Sterling Bancorp, Inc. (Southfield, MI) (SBT): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at the late 2025 marketing mix for Sterling Bancorp, Inc., expecting to see strategies for loans or deposits, but honestly, what you'll find is the final chapter of a corporate story. After selling its core banking operations to EverBank Financial Corp., the 4 Ps aren't about customer acquisition anymore; they map out a wind-down. We're talking about the liquidation process, where the remaining asset is the cash from that $261 million sale, leading to an initial liquidating distribution of $4.85 per share for common stockholders. So, if you want to see precisely how Product, Place, Promotion, and Price are redefined when a bank dissolves, look below for the precise breakdown of this final corporate action.

Sterling Bancorp, Inc. (Southfield, MI) (SBT) - Marketing Mix: Product

The product element for Sterling Bancorp, Inc. as of late 2025 is defined by its corporate dissolution following the divestiture of its primary operating assets. The company's offering shifted from financial services to the execution of its Plan of Dissolution.

The core banking products, which included loans and deposits from its subsidiary Sterling Bank and Trust, F.S.B., were sold to EverBank Financial Corp. The definitive stock purchase agreement for this transaction was for fixed cash consideration of $261,000,000. The sale closed on April 1, 2025.

The focus shifted entirely from providing financial services to corporate dissolution, which is the final product delivered to its shareholders.

• Final product is the liquidation process and asset distribution to shareholders.
• Core banking products (loans, deposits) were sold to EverBank Financial Corp.
• Initial liquidating distribution of $4.85 per share was declared.
• The company's remaining asset is the cash from the $261 million sale.
• Focus shifted from financial services to corporate dissolution.

The distribution process was structured in stages following the sale closing on April 1, 2025. The initial distribution was a substantial return of capital to the equity holders.

The initial liquidating distribution of $4.85 per share, totaling approximately $252 million, was declared payable on April 8, 2025, to shareholders of record as of April 1, 2025. Following this primary payout, Sterling Bancorp, Inc. retained approximately $16 million in cash to manage the final wind-down obligations, including existing and reasonably foreseeable debts and liabilities in accordance with Michigan law and the Plan of Dissolution. The company filed a certificate of dissolution with the Michigan Department of Licensing and Regulatory Affairs after the sale closed.

Sterling Bancorp, Inc. (Southfield, MI) (SBT) - Marketing Mix: Place

You're looking at the distribution strategy for Sterling Bancorp, Inc. (SBT) as of late 2025, and honestly, the story here is one of near-total cessation of traditional 'Place' infrastructure. The entire physical distribution network, which was the core of the former Sterling Bank and Trust, F.S.B. operations, has been systematically dismantled following the sale of the bank subsidiary.

All physical bank branches were closed or converted to EverBank on April 1, 2025. This date marks the effective closing of the sale of the Bank to EverBank Financial Corp. The Michigan branch, which was located at the Southfield headquarters, was closed effective the close of business on March 31, 2025. The remaining branches were converted to EverBank branches on April 1, 2025.

Primary operational 'place' is the Southfield, MI, headquarters managing the dissolution. This location, once the principal executive office, now serves a purely administrative function related to winding down the holding company under Michigan law. The company is focused on settling final obligations after making the initial liquidating distribution to shareholders.

No retail branch network remains in California, New York City, or Michigan. The former footprint, which included 27 total branches before the transaction, is now entirely under the EverBank brand. The holding company itself, Sterling Bancorp, Inc., has no remaining retail presence for banking services.

Digital banking channels are defunct for new business. Since the operating bank subsidiary was sold and merged into EverBank, National Association, Sterling Bancorp, Inc. no longer offers banking products or services through any channel, including digital ones, as it is in the process of dissolution.

The company is now a non-operating holding company. Sterling Bancorp, Inc. filed a certificate of dissolution with the Michigan Department of Licensing and Regulatory Affairs on April 1, 2025, and has closed its stock transfer books. Its sole remaining function is the orderly wind down of corporate affairs.

Here's a quick look at the distribution assets that were transferred or closed as part of the April 1, 2025, transaction:

The physical distribution strategy has been entirely replaced by the structure of the acquiring entity, EverBank. The final disposition of Sterling Bancorp, Inc.'s remaining assets, which included approximately $16 million in cash after the initial distribution, is managed centrally from the Southfield location for the purpose of final creditor payments and the final cash distribution to shareholders.

The key physical and financial markers of this transition are:

• Branch conversion date: April 1, 2025.
• Michigan branch closure date: March 31, 2025.
• Total branches absorbed by EverBank: 26.
• Holding company dissolution filing: April 1, 2025.
• Stock delisting from Nasdaq: Effective April 1, 2025.

To be fair, the 'Place' strategy for Sterling Bancorp, Inc. is now entirely about the mechanics of corporate wind-down, not market access. Finance: draft final cash reconciliation report by end of Q4 2025.

Sterling Bancorp, Inc. (Southfield, MI) (SBT) - Marketing Mix: Promotion

You're looking at the promotional activities for Sterling Bancorp, Inc. (SBT) as of late 2025, and honestly, the landscape is entirely different from what you'd see at an operating bank. The focus has shifted from customer outreach to fiduciary closure.

Traditional marketing for banking services has ceased entirely.

The core business, Sterling Bank and Trust, F.S.B., was sold to EverBank Financial Corp, effective April 1, 2025. With the bank sold and the holding company proceeding under its Plan of Dissolution, all prior efforts related to customer acquisition, product promotion, or brand building for the former banking services are over. There are no current campaigns for checking accounts or mortgage rates; the entity is focused only on winding down its corporate existence under Michigan law.

Promotion is now regulatory and shareholder communication via SEC filings.

The only active communication channels are those mandated by law or necessary to fulfill obligations to remaining stakeholders. This communication is almost exclusively channeled through the Securities and Exchange Commission (SEC) filings and official press releases, which serve as the primary means of conveying material information to the public and former shareholders. You won't find any advertisements; you'll find Form 15 filings to suspend reporting obligations.

Key communication is the Plan of Dissolution and liquidating distributions.

The most critical promotional material, if you can call it that, is the ongoing disclosure regarding the Plan of Dissolution. This communication details the return of capital to shareholders following the sale of the Bank for a fixed cash consideration of $261 million. The key figures disseminated to the remaining shareholder base include:

• Initial liquidating distribution declared: $4.85 per share.
• Total amount of the initial liquidating distribution: approximately $252 million.
• Payment date for the initial distribution: April 8, 2025.
• Cash remaining after the initial distribution for wind down: approximately $16 million.

Investor relations manages delisting and final corporate actions.

The Investor Relations function has pivoted entirely to managing the corporate exit. This involves formal notifications to the market regarding the cessation of the company's public life. The stock transfer books were closed effective April 1, 2025, and the company requested delisting from the Nasdaq Capital Market, filing a Form 25. The expectation was to file a Form 15 within 20 days of the closing to suspend reporting obligations.

The final corporate actions managed by this function are documented in the following table, reflecting the transition away from active business operations:

No budget for customer acquisition or brand building.

Any remaining operational budget is strictly allocated to fulfilling final legal, administrative, and creditor obligations as outlined in the Plan of Dissolution, consistent with Michigan law. There are zero dollars allocated for marketing spend aimed at acquiring new customers or maintaining a public brand image for banking services. The communication spend is limited to the costs associated with regulatory compliance and the administrative process of making the final cash distributions to shareholders.

Sterling Bancorp, Inc. (Southfield, MI) (SBT) - Marketing Mix: Price

The concept of Price for Sterling Bancorp, Inc. as of late 2025 is entirely defined by the liquidation process following the sale of its primary asset, Sterling Bank and Trust, F.S.B.

The stock (SBT) was delisted from the Nasdaq Capital Market in April 2025. This action followed the closing of the sale of Sterling Bank and Trust to EverBank Financial Corp on April 1, 2025.

The pricing mechanism for the common stockholder is now a liquidating distribution, meaning the share price reflects the net asset value available after settling all corporate obligations, not a traditional Price-to-Earnings (P/E) multiple.

• Stock transfer books closed effective April 1, 2025.
• Initial cash distribution declared was $4.85 per share.
• The initial distribution totaled approximately $252 million.
• The company expected to file a Form 15 within 20 days of April 1, 2025, to suspend reporting obligations.
• The final price is the total liquidating value per share, which is defintely a finite number to be determined after final wind-down costs.

The fixed purchase price received for the bank asset set the initial pool for shareholder return. The remaining cash after this initial payout is earmarked for completing the wind down.

Given the completion of the bank sale and the adoption of the Plan of Dissolution, no loan or deposit rate pricing strategy exists post-sale for Sterling Bancorp, Inc. as the entity is in the process of complete termination.

• No current loan pricing strategy is applicable.
• No current deposit rate pricing strategy is applicable.
• Future shareholder returns are contingent on settling all remaining debts and liabilities under Michigan law.