Radiant Logistics, Inc. (RLGT): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the late 2025 market standing of Radiant Logistics, Inc., and frankly, the numbers from their last fiscal year tell a compelling story of execution. We're talking about a company that closed FY2025 with revenues hitting $902.7 million-a solid 12.5% increase year-over-year-and saw their Adjusted EBITDA jump by 24.4% to $38.8 million, showing real operating leverage. As a former analyst who's seen countless supply chain plays, I can tell you that this performance isn't accidental; it's baked into their core strategy of multimodal services, network expansion, and tech integration. So, to get a clear picture of their market position and where the next growth vector lies, let's break down their Product, Place, Promotion, and Price for a defintely actionable analysis below.

Radiant Logistics, Inc. (RLGT) - Marketing Mix: Product

You're looking at what Radiant Logistics, Inc. actually sells-the core services that make up their logistics offering as of late 2025. Honestly, for a 3PL (third-party logistics) provider, the 'product' is the entire integrated supply chain solution they assemble for you.

Radiant Logistics, Inc. offers comprehensive third-party logistics and multimodal transportation services. This isn't just moving boxes; it's about managing the entire flow of goods. For the fiscal year ended June 30, 2025, the company generated total revenues of $902.7 million. Their product suite is built around a few key pillars, which they continually strengthen through both organic growth and strategic buys.

The core of their offering definitely centers on moving freight across modes and borders. This includes domestic and international freight forwarding, which handles the complex coordination of shipments, and brokerage services for truck and rail. They also provide essential customs brokerage to clear goods through international checkpoints. The scale of this core business is significant; for the three months ended September 30, 2025, revenues hit $226.7 million, with an adjusted gross profit of $59.5 million for that same quarter.

Beyond simple transport, Radiant Logistics, Inc. wraps in value-added services. These are the things that move the needle on efficiency, like warehousing, order fulfillment, and inventory management. They are actively converting strategic operating partners into direct operations and making acquisitions to deepen this capability. For instance, they closed on an 80% stake in Weport, a Mexico-based logistics firm, effective September 1, 2025, specifically to bolster their North American platform and international service reach. In total, they executed six acquisitions during fiscal 2025.

The real differentiator, the thing that makes their product unique, is the proprietary Navegate technology platform. This system is designed to drive supply chain visibility and efficiency by aggregating and organizing supply-chain data for faster decision-making, routing optimization, and cost reduction. They emphasize that deployment is streamlined, measured in weeks-not months or years-which is a key feature for a time-sensitive product.

Here's a quick look at how their service scope ties into their recent financial performance context:

While the outline mentions specialized services like trade show logistics, the most concrete data points for late 2025 relate to their core and international capabilities, which are directly impacted by global trade dynamics. For example, the company noted that tariff volatility impacts the segment tied to international trade activities. Still, the product strategy is clearly focused on integration and technology enhancement to support these complex needs.

Finance: draft the Q2 FY2026 service revenue attribution model by next Tuesday.

Radiant Logistics, Inc. (RLGT) - Marketing Mix: Place

Radiant Logistics, Inc. functions as a technology-enabled global transportation and value-added logistics services company, employing a non-asset based model that relies on a vast network of independent carriers across the globe.

The physical distribution footprint of Radiant Logistics, Inc. is extensive, built through both organic growth and strategic transactions. The logistics network is comprised of more than 100 locations spanning the US, Canada, and international markets. This network is supported by a mix of company-owned facilities and locations managed by strategic operating partners. As of October 2025, the company has approximately 1.2K employees across 4 continents, including North America and Asia, supporting this network.

Distribution channel expansion in 2025 focused heavily on solidifying North American cross-border capabilities and strengthening international gateways. The company achieved a significant milestone with the acquisition of an 80% ownership interest in Mexico-based Weport, S.A. de C.V., effective September 1, 2025, positioning Weport to serve as a platform for scaling the North American footprint. This followed a fiscal year ended June 30, 2025, where Radiant Logistics, Inc. completed 3 green-field acquisitions and 3 strategic operating partner conversions.

The acquisition of Transcon Shipping Co., Inc. in March 2025 specifically targeted key international gateway locations. Transcon Shipping provided services from strategic hubs including Los Angeles, New York, and Chicago, solidifying Radiant Logistics, Inc.'s international freight forwarding capabilities in those markets. For context on the scale of the business utilizing this network, revenues for the fiscal year ended June 30, 2025, reached $902.7 million.

You can see the scale of recent network enhancements below:

The distribution strategy is supported by the overall financial scale of Radiant Logistics, Inc. as of the end of fiscal year 2025:

• Revenues for the fiscal year ended June 30, 2025: $902.7 million.
• Adjusted EBITDA for the fiscal year ended June 30, 2025: $38.8 million.
• Cash on hand as of June 30, 2025: Approximately $22.9 million.
• Credit Facility Drawn as of June 30, 2025: $20.0 million on a $200.0 million facility.

The global reach is further defined by the company's owned offices in specific international markets:

• Owned offices in Brazil.
• Owned offices in Japan.
• Owned offices across China.

This network structure allows Radiant Logistics, Inc. to offer a broad range of services, from supplying white-glove delivery to the retail sector to transporting heavy machinery globally.

Radiant Logistics, Inc. (RLGT) - Marketing Mix: Promotion

Promotion for Radiant Logistics, Inc. centers on demonstrating network strength, strategic expansion, and industry validation to a diversified account base of manufacturers, distributors, and retailers.

Marketing efforts are primarily executed through the extensive network of operating partner locations. This network, which historically comprised more than 100 operating locations worldwide, is a tangible representation of the company's reach and service capability. You see this network in action supporting domestic and international freight forwarding, truck, and rail brokerage services.

The organic growth strategy focuses on strengthening and expanding existing customer relationships, often through technology deployment. A key element here is the proprietary global trade management platform, Navegate, which management expects will drive this organic growth by enhancing supply-chain visibility and decision-making for customers.

Radiant Logistics leverages industry recognition as a significant promotional asset. For the 2025 reporting period, the company prominently features its dual acknowledgement from Transport Topics.

This recognition is used to convey market standing, especially while navigating a stubbornly slow freight market recovery and supply chain uncertainty stemming from tariffs. For the three months ended September 30, 2025, the company posted revenues of $226.7 million.

The acquisition strategy acts as a key promotional tool, integrating niche expertise to offer broader solutions and scale the North American footprint. This is a clear message that the company is actively investing for future growth. In fiscal year 2025, Radiant Logistics completed 3 greenfield acquisitions and 3 strategic operating partner conversions.

• Acquisition of an 80% ownership interest in Weport, S.A. de C.V., a Mexico-based logistics company, effective September 1, 2025.
• Prior acquisitions highlighted in Q3 2025 included Transcon Shipping, USA Logistics, and Universal Logistics.

Public relations efforts highlight successful humanitarian aid and government services support, often channeled through its affiliate, Radiant Logistics Partners, LLC. This affiliate is certified as a Native American-owned Minority Business Enterprise by the National Minority Supplier Development Council, supporting the diversity initiatives of government entities and corporations worldwide. The company's overall fiscal year 2025 revenue reached $902.7 million.

The company also promotes financial discipline and shareholder return through capital allocation activities, such as stock repurchases. During the first fiscal quarter ended September 30, 2025, the company repurchased 139,992 shares for approximately $0.8 million, plus an additional 341,466 shares for $2.0 million subsequent to the quarter end.

Radiant Logistics, Inc. (RLGT) - Marketing Mix: Price

You see, the price element for Radiant Logistics, Inc. is deeply tied to its operational structure. Because Radiant Logistics, Inc. operates as a non-asset-based third-party logistics (3PL) provider, its pricing strategy has inherent flexibility and competitiveness. This model means Radiant Logistics, Inc. doesn't own the physical assets like trucks or ships; instead, it arranges and manages services by paying actual transportation providers. This structure lets Radiant Logistics, Inc. negotiate rates within its supplier network, giving it buying power to keep service costs low when passing them to you, the customer. It avoids the fixed cost constraints of asset-heavy competitors.

The financial results from the last full fiscal year definitely show the impact of this strategy, even with market volatility present. Here's a quick look at the top-line performance for the fiscal year ended June 30, 2025:

That revenue jump to $902.7 million for Fiscal Year 2025, representing a 12.5% year-over-year increase, shows strong top-line traction. Plus, the bottom line improved significantly; net income attributable to Radiant Logistics, Inc. reached $17.3 million for FY2025. The efficiency gains are clear when you look at the non-GAAP measure, Adjusted EBITDA, which grew by 24.4% to hit $38.8 million for the same period.

Radiant Logistics, Inc. also signals its view on its own valuation and the value it places on its shares through capital allocation decisions. This is a direct signal to the market about pricing its own equity.

• Pricing is flexible and competitive, supported by the non-asset based 3PL model.
• Fiscal Year 2025 (FY2025) revenues reached $902.7 million, a 12.5% increase year-over-year.
• FY2025 net income was $17.3 million, reflecting improved profitability despite market volatility.
• Adjusted EBITDA for FY2025 was $38.8 million, showing a 24.4% increase.
• Capital allocation includes stock buy-backs, repurchasing $0.8 million in Q1 FY2026 to enhance shareholder value.

Specifically regarding shareholder value, Radiant Logistics, Inc. executed stock buy-backs in the first quarter of Fiscal Year 2026 (Q1 FY2026), repurchasing $0.8 million worth of its common stock. This action reflects management's belief that the market price of its stock is attractive relative to its intrinsic value and future prospects.