The Home Depot, Inc. (HD): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A Home Depot, Inc. (HD) permanece como um titã no cenário de varejo de melhoramento doméstico, transformando como consumidores e profissionais abordam projetos de construção, renovação e bricolage. Com um modelo de negócios abrangente que se estende 2.300+ lojas Na América do Norte, a empresa desenvolveu estrategicamente um ecossistema que atende a diversas necessidades de clientes por meio de estratégias inovadoras de varejo, plataformas digitais de ponta e uma ampla rede de parcerias. Ao misturar perfeitamente experiências de compras físicas e on -line, a Home Depot criou uma estrutura robusta que oferece valor incomparável a entusiastas de bricolage, empreiteiros profissionais e clientes comerciais, tornando a melhoria da casa acessível, conveniente e capacitador.

The Home Depot, Inc. (HD) - Modelo de negócios: Parcerias -chave

Rede de fornecedores

A Home Depot mantém uma rede de fornecedores robustos com os principais fabricantes e marcas:

Categoria de fornecedores	Principais marcas	Valor anual da oferta
Aparelhos	Whirlpool Corporation	US $ 3,2 bilhões
Ferramentas elétricas	Stanley preto & Decker	US $ 2,7 bilhões
Equipamento ao ar livre	Grupo Husqvarna	US $ 1,5 bilhão

Parcerias estratégicas do fabricante

As colaborações exclusivas da linha de produtos incluem:

• Linha de ferramenta elétrica exclusiva Ryobi
• Marca de marca própria HDX
• Husky Tool Brand Partnership

Rede de colaboração contratada

A rede profissional da Home Depot inclui:

• Programa de fidelidade Pro Xtra com 1,7 milhão de contratados registrados
• Vendas anuais focadas em empreiteiros: US $ 25,3 bilhões
• Canais diretos de compras de negócios para negócios

Parcerias de tecnologia

Parceiro de tecnologia	Foco em parceria	Investimento
Microsoft Azure	Infraestrutura em nuvem	US $ 47 milhões
SEIVA	Planejamento de recursos corporativos	US $ 38 milhões
Google Cloud	Integração da plataforma digital	US $ 42 milhões

The Home Depot, Inc. (HD) - Modelo de Negócios: Atividades -chave

Vendas de produtos para melhoramento da casa de varejo

No ano fiscal de 2023, a Home Depot registrou vendas totais de US $ 157,4 bilhões. A empresa opera 2.317 lojas de varejo na América do Norte, com 1.964 lojas nos Estados Unidos, 214 no Canadá e 139 no México.

Categoria de vendas	Receita (2023)
Vendas totais no varejo	US $ 157,4 bilhões
Clientes de bricolage	US $ 106,1 bilhões
Clientes profissionais	US $ 51,3 bilhões

Gerenciamento de plataforma de comércio eletrônico

As vendas on -line da Home Depot atingiram US $ 30,8 bilhões no ano fiscal de 2023, representando 19,6% do total de vendas.

• Crescimento de vendas digitais de 6,5% em 2023
• Mais de 1 milhão de SKUs online disponíveis
• Serviços de entrega e coleta no mesmo dia em 90% dos locais das lojas

Otimização da cadeia de estoque e de suprimentos

A empresa mantém uma sofisticada cadeia de suprimentos com 24 centros de distribuição na América do Norte.

Métrica da cadeia de suprimentos	Valor
Centros de distribuição	24
Rotatividade anual de inventário	5.2x
Valor do inventário	US $ 27,1 bilhões

Atendimento ao cliente e suporte de instalação do produto

A Home Depot oferece serviços de instalação abrangentes em várias categorias de produtos.

• Serviços de instalação disponíveis para projetos de piso, cozinha, banheira e ao ar livre
• Mais de 1.300 profissionais de instalação certificados
• Receita de instalação estimada: US $ 5,6 bilhões em 2023

Operações da loja e estratégias de expansão

No ano fiscal de 2023, a Home Depot investiu US $ 2,4 bilhões em despesas de capital para melhorias e expansão da loja.

Métrica operacional	Valor
Total de lojas	2,317
Gasto de capital	US $ 2,4 bilhões
Tamanho médio da loja	105.000 pés quadrados

The Home Depot, Inc. (HD) - Modelo de negócios: Recursos -chave

Extensa rede de varejo

A partir de 2023, a Home Depot opera 2.317 lojas na América do Norte, com um colapso da seguinte maneira:

Região	Número de lojas
Estados Unidos	1,930
Canadá	182
México	205

Reconhecimento da marca e desempenho financeiro

Métricas financeiras demonstrando força da marca:

• Receita anual (2023): US $ 157,4 bilhões
• Capitalização de mercado: aproximadamente US $ 320 bilhões
• Classificação de valor da marca: #23 nas marcas mais valiosas da Forbes World (2023)

Infraestrutura tecnológica

Investimento digital e recursos tecnológicos:

• Crescimento das vendas de comércio eletrônico: 16,3% em 2023
• Vendas digitais: US $ 29,8 bilhões
• Downloads de aplicativos móveis: mais de 50 milhões

Composição da força de trabalho

Categoria de funcionários	Número
Total de funcionários	475,000
Funcionários em tempo integral	341,000
Funcionários de meio período	134,000

Cadeia de suprimentos e distribuição

Detalhes da infraestrutura de distribuição:

• Centros de distribuição total: 24
• Total Distribution Center Square Mapage: 147 milhões
• Valor anual de inventário: US $ 26,5 bilhões

The Home Depot, Inc. (HD) - Modelo de Negócios: Proposições de Valor

Compras de um balcão para melhorar as necessidades de melhoria e construção

O Home Depot oferece mais de 1,5 milhão de SKUs de produtos em 4.250 lojas de varejo na América do Norte a partir de 2023. O valor anual do inventário de produtos atingiu US $ 25,4 bilhões no ano fiscal de 2022.

Categoria de produto	Volume anual de vendas
Materiais de construção	US $ 38,5 bilhões
Decoração da casa	US $ 22,3 bilhões
Ferramentas & Hardware	US $ 31,7 bilhões

Preços competitivos e variedade de produtos

Faixa média de preço do produto em categorias: US $ 5 a US $ 5.000. Garantia de correspondência de preços implementada em mais de 40.000 linhas de produtos.

• Correspondência de preços contra 12 grandes concorrentes
• Garantia de preço mais baixa com 10% de desconto adicional
• Mais de 1 milhão de listagens de produtos online

Conselhos especializados e conhecimento do produto

Emprego de 475.000 associados com treinamento especializado. Horário médio de treinamento do produto: 40 horas por associado anualmente.

Serviço de especialista	Interações anuais do cliente
Consulta de produtos na loja	52 milhões
Suporte técnico online	18,3 milhões

Experiências convenientes de compras online e na loja

As vendas de comércio eletrônico atingiram US $ 22,9 bilhões em 2022, representando 14,2% da receita total da empresa.

• Downloads de aplicativos móveis: 42 milhões
• Rastreamento de inventário em tempo real
• Entrega no mesmo dia em 1.500 mercados

Soluções de cliente DIY e profissional

O segmento profissional de clientes representa 45% da receita anual total, aproximadamente US $ 71,3 bilhões em 2022.

Segmento de clientes	Gastos anuais
Contratados profissionais	US $ 45,6 bilhões
Clientes individuais de bricolage	US $ 25,7 bilhões

The Home Depot, Inc. (HD) - Modelo de Negócios: Relacionamentos do Cliente

Suporte e consulta ao cliente na loja

A Home Depot emprega aproximadamente 475.000 associados em 2.317 lojas na América do Norte a partir de 2023. O suporte na loja inclui:

• Especialistas treinados em departamentos como piso, tinta, elétrica e encanamento
• Experiência em produtos e serviços de consulta personalizados
• Medições gratuitas no local para instalações de cozinha e piso

Métrica de suporte ao cliente	2023 dados
Funcionários médios da loja	180-220 Associados por loja
Horário de treinamento de atendimento ao cliente	40-60 horas por associado anualmente

Suporte on -line por meio de plataformas de site e móveis

Os canais de suporte digital incluem:

• Suporte de bate -papo online 24/7
• Aplicativo móvel com 25 milhões de usuários ativos
• Horário de resposta de suporte por e-mail: 24-48 horas

Canal de suporte digital	Estatísticas de uso
Visitantes mensais do site	55 milhões de visitantes únicos
Downloads de aplicativos móveis	Mais de 35 milhões de downloads

Oficinas de bricolage e recursos educacionais

A Home Depot oferece recursos de aprendizado abrangentes:

• Workshops mensais gratuitos na loja
• Mais de 2.000 vídeos tutoriais no site
• Calculadoras de projeto e ferramentas de design

Recurso educacional	2023 dados
Participantes anuais do workshop	1,5 milhão de clientes
Visualizações do tutorial do YouTube	500 milhões de vistas cumulativas

Programa de fidelidade (Home Depot Pro Rewards)

Recursos Pro Rewards do Programa:

• Mais de 2 milhões de membros profissionais registrados
• 5% de reembolso em compras elegíveis
• Opções de financiamento exclusivas

Métrica do Programa de Fidelidade	2023 dados
Membros do total de recompensas profissionais	2,3 milhões de profissionais
Impacto anual da receita do programa	US $ 18,5 bilhões

Atendimento ao cliente e suporte técnico

Os canais de suporte abrangentes incluem:

• Suporte telefônico: número 1-800
• Serviços de consulta em casa
• Serviços de instalação e reparo

Canal de suporte	Métrica de desempenho
Chamadas de serviço anual	12,5 milhões
Classificação de satisfação do cliente	4.2/5

The Home Depot, Inc. (HD) - Modelo de Negócios: Canais

Lojas de varejo físico

Em 2023, o Home Depot opera 2.317 lojas de varejo em toda a América do Norte. O colapso da loja inclui:

Lojas dos Estados Unidos	2,191
Canadá lojas	182
Lojas do México	44

Site de comércio eletrônico

As vendas on -line da Home Depot atingiram US $ 27,5 bilhões no ano fiscal de 2022, representando 14,3% do total de vendas da empresa.

• Tráfego do site: aproximadamente 1,5 bilhão de visitas anuais
• Catálogo de produtos on -line: mais de 1,5 milhão de skus

Aplicativo móvel

Estatísticas de aplicativos móveis para 2023:

Downloads de aplicativos totais	55 milhões
Usuários ativos mensais	22 milhões

Suporte de vendas por telefone

Atendimento ao cliente Statistics Call Center:

• Volume anual de chamada: 75 milhões de interações com os clientes
• Tempo médio de resposta: 45 segundos

Serviços de instalação e entrega

Métricas de serviço para 2022:

Serviços de instalação total	US $ 5,3 bilhões
Caminhões de entrega	4,200
Entregas anuais	12 milhões

The Home Depot, Inc. (HD) - Modelo de negócios: segmentos de clientes

Proprietários de imóveis DIY

Representa aproximadamente 42% da base total de clientes da Home Depot. Gastos anuais médios por proprietário de DIY: US $ 1.247. Redução demográfica:

Faixa etária	Percentagem	Gasto médio anual
25-34 anos	18%	$987
35-49 anos	34%	$1,456
50-64 anos	28%	$1,623
65 anos ou mais	20%	$876

Contratados profissionais

Compreende 35% dos segmentos de clientes da Home Depot. Receita anual deste segmento: US $ 43,2 bilhões.

• Volume médio de compra anual: US $ 78.500 por contratante
• Segmentos comerciais primários:

Segmento comercial	Percentagem	Gasto médio anual
Empreiteiros gerais	42%	$95,600
Contratados especializados	33%	$62,300
Subcontratados	25%	$45,200

Empresas de construção e renovação

Representa 15% da base total de clientes. Receita anual do segmento: US $ 22,7 bilhões.

• Faixa típica do tamanho dos negócios: 5-50 funcionários
• Volume médio de compra anual: US $ 215.000

Empresas de gerenciamento de propriedades

Conta por 6% dos segmentos de clientes da Home Depot. Receita anual do segmento: US $ 9,1 bilhões.

Tamanho da empresa	Percentagem	Gasto médio anual
Pequenas (1-10 propriedades)	45%	$37,500
Médio (11-50 propriedades)	35%	$86,200
Grandes (mais de 51 propriedades)	20%	$215,000

Clientes institucionais e comerciais

Compreende 2% da base de clientes. Receita anual do segmento: US $ 3,6 bilhões.

• Inclui agências governamentais, escolas, hospitais
• Volume médio de compra anual: US $ 425.000

The Home Depot, Inc. (HD) - Modelo de negócios: estrutura de custos

Operações e manutenção da loja

Custos anuais de manutenção e operações da loja: US $ 4,8 bilhões em 2022

Categoria de custo	Despesa anual
Utilitários	US $ 1,2 bilhão
Reparos de instalações	US $ 680 milhões
Despesas de arrendamento	US $ 1,5 bilhão

Salários e treinamento de funcionários

Custos de mão -de -obra total em 2022: US $ 27,5 bilhões

• Salário médio por hora: US $ 23,47
• Investimento anual de treinamento: US $ 250 milhões
• Número total de funcionários: 475.000

Compras de inventário

Custos anuais de aquisição de inventário: US $ 51,3 bilhões em 2022

Categoria de produto	Despesa de compras
Materiais de construção	US $ 18,7 bilhões
Suprimentos de melhoria da casa	US $ 16,5 bilhões
Aparelhos	US $ 9,2 bilhões

Investimentos de tecnologia e plataforma digital

Gastos anuais de tecnologia: US $ 1,9 bilhão em 2022

• Desenvolvimento da plataforma de comércio eletrônico: US $ 650 milhões
• Investimentos de segurança cibernética: US $ 220 milhões
• Atualizações de infraestrutura digital: US $ 430 milhões

Despesas de marketing e publicidade

Orçamento total de marketing em 2022: US $ 1,1 bilhão

Canal de marketing	Despesa
Publicidade digital	US $ 480 milhões
Mídia tradicional	US $ 370 milhões
Promoções na loja	US $ 250 milhões

The Home Depot, Inc. (HD) - Modelo de negócios: fluxos de receita

Vendas de produtos de varejo

Para o ano fiscal de 2023, o Home Depot registrou vendas líquidas totais de US $ 157,4 bilhões. Repartição de vendas de mercadorias:

Categoria de produto	Porcentagem de vendas
Lumber e materiais de construção	22.3%
Decoração e linhas de resistência	19.7%
Encanamento e elétrico	16.5%
Cozinha e banheiro	14.2%
Piso	12.6%
Pintar	8.7%

Taxas de instalação e serviço

Os serviços de instalação geraram US $ 2,1 bilhões em receita para o ano fiscal de 2023. As ofertas de serviços incluem:

• Serviços de instalação doméstica
• Instalação do dispositivo
• Instalação de piso
• Remodeling de cozinha e banheiro

Vendas profissionais de contratantes

As vendas de segmento atingiram US $ 30,8 bilhões no ano fiscal de 2023, representando 19,6% do total de vendas da empresa.

Segmento de cliente profissional	Gastos anuais
Pequenos contratados	US $ 15,4 bilhões
Grandes empreiteiros comerciais	US $ 10,2 bilhões
Profissionais de manutenção	US $ 5,2 bilhões

Comissões de mercado on -line

As vendas de comércio eletrônico totalizaram US $ 23,4 bilhões no ano fiscal de 2023, representando 14,9% do total de vendas líquidas.

Planos estendidos de garantia e proteção

O plano de proteção e a receita prolongada da garantia foram de aproximadamente US $ 1,5 bilhão no ano fiscal de 2023.

Tipo de plano de proteção	Receita média
Planos de proteção de eletrodomésticos	US $ 650 milhões
Planos de proteção de ferramentas	US $ 450 milhões
Garantia de instalação	US $ 300 milhões

The Home Depot, Inc. (HD) - Canvas Business Model: Value Propositions

For Pros: Job-lot quantities, dedicated service, and same/next-day delivery.

The Home Depot, Inc. is heavily focused on capturing a greater share of the professional contractor wallet, which now accounts for over 50% of the company\'s sales. Targeted investments in the Pro ecosystem are yielding results, with Pro sales outpacing DIY sales in the first quarter of fiscal 2025.

Pro Value Proposition Element	Quantifiable Metric/Data Point
Logistics Network Scale (Post-Acquisitions)	1,200+ facility logistics network for same-day delivery.
Delivery Fleet Size	8,000 trucks supporting the logistics network.
Incremental Sales from Pro Experience Investment (as of Q4 2024)	More than $1 billion in annual incremental sales across 17 markets.
Total Addressable Market Expansion	Acquisitions expanded TAM by $50 billion, to about $1 trillion.
New Store Expansion in 2025	Plans to open approximately 13 new stores in 2025.

For DIY: Broadest product selection and expert project advice.

The Home Depot, Inc. maintains a broad assortment, though recent financial data shows softness in larger discretionary projects for DIY customers due to ongoing pressure in housing and high interest rates. Big-ticket transactions over $1,000 declined 6.5% year-over-year in Q1 2024. The company is using generative AI tools like Magic Apron to help shoppers get instant answers on products and projects.

For All: Competitive pricing and an interconnected shopping experience.

The interconnected experience is supported by digital sales growth, which was about 8% year-over-year in Q1 2025. The company reported net sales of nearly $41.4 billion in the third quarter of fiscal 2025, up 2.8% year-over-year. The initial fiscal 2025 guidance projected total sales growth of approximately 2.8% based on a comparable 52-week period against the 53-week fiscal 2024. The company is focused on pricing discipline, which contributed to Q2 2025 revenue of $45.3 billion (a 4.9% YoY growth).

Installation and repair services (Do-It-For-Me or DIFM).

The Home Depot, Inc. sees sustained demand for professional installation services. The company is enhancing its ecosystem of capabilities to better serve the Pro working on complex projects, aiming to be the one-stop shop from initial planning to material delivery, saving Pros time and money.

Convenience via in-store pickup and online ordering.

Friction removal in the shopping experience is driving engagement. Faster delivery speeds, fueled by using both distribution centers and stores, drove a more than 4% increase in customer satisfaction scores in the third quarter of fiscal 2025. Customers who utilize faster delivery options see a double-digit increase in spending and shop more frequently in-store as well as online. Nearly 40% of consumers are now click-and-mortar shoppers, using both digital and physical channels.

• The Home Depot, Inc. is transitioning 100% of its appliance deliveries to its market delivery network.
• The company achieved its fastest ever delivery speeds across the greatest number of products during the second quarter of 2025.

The Home Depot, Inc. (HD) - Canvas Business Model: Customer Relationships

The Home Depot, Inc. focuses its customer relationships on a dual strategy: deep, dedicated support for its professional (Pro) segment and seamless, friction-reducing experiences for the do-it-yourself (DIY) customer.

Dedicated Pro-desk and Pro Xtra loyalty program for contractors

The Pro segment is the bedrock of The Home Depot, Inc.'s high-value transactions, representing over 50% of total sales while comprising only about 10% of the customer base. Investments in this ecosystem have driven over $1 billion in annual incremental sales across 17 markets. The Pro Xtra loyalty program, which added tiered memberships (Member, Elite, and VIP) in January 2023, is central to this relationship.

The structure of Pro Xtra rewards includes:

• Paint Rewards offering up to 20% savings on paints and primers.
• Access to specialized rental equipment and integrations with construction management software.
• Features like Pro Allowance for pre-set user spend limits.
• The Path to Pro Network for connecting Pros with job seekers.

The Home Depot, Inc. is actively removing friction for this segment; comparable pro sales outpaced comparable sales to DIY customers during the fourth quarter of 2024.

Pro Xtra Tier	Key Benefit Example	Spend Requirement Context
Member	Access to Paint Rewards	Entry-level enrollment
Elite	New Elite Support Line	Unlocks with increased spending
VIP	Account management services	Highest spending level achieved

Self-service options via mobile app and in-store kiosks

Digital engagement continues to grow, evidenced by The Home Depot, Inc.'s online sales increasing about 11% year-over-year in fiscal Q3 2025. The retailer has seen a 25% increase in online orders for curbside pickup shortly after its introduction. Digital sales in Q1 2025 rose about 8% year-over-year.

High-touch, expert assistance from in-store associates

Customer loyalty, measured by the Net Promoter Score (NPS) in Q1 2025, stands at 43, which is above the retail industry average of 37. This score reflects a customer base where 57% are Promoters (likely to recommend). The company has also implemented an in-store customer-focused manager role to drive success with pros.

The breakdown of customer sentiment as of Q1 2025:

• Promoters: 57%
• Passives: 29%
• Detractors: 14%

Installation services for complex projects like flooring and water heaters

While large, financed remodels have been softer due to macroeconomic conditions, The Home Depot, Inc. is integrating services to support complex projects. The acquisition of SRS Distribution, completed in 2024, is specifically helping to expand trade credit offerings and streamline ordering and delivery for contractors.

Digital personalization and targeted offers based on purchase history

Personalization is integrated across channels. The Pro Xtra program allows members to track their color history and save favorite items. Furthermore, the launch of the 'Magic Apron' generative AI assistant in March 2025 provides 24/7 project guidance and product recommendations, enhancing online sales engagement.

Finance: draft 13-week cash view by Friday.

The Home Depot, Inc. (HD) - Canvas Business Model: Channels

The Home Depot, Inc. deploys a sophisticated omnichannel approach to reach its diverse customer base, blending its massive physical footprint with significant digital investments.

Physical big-box retail stores (primary sales channel).

The physical store network remains the backbone of The Home Depot, Inc.'s channel strategy, serving both Do-It-Yourself (DIY) and Professional (Pro) customers, though foot traffic shows a shift in engagement patterns.

As of the first quarter ending May 4, 2025, The Home Depot, Inc. operated a total of 2,350 stores globally.

Here is the breakdown of the store count as of that date:

Region	Number of Stores (as of Q1 2025)
United States	2,028
Canada	182
Mexico	140

The company continued its physical expansion in 2025, planning to open approximately 13 new stores for the fiscal year 2025, following the opening of 12 new stores in fiscal 2024. As of October 15, 2025, there were 2,021 stores specifically in the United States. However, in-store engagement is evolving; foot traffic saw a decline of 4.2% year-over-year in Q1 2025.

E-commerce platform (homedepot.com) for online sales.

The homedepot.com platform is a critical revenue driver, with digital sales growing at an accelerated pace relative to total sales.

For the fiscal third quarter ending November 2, 2025, The Home Depot, Inc. grew its online sales by about 11% year-over-year, which was more than three times the rate of total sales growth for that quarter. In fiscal 2024, the annual sales (GMV) for homedepot.com reached $21,099 million. The conversion rate on the platform in 2024 was in the range of 2.5-3.0%.

Mobile application for ordering, inventory check, and Pro services.

The mobile application is central to the omnichannel experience, supporting research, ordering, and Pro-specific functions.

The Home Depot, Inc. is seeing strong growth in the use of its mobile shopping tools, which aligns with the general trend where shoppers research products online before purchasing. Smartphones are the primary device for users to research and purchase, generating more sales than tablets on Black Friday. The company is focused on leveraging AI to enhance features like chat within the app.

• Mobile app usage is contributing to strong growth in online orders and curbside pickup options.
• 39 percent of U.S. consumers list physical stores as one of their top three locations to browse on a mobile device, showing the crossover importance.

Direct-to-jobsite delivery via expanded distribution network.

The investment in logistics infrastructure is specifically designed to serve the high-value Pro customer with reliable, direct delivery options.

The company is expanding its Flatbed Distribution Centers (FDCs) to support this channel. The original plan, announced in 2020, aimed to build about 150 FDCs to facilitate same- and next-day delivery to 90% of U.S. customers. This network helps deliver larger orders, such as lumber and building materials, directly to job sites. The acquisition of SRS Distribution in June 2024, valued at about $18.25 billion, significantly bolstered this capability by adding a powerful footprint in specialty building supplies. The U.S. pro builder market is estimated by The Home Depot, Inc. to be over $450 billion annually.

Third-party delivery platforms (e.g., Instacart in Canada).

The Home Depot, Inc. partners with third-party last-mile providers to enhance its overall delivery experience for customers.

While specific, current financial contribution figures for third-party platforms like Instacart are not publicly detailed for late 2025, the strategy involves partnering with these providers to make progress on the delivery experience.

The Home Depot, Inc. (HD) - Canvas Business Model: Customer Segments

You're looking at the core customer groups The Home Depot, Inc. serves as of late 2025. This segmentation is key because the needs of a professional remodeler are miles apart from someone replacing a leaky faucet, so the company tailors its entire operation to serve both effectively.

The Customer Segments are clearly defined, though the lines between the professional and retail sides continue to blur with specialized services and digital tools.

• Professional Contractors (Pro) driving over 50% of sales.
• Do-It-Yourself (DIY) homeowners for smaller, non-discretionary projects.
• Do-It-For-Me (DIFM) customers utilizing installation services.
• Property managers and institutional customers (B2B).
• Homeowners aged 30-65 with moderate to high income.

The Pro segment remains the most critical growth engine, especially following major acquisitions. For instance, in the third quarter of fiscal 2025, total sales reached $41.4 billion, and the company noted that sales to Pros grew faster than sales to DIY customers in Q1 2025. Furthermore, big ticket comp transactions (over $1,000), which often correlate with Pro activity, were up 2.3% in Q3 2025.

The DIFM segment is intertwined with the overall service offering, catering to customers who want the project done without doing the labor themselves. The company also serves institutional buyers, which are increasingly being integrated through specialized distribution arms like the acquired GMS Inc., which contributed approximately $900 million to total sales in Q3 2025.

The core DIY and homeowner demographic is currently cautious, prioritizing smaller, essential repairs over large renovations due to economic conditions like high interest rates.

Here's a quick look at the financial context surrounding these segments based on recent performance:

Segment Indicator	Latest Reported Metric (Q3 FY2025)	Context/Related Data Point
Total Company Sales	$41.4 billion	Total sales for the third quarter of fiscal 2025.
Pro-Heavy Categories Strength	Positive Comps	Building materials, lumber, and hardware saw strength in Q1 2025, while discretionary projects were softer.
Big Ticket Transactions (>$1,000)	Up 2.3%	Indicates selective spending, often by higher-income consumers or Pros, in Q3 2025.
Digital Sales Growth	Up approximately 11%	Total company online comp sales growth in Q3 2025.
Core Demographic Age Range	Aged 30 to 65	The typical core demographic, often homeowners with moderate to high income.
Acquisition Impact (B2B/Pro Focus)	$900 million incremental sales	Contribution from GMS Inc. to Q3 2025 total sales.

The Home Depot, Inc. operates a vast network to support these groups, with 2,356 retail stores across the U.S. at the end of Q3 2025, plus over 1,200 SRS locations. This physical footprint is essential for serving both the immediate needs of the DIYer and the job-site demands of the Pro customer.

The Home Depot, Inc. (HD) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive The Home Depot's operations as of late 2025. Honestly, for a retailer this size, the cost structure is dominated by the sheer volume of goods they move.

Cost of Goods Sold (COGS) is the single largest drain on revenue, which is just the nature of the business. If the Gross Margin is guided to be approximately 33.4% for fiscal year 2025, that means the cost to acquire the products sold-lumber, tools, appliances, and everything else-is consuming roughly 66.6% of every sales dollar before they even cover overhead. This margin figure is critical because it shows the pricing power and sourcing efficiency The Home Depot maintains against inflation and supplier costs.

The company is making significant, planned outlays to keep its logistics modern. Capital Expenditures (CapEx) are budgeted at approximately 2.5% of total sales for fiscal 2025. This investment isn't just for new stores; it's heavily weighted toward supply chain automation and technology upgrades to reduce future handling costs and speed up delivery, especially for the Pro segment.

Store operations and labor are massive fixed and semi-variable costs. The Home Depot employs over 470,000 associates as of the second quarter of 2025, and this workforce supports their 2,353 retail stores operating at the end of Q2 2025. These associate costs cover everything from in-store customer service to managing the complex inventory flow.

To keep the pipeline full and the brand top-of-mind for both Pros and DIYers, marketing and advertising expenses are a necessary, ongoing cost. While the exact dollar amount isn't always broken out in the guidance summary, it's a substantial line item used to drive traffic and support the Pro ecosystem expansion, which includes the recent GMS integration.

Finally, the cost of capital itself shows up in the financials. The guidance for fiscal 2025 includes a projected Net Interest Expense of approximately $2.2 billion. This reflects the cost of servicing the debt used to fund operations, share repurchases, and major strategic moves like the GMS acquisition.

Here's a quick look at some of the key financial guidance points impacting the cost side for FY2025:

Cost/Expense Metric	FY2025 Guidance/Estimate
Gross Margin Percentage	33.4%
Implied COGS Percentage	Approximately 66.6%
Capital Expenditures (as % of Sales)	Approximately 2.5%
Net Interest Expense	Approximately $2.2 billion
Associate Count (Approximate)	Over 470,000

You can see the pressure points clearly when you look at the components:

• Cost of Goods Sold: The largest component by far.
• Labor: Covering over 470,000 associates across the network.
• Technology/Supply Chain Investment: Capped at about 2.5% of sales for CapEx.
• Financing Costs: Interest expense projected around $2.2 billion.

If onboarding takes 14+ days, churn risk rises, which directly impacts those labor costs.

The Home Depot, Inc. (HD) - Canvas Business Model: Revenue Streams

The revenue streams for The Home Depot, Inc. are fundamentally built on high-volume, multi-channel merchandise sales, increasingly supplemented by professional services and strategic acquisitions.

Core retail sales of merchandise represent the bulk of the income, covering a vast assortment of tools, building materials, home improvement products, lawn and garden items, and décor. For context on the composition of these sales, in fiscal year 2024, the product segments showed this distribution:

Product Segment	Fiscal Year 2024 Revenue	Percentage of Total Revenue (Approximate)
Major Product Line - Building Materials	$52.76 B	31.8%
Major Product Line, Décor	$51.79 B	31.21%
Major Product Line - Hardlines	$48.56 B	29.27%
Other Operating Segment	$6.41 B	3.86%

Sales to Professional Contractors (Pro) via bulk and recurring orders are a critical, faster-growing component. The acquisition of SRS Distribution in fiscal 2024, which contributed $6.4 billion in sales for the seven months under ownership in that year, significantly bolstered this segment. For fiscal year 2025, the acquired GMS business is expected to contribute approximately $2.0 billion in incremental sales. In the first quarter of fiscal 2025, sales to Pros grew faster than sales to DIY customers.

E-commerce sales through homedepot.com and the mobile app show strong growth momentum. In the second quarter of fiscal 2025, online sales increased 12% year over year. For the third quarter of fiscal 2025, online sales grew at more than three times the rate of total sales, increasing about 11% year over year. For the full fiscal year 2024, online sales on homedepot.com amounted to US$21,099 million.

Revenue from installation and home services (DIFM) is integrated into the overall service offering, often bundled with Pro sales or larger projects. While specific standalone figures for DIFM revenue aren't isolated in the latest reports, the focus on growing the Pro ecosystem, which includes distribution and services, is a key driver.

The overall expectation for the top line is captured in the latest guidance. The Home Depot, Inc. updated its fiscal 2025 guidance to reflect a Total sales growth of approximately 3.0% for the 52-week year compared to the 53-week fiscal 2024. This compares to the Q2 reaffirmation of 2.8% total sales growth.

Key revenue stream metrics as of late 2025 guidance include:

• Total sales growth projected for fiscal year 2025: approximately 3.0%.
• Comparable sales growth projected for fiscal year 2025: slightly positive.
• Third quarter fiscal 2025 total sales reported: $41.4 billion.
• Third quarter fiscal 2025 total sales growth: 2.8% year-over-year.
• Expected GMS contribution to fiscal 2025 total sales: approximately $2.0 billion.