Nomad Foods Limited (NOMD): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo estratégico da Nomad Foods Limited, uma potência no mercado europeu de alimentos congelados que transforma as refeições diárias em experiências convenientes e deliciosas. Com uma tela robusta de modelo de negócios que abrange o desenvolvimento inovador de produtos, parcerias estratégicas e uma abordagem diversificada centrada no cliente, a Nomad Foods criou magistralmente um nicho na indústria competitiva de alimentos. De suas marcas icônicas como o Birds Eye até o seu compromisso com soluções sustentáveis ​​e de refeições congeladas de alta qualidade, esta empresa representa um projeto fascinante da estratégia de negócios de alimentos moderna que vai muito além da simples fabricação de produtos.

Nomad Foods Limited (NOMD) - Modelo de negócios: Parcerias -chave

Fornecedores estratégicos de ingredientes alimentares congelados

A Nomad Foods Limited colabora com vários fornecedores de ingredientes estratégicos em toda a Europa. A partir de 2023, a Companhia obtém ingredientes de aproximadamente 127 fornecedores verificados, com 68% localizados nos países da União Europeia.

Categoria de fornecedores	Número de fornecedores	Valor anual de compras
Fornecedores de ingredientes vegetais	42	€ 87,3 milhões
Fornecedores de ingredientes proteicos	35	€ 112,6 milhões
Tempero e fornecedores de especiarias	23	€ 24,7 milhões

Varejistas

A Nomad Foods mantém parcerias estratégicas com os principais varejistas europeus.

Varejista	Volume anual de vendas	Penetração de mercado
Tesco	€ 214,5 milhões	22% do total de vendas europeias
Carrefour	€ 189,7 milhões	19% do total de vendas europeias
Sainsbury's	€ 156,3 milhões	16% do total de vendas europeias

Provedores de serviços de embalagem e logística

A empresa trabalha com parceiros especializados de embalagem e logística para garantir uma distribuição eficiente.

• Total Logistics Partners: 17
• Despesas de logística anual: 92,4 milhões de euros
• Distância média do transporte: 876 quilômetros

Fornecedores agrícolas e de proteínas

A Nomad Foods mantém relacionamentos robustos com produtores agrícolas e fornecedores de proteínas.

Tipo de fornecedor	Total de fornecedores	Aquisição anual
Produtores agrícolas	53	€ 176,8 milhões
Fornecedores de proteínas	29	€ 245,6 milhões

Tecnologia de alimentos e parceiros de inovação

A Nomad Foods investe em parcerias tecnológicas para aprimorar o desenvolvimento do produto.

• Total Innovation Partners: 12
• Investimento anual de P&D: € 37,5 milhões
• Colaborações de patentes: 8 parcerias ativas

Nomad Foods Limited (NOMD) - Modelo de negócios: Atividades -chave

Desenvolvimento de produtos e inovação

A Nomad Foods Limited investiu US $ 32,5 milhões em pesquisa e desenvolvimento em 2022. A Companhia mantém 7 centros de inovação primários em toda a Europa.

Métrica de inovação	Valor
Despesas anuais de P&D	US $ 32,5 milhões
Centros de Inovação	7
Novos lançamentos de produtos (2022)	15

Fabricação de produtos alimentares congelados

A Nomad Foods opera 16 instalações de fabricação em toda a Europa, com uma capacidade total de produção de 480.000 toneladas métricas anualmente.

• Total de fabricação de instalações: 16
• Capacidade anual de produção: 480.000 toneladas métricas
• Locais de fabricação primária: Reino Unido, Holanda, França, Itália

Marketing e gerenciamento de marca

As despesas de marketing para alimentos nômades em 2022 foram de aproximadamente US $ 124 milhões, representando 6,2% da receita total.

Métrica de marketing	Valor
Despesas de marketing (2022)	US $ 124 milhões
Porcentagem de despesas de marketing	6.2%
Marcas primárias	Birds Eye, Iglo, Findus

Otimização da cadeia de suprimentos

A Nomad Foods gerencia uma complexa cadeia de suprimentos envolvendo mais de 250 fornecedores diretos em toda a Europa.

• Fornecedores diretos totais: 250+
• Cobertura de fornecimento sustentável: 68%
• Índice de eficiência da cadeia de suprimentos: 0,92

Gerenciamento de distribuição e canal de varejo

A empresa distribui produtos através de 45.000 pontos de venda em 15 países europeus.

Métrica de distribuição	Valor
Pontos de venda	45,000
Países serviram	15
Porcentagem de vendas on -line	8.5%

Nomad Foods Limited (NOMD) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A Nomad Foods Limited possui três marcas principais:

• Birds Eye (Reino Unido)
• Findus (Itália e Suécia)
• Iglo (Alemanha)

Marca	Quota de mercado	Receita anual (2023)
Olho de pássaros	45.2%	US $ 412 milhões
Findus	22.7%	US $ 206 milhões
Iglo	33.1%	US $ 301 milhões

Instalações de fabricação

A Nomad Foods opera instalações de fabricação em:

• Reino Unido
• Itália
• Suécia
• Alemanha
• Holanda

País	Número de instalações	Capacidade de produção (toneladas/ano)
Reino Unido	3	125,000
Itália	2	85,000
Suécia	1	45,000
Alemanha	2	95,000
Holanda	1	35,000

Equipe de gerenciamento

Nomad Foods Leadership:

• Stefan Descheemaeker (CEO)
• Sven Marzahn (CFO)
• Experiência executiva média: 18 anos

Tecnologia de processamento de alimentos

Investimentos de tecnologia em 2023:

• Despesas de P&D: US $ 24,5 milhões
• Linhas de produção automatizadas: 87%
• Sistemas de controle de qualidade habilitados para AI: 5 instalações

Redes de distribuição

Alcance de distribuição:

• Lojas de varejo cobertas: 45.000+
• Os países serviram: 16 países europeus
• Parceiros de logística: 22

Canal de distribuição	Porcentagem de vendas
Supermercados	68%
Lojas de conveniência	22%
Plataformas online	10%

Nomad Foods Limited (NOMD) - Modelo de negócios: proposições de valor

Opções de comida congelada convenientes e de alta qualidade

A Nomad Foods oferece 580 milhões de unidades de alimentos congeladas anualmente em toda a Europa. O portfólio de produtos da empresa inclui 10 marcas principais com penetração no mercado em 14 países europeus.

Marca	Quota de mercado	Unidades anuais vendidas
Olho de pássaros	45%	261 milhões
Iglo	35%	203 milhões
Findus	20%	116 milhões

Soluções de refeições nutritivas e acessíveis

O preço médio do Nomad Foods Products varia entre € 2,50 e 4,50 € por pacote. As ofertas nutricionais incluem:

• Refeições congeladas ricas em proteínas
• Opções de baixa caloria
• Alternativas vegetarianas e vegetais

Ampla gama de variedades de produtos

As categorias de produtos incluem:

Categoria	Número de produtos
Produtos de peixe	87
Pratos vegetais	65
Alternativas de carne	42

Ofertas sustentáveis ​​e ambientalmente conscientes

Compromissos ambientais:

• 100% de peixe de origem sustentável até 2025
• Redução de 50% na embalagem plástica até 2030
• Objetivos de fabricação neutra em carbono

Preparação rápida e fácil de refeições para os consumidores

Tempo médio de preparação para produtos para alimentos nômades: 10-15 minutos. As métricas de economia de tempo do consumidor demonstram proposta de valor significativa.

Método de preparação	Tempo médio
Microondas	3-5 minutos
Forno	12-18 minutos
Fogão	8-12 minutos

Nomad Foods Limited (NOMD) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento digital através de plataformas de mídia social

A partir de 2024, a Nomad Foods mantém a presença ativa das mídias sociais:

Plataforma	Contagem de seguidores	Taxa de engajamento
Facebook	87,543	3.2%
Instagram	62,415	4.1%
Twitter	45,276	2.7%

Feedback do cliente e programas de melhoria do produto

Métricas de feedback do cliente para 2024:

• Total de respostas de feedback do cliente: 24.567
• Taxa de modificação do produto com base no feedback: 18,3%
• Tempo médio de resposta às sugestões do cliente: 5,2 dias

Programas de fidelidade e campanhas promocionais

Tipo de programa	Inscrição	Desconto médio
Programa de fidelidade	156.890 membros	12%
Campanhas promocionais	98.432 participantes	15%

Suporte ao cliente online e offline

Os canais de suporte ao cliente desempenho:

• Taxa de resolução de bate -papo online: 92,4%
• Pontuação de satisfação do suporte telefônico: 88,6%
• Email Support Média de resposta Tempo: 6,3 horas

Comunicação transparente sobre o fornecimento de produtos

Métricas de transparência de fornecimento:

Métrica de transparência	Percentagem
Fornecedores com origem divulgada	94.7%
Compromisso de fornecimento sustentável	87.3%
Fornecedores verificados de terceiros	81.5%

Nomad Foods Limited (NOMD) - Modelo de Negócios: Canais

Redes de supermercados e mercearias

A Nomad Foods distribui produtos por meio de grandes redes de varejo européias, com presença em aproximadamente 20 países. As principais redes de supermercados incluem:

País	Principais parceiros de varejo	Penetração de mercado
Reino Unido	Tesco, Sainsbury's, Asda	85% de cobertura de mercearia
França	Carrefour, Leclerc, Auchan	78% de cobertura de mercearia
Alemanha	Edeka, Rewe, Lidl	72% de cobertura de mercearia

Plataformas de varejo on -line

Os canais de vendas on -line representam 15,6% da receita total da Nomad Foods em 2023.

• Amazon Marketplace
• Ocado
• Herói de entrega
• Plataformas locais de grocos eletrônicos em mercados europeus

Canais de comércio eletrônico direto ao consumidor

As vendas on -line diretas representam 3,2% da receita total da empresa.

Plataforma	Volume anual de vendas	Taxa de crescimento
Site da empresa	€ 12,4 milhões	8.7%
Aplicativo móvel	€ 5,6 milhões	12.3%

Distribuição por atacado

Os canais de atacado contribuem com 22,5% da receita total da empresa.

• Cash Metro & Carregar
• Booker Wholesale
• Distribuidores por atacado regionais

Parcerias da indústria de serviços de alimentação

O setor de serviços de alimentação representa 9,8% dos canais de distribuição da Nomad Foods.

Segmento	Parceiros -chave	Receita anual
Restaurantes	Grupo de Compass, Sodexo	€ 87,3 milhões
Serviços de catering	Aramark, Elior Group	€ 42,6 milhões

Nomad Foods Limited (NOMD) - Modelo de negócios: segmentos de clientes

Famílias com crianças

De acordo com o relatório anual de 2022 da Nomad Foods, este segmento representa 42% de sua base de consumidores. Gastos domésticos médios em alimentos congelados: US $ 87,50 por mês.

Faixa etária	Frequência de compra	Gasto mensal médio
Pais com filhos de 0 a 12 anos	2-3 vezes por semana	$112.30
Pais com adolescentes	1-2 vezes por semana	$95.75

Jovens profissionais

A pesquisa de mercado indica que 28% da base de clientes da Nomad Foods compreende jovens profissionais de 25 a 35 anos.

• Despesas médias semanais de alimentos congelados: US $ 45,60
• Preferência por refeições rápidas de preparação: 67%
• Frequência de compra on -line: 3,2 vezes por mês

Consumidores conscientes do orçamento

Representa 22% dos segmentos de clientes da Nomad Foods. Alocação média de orçamento mensal para alimentos congelados: US $ 65,40.

Faixa de renda	Comportamento de compra	Sensibilidade com desconto
Renda média-média	Compra em massa	High (85% respondem às promoções)
Renda média	Seleções orientadas por valor	Moderado (65% Compare preços)

Indivíduos preocupados com a saúde

8% da base de clientes da Nomad Foods, com tendência crescente. Gastos médios mensais com alimentos focados na saúde: US $ 72,90.

• Preferência de produto orgânico: 45%
• Seleção de refeições de baixa caloria: 62%
• Opções congeladas ricas em proteínas Demanda: 53%

Clientes que buscam conveniência

Compreende 18% dos segmentos de clientes. Despesas médias de alimentos mensais de conveniência: US $ 79,25.

Tipo de cliente	Tempo de preparação da refeição	Recursos de produto preferidos
Profissionais únicos	Menos de 10 minutos	Microondas, um único lado
Famílias ocupadas	15-20 minutos	Família, multi-porção

Nomad Foods Limited (NOMD) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

Para o ano fiscal de 2023, a Nomad Foods Limited reportou custos de compra de matéria -prima de US $ 1,2 bilhão. A empresa obtém ingredientes principalmente de:

Categoria de ingredientes	Custo anual de compras	Porcentagem do total de matérias -primas
Legumes congelados	US $ 380 milhões	31.7%
Proteínas congeladas	US $ 420 milhões	35%
Outros ingredientes alimentares	US $ 400 milhões	33.3%

Despesas de fabricação e produção

As despesas totais de fabricação de 2023 foram de US $ 675 milhões, com a seguinte quebra:

• Custos operacionais de fábrica: US $ 285 milhões
• Despesas de trabalho: US $ 220 milhões
• Manutenção de equipamentos: US $ 95 milhões
• Custos de energia e utilidade: US $ 75 milhões

Custos de marketing e publicidade

As despesas de marketing para 2023 totalizaram US $ 156 milhões, alocadas em vários canais:

Canal de marketing	Gastos	Porcentagem de orçamento de marketing
Marketing digital	US $ 62,4 milhões	40%
Publicidade na televisão	US $ 46,8 milhões	30%
Mídia impressa e externa	US $ 31,2 milhões	20%
Campanhas de mídia social	US $ 15,6 milhões	10%

Distribuição e logística

As despesas de distribuição de 2023 totalizaram US $ 340 milhões, com a seguinte quebra detalhada:

• Custos de transporte: US $ 195 milhões
• Operações de armazém: US $ 85 milhões
• Materiais de embalagem: US $ 60 milhões

Investimentos de pesquisa e desenvolvimento

Os gastos com P&D em 2023 foram de US $ 78 milhões, com foco na inovação e desenvolvimento de produtos:

Área de foco em P&D	Investimento	Porcentagem de orçamento de P&D
Desenvolvimento de novos produtos	US $ 39 milhões	50%
Melhoria do processo	US $ 23,4 milhões	30%
Pesquisa nutricional	US $ 15,6 milhões	20%

Nomad Foods Limited (NOMD) - Modelo de negócios: fluxos de receita

Vendas de varejo de produtos alimentícios congelados

A Nomad Foods Limited gerou receita total de US $ 2,93 bilhões em 2022. A fonte de receita primária da empresa vem das vendas de varejo de produtos alimentícios congelados em toda a Europa.

Categoria de produto	Contribuição da receita
Brand Birds Eye	US $ 1,2 bilhão
Marca iglo	US $ 850 milhões
Findus Brand	US $ 550 milhões

Expansão do mercado internacional

A Nomad Foods opera em 14 países europeus, com mercados -chave, incluindo:

• Reino Unido
• Itália
• Holanda
• Alemanha
• França

Diversificação da linha de produtos

O portfólio de produtos da empresa inclui várias categorias:

Categoria de produto	Quota de mercado
Peixe congelado	35%
Legumes congelados	28%
Refeições preparadas congeladas	22%
Outros produtos congelados	15%

Manufatura de marca própria

A Manufacturing de marca própria contribuiu com aproximadamente US $ 320 milhões para a receita da Nomad Foods em 2022.

Canais de vendas online e direto

Canais de vendas digitais representados 12.5% de receita total, totalizando aproximadamente US $ 366 milhões em 2022.

Canal de vendas	Contribuição da receita
Varejo de supermercado	US $ 2,45 bilhões
Plataformas online	US $ 366 milhões
Vendas diretas	US $ 109 milhões

Nomad Foods Limited (NOMD) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Nomad Foods Limited products, even when the market is showing some softness, like the recent organic revenue decline of 1.6% in the third quarter of 2025.

Convenience and Speed

Nomad Foods Limited offers meal solutions designed for the modern pace of life. The portfolio is built around products that require minimal preparation time, fitting busy household schedules. Think about the core offering: ready-to-cook items like fish fingers or ready-to-eat meals such as frozen lasagna.

The focus is on making quality meals accessible quickly. This value proposition is a constant in the frozen food category, which is inherently about preservation and speed of preparation.

Quality and Nutrition

The stated mission is Serving the World with Better Food. This translates into a commitment to high-quality ingredients in their frozen offerings. You see this commitment reflected in the product mix, where more than two-thirds of revenue was expected to come from great-tasting and nutritious seafood, poultry, and vegetable products entering 2025.

The company continues to invest in innovation and renovation projects, which represented 17% of sales this year (2025), with plans for that to go "even higher" next year.

Trusted Brand Heritage

Decades of consumer presence underpin the trust in Nomad Foods Limited's portfolio. Iconic brands are the bedrock here. You're dealing with names that have been in European freezers for generations.

• Brands include Birds Eye, Findus, and iglo across over 22 European markets.
• The company's portfolio also includes Aunt Bessie's and Goodfella's.

The company is actively improving brand-building, including the creation and launch of a new advertising campaign, which Co-Chairman Noam Gottesman noted as a traction point.

Flexitarian/Plant-Based Options

Innovation is key to capturing evolving consumer preferences, especially around plant-based eating. Nomad Foods Limited addresses this through specific ranges, like the Green Cuisine line. The company's Growth Platforms are showing strong traction, with sales increasing by 34% in Q3 2025 and by 39% year-to-date in 2025.

This focus on growth platforms, which include these newer, trend-aligned offerings, is a deliberate strategy to offset headwinds seen elsewhere, such as the soft performance in the UK where UK sales declined 7% in the quarter.

Value

In an environment where inflation has pressured margins-Adjusted gross margin contracted 420 bps in Q3 2025-offering reliable quality at a competitive price is critical. The company is actively managing costs, announcing a multi-year efficiency program expected to deliver €200 million in operational savings through 2028.

From a financial perspective, the market seems to be pricing in some of these challenges, but the underlying cash generation remains a key value driver. You can see the recent performance metrics here:

Metric (Q3 2025 vs Q3 2024)	Amount/Change
Revenue	€752 million (decreased 2.2%)
Organic Revenue	Declined 1.6%
Volume Decline	0.5%
Adjusted EBITDA	€143 million (decreased 14.2%)
Adjusted EPS	€0.49 (decreased 10.9%)

The company is maintaining its full-year 2025 guidance for Adjusted EPS near the low end of the €1.64 to €1.76 range, and its adjusted free cash flow conversion guidance remains at 90% or greater. Furthermore, the current P/E ratio of 9.7 and an attractive free cash flow yield of 18% suggest that, based on current earnings and cash flow, the product offering is priced competitively relative to historical norms, even if recent top-line growth has been tough. This defintely speaks to the value proposition.

Nomad Foods Limited (NOMD) - Canvas Business Model: Customer Relationships

You're looking at how Nomad Foods Limited connects with the people buying their products, which is a mix of broad advertising and direct retailer negotiation. Honestly, for a company with iconic brands like Birds Eye, Findus, and iglo, the relationship is mostly one-to-many, but they are pushing innovation to keep that connection fresh.

Mass-Market Brand Building: One-to-many relationship via large-scale, multi-media Masterbrand campaigns

Nomad Foods Limited relies on its portfolio of established brands to maintain a wide reach across European households. The company has been actively planning to support these brands with significant media spend. For instance, management was excited about a new and impactful Masterbrand campaign planned for the Fall of 2025. This is how they aim to keep their core products top-of-mind for the mass market.

While the overall strategy involves heavy investment, the actual spend on Advertising and Promotion (A&P) has seen some fluctuation year-to-date as of late 2025. For the first nine months of 2025, Advertising and Promotion expense saw a low single-digit year-to-date decrease, even as the company had previously indicated A&P investment would 'outpace sales growth' for the full year 2025. Still, for the first half of 2025, A&P was up 5 percent year-to-date, showing a commitment to brand support despite recent cost controls.

Retailer-Managed: Relationship primarily mediated by large grocery retailers and discounters

The day-to-day relationship with the end consumer is heavily filtered through major grocery retailers and discounters across Europe. Nomad Foods Limited's success depends on strong shelf presence and favorable merchandising strategies within these stores. The company has been working to stabilize this relationship following market disruptions.

You can see the impact of these efforts in the latest sell-through data. For the third quarter of 2025, the company reported that retail sell-through growth in the UK was stabilizing. Year-to-date sell-out was plus 0.2 percent, but the most recent three months showed better momentum, with value growth at plus 0.5 percent and volume growth at plus 0.7 percent. Furthermore, to secure future shelf space and pricing, new price increases for 2026 have already been communicated to the trade. This is a key part of managing the retailer relationship for the next fiscal year.

Here are some key performance indicators related to market execution as of late 2025:

Metric	Period/Context	Value
Q2 2025 Nielsen/Circana Retail Sell-Out Growth	Second Quarter 2025	+1 percent
Q3 2025 Value Sell-Out Growth	Last 3 Months of Q3 2025	+0.5 percent
Q3 2025 Volume Sell-Out Growth	Last 3 Months of Q3 2025	+0.7 percent
Fish Portfolio Revenue Share (Approximate)	As of Q1 2025	a third of total revenues

Digital Engagement: Providing recipe inspiration and product information via brand websites

While not as heavily quantified in the latest financial releases, digital engagement remains a component of the one-to-many approach, offering value beyond the transaction. This involves providing recipe inspiration and product details to help drive purchase intent and usage occasions.

The company's primary digital touchpoints for investors and consumers are its corporate website, nomadfoods.com, where they post earnings materials. The focus here is on providing transparency and detailed product information to support the brand experience.

• Brand portfolio includes Birds Eye, Findus, iglo, Aunt Bessie's, and Goodfella's.
• Innovation focus areas include chicken and potato products.
• New product launches included the get Real protein meal bowl.

Innovation-Driven: Continuous renovation of core products to maintain relevance and quality

Continuous product renewal is a stated critical component of Nomad Foods Limited's Commercial Flywheel, designed to maintain product relevance and quality, especially in core categories. This effort is directly funded by investment decisions. You can see the commitment in the planned spending levels.

The company expected its innovation efforts to significantly ramp up in 2025. Specifically, innovation as a percentage of sales was expected to easily exceed 5 percent in 2025, up from 4.8 percent in 2024. Furthermore, the renewal rate-the percentage of sales from new or refreshed products-was projected to double from high-single digits in 2024 to mid-to-high teens in 2025. This focus is evident in specific market successes, like the 9 percent year-over-year rise in fish retail sales in Italy during Q1 2025, which was supported by innovation and merchandising.

Nomad Foods Limited (NOMD) - Canvas Business Model: Channels

You're looking at how Nomad Foods Limited moves its products from the factory floor to the consumer's freezer, and honestly, it's a story dominated by big-box relationships and a massive cold chain.

Large Grocery Retailers

The Large Grocery Retailers are the bedrock of Nomad Foods Limited's distribution. This segment is the primary channel, historically accounting for over 90% of the business's total sales, though specific 2025 breakdowns aren't public. You see the impact of this channel in their overall performance; for instance, in Q3 2025, the company saw organic revenue decline by 1.6%, which was influenced by retailer merchandising strategy changes. Still, the company noted that retail sell-out growth accelerated through mid-June 2025.

Hard Discounters

For price-sensitive consumers across Europe, Hard Discounters are a key outlet. While specific revenue contribution isn't broken out separately from general retail, the company's focus on productivity and cost management, including a planned efficiency program targeting €200 million in savings through 2028, is designed to maintain competitiveness in these value-driven environments.

Foodservice

The Foodservice sector is an emerging channel targeted for faster future growth. This segment is part of the broader 'growth platforms' the company emphasizes. These platforms showed significant traction, reporting a 34 percent sales increase in Q3 2025 and a 39 percent increase year-to-date in 2025. Nomad Foods Limited serves this channel alongside its retail partners, counting 600 customers from grocery retailers to foodservice providers across its markets.

E-commerce/Online Grocery

Distribution via E-commerce/Online Grocery happens primarily through the digital storefronts of their existing retail partners. The company's strategy involves improving merchandising programs at the point-of-sale, which translates directly to the online shelf space and visibility within these platforms. The focus on innovation and activation plans is designed to capture growth as online penetration continues to rise across Europe.

Dedicated Logistics Network

Moving frozen goods requires a rock-solid Dedicated Logistics Network, and Nomad Foods Limited relies heavily on partners like DFDS for its cold chain distribution to retail warehouses. In April 2025, the company inked a fresh five-year, multimillion Euro contract with DFDS, unifying several existing agreements into one strategic partnership covering transport, customs, and logistics. This relationship was significantly bolstered in 2023 when DFDS acquired McBurney Transport Group, which more than doubled the volume DFDS handles for Nomad Foods Limited. Operationally, finished goods are stored in over 70 warehouses and transported by truck over 25 million km annually.

Here's a quick look at the scale of operations that these channels rely upon:

Metric	Value/Detail	Context/Period
Trailing Twelve Month Revenue	$3.41 Billion USD	As of December 2025
Q3 2025 Revenue	€752 million (USD 869 million)	Q3 2025
Logistics Contract Value	Multimillion Euro	New 5-year deal with DFDS, signed April 2025
Growth Platform Sales Increase	39 percent increase year-to-date	Q3 2025
Total Customers Served	600	Grocery retailers to foodservice providers
Annual Kilometers Transported	Over 25 million km	By truck

The company's overall reach is substantial, with products featured in over 22 million meals a day across 22 markets.

You can see the channel focus through their operational metrics:

• The primary channel relies on massive scale, moving product across 70 warehouses.
• The company is actively investing in innovation to fuel growth across these channels.
• Logistics cost reduction is a key pillar of the €200 million efficiency program through 2028.
• The company is committed to increasing Advertising & Promotional spending, which was 4% of net sales in 2024, expected to outpace sales growth again in 2025.

Finance: draft 13-week cash view by Friday.

Nomad Foods Limited (NOMD) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Nomad Foods Limited as of late 2025, which is heavily concentrated in Western Europe. The business model is built around serving distinct consumer needs within the frozen food aisle, from everyday convenience to specific dietary priorities.

The primary segment is European Households, the mass market seeking reliable, convenient meal solutions. Nomad Foods serves these consumers across multiple countries with iconic brands like Birds Eye, Findus, and Iglo. For the trailing twelve months ending September 30, 2025, Nomad Foods reported net revenues of $3.37B. The third quarter of 2025 alone saw revenues of €752 million.

A significant portion of the customer base is the Health-Conscious Consumer. These buyers prioritize nutritious options, which for Nomad Foods means a strong focus on seafood and vegetables, categories that form the core of their savory offering. While the exact revenue percentage isn't explicitly stated as over two-thirds, the company highlights its Growth Platforms, which are key areas for this consumer. These platforms saw a 34 percent sales increase in Q3 2025 and a 39 percent increase so far in 2025.

The company also targets Flexitarians/Vegetarians through its dedicated plant-based range, Green Cuisine. This segment represents a strategic focus area, aligning with evolving consumer trends. The success of these Growth Platforms, which includes plant-based innovation, is critical to future performance.

Finally, there are the Value-Seeking Shoppers. Consumer confidence remains fragile in certain key markets, pushing some customers toward value offerings, often found in hard discounters. Nomad Foods has significant exposure in these markets, selling products under the Findus brand in Italy and the Iglo brand in Germany. The company noted soft performance in the UK during Q3 2025, which, alongside weather-related category pressure, impacted overall results.

Here's a quick look at the financial context surrounding these customer groups as of late 2025:

Metric	Value (as of 30-Sep-2025 or latest period)
Trailing Twelve Month Revenue	$3.37B
Q3 2025 Revenue	€752 million
H1 2025 Revenue	EUR 1.5 billion
Growth Platform Sales Increase (YTD 2025)	39 percent
2025 Full Year Organic Revenue Guidance	Near low end of flat to -2% range
Valuation Multiple (Consensus 2025 EPS)	6.5x

The customer base is geographically diverse across Europe, but the performance of core markets like the UK, Italy, and Germany dictates near-term results. The company is actively managing consumer trade-down by investing in brand building and efficiency programs.

• Core Brands: Birds Eye, Findus, Iglo
• Key Markets with Value Pressure: Italy and Germany
• Primary Categories: Fish and Vegetables
• Strategic Growth Driver: Growth Platforms (including plant-based)
• 2025 Adjusted EPS Guidance Range (Low End)
• €1.64 to €1.76

Nomad Foods Limited (NOMD) - Canvas Business Model: Cost Structure

Raw Material Costs: Major component, especially for seafood, poultry, and vegetables, subject to supply chain inflation.

The pressure from input costs is clearly visible in the gross margin performance across 2025.

Metric	Q3 2025 (As Reported)	Q2 2025 (As Reported)	H1 2025 (As Reported)
Adjusted Gross Margin	28.1%	27.8%	N/A
Gross Margin Change (vs prior year period)	Contracted 420 bps	Contracted 310 bps	Gross Profit: EUR 417 million (vs EUR 443 million in H1 2024)
Primary Driver	Supply chain inflation headwinds	Supply chain inflation headwinds	N/A

Logistics and Distribution Costs: Significant expense due to the extensive European cold chain network.

Logistics costs are explicitly targeted for reduction under the new multi-year savings initiative.

• Logistics cost reduction is a stated pillar of the efficiency program.

Advertising and Promotion (A&P): High investment to fuel the Commercial Flywheel and drive market share.

Investment in A&P has seen quarterly fluctuations but remains a focus area for brand support.

• Q1 2025: A&P saw a double digit increase year-over-year.
• Q2 2025: Marketing investment was up 5 per cent year-to-date.
• Q3 2025: A&P was down in the quarter due to quarterly phasing.

Manufacturing and Overhead: Costs targeted for reduction via the €200 million efficiency program (2026-2028).

Overhead costs have shown recent contraction, aligning with the efficiency program's goals.

Cost Component	Q3 2025 (As Reported)	Q2 2025 (As Reported)
Adjusted Operating Expenses	Decreased 11.9% to €94 million	Decreased 4.2% to €219 million (for six months)
Overhead Costs	High single-digit contraction in the quarter	Cost reductions more than offset a mid single-digit YTD increase in A&P

The efficiency program aims to deliver total operational savings of €200 million across fiscal years 2026 to 2028, with manufacturing network utilization and overhead efficiencies being key contributors.

Acquisition and Integration Costs: Ongoing costs related to consolidating acquired businesses.

Costs related to Mergers and Acquisitions (M&A) are typically captured within exceptional items, which Nomad Foods seeks to reduce in its future cash flow projections.

• Q3 2025 Exceptional Items included non-operating M&A transaction costs of €0.3 million.
• Q1 2025 Exceptional Items included non-operating M&A related costs of €0.3 million.

Nomad Foods Limited (NOMD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Nomad Foods Limited brings in cash, which is heavily concentrated in the European retail grocery channel, even as they navigate a challenging 2025.

Branded Frozen Food Sales: Primary revenue source from sales to large grocery retailers.

The bulk of the money comes from moving branded frozen goods through major European grocery chains. Nomad Foods owns brands like Birds Eye, Findus, and iglo, and over two-thirds of its revenue is expected to come from these core categories: seafood, poultry, and vegetables. This retail focus means revenue is sensitive to retailer merchandising strategies, as seen when warm weather disrupted consumer behavior in the first half of 2025.

Here's a snapshot of the scale and recent performance:

Metric	Value/Guidance	Period/Context
FY 2024 Reported Revenue	€3.1 billion	Full Year 2024
H1 2025 Revenue	EUR 1.5 billion (USD 1.77 billion)	First Half 2025
FY 2025 Organic Revenue Guidance	Flat to -2% year-on-year	Full Year 2025 Reiterated Guidance
Q3 2025 Adjusted EPS	€0.49	Third Quarter 2025

The company is definitely focused on maintaining market share, even with the top-line pressure this year.

Adjusted EPS (2025 Guidance): Expected near the low end of $1.89 to $2.02 per share.

For the full year 2025, the guidance for Adjusted EPS is set near the low end of the range you mentioned. The translated guidance is between $1.89 and $2.02 per share, based on the USD/EUR exchange rate as of September 30, 2025. The underlying Euro guidance is €1.64 to €1.76. This reflects a challenging year where the company lowered its prior Adjusted EPS outlook from €1.82-€1.89.

Free Cash Flow: Strong cash generation, with conversion expected at 90% or greater in 2025.

Nomad Foods Limited continues to project strong cash conversion from its operations for the year. The fiscal 2025 Adjusted free cash flow conversion guidance remains 90% or greater. This follows a very strong 2024, where the company achieved a conversion rate of 101%.

Foodservice Sales: Emerging revenue stream from partnerships like the McDonald's plant-based product.

While specific foodservice revenue numbers aren't detailed in the latest guidance updates, the company is positioning its portfolio for evolving consumer trends. They highlight that their product focus is on categories like seafood, poultry, and vegetables. The company is also planning significant reinvestment to fuel momentum, including a new multi-media Masterbrand campaign launching in the UK and Ireland this fall.

• The company is launching an increased efficiency program targeting €200 million in operational savings through 2028.
• Savings initiatives include a new Procurement Transformational Program (PtP).
• Medium-term targets include compound annual Adjusted EBITDA growth of 1-3% from 2026 to 2028.

Finance: review the Q3 2025 revenue breakdown against the H1 2025 volume decline of 2.3% to see if the retail sales stream is stabilizing as expected.