Take-Two Interactive Software, Inc. (TTWO): Business Model Canvas [Dec-2025 Updated]

You're looking to cut through the noise and see exactly how Take-Two Interactive Software, Inc. generated its $5.65 billion in Net Bookings for the fiscal year ending late 2025. Honestly, it's a fascinating model built on massive IP like Grand Theft Auto and NBA 2K, but the real story is the shift: 79% of GAAP net revenue now comes from Recurrent Consumer Spending, driven heavily by Zynga's mobile footprint. We've mapped out all nine blocks of their strategy, from the $1.005 billion R&D investment to their reliance on digital channels where 96.7% of revenue flows. Dive in below to see the precise structure powering this entertainment giant.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Key Partnerships

Console manufacturers such as Sony and Microsoft remain critical for digital distribution and platform access for Take-Two Interactive Software, Inc.'s core console releases.

Partnerships with professional sports leagues provide exclusive licensing rights for major annual sports titles. The financial scale of these agreements is substantial, driven by game sales and in-game monetization.

Take-Two Interactive Software, Inc. has a relationship with Tencent for market expansion and distribution in China, though specific 2025 financial contribution figures are not publicly detailed in recent reports.

Regarding third-party development studios, Take-Two Interactive Software, Inc. confirmed the sale of its indie-focused publishing label, Private Division, to private equity during its Q2 Fiscal 2025 conference call (reported November 2024). The buyer purchased rights to substantially all of Private Division's live and unreleased titles.

• Private Division sale confirmed in Q2 Fiscal 2025.
• The label was positioned as the A and AA gaming arm prior to the sale.

Mobile platform owners, Apple and Google, facilitate distribution for Take-Two Interactive Software, Inc.'s mobile portfolio. Recurrent Consumer Spending (RCS) from mobile titles like Toon Blast and Match Factory! was a significant driver of overall company revenue.

• Recurrent Consumer Spending (RCS) accounted for 81% of total Net Bookings in Q2 Fiscal 2025.
• RCS accounted for 79% of total GAAP net revenue for Fiscal Year 2025.
• RCS increased 6% year-on-year in Q2 Fiscal 2025.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Key Activities

You're running a massive content operation, so your key activities have to be about creation, maintenance, and strategic curation of world-class intellectual property (IP). For Take-Two Interactive Software, Inc., this means massive upfront investment and relentless post-launch support for their biggest hits.

Developing and publishing AAA immersive core games

Developing and publishing AAA immersive core games is the engine for Take-Two Interactive Software, Inc.'s biggest revenue spikes. This activity is executed through labels like Rockstar Games and 2K. You see the output of this work in the annual NBA 2K releases and the launch of major new IPs or sequels. For instance, Sid Meier's Civilization VII launched in Fiscal 2025, a direct result of this core development focus.

The longevity of these titles is incredible, which is why they keep showing up in the financial results. Take-Two Interactive Software, Inc. reported total Net Bookings for Fiscal Year 2025 reached $5.65 billion, a 6% increase year-over-year. This success is built on titles that have staying power, like Grand Theft Auto V, which hit 215 million copies sold lifetime as of May 2025. Honestly, that kind of tail is what funds the next big thing.

Here's a quick look at how some of these core titles contributed to the overall business in FY2025:

Operating and maintaining high-engagement live services (e.g., Grand Theft Auto Online)

Operating and maintaining high-engagement live services is where Take-Two Interactive Software, Inc. captures the lion's share of its ongoing revenue. This is the Recurrent Consumer Spending (RCS) engine. For the full Fiscal Year 2025, RCS accounted for a staggering 79% of their GAAP net revenue of $5.63 billion. That's the real story of their current model.

The activity here involves constant content updates, virtual currency sales, and managing premium memberships like GTA+. In Q2 of Fiscal 2025, Net Bookings from RCS grew 6%, showing this segment is still expanding even before the launch of the next major title. The largest contributors to this stream included Grand Theft Auto Online, Red Dead Redemption 2 and Red Dead Online, and the NBA 2K series' in-game modes.

Continuous development of mobile games and hyper-casual portfolio

You can't ignore the mobile side, especially after the Zynga acquisition. This key activity focuses on developing and operating a diverse mobile portfolio, spanning both hyper-casual and deeper engagement titles. The mobile segment, which includes the hyper-casual portfolio, was explicitly called out as a top contributor to Net Bookings in FY2025.

The success of these mobile operations is evident in the lifetime performance of some of their key mobile IPs. For example, Toon Blast is celebrating its 7th anniversary and has generated over $2.5 billion in lifetime gross bookings. Other significant mobile contributors in FY2025 included Empires & Puzzles, Match Factory!, and Words With Friends.

Strategic Intellectual Property (IP) acquisition and portfolio management

This is about making tough choices on what to keep and what to shed to focus resources. A major strategic move in the second quarter of Fiscal 2025 was the sale of the Private Division label, which focused on AA and independent titles. This action shows a clear prioritization of their highest-return, largest-scale IP.

The focus remains on maximizing the value of the core catalog-Rockstar Games, 2K, and Zynga's top performers. Managing this portfolio means deciding where to allocate development resources for the next five years, which directly ties into their massive R&D budget.

Investing $1.005 billion in Research and Development (R&D) for FY2025

The commitment to future AAA development is quantified by the R&D spend. For the fiscal year 2025, Take-Two Interactive Software, Inc.'s investment in Research and Development was $1.005 billion. That's a 6.01% increase from the prior year, which tells you they are defintely funding the pipeline. This massive investment is what allows their labels to work on groundbreaking titles and prepare for the next console generation.

You can see the quarterly allocation supporting this annual figure. For the quarter ending September 30, 2025, the Research and Development Expense was $261.40 million. This consistent, high-level spending is the operational cost of maintaining a position as a top-tier publisher.

• R&D Expense for Fiscal Year 2025: $1.005B
• Year-over-year R&D increase (2024 to 2025): 6.01%
• R&D Expense for Q2 FY2025 (ending September 30, 2025): $261.40 million

Finance: draft 13-week cash view by Friday.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Key Resources

Owned, globally recognized IP: Grand Theft Auto, NBA 2K, Red Dead Redemption

The portfolio includes the continued success of Grand Theft Auto Online and Grand Theft Auto V, which has sold-in more than 205 million units to-date. Red Dead Redemption 2 has sold-in more than 67 million units to-date. NBA 2K25 has sold-in nearly 4.5 million units to-date. Other key contributors to Net Bookings include Toon Blast, Match Factory!, Empires & Puzzles, Words With Friends, and Toy Blast. The company also released Borderlands 4, Mafia: The Old Country, and Sid Meier's Civilization VII in the relevant period.

Premier publishing labels: Rockstar Games, 2K, and mobile-focused Zynga

Take-Two Interactive Software develops, operates, and publishes products principally through Rockstar Games, 2K, and Zynga.

Large pool of creative talent: 12,928 employees, with 78% in product development

Take-Two Interactive Software had 12,928 employees as of March 31, 2025. This represented an increase of 557 or 4.50% compared to the previous year.

The scale of the workforce relative to financial output can be seen in the per-employee metrics:

The company's total employee count over the last few years shows significant scaling:

• Fiscal Year 2025: 12,928
• Fiscal Year 2024: 12,371
• Fiscal Year 2023: 11,580
• Fiscal Year 2022: 7,799

Proprietary game engines and live service technology infrastructure

The strategy involves leveraging opportunities on PC, mobile, and current generation systems like PlayStation 5 and Xbox Series X|S. The company focuses on its live services portfolio, with recurrent consumer spending accounting for 79% of total Net Bookings in Q3 FY2025. Recurrent consumer spending grew 9% in Q3 FY2025.

Cash and equivalents for strategic acquisitions and development funding

The balance sheet reflects significant liquidity to support operations and strategy. Cash, cash equivalents, and restricted cash and cash equivalents at the end of Q3 FY2025 (December 31, 2024) was $1,308.9 million. A more recent quarterly figure for June 2025 shows Cash & Equivalents at $2.0Bn. The company reiterated its full-year Fiscal 2025 Net Bookings guidance range of $5.55 billion to $5.65 billion.

Key financial highlights from Q3 FY2025 (ended December 31, 2024) include:

• Net Bookings: $1.37 billion
• GAAP Net Revenue: $1.36 billion
• GAAP Net Loss: $125.2 million
• Free Cash Flow: $96.5 million

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Value Propositions

You're looking at the core value Take-Two Interactive Software, Inc. delivers across its major labels right now, late in calendar 2025. It's about delivering massive, high-quality entertainment across different player tastes.

High-fidelity, immersive open-world experiences (Rockstar Games)

This value proposition centers on delivering industry-defining, massive-scale worlds. While the next major title is slated for November 19, 2026, the current value is sustained by its live service component. In the second quarter of fiscal year 2026, the Grand Theft Auto Online and Red Dead Redemption 2 and Red Dead Online franchises remained among the largest contributors to GAAP net revenue and Net Bookings. Rockstar Games' expected contribution to total Net Bookings for fiscal year 2026 was projected to be approximately 16%.

Authentic, annual sports simulation and entertainment (2K Sports)

The 2K label provides annual, high-fidelity sports simulations, with NBA 2K26 and NBA 2K25 being major drivers of recent financial performance. For instance, in the fourth quarter of fiscal year 2025, the recurrent consumer spending for the NBA 2K franchise grew by 42%. For fiscal year 2026, the 2K label was expected to contribute roughly 39% of total Net Bookings. The success of these titles is heavily reliant on continuous engagement, as shown by the 20% growth in Net Bookings from recurrent consumer spending across the company in Q2 FY2026.

Accessible, engaging casual and hyper-casual mobile games (Zynga)

Zynga delivers accessible entertainment, which is a significant portion of the overall business. In the second quarter of fiscal year 2026, mobile revenue reached $821.6 million, which accounted for 46.3% of the total reported net revenue of $1.77 billion. Key mobile titles like Toon Blast, Match Factory!, and Color Block Jam were listed as top contributors to Net Bookings in that quarter. Management projected Zynga to account for approximately 45% of the total Net Bookings for fiscal year 2026.

Long-term value through continuous content updates and live services

This is a core financial driver, not just a feature. In the second quarter of fiscal year 2026, recurrent consumer spending-which includes in-game purchases and add-on content-contributed 73% of total Net Bookings, growing 20% year-over-year. Overall, recurrent consumer spending accounted for 72% of total GAAP net revenue for the same period. The company raised its fiscal year 2026 Net Bookings outlook to a range of $6.40 to $6.50 billion, reflecting confidence in this ongoing revenue stream.

Diverse portfolio across console, PC, and mobile for all player types

Take-Two Interactive Software, Inc. serves a broad market through its platform distribution. In Q2 FY2026, console revenue was reported at $720 million, while mobile revenue was $821.6 million. Across the entire business, digital revenue was a massive 95.5% of total revenue in that quarter. The portfolio includes major releases like Borderlands 4 and Mafia: The Old Country alongside the annual sports titles and mobile hits.

Here's a quick look at the platform and spending mix from Q2 FY2026:

The company's fiscal year 2025 Net Bookings finished at the high end of guidance, reaching $5.65 billion.

You'll want Finance to track the actual Q3 2026 breakdown against the 45% (Zynga) / 39% (2K) / 16% (Rockstar) expectation.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Customer Relationships

You're looking at how Take-Two Interactive Software, Inc. keeps players engaged and spending money after the initial purchase. It's all about the long tail of revenue from live services and franchise loyalty.

Automated in-game live service updates and content drops

The relationship here is sustained through continuous content delivery, which keeps the installed base active and spending on recurring items. Recurrent Consumer Spending (RCS) is the key metric here, showing how much players spend on ongoing engagement like virtual currency and add-ons.

For the second quarter of fiscal year 2025 (ending September 30, 2024), Recurrent Consumer Spending accounted for 81% of total Net Bookings, which reached $1.47 billion for the quarter. This spending grew 8% year-over-year in that quarter. For the full fiscal year 2025, Net Bookings guidance was reiterated in the range of $5.55 billion to $5.65 billion. The largest contributors to Net Bookings, which rely on these drops, were the Grand Theft Auto series, NBA 2K25, Toon Blast, and Red Dead Redemption 2 and Red Dead Online.

The commitment to this model is clear from the Q1 Fiscal Year 2026 results (the latest available data point showing trend acceleration), where Recurrent Consumer Spending grew 17% year-over-year and accounted for 83% of total net bookings of $1.42 billion.

Direct-to-consumer (DTC) engagement to enhance player loyalty

Take-Two Interactive Software, Inc. is actively working on expanding its offerings within its direct-to-consumer business to deepen these relationships. This channel is crucial for owning the customer relationship outside of third-party storefronts.

The success of specific subscription-like offerings demonstrates this focus:

• GTA Plus membership saw a 35% year-over-year increase in Q2 FY2025.
• The mobile segment, which often relies on direct app store relationships, saw titles like Toon Blast deliver net bookings increases of more than 50% year-over-year in Q2 FY2025.

Community management and social media interaction for feedback

Feedback loops are integrated through community engagement, which directly influences the content drops mentioned above. While specific community management spend or engagement metrics aren't detailed, the performance of titles heavily reliant on community feedback is evident in their financial contribution.

The NBA 2K franchise, which requires constant balancing and content updates based on player sentiment, delivered significant results:

This suggests that community interaction, whether direct or inferred from game performance, is translating into higher spending per user. The Grand Theft Auto Online community also remains a major revenue driver, being a top contributor to Net Bookings in Q2 FY2025.

Personalized in-game offers and virtual currency promotions

Virtual currency promotions and personalized offers are embedded within the Recurrent Consumer Spending category. The growth in RCS is a direct indicator of the effectiveness of these monetization tactics.

Key data points reflecting the success of these promotions:

• Recurrent Consumer Spending grew 8% in Q2 FY2025.
• Recurrent consumer spending accounted for 80% of total GAAP net revenue in Q2 FY2025.
• In Q1 FY2026, RCS growth accelerated to 17% year-over-year.

The NBA 2K25 title specifically delivered 40% growth in recurrent consumer spending versus NBA 2K24.

High-touch support for premium sports and core franchise players

High-touch support is implicitly directed toward players of premium, high-value franchises like NBA 2K and Grand Theft Auto, where player retention is paramount due to the high lifetime value of these customers.

The sheer scale of these franchises necessitates dedicated relationship management:

• Grand Theft Auto V sold-in more than 205 million units to-date as of Q2 FY2025.
• Red Dead Redemption 2 sold-in more than 67 million units to-date as of Q2 FY2025.
• NBA 2K25 sold-in nearly 4.5 million units on new-gen consoles by Q2 FY2025.

The company's overall Net Bookings guidance for FY2025 was $5.55 billion to $5.65 billion, showing the financial importance of maintaining these core player bases.

Finance: draft 13-week cash view by Friday.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Channels

You're looking at how Take-Two Interactive Software, Inc. gets its games and merchandise into the hands of players as of late 2025. The distribution strategy is heavily skewed toward digital delivery, which is the clear engine for their current revenue stream.

The reliance on digital storefronts is profound. For the second quarter of fiscal year 2026, GAAP net revenue hit $1.77 billion, with the vast majority flowing through these digital pipes. The model assumes that digital storefronts-the PlayStation Store, the Xbox Store, and Steam-are the primary point of sale, with the business operating on the premise that 96.7% of net revenue originates from these digital channels.

For the mobile segment, which is a major contributor, the channels are the established mobile app ecosystems. Zynga titles, which form a significant part of the business, are distributed exclusively through the iOS App Store and Google Play. This reliance means Take-Two Interactive is subject to the platform policies and revenue splits of Apple and Google for that portion of its business.

Physical retail distribution, while secondary, still plays a role for new console and PC game launches. This channel handles the physical 'sold-in' component of Net Bookings, which is defined as products sold digitally or sold-in physically during the period. Although digital dominates, physical retail remains a necessary touchpoint for certain collector's editions or for consumers who prefer boxed copies.

Direct-to-consumer (D2C) websites are used for brand building and supplementary revenue. These sites, like the official portals for Rockstar Games and 2K, serve as the central hub for game information, community engagement, and the sale of merchandise, which is included in the Net Bookings calculation. This allows Take-Two Interactive to capture 100% of the margin on branded goods sold directly.

The company maintains a significant global footprint, which is crucial given the worldwide appeal of franchises like Grand Theft Auto and NBA 2K. Based on recent financial reporting periods, the global distribution network results in approximately 39.5% of net revenue being generated from international sales, with the United States accounting for the remaining majority.

Here's a snapshot of the latest reported financial context surrounding these channels from the Q2 FY2026 results:

The strength of the digital channel is further underscored by the performance of Recurrent Consumer Spending (RCS), which grew 20% year-over-year in Q2 FY2026 Net Bookings and accounted for 73% of the total. The FY2026 Net Bookings outlook is set between $6.4 billion and $6.5 billion, showing confidence in these established distribution paths leading up to the Grand Theft Auto VI launch in November 2026.

Key distribution focus areas include:

• Securing favorable placement on major console digital storefronts.
• Optimizing in-game monetization for mobile titles via app stores.
• Managing inventory and shelf space for physical releases.
• Driving traffic to D2C sites for high-margin merchandise.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Customer Segments

You're looking at the core groups Take-Two Interactive Software, Inc. (TTWO) serves as of late 2025, based on their recent performance data.

Core Console and PC Gamers seeking high-quality, narrative-driven AAA titles represent a segment driven by major franchise releases across console and PC platforms. Key revenue contributors in the period leading up to late 2025 included titles such as Sid Meier\'s Civilization VII, which launched in February 2025, and Mafia: The Old Country, planned for Summer 2025. For the second quarter of fiscal year 2026 (ending September 30, 2025), the segment was bolstered by the launch of Borderlands 4 and NBA 2K26.

Sports Simulation Enthusiasts who purchase annual franchise iterations (e.g., NBA 2K) are a consistent base. The NBA 2K franchise was a top contributor to GAAP net revenue in both the full Fiscal Year 2025 and the second quarter of Fiscal Year 2026. Specifically, NBA 2K25 and NBA 2K24 were among the largest contributors to GAAP net revenue for the full Fiscal Year 2025.

Mobile Casual Gamers who prefer accessible, free-to-play puzzle and hyper-casual games form a substantial part of the user base, largely driven by the Zynga label. In Fiscal Year 2024, the Mobile segment generated $2.75 B in revenue, representing 51.37% of total revenue. For the second quarter of Fiscal Year 2026, key mobile titles driving revenue included Toon Blast, Match Factory!, Color Block Jam, Empires & Puzzles, and Words With Friends.

High-Value Recurrent Spenders who drive 79% of GAAP net revenue are critical to the financial structure. For the full Fiscal Year 2025, recurrent consumer spending accounted for 79% of total GAAP net revenue. Looking at the most recent reported quarter, the second quarter of Fiscal Year 2026, recurrent consumer spending increased 18% year-over-year and accounted for 72% of total GAAP net revenue for that period.

Global Audience, with a significant focus on the US and expanding into Asia defines the geographic reach. Based on Fiscal Year 2025 results, the geographic split showed a strong concentration in the United States.

Here's a quick look at the financial scale of these segments based on the latest available full-year and quarterly data:

The customer base is further segmented by the intellectual property they engage with, which shows the breadth of the audience:

• Sports/Simulation Fans: NBA 2K25, NBA 2K26, WWE 2K25.
• Core AAA/Narrative Players: Grand Theft Auto Online, Grand Theft Auto V, Red Dead Redemption 2 and Red Dead Online, Borderlands 4, Mafia: The Old Country.
• Mobile/Casual Players: Toon Blast, Match Factory!, Empires & Puzzles, Words With Friends, Color Block Jam.

For the second quarter of Fiscal Year 2026, GAAP net revenue reached $1.77 billion, up from $1.35 billion in the comparable prior year period.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Cost Structure

You're looking at the major outlays for Take-Two Interactive Software, Inc. as of late 2025, and honestly, the cost structure is dominated by the upfront investment in content creation and the massive spend required to launch tentpole titles.

The fixed cost component, primarily driven by Research & Development (R&D) and game development, is substantial. For the fiscal year ending March 31, 2025, Take-Two Interactive Software invested $1.005 billion in R&D. This reflects the long lead times and high production values associated with AAA game development, which is a significant, relatively fixed commitment regardless of immediate sales performance. This R&D spend is the engine for future revenue streams, including the highly anticipated Grand Theft Auto VI slated for Fiscal 2027.

Marketing and advertising expenses are another huge variable cost, spiking significantly around major releases. For instance, in the first quarter of Fiscal 2025, direct marketing was cited as accounting for nearly 90% of the operating expense growth for that specific quarter, driven by launches like Match Factory!. This shows how promotional spend is heavily weighted toward specific launch windows to maximize initial sales and adoption.

Cost of Goods Sold (COGS) covers the direct costs associated with delivering the product, whether it's digital delivery or physical media manufacturing and distribution. While specific full-year COGS for FY2025 isn't explicitly stated as a final GAAP number in the same context as the impairment, an earlier projection for the full Fiscal 2025 year placed the Cost of Revenue in the range of $2.4 billion to $2.42 billion. This covers the costs tied directly to the $5.63 billion in GAAP net revenue reported for the full fiscal year 2025.

Looking at the overall spending, the total operating expenses for Take-Two Interactive Software for the fiscal year were projected to range from $3.77 billion to $3.79 billion. This figure encompasses R&D, marketing, personnel, and general overhead. It's important to note that this figure is often reported on a management or Non-GAAP basis, which can differ from GAAP operating expenses.

Finally, the cost structure was dramatically impacted by non-cash charges in FY2025. The company recorded significant impairment charges, notably a goodwill impairment charge of $3.55 billion for the fiscal year ended March 31, 2025. There was also an additional impairment charge of $176.3 million related to acquisition-related intangible assets in the same period. These charges, while non-cash, heavily influenced the GAAP net loss reported for the year. It's a stark reminder of the risk inherent in large acquisitions and the valuation adjustments required in the volatile tech sector.

Here's a quick look at some of the key cost elements for the fiscal year:

The cost structure is clearly front-loaded with development and marketing commitments. You see this play out in the expense breakdown:

• High Fixed Development Costs: The $1.005 billion R&D spend represents a massive sunk cost before a title even ships.
• Variable Launch Costs: Marketing spend can surge, with direct marketing driving nearly 90% of Q1 FY2025 operating expense growth.
• Significant Write-Downs: The $3.55 billion goodwill impairment shows the risk in valuing past acquisitions against current performance expectations.
• Full-Year Overhead: The total operating expense base settled in the $3.77 billion to $3.79 billion range.

Finance: draft 13-week cash view by Friday.

Take-Two Interactive Software, Inc. (TTWO) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Take-Two Interactive Software, Inc. as of late 2025. It's clear the business is heavily weighted toward keeping players engaged long after the initial purchase. Honestly, the numbers tell the whole story here.

Recurrent Consumer Spending (RCS), which covers things like virtual currency, add-on content, and in-game purchases, is the dominant driver. For the Fiscal Year 2025, this stream accounted for 79% of GAAP net revenue. That's a massive chunk of the business flowing from ongoing player engagement.

The total financial scale for the period is significant. Total Net Bookings for Fiscal Year 2025 reached $5.65 billion. This metric, which is broader than GAAP net revenue, shows the total value of sales made during the period.

Here is a breakdown of the key revenue components based on the Fiscal Year 2025 results:

The mobile segment, powered by the Zynga portfolio, is clearly central to the top line. That segment alone brought in 52.2% of total net revenue for the fiscal year. This shows you where a lot of the day-to-day transaction volume is happening.

The remaining revenue, which covers Full-game sales of new and catalog titles across all platforms, plus other items like licensing, makes up the difference. Based on the GAAP revenue split, this non-RCS portion equates to 21% of GAAP net revenue. While we don't have a specific standalone number for Licensing fees and royalties from IP usage, the definition of Net Bookings confirms it is included in the total figure, alongside physical sales and other non-RCS digital transactions.

You can see the heavy reliance on recurring revenue when you look at the Net Bookings figure, where RCS accounted for 80% of the total. That's the key metric for valuation right now.

• Recurrent Consumer Spending (RCS) growth was 5% year-over-year for GAAP net revenue.
• Total Net Bookings grew 6% year-over-year to reach $5.65 billion.
• The largest contributors to Net Bookings included NBA 2K25, Grand Theft Auto Online, and Toon Blast.