Paramount Global (Pará): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da mídia e entretenimento, a Paramount Global (para) surge como uma potência, navegando estrategicamente no complexo mundo da criação, distribuição e envolvimento do público. Ao aproveitar um modelo de negócios robusto que abrange a transmissão tradicional, plataformas de streaming de ponta e marcas de entretenimento diversas, a empresa se posicionou na vanguarda de uma revolução da mídia digital que combina perfeitamente a tecnologia inovadora com uma narrativa convincente em vários canais e segmentos de público.

Paramount Global (Para) - Modelo de Negócios: Principais Parcerias

Plataformas de streaming

A Paramount Global opera as principais parcerias com:

• Plutão TV (subsidiária integral)
• Paramount+ (plataforma de streaming de propriedade)
• Serviço de Streaming International de Paramount+ em 25 mercados

Plataforma	Assinantes	Receita
Paramount+	67 milhões de assinantes (Q4 2023)	Receita de streaming de US $ 3,3 bilhões (2023)
Plutão TV	80 milhões de usuários ativos mensais	Receita de anúncios de US $ 1,1 bilhão (2023)

Estúdios de produção de conteúdo e redes

A Paramount Global Collabora com:

• CBS Studios
• Paramount Television Studios
• MTV Entertainment Studios
• Nickelodeon Studios

Parceiros de tecnologia e distribuição

Parceiro	Detalhes da colaboração
Amazon	Distribuição de vídeo Prime
Roku	Plataforma de distribuição de conteúdo
Apple TV	Distribuição de aplicativos e conteúdo

Agências de publicidade e compradores de mídia

As principais parcerias de publicidade incluem:

• Publicis Groupe
• WPP
• Omnicom Media Group

Empresas de mídia e entretenimento internacionais

Região	Parceiro	Tipo de colaboração
Reino Unido	Céu	Distribuição de conteúdo
Austrália	Rede 10	Compartilhamento de conteúdo
América latina	Telefonica	Parceria de streaming da plataforma

Paramount Global (Para) - Modelo de Negócios: Atividades -chave

Produção e desenvolvimento de conteúdo

A Paramount Global produziu 632 horas de programação original em 2023. A Companhia investiu US $ 6,8 bilhões em criação de conteúdo em suas várias redes e plataformas de streaming.

Categoria de conteúdo	Horário anual de produção	Investimento estimado
Televisão com roteiro	287 horas	US $ 3,2 bilhões
Streaming conteúdo original	215 horas	US $ 2,1 bilhões
Realidade e programação sem roteirista	130 horas	US $ 1,5 bilhão

Gerenciamento de serviços de streaming

A Paramount+ tinha 60 milhões de assinantes globalmente a partir do quarto trimestre de 2023, com uma receita recorrente anual de US $ 3,3 bilhões em serviços de streaming.

• Plataformas de streaming gerenciadas: Paramount+, Plutão TV
• Taxas mensais de assinatura: US $ 9,99 (padrão), US $ 14,99 (prêmio)
• Penetração no mercado de streaming global: 6,2%

Vendas de publicidade e marketing

A Paramount Global gerou US $ 11,2 bilhões em receita de publicidade em 2023, com uma taxa de crescimento de publicidade digital de 7,3%.

Canal de publicidade	Receita	Quota de mercado
Publicidade na televisão	US $ 7,6 bilhões	4.5%
Publicidade digital	US $ 3,6 bilhões	2.8%

Distribuição de mídia em várias plataformas

O conteúdo distribuído da Paramount em 180 países, com 27 redes de televisão possuídas e 11 serviços de streaming internacional.

• Plataformas de distribuição: cabo, satélite, streaming, sob demanda
• Mercados internacionais servidos: 180 países
• Total de canais de distribuição: 38

Gerenciamento de propriedade e propriedade intelectual

A Paramount possui mais de 4.000 títulos de filmes e mais de 70.000 episódios de televisão, com um portfólio de propriedades intelectuais no valor de US $ 15,6 bilhões.

Categoria IP	Total de ativos	Valor estimado
Biblioteca de filmes	Mais de 4.000 títulos	US $ 9,2 bilhões
Episódios de televisão	70.000 mais de episódios	US $ 6,4 bilhões

Paramount Global (Para) - Modelo de Negócios: Recursos -Principais

Biblioteca de conteúdo de mídia e entretenimento extenso

A Paramount Global possui uma biblioteca de conteúdo avaliada em aproximadamente US $ 55 bilhões a partir de 2023. A biblioteca inclui:

Categoria de conteúdo	Número de títulos	Valor estimado
Biblioteca de filmes	4.300 mais de filmes	US $ 32,5 bilhões
Biblioteca de televisão	Mais de 7.000 episódios de TV	US $ 22,5 bilhões

Diversas marcas de entretenimento

A Paramount Global gerencia várias marcas de entretenimento:

• CBS: 16 estações de televisão de propriedade
• MTV: 24 canais internacionais
• Nickelodeon: Disponível em mais de 170 países
• Paramount+: 61,1 milhões de assinantes globais a partir do quarto trimestre 2023

Infraestrutura de tecnologia de streaming avançado

Detalhes da infraestrutura de tecnologia de streaming:

Componente de tecnologia	Especificação
Infraestrutura em nuvem	Amazon Web Services e Google Cloud Platform
Rede de entrega de conteúdo	Akamai Technologies
Investimento de tecnologia anual	US $ 750 milhões em 2023

Equipes criativas e de produção talentosas

Composição da força de trabalho:

• Total de funcionários: 19.200 (a partir de 2023)
• Profissionais criativos: 6.500
• Pessoal de produção: 3.800

Portfólio de propriedade intelectual forte

Ativos de propriedade intelectual:

Categoria IP	Número de propriedades	Valor estimado
Franquias de filmes	42 franquias ativas	US $ 18,5 bilhões
Franquias de televisão	63 franquias ativas	US $ 12,3 bilhões

Paramount Global (Para) - Modelo de Negócios: Proposições de Valor

Entrega de conteúdo de entretenimento de várias plataformas

A Paramount Global fornece conteúdo em várias plataformas, incluindo:

Plataforma	Assinantes/alcance
Paramount+	46 milhões de assinantes (Q4 2023)
Plutão TV	80 milhões de usuários ativos mensais
Rede Paramount	Alcance linear de TV de 75 milhões de famílias

Programação diversificada entre gêneros e dados demográficos

O portfólio de conteúdo inclui:

• Notícias: CBS News
• Esportes: CBS Sports
• Entretenimento: MTV, Comedy Central
• Streaming: Paramount+ Series originais

Opções de streaming acessíveis e acessíveis

Serviço de streaming	Preço mensal
Paramount+ essencial	$5.99
Paramount+ Premium	$11.99

Conteúdo original e licenciado de alta qualidade

Investimento de conteúdo: US $ 6,5 bilhões em gastos com conteúdo para 2023

• Paramount+ Série Original: 150+ Originais
• Propriedades da franquia: Star Trek, Missão Impossível
• Studio de cinema: Paramount Pictures

Experiências personalizadas de entretenimento

Recursos de personalização:

• Algoritmos de recomendação orientados a IA
• Vários perfis de usuário por conta
• Preferências de visualização personalizáveis

Paramount Global (Para) - Modelo de Negócios: Relacionamentos do Cliente

Modelos de streaming baseados em assinatura

A Paramount+ relatou 63 milhões de assinantes globalmente a partir do quarto trimestre de 2023. O Serviço de Streaming oferece três níveis de assinatura primária:

Camada de assinatura	Preço mensal	Características
Essencial	$5.99	Comerciais limitados
Premium	$11.99	Sem comerciais, esportes ao vivo
Bundle com o Showtime	$14.99	Acesso ao conteúdo premium

Recomendações de conteúdo direcionadas

A Paramount Global utiliza algoritmos de recomendação orientados a IA entre plataformas:

• 73% dos usuários da Paramount+ se envolvem com sugestões de conteúdo personalizadas
• Algoritmos de aprendizado de máquina analisam 250+ pontos de dados de interação do usuário
• Taxa de precisão da recomendação: 68%

Engajamento da mídia social

As métricas de mídia social da Paramount Global a partir de 2024:

Plataforma	Contagem de seguidores	Taxa de engajamento
Instagram	5,2 milhões	3.7%
Twitter/x	2,8 milhões	2.1%
Facebook	4,5 milhões	2.9%

Suporte ao cliente em plataformas digitais

Os canais de suporte ao cliente da Paramount Global:

• 24 horas por dia, 7 dias por semana, tempo de resposta de suporte ao vivo: 3,2 minutos
• Email Support Resolution Horário: 12 horas
• Disponibilidade de suporte telefônico: 8h às 23h EST
• Classificação de satisfação do cliente: 87%

Programas de fidelidade para espectadores dedicados

Recursos do Programa de Fidelidade Paramount+:

• Acesso antecipado a conteúdo exclusivo para assinantes de longo prazo
• Sistema de pontos de recompensa: 1 ponto por US $ 1 gasto
• Conteúdo trimestral de bônus para assinantes em 12 meses
• Programa de referência: Crédito de US $ 10 para cada novo assinante

Paramount Global (Para) - Modelo de Negócios: Canais

Plataforma Paramount+ Streaming

A partir do quarto trimestre 2023, a Paramount+ relatou 63 milhões de assinantes em todo o mundo. A plataforma gerou US $ 3,3 bilhões em receita de streaming em 2023.

Métrica da plataforma	2023 dados
Total de assinantes globais	63 milhões
Receita de streaming	US $ 3,3 bilhões

Serviço de streaming grátis de TV Plutão

A Plutão TV atingiu 80 milhões de usuários ativos mensais em 2023. A plataforma gerou US $ 1,1 bilhão em receita de publicidade.

Métrica de TV Plutão	2023 dados
Usuários ativos mensais	80 milhões
Receita de publicidade	US $ 1,1 bilhão

Redes de transmissão tradicionais (CBS)

A CBS continua a manter uma visualização linear de TV significativa com aproximadamente 16,5 milhões de espectadores no horário nobre em 2023.

Aplicativos de streaming móvel e digital

• Paramount+ Mobile App Downloads: 25 milhões em 2023
• Horário médio de streaming mensal: 450 milhões
• Contribuição da receita de aplicativos móveis: US $ 780 milhões

Parceiros de distribuição de terceiros

A Paramount Global possui parcerias de distribuição com:

• Amazon Prime Video
• Apple TV
• Roku
• Google TV

Parceiro de distribuição	Alcance do assinante
Amazon Prime Video	12 milhões de assinantes Paramount+
Apple TV	5 milhões de assinantes Paramount+
Roku	8 milhões de assinantes Paramount+

Paramount Global (Para) - Modelo de Negócios: Segmentos de Clientes

Transmissão de consumidores de entretenimento

A Paramount+ relatou 60 milhões de assinantes globalmente a partir do quarto trimestre de 2023. A receita de streaming atingiu US $ 3,3 bilhões em 2023.

Plataforma de streaming	Contagem de assinantes	Receita anual
Paramount+	60 milhões	US $ 3,3 bilhões
Plutão TV	80 milhões de usuários ativos mensais	US $ 1,5 bilhão

A cabo e o público tradicional de TV

As redes de TV linear da Paramount atingiram 87,3 milhões de famílias nos Estados Unidos a partir de 2023.

• CBS: 41,5 milhões de espectadores por semana
• MTV: 22,6 milhões de espectadores mensais
• Comédia Central: 18,7 milhões de espectadores mensais

Demografia mais jovem (Gen Z, Millennials)

A Paramount tem como alvo o público mais jovem por meio de conteúdo e plataformas específicas.

Plataforma	Engajamento da faixa etária	Usuários mensais
Mtv	18-34 anos	22,6 milhões
Comédia Central	18-34 anos	18,7 milhões

Consumidores de mídia internacional

A Paramount+ expandiu para 60 países, com crescimento internacional significativo.

• Assinantes internacionais: 20 milhões
• Receita internacional: US $ 1,2 bilhão em 2023
• Mercados mais fortes: Canadá, Reino Unido, Austrália

Entusiastas do conteúdo de nicho

A Paramount serve segmentos de conteúdo especializados em vários canais.

Canal de nicho	Foco de conteúdo específico	Espectadores mensais
APOSTA	Entretenimento afro -americano	15,4 milhões
Rede Paramount	Programação orientada para homens	12,3 milhões

Paramount Global (Para) - Modelo de Negócios: Estrutura de Custo

Despesas de produção e licenciamento de conteúdo

Em 2023, a Paramount Global relatou a produção de conteúdo e as despesas de licenciamento de US $ 6,93 bilhões. O colapso inclui:

Categoria de conteúdo	Despesa ($ m)
Paramount+ Conteúdo original	1,450
Produção de filmes teatrais	1,250
Produção da série de TV	2,100
Licenciamento de conteúdo	2,130

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da Paramount Global em 2023 totalizaram US $ 872 milhões, incluindo:

• Serviços de computação em nuvem: US $ 312 milhões
• Manutenção do data center: US $ 215 milhões
• Tecnologia da plataforma de streaming: US $ 345 milhões

Custos de marketing e publicidade

As despesas de marketing para 2023 atingiram US $ 1,45 bilhão, com a seguinte alocação:

Canal de marketing	Despesa ($ m)
Marketing digital	520
Publicidade tradicional da mídia	680
Campanhas promocionais	250

Salários de funcionários e aquisição de talentos

O total de despesas relacionadas ao pessoal em 2023 foi de US $ 3,2 bilhões:

• Salários base: US $ 2,1 bilhões
• Custos de aquisição de talentos: US $ 180 milhões
• Benefícios e compensação: US $ 920 milhões

Despesas operacionais da plataforma de streaming

Os custos operacionais das plataformas de streaming em 2023 totalizaram US $ 1,1 bilhão:

Categoria operacional	Despesa ($ m)
Suporte técnico	310
Rede de entrega de conteúdo	250
Atendimento ao Cliente	180
Manutenção da plataforma	360

Paramount Global (Para) - Modelo de Negócios: Fluxos de Receita

Taxas de assinatura da Paramount+

A partir do quarto trimestre 2023, a Paramount+ relatou 61,4 milhões de assinantes globalmente. As camadas de assinatura incluem:

Camada de assinatura	Preço mensal	Assinantes anuais
Plano essencial	$5.99	22,3 milhões
Plano premium	$11.99	39,1 milhões

Receita de publicidade

A Paramount Global gerou US $ 10,7 bilhões em receita de publicidade para o ano fiscal de 2023.

• Publicidade linear de TV: US $ 6,3 bilhões
• Publicidade digital: US $ 4,4 bilhões

Licenciamento e distribuição de conteúdo

A receita de licenciamento de conteúdo para 2023 atingiu US $ 2,9 bilhões.

Categoria de conteúdo	Receita de licenciamento
Programas de TV	US $ 1,4 bilhão
Direitos do filme	US $ 1,5 bilhão

Receita de streaming suportada por anúncios de TV Plutão

A Plutão TV gerou US $ 1,2 bilhão em receita de publicidade para 2023.

• Usuários ativos mensais totais: 72 milhões
• Receita média por usuário: $ 16,67

Receita de expansão do mercado internacional

Os mercados internacionais contribuíram com US $ 4,5 bilhões para a receita total da Paramount Global em 2023.

Região	Contribuição da receita
Europa	US $ 1,8 bilhão
América latina	US $ 1,2 bilhão
Ásia -Pacífico	US $ 1,5 bilhão

Paramount Global (PARA) - Canvas Business Model: Value Propositions

You're looking at the core value Paramount Global (PARA) offers its customers as of late 2025, post-Skydance integration. It boils down to a dual-pronged approach: premium, must-have content delivered across a flexible ecosystem.

A single, integrated platform for premium, multi-genre content and live events.

The value proposition centers on the breadth of content accessible through the Direct-to-Consumer (D2C) segment. By the end of the third quarter of 2025, Paramount+ had grown its global subscriber base to 79.1 million, representing a 14 percent increase year-over-year. This scale supports a platform delivering everything from premium scripted series to live sports and news. The D2C division itself generated $2.17 billion in revenue for Q3 2025, up 17 percent from the prior year, signaling strong customer adoption of the combined offering.

Choice between subscription (Paramount+) and free ad-supported (Pluto TV) streaming.

This is where the flexibility really shines. You have the premium, subscription-based Paramount+, which saw its Average Revenue Per User (ARPU) reach approximately $8.40 in Q3 2025, an 11 percent jump. Then there is Pluto TV, the free, ad-supported streaming television (FAST) service, which continues to benefit from strong engagement and monetization, offering an alternative access point to Paramount Global's library. The company has signaled confidence in this dual approach, expecting the D2C business to be profitable in 2025.

Must-watch, high-quality original series and major film franchises.

The content engine is designed to drive both subscription acquisition and theatrical success. Franchise power is a clear value driver. For instance, in Q2 2025, Mission: Impossible - The Final Reckoning delivered the biggest global opening in that franchise's history. The company plans to lean into this IP strategy, forecasting at least 15 films annually starting in 2026, up from a Q3 2025 filmed entertainment revenue of $768 million. Original series like Tulsa King have also set global debut records for Paramount+.

Reliable live news and sports coverage via CBS and its affiliates.

The legacy broadcast assets provide a crucial, reliable draw. While the broader TV Media segment revenue declined 12 percent to $3.8 billion in Q3 2025, driven by lower advertising and affiliate fees, the core value of live programming remains. The NFL on CBS viewership, for example, saw an increase of 5 percent year-over-year in late 2024, with streaming viewership up over 50 percent, showing the synergy between linear and digital delivery for live events.

Global content scale, defintely a competitive advantage in international markets.

The global footprint is substantial, evidenced by the 79.1 million worldwide Paramount+ subscribers as of Q3 2025. This scale allows for content investment that travels well; for example, international Paramount+ subscribers spend nearly 90 percent of their time watching global Hollywood hits, allowing for rightsizing of local content investment. The company is also actively managing its international structure, planning the sale of assets like Telefe and Chilevision as part of its strategic recalibration.

Here's a quick look at the key financial scale underpinning these value propositions as of the latest reported quarter:

Metric	Value (Q3 2025)	Context
Total Company Revenue	$6.7 billion	Flat year-over-year (pro forma)
Paramount+ Subscribers (Global)	79.1 million	Up 14 percent year-over-year
Streaming Revenue	$2.17 billion	Up 17 percent year-over-year
Paramount+ ARPU	Approx. $8.40	Up 11 percent year-over-year
Gross Debt	$13.6 billion	Cash on hand was $3.3 billion

Finance: draft 13-week cash view by Friday.

Paramount Global (PARA) - Canvas Business Model: Customer Relationships

You're looking at how Paramount Global, now operating as Paramount Skydance Corporation following the August 2025 merger, manages its direct interactions with viewers and business partners in late 2025. This is a complex mix of automated digital engagement and traditional, high-touch executive relationships.

Automated, personalized recommendations and churn reduction via the DTC platform

The Direct-to-Consumer (DTC) segment, which includes Paramount+, is the company's top priority for growth, with executives expecting the entire DTC business to be profitable for the full 2025 year. Customer retention is actively managed through technological means; for instance, in the first quarter of 2025, churn improved by 130 bps year-over-year. The platform uses data analytics to gain deeper insights into audience preferences, supported by investments in AI and Recommendation Engines. The success of this approach is reflected in global viewing hours, which increased 31% year-over-year across Paramount+ and Pluto TV in Q1 2025. Paramount+ itself represents about 80% of the total D2C business.

Here's a quick look at the key DTC performance metrics leading into late 2025:

Metric	Period End	Value	Change/Context
Paramount+ Global Subscribers	Q3 2025 (Sept)	79.1 million	Up 14 percent year-over-year
Paramount+ Net Additions	Q3 2025	1.4 million	During the quarter
DTC Revenue	Q3 2025	$2.17 billion	Up 17% year-over-year
Streaming ARPU (Average Revenue Per User)	Q3 2025	Approximately $8.40	Up 11% year-over-year
DTC Advertising Revenue	Q3 2025	$479 million	Slipped 6% from prior year

What this estimate hides is the volatility; total streaming subscribers dipped to 77.7 million in Q2 2025 due to the expiration of a bulk deal in Europe.

Direct-to-Consumer (DTC) self-service and support for streaming subscribers

The self-service model is foundational for the streaming business, allowing subscribers to manage their accounts directly. Paramount Global is working to streamline this experience by integrating enterprise software; for example, they are integrating Oracle Fusion, a cloud-based system, to improve operational oversight. This backend efficiency helps support the front-end self-service experience. The focus on increasing Average Revenue Per User (ARPU) also implies a direct management of the subscriber's transaction relationship, which includes pricing adjustments; the company announced plans to raise prices for its U.S. subscription video-on-demand (SVOD) services in early 2025. The company is also planning to unify the technology platforms for its three streaming services-Paramount+, Pluto TV, and BET+-next year (2026).

Dedicated sales teams managing long-term affiliate fee contracts with cable providers

The traditional TV Media segment still relies on established, high-touch relationships for carriage agreements. Affiliate and subscription revenues are principally comprised of cable affiliate fees and retransmission fees. These relationships are under pressure, as linear TV's affiliate and subscription revenues were down 7% to $1.74 billion in Q3 2025, driven by a decline in pay TV subscribers. In Q1 2025, this revenue line decreased 9%, which management attributed to both subscriber declines and the impact of recent renewals. The entire TV Media revenue segment, which includes these fees, was $3.8 billion in Q3 2025, a 12% decline year-over-year.

Key components of the TV Media affiliate relationship revenue include:

• Cable affiliate fees for networks like Nickelodeon, MTV, and BET.
• Retransmission fees for owned television stations, including CBS.
• Reverse compensation from television stations affiliated with the CBS Television Network.

High-touch relationships with major advertising agencies and media buyers

Securing large advertising commitments requires direct, high-touch engagement with major agencies and media buyers, especially for premium inventory like live sports. The NFL on CBS viewership increased by 5% in Q3 2024, with streaming viewership up over 50% year-over-year, which provides high-value inventory for these relationships. However, the linear TV advertising market remains soft. In Q3 2025, TV Media advertising revenue fell 12% to $1.47 billion (or $1.465 billion), impacted by an unfavorable comparison to strong presidential advertising in Q3 2024. The DTC advertising side also saw a dip, with ad revenue slipping 6% to $479 million in Q3 2025, due to lower sellout levels on Pluto TV. The overall advertising revenue breakdown for Q3 2025 shows the continued shift away from traditional linear buys.

Here are the advertising revenue figures for recent quarters:

• TV Media Advertising (Q3 2025): $1.47 billion.
• DTC Advertising (Q3 2025): $479 million.
• TV Media Advertising (Q1 2025): $1.879 billion (Excluding Super Bowl LVIII impact).

Finance: draft 13-week cash view by Friday.

Paramount Global (PARA) - Canvas Business Model: Channels

Direct-to-Consumer (DTC) apps: Paramount+ and Pluto TV on all major devices.

Paramount+ ended the third quarter (Q3) of 2025 with 79.1 million subscribers worldwide, marking a 14 percent increase year-over-year. The Average Revenue Per User (ARPU) for Paramount+ reached approximately $8.40 in Q3 2025, up 11 percent from the prior year. The entire Direct-to-Consumer division generated streaming revenue of $2.17 billion in Q3 2025, a 17 percent increase. Paramount+ revenue accounted for more than 80 percent of that total streaming figure. Pluto TV, the free, ad-supported service, contributed to the growth in streaming advertising revenue. The last publicly stated Monthly Active User (MAU) count for Pluto TV globally was 72 million.

Linear TV networks: CBS broadcast and cable networks (e.g., Comedy Central, BET).

The TV Media segment, which includes CBS and cable networks, saw its revenue decline in Q3 2025.

• TV Media revenue for Q3 2025 was $3.8 billion.
• TV advertising revenue for Q3 2025 was $1.465 billion.
• This segment's performance was impacted by industry-wide declines in advertising and affiliate fees.

Theatrical distribution via Paramount Pictures for global box office releases.

Revenue from the Filmed Entertainment segment, which includes Paramount Pictures, totaled $768 million in Q3 2025, a 4 percent decrease from the year prior. Paramount Pictures plans to recalibrate its film strategy and expand theatrical output to at least 15 films annually starting in 2026.

Third-party digital storefronts like Amazon Prime Video Channels and Apple TV.

This distribution method is embedded within the overall Direct-to-Consumer revenue stream, contributing to the $2.17 billion in streaming revenue reported for Q3 2025.

Affiliate and carriage deals with cable, satellite, and virtual MVPDs.

Affiliate and subscription revenue within the TV Media segment declined in Q3 2025.

Here's a quick look at some key Q3 2025 channel-related financial metrics:

Metric Category	Specific Metric	Amount/Value (Q3 2025)
Direct-to-Consumer	Total Streaming Revenue	$2.17 billion
Direct-to-Consumer	Paramount+ Subscribers (Global)	79.1 million
Direct-to-Consumer	Paramount+ ARPU	$8.40
Linear TV Media	Total TV Media Revenue	$3.8 billion
Linear TV Media	Affiliate and Subscription Revenue	$1.74 billion
Filmed Entertainment	Total Segment Revenue	$768 million

The company ended Q3 2025 with $3.3 billion in cash and $13.6 billion in debt.

Paramount Global (PARA) - Canvas Business Model: Customer Segments

You're looking at the core audience groups Paramount Global (PARA) serves as of late 2025, post-Skydance merger. It's a mix of legacy media consumers and the new digital-first crowd, and the numbers show where the focus is shifting.

The streaming audience is the clear growth engine. By the third quarter of 2025, Paramount Global had reached 79.1 million global streaming subscribers across its platforms, primarily Paramount+. This represented a net addition of 1.4 million subscribers during that quarter alone. Still, the direct-to-consumer (DTC) division saw its revenue climb 17% year-over-year in Q3 2025 to $2.17 billion. The average revenue per user (ARPU) for the streaming service settled around $8.40 in Q3 2025. Honestly, the company expects this DTC business to be profitable in 2025. This focus is driving strategy, with plans to raise Paramount+ prices in the US starting January 15, 2026, with the ad-supported Essential plan moving to $8.99 monthly and the ad-free Premium plan to $13.99 monthly.

The traditional pay-TV segment, while shrinking, still provides significant, though declining, revenue. This group consists of those paying affiliate fees via cable and satellite bundles for carriage of networks like CBS, MTV, and Nickelodeon. Affiliate and subscription revenue for the TV Media segment in Q3 2025 was $1.74 billion, marking a 7% decline year-over-year. This decline reflects industry-wide cord-cutting and Paramount's stated strategy of reducing low-return bundles.

Global advertisers are a crucial segment, split between the legacy linear footprint and the growing digital inventory. Linear TV advertising revenue in Q3 2025 was $1.47 billion, down 12% from the prior year. However, digital reach is being quantified like never before. Paramount Global executives noted that streaming accounted for 30% of upfront sales in the latest cycle. The company is using tools like Mastercard Media Measurement to prove value, analyzing 13 billion impressions, which helped drive $1 billion in incremental advertising revenue and showed a 3.5% average spend lift for participating advertisers.

Theatrical moviegoers remain a key segment, though the studio is recalibrating its approach. The Filmed Entertainment segment generated $768 million in revenue in Q3 2025, a 4% drop from the year prior, as the 2025 slate underperformed expectations. Major releases like Mission: Impossible - The Final Reckoning provided a boost in Q2 2025, where theatrical revenue jumped 84%. Looking ahead, Paramount plans to increase its theatrical output to at least 15 films annually starting in 2026.

Finally, content buyers represent an important, though less emphasized, segment for monetization. This includes third parties acquiring licensing rights for Paramount's film and television programming. Overall content licensing revenue for Q2 2025 was $690 million, showing a 2% increase year-over-year. For the full year 2024, licensing and other revenues totaled $4.952 billion.

Here's a quick look at the key revenue drivers for these segments in Q3 2025, where available:

Customer Segment Proxy	Metric	Value (Q3 2025)	Year-over-Year Change
Global Streaming Subscribers	Paramount+ Subscribers (Global)	79.1 million	Up 14%
Global Streaming Subscribers	Streaming Revenue	$2.17 billion	Up 17%
Traditional Pay-TV/Linear	TV Affiliate Revenue	$1.74 billion	Down 7%
Traditional Pay-TV/Linear	TV Advertising Revenue	$1.47 billion	Down 12%
Global Advertisers (Linear)	Core Linear TV Ad Revenues (Forecast 2025)	$55.2 billion	Slipping 7%
Theatrical Moviegoers	Filmed Entertainment Revenue	$768 million	Down 4%
Content Buyers (Licensing)	Content Licensing Revenue (Q2 2025)	$690 million	Up 2%

If you're tracking the shift, streaming subscription revenue was up 22% in Q2 2025, while linear advertising was down 4% in the same period. Finance: draft 13-week cash view by Friday.

Paramount Global (PARA) - Canvas Business Model: Cost Structure

Content production and acquisition costs remain the largest expense category, evidenced by the expectation of adj. OIBDA losses in Q4 2025 for the Direct-to-Consumer (DTC) segment due to seasonally-weighted content costs. Paramount Skydance Corporation plans for more than $\$1.5$ billion in incremental programming investment in 2026, covering UFC, originals, third-party catalog licensing, and ramping up the film slate.

Technology and distribution costs are embedded within the scaling of the global streaming platform, which is the company's "North Star" business. The DTC division generated $\$2.17$ billion in revenue in Q3 2025.

Restructuring charges are a significant, near-term cost. Paramount expects to recognize a restructuring charge of approximately $\$500$ million in Q4 2025 as part of its realignment and transformation. The company also anticipates transformation costs of several hundred million in Q4 2025.

The broader cost-cutting effort is substantial, targeting long-term efficiency:

Cost Initiative/Target	Amount/Metric	Timeline/Period
Total Cost-Savings Initiative Target	$\$3$ billion	By 2027
Run-Rate Savings Executed	More than $\$1.4$ billion	Between August 2025 and end of 2025
Additional Run-Rate Actions Planned	$\$1$ billion plus	For 2026
Global Workforce Reduction Target	$15\%$	Global

Linear TV network operating expenses and affiliate fee payments are under pressure as the business pivots away from linear. For Q3 2025, the TV Media segment saw advertising revenue fall $12\%$ year-over-year to $\$1.47$ billion. In Q4 2024, affiliate and subscription revenues reflected declines of approximately $3\%$ from linear affiliate fees.

Sales, General and Administrative (SG&A) expenses are subject to efficiency cuts, following prior reductions. For the three months ended March 31, 2025, SG&A expenses were $\$1,543$ million, which was a $7\%$ decrease from $\$1,662$ million in the same period of 2024. This decrease reflected lower compensation costs following a 2024 restructuring and lower marketing costs.

Key SG&A components include:

• Costs incurred for advertising and marketing for linear networks and streaming services.
• Research, occupancy, and professional service fees.
• Back office support, including employee compensation and technology.

Paramount Global (PARA) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Paramount Global (PARA) post-Skydance merger, specifically how the cash flows in as of late 2025. It's a story of digital strength battling linear decline, but the numbers tell you exactly where the focus is.

DTC Subscription Revenue: Paramount+ subscription fees is the clear growth driver now. For the third quarter of 2025, the entire Direct-to-Consumer (DTC) division, which houses Paramount+ and Pluto TV, brought in $2.17 billion, marking a 17% year-over-year increase. Honestly, Paramount+ itself accounts for over 80% of that total DTC revenue. The company expects its DTC streaming business to achieve full-year profitability in 2025.

Advertising Revenue is split between the legacy linear TV business and the digital platforms. Linear TV advertising revenue specifically saw a 12% year-over-year decline, landing at $1.47 billion for Q3 2025. This drop was attributed partly to an unfavorable comparison against strong political advertising in the third quarter of 2024. On the digital side, DTC advertising revenue slipped 6% to $479 million.

Affiliate and Subscription Fees, which primarily come from the traditional TV Media segment (cable and satellite providers), are feeling the ecosystem pressure. This revenue stream declined 7% year-over-year, totaling $1.74 billion in Q3 2025. Cord-cutting definitely contributes to this headwind, as you'd expect.

Content Licensing revenue, which falls under the TV Media segment's Licensing and Other category, saw a significant drop in Q3 2025. One report noted a 22% decline due to the timing of content delivery. This is a tricky area where timing of deals really moves the needle quarter-to-quarter.

Theatrical Revenue is captured within the broader Filmed Entertainment segment. For Q3 2025, revenue from this segment, which includes Paramount Pictures film releases, was $768 million, down 4% from the prior year. The company acknowledged its 2025 theatrical slate underperformed expectations but plans to ramp up output to at least 15 films annually starting in 2026.

Here's a quick math snapshot of the key Q3 2025 revenue components we just discussed:

Revenue Stream Component	Q3 2025 Reported Amount	Year-over-Year Change
Total DTC Revenue	$2.17 billion	+17%
Paramount+ Revenue (within DTC)	$1.77 billion	+23%
TV Media Advertising Revenue	$1.47 billion	-12%
TV Media Affiliate & Subscription Fees	$1.74 billion	-7%
Filmed Entertainment Revenue (incl. Theatrical)	$768 million	-4%

The strategic shift is clear when you look at the growth rates. The company is definitely prioritizing the DTC side, which is showing double-digit growth, while the traditional linear businesses face structural declines. You can see the focus in their subscriber metrics, too:

• Paramount+ ended September with 79.1 million subscribers worldwide.
• Subscriber count increased by 1.4 million during the quarter.
• Average Revenue Per User (ARPU) for DTC grew 11% to approximately $8.40.

Finance: draft 13-week cash view by Friday.