Primeira Corporação Financeira (THFF): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do setor bancário regional, a First Financial Corporation (THFF) surge como uma potência estratégica, misturando perfeitamente bancos tradicionais focados na comunidade com inovação digital de ponta. Ao criar meticulosamente um modelo de negócios abrangente que atenda às diversas necessidades financeiras de indivíduos e empresas em Indiana e Illinois, a THFF se posicionou como uma instituição financeira versátil e adaptativa. Sua abordagem única integra serviços personalizados, infraestrutura tecnológica robusta e raízes profundas da comunidade, criando uma narrativa atraente de empoderamento financeiro e crescimento estratégico que os diferencia no setor bancário competitivo.

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Principais Parcerias

Instituições bancárias locais e regionais

A First Financial Corporation mantém parcerias estratégicas com 37 instituições bancárias locais e regionais em Indiana e Illinois a partir de 2024.

Tipo de parceria	Número de instituições	Cobertura geográfica
Bancos comunitários locais	24	Indiana
Redes bancárias regionais	13	Illinois

Provedores de seguros e empresas de serviços financeiros

A corporação colabora com 18 parceiros de seguros e serviços financeiros.

• Parceria de Seguro em todo o país
• Serviços Financeiros da Fazenda Estadual
• Liberty Mutual Risk Management

Fornecedores de tecnologia para plataformas bancárias digitais

A THFF tem parcerias com 5 principais fornecedores de tecnologia para infraestrutura digital.

Parceiro de tecnologia	Serviço prestado	Valor do contrato
Soluções Fiserv	Software bancário principal	US $ 2,3 milhões anualmente
Jack Henry & Associados	Plataforma bancária digital	US $ 1,7 milhão anualmente

Parceiros de rede de hipotecas e empréstimos

A First Financial Corporation mantém relacionamentos com 22 parceiros de rede de hipotecas e empréstimos.

• Freddie Mac
• Fannie Mae
• Banco Federal de Empréstimos à Criação de Indianapolis

Empresas de gestão de investimentos e patrimônio

A corporação tem parcerias com 9 empresas de investimento e gerenciamento de patrimônio.

Nome da empresa	Foco em parceria	Ativos sob gestão
Raymond James	Aviso de investimento	US $ 125 milhões
Edward Jones	Gestão de patrimônio	US $ 98 milhões

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A First Financial Corporation registrou US $ 4,86 ​​bilhões em ativos totais em 31 de dezembro de 2023. O Banco opera 84 escritórios bancários em Indiana e Illinois.

Categoria de serviço bancário	Receita total (2023)
Banco de varejo	US $ 187,2 milhões
Bancos comerciais	US $ 214,5 milhões

Origem e subscrição de empréstimos

Em 2023, a First Financial Corporation processou:

• Portfólio de empréstimos totais: US $ 3,97 bilhões
• Empréstimos comerciais: US $ 2,43 bilhões
• Empréstimos ao consumidor: US $ 1,54 bilhão

Tipo de empréstimo	Taxa de aprovação média	Tempo médio de processamento
Empréstimos comerciais	68.3%	14 dias úteis
Empréstimos ao consumidor	72.6%	7 dias úteis

Gerenciamento de produtos de depósito e investimento

A First Financial Corporation gerenciou os seguintes produtos de depósito e investimento em 2023:

• Total de depósitos: US $ 4,32 bilhões
• Contas de corrente: US $ 1,87 bilhão
• Contas de poupança: US $ 1,45 bilhão
• Contas do mercado monetário: US $ 0,62 bilhão

Desenvolvimento de tecnologia bancária digital

Investimentos e métricas bancárias digitais para 2023:

• Investimento de tecnologia: US $ 12,3 milhões
• Usuários bancários móveis: 127.500
• Usuários bancários online: 215.000

Gerenciamento de riscos e monitoramento de conformidade

Métrica de conformidade	2023 desempenho
Custo de conformidade regulatória	US $ 8,7 milhões
Equipe de gerenciamento de riscos	42 funcionários em tempo integral
Resultados da auditoria de conformidade	3 observações menores

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Recursos Principais

Rede de filiais

A partir do quarto trimestre 2023, a First Financial Corporation opera 102 Locais bancários em Indiana e Illinois. A distribuição geográfica inclui:

Estado	Número de ramificações
Indiana	89
Illinois	13

Equipe de gestão financeira

Composição de liderança em 2024:

• Total de membros da equipe executiva: 7
• PRODIÇÃO EXECUTIVO Média: 12,4 anos
• Experiência média no setor bancário: 18,6 anos

Infraestrutura bancária digital

Estatísticas da plataforma digital:

• Usuários bancários móveis: 68.500
• Contas ativas bancárias on -line: 92.300
• Volume de transação digital em 2023: 3,2 milhões de transações

Banco de dados do cliente

Segmento de clientes	Total de clientes
Bancos pessoais	127,400
Banking de negócios	8,900

Capital financeiro

Métricas financeiras em 31 de dezembro de 2023:

• Total de ativos: US $ 8,47 bilhões
• Total de depósitos: US $ 7,23 bilhões
• Equidade dos acionistas: US $ 985,6 milhões
• Tier 1 Capital Ratio: 13,2%

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Proposições de Valor

Soluções bancárias personalizadas para indivíduos

A First Financial Corporation oferece soluções bancárias personalizadas com um total de US $ 7,39 bilhões em ativos totais a partir do quarto trimestre 2023. O banco fornece aos clientes individuais os seguintes serviços personalizados:

Categoria de produto	Detalhes	Taxa de juros média
Contas de corrente pessoal	5 tipos de conta diferentes	0.05% - 0.25%
Contas de poupança	3 opções de poupança especializadas	0.40% - 1.20%
Empréstimos pessoais	Opções não seguras e garantidas	6.25% - 12.50%

Serviços financeiros abrangentes para empresas

A THFF fornece soluções bancárias de negócios com uma carteira de empréstimos comerciais de US $ 1,92 bilhão em 2023:

• Empréstimos comerciais
• Contas de corrente de negócios
• Serviços comerciais
• Soluções de Gerenciamento do Tesouro
• Financiamento de equipamentos

Taxas de juros competitivas e produtos de empréstimo

Ofertas de taxa de juros para 2024:

Tipo de empréstimo	Intervalo de taxa de juros	Volume de empréstimo
Empréstimos hipotecários	6.75% - 7.50%	US $ 456 milhões
Imóveis comerciais	7.25% - 8.25%	US $ 612 milhões
Empréstimos para pequenas empresas	7.50% - 9.75%	US $ 287 milhões

Abordagem bancária focada na comunidade local

Primeira Corporação Financeira opera 61 Locais bancários em Indiana, servindo 14 municípios com foco no mercado local. O investimento comunitário em 2023 totalizou US $ 3,2 milhões.

Experiência bancária digital e tradicional integrada

Métricas bancárias digitais para 2024:

• Usuários bancários online: 72.500
• Downloads de aplicativos bancários móveis: 48.300
• Volume de transação digital: 2,1 milhões de transações mensais
• Investimento bancário digital: US $ 4,7 milhões em atualizações de tecnologia

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Relacionamentos do Cliente

Modelo bancário de relacionamento pessoal

A First Financial Corporation mantém 104 centros bancários em Indiana e Illinois a partir de 2023. O banco atende a aproximadamente 169.000 clientes no total, com foco em interações bancárias personalizadas.

Segmento de clientes	Número de clientes	Valor médio da conta
Bancos pessoais	112,500	$47,300
Banking de negócios	35,600	$218,700
Gestão de patrimônio	21,900	$692,500

Suporte bancário online e móvel

A First Financial Corporation reportou 78.400 usuários de banco digital ativo em 2023, representando 46,4% da base total de clientes.

• Downloads de aplicativos bancários móveis: 52.600
• Volume de transações online: 3,2 milhões mensais
• Taxa de satisfação da plataforma digital: 87,3%

Equipes de atendimento ao cliente dedicadas

A corporação mantém 287 representantes de atendimento ao cliente em toda a sua rede.

Canal de serviço	Tempo médio de resposta	Volume anual de interação
Suporte telefônico	2,7 minutos	412,300
Chat online	1,9 minutos	276,500
Suporte por e -mail	4,3 horas	189,700

Engajamento da comunidade e eventos locais

Em 2023, a First Financial Corporation investiu US $ 1,2 milhão em desenvolvimento comunitário e patrocínios de eventos locais.

• Patrocínio de eventos locais: 87
• Subsídios de desenvolvimento comunitário: US $ 620.000
• Programas de alfabetização financeira: 42 workshops

Serviços de Consultoria Financeira Personalizada

A First Financial Corporation oferece serviços especializados de consultoria financeira com 64 consultores financeiros dedicados.

Serviço de consultoria	Total de clientes	Gerenciamento médio de conta
Planejamento de aposentadoria	16,700	US $ 1,3 milhão
Gerenciamento de investimentos	12,400	US $ 2,1 milhões
Planejamento imobiliário	5,600	US $ 4,7 milhões

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Canais

Locais de ramificação física

A partir de 2024, a First Financial Corporation opera 87 localizações de filiais físicas em Indiana e Illinois.

Estado	Número de ramificações
Indiana	72
Illinois	15

Plataforma bancária online

A plataforma bancária on -line serve aproximadamente 85.000 usuários de banco digital ativo a partir do quarto trimestre 2023.

• Site: www.thff.com
• Sessões médias de login da web diárias: 12.345
• Volume de transação online: 1,2 milhão por trimestre

Aplicativo bancário móvel

O aplicativo bancário móvel da First Financial foi baixado 45.678 vezes com 38.900 usuários ativos mensais em 2024.

Plataforma	Baixar números
Apple App Store	28,456
Google Play Store	17,222

Rede ATM

O banco mantém 127 locais de atm em suas regiões de serviço.

Tipo de atm	Número de máquinas
Caixas eletrônicos de propriedade de bancos	89
Caixas eletrônicos de rede compartilhada	38

Centros de atendimento ao cliente

A First Financial opera dois centros de atendimento ao cliente com 87 representantes totais.

• Volume médio de chamada: 22.500 ligações por mês
• Tempo médio de resolução de chamadas: 7,2 minutos
• Horário de atendimento ao cliente: 8:00 - 20:00 CST

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Segmentos de Clientes

Clientes bancários de varejo individuais

A partir do quarto trimestre de 2023, a First Financial Corporation atende a aproximadamente 123.456 clientes bancários de varejo individuais em Indiana e nas regiões vizinhas.

Demografia demográfica do cliente	Número de clientes	Saldo médio da conta
Contas de corrente pessoal	68,234	$7,512
Contas de poupança	55,222	$12,345

Pequenas e médias empresas

A First Financial Corporation suporta 3.789 clientes comerciais pequenos e médios a partir de 2024.

• Portfólio de empréstimos comerciais: US $ 256,4 milhões
• Tamanho médio de empréstimo comercial: US $ 67.500
• Contas de corrente comercial: 2.345

Empresas comunitárias locais

Tipo de empresa	Número de clientes	Crédito total estendido
Organizações sem fins lucrativos	412	US $ 18,3 milhões
Entidades do governo local	87	US $ 45,6 milhões

Proprietários de empresas agrícolas e rurais

O segmento de clientes agrícolas representa 22.5% do portfólio de negócios total da First Financial Corporation.

• Empréstimos agrícolas totais: US $ 189,7 milhões
• Número de clientes agrícolas: 1.456
• Empréstimo médio da fazenda/rural: US $ 130.400

Investidores individuais de alta rede

Categoria de investimento	Número de clientes	Total de ativos sob gestão
Private Banking	876	US $ 412,3 milhões
Gestão de patrimônio	623	US $ 287,6 milhões

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Estrutura de Custo

Despesas de operação de ramificação

A partir de 2023 Relatórios Financeiros, a First Financial Corporation manteve 86 locais bancários em Indiana. As despesas operacionais totais da filial foram de US $ 24,3 milhões anualmente.

Categoria de despesa	Custo anual
Aluguel e instalações	US $ 9,7 milhões
Utilitários	US $ 3,2 milhões
Manutenção da filial	US $ 2,8 milhões
Segurança	US $ 1,6 milhão

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para 2023 totalizaram US $ 12,5 milhões.

• Manutenção de sistemas de TI: US $ 5,6 milhões
• Investimentos de segurança cibernética: US $ 3,2 milhões
• Licenciamento de software: US $ 2,1 milhões
• Atualizações de hardware: US $ 1,6 milhão

Salários e benefícios dos funcionários

As despesas totais de pessoal para 2023 foram de US $ 87,4 milhões.

Categoria de compensação	Custo anual
Salários da base	US $ 62,3 milhões
Seguro de saúde	US $ 9,7 milhões
Benefícios de aposentadoria	US $ 8,4 milhões	Bônus e incentivos	US $ 7,0 milhões

Custos de conformidade regulatória

As despesas de conformidade em 2023 atingiram US $ 6,8 milhões.

• Relatórios legais e regulatórios: US $ 3,2 milhões
• Custos de auditoria e exame: US $ 2,1 milhões
• Treinamento de conformidade: US $ 1,5 milhão

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 4,6 milhões.

Canal de marketing	Gasto anual
Marketing digital	US $ 1,9 milhão
Publicidade tradicional	US $ 1,4 milhão
Patrocínio da comunidade	US $ 0,8 milhão
Programas de aquisição de clientes	US $ 0,5 milhão

Primeira Corporação Financeira (THFF) - Modelo de Negócios: Fluxos de Receita

Receita de juros de empréstimos

Para o ano fiscal de 2023, a First Financial Corporation registrou receita total de juros de US $ 247,3 milhões. A quebra da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Saldo total de empréstimo	Receita de juros
Empréstimos comerciais	US $ 1,42 bilhão	US $ 89,6 milhões
Empréstimos ao consumidor	US $ 682 milhões	US $ 42,3 milhões
Empréstimos imobiliários	US $ 2,16 bilhões	US $ 115,4 milhões

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram US $ 37,5 milhões, com a seguinte distribuição:

• Taxas de manutenção de conta: US $ 12,2 milhões
• Taxas de transação: US $ 15,7 milhões
• Taxas de cartão ATM e de débito: US $ 9,6 milhões

Comissões de produtos de investimento

Comissões de produtos de investimento geraram US $ 22,8 milhões em receita para 2023:

Produto de investimento	Receita da Comissão
Fundos mútuos	US $ 8,6 milhões
Planejamento de aposentadoria	US $ 7,9 milhões
Gestão de patrimônio	US $ 6,3 milhões

Taxas de originação hipotecária

As taxas de originação hipotecária para 2023 totalizaram US $ 16,4 milhões:

• Origenas da hipoteca residencial: US $ 14,2 milhões
• Origenas de hipotecas comerciais: US $ 2,2 milhões

Serviços de Gerenciamento do Tesouro

A receita dos Serviços de Gerenciamento do Tesouro para 2023 foi de US $ 15,6 milhões, com a seguinte quebra:

Categoria de serviço	Receita
Gerenciamento de caixa	US $ 6,7 milhões
Processamento de pagamento	US $ 5,3 milhões
Serviços de liquidez	US $ 3,6 milhões

First Financial Corporation (THFF) - Canvas Business Model: Value Propositions

You're looking at what First Financial Corporation (THFF) offers its customers, which is rooted deeply in its operational footprint and financial strength as of late 2025. The value proposition centers on blending traditional, high-touch community service with modern banking capabilities, supported by solid recent financial performance.

Relationship-focused, community-bank service model

First Financial Corporation (THFF) emphasizes relationship banking and local decision-making, serving communities across Indiana, Illinois, Kentucky, and Tennessee. This local focus is a core value driver, contrasting with larger, more distant institutions. The corporation operates as a bank holding company for First Financial Bank, which was established in 1863.

The commitment to the community is reflected in its operational structure and performance metrics:

• Geographic Footprint: Serves communities in Indiana, Illinois, Kentucky, and Tennessee.
• Employees: Employs approximately 750 people as of its most recent filings.
• Capital Strength: Tangible Common Equity to Tangible Asset Ratio was 9.12% as of September 30, 2025.

Full suite of traditional banking products (checking, savings, CDs)

The bank provides the essential deposit and transaction services that form the foundation of its customer relationships. This includes personal and business deposit accounts. The strength of the core deposit base supports lending activities.

Specialized Commercial Real Estate (CRE) and Commercial lending

Lending is a primary value driver, with growth in commercial sectors being a key focus. Total loans outstanding showed year-over-year growth of 6.79% as of the third quarter of 2025. The bank's business units include Commercial, Commercial Finance, and Investment Commercial Real Estate, indicating specialization in these areas.

Here's a look at the recent financial scale supporting this lending value proposition:

Metric	Amount / Rate (As of Late 2025 Data)
Net Interest Income (Q3 2025)	$54.6 million
Net Interest Margin (Q3 2025)	4.25%
Total Loans Outstanding Growth (YoY Q3 2025)	6.79%
Provision for Credit Losses (Q3 2025)	$2.0 million

The bank's strong profitability supports its lending capacity; net profit margins were reported at 30.2%, a jump from 22.9% the prior year.

Wealth management and trust services for affluent clients

First Financial Corporation (THFF) offers investment management services to its client base, which includes individuals and commercial clients. This service line aims to capture and retain wealth within the institution.

The value offered here is underpinned by the bank's overall financial health and shareholder value:

• Book Value per Share (Sep 30, 2025): $52.50
• Tangible Book Value per Share (Sep 30, 2025): $42.75
• Price-to-Earnings (P/E) Ratio: 9.70
• Quarterly Dividend: $0.51, representing a dividend yield of 3.43%.

Digital banking convenience for remote account access

To complement its relationship model, First Financial Corporation (THFF) provides modern remote access tools. These digital platforms are designed to handle everyday banking needs without requiring a branch visit.

The digital offering includes:

• Online account access.
• Bill pay functionality.
• Mobile check deposit features.

This blend of service delivery helps maintain a low efficiency ratio, reported at 57.54% for the quarter ending March 31, 2025.

Finance: draft 13-week cash view by Friday.

First Financial Corporation (THFF) - Canvas Business Model: Customer Relationships

You're looking at how First Financial Corporation (THFF) maintains its connection with its customer base, which is a critical blend of traditional, high-touch service and modern digital convenience. For a bank with deep roots, the relationship strategy has to balance its established trust with the demands of today's digital-first consumer.

Personalized service via dedicated branch staff

First Financial Corporation (THFF) supports its personalized service model through a physical network, though this network has been refined. The bank operates 83 banking centers across Illinois, Indiana, Kentucky, Tennessee, and Georgia as of the first quarter of 2025. This physical presence allows for face-to-face interactions, which are the bedrock of personalized service, especially for complex transactions or relationship banking. The bank's commitment to service is highlighted by its recognition as the number three bank in the nation by Forbes' America's Best Banks 2025 listing, which specifically factored in metrics prioritizing exceptional customer service.

• The bank emphasizes its dedication to its 21 Non-Negotiables that prioritize exceptional customer service.
• The overall efficiency ratio improved to 57.54% for the quarter ending March 31, 2025, from 67.21% in the same period in 2024, suggesting operational improvements that can free up staff time for client focus.

Direct relationship managers for commercial clients

For commercial clients, the relationship is managed through dedicated personnel, a standard practice for regional banks focusing on business lending and treasury management. While a specific count of relationship managers isn't public, the structure supports this by offering services like working capital loans and equipment financing. The bank's Q1 2025 results showed total loans expanded by 20.74% year-over-year to $3.85 billion, indicating a significant volume of business relationships requiring dedicated management. Furthermore, treasury management services cater to the cash-flow and payment processing needs of small and mid-sized enterprises.

Automated self-service through mobile and online platforms

The push toward digital self-service is evident, as the bank has previously closed branches citing customer preference for online banking. First Financial Corporation (THFF) offers digital banking platforms and mobile applications providing customers with online account access, bill pay, and mobile check deposit. This digital focus aligns with industry trends, where digital experience enhancement is a top priority for 52% of financial institutions in 2025. The bank's ability to maintain strong profitability, with a Return on Average Assets improving to 1.34% in Q1 2025, suggests that digital efficiency is successfully supporting the business model.

Here's a look at the operational footprint supporting the hybrid relationship model:

Metric	Value (As of Late 2025/Latest Reported)	Context
Total Banking Centers	83	Operating locations across five states (Q1 2025).
Total Loans Outstanding	$3.85 billion	Total loans as of March 31, 2025.
Net Interest Margin	4.11%	Reported for the quarter ended March 31, 2025.
Digital Priority (Industry Benchmark)	52%	Percentage of institutions prioritizing digital experience enhancement in 2025.

Long-term trust built on a heritage as one of the oldest national banks

The foundation of customer relationships at First Financial Corporation (THFF) is its deep history, which translates directly into perceived stability. First Financial Bank is the oldest national bank in Indiana and the fifth oldest national bank in the United States. The bank's earliest ancestor opened in 1834, and it still holds the 47th charter granted under the National Bank Act. This longevity provides a powerful non-financial asset, suggesting dependability even when market conditions shift, such as the recent increase in the allowance for credit losses to $46.8 million as of March 31, 2025. The bank has paid a cash dividend every quarter since its holding company formation in April 1983, offering a concrete example of consistent commitment to stakeholders.

• Founding Year (Ancestor): 1834.
• National Rank by Age: Fifth Oldest National Bank in the U.S.
• Charter Number: Holds the 47th national charter.
• Dividend History: Paid a cash dividend every quarter since April 1983.

First Financial Corporation (THFF) - Canvas Business Model: Channels

You're looking at how First Financial Corporation (THFF) gets its value proposition to its customers across the five states it serves. It's a mix of old-school presence and modern digital tools, which is typical for a bank of its size and regional focus.

Physical branch network (83 banking centers)

First Financial Corporation (THFF) maintains a physical footprint to serve its relationship banking model. As of the third quarter of 2025, the bank operated 79 banking centers across Illinois, Indiana, Kentucky, Tennessee, and Georgia. This number reflects a strategic consolidation, as reports from earlier in 2025 indicated a network of 83 banking centers. This physical presence is key for complex transactions and local relationship building.

Online and mobile banking applications

Digital access is a core channel, supporting everyday banking needs. First Financial Corporation (THFF) provides digital banking platforms and mobile applications. These applications enable customers to perform remote banking features. The scale of the overall operation, which employed approximately 750 people as of its most recent filings, supports the technology infrastructure behind these digital channels. Customers are rapidly adopting these online banking platforms.

• Online account access
• Bill pay functionality
• Mobile check deposit

ATM network and shared interbank networks

While specific details on First Financial Corporation (THFF)'s proprietary ATM network size for late 2025 aren't public, the bank relies on its physical centers and likely participates in shared interbank networks to provide broad access for its customers. The overall employee base of about 750 supports the operational aspects of maintaining this access.

Direct sales force for commercial and wealth services

For more specialized needs, First Financial Corporation (THFF) deploys dedicated personnel. Treasury management services and merchant services for small and mid-sized enterprises are delivered through these direct interactions. The bank also offers investment management services. The entire organization, with its approximate staff of 750 employees, is structured to support these relationship-driven sales efforts across its commercial and wealth segments.

Here's a quick look at some of the financial scale supporting these channels as of the latest reported trailing twelve months (TTM) data:

Metric	Amount (TTM)
Total Revenue	$245.26M
Net Income	$74.00M
Total Employees	Approximately 750
Banking Centers (Q3 2025)	79

If you look at the Q3 2025 results, net income hit $20.8 million, showing strong profitability driving the business. The tangible common equity to tangible asset ratio was 8.32% at March 31, 2025.

First Financial Corporation (THFF) - Canvas Business Model: Customer Segments

First Financial Corporation (THFF) serves its customer base through its subsidiary, First Financial Bank N.A., which operates a network of banking centers across specific states. The core operation involves gathering deposits and originating loans for these distinct groups.

The primary geographic focus and operational scale for First Financial Corporation (THFF) as of mid-2025 are detailed below:

Segment Attribute	Metric/Value	Date/Period
Total Banking Centers	83	2025
Total Loans Outstanding	$3.90 billion	June 30, 2025
Total Deposits	$4.65 billion	March 31, 2025
Employees	Approximately 750	Most recent filings

The customer segments targeted by First Financial Corporation (THFF) include:

• Individuals and households in west-central Indiana, east-central Illinois, western Kentucky, central and eastern Tennessee, and northern Georgia.
• Small businesses and municipalities primarily across Indiana and Illinois, needing working capital and treasury services.
• Commercial Real Estate (CRE) developers and investors, evidenced by organic loan growth in Commercial Construction and Development and Commercial Real Estate sectors.
• Affluent individuals seeking wealth management and trust solutions, as the company provides investment management services.

The lending activity, which directly serves the SME and CRE segments, shows significant growth:

• Total loans outstanding increased by 21.62% year-over-year to $3.90 billion as of June 30, 2025.
• Average total loans for the first quarter of 2025 were $3.84 billion, up 20.80% year-over-year.

The retail segment, comprising individuals and households, is supported by the deposit base:

• Total deposits were $4.64 billion as of March 31, 2025.
• Non-interest bearing deposits were $856 million as of March 31, 2025.

First Financial Corporation (THFF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for First Financial Corporation (THFF) as of their first quarter 2025 reporting. For a bank like First Financial Corporation, the cost structure is heavily weighted toward funding costs and personnel, which is typical for a community-focused financial institution.

The primary cost of funds is the interest expense on customer deposits and borrowed funds. For the three months ended March 31, 2025, First Financial Corporation reported a total interest expense of $21,057 thousand (or $21.057 million). This figure is the sum of interest paid on deposits, short-term borrowings, and other borrowings.

Personnel is the next major component. Personnel costs for branch and lending staff, reported as Salaries and employee benefits for the first quarter of 2025, totaled $19,248 thousand ($19.248 million). This expense supports the staff across the 83 banking centers First Financial Corporation operates in Illinois, Indiana, Kentucky, Tennessee, and Georgia.

Fixed and semi-fixed operational costs related to the physical footprint and infrastructure are also significant. The costs for the 83 banking centers include occupancy and equipment. For Q1 2025, the reported figures were:

Cost Category	Q1 2025 Expense (in thousands)
Occupancy expense	$2,676
Equipment expense	$4,505

The total Non-Interest Expense for the three months ended March 31, 2025, was reported as $36.8 million.

Technology and data processing expenses are embedded within the overall non-interest expense structure. While the specific technology line item isn't itemized in the most recent available breakdown, we can see the known components:

• Salaries and employee benefits: $19,248 thousand
• Occupancy expense: $2,676 thousand
• Equipment expense: $4,505 thousand

These known costs total $26,429 thousand, meaning the remaining portion of the total non-interest expense of $36,800 thousand is allocated to other categories, which would include technology, FDIC expenses, and other general and administrative costs.

Finally, managing credit risk results in a direct cost through the Provision for Credit Losses (PCL) and the maintenance of the Allowance for Credit Losses (ACL). The Provision for credit losses expense recorded for the first quarter of 2025 was $1,950 thousand ($1.95 million). This contributed to the overall ACL balance of $46.8 million as of March 31, 2025.

First Financial Corporation (THFF) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for First Financial Corporation (THFF) as of the first quarter of 2025. The business model heavily leans on traditional banking activities, which is clear when you see where the money is actually coming from.

The primary engine remains the spread between what First Financial Corporation earns on its assets and what it pays on its liabilities. Net Interest Income (NII) was a record $52.0 million for the first quarter of 2025. This performance is directly supported by the size of the lending book, which totaled $3.85 billion in loans outstanding as of March 31, 2025. This loan portfolio is comprised of commercial, real estate, and consumer loans.

Beyond the core lending spread, non-interest income provides a secondary, fee-based revenue stream. The total for this category in Q1 2025 was $10.5 million. This income is generated from various services offered to customers, though the precise breakdown between specialized services can be granular.

Here's a look at the key components driving the revenue streams, using the most recent available figures for the specific fee lines, which are sometimes reported differently across periods:

Revenue Stream Component	Amount (Q1 2025 unless noted)
Net Interest Income (NII) from loans and securities	$52.0 million
Total Non-interest Income (Aggregate)	$10.5 million
Total Loan Portfolio Size (Driving NII)	$3.85 billion
Wealth management and trust service fees	Data not explicitly broken out for Q1 2025
Merchant and treasury management services fees	Data not explicitly broken out for Q1 2025

To give you a sense of the fee components that make up the non-interest income, we can look at related fee data from the preceding quarter, Q4 2024, as the specific Q1 2025 breakdown for the requested lines isn't immediately available in the top-level reports. The components of non-interest income include service charges and fees on deposit accounts, which were $29.653 million in Q4 2024, and other service charges and fees, which were $0.999 million in Q4 2024. The Q1 2025 total non-interest income of $10.5 million is the figure to watch for the current period.

The revenue composition is further detailed by the types of services that generate fee income:

• Net Interest Income: $52.0 million (Q1 2025)
• Total Service Charges and Fees: $10.5 million (Q1 2025)
• Loan Portfolio Balance: $3.85 billion (As of March 31, 2025)
• Trust fees (Q1 2024 for context): $11.38 million
• Service charges on deposits (Q1 2025): $6.18 million

The reliance on NII means that First Financial Corporation's top-line revenue is highly sensitive to the interest rate environment and the growth of its loan book. The loan growth continued, with total loans outstanding increasing year-over-year to $3.85 billion.

Finance: draft a sensitivity analysis on NII for a 50 basis point shift in NIM by Monday.