Maximus, Inc. (MMS): ANSOFF-Matrixanalyse

In der dynamischen Landschaft der Regierungsdienstleistungen und Gesundheitslösungen entwickelt sich Maximus, Inc. (MMS) zu einem strategischen Kraftpaket, das seinen Wachstumskurs anhand einer umfassenden Ansoff-Matrix sorgfältig aufzeichnet. Durch die nahtlose Verbindung innovativer Technologien, gezielter Marktexpansion und transformativer Servicemodelle ist das Unternehmen bereit, das Engagement des öffentlichen Sektors und die betriebliche Effizienz in mehreren Bereichen neu zu definieren – von digitalen Plattformen bis hin zu KI-gestützten Lösungen, die versprechen, die Art und Weise, wie Regierungen und Organisationen wichtige menschliche Dienstleistungen erbringen, zu revolutionieren.

Maximus, Inc. (MMS) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie Regierungsdienstleistungsverträge innerhalb bestehender staatlicher und bundesstaatlicher Märkte

Maximus, Inc. meldete für das Geschäftsjahr 2022 einen Gesamtumsatz von 4,2 Milliarden US-Dollar, wobei staatliche Dienstleistungen 68 % des Gesamtauftragswerts ausmachten. Das aktuelle Bundesvertragsportfolio umfasst 47 aktive Verträge von 12 Bundesbehörden.

Vertragstyp	Jährlicher Wert	Vertragsdauer
Bundesgesundheitsdienste	1,3 Milliarden US-Dollar	5 Jahre
Staatliche Medicaid-Unterstützung	892 Millionen US-Dollar	3-4 Jahre

Steigern Sie das Cross-Selling von Lösungen im Gesundheitswesen und im Personalwesen

Die aktuelle Kundenbindungsrate liegt bei 92 %. Der bestehende Kundenstamm umfasst 36 Landesregierungen und 15 Bundesbehörden.

• Cross-Selling-Rate für Gesundheitslösungen: 27 %
• Cross-Selling-Rate für Human-Services-Lösungen: 22 %
• Möglicher zusätzlicher Umsatz durch Cross-Selling: 215 Millionen US-Dollar

Implementieren Sie gezielte Marketingkampagnen

Marketingbudget für 2022: 42 Millionen US-Dollar, was 1,8 % des Gesamtumsatzes entspricht.

Marketingkanal	Zuordnung	Erwarteter ROI
Digitales Marketing	18,5 Millionen US-Dollar	3,2x
Branchenkonferenzen	7,3 Millionen US-Dollar	2,7x

Verbessern Sie Kundenbindungsprogramme

Aktueller Kundenzufriedenheitswert: 88/100. Durchschnittliche Vertragsverlängerungsrate: 94 %.

• Investition in den Kundensupport: 37 Millionen US-Dollar jährlich
• Durchschnittliche Antwortzeit: 2,4 Stunden
• Größe des Kundensupport-Teams: 423 Fachleute

Optimieren Sie Preisstrategien

Eine Analyse der Wettbewerbspreise zeigt, dass Maximus einen Preisvorteil von 12 % gegenüber der Konkurrenz in der Branche hat.

Servicesegment	Preisstrategie	Marge
Gesundheitsdienste	Wertorientierte Preisgestaltung	22%
Humandienstleistungen	Leistungsorientierte Preisgestaltung	19%

Maximus, Inc. (MMS) – Ansoff-Matrix: Marktentwicklung

Internationale Expansion in englischsprachigen Ländern

Maximus, Inc. erwirtschaftete im Jahr 2022 einen Umsatz von 4,2 Milliarden US-Dollar, wobei internationale Märkte 12,3 % des Gesamtumsatzes ausmachten. Die derzeitige internationale Präsenz umfasst staatliche Dienstleistungsverträge für Kanada und das Vereinigte Königreich.

Land	Regierungsverträge	Vertragswert
Kanada	Arbeitsvermittlung	187 Millionen Dollar
Vereinigtes Königreich	Gesundheits- und Sozialdienste	213 Millionen Dollar

Geografische Expansion innerhalb der Vereinigten Staaten

Maximus weitete seine Dienstleistungen im Jahr 2022 auf 37 Bundesstaaten aus und zielte auf die Märkte für Gesundheits- und Sozialdienstleistungen ab.

• Verwaltung des Medicaid-Programms in 24 Bundesstaaten
• Medicare-Unterstützungsdienste in 19 Bundesstaaten
• Verwaltung des Arbeitslosenversicherungssystems in 12 Bundesstaaten

Strategische Partnerschaften mit Regierungsbehörden

Im Jahr 2022 gründete Maximus 14 neue Partnerschaften mit Regierungsbehörden und erhöhte damit das gesamte Partnerschaftsportfolio auf 68 Regierungsstellen.

Partnerschaftstyp	Anzahl neuer Partnerschaften	Jährlicher Gesamtwert
Landesebene	9	312 Millionen Dollar
Bundesebene	5	247 Millionen Dollar

Erweiterung der digitalen Plattform

Die Zahl digitaler Dienstleistungsplattformen stieg im Jahr 2022 um 37 % auf 42 digitale Regierungsdienstleistungsplattformen.

• Plattformen für Telegesundheitsdienste: 18
• Online-Leistungsverwaltungssysteme: 24

Regionale regulatorische Anpassung

Die Investitionen in die Compliance-Anpassung beliefen sich im Jahr 2022 auf insgesamt 56 Millionen US-Dollar und deckten regulatorische Anforderungen in 42 Gerichtsbarkeiten ab.

Regulierungsbereich	Anpassungsinvestitionen	Compliance-Abdeckung
Gesundheitsvorschriften	34 Millionen Dollar	37 Gerichtsbarkeiten
Sozialdienstordnung	22 Millionen Dollar	29 Gerichtsbarkeiten

Maximus, Inc. (MMS) – Ansoff-Matrix: Produktentwicklung

Entwickeln Sie fortschrittliche digitale Plattformen für die Verwaltung staatlicher Leistungen und Gesundheitsdienste

Maximus, Inc. investierte im Geschäftsjahr 2022 127,6 Millionen US-Dollar in die Entwicklung digitaler Plattformen. Das Unternehmen sicherte sich in diesem Zeitraum 37 neue staatliche Technologieverträge im Wert von 456 Millionen US-Dollar.

Investition in digitale Plattformen	Wert
Gesamtausgaben für Forschung und Entwicklung	127,6 Millionen US-Dollar
Neue Regierungsverträge	37 Verträge
Vertragswert	456 Millionen US-Dollar

Erstellen Sie KI-gestützte Lösungen für eine effizientere Bereitstellung sozialer Dienste

Maximus hat im Jahr 2022 12 KI-gesteuerte Lösungen entwickelt, die auf die Optimierung von Gesundheits- und Sozialdiensten abzielen.

• Der Einsatz von KI-Lösungen steigerte die betriebliche Effizienz um 28 %
• Reduzierte Bearbeitungszeit für Leistungsanträge um 42 %
• Implementierung von Algorithmen für maschinelles Lernen in 6 Gesundheitssystemen auf Landesebene

Investieren Sie in Telegesundheits- und Remote-Service-Management-Technologien

Die Investitionen in Telegesundheit erreichten im Jahr 2022 93,4 Millionen US-Dollar und unterstützten 22 staatliche Technologieplattformen im Gesundheitswesen.

Kategorie „Telegesundheitsinvestitionen“.	Betrag
Gesamtinvestition in Telegesundheit	93,4 Millionen US-Dollar
Unterstützte staatliche Plattformen	22 Plattformen

Erweitern Sie die Beratungs- und Technologieimplementierungsdienste für Regierungsbehörden

Maximus weitete seine Beratungsdienstleistungen im Jahr 2022 auf 45 neue Regierungsbehörden aus und generierte dadurch 287,3 Millionen US-Dollar an zusätzlichen Einnahmen.

• Neue Agenturpartnerschaften: 45
• Beratungsumsatz: 287,3 Millionen US-Dollar
• Durchschnittlicher Vertragswert: 6,38 Millionen US-Dollar

Entwerfen Sie innovative Datenanalysetools zur Leistungsoptimierung im öffentlichen Sektor

Die Entwicklung von Datenanalysetools verschlang 64,2 Millionen US-Dollar an Forschungs- und Entwicklungsausgaben, was zu neun neuen Plattformen zur Leistungsoptimierung führte.

Investition in Datenanalyse	Wert
F&E-Ausgaben	64,2 Millionen US-Dollar
Neue Leistungsplattformen	9 Plattformen

Maximus, Inc. (MMS) – Ansoff-Matrix: Diversifikation

Entdecken Sie aufstrebende Märkte für technologiegestütztes soziales Infrastrukturmanagement

Maximus erwirtschaftete im Geschäftsjahr 2022 einen Umsatz von 4,2 Milliarden US-Dollar, wobei staatliche Dienstleistungen 87 % des Gesamtumsatzes ausmachen. Das technologiegestützte Infrastrukturmanagement-Segment des Unternehmens wuchs im Jahresvergleich um 12,3 %.

Marktsegment	Prognostiziertes Wachstum	Investitionsallokation
Soziale Infrastrukturtechnologie	15.7%	62,5 Millionen US-Dollar
Digitale Regierungsdienste	18.2%	78,3 Millionen US-Dollar

Entwickeln Sie Beratungsdienste für private Gesundheits- und Sozialdienstleistungsorganisationen

Maximus meldete für das Jahr 2022 einen Umsatz aus Gesundheitsberatung in Höhe von 1,1 Milliarden US-Dollar, was einer Steigerung von 9,6 % gegenüber dem Vorjahr entspricht.

• Der Kundenstamm der Gesundheitsberatung wurde um 22 neue Organisationen erweitert
• Der durchschnittliche Vertragswert stieg von 3,2 Millionen US-Dollar auf 4,7 Millionen US-Dollar
• Prognostizierte Marktgröße für Gesundheitsberatung: 87,3 Milliarden US-Dollar bis 2025

Investieren Sie in neue Technologien wie Blockchain für die sichere Bereitstellung von Regierungsdiensten

Technologieinvestitionen	Zuordnung	Erwarteter ROI
Blockchain-Infrastruktur	45,6 Millionen US-Dollar	17.3%
Verbesserungen der Cybersicherheit	38,2 Millionen US-Dollar	15.9%

Schaffen Sie innovative Lösungen für die Schulung und Entwicklung Ihrer Belegschaft

Das Segment Personalentwicklung erwirtschaftete einen Umsatz von 276 Millionen US-Dollar, mit einer Wachstumsrate von 14,5 % im Jahr 2022.

• Schulung von 127.500 Personen im öffentlichen und privaten Sektor
• Durchschnittlicher Wert des Schulungsprogramms: 42.000 USD pro Kohorte
• Kundenzufriedenheitsrate: 94,3 %

Untersuchen Sie potenzielle Akquisitionen in komplementären Technologie- und Servicebereichen

Mögliches Akquisitionsziel	Geschätzter Wert	Strategische Passform
Digitale Gesundheitsplattform	215 Millionen Dollar	Hohe Kompatibilität
Staatliches IT-Dienstleistungsunternehmen	340 Millionen Dollar	Starke Synergie

Maximus, Inc. (MMS) - Ansoff Matrix: Market Penetration

You're looking at how Maximus, Inc. (MMS) can deepen its hold in current markets, which is the essence of Market Penetration. This isn't about new customers in new places; it's about getting more business from the customers you already serve, like the U.S. Federal government.

For the full fiscal year 2025, Maximus reported total revenue of $5.43 billion, which was a 2.4% increase year-over-year, with organic growth coming in at 3.9%. This strategy is clearly working best in the Federal space. The U.S. Federal Services segment was the engine, expanding by 12.1% to generate $3.07 billion in revenue for FY2025. That segment's operating margin hit 15.3%, showing that deeper penetration there drives better profitability.

Consider the recompete success for the VA Medical Disability Examination (MDE) services. Veterans Evaluation Services (VES), a Maximus Company, secured re-awarded contracts for domestic Regions 1 through 4, effective January 1, 2025. Each of those four regional contracts includes a one-year base period plus a single option year. This win ensures uninterrupted service and the cumulative value of the award more than covers current and anticipated production volumes. You also successfully opposed early recompete attempts for CMS Contact Center Operations, securing successor contracts there, which is a direct win-rate success in existing federal domains.

Here's a quick look at how the segments performed in FY2025, showing where the penetration focus is yielding results:

Segment	FY2025 Revenue (USD)	YoY Revenue Change	FY2025 Operating Margin
U.S. Federal Services	$3.07 billion	+12.1%	15.3%
U.S. Services	$1.76 billion	-7.7%	N/A
Outside the U.S.	$599.9 million	-8.7%	N/A
Total Company	$5.43 billion	+2.4%	9.7%

The push to cross-sell clinical assessment services into existing Federal civilian agency contracts is supported by the segment's growth, which was driven primarily by elevated volumes on clinical programs. While we don't have a specific cross-sell dollar amount, the 12.1% revenue increase in that segment is the outcome of successfully expanding service lines within that existing customer base.

For state-level Medicaid programs, the numbers show a normalization rather than immediate growth in engagement volumes. The U.S. Services Segment revenue fell by 7.7% to $1.76 billion for the full year. This decrease is attributed to the prior year period containing excess volumes from Medicaid-related activities, like the unwinding exercise that drove extra redeterminations. The action here is to monitor state-level contingency plans, as changes requiring consumer engagement, such as eligibility verification, are what typically increase your BPO volumes.

Operational efficiency is showing tangible results. For the full fiscal year 2025, the adjusted EBITDA margin was 12.9%, an expansion from 11.6% in the prior year. This is a clear step toward your goal. To show the potential for further expansion, look at the third quarter of fiscal year 2025, where the adjusted EBITDA margin reached 14.7%. Driving higher volumes in the Federal segment, combined with technology and cost initiatives, is what delivered that year-over-year improvement.

To keep this momentum going, you need to focus on:

• Secure successor contracts for all expiring Federal clinical programs.
• Integrate technology modernization across all existing MDE service regions.
• Translate Q3's 14.7% adjusted EBITDA margin into a sustained full-year metric.
• Identify specific civilian agencies for targeted clinical assessment service proposals.

Finance: draft FY2026 operating expense budget based on 15.3% Federal segment margin by Friday.

Maximus, Inc. (MMS) - Ansoff Matrix: Market Development

You're looking at how Maximus, Inc. (MMS) plans to take its existing, proven services and push them into new customer bases or geographies. This is Market Development, and for Maximus, Inc., it's heavily weighted toward deepening its relationship with the U.S. Federal government while eyeing international returns.

The sheer scale of future opportunity is clear in the numbers. As of September 30, 2025, the total sales pipeline for Maximus, Inc. stood at an impressive $51.3 billion. That's a significant jump from the $44.7 billion reported in the prior quarter. What this estimate hides is that not all of that is immediately actionable; still, 64% of that total pipeline represents new work opportunities. You see a clear geographic and sector focus here, as 66% of that $51.3 billion is attributable to the U.S. Federal Services segment.

Expand the U.S. Federal Services footprint into new defense and intelligence sectors.

Maximus, Inc. is actively converting pipeline into tangible defense contracts, which often carry higher margins. For instance, the company secured a new Joint Cyber Command & Control Readiness contract with the U.S. Air Force, valued up to $86 million. This followed a July 2025 award from the Air Force's Cryptologic and Cyber Systems Division for cybersecurity and cloud services, valued at $77 million. This segment was the clear growth engine for fiscal year 2025, expanding revenue by 12.1%, reaching $3.07 billion.

Target new state and local government markets with existing health and human services platforms.

While the Federal segment is surging, the U.S. Services segment, which includes state and local work, saw revenue decrease by 7.7% to $1.76 billion in fiscal year 2025. A big part of that was the normalization after the heavy volume from Medicaid redeterminations unwinding, which impacted the prior year. The strategy here is to pivot existing health and human services platforms to new state-level needs, like the recent contract award for the Massachusetts Health Connector. The company is positioning its platforms to capture demand driven by new state policy requirements.

Re-enter select international markets with high-margin, tech-enabled services after divestitures.

Maximus, Inc. has been streamlining its international presence, having completed divestitures of employment services businesses, including operations in Australia and South Korea. The focus for re-entry or expansion in the remaining Outside the U.S. (OUS) operations is clearly on profitability. For fiscal year 2026, the company is projecting an operating margin for the OUS segment in the range of 3-5%. This suggests a highly selective approach, prioritizing tech-enabled services that can deliver better margins than prior international footprints.

Focus the $51.3 billion sales pipeline on new geographic regions within the U.S.

The pipeline focus is overwhelmingly federal, but the strategy is about expanding the type of work within the U.S. The $51.3 billion pipeline is heavily skewed toward new federal opportunities, which is where the company sees the most immediate, high-value growth. This is about developing new relationships within the defense and intelligence agencies, rather than just chasing existing state-level contracts that are normalizing post-pandemic. The company's total revenue for fiscal year 2025 was $5.43 billion.

Introduce Veterans Affairs clinical services model to other national veteran programs globally.

Maximus, Inc. solidified its clinical assessment capability by acquiring Veterans Evaluation Services, Inc. (VES) for $1.4 billion back in 2021. VES is a premier provider of Medical Disability Examinations (MDEs) for the U.S. Department of Veterans Affairs (the VA). The model involves using a global network of over 8,000 providers across over 3,100 exam locations, including mobile fleets, to deliver timely, high-quality evaluations. The Market Development move here is leveraging the established success and infrastructure of the VA clinical model-which is a core part of the U.S. Federal Services segment-to pursue similar health and disability assessment contracts with other national veteran programs outside the U.S. The company is already a leading provider of government services worldwide.

Here's a quick look at the segment performance driving the strategy:

Metric	FY 2025 Actual Value	Source Segment
Total Revenue	$5.43 billion	Total Company
U.S. Federal Services Revenue	$3.07 billion	U.S. Federal Services
U.S. Federal Services Revenue Growth	12.1%	U.S. Federal Services
U.S. Services Revenue	$1.76 billion	U.S. Services
U.S. Services Revenue Change	-7.7%	U.S. Services
Total Sales Pipeline	$51.3 billion	Total Company

The company's focus on tech-enabled services is evident in its AI deployments, with 30 AI deployments noted, positioning them for higher-value work. Finance: draft the FY2026 capital allocation plan prioritizing defense M&A by next Wednesday.

Maximus, Inc. (MMS) - Ansoff Matrix: Product Development

You're looking at how Maximus, Inc. (MMS) is building new offerings-that's the Product Development quadrant of the Ansoff Matrix. It's about taking what you know and making something new for your existing government clients. Honestly, the numbers from fiscal year 2025 show this isn't just theory; it's happening now.

Integrate advanced Artificial Intelligence (AI) and machine learning into contact center operations.

Maximus, Inc. is definitely pushing technology into service delivery. They established an 'AI and data accelerator' during the fiscal year. Management noted pursuing the implementation of technologies like artificial intelligence and machine learning to achieve operational efficiency. We see evidence of this with 30 AI deployments mentioned in their recent performance review. This focus on smart technology helped earn Maximus a spot on the 2025 Fortune America's Most Innovative Companies list.

Roll out the new Total Experience Management platform across all major U.S. Services contracts.

The Total Experience Management (TXM) platform, which was updated and powered by Amazon Web Services, is a key product here. It integrates AI-assisted interactions, using tools like Amazon Bedrock, Amazon Lex, and Amazon Textract for intelligent document processing. When agencies use TXM, they've seen concrete results, like $26 million in reduced onboarding costs and a 27 percent improvement in quality scores within the first six weeks. Plus, they reported a 198% reduction in employee turnover from early adopters. This platform also integrates with Salesforce's Agentforce to augment teams with autonomous AI agents.

Develop new cybersecurity and cloud modernization offerings for federal IT systems.

This is a clear move into new product territory within the existing federal market. A perfect example of this product development in action was securing an $77 million contract with the U.S. Air Force specifically for cybersecurity and cloud services in 2025. This shows they are actively packaging and selling these modernized capabilities as distinct offerings.

Create specialized clinical assessment tools for emerging public health mandates.

The U.S. Federal Services segment, which brought in $3.07 billion in revenue for FY 2025, is a major beneficiary of these new tools. A proprietary AI-powered system, developed through Veterans Evaluation Services, transformed manual claims reviews into a fast, scalable digital process. This new tool is now improving outcomes at the Centers for Medicare & Medicaid Services (CMS). This is taking their clinical expertise and wrapping it in a new, more efficient technological product.

Invest a portion of the $366.2 million free cash flow into proprietary software development.

The financial muscle for this development comes from strong cash generation. Maximus, Inc. generated $366.2 million in free cash flow for the full fiscal year 2025. That cash flow, alongside an adjusted diluted EPS of $7.36 for the year, provides the capital base to fund the creation of these proprietary assets. Here's a quick look at the financial context supporting these investments:

Metric	FY 2025 Actual Amount	Context
Total Revenue	$5.43 billion	Full year reported revenue
Free Cash Flow (FCF)	$366.2 million	Full year cash generation for investment
Adjusted Diluted EPS	$7.36	Full year profitability metric
U.S. Federal Services Revenue	$3.07 billion	Segment driving organic growth
TXM Onboarding Cost Reduction	$26 million	Reported savings for early adopters

These product developments are designed to drive margin expansion, which management is clearly achieving, as seen by the adjusted EBITDA margin expanding to 12.9% in FY 2025.

You should review the capital allocation plan against the projected FY 2026 FCF guidance of $450 million to $500 million to see how much more is earmarked for these proprietary software efforts next year. Finance: draft 13-week cash view by Friday.

Maximus, Inc. (MMS) - Ansoff Matrix: Diversification

You're looking at where Maximus, Inc. can push beyond its core government service contracts, which is the heart of diversification strategy.

Commercializing government-grade AI/BPM tools for highly regulated private sectors, like finance, aligns with the U.S. Federal Services Segment revenue growth of 12.1% in fiscal year 2025, reaching $3.07 billion. This suggests a proven technology base ready for transfer.

To accelerate momentum from the $86 million Joint Cyber Command and Control Readiness contract with the Air Force, an acquisition in specialized defense technology would be a clear move. This follows a previous $77 million contract win with the Air Force Life Cycle Management Center in July 2025.

Establishing a new international segment focused purely on high-tech consulting for foreign governments would be a pivot from the current structure. The Outside the U.S. Segment revenue for fiscal year 2025 was $599.9 million, a decrease of 8.7% year-over-year, showing room for a new, high-margin focus area to stabilize or grow that revenue base.

Partnering with a private healthcare system to manage complex eligibility and enrollment processes taps into the U.S. Services Segment, which supports programs like Medicaid and the Children's Health Insurance Program (CHIP). This segment generated $1.76 billion in revenue for fiscal year 2025, despite a 7.7% decline from the prior year.

Targeting the 64% of the pipeline representing new work with entirely new service lines is a direct call for diversification. The total sales pipeline as of the latest report stands at $51.3 billion in opportunities. This 64% portion represents a potential $32.832 billion in future, non-core work, assuming the pipeline composition holds steady.

Here's a quick look at the overall financial picture from fiscal year 2025:

Metric	Value (FY 2025)	Comparison/Context
Total Revenue	$5.43 billion	2.4% increase year-over-year
Adjusted Diluted EPS	$7.36	20% increase from FY 2024
Adjusted EBITDA Margin	12.9%	Up from 11.6% in the prior year
Free Cash Flow	$366 million	Compared to $401 million in the prior fiscal year quarter
Shares Repurchased	Approximately 5.8 million shares	Totaling about $456.6 million

The operational results defintely show where the current strength lies, but the pipeline suggests where the next growth vectors must be:

• U.S. Federal Services Segment Operating Margin: 15.3%
• U.S. Services Segment Operating Margin: 9.7%
• Outside the U.S. Segment Operating Margin: 3.7%
• Total Sales Pipeline: $51.3 billion
• New Work Opportunities in Pipeline: 64%
• Debt-to-EBITDA Ratio (as of Sept 30, 2025): 1.5x

Finance: draft 13-week cash view by Friday.