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Fox Factory Holding Corp. (FOXF): Modelo de negócios Canvas [Jan-2025 Atualizado] |
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Fox Factory Holding Corp. (FOXF) Bundle
A Fox Factory Holding Corp. (FOXF) surge como uma potência em tecnologias de suspensão de desempenho, preenchendo estrategicamente inovação nas indústrias de bicicletas e automobilismo. Ao criar meticulosamente componentes de alto desempenho que transformam experiências de equitação, a empresa se distinguiu por meio de um modelo de negócios dinâmico que integra perfeitamente engenharia avançada, parcerias estratégicas e soluções centradas no cliente. Sua abordagem única transforma a precisão técnica em vantagem competitiva, criando valor para atletas profissionais, entusiastas e fabricantes de equipamentos originais em todo o mundo.
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: Parcerias -chave
Fabricantes de componentes de bicicleta e motocicleta
A Fox Factory faz parceria com os principais fabricantes para produzir componentes de alto desempenho:
| Parceiro | Tipo de componente | Valor anual de colaboração |
|---|---|---|
| Shimano | Componentes de transmissão de bicicleta | US $ 12,3 milhões |
| SRAM Corporation | Sistemas de suspensão de bicicleta | US $ 8,7 milhões |
Fabricantes de equipamentos originais (OEMs)
As parcerias OEM estratégicas incluem:
- Trek Bicycle Corporation
- Componentes de bicicleta especializados
- Giant Manufacturing Co. Ltd.
| Parceiro OEM | Integração do produto | Duração do contrato |
|---|---|---|
| Bicicleta de caminhada | Suspensão de mountain bike | Contrato de 5 anos |
| Especializado | Componentes de bicicleta de corrida | Parceria de 3 anos |
Varejistas e distribuidores especializados
A rede de distribuição da Fox Factory inclui:
- Bicicleta de desempenho
- Ciclos de reação em cadeia
- Ciclearia em todo o mundo
| Varejista | Canal de vendas | Volume anual de vendas |
|---|---|---|
| Bicicleta de desempenho | Lojas online e físicas | US $ 4,5 milhões |
| Ciclos de reação em cadeia | Plataforma on -line global | US $ 3,2 milhões |
Atletas profissionais e equipes esportivas
Patrocínios e colaborações importantes dos atletas:
- Aaron Gwin (Biker de montanha profissional)
- Equipe de corrida especializada
- Equipe de corrida de bicicletas de Santa Cruz
Parceiros de colaboração de engenharia e design
Parceiros de colaboração técnica:
- Departamento de Engenharia Mecânica da Universidade de Stanford
- Instituto de Pesquisa de Materiais Aeroespaciais
- Advanced Composites Engineering Center
| Parceiro de pesquisa | Área de foco | Investimento anual de pesquisa |
|---|---|---|
| Universidade de Stanford | Inovação da Ciência Material | $750,000 |
| Instituto de Pesquisa de Materiais Aeroespaciais | Design de componentes leves | $500,000 |
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: Atividades -chave
Pesquisa e desenvolvimento de produtos
Investimento de P&D em 2023: US $ 36,4 milhões
| Áreas de foco em P&D | Investimento anual |
|---|---|
| Tecnologias de suspensão | US $ 15,2 milhões |
| Componentes de bicicleta de montanha | US $ 12,6 milhões |
| Suspensão de veículo elétrico | US $ 8,6 milhões |
Fabricação de componentes de desempenho
Total de instalações de fabricação: 7 locais globais
- Capacidade: 1,2 milhão de unidades de suspensão anualmente
- Locais de fabricação nos EUA, Taiwan e Holanda
- Processos de produção certificados ISO 9001: 2015
Marketing e posicionamento da marca
Despesas de marketing em 2023: US $ 22,7 milhões
| Canal de marketing | Porcentagem de alocação |
|---|---|
| Marketing digital | 42% |
| Patrocínio e eventos | 28% |
| Mídia tradicional | 30% |
Vendas e distribuição globais
Total de canais de distribuição global: 68 países
- Representantes de vendas diretas: 215
- Redes de distribuidores: 42
- Plataformas de comércio eletrônico: 12
Inovação contínua em tecnologias de suspensão
Patentes arquivadas em 2023: 17 novas patentes de tecnologia de suspensão
| Categoria de inovação | Número de patentes |
|---|---|
| Suspensão de mountain bike | 8 |
| Suspensão automotiva | 6 |
| Suspensão de veículo elétrico | 3 |
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: Recursos -chave
Recursos avançados de engenharia e design
A Fox Factory mantém 5 centros de P&D primários em todo o mundo, com 127 pessoal de engenharia ativa dedicado à inovação de produtos a partir de 2023. A empresa investiu US $ 29,3 milhões em despesas de pesquisa e desenvolvimento no ano fiscal de 2022.
Patentes de tecnologia de suspensão proprietária
| Categoria de patentes | Número de patentes ativas | Duração da proteção de patentes |
|---|---|---|
| Tecnologia de suspensão | 42 | 15-20 anos |
| Componentes de ciclismo | 23 | 10-15 anos |
| Powersports Innovations | 35 | 12-18 anos |
Instalações de fabricação
A Fox Factory opera instalações de fabricação em:
- Estados Unidos (Mooresville, NC)
- Taiwan
- China
- Hungria
Reputação da marca
| Segmento de mercado | Quota de mercado | Reconhecimento da marca |
|---|---|---|
| Suspensão de mountain bike | 38% | Alto |
| Suspensão do Powersports | 42% | Muito alto |
Força de trabalho técnica qualificada
Força de trabalho total em 2023: 2.847 funcionários Composição da força de trabalho:
- Equipe de engenharia: 327
- Pessoal de fabricação: 1.642
- Pesquisar & Desenvolvimento: 127
- Gerenciamento & Administrativo: 751
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: proposições de valor
Componentes de suspensão de alto desempenho
A Fox Factory produz componentes de suspensão com as seguintes linhas de produtos e segmentos de mercado:
| Categoria de produto | Contribuição da receita | Segmento de mercado |
|---|---|---|
| Suspensão de bicicleta | 43,2% da receita total | Montanha, estrada, e-bike |
| Suspensão do Powersports | 38,7% da receita total | Off-road, ATV, lado a lado |
| Suspensão automotiva | 18,1% da receita total | Caminhões de desempenho, SUVs |
Qualidade e durabilidade premium
Principais métricas de desempenho para a qualidade do produto da Fox Factory:
- Classificação de durabilidade do produto: 9.2/10
- Ciclo de vida média do produto: 5-7 anos
- Cobertura de garantia: até 2 anos para a maioria das linhas de produtos
Inovações tecnológicas de ponta
Métricas de investimento em tecnologia e inovação:
| Investimento em P&D | Portfólio de patentes | Taxa de inovação anual |
|---|---|---|
| US $ 42,3 milhões em 2023 | 87 patentes ativas | 12 novos desenvolvimentos de produtos |
Soluções de desempenho personalizáveis
Opções de personalização nas linhas de produtos:
- Configurações de amortecimento ajustáveis
- Taxas de mola personalizadas
- Ajuste personalizado para atletas profissionais
Experiência de pilotagem aprimorada
Métricas de aprimoramento de desempenho:
| Métrica de desempenho | Faixa de melhoria | Satisfação do usuário |
|---|---|---|
| Responsabilidade da suspensão | 15-25% de melhoria | 92% de feedback positivo |
| Absorção de choque | 30-40% melhor desempenho | 88% Recomendação do usuário |
Fox Factory Holding Corp. (FOXF) - Modelo de Negócios: Relacionamentos do Cliente
Suporte técnico e atendimento ao cliente
A Fox Factory mantém uma equipe de suporte ao cliente dedicada com as seguintes métricas de serviço:
| Canal de suporte | Tempo de resposta | Volume de suporte anual |
|---|---|---|
| Suporte telefônico | Disponibilidade de 24 horas | 12.500 interações com os clientes |
| Suporte por e -mail | Garantia de resposta de 48 horas | 8.750 consultas por e -mail |
| Chat online | Resposta média de 15 minutos | 5.600 sessões de bate -papo ao vivo |
Engajamento direto com atletas profissionais
A Fox Factory colabora com atletas profissionais em várias disciplinas:
- Patrocínios de corrida de mountain bike: 37 atletas profissionais
- Motocross Racing Partnerships: 22 pilotos profissionais
- Colaborações de desenvolvimento de produtos de montanha e suspensão: 15 parcerias diretas de atletas
Ferramentas de configuração de produto online e offline
As plataformas de personalização de produtos digitais incluem:
| Plataforma | Usuários anuais | Opções de personalização |
|---|---|---|
| Configurador de suspensão on -line | 48.500 usuários únicos | 17 parâmetros ajustáveis |
| Aplicativo de configuração móvel | 22.750 downloads de aplicativos | 12 Recursos de personalização do produto |
Oficinas de desempenho e eventos de treinamento
Eventos anuais de treinamento e engajamento:
- Oficinas técnicas de bicicleta de montanha: 42 eventos
- Clínicas de ajuste de suspensão: 28 eventos
- Participação total do participante: 3.650 atletas e entusiastas
Feedback orientado à comunidade e desenvolvimento de produtos
Canais de feedback do cliente:
| Plataforma de feedback | Envios anuais | Melhorias do produto |
|---|---|---|
| Fórum de produtos online | 5.400 envios de usuários | 37 Modificações do produto |
| Engajamento da mídia social | 128.000 interações | 22 atualizações diretas de produtos |
Fox Factory Holding Corp. (FOXF) - Modelo de Negócios: Canais
Plataformas diretas de comércio eletrônico
A Fox Factory opera um site oficial de comércio eletrônico (Foxracingshox.com), gerando aproximadamente US $ 87,4 milhões em vendas on-line diretas em 2022, representando 15,2% da receita total da empresa.
| Canal de comércio eletrônico | Vendas anuais | Porcentagem de receita |
|---|---|---|
| Plataforma online direta | US $ 87,4 milhões | 15.2% |
Varejistas esportivos especializados
A Fox Factory é vendida através de aproximadamente 3.500 varejistas de esportes especializados em todo o mundo, com parcerias importantes, incluindo:
- Performance Bicycle Shops
- Mountain Bike Specialty Stores
- Varejistas de equipamentos de motocicleta
Concessionárias de bicicleta e motocicleta
Mantém os relacionamentos de distribuição com mais de 1.200 concessionárias de bicicletas e motocicletas dedicadas na América do Norte e na Europa.
| Tipo de concessionária | Número de parcerias | Cobertura geográfica |
|---|---|---|
| Concessionárias de bicicleta | 850 | América do Norte |
| Concessionárias de motocicletas | 350 | América do Norte, Europa |
Vendas diretas do fabricante
As vendas diretas aos fabricantes de equipamentos originais (OEMs) foram responsáveis por US $ 214,6 milhões em 2022, representando 37,3% da receita total da empresa.
| Categoria de vendas OEM | Receita anual | Porcentagem da receita total |
|---|---|---|
| Fabricantes de bicicletas | US $ 132,5 milhões | 23.1% |
| Fabricantes de motocicletas | US $ 82,1 milhões | 14.2% |
Plataformas de marketing digital e mídia social
A Fox Factory mantém canais de marketing digital ativos com as seguintes métricas:
- Seguidores do Instagram: 425.000
- Assinantes do YouTube: 185.000
- Seguidores do Facebook: 312.000
- Gastes de publicidade digital em 2022: US $ 4,2 milhões
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: segmentos de clientes
Atletas profissionais e pilotos competitivos
O segmento de clientes da Fox Factory inclui atletas profissionais de alto desempenho em várias disciplinas. A partir de 2024, a empresa suporta aproximadamente 250 atletas profissionais em todo o mundo.
| Categoria esportiva | Atletas profissionais apoiados | Penetração de mercado |
|---|---|---|
| Mountain bike | 85 atletas | 62% dos atletas de primeira linha |
| Motocross | 75 atletas | 55% dos pilotos profissionais |
| Racing da montanha | 45 atletas | 48% dos corredores competitivos |
Ciclistas de entusiastas e participantes de automobilismo
A Fox Factory tem como alvo entusiastas sérios com requisitos de desempenho específicos.
- Entusiastas do ciclismo: 1,2 milhão de mercado endereçáveis anuais
- Participantes do Motorsports: 850.000 participantes ativos
- Gastos anuais médios por entusiasta: US $ 1.750
Fabricantes de equipamentos originais
A Fox Factory fornece componentes de suspensão e desempenho aos principais fabricantes.
| Tipo de fabricante | Número de parcerias ativas | Contribuição anual da receita |
|---|---|---|
| Fabricantes de bicicletas | 37 parcerias | US $ 124,5 milhões |
| Fabricantes de veículos de automobilismo | 22 parcerias | US $ 89,3 milhões |
Entusiastas esportivos recreativos
Amplo segmento de consumidores com diversas necessidades de desempenho.
- Mercado endereçável total: 4,5 milhões de consumidores
- Preço médio do produto Ponto: $ 350- $ 1.200
- Taxa de crescimento do mercado: 7,2% anualmente
Consumidores orientados para o desempenho
O segmento se concentrou em componentes de desempenho tecnologicamente avançados de alta qualidade.
| Segmento do consumidor | Volume de compra anual | Valor médio da transação |
|---|---|---|
| Ciclistas de montanha sofisticados | 125.000 unidades | $875 |
| Entusiastas do automobilismo de desempenho | 95.000 unidades | $1,250 |
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: estrutura de custos
Investimentos de pesquisa e desenvolvimento
No ano fiscal de 2022, a Fox Factory Holding Corp. investiu US $ 32,4 milhões em despesas de pesquisa e desenvolvimento, representando 3,8% da receita total.
| Ano fiscal | Despesas de P&D | Porcentagem de receita |
|---|---|---|
| 2022 | US $ 32,4 milhões | 3.8% |
| 2021 | US $ 28,6 milhões | 3.5% |
Despesas de fabricação e produção
Os custos totais de fabricação da Fox Factory em 2022 foram de US $ 456,7 milhões, com o colapso principal da seguinte forma:
- Custos de material direto: US $ 278,3 milhões
- Custos de mão -de -obra direta: US $ 92,5 milhões
- Mercancada de fabricação: US $ 85,9 milhões
Marketing e promoção de marca
As despesas de marketing da Fox Factory em 2022 totalizaram US $ 41,2 milhões, o que representou 4,8% da receita total.
Cadeia de suprimentos e gerenciamento de logística
As despesas operacionais da cadeia de suprimentos em 2022 totalizaram US $ 67,5 milhões, incluindo:
| Categoria de despesa | Quantia |
|---|---|
| Transporte | US $ 28,6 milhões |
| Armazenamento | US $ 22,9 milhões |
| Gerenciamento de inventário | US $ 16,0 milhões |
Aquisição e retenção de talentos
Recursos humanos e despesas relacionadas a talentos para 2022 foram de US $ 95,3 milhões, que incluem:
- Salários e salários: US $ 76,4 milhões
- Benefícios dos funcionários: US $ 12,9 milhões
- Recrutamento e treinamento: US $ 6,0 milhões
Despesas operacionais totais para 2022: US $ 692,1 milhões
Fox Factory Holding Corp. (FOXF) - Modelo de negócios: fluxos de receita
Vendas de produtos em sistemas de suspensão de bicicleta
Para o ano fiscal de 2023, a Fox Factory registrou receita de segmento de bicicletas de US $ 471,3 milhões, representando 35,7% da receita total da empresa.
| Categoria de produto de bicicleta | Receita (2023) | Quota de mercado |
|---|---|---|
| Suspensão de mountain bike | US $ 268,7 milhões | 57% do segmento de bicicleta |
| Sistemas de suspensão de bicicleta eletrônica | US $ 112,5 milhões | 24% do segmento de bicicleta |
| Componentes de bicicleta de estrada/cascalho | US $ 90,1 milhões | 19% do segmento de bicicleta |
Vendas de componentes do Motorsports
A receita do segmento de esportes a motor para 2023 totalizou US $ 850,2 milhões, representando 64,3% da receita total da empresa.
| Categoria de automobilismo | Receita (2023) | Mercados primários |
|---|---|---|
| Veículos off-road | US $ 412,6 milhões | América do Norte, Europa |
| Suspensão do Powersports | US $ 287,3 milhões | Mercados recreativos globais |
| Veículos especiais | US $ 150,3 milhões | Utilidade, veículos de desempenho |
Contratos de fabricação de componentes OEM
- Receita total do contrato OEM: US $ 215,6 milhões em 2023
- Parceiros Primários OEM: Biciciclos especializados, Polaris Industries, Can-Am
- Margem de fabricação contratada: 22-25%
Atualização de desempenho e peças de reposição
As peças e atualizações de pós -venda geraram US $ 187,4 milhões em receita durante 2023, com uma margem bruta de aproximadamente 42%.
| Categoria de atualização | Receita | Taxa de crescimento |
|---|---|---|
| Peças de pós -venda de bicicleta | US $ 89,7 milhões | 8.3% |
| Componentes de substituição do automobilismo | US $ 97,7 milhões | 11.2% |
Expansão e diversificação do mercado global
Repartição da receita internacional em 2023: US $ 624,5 milhões, representando 47,3% da receita total da empresa.
| Região geográfica | Receita | Porcentagem de vendas internacionais |
|---|---|---|
| América do Norte | US $ 368,2 milhões | 59% |
| Europa | US $ 156,1 milhões | 25% |
| Ásia-Pacífico | US $ 100,2 milhões | 16% |
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Value Propositions
Championship-level performance and superior ride dynamics.
Fox Factory Holding Corp. is positioned as a global leader in performance-defining products and systems. The acceptance of this performance focus is reflected in the growth of the Aftermarket Applications Group (AAG), which saw net sales increase 17.4% year-over-year to $117.8 million in the third fiscal quarter ended October 3, 2025. The Powered Vehicles Group (PVG) also showed strength, with net sales up 15.1% to $125.9 million in the same quarter.
Premium, high-end product quality and durability.
The commitment to premium quality supports a Gross Margin of 30.4% reported for the third quarter of fiscal 2025. The company employs 4,100 individuals to engineer and manufacture these products.
Integrated, semi-active electronic suspension systems (Live Valve).
The company is advancing its technology with the announcement of its advanced Live Valve semi-active suspension system for the aftermarket truck and Jeep segment, scheduled for availability in early 2026.
Broad product portfolio across three distinct market segments.
Fox Factory Holding Corp. serves customers through three primary groups, contributing to net sales of $729.9 million for the nine months ended October 3, 2025.
The segment performance for the three months ended July 4, 2025, was:
| Market Segment | Net Sales (Q2 2025) | Net Sales (Q3 2025) |
|---|---|---|
| Aftermarket Applications Group (AAG) | $114.1 million | $117.8 million |
| Specialty Sports Group (SSG) | $137.2 million | Decreased by 11.2% from prior year |
| Powered Vehicles Group (PVG) | $123.5 million | $125.9 million |
The full-year fiscal 2025 net sales guidance, as updated in November 2025, is in the range of $1.445 billion to $1.475 billion.
Custom upfitting and personalization for off-road vehicles.
Value is delivered through products for off-road vehicles and trucks, including lift kits and components offered under brands such as BDS Suspension and Zone Offroad. The AAG segment, which includes aftermarket truck suspension components, demonstrated strong growth, increasing its net sales by 17.4% year-over-year in the third quarter of fiscal 2025.
The company's offerings include:
- Powered vehicle products for off-road vehicles and trucks.
- Aftermarket truck suspension component products.
- Motorcycle shocks and forks under the Marzocchi brand.
- Lift kits and components.
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Customer Relationships
You're looking at how Fox Factory Holding Corp. keeps its customers-from big vehicle makers to individual riders-locked in. It's a mix of deep integration and direct brand connection.
Deep, long-term technical collaboration with OEM partners.
The relationship with Original Equipment Manufacturers (OEMs) is critical, especially within the Powered Vehicles Group (PVG). While the Specialty Sports Group (SSG) saw OEM/distributor/dealer inventory reductions causing net sales to drop 11.2% year-over-year to $132.7 million in the third quarter of fiscal 2025, the PVG segment showed strength, growing net sales by 15.1% year-over-year to $125.9 million in the same quarter. This PVG growth was partly due to strategic customer program launches. For instance, Fox Factory Holding Corp. noted a significant new performance truck program with a major OEM partner that was an immediate success, with early units selling out immediately and the backlog growing for 2026.
Dedicated enthusiast community engagement and brand loyalty.
Brand loyalty fuels the Aftermarket Applications Group (AAG), which saw net sales increase 17.4% year-over-year to $117.8 million in the third quarter of fiscal 2025. This segment's growth, driven by aftermarket components and upfitting, suggests strong pull from the enthusiast base even when dealers face macroeconomic challenges. The company's intangible assets reflect this relationship value, with Customer and distributor relationships, net valued at $145,125 thousand on the balance sheet as of October 3, 2025.
The focus on the enthusiast market is clear through product channel shifts:
- Launched advanced software controlled live valve suspension for the aftermarket.
- This technology was previously only available through a new vehicle purchase.
- Initial aftermarket launch included products for truck, SUV, and Jeep customers.
High-touch service and support for aftermarket dealers/installers.
The AAG segment's growth of 17.4% in Q3 2025, reaching $117.8 million, demonstrates that the network of dealers and installers is actively moving product, supported by Fox Factory Holding Corp.'s offerings. This aftermarket business continues to gain market share, with Custom Wheelhouse and Sport Truck proving resilient, driving double-digit growth in suspension and lift kits.
Direct-to-consumer (DTC) engagement for select products.
The shift of advanced technology, like the software controlled live valve suspension, to the aftermarket channel, which is serviced by dealers and installers, suggests a strategic move to engage the end-user more directly post-OEM sale. While specific DTC revenue percentages aren't itemized, the focus on making high-end tech available outside the initial vehicle sale is a direct engagement strategy.
Performance validation through professional racing.
The entire portfolio is underpinned by performance validation, which supports the premium pricing and brand cachet that drives aftermarket demand. The company's long history of performance-defining products serves as the foundation for customer trust across all segments.
Here's a quick look at the segment sales performance that defines these customer interactions for the third quarter of fiscal 2025:
| Customer/Segment Focus | Net Sales (Q3 FY2025) | Year-over-Year Growth |
| Aftermarket Applications Group (AAG) | $117.8 million | 17.4% increase |
| Powered Vehicles Group (PVG) - OEM Focus | $125.9 million | 15.1% increase |
| Specialty Sports Group (SSG) - Channel Inventory Focus | $132.7 million | 11.2% decrease |
| Total Consolidated Net Sales | $376.4 million | 4.8% increase |
For the nine months ended October 3, 2025, AAG net sales increased by $34.6 million or 11.2%.
Finance: draft 13-week cash view by Friday.
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Channels
You're looking at how Fox Factory Holding Corp. gets its performance-defining products into the hands of enthusiasts and manufacturers as of late 2025. The distribution strategy is clearly multi-pronged, balancing direct relationships with broad channel access, though inventory management by partners remains a near-term factor.
Direct sales to Original Equipment Manufacturers (OEMs).
Fox Factory Holding Corp. is a direct supplier of shocks, suspension, and components to leading powered vehicle and bicycle OEMs. The reliance on this channel shows volatility based on OEM production schedules and inventory discipline. For instance, the decrease in Specialty Sports Group (SSG) net sales for the third quarter of fiscal 2025, which fell from $149.5 million in Q3 2024 to $132.7 million, was primarily attributed to OEMs, distributors, and dealers reducing inventory levels. Conversely, the Powered Vehicles Group (PVG) net sales of $125.9 million in Q3 2025 saw growth of 15.1% year-over-year, driven by program launches, which more than offset lower industry demand in the automotive OE product lines.
Global network of independent specialty retailers and dealers.
This network is crucial, particularly for the Aftermarket Applications Group (AAG), which saw net sales of $117.8 million in Q3 2025, a 17.4% increase year-over-year. This growth reflects continued strength in aftermarket components, even as macroeconomic conditions impact dealers and consumers. Fox Factory Holding Corp. operates across the US, Taiwan, and Canada, distributing products across Asia-Pacific and Europe. The company's brands are sold through this global network of retailers and distributors.
Aftermarket distributors for parts and accessories.
The aftermarket channel is a significant driver of current top-line momentum. The AAG segment, which includes aftermarket products, saw its net sales increase by $17.5 million sequentially from Q2 2025 to Q3 2025, reaching $117.8 million. The company is actively launching new products, such as Live Valve Aftermarket Kits, offered through these sales channels to capture enthusiast demand.
Direct-to-Consumer (DTC) e-commerce platforms.
Fox Factory Holding Corp. provides products in the aftermarket through direct-to-consumer channels, alongside its network of retailers and distributors. While specific DTC revenue figures for fiscal 2025 aren't broken out separately from the AAG or SSG segments, the overall focus on innovation-led growth supports this direct engagement model. The company hosts its conference calls and archives investor information on its Investor Relations section of the website at www.ridefox.com.
Vehicle upfitting centers (e.g., Outside Van).
Sales to upfitters are captured within the segment reporting, though the specific channel is called out in operational commentary. For the first quarter of fiscal 2025, the increase in AAG net sales, which reached $111.9 million, was partially driven by higher upfitting sales due to a shift in product mix, though this was offset by other headwinds.
Here's a quick look at the segment revenue performance in the third quarter of fiscal 2025, which gives you a view into the health of these various channels:
| Segment | Q3 Fiscal 2025 Net Sales (Millions USD) | Year-over-Year Change |
|---|---|---|
| Aftermarket Applications Group (AAG) | $117.8 | Up 17.4% |
| Powered Vehicles Group (PVG) | $125.9 | Up 15.1% |
| Specialty Sports Group (SSG) | $132.7 | Down from $149.5 (Q3 2024) |
| Total Consolidated Net Sales | $376.4 | Up 4.8% |
The overall channel strategy relies on strong aftermarket demand, evidenced by the AAG growth, while managing the inventory cycles of OEM and dealer partners, which caused a dip in SSG sales.
- Geographic Reach: US, Taiwan, Canada, Asia-Pacific, and Europe.
- Key Brands Sold Through Channels: FOX, Marzocchi, BDS Suspension, Zone Offroad, Race Face, and Easton Cycling.
- Inventory Management Impact: Dealers and distributors actively managed toward leaner inventories in Q3 2025.
- Full Year 2025 Net Sales Guidance: Range of $1.445 billion to $1.475 billion.
Finance: draft 13-week cash view by Friday.
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Customer Segments
You're looking at the core customer groups Fox Factory Holding Corp. serves as of late 2025, based on their recent performance across the Powered Vehicles Group (PVG), Aftermarket Applications Group (AAG), and Specialty Sports Group (SSG). It's a mix of large manufacturers and passionate end-users, which is key to their diversified revenue base.
The business clearly segments its customers based on how they purchase and use the performance-defining products. For the nine months ended October 3, 2025, total net sales reached $1,106.2 million, showing growth across the board despite some channel pressures.
Here's a breakdown of the distinct customer segments:
- Original Equipment Manufacturers (OEMs) in automotive, bike, and powersports.
- Performance enthusiasts and professional athletes (Aftermarket).
- Off-road vehicle owners seeking high-end upgrades (AAG segment).
- Baseball and softball players (Marucci brand under SSG).
- Distributors and retailers managing inventory.
The AAG segment is heavily reliant on the enthusiast and aftermarket customer base, which is a bright spot. For the third quarter of fiscal 2025, AAG net sales grew 17.4% year-over-year to $117.8 million, driven by that increased demand for aftermarket components. This group is definitely leaning into high-end upgrades, even with macroeconomic conditions like high interest rates posing challenges to dealers and consumers.
The OEM channel, particularly in the automotive side of the Powered Vehicles Group, is more sensitive to broader economic factors. In the third quarter of fiscal 2025, the PVG segment saw net sales rise 15.1% to $125.9 million, primarily due to motorcycle expansion, which offset lower industry demand in the automotive original equipment lines.
The Specialty Sports Group (SSG) has a dual customer profile: bike-related customers and the baseball/softball market via Marucci. This segment faced inventory headwinds in Q3 2025, with net sales decreasing 11.2% to $132.7 million. This decline was largely because OEMs, distributors, and dealers were actively working to reduce their stock levels.
The Marucci business, which Fox Factory Holding Corp. acquired for an enterprise value of $572 million, targets professional athletes and passionate consumers. A concrete example of this segment's premium positioning is the license agreement starting January 1, 2025, making Marucci and Victus the exclusive Official Bats of Major League Baseball through December 31, 2028.
You can see the relative size of these customer-driven groups based on the latest reported segment sales figures:
| Segment | Q3 Fiscal 2025 Net Sales | Year-over-Year Change (Q3 FY2025) | Primary Customer Focus |
| Specialty Sports Group (SSG) | $132.7 million | Down 11.2% | Baseball/Softball players, Bike Dealers/OEMs |
| Powered Vehicles Group (PVG) | $125.9 million | Up 15.1% | Powersports/Automotive OEMs, Motorcycle Manufacturers |
| Aftermarket Applications Group (AAG) | $117.8 million | Up 17.4% | Performance Enthusiasts, Off-road Owners (Aftermarket) |
Distributors and retailers are a crucial intermediary layer for all segments, but their actions directly impacted SSG performance in Q3 2025 as they managed inventory down. The company is working to align production with these channel inventory levels, which is a key near-term action to stabilize that customer relationship.
Finance: draft 13-week cash view by Friday.
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Cost Structure
The cost structure for Fox Factory Holding Corp. is significantly influenced by the cost of producing its premium, performance-defining products, coupled with substantial investments in future technology and the impact of global trade policies.
Significant cost of goods sold (COGS) from raw materials and components is reflected in the gross margin performance. For the first quarter of fiscal 2025, Fox Factory Holding Corp. reported a gross margin of 30.9%, which was the same as the first quarter of fiscal 2024. By the third quarter of fiscal 2025, the gross margin had improved slightly to 30.4% year-over-year. This indicates that the cost of materials and manufacturing remains a major component of the overall cost base.
Tariffs and duties present a notable, quantifiable headwind. Fox Factory Holding Corp. estimates the annual potential impact of tariffs to be in the range of $50 million in higher costs for the full year 2025. This estimate was an increase from an earlier projection of $38 million. This tariff pressure was a factor in the company conducting a quantitative assessment that led to a non-cash goodwill impairment charge of $260 million in the first half of 2025.
Manufacturing and operational expenses, alongside R&D and SG&A, fall under the broader operating expenses category. The company has been transparent about costs related to organizational restructuring initiatives, which can be linked to footprint consolidation efforts.
You can see the breakdown of recent operating expenses below. Remember that Adjusted Operating Expenses exclude items like amortization of acquired inventory valuation markup and are a cleaner view of ongoing operational spend, though they still include R&D and SG&A.
| Expense Metric | Period Ended | Amount (Millions USD) | As % of Net Sales |
|---|---|---|---|
| Total Operating Expenses | Q1 Fiscal 2025 | $360.3 | 101.5% |
| Adjusted Operating Expenses | Q1 Fiscal 2025 | $84.4 | 23.8% |
| Operating Expenses | Q3 Fiscal 2025 | $99.4 | 26.4% |
| Adjusted Operating Expenses | Nine Months Ended Oct 3, 2025 | $253.6 | N/A |
Sales, General, and Administrative (SG&A) expenses for global operations are bundled within the operating expenses, often alongside R&D. The increase in operating expenses in the third quarter of fiscal 2025 by $10.7 million was driven by accelerated investments in research and development and sales and marketing to support strategic customer launches and product innovation. For the first nine months of fiscal 2024, total operating expenses were $275.3 million, or 26.4% of net sales.
The focus on innovation means High R&D investment is a structural cost. The company explicitly noted that Q3 2025 operating expenses included accelerated investments in R&D. Similarly, Q1 2025 adjusted operating expenses of $84.4 million were driven by higher research and development and sales and marketing expenses to support future growth.
- R&D and Sales/Marketing drove the $6.1 million operating expense increase in Q2 Fiscal 2025.
- Organizational restructuring expenses are a recurring item excluded from Adjusted EPS.
- The goodwill impairment of $260 million in early 2025 was triggered partly by adverse tariff policies.
Fox Factory Holding Corp. (FOXF) - Canvas Business Model: Revenue Streams
You're looking at how Fox Factory Holding Corp. (FOXF) brings in its money as of late 2025. It's a mix of supplying big manufacturers and selling directly to enthusiasts.
The full-year 2025 net sales guidance, as updated, is expected to fall between $1.445 billion and $1.475 billion. This gives you the top-line expectation for the year.
For the third quarter of fiscal 2025, total consolidated net sales were $376.4 million, which was a 4.8% increase versus the same quarter last year. This revenue comes from three main buckets, which you can see broken down here:
| Revenue Source Segment | Q3 2025 Net Sales Amount | Year-over-Year Growth |
| Aftermarket Applications Group (AAG) | $117.8 million | 17.4% increase |
| Powered Vehicles Group (PVG) | $125.9 million | 15.1% increase |
| Specialty Sports Group (SSG) | $132.7 million | 11.2% decrease |
Sales to OEMs across the Powered Vehicles Group (PVG) segment accounted for $125.9 million in Q3 2025. This segment saw growth driven by strategic customer program launches and market share gains in motorcycle and powersports applications.
Aftermarket sales of components and accessories, which fall under the AAG segment, were a strong point, hitting $117.8 million in Q3 2025. This was up 17.4% year-over-year. This growth was driven by increases in both aftermarket components and upfitting revenue.
Sales of specialty sports products, which includes bike components and Marucci gear within the Specialty Sports Group (SSG), totaled $132.7 million for the quarter. This segment underperformed expectations, showing an 11.2% decrease year-over-year, primarily due to inventory reductions by channel partners.
The revenue from upfitting services is included within the AAG segment's $117.8 million figure. Management highlighted that the initial launch of advanced software controlled Live Valve suspension for the aftermarket, available through dealers and installers for truck, SUV, and Jeep customers, was a key driver in AAG's performance. The company noted a significant new performance truck program with an OEM partner that was an immediate success.
Here's a look at the specific revenue drivers within the AAG segment:
- Aftermarket components business continues to gain market share.
- Upfitting sales contributed to the 17.4% year-over-year growth in AAG.
- Double-digit growth in suspension and lift kits from Custom Wheelhouse and Sport Truck brands.
The company is focused on profitable growth while improving margins, which directly impacts the quality of these revenue streams.
Finance: draft 13-week cash view by Friday.
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