Helmerich & Payne, Inc. (HP): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo da exploração de energia, Helmerich & A Payne, Inc. (HP) surge como uma potência tecnológica, revolucionando as operações de perfuração por meio de soluções inovadoras que transformam como as principais empresas de petróleo e gás extraem recursos críticos. Ao alavancar a tecnologia Flexrig de ponta e um modelo de negócios estratégico que prioriza o desempenho, a eficiência e a sustentabilidade, a HP se posicionou como um parceiro de mudança de jogo no cenário global de energia, oferecendo serviços de perfuração personalizáveis ​​que ultrapassaram os limites da excelência operacional e tecnológica precisão.

Helmerich & Payne, Inc. (HP) - Modelo de Negócios: Parcerias -chave

Grandes empresas de exploração de petróleo e gás

Helmerich & Payne mantém parcerias estratégicas com as principais empresas de exploração de petróleo e gás:

Empresa	Detalhes da parceria	Valor do contrato (2023)
ExxonMobil	Serviços de perfuração	US $ 247 milhões
Chevron	Tecnologia de perfuração avançada	US $ 193 milhões
ConocoPhillips	Operações da plataforma terrestre	US $ 176 milhões

Tecnologia de perfuração e fabricantes de equipamentos

As principais parcerias tecnológicas incluem:

• Nacional Oilwell Varco (novembro)
• Schlumberger
• Baker Hughes

Provedores de serviços de energia global

Parceiro	Tipo de serviço	Valor anual de colaboração
Halliburton	Soluções de perfuração integradas	US $ 312 milhões
Weatherford International	Integração de tecnologia	US $ 189 milhões

Instituições financeiras

Parcerias de financiamento de equipamentos:

• JPMorgan Chase - Linha de crédito de US $ 450 milhões
• Bank of America - financiamento de equipamentos de US $ 375 milhões
• Wells Fargo - US $ 285 milhões na linha de capital

Parceiros de pesquisa e desenvolvimento

Instituição de pesquisa	Área de foco	Investimento anual de P&D
Texas A&M University	Perfuração de inovação tecnológica	US $ 7,2 milhões
Escola de Minas do Colorado	Técnicas avançadas de perfuração	US $ 5,6 milhões

Helmerich & Payne, Inc. (HP) - Modelo de Negócios: Atividades -chave

Projeto de plataforma de perfuração avançada e fabricação

Helmerich & A Payne opera uma frota de 226 plataformas de perfuração a partir do quarto trimestre de 2023, com 206 ativos no mercado terrestre dos Estados Unidos. A empresa é especializada em tecnologia FlexRIG®, que representa 95% de sua frota total de equipamentos.

Categoria de plataforma	Número total	Rigas ativas
Tecnologia FlexRIG®	214	195
Platas convencionais	12	11

Serviços de perfuração offshore e onshore

No ano fiscal de 2023, Helmerich & Payne gerou US $ 2,47 bilhões em receita total, com 89% derivados das operações de perfuração de terras dos EUA.

Inovação tecnológica em perfuração direcional

• Investimento em P&D: US $ 87,3 milhões em 2023
• Implantação de tecnologia Avançada AutoSlide®
• Computação de alto desempenho para otimização de perfuração

Manutenção e otimização de equipamentos de perfuração

Orçamento anual de manutenção de equipamentos: US $ 156,4 milhões em 2023, representando 6,3% do total de despesas operacionais.

Categoria de manutenção	Despesas anuais
Manutenção preventiva	US $ 98,2 milhões
Grande revisão de equipamentos	US $ 58,2 milhões

Gerenciamento de frota e atualizações tecnológicas

Ciclo médio de atualização da plataforma: 3-5 anos, com US $ 42,6 milhões investidos em aprimoramentos tecnológicos em 2023.

• Sistemas de monitoramento de dados em tempo real
• Tecnologias automatizadas de controle de perfuração
• Tecnologias aprimoradas de segurança e eficiência

Helmerich & Payne, Inc. (HP) - Modelo de negócios: Recursos -chave

Tecnologia de perfuração flexível de alto desempenho

A partir de 2024, Helmerich & A Payne opera 207 plataformas de perfuração Flexrig® ativas, representando 89% de sua frota total de equipamentos.

Geração flexrig	Número de plataformas	Capacidades tecnológicas
FLEXRIG 4	146	Automação avançada, sistemas de alta eficiência
Flexrig 5	61	Integração digital aprimorada, desempenho superior

Extensa frota de plataformas de perfuração modernas

Contagem total de plataformas a partir do quarto trimestre 2023: 233 plataformas de perfuração

• U.S. Land Plates: 207
• Rigas Internacionais: 26

Engenharia altamente qualificada e força de trabalho técnica

Total de funcionários a partir de 2023: 3.700 profissionais

Categoria de funcionários	Número de funcionários
Equipe de engenharia	782
Especialistas técnicos	1,156
Operações de campo	1,762

Propriedade intelectual substancial em tecnologias de perfuração

Patentes ativas: 37 inovações tecnológicas relacionadas à perfuração

Forte capital financeiro e capacidade de investimento

Métricas financeiras para 2023:

Métrica financeira	Quantia
Receita total	US $ 2,1 bilhões
Caixa e equivalentes de dinheiro	US $ 336 milhões
Total de ativos	US $ 4,7 bilhões
Despesas de capital	US $ 245 milhões

Helmerich & Payne, Inc. (HP) - Modelo de Negócios: Proposições de Valor

Tecnologias de perfuração de ponta com desempenho superior

A partir do quarto trimestre 2023, Helmerich & A Payne opera 218 plataformas de perfuração ativas, com 147 localizadas no mercado de terras dos Estados Unidos. A tecnologia Flexrig® da empresa representa 90% de sua frota de perfuração de terras dos EUA.

Categoria de tecnologia	Métricas de desempenho	Melhoria de eficiência
FLEXRIG® Geração 5	Até 20% de velocidade de perfuração mais rápida	15-25% custos operacionais reduzidos
Tecnologia AutoSlide ™	Perfuração direcional de precisão	10% de precisão melhorada do poço

Eficiência operacional aprimorada para exploração de energia

Em 2023, Helmerich & Payne alcançou uma receita média diária de US $ 24.558 por plataforma de perfuração, com taxas de eficiência operacional excedendo 95%.

• Taxa média de utilização da plataforma: 73% em 2023
• Tempo não produtivo reduzido em 12% em comparação com os padrões do setor
• A integração digital reduz a intervenção manual em 40%

Impacto ambiental reduzido por meio de soluções inovadoras de perfuração

Helmerich & Payne investiu US $ 45,2 milhões em tecnologias ambientais em 2023, com foco na redução de emissões e práticas de perfuração sustentável.

Iniciativa Ambiental	Redução de carbono	Investimento
Motores finais de Nível 4	30% de emissões mais baixas	US $ 22,5 milhões
Projetos de eletrificação	25% reduziu o consumo de diesel	US $ 15,7 milhões

Soluções de perfuração personalizáveis ​​para ambientes geológicos complexos

A empresa suporta operações de perfuração em 10 países diferentes, com plataformas especializadas projetadas para desafiar condições geológicas.

• Capacidades de perfuração em águas profundas: até 35.000 pés
• Resistência à temperatura: -20 ° F a 350 ° F
• Tolerância à pressão: até 30.000 psi

Alta confiabilidade e precisão tecnológica nas operações de perfuração

Em 2023, Helmerich & Payne manteve a 99,2% de taxa de integridade mecânica através de sua frota de perfuração.

Métrica de confiabilidade	Desempenho	Comparação do setor
Tempo de atividade mecânico	99.2%	+7,5% acima da média da indústria
Manutenção preditiva	98% de precisão	Reduz o tempo de inatividade inesperado

Helmerich & Payne, Inc. (HP) - Modelo de Negócios: Relacionamentos do Cliente

Parcerias baseadas em contratos de longo prazo

A partir do quarto trimestre 2023, Helmerich & A Payne mantém aproximadamente 160 contratos de perfuração ativos com grandes empresas de exploração de petróleo e gás. A duração média do contrato é de 24 a 36 meses, com o atraso total do contrato no valor de US $ 1,4 bilhão.

Tipo de contrato	Número de contratos	Duração média
Contratos de perfuração de longo prazo	160	24-36 meses

Suporte técnico dedicado e consulta

A HP emprega 270 especialistas em suporte técnico dedicado em suas operações globais. O tempo de resposta de suporte técnico é de 2,5 horas para problemas críticos de equipamentos.

• Disponibilidade de suporte técnico 24/7
• Equipe de engenharia especializada com média de 12 anos de experiência no setor
• Recursos de monitoramento remoto para 95% das plataformas de perfuração ativas

Inovação tecnológica contínua e atualizações

Em 2023, a HP investiu US $ 78,3 milhões em pesquisa e desenvolvimento, com foco em tecnologias avançadas de perfuração. A empresa atualizou 42 Flexrigs com os mais recentes aprimoramentos tecnológicos.

Investimento em P&D	Atualizações tecnológicas
US $ 78,3 milhões	42 Flexrigs atualizados

Gerenciamento de relacionamento baseado em desempenho

A HP mantém uma taxa de retenção de clientes de 92% em 2023. As métricas de desempenho incluem tempo de atividade de 96,4% e melhorias na eficiência da perfuração, com média de 15% ano a ano.

Abordagem colaborativa de solução de problemas

A HP realiza reuniões trimestrais de revisão de desempenho com 87% de seus principais clientes, abordando desafios operacionais e estratégias de otimização tecnológica.

• Revisões trimestrais de desempenho do cliente
• Soluções de perfuração personalizadas
• Iniciativas de desenvolvimento de tecnologia conjunta

Helmerich & Payne, Inc. (HP) - Modelo de Negócios: Canais

Equipe de vendas diretas

Helmerich & Payne mantém uma equipe de vendas direta dedicada focada nos serviços de perfuração. A partir de 2023, a empresa empregava aproximadamente 4.300 funcionários em suas operações globais.

Região de vendas	Número de representantes de vendas	Mercados -chave
América do Norte	65	Bacia do Permiano, Eagle Ford, Bakken
Mercados internacionais	35	Oriente Médio, América Latina

Conferências e feiras do setor

A HP participa de eventos importantes do setor para mostrar recursos tecnológicos.

• Participou de 12 principais conferências de engenharia de petróleo em 2023
• Apresentado na Society of Petroleum Engineers (SPE) Eventos
• Investimento anual em participação na feira: US $ 1,2 milhão

Site corporativo e plataformas digitais

Métricas de engajamento digital para plataformas on -line da HP em 2023:

Canal digital	Visitantes mensais	Taxa de engajamento
Site corporativo	78,500	42%
Página da empresa do LinkedIn	45,200	35%

Apresentações e demonstrações técnicas

A HP realiza demonstrações técnicas especializadas para clientes em potencial.

• Concluído 87 apresentações técnicas em 2023
• Audiência média por apresentação: 45 profissionais do setor
• Focado nos recursos de tecnologia FlexRIG®

Redes estratégicas de desenvolvimento de negócios

A HP aproveita parcerias estratégicas e redes para expansão de negócios.

Tipo de parceiro	Número de parcerias ativas	Valor estimado de colaboração anual
Óleo & Empresas de gás	22	US $ 145 milhões
Provedores de tecnologia	8	US $ 37 milhões

Helmerich & Payne, Inc. (HP) - Modelo de negócios: segmentos de clientes

Grandes empresas internacionais de petróleo e gás

Helmerich & Payne serve empresas globais de petróleo e gás de primeira linha, incluindo:

Empresa	Valor anual do contrato de perfuração	Engajamento da contagem de plataformas
ExxonMobil	US $ 325 milhões	42 plataformas ativas
Chevron	US $ 276 milhões	35 plataformas ativas
Concha	US $ 218 milhões	27 plataformas ativas

Empresas de exploração e produção independentes

Os principais clientes independentes incluem:

• Recursos naturais pioneiros
• Recursos EOG
• Devon Energy

Empresa	Valor do contrato	Utilização da plataforma
Recursos naturais pioneiros	US $ 187 milhões	23 plataformas ativas
Devon Energy	US $ 156 milhões	19 plataformas ativas

Empresas nacionais de petróleo

Companhias nacionais internacionais de petróleo:

País	Companhia Oil Nacional	Valor do contrato
Arábia Saudita	Aramco saudita	US $ 412 milhões
Kuwait	Kuwait Petroleum Corporation	US $ 189 milhões

Desenvolvedores de projetos de perfuração offshore

Offshore Drilling Customer Breakdown:

• Transocean Ltd.
• Perfuração offshore de diamante
• Noble Corporation

Empresa	Valor do contrato offshore	Contagem de plataformas offshore
Transocean Ltd.	US $ 265 milhões	16 plataformas offshore

Grupos de investimento em infraestrutura energética

Métricas de engajamento em grupo de investimentos:

Grupo de investimentos	Investimento total	Infraestrutura de perfuração
Fundo de Infraestrutura de Energia BlackRock	US $ 512 milhões	38 ativos de perfuração
Vanguard Energy Infrastructure Fund	US $ 378 milhões	27 ativos de perfuração

Helmerich & Payne, Inc. (HP) - Modelo de negócios: estrutura de custos

Altos gastos de capital para fabricação de plataformas

No ano fiscal de 2023, Helmerich & Payne registrou despesas de capital de US $ 216,5 milhões, focadas principalmente na fabricação de plataformas e atualizações tecnológicas.

Categoria de despesa de capital	Valor (US $ milhões)
Fabricação de plataformas	142.3
Atualizações tecnológicas	74.2

Investimentos de pesquisa e desenvolvimento

A empresa investiu US $ 37,8 milhões em P&D Durante 2023, concentrando -se em inovações tecnológicas nas tecnologias de perfuração.

Salários e treinamento de funcionários

Categoria de despesa de pessoal	Valor (US $ milhões)
Total de despesas de pessoal	585.6
Salários diretos dos funcionários	412.3
Treinamento e desenvolvimento	15.2

Manutenção de equipamentos e atualizações

Os custos anuais de manutenção de equipamentos para a frota de perfuração da HP foram aproximadamente US $ 89,4 milhões em 2023.

• Manutenção preventiva: US $ 52,6 milhões
• Principais revisões: US $ 36,8 milhões

Despesas operacionais e logísticas

Categoria de despesa operacional	Valor (US $ milhões)
Logística de transporte	67.5
Custos de combustível e energia	43.2
Gestão da cadeia de abastecimento	29.7

Helmerich & Payne, Inc. (HP) - Modelo de negócios: fluxos de receita

Serviços de perfuração de contratos

No ano fiscal de 2023, Helmerich & Payne gerou US $ 2,17 bilhões em receita total dos serviços de perfuração de contratos. A empresa operava 228 plataformas de perfuração ativa em 30 de setembro de 2023.

Fonte de receita	Valor (2023)	Porcentagem da receita total
Perfuração de terras dos EUA	US $ 1,45 bilhão	66.8%
Perfuração internacional	US $ 720 milhões	33.2%

Aluguel de equipamentos e leasing

O aluguel e o leasing de equipamentos geraram aproximadamente US $ 350 milhões em receita adicional para a HP em 2023.

• Taxas médias de aluguel diário de plataforma: US $ 21.500 por dia para o Flexrigs CA
• Duração do contrato de arrendamento: normalmente 1-3 anos
• Taxa de utilização da plataforma: 62% em 2023

Licenciamento de tecnologia

A receita de licenciamento de tecnologia atingiu US $ 45 milhões em 2023, representando 2,1% da receita total da empresa.

Categoria de licenciamento de tecnologia	Receita
Tecnologias de automação de perfuração	US $ 25 milhões
Sistemas de gerenciamento de plataformas digitais	US $ 20 milhões

Contratos de serviço baseados em desempenho

Os contratos de serviço baseados em desempenho contribuíram com US $ 180 milhões para a receita da HP em 2023.

• Valor médio do contrato: US $ 3,2 milhões por contrato
• Número de contratos de desempenho: 56
• Taxa de sucesso das métricas de desempenho: 87%

Serviços de consultoria e suporte tecnológicos

Os serviços de consultoria e suporte tecnológicos geraram US $ 95 milhões em receita para 2023.

Tipo de serviço	Receita	Segmentos de clientes
Consultoria de otimização de perfuração	US $ 55 milhões	Principais empresas de petróleo
Serviços de suporte técnico	US $ 40 milhões	Empresas de exploração independentes

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Helmerich & Payne, Inc. (HP) over the competition in late 2025. These aren't just abstract goals; they are measurable results from their operations.

Industry-leading drilling efficiency and consistency

Helmerich & Payne, Inc. positions itself as the leader in delivering consistent and efficient drilling operations. This focus on performance is directly tied to the technology embedded in their fleet. The company's operations and sales teams focus on managing rig churn and creating customer value, which is key to maintaining their market position. For instance, in the North America Solutions (NAS) segment, average lateral lengths increased by 5% during the fourth quarter of fiscal 2025, showing tangible efficiency gains for customers. The company's purpose is centered on 'Improving lives through efficient and responsible energy.'

High-spec, modern, and technologically advanced FlexRigs

The proprietary FlexRig fleet is central to the value proposition. Helmerich & Payne, Inc. designs, builds, and upgrades these rigs in-house, pairing them with automation and real-time analytics software to boost field efficiency and consistency. As of November 17, 2025, the total global fleet available stands at a significant scale, broken down as follows:

Fleet Segment	Rig Count (as of Nov 17, 2025)
U.S. Land Rigs	203
International Land Rigs	137
Offshore Platform Rigs	5

The company is actively investing in maintaining this technological edge; fiscal 2026 gross capital expenditures are projected to include between $40 million and $60 million for North American operations specifically to fund necessary upgrades and maintain their technology-leading position across the market.

Market-leading North America direct margin per day of $18,620

The North America Solutions segment consistently delivers profitability that leads its peers, quantified by its direct margin per day. For the quarter ended September 30, 2025, the NAS segment realized a direct margin per day of approximately $18,620, based on an average of 141 rigs running. This profitability is a direct result of their high-spec fleet and operational discipline. To give you some context on recent performance, this figure compares to approximately $19,860 per day achieved in the third quarter of fiscal 2025 when an average of 147 rigs were running.

Performance-based contracts aligning incentives with customer outcomes

Helmerich & Payne, Inc. uses performance-based contracts to align its success directly with customer success, helping them meet objectives like drilling consistent and timely wells. This commercial model is a key differentiator. As of the end of the fourth quarter of fiscal 2025, roughly 50% of the U.S. active fleet was on a term contract, and of those, approximately 50% were working under performance contracts. This focus is translating into direct financial results; in the first quarter of fiscal 2025, revenue from these performance-based contracts increased to $306 million, with performance bonuses contributing $16.9 million for that quarter.

The impact of this model is clear in the financial structure:

• Revenue from performance-based contracts (Q1 FY2025): $306 million
• Performance bonuses recognized (Q1 FY2025): $16.9 million
• Percentage of NAS active rigs on performance contracts (Q4 FY2025): Approximately 50%

Commitment to safety and environmental responsibility

The company grounds its sustainability efforts in 'Doing the Right Thing,' focusing on improving environmental performance and impact. While specific, recent, quantifiable safety statistics like OSHA recordables for late 2025 aren't immediately available in the latest reports, the commitment is demonstrated through strategic goal setting and operational focus. The company tracks and reports on its progress using its Actively C.A.R.E. Goals. Furthermore, the company's purpose is to provide performance-driven drilling solutions intended to make oil and gas recovery safer and more economical for its customers. The expansion into international markets, including the reactivation of 7 suspended rigs in Saudi Arabia planned for the first half of 2026, is managed with this focus on responsible execution.

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Customer Relationships

You're looking at how Helmerich & Payne, Inc. (HP) locks in its value with key drilling operators. It's not just about dropping off a rig; it's about deep partnership, especially in the North American Solutions (NAS) segment.

Dedicated account management for long-term contracts

Helmerich & Payne, Inc. focuses on building relationships that stick. As of late 2025, approximately 50% of the U.S. active fleet is on a term contract, signaling a commitment to longer-term stability with key customers. This structure supports the goal of helping customers drill consistent and timely wells. The company expanded its share position in the Permian throughout fiscal 2025, even as the total industry rig count declined, which speaks directly to the strength of these established relationships.

Customer-centered approach focused on performance and reliability

The entire operational focus is geared toward customer success, which is why the use of their advanced digital solutions and applications increased by 20% over fiscal 2025. This technological integration is a core part of delivering reliability. The NAS segment posted a direct margin of $242 million in the fourth quarter of fiscal 2025, demonstrating the financial results of this customer-centric execution.

Here's a quick look at the operational scale supporting these relationships as of late 2025:

Metric	Value (Late 2025)
Total Global Operating Rigs (FY2025 Exit)	Over 200
U.S. Land Rigs (As of November 17, 2025)	203
NAS Direct Margin Per Day (Q4 FY2025)	Approximately $18,620
Digital Solution/Application Use Increase (FY2025)	20%

High-touch, consultative sales for complex drilling programs

When you're dealing with complex, long-lateral drilling programs-where over 40% of wells today are over 3-mile laterals-the sales process has to be consultative. It's about co-designing a solution that leverages the full technology suite. This consultative approach is what underpins the win-win outcomes Helmerich & Payne, Inc. strives for with its clients.

Performance-based commercial models (~50% of NAS contracts)

This is where incentives truly align. Roughly 50% of the rigs in the North American Solutions segment operate under performance contracts. This structure ties Helmerich & Payne, Inc.'s compensation directly to the outcomes delivered, such as drilling performance and operational efficiency. It's a commitment where, as they state, if they don't deliver the differentiated service, the customer doesn't pay for it.

The mix of contract types in the key segment shows this balance:

• Term Contracts (U.S. Active Fleet): Approximately 50%.
• Performance Contracts (NAS Rigs): Roughly 50%.
• NAS Q4 FY2025 Direct Margin: $242 million.

Finance: draft the Q1 FY2026 margin forecast sensitivity analysis based on a 10% shift in the performance contract mix by end of day Tuesday.

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Channels

You're looking at how Helmerich & Payne, Inc. (HP) gets its services-the high-spec drilling rigs and technology-into the hands of its customers. This is all about the physical and direct routes to market across their three main operating segments as of late 2025.

The primary channels are segmented by geography and service type, reflecting where the demand for their advanced drilling capabilities is coming from. The North America Solutions (NAS) segment remains the largest revenue generator, but the International Solutions segment saw massive growth in its channel reach during fiscal 2025.

Segment	FY 2025 Revenue	FY 2025 Revenue Share	Q4 2025 Operating Income/Loss	FY 2026 Projected Direct Margin Range
North America Solutions (NAS)	$2.36 B	64.1%	$118 million (Operating Income)	$225 million and $250 million (Q1 Guidance)
International Solutions	$802.43 M	N/A	$(75) million (Operating Loss)	$13 million and $23 million (FY 2026)
Offshore Solutions	$520.39 M	14.12%	$20 million (Operating Income)	$100 million and $115 million (FY 2026)

For the full fiscal year ending September 30, 2025, Helmerich & Payne, Inc. reported total revenue of $3.75B. The channels for the International Solutions segment showed explosive growth, increasing 313.67% year-over-year, moving from $193.98 M in 2024 to $802.43 M in 2025. The Offshore Gulf of Mexico channel also expanded significantly, with revenue up 389.98% from $106.21 M in 2024 to $520.39 M in 2025.

North America Solutions (NAS) segment (US land drilling)

The NAS segment is the core channel for US land drilling, characterized by high-spec rig deployment and performance-based contracts. In the fourth quarter of fiscal 2025, this channel delivered direct margins of $242 million, with an associated margin per day of $18,620. The average active rig count for that quarter was 141. Helmerich & Payne, Inc. surpassed over $1 billion of direct margins in this business for the full fiscal 2025 year. Looking ahead to fiscal 2026, the company projects an average contracted rig count between 132 to 148 in NAS.

International Solutions segment (Middle East, South America, etc.)

This segment utilizes a growing global footprint, which now spans six countries, to deliver services internationally. The channel saw significant activity, with 61 rigs working at the end of the fourth quarter of 2025. The company received notifications for seven rigs to resume operations in Saudi Arabia, which will increase the total operating rig count in that country to 24 by mid-2026. The direct margins for this segment exceeded guidance midpoint expectations in Q4 2025, reaching approximately $30 million. For fiscal 2026, the International Solutions segment is forecasted to average between 56 to 68 operating rigs.

Offshore Solutions segment (Gulf of America platform management)

The Offshore Solutions channel focuses on platform management in the Gulf of America. Operating income for this segment increased to $20 million in the fourth quarter of 2025, up from $9 million in the previous quarter, driven by better rig utilization. For Q2 fiscal 2025, the average number of management contracts and contracted platform rigs was expected to range from 30 to 35. The direct margin expectation for the entire Offshore segment in fiscal 2026 is set between $100 million and $115 million.

Direct sales force targeting E&P company executives and operations

The direct sales channel engages a blue-chip customer base, supported by strong contractual alignment. The company emphasizes performance-based contracts, with roughly 50% of its US active fleet currently on term contracts and about 50% on performance contracts. The sales and marketing teams help customers meet objectives for drilling consistent and timely wells. Furthermore, the use of Helmerich & Payne, Inc.'s advanced digital solutions and applications increased by 20% over fiscal 2025. The company expects its General and Administrative expenses for full fiscal 2026 to be between $265 million and $285 million, which includes savings of more than $50 million relative to proforma fiscal 2025 levels.

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Customer Segments

You're looking at the core of Helmerich & Payne, Inc.'s (HP) business-who they serve and where they focus their high-performance drilling assets. Honestly, their customer base is segmented by geography and the type of operator, which directly dictates the rig technology and contract structure they deploy.

The North America Solutions (NAS) segment, which is heavily weighted toward US unconventional plays, remains the financial backbone. For fiscal year 2025, this segment generated revenue of $2.36 B, representing 64.10% of the company's total revenue. This indicates that the primary customer base is concentrated in the US land drilling market.

Major integrated oil and gas companies (blue-chip customers)

Helmerich & Payne, Inc. explicitly states they have a blue-chip customer base supported by strong contractual coverage. These relationships are critical for securing the high-spec FlexRig fleet and driving technology adoption, as evidenced by the fact that 50% of their rigs are now operating under performance contracts.

Independent oil and gas exploration and production (E&P) operators

The customer base includes a broad spectrum of Exploration and Production (E&P) operators. In the US, these E&P companies are increasingly focused on capital discipline and efficiency. This focus drives demand for HP's technology-driven solutions, with over 50% of customers preferring performance-based contracts.

US unconventional resource plays (e.g., 37% Permian Basin market share)

The US unconventional plays, particularly the Permian Basin, are a key focus area for Helmerich & Payne, Inc. The company has actively worked to expand its presence here. Over the past five years, their market share in the Permian Basin has expanded from 29% to approximately 35%. The activity level in Q1 2025 showed Helmerich & Payne leading the field with 580 wells drilled in the Permian. To support this, they deployed 100 unique rigs in the Permian during Q1 2025. The North America Solutions segment, which houses this business, delivered a direct margin of $242 million in the fourth quarter of fiscal 2025.

Here's a quick look at the financial scale tied to the North America Solutions segment versus International Solutions for fiscal year 2025:

Segment	Fiscal Year 2025 Revenue	Q4 Fiscal 2025 Direct Margin
North America Solutions	$2.36 B	$242 million
International Solutions	$802.43 M	Approximately $30 million

National Oil Companies (NOCs) in international markets (e.g., Saudi Arabia)

The international segment, bolstered by the KCA Deutag acquisition, targets growth with National Oil Companies (NOCs) and other international operators. As of November 17, 2025, Helmerich & Payne, Inc. had 137 international land rigs in its fleet. A significant focus is on Saudi Arabia, where the company is executing a strategy to grow its footprint. They have received notifications for seven rigs to resume operations in the first half of 2026, which will bring the total operating rig count in the country to 24 by mid-2026. The International Solutions segment realized direct margins of approximately $30 million in the fourth quarter of fiscal 2025.

The customer profile in international markets is evolving:

• The company now operates in six countries.
• They have meaningful positions in Saudi Arabia and are working to realize expected run rate margins there by the end of fiscal year 2026.
• The International Solutions segment revenue for fiscal year 2025 was $802.43 M.
• The company is focused on replicating its US efficiency success in these international markets.

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Helmerich & Payne, Inc.'s operations, which are heavily weighted toward maintaining and deploying its high-specification rig fleet. The cost structure reflects a capital-intensive business, even as the company actively works to streamline overhead.

Capital Expenditures for Rig Maintenance and Upgrades represent a significant outlay. For the full fiscal year 2025, Helmerich & Payne, Inc. reported capital expenditures totaling $426 million. This spending level is set to decrease meaningfully in the near term; gross capital expenditures for fiscal year 2026 are projected to be between $280 million and $320 million. A portion of this capital is strategic, with maintenance and reactivation capital across the global fleet estimated between $230 million and $250 million for fiscal year 2026, which includes capital for the seven rigs reactivating in Saudi Arabia.

Rig operating costs form the bulk of the recurring expenses. For the fourth quarter of fiscal 2025, total direct operating costs were $715 million. Looking at the full fiscal year 2025, Direct Operating Expenses, excluding Depreciation and Amortization, totaled $2.5 billion. These costs inherently cover the necessary labor, fuel consumption for rig moves and operations, and routine maintenance supplies required to keep the fleet active and compliant.

Helmerich & Payne, Inc. is focused on reducing its fixed overhead. Sales, General, and Administrative (SG&A) expenses for fiscal year 2025 were $287 million. Management has a clear line of sight on further improvements, with fiscal year 2026 General and Administrative expense guidance representing a decrease of over $50 million relative to proforma annualized 2025. The projected SG&A range for fiscal year 2026 is between $265 million and $285 million.

Financing costs are another component of the structure, tied to debt management. Helmerich & Payne, Inc. had a $400 million term loan. As of the end of October 2025, the company had repaid $210 million on this loan. This repayment pace puts the outstanding balance near $190 million as of late 2025. For fiscal year 2026, the expected interest expense is approximately $100 million.

Here is a quick look at some of these key cost and expense figures:

Cost Category/Metric	Relevant Period	Reported Amount
Gross Capital Expenditures	Fiscal Year 2025	$426 million
Total Direct Operating Expenses (Excl. D&A)	Fiscal Year 2025	$2.5 billion
Total Direct Operating Costs	Q4 2025	$715 million
Selling, General and Administrative Expense	Fiscal Year 2025	$287 million
Projected SG&A Savings	Fiscal Year 2026 vs. Proforma 2025	Over $50 million
Term Loan Balance (Implied Remaining)	Late 2025 (Post $210M Repayment)	$190 million
Expected Interest Expense	Fiscal Year 2026	Approximately $100 million

The company is also seeing other related non-operating costs and offsets:

• Depreciation and Amortization expenses for fiscal year 2025 were $625.1 million.
• Acquisition Transaction Costs related to KCA Deutag in fiscal year 2025 totaled $54.7 million.
• Asset Impairment Charges recorded in fiscal year 2025 were $194.0 million.
• Expected offset from ongoing asset sales (tubulars, used equipment) in fiscal year 2026 is approximately $40 million.

Helmerich & Payne, Inc. (HP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Helmerich & Payne, Inc. (HP) brings in cash, which is all about getting paid for putting its high-spec rigs to work, both in the US and globally. The primary driver here is the dayrate structure, even when it's wrapped up in more complex agreements.

Contract drilling dayrates form the bedrock of the revenue. While the exact dayrate is proprietary and varies by rig class and location, we can see the economic output clearly from the North America Solutions (NAS) segment. For the fourth quarter of fiscal 2025, the margin per day achieved in NAS was $18,620. That number tells you the value capture on a per-day basis for their premium land rigs operating in the US market.

Helmerich & Payne, Inc. is actively shifting more revenue toward arrangements that reward efficiency. This is where performance-based contract revenue comes in. Honestly, this is smart; it ties their earnings more closely to customer success. As of the fourth quarter of fiscal 2025, the company reported that 50% of its rigs were operating under these performance contracts. This focus on efficiency gains is a key part of their value proposition, moving beyond just selling rig time.

The revenue generation is clearly segmented, with the US operations being the powerhouse in the fourth quarter of fiscal 2025. Here's a quick look at the direct margins reported by segment for that quarter:

Segment	Q4 2025 Direct Margin (Millions USD)
North America Solutions (NAS)	$242 million
International Solutions	Approximately $30 million
Offshore Solutions	Approximately $35 million

You can see the scale difference. The North America Solutions segment delivered a direct margin of $242 million for Q4 2025. When you combine the International Solutions segment's direct margin of approximately $30 million and the Offshore Solutions segment's record direct margin of approximately $35 million, the combined international and offshore contribution is around $65 million, which is definitely greater than the $64 million threshold you mentioned.

Overall, the top-line performance has been strong and consistent. Helmerich & Payne, Inc. reported quarterly revenue consistently exceeding $1 billion, hitting that mark for the third consecutive quarter in Q4 2025 with a reported revenue of $1.01 billion. This top-line strength shows solid demand for their fleet, even when profitability metrics like adjusted EPS faced headwinds from one-time charges.

To summarize the key revenue-related metrics from that period, you should keep these points in mind:

• Q4 2025 Consolidated Revenue: $1.01 billion.
• North America Solutions Direct Margin (Q4 2025): $242 million.
• Offshore Solutions Direct Margin (Q4 2025): Approximately $35 million (a record).
• Percentage of Rigs on Performance Contracts: 50%.
• North America Solutions Margin Per Day: $18,620.

Finance: review the Q1 2026 guidance for segment margins against the Q4 2025 actuals by next Tuesday.