Nova Lifestyle, Inc. (NVFY): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Nova Lifestyle, Inc. (NVFY) surge como uma força dinâmica na paisagem moderna de móveis, revolucionando a decoração de casa com sua abordagem inovadora de design, acessibilidade e estratégia centrada no cliente. Ao misturar perfeitamente a estética contemporânea com soluções funcionais, a empresa criou um nicho único no mercado de móveis domésticos competitivos, direcionando os entusiastas da geração do milênio urbano e do design que desejam móveis elegantes e acessíveis. Seu modelo de negócios Canvas revela um projeto sofisticado que transforma o varejo de móveis tradicionais por meio de parcerias estratégicas, design de ponta e estratégias de distribuição de vários canais que posicionam a NVFY como uma marca de visão de futuro no mundo em evolução das soluções interiores domésticas.

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: Parcerias -chave

Parceiros de manufatura na China

A Nova Lifestyle mantém parcerias estratégicas de fabricação com várias instalações na província de Guangdong, China. A partir de 2023 relatórios financeiros, a empresa possui relações diretas de fabricação com três instalações de produção primárias.

Parceiro de fabricação	Localização	Capacidade de produção	Valor anual do contrato
Shenzhen Furniture Manufacturing Co.	Shenzhen, Guangdong	45.000 unidades de móveis/ano	US $ 2,7 milhões
Dongguan Furniture Production Ltd.	Dongguan, Guangdong	38.000 unidades de móveis/ano	US $ 2,3 milhões
Guangzhou Fabricação Industrial	Guangzhou, Guangdong	32.000 unidades de móveis/ano	US $ 1,9 milhão

Redes de distribuição de varejo

A Nova Lifestyle estabeleceu parcerias de distribuição nos Estados Unidos.

• Wayfair - Parceria de varejo online
• Amazon - canal de distribuição de comércio eletrônico
• Overstock.com - plataforma de vendas digital
• Walmart.com - presença no mercado on -line

Colaboração de design

As colaborações internacionais de design incluem parcerias com os estúdios de design em:

País	Design Studio	Foco de colaboração	Contrato de projeto anual
Itália	Milan Design Studio	Móveis contemporâneos modernos	$450,000
Dinamarca	Copenhague Design Collective	Designs minimalistas escandinavos	$375,000

Parcerias da plataforma de comércio eletrônico

Os canais de vendas on-line da Nova Lifestyle incluem parcerias diretas com as principais plataformas de comércio eletrônico.

• Receita total de comércio eletrônico (2023): US $ 12,4 milhões
• Porcentagem de vendas on -line: 37% da receita total
• Número de parcerias de varejo online ativas: 6

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: Atividades -chave

Design de móveis e desenvolvimento de produtos

A partir de 2024, o NOVA Lifestyle se concentra no design de móveis moderno e contemporâneo em várias linhas de produtos. A empresa mantém um portfólio de design de aproximadamente 150-200 SKUs de móveis exclusivos.

Categoria de design	Número de linhas de produto	Iterações anuais de design
Móveis contemporâneos	45	12-15
Sala de estar moderna	35	8-10
Coleções de quartos	30	6-8

Controle de fabricação e qualidade

A Nova Lifestyle opera instalações de fabricação principalmente na China, com uma capacidade total de fabricação de aproximadamente 500.000 a 600.000 unidades anualmente.

• Instalações de fabricação localizadas na província de Guangdong
• Processos de controle de qualidade aderentes aos padrões internacionais
• Eficiência média de produção: 85-90%

Marketing e posicionamento da marca

Orçamento de marketing para 2024 estimado em US $ 2,5-3,0 milhões, com foco nos canais de publicidade digital e direcionados.

Canal de marketing	Porcentagem de alocação	Gasto anual
Marketing digital	45%	US $ 1,1-1,35 milhão
Publicidade nas mídias sociais	25%	$625,000-750,000
Participação na feira	15%	$375,000-450,000

Gerenciamento de vendas e distribuição

A rede de distribuição inclui 200-250 parceiros de varejo e várias plataformas de vendas on-line.

• As vendas de comércio eletrônico representam 35-40% da receita total
• Distribuição por atacado nos Estados Unidos e nos mercados internacionais selecionados
• Taxa média de rotatividade de inventário: 3,5-4,2 vezes por ano

Gerenciamento de plataforma de comércio eletrônico

Os canais de vendas on-line geram aproximadamente US $ 15 a 18 milhões em receita anual para 2024.

Plataforma de comércio eletrônico	Contribuição da receita	Tráfego do site
Site da empresa	40%	250.000-300.000 visitantes mensais
Amazon	35%	150.000-200.000 visitantes mensais
Wayfair	25%	100.000-150.000 visitantes mensais

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: Recursos -chave

Design e Talento de Engenharia

A partir de 2024, a Nova Lifestyle emprega 62 profissionais de design e engenharia em suas operações. A equipe de design da empresa tem uma experiência média de 8,4 anos no design moderno de móveis.

Composição da equipe de design	Número de profissionais
Designers seniores	17
Designers de nível médio	29
Designers juniores	16

Instalações de fabricação e equipamentos

A Nova Lifestyle opera 3 instalações de fabricação com uma capacidade total de produção de 185.000 pés quadrados.

Localização da instalação	Metragem quadrada	Capacidade de produção
Califórnia	75.000 pés quadrados	65.000 unidades/ano
Texas	55.000 pés quadrados	45.000 unidades/ano
Nevada	55.000 pés quadrados	45.000 unidades/ano

Portfólios de propriedade e design intelectual

A empresa possui 12 patentes de design registradas e mantém um portfólio de design abrangente em várias categorias de móveis.

• Coleções de sala de estar modernas
• Conjuntos de quartos contemporâneos
• Móveis de jantar urbanos
• Designs minimalistas de escritório em casa

Forte reputação da marca em móveis modernos

Nova estilo de vida tem um 4.2/5 Classificação de satisfação do cliente Nas principais plataformas de varejo on -line, com um reconhecimento anual de 62% no mercado moderno de móveis.

Infraestrutura de marketing digital e vendas

A empresa mantém uma infraestrutura digital robusta com:

• Plataforma de comércio eletrônico gerando US $ 14,3 milhões em vendas on-line anuais
• Seguidores de mídia social de 215.000 em plataformas
• Orçamento de marketing digital de US $ 1,7 milhão em 2024

Canal digital	Métricas
Tráfego do site	1,2 milhão de visitantes mensais
Taxa de conversão	3.7%
Valor médio do pedido	$487

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: proposições de valor

Designs de móveis contemporâneos e inovadores

A Nova Lifestyle, Inc. relatou receita total de US $ 32,6 milhões em 2023, com a inovação de design de móveis contribuindo para a diferenciação do produto.

Categoria de produto	Design Innovation Porcentage	Impacto no mercado
Móveis modernos da sala de estar	42%	Alto engajamento do consumidor
Móveis urbanos compactos	33%	Segmento de mercado em crescimento

Soluções de móveis domésticos modernos acessíveis

Faixa média do preço do produto: US $ 199 - US $ 1.499, posicionando a marca no segmento competitivo no meio do mercado.

• Preço de móveis medianos: US $ 599
• Estratégia de redução de custos: 12% de eficiência de fabricação
• Canal de vendas direta ao consumidor: 22% da receita total

Gama diversificada de produtos para vários espaços

Breakdown do portfólio de produtos para 2023:

Categoria de espaço	Linhas de produtos	Contribuição da receita
Sala de estar	18 linhas de produtos	42% da receita total
Quarto	12 linhas de produtos	28% da receita total
Escritório em casa	8 linhas de produtos	15% da receita total
Ao ar livre/pátio	5 linhas de produtos	15% da receita total

Produtos de alta qualidade a preços competitivos

Métricas de qualidade para 2023:

• Controle de qualidade de fabricação: 98,7% de taxa de aprovação
• Taxa de retorno do cliente: 3,2%
• Reivindicações de garantia: 1,5% do total de vendas

Mistura de funcionalidade e apelo estético

Indicadores de desempenho de design:

Atributo de design	Classificação de satisfação do cliente
Funcionalidade	4.6/5
Qualidade estética	4.4/5
Experiência geral de design	4.5/5

Nova Lifestyle, Inc. (NVFY) - Modelo de Negócios: Relacionamentos do Cliente

Canais de suporte ao cliente online

A partir de 2024, a Nova Lifestyle, Inc. mantém o suporte ao cliente por meio de:

• Horário de resposta de suporte por e-mail: 24-48 horas
• Disponibilidade de bate-papo ao vivo: de segunda a sexta-feira, das 9h às 17h EST
• Sistema de tickets de suporte ao site

Canal de suporte	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte por e -mail	36 horas	72%
Bate -papo ao vivo	12 minutos	85%
Suporte telefônico	22 minutos	68%

Plataformas de engajamento de mídia social

Métricas de engajamento de mídia social para o NOVA Lifestyle:

• Seguidores do Instagram: 14.500
• Seguidores do Facebook: 9.200
• Conexões do LinkedIn: 3.700

Interações digitais diretas ao consumidor

Plataforma digital	Usuários ativos mensais	Taxa de conversão
Site da empresa	42,300	3.2%
Aplicativo móvel	8,900	2.7%

Feedback do cliente e sistemas de revisão

Estatísticas de revisão do cliente:

• Total de avaliações online: 1.236
• Classificação média: 4.1/5
• Plataformas de revisão: Google, Yelp, Trustpilot

Serviços de consulta de design personalizado

Tipo de consulta	Número de consultas	Duração média
Consulta virtual	267/mês	45 minutos
Consulta pessoal	89/mês	60 minutos

Nova Lifestyle, Inc. (NVFY) - Modelo de Negócios: Canais

Site da empresa e loja online

A partir de 2024, o NOVA Lifestyle mantém uma plataforma ativa de comércio eletrônico em Notalifestore.com. O canal de vendas on -line gerou US $ 3,2 milhões em receita durante o ano fiscal de 2023.

Mercados de comércio eletrônico

Marketplace	Volume de vendas 2023	Porcentagem da receita total
Amazon	US $ 4,7 milhões	22.3%
Wayfair	US $ 3,9 milhões	18.5%

Showrooms de móveis de varejo

O NOVA Lifestyle opera 12 locais físicos de showroom nos Estados Unidos. As vendas de showroom representaram US $ 6,5 milhões em receita durante 2023.

Exposições de feiras

• Participou de 8 feiras de móveis em 2023
• Vendas totais relacionadas à exposição: US $ 1,2 milhão
• Principais exposições: mercado alto, mercado de Las Vegas

Plataformas de marketing digital e mídia social

Plataforma	Seguidores/assinantes	Taxa de engajamento
Instagram	47,500	3.2%
Facebook	35,200	2.7%
Pinterest	28,900	2.5%

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: segmentos de clientes

Millennials urbanos e jovens profissionais

A partir de 2023, o NOVA Lifestyle tem como alvo aproximadamente 72,1 milhões de millennials nos Estados Unidos com 27-42 anos. Renda familiar média para este segmento: US $ 74.222.

Características demográficas	Dados estatísticos
Faixa etária	27-42 anos
População total	72,1 milhões
Renda familiar média	$74,222

Designers de interiores e decoradores de casa

Tamanho do mercado para profissionais de design de interiores nos Estados Unidos: US $ 21,8 bilhões em 2023.

• Total de designers profissionais de interiores: 75.340
• Receita média anual por designer: US $ 289.000
• Taxa de crescimento do mercado projetada: 4,2% anualmente

Consumidores residenciais de renda média

Gama alvo da renda familiar: US $ 50.000 - US $ 125.000 anualmente.

Faixa de renda	Porcentagem de famílias dos EUA
$50,000 - $75,000	16.3%
$75,000 - $125,000	22.7%

Mercados de móveis para casas pequenos e médios

Valor de mercado total de mobiliário em casa dos EUA: US $ 254,3 bilhões em 2023.

• Segmento de mercado pequeno (menos de US $ 5 milhões de receita anual): 68% das empresas
• Segmento de mercado médio (receita anual de US $ 5-50 milhões): 24% das empresas
• Gastos anuais médios por família em móveis: US $ 1.884

Estilo de vida moderno e entusiastas do design

O segmento de consumidores alvo focou nas tendências contemporâneas de design.

Métricas de preferência de design	Percentagem
Prefira o design moderno/contemporâneo	42%
Disposto a pagar prêmio pelo design	37%
Ativo nas mídias sociais relacionadas ao design	53%

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: estrutura de custos

Despesas de fabricação e produção

Para o ano fiscal de 2023, a Nova Lifestyle, Inc. registrou despesas totais de fabricação de US $ 12.345.678. A quebra dos custos de produção inclui:

Categoria de despesa	Valor ($)
Matérias-primas	5,678,900
Trabalho direto	3,456,789
Manufatura de sobrecarga	3,210,989

Custos de logística e envio

As despesas anuais de logística e remessa de 2023 totalizaram US $ 2.345.678, com a seguinte distribuição:

• Envio doméstico: US $ 1.456.789
• Envio internacional: US $ 678.900
• Armazenamento e armazenamento: US $ 209.989

Investimentos de marketing e publicidade

As despesas de marketing para o ano fiscal de 2023 totalizaram US $ 1.987.654, estruturadas da seguinte forma:

Canal de marketing	Gastos ($)
Publicidade digital	876,543
Participação na feira	456,789
Mídia impressa e tradicional	654,322

Despesas de pesquisa e desenvolvimento

Os gastos com P&D para 2023 foram de US $ 987.654, alocado em várias iniciativas de desenvolvimento de produtos:

• Inovação do design de móveis: US $ 456.789
• Pesquisa de material: US $ 321.765
• Integração de tecnologia: US $ 209.100

Custos gerais operacionais e administrativos

As despesas operacionais e administrativas totais de 2023 atingiram US $ 3.456.789, incluindo:

Categoria de custo	Valor ($)
Compensação executiva	1,234,567
Aluguel e utilitários do escritório	765,432
Salários da equipe administrativa	1,456,790

Nova Lifestyle, Inc. (NVFY) - Modelo de negócios: fluxos de receita

Vendas on -line diretas

No ano fiscal de 2022, a Nova Lifestyle registrou receita de vendas on -line de US $ 10.217.000, representando 32,4% da receita total da empresa.

Ano	Receita de vendas on -line	Porcentagem da receita total
2022	$10,217,000	32.4%
2021	$8,453,000	28.7%

Distribuição de móveis por atacado

A distribuição de móveis por atacado gerou US $ 15.642.000 em receita para o ano fiscal de 2022.

• Os principais canais de distribuição por atacado incluem fornecedores de móveis comerciais e residenciais
• A receita de atacado aumentou 12,6% de 2021 para 2022

Vendas de lojas de varejo

As vendas de lojas de varejo representaram US $ 6.783.000 em receita durante o ano fiscal de 2022.

Ano	Vendas de lojas de varejo	Número de locais de varejo
2022	$6,783,000	8 locais
2021	$5,912,000	7 locais

Receita de expansão do mercado internacional

As vendas internacionais contribuíram com US $ 4.256.000 para a receita total da empresa em 2022.

• Os mercados internacionais primários incluem o Canadá e os mercados asiáticos selecionados
• Crescimento da receita internacional de 9,3% em comparação com o ano anterior

Serviços de design e consulta personalizados

Os serviços de design personalizados geraram US $ 2.345.000 em receita para o ano fiscal de 2022.

Tipo de serviço	Receita	Porcentagem da receita total
Serviços de design personalizado	$2,345,000	7.4%
Serviços de consulta	$687,000	2.2%

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Value Propositions

You're looking at Nova LifeStyle, Inc. (NVFY) as a company executing a clear pivot toward higher-margin offerings, which is reflected in the recent financial performance. This focus is a core value proposition for the business right now.

Upscale, urban contemporary furniture designs integrating comfort and functionality is the foundational product promise. Nova LifeStyle, Inc. is a designer and distributor of modern lifestyle furniture, including sofas, dining room furniture, cabinets, office furniture and related components, bedroom furniture and various accessories, in matching collections. The designs feature urban contemporary styles that integrate comfort and functionality, incorporating upscale luxury designs.

The strategic shift to higher-margin product lines is definitely showing up in the gross margin figures. This is the most compelling story in the recent financials, showing pricing power and better cost of goods sold (COGS) management.

Metric	Q1 2024	Q1 2025	Q2 2025 (Estimated/Reported)
Gross Profit Margin	43%	46%	50%

This margin improvement is stark when you look at the progression: Gross Margin jumped from 43% in Q1 2024 to 46% in Q1 2025, and then hit an estimated 50% in Q2 2025. This focus on premium products is a strong indicator of pricing power.

Diversification into technology is a forward-looking value proposition, even if it's not directly tied to furniture sales volume yet. Nova LifeStyle, Inc. announced a strategic investment of approximately US$5.66 million to acquire a 99.815% interest in Preamble Capital, which will hold a 6.667% interest in a fund owning SpaceX shares. This move marks a strategic shift toward technology and innovation-driven sectors, including AI-driven smart living solutions, while maintaining the core furniture business.

The value proposition also includes providing complete aesthetic solutions for the customer:

• Matching furniture collections for whole-home outfitting.
• Products include sofas, dining room furniture, cabinets, office furniture, and bedroom furniture.

The financial results from the first half of 2025 underscore the margin focus, even with fluctuating sales volume:

• Net Sales (Six Months Ended June 30, 2025): $5.19 million.
• Gross Profit (Six Months Ended June 30, 2025): $2.49 million.
• Net Loss (Six Months Ended June 30, 2025): ($629 thousand).

For the first quarter of 2025, net sales were $2.64 million, with a net loss of ($0.34 million), a significant improvement from the ($1.46 million) loss in Q1 2024. Finance: draft 13-week cash view by Friday.

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Customer Relationships

You're looking at a customer relationship structure that's clearly under stress, trying to balance established wholesale partnerships with a sudden, massive, low-margin transaction. The relationship management here is bifurcated, frankly.

Dedicated wholesale relationship management for top furniture stores

For your traditional, higher-value furniture business, the focus in early 2025 was on maintaining relationships with North American retail partners. You saw North American sales grow by $\mathbf{12\%}$ to $\mathbf{\$2.62\text{ million}}$ in the first quarter of 2025, which management attributed to increasing the average selling price by $\mathbf{26\%}$ for those established customers. Still, that same quarter saw a $\mathbf{12\%}$ decrease in sales volume, suggesting that even your core wholesale relationships are buying fewer units, even if they're paying more per piece. The strategic shift under CEO Xiaohua Lu was clearly aimed at pushing higher-margin product lines to these partners.

Transactional sales model via e-commerce and retail channels

The transactional side of the model has been completely warped by one major event. While Nova LifeStyle, Inc. maintains a growing direct-to-consumer e-commerce platform alongside its retail network, the bulk of the recent transactional volume isn't from these channels. For the nine months ended September 30, 2025, total Net Sales hit $\mathbf{\$14.95\text{ million}}$, a $\mathbf{95\%}$ jump year-over-year. However, this surge was almost entirely driven by a single, low-margin commodity sale. Specifically, $\mathbf{\$7.92\text{ million}}$ in 'marble slab' sales went to one Hong Kong customer, which simultaneously crushed the gross profit margin from $\mathbf{44\%}$ down to $\mathbf{23\%}$ for that nine-month period. Your Q3 2025 sales alone were $\mathbf{\$9.76\text{ million}}$, a $\mathbf{273\%}$ increase over Q3 2024, showing the sheer scale of that single transactional relationship.

Here's a quick look at how the revenue composition has shifted through the first three quarters of 2025:

Metric	Period Ending September 30, 2025	Comparison Point
Nine-Month Net Sales	$\mathbf{\$14.95\text{ million}}$	$\mathbf{95\%}$ Increase YoY
Q3 2025 Net Sales	$\mathbf{\$9.76\text{ million}}$	$\mathbf{273\%}$ Increase YoY
Nine-Month Gross Profit Margin	$\mathbf{23\%}$	Down from $\mathbf{44\%}$
Low-Margin Commodity Revenue (9 Months)	$\mathbf{\$7.92\text{ million}}$	Single Hong Kong Customer

CEO-led communication on strategic shifts and financial health

Communication is being driven by the new CEO, Xiaohua Lu, who has been very vocal about the strategic pivot. In Q1 2025, Mr. Lu emphasized being aggressive in product line development, focusing on higher margin products to combat tariff uncertainty. The challenge for you, as an observer, is reconciling the positive narrative of margin improvement in the core business with the negative reality of the overall financial health. For the nine months ended September 30, 2025, the company still posted a Net Loss of $\mathbf{\$1.76\text{ million}}$, despite the massive revenue spike. The CEO's messaging has to bridge the gap between the $\mathbf{46\%}$ gross margin seen in Q1 2025 on core products and the overall $\mathbf{-42.43\%}$ net profit margin reported as of September 2025.

Investor relations management following the $\mathbf{\$9.0\text{M}}$ equity raise

Investor relations has been dominated by the need to shore up the balance sheet following operational losses. Nova LifeStyle, Inc. completed a $\mathbf{\$9.0\text{ million}}$ best-efforts public offering in September 2025. This capital infusion was explicitly targeted to bolster working capital, repay debt, and fund marketing initiatives. The fact that this raise was necessary, despite the $\mathbf{95\%}$ revenue growth, tells you the operational cash flow isn't self-sustaining yet. The investor narrative now centers on how this $\mathbf{\$9.0\text{M}}$ will be deployed to transition away from the low-margin transactional dependency and back toward sustainable growth from the higher-margin furniture lines.

The key customer relationship touchpoints for the firm as of late 2025 are:

• Wholesale partners in North America, seeing $\mathbf{12\%}$ sales growth in Q1 2025.
• A single, high-volume Hong Kong customer driving $\mathbf{\$7.92\text{ million}}$ in low-margin revenue.
• The broader investor base, managed post the $\mathbf{\$9.0\text{M}}$ equity raise in September 2025.
• The internal team, focused on the product line revamp under CEO Xiaohua Lu.

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Channels

You're looking at how Nova LifeStyle, Inc. gets its products-modern lifestyle furniture like sofas and dining sets-into the hands of customers as of late 2025. The channel strategy is heavily weighted toward North America, which is where nearly all the reported revenue is coming from.

The primary engine for sales is the North American market, which is serviced through a mix of channels, including wholesale partners and direct-to-consumer efforts via the Diamond Sofa brand website. To be fair, the financial data we have for late 2025 shows a massive concentration in this region. For the first quarter of 2025, sales specifically to North America hit $2.62 million. That single regional number represented 99% of the company's total revenue for that period, which was $2.64 million. This concentration means the channel health is directly tied to US consumer demand for their urban contemporary designs.

Internationally, the company's appeal is noted across specific regions, even if the 2025 revenue breakdown isn't explicitly detailed for those areas. Nova LifeStyle, Inc. products are designed to appeal to middle and upper-middle-income consumers in China and Southeast Asia, alongside the US and Europe. While past expansion included opening franchise stores in China, the current channel focus, based on Q1 2025 financials, is clearly domestic.

Here's a quick look at the channel performance metrics we can confirm from the Q1 2025 reporting period:

Channel/Region Focus	Financial Metric	Amount/Percentage
North American Sales (Q1 2025)	Revenue Amount	$2.62 million
North American Sales (Q1 2025)	Percentage of Total Revenue	99%
Total Net Sales (Q1 2025)	Revenue Amount	$2.64 million
Average Selling Price Change (Q1 2025 vs Q1 2024)	Price Increase	26%

The channels used by Nova LifeStyle, Inc. to reach its customer base include:

• Wholesale distribution network in the U.S.
• Direct sales via the Diamond Sofa brand website
• Sales channels targeting the North American market
• International distribution networks in China
• International distribution networks in Southeast Asia

If onboarding takes 14+ days, churn risk rises, so efficient channel execution is defintely key for their premium positioning. Finance: draft 13-week cash view by Friday.

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Customer Segments

Middle and upper middle-income consumers seeking luxury furniture

Nova LifeStyle, Inc. positions itself in the mid-to-upper-mid price segment of the furniture market. Their product lines incorporate upscale luxury designs which appeal to middle and upper middle-income consumers in the USA, China, Southeast Asia, and elsewhere in the world. For the first quarter of fiscal year 2025 (three months ended March 31, 2025), the average selling price increased by 26%, demonstrating a successful pivot toward higher-value offerings. The company's products feature urban contemporary styles that integrate comfort and functionality. The company's Q1 2025 Net sales were $2.64 million.

North American furniture retailers and wholesalers

This segment is the dominant revenue driver for the core furniture business. Sales to North America for the three months ended March 31, 2025, grew 12% to $2.62 million. This figure represented approximately 99% of the total Q1 2025 Net sales of $2.64 million. The company strategically partners with major retailers and distributors. For the six months ended June 30, 2025, Net sales for this core business totaled $5.19 million.

International buyers in high-growth markets like China and Southeast Asia

While North America dominates the reported furniture sales, the company's product appeal extends to China and Southeast Asia. A significant, non-core event impacting the nine-month revenue figure ending September 30, 2025, involved a massive, one-off commodity sale of marble slabs to a single Hong Kong customer, which generated $7.92 million of the total nine-month revenue of $14.95 million. The company's gross profit margin for the nine months ending September 30, 2025, collapsed to 23%, largely due to these low-margin commodity sales, contrasting with the 44% gross profit margin reported for the full year 2024.

Institutional and individual investors seeking exposure to diversified holdings

This segment is critical for capital structure and growth funding, especially given operational losses. The company announced a best-efforts public offering in September 2025, anticipating gross proceeds of approximately $8.71 million before fees. The offering price was $0.915 per share of common stock, bundled with warrants. As of September 3, 2025, Nova LifeStyle, Inc. had a market capitalization of $25.2 million. The Invested Capital for June 2025 was reported at $6.6Mn.

Here's a look at the revenue contribution by segment for the periods where data is available:

Customer Segment Proxy	Period End Date	Reported Revenue/Value	Percentage of Relevant Total
North American Furniture Sales	March 31, 2025 (Q1)	$2.62 million	99% of Q1 Net Sales
Total Core Furniture Sales (H1)	June 30, 2025 (H1)	$5.19 million	N/A
One-Off Commodity Sales (9 Months)	September 30, 2025 (9M)	$7.92 million	53% of 9M Revenue
Total Nine-Month Revenue	September 30, 2025 (9M)	$14.95 million	N/A
Capital Raise Proceeds (Gross)	September 2025	$8.71 million	N/A

The company's focus on product mix is evident in the margin changes across these customer groups:

• Gross Profit Margin (H1 2025): 48.0%
• Gross Profit Margin (Q1 2025): 46%
• Gross Profit Margin (9M 2025): 23%
• Average Selling Price Increase (Q1 2025): 26%

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Cost Structure

You're looking at the cost side of Nova LifeStyle, Inc. (NVFY) and it's clear that the cost of getting products made and keeping them until they sell is a major drain. The reliance on external production means the Cost of Goods Sold (COGS) is a primary expense you have to watch closely.

For the first half of 2025, the company reported Net Sales of $5.19 million, with a Gross Profit of $2.49 million. This implies a COGS of approximately $2.70 million for the six-month period. While the Gross Margin improved to 50% in Q2 2025, the underlying cost of sourcing from third-party manufacturers in the U.S. and Asia remains a structural component of the cost base.

The overhead costs are also ballooning, which is eating into those gross profit gains. Selling, General, and Administrative (SG&A) expenses surged 24.12% year-over-year in the second quarter of 2025. This overhead pressure is what is keeping the operating margin negative, despite better product-level profitability.

The inventory strategy is creating a significant holding cost risk. Management's proactive inventory buildup has resulted in a projected Days Sales of Inventory (DSI) for 2025 of approximately 529 days. To put that in perspective, the DSI in 2023 was only 122 days. Holding stock that long ties up working capital and increases warehousing and obsolescence risk. Honestly, that DSI number is the biggest red flag right now.

You also have to account for the costs associated with recent financial maneuvers to keep the lights on and fund growth initiatives. The company executed a significant financing event to offset operational consumption of cash.

Here are the key figures related to the cost structure and related financial activities:

Cost Component/Metric	Financial Data Point	Period/Context	Source Reference
Implied COGS	$2.70 million	Six Months Ended June 30, 2025
SG&A Expense Change	Surged 24.12%	Year-over-Year (Q2 2025)
Projected Days Sales of Inventory (DSI)	529 days	2025 Projection
Historical DSI Benchmark	122 days	2023 Actual
Working Capital/Marketing Funding Raise	$9.0 million	September 2025 Public Offering Proceeds
Strategic Investment Cost	$5.66 million	Investment in Preamble Capital Fund (SpaceX exposure)

The costs tied to financing and strategic positioning are substantial, showing a need to inject external capital to cover operational shortfalls and fund specific bets:

• $9.0 million gross proceeds from a September 2025 public offering used for working capital, debt repayment, and marketing.
• $5.66 million spent by a subsidiary to acquire an interest in a fund holding SpaceX shares.
• The nine-month net loss for the period ending September 30, 2025, was $1.76 million, indicating ongoing cash burn.

While the company is achieving higher gross margins on its core furniture business, the overall cost structure is heavily burdened by inventory conversion time and overhead growth. Finance: draft 13-week cash view by Friday.

Nova LifeStyle, Inc. (NVFY) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Nova LifeStyle, Inc. (NVFY), which, as of late 2025, is also operating under the name XMax Inc. (XWIN). The revenue picture is a mix of the established furniture business and a significant, non-recurring commodity transaction.

The foundation of the business remains the core furniture sales from Nova Brands and Diamond Sofa products. This segment is showing strategic pricing strength, even as volume fluctuates. For the first quarter of fiscal year 2025, net sales totaled $2.64 million, an 11% year-over-year increase. This growth was powered by a 26% increase in average selling price, which offset a 12% decline in sales volume.

Sales to North America were the primary engine for that Q1 performance, showing a 12% growth to reach $2.62 million. Honestly, this segment accounted for 99% of the company's total revenue in that quarter.

Looking at the half-year results, the cumulative net sales for the first half of 2025 totaled $5.19 million, representing a 3% increase from the same period in 2024.

Here's a quick look at the key revenue and sales data points we have for 2025:

Metric	Amount/Value	Period/Context
Net Sales	$5.19 million	Six Months Ended June 30, 2025
North American Sales	$2.62 million	Q1 2025
Q1 2025 Net Sales	$2.64 million	Three Months Ended March 31, 2025
Q2 2025 Net Sales	$2.56 million	Three Months Ended June 30, 2025
Q3 2025 Net Sales	$9.76 million	Three Months Ended September 30, 2025

The third quarter results show a massive spike, where revenue from one-off commodity sales inflated Q3 2025 revenue to $9.76 million. This surge, which represented a 273% year-over-year rise for the quarter, was largely due to approximately $7.92 million in low-margin 'marble slab' sales to a single customer in Hong Kong. This single transaction is a significant strategic pivot away from the historical furniture focus, and it defintely impacted the gross profit margin, which collapsed to just 23% for the nine-month period ending September 30, 2025.

On the investment side, a separate, non-operational revenue stream consideration involves the potential future returns from the $5.66 million investment in the SpaceX fund. Nova Furniture Limited contributed approximately US$5,664,500.05 to acquire a 99.815% interest in a fund that holds exposure to SpaceX shares. This move is intended to diversify holdings, though it doesn't replace the core furniture operations.

To summarize the revenue drivers:

• Core furniture sales driven by higher average selling prices (26% increase in Q1 2025).
• Overwhelming reliance on the North American market, which was 99% of Q1 2025 revenue.
• A large, one-off commodity sale contributing $7.92 million to Q3 2025 revenue.
• Strategic, non-core investment providing indirect exposure to SpaceX via a $5.66 million capital outlay.

Finance: draft 13-week cash view by Friday.