Daktronics, Inc. (Dakt): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da tecnologia visual, a Daktronics, Inc. (DAKT) surge como uma força pioneira, transformando como as indústrias se comunicam e envolvem o público por meio de soluções de LED de ponta. Desde os estádios esportivos eletrizantes até a revolução dos sistemas de informação de transporte, esta empresa inovadora se posicionou estrategicamente como líder global em tecnologias de exibição digital. Ao misturar perfeitamente engenharia avançada, soluções personalizáveis ​​e suporte abrangente, a Daktronics criou um modelo de negócios robusto que se estende muito além da simples fabricação de tela, criando experiências visuais imersivas em diversos setores.

Daktronics, Inc. (DAKT) - Modelo de negócios: Parcerias -chave

Fabricantes de exibição LED e fornecedores de tecnologia

A Daktronics colabora com vários fornecedores de tecnologia para aprimorar seus recursos de fabricação de exibição:

Categoria de fornecedores	Número de parcerias	Valor anual de compras
Fabricantes de componentes LED	12	US $ 37,6 milhões
Sistemas de controle eletrônico	8	US $ 22,4 milhões
Provedores de semicondutores	6	US $ 15,2 milhões

Locais e estádios esportivos

Métricas principais de parceria para instalações de exibição de esportes:

• Instalações do estádio da NFL: 28
• Displays da NBA Arena: 24
• MLB Stadium Scoreboards: 30
• Locais de esportes universitários: 156

Instituições Educacionais e Escolas

Tipo de instituição	Total de instalações	Receita anual do segmento
Escolas K-12	1,247	US $ 18,3 milhões
Universidades	412	US $ 26,7 milhões

Autoridades de transporte

Cobertura de parceria:

• Placos de mensagens da rodovia: 37 Departamentos de Transporte Estaduais
• Displays de informações do aeroporto: 62 principais aeroportos
• Sistema de trânsito Displays: 18 autoridades metropolitanas de trânsito

Fabricantes de equipamentos agrícolas

Tipo de parceria	Número de colaborações	Receita colaborativa anual
Exibir integração	14	US $ 12,9 milhões
Sistemas de monitoramento de equipamentos	9	US $ 8,6 milhões

Daktronics, Inc. (dakt) - Modelo de negócios: atividades -chave

Projetar e fabricar as tecnologias de exibição LED

Em 2024, a Daktronics investiu US $ 8,4 milhões em propriedades, plantas e equipamentos para fabricação de exibição de LED. A capacidade de produção anual atinge aproximadamente 500.000 pés quadrados de painéis de exibição de LED.

Capacidade de fabricação	Volume anual	Investimento de produção
Painéis de tela LED	500.000 pés quadrados	US $ 8,4 milhões

Soluções de sinalização digital personalizadas

A Daktronics gera aproximadamente US $ 185,2 milhões anualmente a partir de soluções de sinalização digital personalizadas em vários segmentos de mercado.

• Locais de esportes sinalização digital
• Transporte Displays digitais
• Sinalização digital de varejo
• Exibições de comunicação corporativa

Produção de placar eletrônico

O segmento de placar eletrônico gera US $ 92,6 milhões em receita anual. Instalações de produção localizadas em Brookings, Dakota do Sul.

Tipo de placar	Produção anual	Receita
Placars esportivos	1.200 unidades	US $ 92,6 milhões

Desenvolvimento de software para gerenciamento de exibição

O investimento em P&D em desenvolvimento de software atingiu US $ 12,3 milhões no ano fiscal de 2023. A equipe de desenvolvimento de software consiste em 87 engenheiros dedicados.

Pesquisa e desenvolvimento de tecnologias de exibição

As despesas totais de P&D em 2023 foram de US $ 18,7 milhões, representando 4,2% da receita total da empresa.

Área de foco em P&D	Investimento	Porcentagem de receita
Tecnologias de exibição	US $ 18,7 milhões	4.2%

Daktronics, Inc. (dakt) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançadas

A Daktronics opera várias instalações de fabricação, totalizando aproximadamente 380.000 pés quadrados de espaço de produção. Os locais primários de fabricação incluem:

Localização	Tamanho da instalação	Foco de produção primária
Brookings, Dakota do Sul	290.000 pés quadrados	Displays de LED, placares eletrônicos
Sioux Falls, Dakota do Sul	90.000 pés quadrados	Sistemas de controle, componentes eletrônicos

Tecnologias proprietárias de LED e exibição eletrônica

Daktronics mantém um portfólio de tecnologia robusto com:

• Mais de 250 patentes ativas
• Investimento anual de P&D de US $ 14,3 milhões (2023 ano fiscal)
• Tecnologias de exibição especializadas para esportes, transporte e mercados comerciais

Talento de engenharia e design

Composição da força de trabalho a partir de 2023:

Categoria de funcionários	Número de funcionários
Total de funcionários	1,127
Equipe de engenharia	312
Profissionais de design	87

Portfólio de propriedade intelectual

Detalhes da patente:

• Total de patentes ativas: 253
• Categorias de patentes:
  • Tecnologia de exibição: 112 patentes
  • Sistemas de controle: 86 patentes
  • Processamento de sinal: 55 patentes

Forte reputação da marca

Métricas de presença de mercado:

Segmento de mercado	Estimativa de participação de mercado
Exibições esportivas	42%
Displays de transporte	35%
Displays comerciais	27%

Daktronics, Inc. (Dakt) - Modelo de Negócios: Proposições de Valor

Soluções visuais inovadoras e de alta qualidade

A Daktronics gerou US $ 561,7 milhões em receita total para o ano fiscal de 2023. A empresa oferece soluções de exibição com as seguintes especificações:

Tipo de exibição	Intervalo de resolução	Pitch de pixel
Paredes de vídeo LED	1920x1080 a 4K	1,2 mm - 16mm
Grandes displays de locais	HD para Ultra HD	6mm - 25mm

Sinalização digital personalizável para várias indústrias

Daktronics serve diversos segmentos de mercado:

• Esportes e entretenimento: 75% dos principais estádios da NFL usam displays Daktronics
• Transporte: mais de 500 aeroportos e sistemas de trânsito em todo o mundo
• Varejo: mais de 3.000 instalações de sinalização digital
• Educação: mais de 1.200 sistemas de exibição do campus

Tecnologias de exibição com eficiência energética e duráveis

Métricas de eficiência energética:

Recurso de tecnologia	Desempenho
Consumo de energia	Até 40% menor que as telas tradicionais
Vida útil	Mais de 100.000 horas operacionais

Experiências aprimoradas de engajamento de fãs e público

As tecnologias de engajamento incluem:

• Rastreamento de estatísticas em tempo real
• Plataformas de conteúdo interativas
• Integração de mídia social

Integração abrangente e suporte técnico

Métricas de suporte técnico:

Métrica de suporte	Desempenho
Centros de Suporte Global	7 locais internacionais
Tempo médio de resposta	Menos de 4 horas
Cobertura de garantia	3-5 anos padrão

Daktronics, Inc. (Dakt) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento da equipe de vendas direta

A Daktronics mantém uma equipe de vendas direta dedicada de 87 profissionais de vendas a partir de 2023, com foco nos principais segmentos de mercado, incluindo esportes, transporte e mercados comerciais.

Segmento da equipe de vendas	Número de representantes
Mercado esportivo	34
Mercado de transporte	26
Mercado comercial	27

Suporte técnico e consulta

A empresa fornece suporte técnico abrangente por meio de:

• 24/7 de suporte técnico Linha direta
• Equipe de suporte dedicada de 62 especialistas técnicos
• Tempo médio de resposta de 2,3 horas para problemas críticos do sistema

Contratos de serviço e manutenção de longo prazo

Daktronics gera US $ 47,3 milhões Anualmente, desde contratos de serviço e manutenção em vários segmentos de mercado.

Tipo de contrato	Receita anual
Manutenção do local esportivo	US $ 18,6 milhões
Manutenção do sistema de transporte	US $ 15,7 milhões
Manutenção de exibição comercial	US $ 13 milhões

Plataformas de suporte ao cliente online

Os canais de suporte digital incluem:

• Portal de clientes baseado na Web com 12.500 usuários registrados
• Base de conhecimento de autoatendimento com 3.200 documentos técnicos
• Sistema de envio de ingressos on -line com taxa de resolução de 94%

Assistência de treinamento e implementação

Daktronics oferece programas de treinamento especializados com US $ 3,2 milhões Investido anualmente em educação e suporte de implementação de clientes.

Programa de Treinamento	Participantes anuais
Treinamento técnico no local	425 clientes
Módulos de treinamento on -line	1.850 participantes
Workshops de implementação personalizados	276 clientes

Daktronics, Inc. (Dakt) - Modelo de Negócios: Canais

Força de vendas direta

Em 2024, a Daktronics mantém uma equipe de vendas direta dedicada de aproximadamente 87 profissionais de vendas em vários segmentos de mercado.

Segmento de canal de vendas	Número de representantes de vendas
Locais esportivos	32
Transporte	22
Transmissão/publicidade	18
Displays especiais	15

Plataforma online de comércio eletrônico

Daktronics opera uma plataforma de vendas digital com US $ 4,2 milhões em volume de transações online para 2024.

Feiras e exposições da indústria

A empresa participa de 17 grandes feiras de comércio do setor anualmente, com um alcance estimado de 42.000 clientes em potencial.

Categoria de feiras	Participação anual
Conferências de Tecnologia Esportiva	5
Exposições de sinalização digital	6
Eventos de tecnologia de transporte	4
A tecnologia de transmissão mostra	2

Representantes do fabricante

Daktronics funciona com 43 empresas de representação de fabricantes independentes cobrindo diversas regiões geográficas.

• Representantes norte -americanos: 22
• Representantes europeus: 12
• Representantes da Ásia-Pacífico: 9

Marketing digital e site corporativo

O site corporativo gera aproximadamente 127.000 visitantes mensais únicos com um orçamento de marketing digital de US $ 1,3 milhão para 2024.

Canal de marketing digital	Métricas mensais de engajamento
Tráfego do site	127.000 visitantes únicos
Seguidores do LinkedIn	42,500
Seguidores do Twitter	18,700
Gasto de anúncios digitais	US $ 1,3 milhão anualmente

Daktronics, Inc. (DAKT) - Modelo de negócios: segmentos de clientes

Franquias e estádios esportivos

A Daktronics serve os principais locais esportivos com soluções de exibição em várias ligas e níveis:

Liga/segmento	Número de locais	Penetração estimada de mercado
Estádios da NFL	32	87%
Arenas da NBA	30	93%
MLB BULLPARKS	30	90%
Estádios da Divisão I da NCAA	130	75%

Instituições educacionais

Daktronics fornece soluções de exibição para ambientes acadêmicos:

• K-12 Escolas com placares digitais: 12.500
• Campi de faculdade/universidade com sistemas de exibição: 1.800
• Penetração do mercado educacional total: 65%

Autoridades de transporte

Sinalização digital e soluções de exibição de informações para setores de transporte:

Segmento de transporte	Instalações
Aeroportos	287 principais aeroportos
Sistemas de rodovia/trânsito	42 Departamentos de Transporte Estadual
Estações de trem	156 estações principais

Organizações governamentais

O governo federal e estadual exibe implantações:

• Instalações federais com sistemas de exibição: 378
• Instalações do governo do estado: 1.245
• Projetos do governo municipal: 2.300

Negócios comerciais e de varejo

Soluções de sinalização e exibição digitais em setores comerciais:

Segmento de varejo	Instalações estimadas
Shopping centers	1,100
Cadeias de varejo	387
Campi corporativo	642

Daktronics, Inc. (dakt) - Modelo de negócios: estrutura de custos

Despesas de fabricação e produção

Para o ano fiscal de 2023, a Daktronics registrou custos totais de fabricação de US $ 315,2 milhões. A quebra das despesas de produção inclui:

Categoria de custo	Valor ($)
Custos de matéria -prima	187,600,000
Trabalho direto	62,300,000
Manufatura de sobrecarga	65,300,000

Investimentos de pesquisa e desenvolvimento

Daktronics alocados US $ 29,4 milhões Pesquisa e desenvolvimento no ano fiscal de 2023, representando 6,2% da receita total.

• Pessoal de P&D: 185 funcionários
• Pedidos de patente arquivados: 12
• Iniciativas de desenvolvimento de novos produtos: 7

Custos operacionais de vendas e marketing

Despesas de vendas e marketing para o ano fiscal de 2023 totalizou US $ 45,7 milhões.

Categoria de despesa de marketing	Valor ($)
Compensação do pessoal de vendas	22,100,000
Publicidade e materiais promocionais	8,600,000
Feira de feiras e despesas de eventos	5,900,000
Canais de marketing digital	9,100,000

Manutenção de infraestrutura de tecnologia

Custos de manutenção de infraestrutura tecnológica para o ano fiscal de 2023 foram US $ 18,6 milhões.

• Infraestrutura de TI Investimentos: US $ 7,2 milhões
• Sistemas de segurança cibernética: US $ 3,4 milhões
• Licenças de computação em nuvem e software: US $ 5,9 milhões
• Sistemas de rede e comunicação: US $ 2,1 milhões

Compensação e treinamento de funcionários

As despesas totais de remuneração e treinamento dos funcionários para o ano fiscal de 2023 totalizaram US $ 142,5 milhões.

Categoria de compensação	Valor ($)
Salários da base	112,600,000
Bônus de desempenho	15,300,000
Programas de treinamento de funcionários	4,700,000
Benefícios e seguro	9,900,000

Daktronics, Inc. (DAKT) - Modelo de negócios: fluxos de receita

Vendas de equipamentos de exibição digital

Para o ano fiscal de 2023, a Daktronics registrou receita total de US $ 581,4 milhões. As vendas de equipamentos de exibição digital representaram uma parcela significativa desta receita.

Categoria de produto	Receita (2023)	Porcentagem da receita total
Segmento de esportes	US $ 220,5 milhões	37.9%
Segmento comercial	US $ 181,2 milhões	31.2%
Segmento de transporte	US $ 89,7 milhões	15.4%
Segmento de eventos ao vivo	US $ 90,0 milhões	15.5%

Serviços de instalação

Os serviços de instalação contribuíram com aproximadamente US $ 45,3 milhões para a receita total no ano fiscal de 2023.

Contratos de manutenção em andamento

Os contratos de manutenção geraram aproximadamente US $ 36,8 milhões em receita recorrente para o ano fiscal de 2023.

Licenciamento e suporte de software

• Receita de licenciamento de software: US $ 22,5 milhões
• Serviços de suporte técnico: US $ 17,6 milhões

Peças e componentes de reposição

As vendas de peças e componentes de reposição representaram aproximadamente US $ 25,4 milhões em receita para o ano fiscal de 2023.

Fluxo de receita	Valor (2023)
Vendas de equipamentos de exibição digital	US $ 581,4 milhões
Serviços de instalação	US $ 45,3 milhões
Contratos de manutenção	US $ 36,8 milhões
Licenciamento de software	US $ 22,5 milhões
Suporte técnico	US $ 17,6 milhões
Peças de reposição	US $ 25,4 milhões

Daktronics, Inc. (DAKT) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Daktronics, Inc., especially as they push through their business transformation. It really boils down to quality, customization, and long-term reliability, which you can see reflected in their order book.

Best-in-class dynamic video displays and integrated control systems.

Daktronics, Inc. positions itself as the leading U.S.-based designer and manufacturer of these systems for customers globally. The market demand for their offering is clearly visible in their order intake, even with revenue fluctuations. For instance, in the first quarter of fiscal 2026, which ended August 2, 2025, product and service orders hit $238.5 million, a significant jump of 35.4% year-over-year from the first quarter of fiscal 2025. This robust demand translated into a product order backlog of $360.3 million as of August 2, 2025. This backlog is up from $341.6 million at the end of the prior fiscal year 2025.

U.S.-based design and manufacturing for quality and reliability.

The company emphasizes its roots as a U.S.-based designer and manufacturer. This domestic presence is a key part of their value proposition, particularly when dealing with supply chain uncertainty and tariffs. Management noted that one measure to mitigate tariff impacts includes potentially reshoring production to the U.S. This focus on domestic quality underpins their reliability promise, which is critical for high-stakes installations.

Tiered product strategy aligning pricing with value delivered.

Daktronics, Inc. advanced a tiered product offering strategy as part of its business transformation, making sure pricing matches what the customer actually gets in terms of features and performance. This focus on value-based selling and product mix is showing up in the gross margin. For the first quarter of fiscal 2026, the gross profit as a percentage of net sales rose to 29.7%, a clear improvement from the 26.4% seen in the first quarter of fiscal 2025. This margin expansion reflects the success of value-based pricing and better alignment of manufacturing capacity to demand.

Comprehensive service and support for long-term system operation.

The value proposition extends well beyond the initial sale, covering the entire lifecycle of the display system. You see this commitment in the combined order metrics. For the first quarter of fiscal 2026, total product and service orders were $238.5 million. Furthermore, the company has been working on upgrades to service and systems maintenance solutions, aiming to enhance customer interaction and support quality.

Custom, large-scale video solutions for major venues.

For the biggest projects, the value is in the custom engineering and scale. You have to look at the wins to see this in action. For example, during the third quarter of fiscal 2025, which ended January 25, 2025, the company secured a major NFL stadium order, demonstrating their capability to handle large, complex, and high-profile installations.

Here's a quick look at how the financials from the end of the last fiscal year and the start of the current one frame this value delivery:

Metric	Fiscal Year 2025 (Ended Apr 26, 2025)	Fiscal Q1 2026 (Ended Aug 2, 2025)
Net Sales	$756.5 million	$219.0 million
Operating Income	$33.1 million	$23.3 million
Gross Profit Margin	25.8%	29.7%
Product Order Backlog	$341.6 million	$360.3 million

The company is actively working toward its three-year financial objectives, which include achieving 7-10% sales growth and a 10-12% operating margin. Finance: review the Q1 FY2026 order-to-revenue conversion rate by next Tuesday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Customer Relationships

Daktronics, Inc. (DAKT) structures its customer engagement across direct engagement for complex needs and partner enablement for broader market reach.

Dedicated direct sales team for large, complex projects.

The focus on large, complex projects is supported by the overall financial scale of the business, with Fiscal Year 2025 sales reaching $756.5 million. The operational performance, which directly impacts customer confidence, resulted in a full-year operating profit of $33 million for Fiscal Year 2025.

Channel partner management for standard product sales.

Daktronics, Inc. (DAKT) actively manages its channel relationships, evidenced by the annual Sales Expo event. The Sales Expo 2025 welcomed 51 professionals from 28 sign companies. This event is designed to arm partners with the knowledge to sell digital signage effectively. The company's commitment to these partners is a core part of its strategy for standard product sales.

Self-service options enabled by the new Service software system.

A significant step in enabling self-service and streamlining processes was the rollout of the Service software system in the first quarter of fiscal 2026. This system is intended to enhance customer experiences through better service management and the enablement of self-service options. The company's year-end product order backlog stood at $341.6 million as of April 26, 2025, indicating a substantial base of future service opportunities.

Long-term service contracts for recurring revenue.

Recurring revenue potential is reflected in the balance sheet figures related to future obligations. Long-term contract liabilities were reported at $18,421 thousand at the end of Fiscal Year 2025 (April 26, 2025). This figure increased slightly to $18,497 thousand by August 2, 2025. These figures represent the financial commitment from customers for future services or contract fulfillment.

The relationship between sales execution and financial outcomes for the period ending April 26, 2025, can be viewed through these key metrics:

Metric	Amount (FY2025)
Net Sales	$756.5 million
Product Order Backlog (as of 4/26/2025)	$341.6 million
Long-term Contract Liabilities (as of 4/26/2025)	$18,421 thousand
Adjusted Operating Profit	$50 million

Building strong, lasting relationships with key customers.

The emphasis on partnership is a recurring theme in Daktronics, Inc. (DAKT) engagement strategy.

• Sales Expo 2025 featured 29 first-time attendees among the sign company professionals.
• The event included small group sessions for attendees to discuss business strategies and share experiences.
• The company is focused on supporting sign company partners through innovation, education, and collaboration.
• The three-year forward objectives include achieving 7-10% Sales Growth.

Daktronics, Inc. (DAKT) - Canvas Business Model: Channels

You're looking at how Daktronics, Inc. gets its products and services into the hands of customers, and it's a mix of direct engagement and partner networks. This is crucial because the channel strategy directly impacts how quickly they can convert that order backlog into recognized revenue.

The company structures its sales around distinct domestic business units-Live Events, Commercial, High School Park and Recreation, and Transportation-plus one International business unit. This segmentation is key to deploying the dedicated direct sales force for major projects within the Live Events and Transportation verticals. For fiscal 2025, the year-end product order backlog stood at $342 million, up from $316.9 million at the end of fiscal 2024, showing that order capture is a primary focus for these direct teams.

The reach extends significantly through a network of sign company resellers and AV integrators. Daktronics, Inc. has been actively working to deepen relationships with AV integrators to penetrate growing markets, as noted in their fiscal 2024 review. This channel is also a focus for expanding digital sales channels.

For standard product sales, the company utilizes an e-commerce platform. The outline suggests this channel contributed approximately ~15% of fiscal 2024 revenue, targeting smaller, more standardized transactions outside the large, custom projects handled by the direct sales force.

The International business unit maintains its own dedicated sales team to manage global markets. While fiscal 2025 net sales of $756.5 million represented a 7.5 percent decrease from the record $818.1 million in fiscal 2024, the International unit contributed to order growth in fiscal 2024, indicating its ongoing importance to the channel mix.

The effectiveness of these channels is reflected in the cash generation, which is a direct result of successful fulfillment. Operating cash flow for fiscal 2025 reached $97.7 million, a substantial increase over the $63.2 million generated in fiscal 2024.

Here's a quick look at the financial performance tied to the business structure, which informs resource allocation across these channels:

Metric	Fiscal Year 2024	Fiscal Year 2025
Total Net Sales	$818.1 million	$756.5 million
Full-Year Adjusted Operating Income	$87.1 million	$49.6 million
Operating Cash Flow	$63.2 million	$97.7 million
Year-End Product Order Backlog	$316.9 million	$342 million

The company is also focused on improving sales effectiveness through digital transformation initiatives, which includes automating quoting and sales processes. This suggests an ongoing effort to enhance the efficiency of all channels, from direct sales to partner-driven sales.

You can see the different ways Daktronics, Inc. touches the market:

• Direct sales engagement for major Live Events and Transportation projects.
• Leveraging a partner network of sign company resellers and AV integrators.
• Using an e-commerce platform for standard product sales.
• A dedicated sales team managing the International business unit.

Finance: draft 13-week cash view by Friday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Customer Segments

You're looking at the core groups Daktronics, Inc. sells its dynamic video communication displays and control systems to. These segments drive the business, and looking at the numbers from late 2025, you can see where the momentum is building.

The company operates across five main areas: Live Events, Commercial businesses, High School Park and Recreation (HSPR), Transportation, and International customers. For the full fiscal year 2025 (FY2025), which ended April 26, 2025, total net sales were $756.48 million, representing a decrease of 7.53% compared to the prior year. However, order momentum was strong heading into the next fiscal year, with the year-end product backlog reaching $342 million, an 8% rise. Overall orders for FY2025 increased 5.6% compared to fiscal 2024.

Live Events

This segment, which historically contributes the majority of revenue, saw project timing impact its sales in the most recent full fiscal year. Despite this, demand remains a key driver, as evidenced by winning three major league stadium projects in the first quarter of fiscal 2026.

Commercial Businesses

This segment, covering retail, casinos, and quick-serve restaurants, showed significant strength in the most recent reporting period. For the first quarter of fiscal 2026, Commercial segment revenue surged by 35.0% year-over-year.

High School Park and Recreation (HSPR) Market

The HSPR market is a reliable source of business, often providing consistent order flow. In the first quarter of fiscal 2026, this segment experienced revenue growth of 23.6% compared to the prior year, and the company noted a record quarter for orders in this market.

Transportation

The Transportation segment, which includes airports and Intelligent Transportation Systems, experienced lower sales in the first quarter of fiscal 2026 compared to the prior year, reflecting the timing of project completions and customer deliveries.

International Customers

The International segment is clearly a growth engine, showing strong order momentum. In the first quarter of fiscal 2026, International net sales increased by 33.6% compared to the prior year, with notable contributions coming from the Middle East and Australia.

You can see the segment performance trends in the table below, using the latest available quarterly revenue comparison:

Customer Segment	Most Recent Specific Growth Metric (Q1 FY2026 vs Q1 FY2025)	FY2025 Full Year Context
Live Events	Lower sales in Q1 FY2026	Primary revenue contributor; won three major league stadium projects in Q1 FY2026.
Commercial businesses	Revenue up 35.0% in Q1 FY2026	Improved contribution margin through operating efficiencies in FY2025.
High School Park and Recreation (HSPR)	Revenue up 23.6% in Q1 FY2026	Record quarter for orders in Q1 FY2026.
Transportation	Lower sales in Q1 FY2026	Improved contribution margin through operating efficiencies in FY2025.
International customers	Net Sales up 33.6% in Q1 FY2026	Continued order growth mentioned in Q1 FY2026.

The overall financial health at the end of FY2025 supported these segments, with Operating Cash Flow surging by 55% to $98 million, and the company ending the fiscal year with $128 million in cash on hand.

• FY2025 Full Year Net Sales: $756.48 million.
• FY2025 Full Year Operating Profit: $33 million (Adjusted: $50 million).
• Year-End Product Backlog (April 26, 2025): $342 million.
• Q1 FY2026 Total Orders: $238.5 million, a 35.4% increase year-over-year.

Daktronics, Inc. (DAKT) - Canvas Business Model: Cost Structure

You're looking at the core expenses for Daktronics, Inc. as of late 2025, based on the recently closed fiscal year 2025 results. Here's the quick math on where the money went to produce and sell their displays.

Manufacturing costs, including raw materials and labor.

The cost directly tied to making the products-your Cost of Revenue-was substantial in fiscal year 2025. With total revenue at $756.5 million, the total cost of revenue, which covers raw materials and direct labor, amounted to $561.0 million. This resulted in a full-year gross profit of $195.5 million. Consequently, the gross profit as a percentage of net sales for the full fiscal year 2025 settled at 25.8%, a decrease from 27.2% in fiscal 2024.

Operating expenses, including investment in digital transformation.

Total operating expenses for the full fiscal year 2025 reached $162.4 million, marking a 20.0% increase from the $135.3 million reported in fiscal 2024. A portion of this increase, specifically $4.4 million, was attributed to investments in staffing resources aimed at supporting information technology and digital transformation plans. Furthermore, the company incurred significant one-time consultant costs related to these strategic initiatives; for instance, $16.5 million in total consultant costs were excluded from the reported operating income to arrive at the adjusted figure for the full year. The third quarter alone saw $2.1 million in consultant expenses for transformation initiatives, and the second quarter included $3.3 million for the same purpose.

Costs associated with navigating the uncertain tariff environment.

Daktronics, Inc. manufactures the bulk of its products, estimated at 80%, in its three U.S. facilities, with additional work done in China and Ireland. However, its supply chain sources components from over 40 countries, placing many inputs in the tariff target zone. Reciprocal tariffs announced on April 2, 2025, added to the cost uncertainty, though the ultimate financial impact could not be reliably determined at the time of reporting. The company is actively deploying several strategies to mitigate potential cost increases:

• Selective price adjustments and escalation clauses built into contracts.
• Leveraging supply chain flexibility on many components.
• Evaluating shifting international manufacturing to stateside facilities.
• Early purchasing of assets for future projects to negate some tariff impact.

R&D investment in new display technologies like narrow pixel pitch.

Specific R&D investment figures for fiscal year 2025 are not explicitly itemized separately from other operating expenses in the primary reports. However, the focus on future growth is evident in subsequent periods; for example, operating expenses in the first quarter of fiscal 2026 increased due to investments supporting product efficiency initiatives. The company's stated three-year forward objective includes achieving a 17-20% Return on Invested Capital (ROIC), which necessitates continued investment in technology like narrow pixel pitch displays.

Selling, General, and Administrative (SG&A) expenses.

The Selling, General, and Administrative expenses are aggregated within the total Operating Expenses figure of $162.4 million for fiscal year 2025. A separate, granular breakdown isolating SG&A from other operating line items like R&D or general overhead is not provided in the publicly released summary data. The total operating income for the year was $33.1 million, which adjusted to $49.6 million after excluding $16.5 million in specific non-recurring consultant and governance costs.

Here are the key cost and expense metrics for Daktronics, Inc. for the fiscal year ended April 26, 2025 (amounts in millions USD):

Cost/Expense Metric	FY 2025 Amount (USD Millions)	FY 2024 Amount (USD Millions)
Total Revenue	$756.5	$818.1
Total Cost of Revenue (Implied Manufacturing Cost)	$561.0	$596.0
Gross Profit Margin Percentage	25.8%	27.2%
Total Operating Expenses	$162.4	$135.3
Reported Operating Income	$33.1	$87.1
Adjusted Operating Income (Excluding Special Costs)	$49.6	N/A

Finance: draft 13-week cash view by Friday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Revenue Streams

You're looking at how Daktronics, Inc. actually brings in the money, and the numbers for the most recent full fiscal year give a clear picture of their scale. For the fiscal year ended April 26, 2025, the company reported total net sales of $756.5 million. That's the revenue actually recognized in the books for the year. However, looking at the top of the funnel, the total product and service orders booked during FY2025 reached $781.3 million, which was actually an increase of 5.6% from the $740.2 million in orders booked in fiscal year 2024. This difference between orders and sales reflects revenue that will be recognized in future periods, which is important for forecasting their near-term top line.

Here's a quick look at those key top-line figures for the fiscal year 2025:

Metric	FY2025 Amount
Total Net Sales	$756.5 million
Total Product and Service Orders	$781.3 million

The revenue streams themselves are fundamentally tied to their core business of manufacturing and installing large-format video displays and scoreboards. While the exact split between the specific categories you mentioned isn't always itemized in the headline releases, we know the revenue is generated across these distinct channels. The backlog at year-end, which represents future revenue, stood at $341.6 million as of April 26, 2025.

The streams that feed into those totals are:

• Product sales from large-format video displays and scoreboards.
• Service and maintenance contracts for installed systems.
• Recurring revenue from Software as a Service (SaaS) solutions, such as Venus Live.

To be fair, the vast majority of the $781.3 million in orders is driven by the initial product sales, but the service and software components are critical for long-term customer stickiness and margin stability. The gross profit as a percentage of net sales for the full year 2025 was 25.8 percent, which shows the margin profile across this entire revenue mix.

You should keep an eye on the order backlog growth, which was $341.6 million at the end of FY2025, up 8% from the prior year-end backlog of $316.9 million. That backlog is the clearest indicator of future revenue from those product and service contracts.

Finance: draft 13-week cash view by Friday.