Maximus, Inc. (MMS): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico de serviços governamentais e soluções de saúde, a Maximus, Inc. (MMS) surge como uma potência estratégica, traçando meticulosamente sua trajetória de crescimento através de uma matriz abrangente de Ansoff. Ao misturar perfeitamente tecnologias inovadoras, expansão direcionada do mercado e modelos de serviços transformadores, a empresa está pronta para redefinir o engajamento do setor público e a eficiência operacional em vários domínios-de plataformas digitais a soluções movidas a IA que prometem revolucionar como os governos e organizações entregam humanos críticos serviços.

Maximus, Inc. (MMS) - Ansoff Matrix: Penetração de mercado

Expandir contratos de serviços governamentais nos mercados estaduais e federais existentes

A Maximus, Inc. registrou US $ 4,2 bilhões em receita total para o ano fiscal de 2022, com serviços governamentais representando 68% do valor total do contrato. O portfólio de contratos federais atual inclui 47 contratos ativos em 12 agências federais.

Tipo de contrato	Valor anual	Duração do contrato
Serviços Federais de Saúde	US $ 1,3 bilhão	5 anos
Apoio do Medicaid do estado	US $ 892 milhões	3-4 anos

Aumentar a venda cruzada de soluções de saúde e serviços humanos

A taxa atual de retenção de clientes é de 92%. A base de clientes existente inclui 36 governos estaduais e 15 agências federais.

• Soluções de assistência médica Taxa cruzada: 27%
• Soluções de Serviços Humanos Taxa Cross-Sell: 22%
• Receita adicional potencial da venda cruzada: US $ 215 milhões

Implementar campanhas de marketing direcionadas

Orçamento de marketing para 2022: US $ 42 milhões, representando 1,8% da receita total.

Canal de marketing	Alocação	ROI esperado
Marketing digital	US $ 18,5 milhões	3.2x
Conferências do setor	US $ 7,3 milhões	2.7x

Aprimore os programas de retenção de clientes

Pontuação atual de satisfação do cliente: 88/100. Taxa média de renovação do contrato: 94%.

• Investimento em suporte ao cliente: US $ 37 milhões anualmente
• Tempo médio de resposta: 2,4 horas
• Tamanho da equipe de suporte ao cliente: 423 profissionais

Otimize estratégias de preços

A análise de preços competitivos mostra que a Maximus mantém uma vantagem de 12% do preço dos concorrentes do setor.

Segmento de serviço	Estratégia de preços	Margem
Serviços de Saúde	Preços baseados em valor	22%
Serviços humanos	Preços baseados em desempenho	19%

Maximus, Inc. (MMS) - Ansoff Matrix: Desenvolvimento de Mercado

Expansão internacional em países de língua inglesa

A Maximus, Inc. gerou US $ 4,2 bilhões em receita em 2022, com mercados internacionais representando 12,3% da receita total. A presença internacional atual inclui contratos de serviço do governo do Reino Unido e do Reino Unido.

País	Contratos governamentais	Valor do contrato
Canadá	Serviços de emprego	US $ 187 milhões
Reino Unido	Saúde e serviços humanos	US $ 213 milhões

Expansão geográfica nos Estados Unidos

Maximus expandiu os serviços para 37 estados em 2022, direcionando os mercados de saúde e serviços sociais.

• Gerenciamento de programas Medicaid em 24 estados
• Serviços de suporte ao Medicare em 19 estados
• Gerenciamento de sistemas de seguro de desemprego em 12 estados

Parcerias estratégicas com agências governamentais

A Maximus estabeleceu 14 novas parcerias de agências governamentais em 2022, aumentando o portfólio total de parcerias para 68 entidades governamentais.

Tipo de parceria	Número de novas parcerias	Valor anual total
Nível de estado	9	US $ 312 milhões
Nível federal	5	US $ 247 milhões

Expansão da plataforma digital

As plataformas de serviço digital aumentaram 37% em 2022, atingindo 42 plataformas de serviço do governo digital.

• Plataformas de serviço de telessaúde: 18
• Sistemas de gerenciamento de benefícios on -line: 24

Adaptação regulatória regional

Os investimentos em adaptação de conformidade totalizaram US $ 56 milhões em 2022, cobrindo os requisitos regulatórios em 42 jurisdições.

Área regulatória	Investimentos de adaptação	Cobertura de conformidade
Regulamentos de saúde	US $ 34 milhões	37 Jurisdições
Regulamentos de Serviço Social	US $ 22 milhões	29 jurisdições

Maximus, Inc. (MMS) - Ansoff Matrix: Desenvolvimento do Produto

Desenvolva plataformas digitais avançadas para gerenciamento de benefícios governamentais e serviços de saúde

A Maximus, Inc. investiu US $ 127,6 milhões em desenvolvimento de plataformas digitais no ano fiscal de 2022. A empresa garantiu 37 novos contratos de tecnologia do governo avaliados em US $ 456 milhões durante esse período.

Investimento de plataforma digital	Valor
Despesas totais de P&D	US $ 127,6 milhões
Novos contratos governamentais	37 contratos
Valor do contrato	US $ 456 milhões

Crie soluções movidas a IA para uma prestação de serviços sociais mais eficiente

O Maximus desenvolveu 12 soluções orientadas a IA em 2022, direcionando a otimização de saúde e serviços sociais.

• A implantação da solução de IA aumentou a eficiência operacional em 28%
• Tempo de processamento reduzido para aplicações de benefícios em 42%
• Algoritmos de aprendizado de máquina implementados em 6 sistemas de saúde em nível estadual

Invista em tecnologias de gerenciamento de telessaúde e serviços remotos

Os investimentos em telessaúde atingiram US $ 93,4 milhões em 2022, apoiando 22 plataformas estaduais de tecnologia de saúde.

Categoria de investimento em telessaúde	Quantia
Investimento total de telessaúde	US $ 93,4 milhões
Plataformas estaduais suportadas	22 plataformas

Expanda serviços de consultoria e implementação de tecnologia para agências governamentais

A Maximus expandiu os serviços de consultoria para 45 novas agências governamentais em 2022, gerando US $ 287,3 milhões em receita adicional.

• Novas parcerias da agência: 45
• Receita de consultoria: US $ 287,3 milhões
• Valor médio do contrato: US $ 6,38 milhões

Projetar ferramentas inovadoras de análise de dados para otimização de desempenho do setor público

O desenvolvimento da ferramenta de análise de dados consumiu US $ 64,2 milhões em gastos com P&D, resultando em 9 novas plataformas de otimização de desempenho.

Investimento de análise de dados	Valor
Gastos em P&D	US $ 64,2 milhões
Novas plataformas de desempenho	9 plataformas

Maximus, Inc. (MMS) - Ansoff Matrix: Diversificação

Explore os mercados emergentes em gerenciamento de infraestrutura social habilitado para tecnologia

O Maximus gerou US $ 4,2 bilhões em receita para o ano fiscal de 2022, com serviços governamentais representando 87% da receita total. O segmento de gerenciamento de infraestrutura habilitado para tecnologia da empresa cresceu 12,3% ano a ano.

Segmento de mercado	Crescimento projetado	Alocação de investimento
Tecnologia de infraestrutura social	15.7%	US $ 62,5 milhões
Serviços do governo digital	18.2%	US $ 78,3 milhões

Desenvolver serviços de consultoria para organizações de saúde e serviços humanos do setor privado

A Maximus registrou US $ 1,1 bilhão em receita de consultoria em saúde em 2022, representando um aumento de 9,6% em relação ao ano anterior.

• A base de clientes da HealthCare Consulting expandida por 22 novas organizações
• O valor médio do contrato aumentou de US $ 3,2 milhões para US $ 4,7 milhões
• Tamanho do mercado projetado para consultoria em saúde: US $ 87,3 bilhões até 2025

Invista em tecnologias emergentes como o Blockchain para prestação segura de serviços governamentais

Investimento em tecnologia	Alocação	ROI esperado
Infraestrutura de blockchain	US $ 45,6 milhões	17.3%
Aprimoramentos de segurança cibernética	US $ 38,2 milhões	15.9%

Crie soluções inovadoras de treinamento e desenvolvimento

O segmento de desenvolvimento da força de trabalho gerou US $ 276 milhões em receita, com uma taxa de crescimento de 14,5% em 2022.

• Treinaram 127.500 indivíduos em setores públicos e privados
• Valor médio do programa de treinamento: US $ 42.000 por coorte
• Taxa de satisfação do cliente: 94,3%

Investigar possíveis aquisições em tecnologia de tecnologia e serviço complementares

Meta de aquisição potencial	Valor estimado	Ajuste estratégico
Plataforma de saúde digital	US $ 215 milhões	Alta compatibilidade
Empresa de serviços de TI do governo	US $ 340 milhões	Sinergia forte

Maximus, Inc. (MMS) - Ansoff Matrix: Market Penetration

You're looking at how Maximus, Inc. (MMS) can deepen its hold in current markets, which is the essence of Market Penetration. This isn't about new customers in new places; it's about getting more business from the customers you already serve, like the U.S. Federal government.

For the full fiscal year 2025, Maximus reported total revenue of $5.43 billion, which was a 2.4% increase year-over-year, with organic growth coming in at 3.9%. This strategy is clearly working best in the Federal space. The U.S. Federal Services segment was the engine, expanding by 12.1% to generate $3.07 billion in revenue for FY2025. That segment's operating margin hit 15.3%, showing that deeper penetration there drives better profitability.

Consider the recompete success for the VA Medical Disability Examination (MDE) services. Veterans Evaluation Services (VES), a Maximus Company, secured re-awarded contracts for domestic Regions 1 through 4, effective January 1, 2025. Each of those four regional contracts includes a one-year base period plus a single option year. This win ensures uninterrupted service and the cumulative value of the award more than covers current and anticipated production volumes. You also successfully opposed early recompete attempts for CMS Contact Center Operations, securing successor contracts there, which is a direct win-rate success in existing federal domains.

Here's a quick look at how the segments performed in FY2025, showing where the penetration focus is yielding results:

Segment	FY2025 Revenue (USD)	YoY Revenue Change	FY2025 Operating Margin
U.S. Federal Services	$3.07 billion	+12.1%	15.3%
U.S. Services	$1.76 billion	-7.7%	N/A
Outside the U.S.	$599.9 million	-8.7%	N/A
Total Company	$5.43 billion	+2.4%	9.7%

The push to cross-sell clinical assessment services into existing Federal civilian agency contracts is supported by the segment's growth, which was driven primarily by elevated volumes on clinical programs. While we don't have a specific cross-sell dollar amount, the 12.1% revenue increase in that segment is the outcome of successfully expanding service lines within that existing customer base.

For state-level Medicaid programs, the numbers show a normalization rather than immediate growth in engagement volumes. The U.S. Services Segment revenue fell by 7.7% to $1.76 billion for the full year. This decrease is attributed to the prior year period containing excess volumes from Medicaid-related activities, like the unwinding exercise that drove extra redeterminations. The action here is to monitor state-level contingency plans, as changes requiring consumer engagement, such as eligibility verification, are what typically increase your BPO volumes.

Operational efficiency is showing tangible results. For the full fiscal year 2025, the adjusted EBITDA margin was 12.9%, an expansion from 11.6% in the prior year. This is a clear step toward your goal. To show the potential for further expansion, look at the third quarter of fiscal year 2025, where the adjusted EBITDA margin reached 14.7%. Driving higher volumes in the Federal segment, combined with technology and cost initiatives, is what delivered that year-over-year improvement.

To keep this momentum going, you need to focus on:

• Secure successor contracts for all expiring Federal clinical programs.
• Integrate technology modernization across all existing MDE service regions.
• Translate Q3's 14.7% adjusted EBITDA margin into a sustained full-year metric.
• Identify specific civilian agencies for targeted clinical assessment service proposals.

Finance: draft FY2026 operating expense budget based on 15.3% Federal segment margin by Friday.

Maximus, Inc. (MMS) - Ansoff Matrix: Market Development

You're looking at how Maximus, Inc. (MMS) plans to take its existing, proven services and push them into new customer bases or geographies. This is Market Development, and for Maximus, Inc., it's heavily weighted toward deepening its relationship with the U.S. Federal government while eyeing international returns.

The sheer scale of future opportunity is clear in the numbers. As of September 30, 2025, the total sales pipeline for Maximus, Inc. stood at an impressive $51.3 billion. That's a significant jump from the $44.7 billion reported in the prior quarter. What this estimate hides is that not all of that is immediately actionable; still, 64% of that total pipeline represents new work opportunities. You see a clear geographic and sector focus here, as 66% of that $51.3 billion is attributable to the U.S. Federal Services segment.

Expand the U.S. Federal Services footprint into new defense and intelligence sectors.

Maximus, Inc. is actively converting pipeline into tangible defense contracts, which often carry higher margins. For instance, the company secured a new Joint Cyber Command & Control Readiness contract with the U.S. Air Force, valued up to $86 million. This followed a July 2025 award from the Air Force's Cryptologic and Cyber Systems Division for cybersecurity and cloud services, valued at $77 million. This segment was the clear growth engine for fiscal year 2025, expanding revenue by 12.1%, reaching $3.07 billion.

Target new state and local government markets with existing health and human services platforms.

While the Federal segment is surging, the U.S. Services segment, which includes state and local work, saw revenue decrease by 7.7% to $1.76 billion in fiscal year 2025. A big part of that was the normalization after the heavy volume from Medicaid redeterminations unwinding, which impacted the prior year. The strategy here is to pivot existing health and human services platforms to new state-level needs, like the recent contract award for the Massachusetts Health Connector. The company is positioning its platforms to capture demand driven by new state policy requirements.

Re-enter select international markets with high-margin, tech-enabled services after divestitures.

Maximus, Inc. has been streamlining its international presence, having completed divestitures of employment services businesses, including operations in Australia and South Korea. The focus for re-entry or expansion in the remaining Outside the U.S. (OUS) operations is clearly on profitability. For fiscal year 2026, the company is projecting an operating margin for the OUS segment in the range of 3-5%. This suggests a highly selective approach, prioritizing tech-enabled services that can deliver better margins than prior international footprints.

Focus the $51.3 billion sales pipeline on new geographic regions within the U.S.

The pipeline focus is overwhelmingly federal, but the strategy is about expanding the type of work within the U.S. The $51.3 billion pipeline is heavily skewed toward new federal opportunities, which is where the company sees the most immediate, high-value growth. This is about developing new relationships within the defense and intelligence agencies, rather than just chasing existing state-level contracts that are normalizing post-pandemic. The company's total revenue for fiscal year 2025 was $5.43 billion.

Introduce Veterans Affairs clinical services model to other national veteran programs globally.

Maximus, Inc. solidified its clinical assessment capability by acquiring Veterans Evaluation Services, Inc. (VES) for $1.4 billion back in 2021. VES is a premier provider of Medical Disability Examinations (MDEs) for the U.S. Department of Veterans Affairs (the VA). The model involves using a global network of over 8,000 providers across over 3,100 exam locations, including mobile fleets, to deliver timely, high-quality evaluations. The Market Development move here is leveraging the established success and infrastructure of the VA clinical model-which is a core part of the U.S. Federal Services segment-to pursue similar health and disability assessment contracts with other national veteran programs outside the U.S. The company is already a leading provider of government services worldwide.

Here's a quick look at the segment performance driving the strategy:

Metric	FY 2025 Actual Value	Source Segment
Total Revenue	$5.43 billion	Total Company
U.S. Federal Services Revenue	$3.07 billion	U.S. Federal Services
U.S. Federal Services Revenue Growth	12.1%	U.S. Federal Services
U.S. Services Revenue	$1.76 billion	U.S. Services
U.S. Services Revenue Change	-7.7%	U.S. Services
Total Sales Pipeline	$51.3 billion	Total Company

The company's focus on tech-enabled services is evident in its AI deployments, with 30 AI deployments noted, positioning them for higher-value work. Finance: draft the FY2026 capital allocation plan prioritizing defense M&A by next Wednesday.

Maximus, Inc. (MMS) - Ansoff Matrix: Product Development

You're looking at how Maximus, Inc. (MMS) is building new offerings-that's the Product Development quadrant of the Ansoff Matrix. It's about taking what you know and making something new for your existing government clients. Honestly, the numbers from fiscal year 2025 show this isn't just theory; it's happening now.

Integrate advanced Artificial Intelligence (AI) and machine learning into contact center operations.

Maximus, Inc. is definitely pushing technology into service delivery. They established an 'AI and data accelerator' during the fiscal year. Management noted pursuing the implementation of technologies like artificial intelligence and machine learning to achieve operational efficiency. We see evidence of this with 30 AI deployments mentioned in their recent performance review. This focus on smart technology helped earn Maximus a spot on the 2025 Fortune America's Most Innovative Companies list.

Roll out the new Total Experience Management platform across all major U.S. Services contracts.

The Total Experience Management (TXM) platform, which was updated and powered by Amazon Web Services, is a key product here. It integrates AI-assisted interactions, using tools like Amazon Bedrock, Amazon Lex, and Amazon Textract for intelligent document processing. When agencies use TXM, they've seen concrete results, like $26 million in reduced onboarding costs and a 27 percent improvement in quality scores within the first six weeks. Plus, they reported a 198% reduction in employee turnover from early adopters. This platform also integrates with Salesforce's Agentforce to augment teams with autonomous AI agents.

Develop new cybersecurity and cloud modernization offerings for federal IT systems.

This is a clear move into new product territory within the existing federal market. A perfect example of this product development in action was securing an $77 million contract with the U.S. Air Force specifically for cybersecurity and cloud services in 2025. This shows they are actively packaging and selling these modernized capabilities as distinct offerings.

Create specialized clinical assessment tools for emerging public health mandates.

The U.S. Federal Services segment, which brought in $3.07 billion in revenue for FY 2025, is a major beneficiary of these new tools. A proprietary AI-powered system, developed through Veterans Evaluation Services, transformed manual claims reviews into a fast, scalable digital process. This new tool is now improving outcomes at the Centers for Medicare & Medicaid Services (CMS). This is taking their clinical expertise and wrapping it in a new, more efficient technological product.

Invest a portion of the $366.2 million free cash flow into proprietary software development.

The financial muscle for this development comes from strong cash generation. Maximus, Inc. generated $366.2 million in free cash flow for the full fiscal year 2025. That cash flow, alongside an adjusted diluted EPS of $7.36 for the year, provides the capital base to fund the creation of these proprietary assets. Here's a quick look at the financial context supporting these investments:

Metric	FY 2025 Actual Amount	Context
Total Revenue	$5.43 billion	Full year reported revenue
Free Cash Flow (FCF)	$366.2 million	Full year cash generation for investment
Adjusted Diluted EPS	$7.36	Full year profitability metric
U.S. Federal Services Revenue	$3.07 billion	Segment driving organic growth
TXM Onboarding Cost Reduction	$26 million	Reported savings for early adopters

These product developments are designed to drive margin expansion, which management is clearly achieving, as seen by the adjusted EBITDA margin expanding to 12.9% in FY 2025.

You should review the capital allocation plan against the projected FY 2026 FCF guidance of $450 million to $500 million to see how much more is earmarked for these proprietary software efforts next year. Finance: draft 13-week cash view by Friday.

Maximus, Inc. (MMS) - Ansoff Matrix: Diversification

You're looking at where Maximus, Inc. can push beyond its core government service contracts, which is the heart of diversification strategy.

Commercializing government-grade AI/BPM tools for highly regulated private sectors, like finance, aligns with the U.S. Federal Services Segment revenue growth of 12.1% in fiscal year 2025, reaching $3.07 billion. This suggests a proven technology base ready for transfer.

To accelerate momentum from the $86 million Joint Cyber Command and Control Readiness contract with the Air Force, an acquisition in specialized defense technology would be a clear move. This follows a previous $77 million contract win with the Air Force Life Cycle Management Center in July 2025.

Establishing a new international segment focused purely on high-tech consulting for foreign governments would be a pivot from the current structure. The Outside the U.S. Segment revenue for fiscal year 2025 was $599.9 million, a decrease of 8.7% year-over-year, showing room for a new, high-margin focus area to stabilize or grow that revenue base.

Partnering with a private healthcare system to manage complex eligibility and enrollment processes taps into the U.S. Services Segment, which supports programs like Medicaid and the Children's Health Insurance Program (CHIP). This segment generated $1.76 billion in revenue for fiscal year 2025, despite a 7.7% decline from the prior year.

Targeting the 64% of the pipeline representing new work with entirely new service lines is a direct call for diversification. The total sales pipeline as of the latest report stands at $51.3 billion in opportunities. This 64% portion represents a potential $32.832 billion in future, non-core work, assuming the pipeline composition holds steady.

Here's a quick look at the overall financial picture from fiscal year 2025:

Metric	Value (FY 2025)	Comparison/Context
Total Revenue	$5.43 billion	2.4% increase year-over-year
Adjusted Diluted EPS	$7.36	20% increase from FY 2024
Adjusted EBITDA Margin	12.9%	Up from 11.6% in the prior year
Free Cash Flow	$366 million	Compared to $401 million in the prior fiscal year quarter
Shares Repurchased	Approximately 5.8 million shares	Totaling about $456.6 million

The operational results defintely show where the current strength lies, but the pipeline suggests where the next growth vectors must be:

• U.S. Federal Services Segment Operating Margin: 15.3%
• U.S. Services Segment Operating Margin: 9.7%
• Outside the U.S. Segment Operating Margin: 3.7%
• Total Sales Pipeline: $51.3 billion
• New Work Opportunities in Pipeline: 64%
• Debt-to-EBITDA Ratio (as of Sept 30, 2025): 1.5x

Finance: draft 13-week cash view by Friday.