this volatility, PEDEVCO Corp. focuses on asset-level cost control, which informs their internal breakeven analysis. This is where you see the internal target for competitiveness.

• Breakeven price for Wattenberg assets is estimated to be $40 to $60 per barrel of WTI.
• This breakeven point is defined as achieving a 16% rate of return.
• Management believes declining oil prices can lower drilling and fracking costs, potentially reducing these breakeven numbers further.
• The company's Q3 2025 results reported breakeven earnings per share, missing analyst estimates of $0.01 per share.

Since PEDEVCO Corp. doesn't set the price, the strategy around this element centers on maximizing the realized price through hedging (if applicable, though not detailed here) and ensuring production quality meets the specifications required for local differentials. The realized price of $51.46 per Boe reflects the net result of these market forces on their specific product mix.