Daktronics, Inc. (DAKT): Business Model Canvas

In der dynamischen Welt der visuellen Display-Technologie erweist sich Daktronics, Inc. (DAKT) als Vorreiter und verändert die Art und Weise, wie Branchen kommunizieren und das Publikum durch modernste LED-Lösungen ansprechen. Von der Elektrifizierung von Sportstadien bis zur Revolutionierung von Verkehrsinformationssystemen hat sich dieses innovative Unternehmen strategisch als weltweit führender Anbieter digitaler Anzeigetechnologien positioniert. Durch die nahtlose Verbindung von fortschrittlicher Technik, anpassbaren Lösungen und umfassendem Support hat Daktronics ein robustes Geschäftsmodell geschaffen, das weit über die einfache Bildschirmherstellung hinausgeht und immersive visuelle Erlebnisse in verschiedenen Branchen schafft.

Daktronics, Inc. (DAKT) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Technologielieferanten von LED-Anzeigen

Daktronics arbeitet mit mehreren Technologielieferanten zusammen, um seine Display-Fertigungsfähigkeiten zu verbessern:

Lieferantenkategorie	Anzahl der Partnerschaften	Jährlicher Beschaffungswert
Hersteller von LED-Komponenten	12	37,6 Millionen US-Dollar
Elektronische Steuerungssysteme	8	22,4 Millionen US-Dollar
Halbleiteranbieter	6	15,2 Millionen US-Dollar

Sportstätten und Stadien

Wichtige Partnerschaftskennzahlen für Sportdisplay-Installationen:

• NFL-Stadioninstallationen: 28
• NBA-Arena-Anzeigen: 24
• MLB-Stadionanzeigetafeln: 30
• Hochschulsportstätten: 156

Bildungseinrichtungen und Schulen

Institutionstyp	Gesamtinstallationen	Jahresumsatz des Segments
K-12-Schulen	1,247	18,3 Millionen US-Dollar
Universitäten	412	26,7 Millionen US-Dollar

Verkehrsbehörden

Partnerschaftsabdeckung:

• Highway Message Boards: 37 staatliche Verkehrsministerien
• Flughafeninformationsdisplays: 62 große Flughäfen
• Transitsystem-Anzeigen: 18 städtische Verkehrsbehörden

Hersteller von landwirtschaftlichen Geräten

Partnerschaftstyp	Anzahl der Kooperationen	Jährlicher Gemeinschaftsumsatz
Display-Integration	14	12,9 Millionen US-Dollar
Geräteüberwachungssysteme	9	8,6 Millionen US-Dollar

Daktronics, Inc. (DAKT) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von LED-Anzeigetechnologien

Ab 2024 investierte Daktronics 8,4 Millionen US-Dollar in Sachanlagen und Ausrüstung für die Herstellung von LED-Displays. Die jährliche Produktionskapazität beträgt etwa 500.000 Quadratmeter LED-Anzeigetafeln.

Fertigungskapazität	Jahresvolumen	Produktionsinvestition
LED-Anzeigetafeln	500.000 Quadratfuß	8,4 Millionen US-Dollar

Maßgeschneiderte Digital Signage-Lösungen

Daktronics erwirtschaftet jährlich rund 185,2 Millionen US-Dollar mit maßgeschneiderten Digital-Signage-Lösungen in mehreren Marktsegmenten.

• Digital Signage für Sportstätten
• Digitale Displays für den Transport
• Digital Signage für den Einzelhandel
• Displays zur Unternehmenskommunikation

Produktion elektronischer Anzeigetafeln

Das Segment der elektronischen Anzeigetafeln erwirtschaftet einen Jahresumsatz von 92,6 Millionen US-Dollar. Produktionsstätten in Brookings, South Dakota.

Anzeigetafeltyp	Jährliche Produktion	Einnahmen
Sportanzeigetafeln	1.200 Einheiten	92,6 Millionen US-Dollar

Softwareentwicklung für Display Management

Die F&E-Investitionen in die Softwareentwicklung erreichten im Geschäftsjahr 2023 12,3 Millionen US-Dollar. Das Softwareentwicklungsteam besteht aus 87 engagierten Ingenieuren.

Forschung und Entwicklung von Display-Technologien

Die gesamten F&E-Ausgaben beliefen sich im Jahr 2023 auf 18,7 Millionen US-Dollar, was 4,2 % des Gesamtumsatzes des Unternehmens entspricht.

F&E-Schwerpunktbereich	Investition	Prozentsatz des Umsatzes
Display-Technologien	18,7 Millionen US-Dollar	4.2%

Daktronics, Inc. (DAKT) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Daktronics betreibt mehrere Produktionsstätten mit einer Gesamtproduktionsfläche von rund 35.000 Quadratmetern. Zu den wichtigsten Produktionsstandorten gehören:

Standort	Größe der Einrichtung	Primärer Produktionsschwerpunkt
Brookings, South Dakota	290.000 Quadratfuß	LED-Anzeigen, elektronische Anzeigetafeln
Sioux Falls, South Dakota	90.000 Quadratfuß	Steuerungssysteme, elektronische Komponenten

Proprietäre LED- und elektronische Anzeigetechnologien

Daktronics verfügt über ein robustes Technologieportfolio mit:

• Über 250 aktive Patente
• Jährliche F&E-Investitionen von 14,3 Millionen US-Dollar (Geschäftsjahr 2023)
• Spezialisierte Display-Technologien für Sport-, Transport- und kommerzielle Märkte

Ingenieurs- und Designtalent

Zusammensetzung der Belegschaft ab 2023:

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Gesamtzahl der Mitarbeiter	1,127
Technisches Personal	312
Designprofis	87

Portfolio für geistiges Eigentum

Patentdetails:

• Gesamtzahl der aktiven Patente: 253
• Patentkategorien:
  • Display-Technologie: 112 Patente
  • Steuerungssysteme: 86 Patente
  • Signalverarbeitung: 55 Patente

Starker Markenruf

Kennzahlen zur Marktpräsenz:

Marktsegment	Schätzung des Marktanteils
Sportanzeigen	42%
Transportdisplays	35%
Kommerzielle Displays	27%

Daktronics, Inc. (DAKT) – Geschäftsmodell: Wertversprechen

Hochwertige, innovative visuelle Display-Lösungen

Daktronics erzielte im Geschäftsjahr 2023 einen Gesamtumsatz von 561,7 Millionen US-Dollar. Das Unternehmen bietet Displaylösungen mit den folgenden Spezifikationen an:

Anzeigetyp	Auflösungsbereich	Pixelabstand
LED-Videowände	1920x1080 bis 4K	1,2 mm - 16 mm
Große Veranstaltungsdisplays	HD bis Ultra HD	6mm - 25mm

Anpassbare digitale Beschilderung für mehrere Branchen

Daktronics bedient verschiedene Marktsegmente:

• Sport und Unterhaltung: 75 % der großen NFL-Stadien verwenden Daktronics-Displays
• Transport: Über 500 Flughäfen und Transitsysteme weltweit
• Einzelhandel: Über 3.000 Digital Signage-Installationen
• Bildung: Über 1.200 Campus-Anzeigesysteme

Energieeffiziente und langlebige Display-Technologien

Kennzahlen zur Energieeffizienz:

Technologiemerkmal	Leistung
Stromverbrauch	Bis zu 40 % niedriger als herkömmliche Displays
Lebensdauer	Über 100.000 Betriebsstunden

Verbesserte Erlebnisse bei der Einbindung von Fans und Publikum

Zu den Engagement-Technologien gehören:

• Statistikverfolgung in Echtzeit
• Interaktive Content-Plattformen
• Social-Media-Integration

Umfassende Integration und technischer Support

Kennzahlen zum technischen Support:

Support-Metrik	Leistung
Globale Supportzentren	7 internationale Standorte
Durchschnittliche Reaktionszeit	Weniger als 4 Stunden
Garantieabdeckung	3-5 Jahre Standard

Daktronics, Inc. (DAKT) – Geschäftsmodell: Kundenbeziehungen

Engagement des Direktvertriebsteams

Daktronics unterhält ab 2023 ein engagiertes Direktvertriebsteam von 87 Vertriebsprofis, das sich auf wichtige Marktsegmente wie Sport, Transport und kommerzielle Märkte konzentriert.

Vertriebsteam-Segment	Anzahl der Vertreter
Sportmarkt	34
Transportmarkt	26
Kommerzieller Markt	27

Technischer Support und Beratung

Das Unternehmen bietet umfassenden technischen Support durch:

• Technische Support-Hotline rund um die Uhr
• Engagiertes Support-Team aus 62 technischen Spezialisten
• Durchschnittliche Reaktionszeit von 2,3 Stunden bei kritischen Systemproblemen

Langfristige Service- und Wartungsverträge

Daktronics generiert 47,3 Millionen US-Dollar jährlich aus Service- und Wartungsverträgen in verschiedenen Marktsegmenten.

Vertragstyp	Jahresumsatz
Wartung von Sportstätten	18,6 Millionen US-Dollar
Wartung von Transportsystemen	15,7 Millionen US-Dollar
Wartung kommerzieller Displays	13 Millionen Dollar

Online-Kundensupportplattformen

Zu den digitalen Supportkanälen gehören:

• Webbasiertes Kundenportal mit 12.500 registrierten Benutzern
• Self-Service-Wissensdatenbank mit 3.200 technischen Dokumenten
• Online-Ticketeinreichungssystem mit einer Lösungsrate von 94 %

Schulungs- und Implementierungsunterstützung

Daktronics bietet spezielle Schulungsprogramme mit an 3,2 Millionen US-Dollar investiert jährlich in Kundenschulung und Implementierungsunterstützung.

Trainingsprogramm	Jährliche Teilnehmer
Technische Schulung vor Ort	425 Kunden
Online-Schulungsmodule	1.850 Teilnehmer
Benutzerdefinierte Implementierungsworkshops	276 Kunden

Daktronics, Inc. (DAKT) – Geschäftsmodell: Kanäle

Direktvertrieb

Ab 2024 unterhält Daktronics ein engagiertes Direktvertriebsteam von etwa 87 Vertriebsprofis in mehreren Marktsegmenten.

Vertriebskanalsegment	Anzahl der Vertriebsmitarbeiter
Sportstätten	32
Transport	22
Rundfunk/Werbung	18
Spezialdisplays	15

Online-E-Commerce-Plattform

Daktronics betreibt eine digitale Vertriebsplattform mit 4,2 Millionen US-Dollar Online-Transaktionsvolumen für 2024.

Branchenmessen und Ausstellungen

Das Unternehmen nimmt jährlich an 17 großen Branchenmessen teil und erreicht geschätzte 42.000 potenzielle Kunden.

Kategorie „Messe“.	Jährliche Teilnahme
Sporttechnologie-Konferenzen	5
Digital Signage-Ausstellungen	6
Veranstaltungen zur Verkehrstechnik	4
Broadcast-Technologie-Shows	2

Herstellervertreter

Daktronics arbeitet mit 43 unabhängige Herstellervertretungen deckt verschiedene geografische Regionen ab.

• Nordamerikanische Vertreter: 22
• Europäische Vertreter: 12
• Asien-Pazifik-Vertreter: 9

Digitales Marketing und Unternehmenswebsite

Die Unternehmenswebsite generiert monatlich rund 127.000 einzelne Besucher mit einem Budget für digitales Marketing 1,3 Millionen US-Dollar für 2024.

Digitaler Marketingkanal	Monatliche Engagement-Metriken
Website-Traffic	127.000 einzelne Besucher
LinkedIn-Follower	42,500
Twitter-Follower	18,700
Ausgaben für digitale Werbung	1,3 Millionen US-Dollar pro Jahr

Daktronics, Inc. (DAKT) – Geschäftsmodell: Kundensegmente

Sport-Franchises und Stadien

Daktronics beliefert große Sportstätten mit Display-Lösungen für mehrere Ligen und Ebenen:

Liga/Segment	Anzahl der Veranstaltungsorte	Geschätzte Marktdurchdringung
NFL-Stadien	32	87%
NBA-Arenen	30	93%
MLB-Stadien	30	90%
Stadien der NCAA Division I	130	75%

Bildungseinrichtungen

Daktronics bietet Anzeigelösungen für akademische Umgebungen:

• K-12-Schulen mit digitalen Anzeigetafeln: 12.500
• Hochschul-/Universitätsgelände mit Anzeigesystemen: 1.800
• Gesamtdurchdringung des Bildungsmarktes: 65 %

Verkehrsbehörden

Digital Signage- und Informationsdisplay-Lösungen für den Transportsektor:

Transportsegment	Installationen
Flughäfen	287 große Flughäfen
Autobahn-/Verkehrssysteme	42 staatliche Verkehrsämter
Bahnhöfe	156 große Bahnhöfe

Regierungsorganisationen

Display-Einsätze der Bundes- und Landesregierung:

• Bundeseinrichtungen mit Anzeigesystemen: 378
• Landesstaatliche Einrichtungen: 1.245
• Kommunalverwaltungsprojekte: 2.300

Handels- und Einzelhandelsunternehmen

Digital Signage- und Display-Lösungen für alle kommerziellen Sektoren:

Einzelhandelssegment	Geschätzte Installationen
Einkaufszentren	1,100
Einzelhandelsketten	387
Unternehmenscampus	642

Daktronics, Inc. (DAKT) – Geschäftsmodell: Kostenstruktur

Herstellungs- und Produktionskosten

Für das Geschäftsjahr 2023 meldete Daktronics Gesamtherstellungskosten von 315,2 Millionen US-Dollar. Die Aufschlüsselung der Produktionskosten umfasst:

Kostenkategorie	Betrag ($)
Rohstoffkosten	187,600,000
Direkte Arbeit	62,300,000
Fertigungsaufwand	65,300,000

Forschungs- und Entwicklungsinvestitionen

Daktronics zugewiesen 29,4 Millionen US-Dollar für Forschung und Entwicklung im Geschäftsjahr 2023, was 6,2 % des Gesamtumsatzes entspricht.

• F&E-Personal: 185 Mitarbeiter
• Eingereichte Patentanmeldungen: 12
• Initiativen zur Entwicklung neuer Produkte: 7

Betriebskosten für Vertrieb und Marketing

Die Vertriebs- und Marketingaufwendungen für das Geschäftsjahr 2023 beliefen sich auf insgesamt 45,7 Millionen US-Dollar.

Kategorie der Marketingausgaben	Betrag ($)
Vergütung des Vertriebspersonals	22,100,000
Werbe- und Verkaufsförderungsmaterialien	8,600,000
Messe- und Veranstaltungskosten	5,900,000
Digitale Marketingkanäle	9,100,000

Wartung der Technologieinfrastruktur

Die Wartungskosten für die Technologieinfrastruktur für das Geschäftsjahr 2023 betrugen 18,6 Millionen US-Dollar.

• Investitionen in die Modernisierung der IT-Infrastruktur: 7,2 Millionen US-Dollar
• Cybersicherheitssysteme: 3,4 Millionen US-Dollar
• Cloud-Computing und Softwarelizenzen: 5,9 Millionen US-Dollar
• Netzwerk- und Kommunikationssysteme: 2,1 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten Vergütungs- und Schulungskosten für Mitarbeiter für das Geschäftsjahr 2023 beliefen sich auf 142,5 Millionen US-Dollar.

Vergütungskategorie	Betrag ($)
Grundgehälter	112,600,000
Leistungsprämien	15,300,000
Mitarbeiterschulungsprogramme	4,700,000
Leistungen und Versicherung	9,900,000

Daktronics, Inc. (DAKT) – Geschäftsmodell: Einnahmequellen

Verkauf von Digitalanzeigegeräten

Für das Geschäftsjahr 2023 meldete Daktronics einen Gesamtumsatz von 581,4 Millionen US-Dollar. Der Verkauf digitaler Anzeigegeräte machte einen erheblichen Teil dieses Umsatzes aus.

Produktkategorie	Umsatz (2023)	Prozentsatz des Gesamtumsatzes
Sportsegment	220,5 Millionen US-Dollar	37.9%
Kommerzielles Segment	181,2 Millionen US-Dollar	31.2%
Transportsegment	89,7 Millionen US-Dollar	15.4%
Live-Events-Segment	90,0 Millionen US-Dollar	15.5%

Installationsdienste

Installationsdienstleistungen trugen im Geschäftsjahr 2023 etwa 45,3 Millionen US-Dollar zum Gesamtumsatz bei.

Laufende Wartungsverträge

Wartungsverträge generierten im Geschäftsjahr 2023 wiederkehrende Einnahmen in Höhe von rund 36,8 Millionen US-Dollar.

Softwarelizenzierung und Support

• Einnahmen aus Softwarelizenzen: 22,5 Millionen US-Dollar
• Technische Supportleistungen: 17,6 Millionen US-Dollar

Ersatzteile und Komponenten

Der Verkauf von Ersatzteilen und Komponenten machte im Geschäftsjahr 2023 einen Umsatz von rund 25,4 Millionen US-Dollar aus.

Einnahmequelle	Betrag (2023)
Verkauf von Digitalanzeigegeräten	581,4 Millionen US-Dollar
Installationsdienste	45,3 Millionen US-Dollar
Wartungsverträge	36,8 Millionen US-Dollar
Softwarelizenzierung	22,5 Millionen US-Dollar
Technischer Support	17,6 Millionen US-Dollar
Ersatzteile	25,4 Millionen US-Dollar

Daktronics, Inc. (DAKT) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Daktronics, Inc., especially as they push through their business transformation. It really boils down to quality, customization, and long-term reliability, which you can see reflected in their order book.

Best-in-class dynamic video displays and integrated control systems.

Daktronics, Inc. positions itself as the leading U.S.-based designer and manufacturer of these systems for customers globally. The market demand for their offering is clearly visible in their order intake, even with revenue fluctuations. For instance, in the first quarter of fiscal 2026, which ended August 2, 2025, product and service orders hit $238.5 million, a significant jump of 35.4% year-over-year from the first quarter of fiscal 2025. This robust demand translated into a product order backlog of $360.3 million as of August 2, 2025. This backlog is up from $341.6 million at the end of the prior fiscal year 2025.

U.S.-based design and manufacturing for quality and reliability.

The company emphasizes its roots as a U.S.-based designer and manufacturer. This domestic presence is a key part of their value proposition, particularly when dealing with supply chain uncertainty and tariffs. Management noted that one measure to mitigate tariff impacts includes potentially reshoring production to the U.S. This focus on domestic quality underpins their reliability promise, which is critical for high-stakes installations.

Tiered product strategy aligning pricing with value delivered.

Daktronics, Inc. advanced a tiered product offering strategy as part of its business transformation, making sure pricing matches what the customer actually gets in terms of features and performance. This focus on value-based selling and product mix is showing up in the gross margin. For the first quarter of fiscal 2026, the gross profit as a percentage of net sales rose to 29.7%, a clear improvement from the 26.4% seen in the first quarter of fiscal 2025. This margin expansion reflects the success of value-based pricing and better alignment of manufacturing capacity to demand.

Comprehensive service and support for long-term system operation.

The value proposition extends well beyond the initial sale, covering the entire lifecycle of the display system. You see this commitment in the combined order metrics. For the first quarter of fiscal 2026, total product and service orders were $238.5 million. Furthermore, the company has been working on upgrades to service and systems maintenance solutions, aiming to enhance customer interaction and support quality.

Custom, large-scale video solutions for major venues.

For the biggest projects, the value is in the custom engineering and scale. You have to look at the wins to see this in action. For example, during the third quarter of fiscal 2025, which ended January 25, 2025, the company secured a major NFL stadium order, demonstrating their capability to handle large, complex, and high-profile installations.

Here's a quick look at how the financials from the end of the last fiscal year and the start of the current one frame this value delivery:

Metric	Fiscal Year 2025 (Ended Apr 26, 2025)	Fiscal Q1 2026 (Ended Aug 2, 2025)
Net Sales	$756.5 million	$219.0 million
Operating Income	$33.1 million	$23.3 million
Gross Profit Margin	25.8%	29.7%
Product Order Backlog	$341.6 million	$360.3 million

The company is actively working toward its three-year financial objectives, which include achieving 7-10% sales growth and a 10-12% operating margin. Finance: review the Q1 FY2026 order-to-revenue conversion rate by next Tuesday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Customer Relationships

Daktronics, Inc. (DAKT) structures its customer engagement across direct engagement for complex needs and partner enablement for broader market reach.

Dedicated direct sales team for large, complex projects.

The focus on large, complex projects is supported by the overall financial scale of the business, with Fiscal Year 2025 sales reaching $756.5 million. The operational performance, which directly impacts customer confidence, resulted in a full-year operating profit of $33 million for Fiscal Year 2025.

Channel partner management for standard product sales.

Daktronics, Inc. (DAKT) actively manages its channel relationships, evidenced by the annual Sales Expo event. The Sales Expo 2025 welcomed 51 professionals from 28 sign companies. This event is designed to arm partners with the knowledge to sell digital signage effectively. The company's commitment to these partners is a core part of its strategy for standard product sales.

Self-service options enabled by the new Service software system.

A significant step in enabling self-service and streamlining processes was the rollout of the Service software system in the first quarter of fiscal 2026. This system is intended to enhance customer experiences through better service management and the enablement of self-service options. The company's year-end product order backlog stood at $341.6 million as of April 26, 2025, indicating a substantial base of future service opportunities.

Long-term service contracts for recurring revenue.

Recurring revenue potential is reflected in the balance sheet figures related to future obligations. Long-term contract liabilities were reported at $18,421 thousand at the end of Fiscal Year 2025 (April 26, 2025). This figure increased slightly to $18,497 thousand by August 2, 2025. These figures represent the financial commitment from customers for future services or contract fulfillment.

The relationship between sales execution and financial outcomes for the period ending April 26, 2025, can be viewed through these key metrics:

Metric	Amount (FY2025)
Net Sales	$756.5 million
Product Order Backlog (as of 4/26/2025)	$341.6 million
Long-term Contract Liabilities (as of 4/26/2025)	$18,421 thousand
Adjusted Operating Profit	$50 million

Building strong, lasting relationships with key customers.

The emphasis on partnership is a recurring theme in Daktronics, Inc. (DAKT) engagement strategy.

• Sales Expo 2025 featured 29 first-time attendees among the sign company professionals.
• The event included small group sessions for attendees to discuss business strategies and share experiences.
• The company is focused on supporting sign company partners through innovation, education, and collaboration.
• The three-year forward objectives include achieving 7-10% Sales Growth.

Daktronics, Inc. (DAKT) - Canvas Business Model: Channels

You're looking at how Daktronics, Inc. gets its products and services into the hands of customers, and it's a mix of direct engagement and partner networks. This is crucial because the channel strategy directly impacts how quickly they can convert that order backlog into recognized revenue.

The company structures its sales around distinct domestic business units-Live Events, Commercial, High School Park and Recreation, and Transportation-plus one International business unit. This segmentation is key to deploying the dedicated direct sales force for major projects within the Live Events and Transportation verticals. For fiscal 2025, the year-end product order backlog stood at $342 million, up from $316.9 million at the end of fiscal 2024, showing that order capture is a primary focus for these direct teams.

The reach extends significantly through a network of sign company resellers and AV integrators. Daktronics, Inc. has been actively working to deepen relationships with AV integrators to penetrate growing markets, as noted in their fiscal 2024 review. This channel is also a focus for expanding digital sales channels.

For standard product sales, the company utilizes an e-commerce platform. The outline suggests this channel contributed approximately ~15% of fiscal 2024 revenue, targeting smaller, more standardized transactions outside the large, custom projects handled by the direct sales force.

The International business unit maintains its own dedicated sales team to manage global markets. While fiscal 2025 net sales of $756.5 million represented a 7.5 percent decrease from the record $818.1 million in fiscal 2024, the International unit contributed to order growth in fiscal 2024, indicating its ongoing importance to the channel mix.

The effectiveness of these channels is reflected in the cash generation, which is a direct result of successful fulfillment. Operating cash flow for fiscal 2025 reached $97.7 million, a substantial increase over the $63.2 million generated in fiscal 2024.

Here's a quick look at the financial performance tied to the business structure, which informs resource allocation across these channels:

Metric	Fiscal Year 2024	Fiscal Year 2025
Total Net Sales	$818.1 million	$756.5 million
Full-Year Adjusted Operating Income	$87.1 million	$49.6 million
Operating Cash Flow	$63.2 million	$97.7 million
Year-End Product Order Backlog	$316.9 million	$342 million

The company is also focused on improving sales effectiveness through digital transformation initiatives, which includes automating quoting and sales processes. This suggests an ongoing effort to enhance the efficiency of all channels, from direct sales to partner-driven sales.

You can see the different ways Daktronics, Inc. touches the market:

• Direct sales engagement for major Live Events and Transportation projects.
• Leveraging a partner network of sign company resellers and AV integrators.
• Using an e-commerce platform for standard product sales.
• A dedicated sales team managing the International business unit.

Finance: draft 13-week cash view by Friday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Customer Segments

You're looking at the core groups Daktronics, Inc. sells its dynamic video communication displays and control systems to. These segments drive the business, and looking at the numbers from late 2025, you can see where the momentum is building.

The company operates across five main areas: Live Events, Commercial businesses, High School Park and Recreation (HSPR), Transportation, and International customers. For the full fiscal year 2025 (FY2025), which ended April 26, 2025, total net sales were $756.48 million, representing a decrease of 7.53% compared to the prior year. However, order momentum was strong heading into the next fiscal year, with the year-end product backlog reaching $342 million, an 8% rise. Overall orders for FY2025 increased 5.6% compared to fiscal 2024.

Live Events

This segment, which historically contributes the majority of revenue, saw project timing impact its sales in the most recent full fiscal year. Despite this, demand remains a key driver, as evidenced by winning three major league stadium projects in the first quarter of fiscal 2026.

Commercial Businesses

This segment, covering retail, casinos, and quick-serve restaurants, showed significant strength in the most recent reporting period. For the first quarter of fiscal 2026, Commercial segment revenue surged by 35.0% year-over-year.

High School Park and Recreation (HSPR) Market

The HSPR market is a reliable source of business, often providing consistent order flow. In the first quarter of fiscal 2026, this segment experienced revenue growth of 23.6% compared to the prior year, and the company noted a record quarter for orders in this market.

Transportation

The Transportation segment, which includes airports and Intelligent Transportation Systems, experienced lower sales in the first quarter of fiscal 2026 compared to the prior year, reflecting the timing of project completions and customer deliveries.

International Customers

The International segment is clearly a growth engine, showing strong order momentum. In the first quarter of fiscal 2026, International net sales increased by 33.6% compared to the prior year, with notable contributions coming from the Middle East and Australia.

You can see the segment performance trends in the table below, using the latest available quarterly revenue comparison:

Customer Segment	Most Recent Specific Growth Metric (Q1 FY2026 vs Q1 FY2025)	FY2025 Full Year Context
Live Events	Lower sales in Q1 FY2026	Primary revenue contributor; won three major league stadium projects in Q1 FY2026.
Commercial businesses	Revenue up 35.0% in Q1 FY2026	Improved contribution margin through operating efficiencies in FY2025.
High School Park and Recreation (HSPR)	Revenue up 23.6% in Q1 FY2026	Record quarter for orders in Q1 FY2026.
Transportation	Lower sales in Q1 FY2026	Improved contribution margin through operating efficiencies in FY2025.
International customers	Net Sales up 33.6% in Q1 FY2026	Continued order growth mentioned in Q1 FY2026.

The overall financial health at the end of FY2025 supported these segments, with Operating Cash Flow surging by 55% to $98 million, and the company ending the fiscal year with $128 million in cash on hand.

• FY2025 Full Year Net Sales: $756.48 million.
• FY2025 Full Year Operating Profit: $33 million (Adjusted: $50 million).
• Year-End Product Backlog (April 26, 2025): $342 million.
• Q1 FY2026 Total Orders: $238.5 million, a 35.4% increase year-over-year.

Daktronics, Inc. (DAKT) - Canvas Business Model: Cost Structure

You're looking at the core expenses for Daktronics, Inc. as of late 2025, based on the recently closed fiscal year 2025 results. Here's the quick math on where the money went to produce and sell their displays.

Manufacturing costs, including raw materials and labor.

The cost directly tied to making the products-your Cost of Revenue-was substantial in fiscal year 2025. With total revenue at $756.5 million, the total cost of revenue, which covers raw materials and direct labor, amounted to $561.0 million. This resulted in a full-year gross profit of $195.5 million. Consequently, the gross profit as a percentage of net sales for the full fiscal year 2025 settled at 25.8%, a decrease from 27.2% in fiscal 2024.

Operating expenses, including investment in digital transformation.

Total operating expenses for the full fiscal year 2025 reached $162.4 million, marking a 20.0% increase from the $135.3 million reported in fiscal 2024. A portion of this increase, specifically $4.4 million, was attributed to investments in staffing resources aimed at supporting information technology and digital transformation plans. Furthermore, the company incurred significant one-time consultant costs related to these strategic initiatives; for instance, $16.5 million in total consultant costs were excluded from the reported operating income to arrive at the adjusted figure for the full year. The third quarter alone saw $2.1 million in consultant expenses for transformation initiatives, and the second quarter included $3.3 million for the same purpose.

Costs associated with navigating the uncertain tariff environment.

Daktronics, Inc. manufactures the bulk of its products, estimated at 80%, in its three U.S. facilities, with additional work done in China and Ireland. However, its supply chain sources components from over 40 countries, placing many inputs in the tariff target zone. Reciprocal tariffs announced on April 2, 2025, added to the cost uncertainty, though the ultimate financial impact could not be reliably determined at the time of reporting. The company is actively deploying several strategies to mitigate potential cost increases:

• Selective price adjustments and escalation clauses built into contracts.
• Leveraging supply chain flexibility on many components.
• Evaluating shifting international manufacturing to stateside facilities.
• Early purchasing of assets for future projects to negate some tariff impact.

R&D investment in new display technologies like narrow pixel pitch.

Specific R&D investment figures for fiscal year 2025 are not explicitly itemized separately from other operating expenses in the primary reports. However, the focus on future growth is evident in subsequent periods; for example, operating expenses in the first quarter of fiscal 2026 increased due to investments supporting product efficiency initiatives. The company's stated three-year forward objective includes achieving a 17-20% Return on Invested Capital (ROIC), which necessitates continued investment in technology like narrow pixel pitch displays.

Selling, General, and Administrative (SG&A) expenses.

The Selling, General, and Administrative expenses are aggregated within the total Operating Expenses figure of $162.4 million for fiscal year 2025. A separate, granular breakdown isolating SG&A from other operating line items like R&D or general overhead is not provided in the publicly released summary data. The total operating income for the year was $33.1 million, which adjusted to $49.6 million after excluding $16.5 million in specific non-recurring consultant and governance costs.

Here are the key cost and expense metrics for Daktronics, Inc. for the fiscal year ended April 26, 2025 (amounts in millions USD):

Cost/Expense Metric	FY 2025 Amount (USD Millions)	FY 2024 Amount (USD Millions)
Total Revenue	$756.5	$818.1
Total Cost of Revenue (Implied Manufacturing Cost)	$561.0	$596.0
Gross Profit Margin Percentage	25.8%	27.2%
Total Operating Expenses	$162.4	$135.3
Reported Operating Income	$33.1	$87.1
Adjusted Operating Income (Excluding Special Costs)	$49.6	N/A

Finance: draft 13-week cash view by Friday.

Daktronics, Inc. (DAKT) - Canvas Business Model: Revenue Streams

You're looking at how Daktronics, Inc. actually brings in the money, and the numbers for the most recent full fiscal year give a clear picture of their scale. For the fiscal year ended April 26, 2025, the company reported total net sales of $756.5 million. That's the revenue actually recognized in the books for the year. However, looking at the top of the funnel, the total product and service orders booked during FY2025 reached $781.3 million, which was actually an increase of 5.6% from the $740.2 million in orders booked in fiscal year 2024. This difference between orders and sales reflects revenue that will be recognized in future periods, which is important for forecasting their near-term top line.

Here's a quick look at those key top-line figures for the fiscal year 2025:

Metric	FY2025 Amount
Total Net Sales	$756.5 million
Total Product and Service Orders	$781.3 million

The revenue streams themselves are fundamentally tied to their core business of manufacturing and installing large-format video displays and scoreboards. While the exact split between the specific categories you mentioned isn't always itemized in the headline releases, we know the revenue is generated across these distinct channels. The backlog at year-end, which represents future revenue, stood at $341.6 million as of April 26, 2025.

The streams that feed into those totals are:

• Product sales from large-format video displays and scoreboards.
• Service and maintenance contracts for installed systems.
• Recurring revenue from Software as a Service (SaaS) solutions, such as Venus Live.

To be fair, the vast majority of the $781.3 million in orders is driven by the initial product sales, but the service and software components are critical for long-term customer stickiness and margin stability. The gross profit as a percentage of net sales for the full year 2025 was 25.8 percent, which shows the margin profile across this entire revenue mix.

You should keep an eye on the order backlog growth, which was $341.6 million at the end of FY2025, up 8% from the prior year-end backlog of $316.9 million. That backlog is the clearest indicator of future revenue from those product and service contracts.

Finance: draft 13-week cash view by Friday.