Tenaris S.A. (TS): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico dos mercados globais de energia e industrial, Tenaris S.A. surge como uma potência estratégica, traçando meticulosamente sua trajetória de crescimento através de uma matriz abrangente de Ansoff. Ao misturar táticas inovadoras de penetração no mercado, expansão geográfica estratégica, desenvolvimento de produtos de ponta e diversificação calculada, a empresa se posiciona na vanguarda da transformação tecnológica. Desde tecnologias de tubos sem costura até infraestruturas de energia emergentes, Tenaris demonstra um projeto extraordinário de crescimento sustentável e liderança tecnológica que promete redefinir soluções de fabricação e energia industrial.

TENARIS S.A. (TS) - ANSOFF MATRIX: Penetração de mercado

Expandir os canais de força de vendas e distribuição nos mercados de petróleo e gás existentes

Em 2022, Tcaris registrou vendas líquidas de US $ 10,4 bilhões, com 47% da receita proveniente do setor de petróleo e gás. A empresa opera em 30 países com 28 instalações de fabricação.

Implementar estratégias de preços agressivos

Tcaris alcançou uma margem bruta de 36,4% em 2022, com estratégias de preços competitivas direcionadas aos principais segmentos de mercado.

• Preço médio de tubo sem costura: US $ 2.750 por tonelada
• Faixa de desconto para pedidos em massa: 7-12%
• Incentivos de preços de contrato de longo prazo: até 15% de redução

Aumentar os esforços de marketing para a tecnologia de tubulação sem costura

O investimento em marketing em 2022 foi de US $ 187 milhões, representando 1,8% da receita total.

Desenvolva programas de fidelidade do cliente direcionados

Tcaris relatou uma taxa de retenção de clientes de 89,6% em 2022.

• Membros do programa de fidelidade: 1.247 clientes corporativos
• Repita o volume de negócios: 72% do total de vendas anuais
• Duração média do relacionamento do cliente: 7,3 anos

Aprimore o serviço pós-venda

O investimento em serviço pós-venda atingiu US $ 93 milhões em 2022.

TENARIS S.A. (TS) - ANSOFF MATRIX: Desenvolvimento de mercado

Explore mercados de energia emergentes na África e no sudeste da Ásia

Tenaris S.A. identificou os principais mercados emergentes com potencial de investimento específico:

Expanda a presença geográfica em projetos de infraestrutura de energia renovável

A estratégia atual de expansão geográfica inclui:

• Nigéria: US $ 1,2 bilhão de investimento em infraestrutura
• Vietnã: compromisso de projeto renovável de US $ 850 milhões
• Indonésia: US $ 620 milhões para desenvolvimento de infraestrutura energética

Atingir novos segmentos industriais, como setores geotérmicos e de energia alternativa

Desenvolva parcerias estratégicas com empresas regionais de energia

Investimentos de parceria em mercados inexplorados:

• Parceria de poder do Quênia: US $ 340 milhões
• Colaboração de Energia da Malásia: US $ 480 milhões
• Projeto renovável da Tailândia: US $ 275 milhões

Invista em estratégias localizadas de marketing e vendas

TENARIS S.A. (TS) - ANSOFF MATRIX: Desenvolvimento de produtos

Invista em P&D para tecnologias avançadas de tubos resistentes à corrosão

Tcaris investiu US $ 302 milhões em despesas de P&D em 2022, representando 2,6% de sua receita total. A empresa possui 12 centros de pesquisa em todo o mundo, com 650 profissionais de pesquisa dedicados.

Desenvolver tubos especializados para infraestrutura de hidrogênio e captura de carbono

Tenaris desenvolveu graus de tubos especializados para transporte de hidrogênio com resistência à corrosão de até 99,8% em ambientes de alta pressão.

• O mercado de tubos de hidrogênio deve atingir US $ 4,2 bilhões até 2027
• Investimentos de infraestrutura de captura de carbono projetados em US $ 6,7 bilhões anualmente até 2030

Crie soluções personalizadas para exploração de energia offshore e de águas profundas

Inove processos de fabricação de tubos sustentáveis ​​e ambientalmente amigáveis

O tenaris reduziu as emissões de carbono em 22% nos processos de fabricação durante 2022, com um alvo de redução de 40% até 2030.

• Consumo de água reduzido em 18% em instalações de produção
• O uso de material reciclado aumentou para 37% na produção de tubos

Aprimore o monitoramento digital e as tecnologias de tubos inteligentes para melhorar o desempenho

A Tcaris integrou sensores de IoT em 65% de sua linha de produtos premium, permitindo o monitoramento de desempenho em tempo real.

TENARIS S.A. (TS) - ANSOFF MATRIX: Diversificação

Explore mercados industriais adjacentes

Tenaris S.A. registrou receita de US $ 8,2 bilhões em 2022, com potencial expansão nos mercados de construção de mineração e infraestrutura.

Desenvolver tecnologia de materiais compostos

Investimento de P&D de US $ 156 milhões em pesquisa avançada de materiais durante 2022.

• Orçamento de desenvolvimento de material composto: US $ 45 milhões
• Pedidos de patente arquivados: 12 em materiais avançados
• Melhoria do desempenho do material direcionado: taxa de força / peso de 37%

Invista em fabricação de equipamentos de energia renovável

Potencial investimento no mercado de equipamentos de energia renovável estimada em US $ 120 milhões.

Crie serviços de engenharia e consultoria

Receita potencial de consultoria técnica: US $ 78 milhões anualmente.

• Avaliação de conhecimento técnico existente: US $ 250 milhões
• Margem de serviço de consultoria projetada: 42%
• Mercados de consultoria global em potencial: 16 países

Aquisições estratégicas em domínios tecnológicos complementares

Orçamento de aquisição alocado: US $ 350 milhões para expansão tecnológica.

Tenaris S.A. (TS) - Ansoff Matrix: Market Penetration

You're looking at how Tenaris S.A. (TS) can deepen its hold in existing markets, which is the core of market penetration. This means selling more of what you already make to the customers you already serve. The numbers from the first half of 2025 show the environment is dynamic, with H1 2025 net sales of tubular products and services at $5,686 million, a decrease from H1 2024's $6,421 million, driven by a 5% volume decrease and a 7% average selling price decrease in that period.

The focus on integrated services is clear. Tenaris S.A. is strengthening its service differentiation with larger operators, who value the operational efficiency provided through its Rig Direct service. For instance, in Q1 2025, sales increased sequentially partly due to higher sales to US Rig Direct customers. Even back in 2021, 80% of items ordered by US Rig Direct customers were managed using the Rig Direct portal. The company is also securing key relationships, evidenced by multi-year supply agreements with Chevron and record shipments to ADNOC in the Middle East, as noted after Q1 2025.

Securing higher average selling prices (ASP) through premium offerings is a balancing act. While Tenaris S.A. extended its range of Wedge Series 400™ connections, Q1 2025 saw average selling prices decline by 5%, mainly due to product and market mix effects, including lower sales of OCTG premium products in Mexico, Turkey, and Saudi Arabia. However, Q2 2025 sales rose 6% sequentially, reflecting an increase in North American OCTG prices.

Targeting volume growth in North America requires navigating market shifts. While consolidation among major shale operators continues, Tenaris S.A. saw its Q3 2025 net sales increase by 2% year-over-year to $2.98 billion, helped by stable drilling activity in the US and Canada. The Canadian Industrial Centre in Sault Ste. Marie has a manufacturing capacity of more than 600,000 tonnes annually.

Optimizing mill utilization directly impacts cost structure. The company has been making investments to improve industrial efficiency. For example, in Canada, a major investment of $150 million introduced electric resistance welded (ERW) pipe production. The Q1 2025 EBITDA margin was 23.8%, and the Q2 2025 EBITDA margin was 23.7%. The company reported a net cash position of $4.0 billion at March 31, 2025, and $3.7 billion at June 30, 2025, showing strong financial flexibility to support cost-lowering modernization programs.

To lock in the most valuable relationships, Tenaris S.A. is planning a loyalty program targeting key clients. The scope of this initiative is set to cover clients representing over 60% of current revenue. This aligns with securing long-term agreements with major players, such as the multi-year supply agreements with Chevron mentioned after Q1 2025.

Here are some key financial metrics for the 2025 period found:

The TTM revenue ending September 30, 2025, was $11.831B.

You should review the impact of the increased US tariffs, which went to 50% in June 2025, on the cost of sales for the second half of the year.

Tenaris S.A. (TS) - Ansoff Matrix: Market Development

You're looking at how Tenaris S.A. pushes its existing pipe and service portfolio into new geographical areas or new, related energy segments. This is about taking what they make well-like specialized steel pipe-and selling it where they haven't before, or into adjacent, high-growth infrastructure plays.

Aggressively pursue geothermal drilling projects in Europe and Asia. The broader Middle East geothermal energy market size was valued at USD 239.51 million in 2024 and is projected to grow at a CAGR of 7.7% from 2025 to 2033. Saudi Arabia alone held a 35% market share in that geothermal sector in 2024.

Establish a stronger physical presence in emerging African deepwater markets. While specific 2025 African deepwater contract values aren't public, Tenaris S.A.'s 2024 net sales were $12.5 billion, showing the scale of the business that supports such expansion efforts. The company is focused on supporting project activities across the Middle East and Africa.

Secure long-term contracts with national oil companies (NOCs) in new regions. Tenaris S.A. has a history of securing long-term tenders in the Middle East, such as in the UAE and Qatar. The company is the only supplier in Saudi Arabia capable of covering the comprehensive needs of Saudi Aramco following the expansion of its local facilities.

Adapt existing pipe grades for carbon capture and storage (CCS) infrastructure. This is a clear pivot to a new application market. Tenaris S.A. secured a $250 million order to supply Longitudinal Submerged Arc Welded (LSAW) pipes for Saudi Aramco's CCS project, with deliveries scheduled for Q3 2025. This move leverages existing product capabilities for the energy transition.

Expand sales efforts in the Middle East, leveraging the $2.5 billion investment cycle. Sales in the Middle East reached a record level in 2024, driven by Saudi Aramco replenishing OCTG stocks and increasing gas drilling activity. Tenaris S.A.'s total capital expenditures in 2024 amounted to $694 million. The expansion in the Kingdom includes doubling the production capacity at the TenarisGPC LSAW pipe mill in Jubail.

Here's a quick look at the regional focus and a key new project:

The focus on new energy infrastructure is clear through these targeted efforts:

• Targeting geothermal deployment in Europe and Asia.
• Securing contracts for CCS infrastructure in the Middle East.
• Expanding deepwater service presence in Africa.
• Leveraging the $2.5 billion Middle East investment cycle.
• Maintaining supply leadership for major NOCs like Saudi Aramco.

The company's 2024 EBITDA, excluding a litigation charge, was $3.159 billion. This financial strength supports aggressive market development moves, such as the $2.5 billion cycle you mentioned. If onboarding takes 14+ days for new regional service hubs, contract execution risk rises.

Tenaris S.A. (TS) - Ansoff Matrix: Product Development

Tenaris S.A. invested $74.2 million in Research and development expenditures in 2024, which were included in Cost of sales for that year. The company's total net sales for the full year 2024 amounted to $12.5 billion.

The development of a new generation of high-strength, corrosion-resistant OCTG for sour gas wells leverages proprietary steel grades designed to meet high external pressure conditions in deep wells and severe sour environments. This material science focus is supported by the overall R&D investment made by Tenaris S.A.

For digital tracking and predictive maintenance services, Tenaris S.A. enhances its Rig Direct® service, which requires investment in digital systems. As of 2023, this program served over 500 rigs worldwide. A new Client Hub was launched in November 2025 to streamline the digital customer experience.

Engineering specialized seamless tubes for high-pressure hydrogen transport applications includes supplying hydrogen storage systems incorporating THera® technology. These systems are designed to handle working pressures up to 1000 bar and are certified according to ASME and PED regulations. Tenaris S.A. delivered a THera® storage system for Oman's first green hydrogen refueling station in October 2025.

The creation of a defintely simplified, integrated inventory management system for customers is embodied by the Rig Direct® service, which integrates supply chain and technical services to streamline delivery from mill to well. This service aims to reduce on-site labor requirements and transform the tubular supply chain.

Offering advanced coating solutions to extend product life in harsh offshore environments was strengthened by the acquisition of the Shawcor pipe coating business. This acquisition specifically bolstered the line pipe business, particularly for offshore line pipe, where the acquired assets held a leading position in anti-corrosive and insulation coatings.

Here are some key financial and operational metrics from the latest reported full year:

The focus on product enhancement is visible through specific product lines and service capabilities:

• Proprietary steel grades for High Pressure/High Temperature (HP/HT) and sour service OCTG.
• Dopeless® technology, an industrially applied coating to simplify pipe handling.
• TenarisHydril Wedge™ and Blue® connections for drilling and completion operations.
• THera® technology for long-term safety and reliability in hydrogen storage systems.
• Rig Direct® service with digital tools for supply chain management.

The company's industrial capacity supports these product developments, with a manufacturing capacity of 8.7 million tons of seamless and welded steel pipe.

Tenaris S.A. (TS) - Ansoff Matrix: Diversification

You're looking at how Tenaris S.A. is moving beyond its core Oil Country Tubular Goods (OCTG) business, which saw full-year 2024 net sales of $12.524 billion, down 15.77% from 2023. Diversification is about building out that 'Other Products and Services' segment, which generated $617 million in net sales in 2024. That segment's operating results were a gain of $113 million for the same year. The company's net cash position at the end of 2024 was a strong $3.6 billion, giving it the financial flexibility to pursue these new avenues, even after $694 million in capital expenditures that year.

Here's a quick look at the baseline financials before diving into the specific diversification vectors:

Acquire a specialized manufacturer of components for utility-scale solar farms.

Tenaris S.A. is already making moves in the renewable space, which speaks to this strategy. The company is pursuing additional investments to expand renewable electricity use across its industrial system, which reached 20% of use in 2024. Specifically, Tenaris is making progress on constructing its second wind farm in Olavarría, Argentina, which, when complete, will generate 448 GWh of renewable energy annually. This aligns with the existing renewable energy projects, including solar parks in Romania and Italy, showing a clear path to component or infrastructure supply in the solar sector.

Enter the high-precision mechanical tubing market for automotive and aerospace.

While the core business is energy, Tenaris S.A. has historically had exposure here; for instance, lower sales of mechanical pipes in Europe contributed to the 16% decline in total tubular products and services net sales in 2024. The company maintains a manufacturing system that integrates steelmaking, pipe rolling and forming, heat treatment, threading and finishing across 16 countries. The focus here is on leveraging its existing manufacturing footprint, which includes 4 R&D centers, to enhance product differentiation in high-specification, non-energy applications.

Invest in a joint venture for manufacturing pipes for offshore wind foundations.

The offshore energy sector is a stated area of strength, which provides a natural bridge to offshore wind. Offshore project backlogs remain robust, with key contracts secured for US deepwater projects, West Africa, and Australia as of Q1 2025. This existing expertise in complex, long-cycle offshore tubular supply is the foundation for entering the foundation pipe market. The company's total seamless and welded steel pipe manufacturing capacity is 8.7 million tons.

Develop and market specialized structural steel for non-energy industrial projects.

This vector focuses on expanding the 'other industrial applications' mentioned in Tenaris S.A.'s business description. The company is actively working on reducing its environmental footprint, which involves investments like the modernization of its Koppel steelmaking facility in the US. A key metric showing commitment to sustainable industrial inputs is that 82% of its steel has recycled content. The company's overall strategy includes continuing to pursue strategic investment opportunities outside of carbon energy applications.

Target the municipal water infrastructure sector with non-OCTG steel products.

Tenaris S.A. has made concrete, albeit smaller, investments in water management, which signals an operational focus on infrastructure adjacent to its core. For example, the Canadian team installed a new $1.2 million scraper at its Sault Ste. Marie plant to improve water treatment in the hot rolling mill. This was part of a larger $5 million investment plan to modernize that facility's water management system. This demonstrates an internal capability to manage and invest in water-related industrial upgrades, which can translate to external infrastructure product development.

Finance: draft 13-week cash view by Friday.